Macys Marketing Strategy Recommendation Report Write about Creating a Recycled Clothes Initiative for Macy’s marketing strategy, these are the ideas that you can use for this essay:
Another ways that we come up to increase in store traffic is that everyone can drop off their old clothes that they no longer needed and when you drop off your unwanted things in store, you’ll get rewarded with a Macy’s voucher. Macy’s will then classified clothes into many categories like Donating – clothes that are in good condition can be donated to charity Reuse — old clothes will be turned into other products, such as cleaning cloths. Recycle — everything else is turned into textile fibers and used for things like insulation. By doing this, when customer come in and drop off their old clothes, they will see Macy’s new version that has been decluttered and would be more interested in exploring the store. This strategy was actually proven success through another store like h&m, other stories, monki…… Reference H&M as they are the first brand that used this method. *See attached file for more information but only focus on part 3. THE GRAND IDEA. DO NOT WRITE THE OTHER PARTS (1,2,4,5,6,7)
