Types and Process of Motivation for Consumers Consider types of motivation, arousal or process of motivation. What are possible of needs/motivation associated with your two selected brands that consumers are trying to satisfy?
How do consumers differ in terms of those needs? What are the difference types of motivation that consumers may have?
Types of motivation can be (Maslow’s, trio needs, positive/negative, arousal of needs)
Minimum 3 references at least 1 academic journal Case study: BMW SUV and Mitsubishi SUV
Describe briefly -> apply -> give an example to prove the theory. People are motivated by many things, some positive others not. Some motivating factors can move people only a short time, like hunger which will last only until you are fed. Others can drive a person onward for years.
