- Main industry the organization competes in
- Mission/vision, goals, and objectives of the organization
- The Strategic Position
- Analyze the macro-environment of the organization in terms of political, economic, social, technological, environmental (green) and legal factors (PESTEL)
- Conduct a five forces analysis of the organization. Is the industry in which the organization is operating a good one to compete it? Provide reasons in support of your conclusion.
- The Strategy
- Identify the main strategies pursued by the organization with respect to its competitors and markets
The Strategic Position at the Wendys Starbucks Rubric
Criteria Ratings Pts
This criterion is linked to a Learning Outcome Comprehension and Analysis
The essay demonstrates a clear point of view, using rich and significant detail to demonstrate true mastery of the learning topic.
The essay demonstrates a clear point of view, using appropriate detail to demonstrate an understanding of the learning topic.
The essay is relevant but does not demonstrate a full understanding of the learning topic. Paper is brief, lacking detail, or shows some misunderstanding of the topic.
The essay is not relevant or contains no analysis of the subject matter, demonstrates no understanding of the assigned topic.
This criterion is linked to a Learning Outcome Application of Content
Utilizes both course materials and independent research to support your points. The application demonstrates a keen understanding of the content from your sources.
Utilizes course materials or independent research to support your points (but not both), demonstrating what you’ve learned from your sources.
The essay appears to be mostly based on opinion, with minimal application of learning content, not demonstrating that you have learned anything new from materials.
The essay does not contain any cited research or application of content from assigned course materials.
This criterion is linked to a Learning Outcome Writing
Outstanding structure, grammar, spelling, and format throughout, with no discernable errors. The essay is written in the style of an academic scholar.
The essay is easily understood, clearly written and well organized, and uses appropriate grammar and spelling.
The essay is difficult to understand, not well organized, and/or has many errors in grammar and spelling.
The essay does not make sense to the reader; errors in grammar, spelling, and structure prevent understanding.
This criterion is linked to Learning Outcome Citations and References
Consistently uses proper APA-style citations and References when referring to other sources, including assigned content, with flawless execution.
Uses proper APA-style citation methods fairly consistently when referring to other sources, including assigned content. Citations and References have few errors.
Demonstrates a good effort to utilize APA-style citation methods, but missing some citations or References, or has significant errors in formatting.
No citations or References to demonstrate the source of ideas or content that you are applying from other authors.
Total Points: 100.0