Advertisement Rhetorical Analysis Essay

Advertisement Rhetorical Analysis Essay “#cleanseas-breakup PSA ; (it’s not me, it’s you) advertisement

Advertisement Rhetorical Analysis Essay
Advertisement Rhetorical Analysis Essay

You will be writing a rhetorical analysis essay. You will be analyzing the cleanses breakup PSA ; its not me it’s you advertisement. Do not argue the point of the advertisement but argue the effectiveness of it based on its usage of rhetorical strategies. You will be arguing whether the advertisement was effective. Did it appeal to ethos, pathos, logos and explain how it appeals to any of them. Does it use any similes, metaphors,etc. how is the advertisement organized. Describe the visual effects. How well are the graphics used. Whos the intended audiance. Is the graph work effective to the audience. I uploaded the assigmnet sheet and there will be more instictions on there. Just use one source which is the advertisment. I need a rough draft by this thursday 10:00 am does not have to be perfect atleast 2 pages.

Essay #2 Assignment

Are You Buying This?:

An Evaluation Argument of a Multimodal Text Supported by a Rhetorical Analysis

Assignment: Write a 800- to 1,000-word evaluation argument judging the effectiveness of the persuasive techniques employed in one of the following multimodal texts:

#CleanSeas Break-Up PSA: “It’s not me, it’s you.”

A public service announcement from UN Environment: World Environment           Day 2018

(For Context, visit https://www.cleanseas.org)

Nike’s “Dream Crazy”

A film advertisement created by Wieden + Kennedy, United States for Nike

https://www.adsoftheworld.com/media/film/nike_dream_crazy

(For context, you may reference biographical info. of people in this ad such           as Alfonso Davies, Shaquem Griffin, Colin Kaepernick, and Serena           Williams. Most likely, this type of information offered in YOUR OWN             WORDS will not require documentation in your essay as it can be        considered common knowledge.

“Electronic Cigarettes and Vaping”

A video produced by David Geffen School of Medicine UCLA, Published

“ATS NOLA PSA”

A public service announcement uploaded by The Ehrhardt Group    NOLA on Aug, 23, 2013

https://www.youtube.com/watch?v=KFaEqpAgoYA&feature=youtu.be

(ATS stands for American Traffic Solutions, a company based out of AZ; see https://www.atsol.com/our-company/)

“Meet Our New Orleans Host Community

A film advertisement for Airbnb uploaded by Airbnb Citizen and   published on Sep 13, 2016

(For context, consider what you know of New Orleans neighborhoods and            the news reported via the following link:

https://www.nola.com/politics/2019/01/short-term-rental-rules-in-new-orleans-tightened.html

Essay #2 Requirements

Your essay must include the following elements:

o          A brief summary of the text to ground your readers

o          An evaluation claim of text’s persuasiveness as a thesis statement

o          A rhetorical analysis as Evidence/ Support for your thesis

o          A conclusion reinforcing your evaluation claim

o          Appropriate MLA-Style Documentation of your primary source and any other source you reference in the essay.

NOTE: For this essay, do not present a viewpoint on a controversial issue. Instead, judge the effectiveness of a text’s persuasive techniques. Don’t let controversial issues surrounding the text derail you from your purpose here.

Advertisement Rhetorical Analysis Essay Summary

Your readers may or may not be familiar with the multimodal text you are writing about. Therefore, you will need to offer a brief summary to fill your readers in and help them make sense of your work. Further description of specific details about the text will also be needed throughout the essay to help readers see what you mean.

Advertisement Rhetorical Analysis Essay Thesis

An evaluation argument is a value judgment linked to a supportive line of reasoning. This assignment asks you to judge the effectiveness of the persuasive techniques employed in one of the selected multimodal texts. Therefore, your thesis for this essay is your judgment on the effectiveness of the text’s persuasive elements.

Body of Evidence

Chapter 4 in Practical Argument explains how to write a rhetorical analysis.

Refer to this chapter and the following specifications to write a rhetorical analysis that supports your evaluation claim (your thesis).

A wise approach to this assignment is to complete the rhetorical analysis before formulating your thesis, so that you see what evaluation claim the analysis best supports.

Your thesis (the evaluation of the text’s rhetoric) should be based on your answers to these questions:

How does the text work to influence or to convince its audience to buy in on a      particular viewpoint? How effective is this rhetoric?

To write a well-reasoned evaluation argument, identify and assess the following rhetorical elements within your chosen text:

  • The author/ creator: How does the creator’s background and agenda influence what is (and what is not) in the text?
  • Purpose: What does the creator hope the text will achieve? A text’s purpose is different from its main message.
  • Intended audience: What elements in the text help you identify the intended audience?
  • Rhetorical question: What central question does the text attempt to answer?
  • Context: What cultural/ political/ or economic situation sets the stage for this text? Discuss context in your essay only to discuss how placing the text within a larger situation helps you judge its rhetoric.
  • Thesis: What is the central claim of the text? The claim is different from the text’s purpose.
  • Evidence: What line of reasoning does the text present to support its thesis?
  • Means of Persuasion: Identify logos, ethos, and pathos. What elements in the text work to appeal to the audience’s sense of logic, authority, and/or emotion?
  • Stylistic Techniques: Because the text you are analyzing is multimodal, the techniques you will be analyzing will include verbal content, visual content, and other sensory elements that work to communicate the text’s message. Consider the use of language and figures of speech (metaphor, simile, and analogy), but also consider color, motion, song, space, graphic style, camera angles, body language, central or returning images, and the relationship between images.

After identifying the rhetorical elements listed above, you should be able to judge the overall effectiveness of the text’s persuasive strategies. The elements that influence your judgement the most should be listed on your outline and ultimately described in your essay.

Advertisement Rhetorical Analysis Essay Sources and Documentation

Your essay should consist mainly of your own ideas about how the text influences its audience. Therefore, you should only have to document and cite the original text as the primary source referenced in your work. If your reference contextual sources in your essay to explain a current social, cultural, or economic situation to which your text responds, do so sparingly as part of a brief discussion, and be sure to document these sources appropriately.

Keep Your Purpose in Mind

Focus your essay on your own analysis of the text to support your evaluation claim. You are NOT analyzing the controversial issue on which the text takes a stand. Other people’s interpretations of the text are also NOT relevant. Do not research or reference other people’s interpretations of the text. Essays that include such research will fail.

To analyze a text, you take it apart to see how each part functions within the whole. Dissection can get messy. To organize your thoughts, take good notes and create an outline before you write the rough draft. The outline should list the most revealing parts of the text as topics for paragraphs in which you will offer details and comments that describe the elements functioning in a way that supports your evaluation of the text’s rhetoric as a whole.

Use the framework attached to this document to create an outline. While you may not have formal thesis by the time this outline is due, the work creating the outline should help drive your analysis forward to reveal what thesis your evaluation logically supports.

Print out two (2) copies of this rough draft, which should be typed, double-spaced, and in 12 pt. font.  Rough drafts are still complete drafts, so your essay must include these required elements: a summary of the text, an evaluative claim as a thesis, a rhetorical analysis as support, a conclusion, and a work cited page. I will not accept a final draft without a rough draft. Also, upload to homeworkla.org to get feedback and tutor notes or go into the lab or both.

Both versions of this final draft submission should be typed, titled, 800- to 1,000- words in length, double-spaced, in 12pt. font, and adhering to MLA-style documentation. Include a Work Cited page. (The Work Cited Page should be considered separate from your word count/ page requirement). Your last name should appear on each page, and each page should be numbered. Follow all the Final Draft Submission Guidelines posted on our Canvas site under “Course Documents.” These guidelines require you to prepare one printed copy of the draft to submit to me in class at 5:30 pm and to upload one digital (word or pdf)  copy of the draft to Canvas by midnight. Attach your rough draft, any peer review, and your outline to the printed copy submitted to me by hand.

Framework for Essay #2 Outline

(For a list of rhetorical elements see p. 3-4 of this document, and consult the checklist on p.113 in Practical Argument)

  1. Introduction

Thesis: Evaluation Claim

  1. Rhetorical Element that Supports Claim
  2. details
  3. details
  4. comment on details (how do they support claim?)

III. Rhetorical Element that Supports Claim

  1. details
  2. details
  3. comment on details (how do they support claim?)
  4. Rhetorical Element that Supports Claim
  5. details
  6. details
  7. comment on details (how do they support claim?)
  8. Rhetorical Element that Supports Claim
  9. details
  10. details
  11. comment on details (how do they support claim?)
  12. Rhetorical Element that Supports Claim
  13. details
  14. details
  15. comment on details (how do they support claim?)

VII. Rhetorical Element that Supports Claim

  1. details
  2. details
  3. comment on details (how do they support claim?)

VIII. Conclusion

Reinforce evaluation claim

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