A technology solution to a business problem
A technology solution to a business problem in a specific company or organization that adds value
Order Instructions:
Objective
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Provide an opportunity for students to apply a technology solution to a business problem in a specific company or organization that adds value to the organization.
Guidelines
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Week 1: Begin thinking of a business problem that could be solved with a technology solution for a company or organization you are familiar with. Use the Q&A Forum to ask questions and discuss your ideas about the project. See the Course Project Technical Areas for ideas.
Week 2: Complete the Course Project Proposal using this format:
Course Project Proposal (1-2 pages, 75 points, due week 2, properly cite any external sources used)
Cover page
1.Subject of Course Project
2.Business problem statement
3.Name of the company or organization
4.Brief description of proposed solution
5.General benefits it will provide the organization
6.Audience to whom you are presenting the recommendation
SAMPLE ANSWER
Introduction about the company
Apple Inc. is an American multinational corporation dealing in designing, developing and selling of various consumer electronics such as personal computers, online services and computer software. The company well known products include ipod media player, Mac line of computers, iphone Smartphone among many others (Linzmayer, 1999). The company was founded in 1976 by 1976 and has evolved over the years to become the world second largest company in information technology after Samsung Electronics (Carr, 2013). It is as well credited as the largest world mobile phone maker. To regain this position, the company must make its decisions well by considering different options. The supply channel is a very critical problem that requires insightful thinking before reaching a solution.
Business problem statement
Apple Inc. increased supply channel conflict with its B2B supply channel is a matter of great concern. The company keeps terminating its distribution agreements with its distributors’ which is unfavorable for business (Apple Inc., 2010). The company has adopted a strategy which is meant to actively edge out it distributors by establishing self-owned stores. This is a strategy seen as strange by many since it is virtually impossible to build or establish stores globally (Muneesh & Sareen, 2012). As matter of fact its sales would drastically decrease before it covers any substantial ground in constructing the stores. Constructing its stores in various regions across the globe is an expensive affair that will cost the company lots of money. This strategy as well would take quite long time before completion, as the processes may be lengthy. Using already established distributors seems to be the most essential opportunity as the infrastructure is already in place. This option will as well take short period and the company will continue to enjoy large market share increasing its revenue. Since Apple Inc. is a company involved in provisions of technological solutions it can do better than avoid solving the supply channel conflict by building stores.
Proposed solution
- The proposed solution for Apple Inc. in solving its B2B supply channel conflict is through e-commerce rather than the mechanical solution they have adopted.
- E-commerce has shown great potential in solving B2B channel conflict.
- E-commerce will reestablish harmony between the company and its distributors (Muneesh & Sareen, 2012).
- This strategy involves carefully and in consultation with the channel partners resolving issues causing conflict such as pricing, promotion, distribution, communication and coordination.
- A high-level solution involves ensuring that Apple Inc. increases its sales significantly through e-commerce adoption in conflict resolving.
General benefits to Apple Inc.
To start with, to Apple supply channel conflict will be a thing of the past, which will translate to more sales. The company’s sales will increase significantly, since its products will be offered through more than one channel that is self-owned stores, distributor’s stores and online (Muneesh & Sareen, 2012). Thirdly, the company will have opportunity to focus on the clients’ needs through product development.
Audience
These recommendations are directed to company’s top management who make decisions that affect the company’s entire operations. The top management have been unable to generate a solution that will eradicate conflict on the supply channel thus these recommendations will go a long way towards assisting them rethink the earlier strategies.
Preliminary analysis of leadership and organizational behavior concepts
Leadership and organizational behavior play a critical role when making certain decisions. The leadership of the company must be flexible and accommodate other people advice on this important undertaking. The leadership is required to evaluate the options putting in mind the kind of results they want to achieve in future. Organizational behaviors as well are important in reaching an amicable solution. The organization has a positive public image as one of the company that meets the interests and needs of the audience when producing its products. Therefore, the decision should as well consider the organization behaviors and perception.
References
Carr, A. (2013). What you don’t know about apple. Fast Company, 174:35-38.
Apple Inc. (2010). Annual Report Pursuant To Section 13 15(D) of the Securities Exchange Act of 1934. Retrieved from http://files.shareholder.com/downloads/AAPL/13890 19466×0 xS1193 125-10-238044/320193/filing.pdf
Linzmayer, O. (1999). Apple Confidential: The Real Story of Apple Computer, Inc.. No Starch Press.
Muneesh, K., & Sareen, M. (2012). Trust and technology in B2B e-commerce: Practices and strategies for assurance. Hershey, PA: Business Science Reference.
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