Turkish Airline Business Analysis What is the report about?
In what way have you approached the task?
Company Overview – Use this section to describe the organisation and what they do.
It may be worth describing some relevant facts linked to your chosen area
current overview
Porter’s five forces of industry
Competitive advantage – Explain what competitive advantage is and use some sub-sections to explain what the organisation is “doing” to achieve it e.g. (from the assignments brief):
[Use one (or two) analytical tools that are relevant to your assignment. Examples include Generic Strategies, Value Chain, Five Forces, SWOT, PESTLE etc.]
After that explore any aspect that may be relevant to that organisation’s competitive position:
Marketing MIX (7 P’s) OR Human Resource Management OR Financial Analysis for X Company
Recommendations – State you recommendations for what you believe the organisation could do to try and maintain their competitive advantage over the next 2 to 5 years.
