Writing a Report to the CEO of UBER Business Context A company of your choice is currently experiencing difficulties which may seriously threaten its future in terms of its performance.

Your case study focuses on this current problem.
Company problem: https://www.bbc.co.uk/news/business-46217266
Writing a Report to the CEO of UBER Scenario
You are reporting as a member of the company’s external business consultant group to the Board of Directors. You have been ordered to advise on appropriate strategies.
This requires you to identify a current problem in an existing business, analyze the problem, provide solutions, evaluate those solutions and then offer recommendations to present to the business to help them improve the situation. You will need to undertake the following stages:
- Identify a business which is currently experiencing a problem. (uber, see the link)
- Research the causes and consequences of the problem the business is experiencing
- Come up with and describe at least three potential solutions to the problem and evaluate the strengths and weaknesses of each of these.
- Select the most appropriate solution or solutions. Provide a recommendation or recommendations to the Board of Directors to advise them and help them implement these solutions to help overcome the problem.
Writing a Report to the CEO of UBER Using the literature
You will need to use sources for this, for example, company reports, business databases, business reports, academic business journal articles, and textbooks. Please follow Harvard conventions when citing in text and writing a list of references.
Your case study is required to have the following subsections in the following order. Please use a numbering system for the subsections except for the executive summary, the contents page, and the reflective statement:
Executive Summary
Writing a Report to the CEO of UBER Contents
- Problem identification and analysis
- Generation and evaluation of solutions
- Recommendations
List of references
Reflective statement
The aim is to write a case study report which analyses a current problem in a business, devises solutions to the problem, evaluates the solutions and from this draws recommendations.
Case study: Reflective Statement Writing
You are required to write a reflective statement on the process of writing the case study
As assignment 2 is a case study written in an educational context you are asked to write a reflective statement on the process of writing the case study: to comment on the process of writing the case study, what you felt you learned from completing this assignment and how this will help you in your studies in the Business Faculty. Reflective writing requires you to use the personal pronoun ‘I’ and does not require the use of sources, unlike most other academic writing.
The reflective statement should be one paragraph, approximately 100-200 words in length, which response to the prompt questions below. The word count is NOT included in the total word count of the assignment. The reflective statement comes at the end of the case study, after the list of references.
Think about the process of writing the case study, this includes the planning stage, the research stage, and the writing stage. Ask yourself the following questions to help you write the reflective statement. Was writing a case study a new experience for you? (I did it on my foundation year)
Which elements of writing the case study did you find easy?
Which elements of writing the case study did you find difficult? (find academic sources maybe)
What feedback advice from assignment 1 did you follow for assignment 2? (cite them right)
Which elements of writing the case study will help you in the future?
What would you do differently if you had to write another case study?
p.s: writing to the CEO so no introduction needed because it’s their company and they know the history about.
yes for an appendix in case
link to the paper: https://ev.turnitinuk.com/app/carta/en_us/?o=95850534&u=11145907&student_user=1&lang=en_us