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Guidelines: evaluate the company’s current health in terms of performance, reputation, product range, innovation pipeline, and internal resources identify new threats and opportunities using PESTEL and Porter’s 5-forces analysis
Explore the company values and risk profile using MacAlister’s risk methodology
Map and assess the company’s global reach and risk profile/exposure in terms of market and operations: how dependent is it on the home market for profitability? What are the benefits and dangers of its current headquarter choice and global supply chain structure