WeChat A Global Platform Case Study “WeChat: A Global Platform?, HBS Case 9-615-049, August 2017
These following questions need to be answered in this order via paragraph form.
o What were the key decision points that moved WeChat from a product to a platform?
o How did WeChat emerge to be a successful player in China? In other words, what
did it do right to capture the Chinese market?
o What issues must WeChat consider for it to be successful across the world? Focus on the ideas that worked in China could work in other regions (east vs. west) and which might not.
o Develop 3 alternative strategies for WeChat to pursue and make the case for which one it should pursue and why? (For example, one strategy could be to focus on the Chinese market only)
o What are key changes to the dynamics in competition with WeChatís move to a platform? In other words, who were its competitors early on and how has that changed?
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