Crisis Communication Impact on Race or Ethnicity Discuss how race and/or ethnicity can impact the way one addresses an organizational crisis situation.
Identify and discuss a scenario where cultural differences played a part in the way a company addressed the media (provide a specific example). When writing your discussion, sure to include examples from the assigned readings/videos (In addition, you may also include personal experiences). Communication by public authorities during a crisis situation is an essential and indispensable part of any response to a situation that may threaten both life and property. In the online connected world possibilities for such communication have grown further, in particular with the opportunity that social media presence. As a consequence, communication strategies have become a key plank of responses to crises ranging from epidemics to terrorism to natural disaster.
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