Mudra Communications Case Study

Mudra Communications Case Study Answers to the following Case Study questions (Mudra Communications)

Mudra Communications Case Study
Mudra Communications Case Study
  1. What are the positive benefits (“pros”) and risks (“cons”) of a buy versus build decision on the ES Package?
  2. What implementation challenges might Sebastian Joseph face in relation to training and change management?
  3. What the pros and cons of outsourcing IT infrastructure and software module development versus owning and developing them in-house? In 2006, Mudra Communications (Mudra), the third largest advertising agency in India, is in the middle of an organizational transformation in which information technology (IT) is seen by the top management as an enabler.

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