Information about the Distribution Channel: Provides information about the distribution channel.
After finding the reports, each person should learn about the kinds and depth of information provided by reports in the category they are reviewing, and then write a one page summary of their insights. The summary should include the following information and analysis:
1-Type and source of Information: Internal information that comes from company control reports;
Environmental information that comes from syndicated market research firms, industry associations, or government sources; or Consumer information that comes from survey research.
2-Interpretation: Describe the data contained within the report and interpret the meaning of the information or numbers presented in ONE (1) of the reports within the category.
3-Use: Describe how the information would be used to make marketing decisions.
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