We have to analyze the Halo Top ice cream company (https://halotop.com/). My part is the external analysis for which I have to use the guidelines that I posted below. I will also include in the files a sample work of my colleagues who already submitted the assignment for a different company. (Only the external analysis part will be taken for an example)
Halo Top Ice Cream Company Marketing Analysis External Analysis
In the external analysis you asses the outside actors in the micro-environment plus the
Macro-environmental forces to assess the opportunities and threats that the company has to react to (or not).
- a) Given your market description, and the benefit (or value) offered to the customer, what are the most important competitors? How are they different from your company?
- b) What are trends in the behavior of your consumers that might be opportunities or threats for your company or brand?
- c) Analyze the macro-environment for the market your company is in.