Macro environment (External analysis) and Micro environment (Internal analysis)
Situation Analysis 1. Macro environment (External analysis) 2. Micro environment (Internal analysis) 1. Factors in the Company’s Macro environment (use subheadings). Remember to identify opportunities/threats in: • Demographic forces • Economic forces • Natural forces • Technological forces • Regulatory/Political forces • Cultural/Social forces 2. Factors in the Company’s Micro environment (use subheadings). • Within the company: – Clearly state the objectives of the organization or management team with regard to the opportunity identified, i.e., not just the organization’s overall reason for existing. – Identify strengths/weaknesses in: Management, Finance, Research and Development, Operations (Purchasing, Production/Service Processes, Distribution), Marketing, Human Resources, Information Systems • Outside the company. – Identify opportunities/threats in: Suppliers/Supply Chain, Marketing intermediaries, Competitors, Publics, Customers Discussion should be contained in the body of the report. Tables to summarize all the above information should be contained in the Appendix
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Write a structured professional report in which identify and critically discuss strengths and weaknesses of the plan, by using the headings and structure illustrated in the table below. And the report also have to identify the main areas of improvement and suggest how the plan could be further developed. Make sure you do not merely describe or summarise the content of the marketing plan. The essay, instead, should provide an analysis of the marketing plan that is based on the understanding of the marketing literature.
Similarly, be careful not to spend too much of the assignment simply describing your selected marketing frameworks, models, or concepts.
These are the things need to be included in the report:
Presentation of the case. Briefly introduce the organisation and its general background (e.g. which is/are the market(s) where the organisation operates?).
Specific evaluation of the plan. A critical appraisal of the different elements constituting the marketing plan should be performed by discussing all the following:
1) Corporate connection. Is any ‘business mission’ or ‘business vision’ statement clearly provided? Are they appropriate and focused?
2) Marketing audit. Does the plan clearly articulate a systematic examination of the organisation’s marketing environment?
Does it properly analyse the macro- and micro- environment? To address this question, check if the plan provide any PESTLE analysis, overview of the markets, its trends, developments; competition/competitor analysis (nature of actual and potential competitors, with relative strengths and weaknesses).
Does the plan properly consider the internal environment?
Are the portfolio, performances and activities of the organisation assessed against the background of the environmental developments? Is any SWOT analysis evaluating strengths and weaknesses of the organisation against opportunities and threats in the macro environment.
3) Marketing objectives. Does the plan identify clear marketing objectives? Is it possible to identify a hierarchy of objectives? In other words, are there some prevalently strategic/general and, instead, prevalently tactical/specific ones? Are these objectives reasonable and outlined consistently in relation to the marketing audit?
4) Marketing strategies. Is the plan effective in elaborating appropriate strategies to accomplish the marketing objectives outlined? In particular, are targeting and market targets adequately considered in the plan? Are some competitor targets identified? And how is the issue of positioning (i.e. competitive advantage) dealt with? How do you evaluate the differentiation/competitive strategies outlined, if any?
5) Tactical marketing decision and action plan. Does the plan coherently identify any marketing mix decisions in order to accomplish the marketing strategies outlined? Is this done in a consistent way? Which elements of the marketing mix are particularly emphasised? Is a more detailed action plan presenting, for example, promotional or communicational activities to be carried out? And are they in line with the core marketing strategies, targets and competitive strategies?
6) Organisation and implementation. Does the plan elaborate on issues of organisation and implementation?
7) Marketing control. How are the results evaluated? Does the plan identify reasonable mechanisms of control and pay attention to the issue of measurement?
Holistic evaluation of the plan. Provide a concise and focused evaluation of the overall marketing planning effort illustrated across the plan, by underlining its main merits and inadequacies. Issues of internal consistency and coherence, for example, are particularly important in this respect. Particular emphasis should be put in highlighting the main areas of improvement: you can use bullet points to be even clearer.
Recommendations: This section requires you to propose how you would improve/integrate the marketing plan. It is important to justify your recommendation by pointing to concepts and tools illustrated and provide adequate references. It is important to clearly relate every recommendation to the specific gaps identified in the previous sections of the report. Avoid the temptation to provide general ‘recipes’ for improvement that do not address the specific weaknesses of the plan.
You can use sub-headings to improve the readability and clarity of this section.
Today’s disruption requires both a broader perspective and a narrower focus.
EY, 2018
The five global shifts reshaping the world we live in. What are the implications for organisations, industries and wider society, right now and in the future? How can we shape and respond to them?
PWC, 2018
Using at least one mega trend[s]- design a 3000-word creative business model (process, strategy, (to meet a specific objective) and framework) that addresses a problem, fills a gap in the market or utilizes new technology. The business model should seek to address opportunities that the mega trends offer. This can be for an existing business or start-up.
You are invited to address your narrative and consider the following
Integrating the business model into an industry or sector and draw upon influencing business environmental variables
Develop a good understanding of Mega trends and how they relate to business
Financial considerations (Sales forecast, cost to develop) must be built into the narrative or any other financial aspects as required
Clearly demonstrate a value preposition to the company and the prospective customers
Demonstrate practical or virtual prototype
Demonstrate a clear understanding of not only the megatrend but how to take advantage of the mega trend
Ensure an unfair advantage is detailed in the narrative
Incorporate actual drivers of business models- e.g. [The Open Business Model- drivers are low costs due to sharing of R&D expenditure]
Product /Market Fits need to be clear
Problem solution Fit
Routes to Market
Your narrative should consider wider aspects as may be required
Note: –
Students will be required to demonstrate clear thinking and use of processes to reach a logical conclusion.
Use relevant templates to support your central narratives
ACADEMIC INTEGRITY
Any work submitted by a student in this course for academic credit must be the student’s own work. If you present, as your own idea, any material copied, paraphrased, or extensively drawn upon, you are plagiarizing—unless you give full citations for your sources. Of course, you may make full use of ideas, arguments and information obtained from books etc. but you must make clear which portion of your paper is not your own and provide a detailed reference to the original source.
Assignments which violate Hult’s Honor code may not be revised. In the first instance of plagiarism, the plagiarized assessment will be given a grade of zero and will result in automatic Disciplinary Probation. You may also be required to rewrite the plagiarized assignment for no additional credit.
Subsequent violations of the Honor code are assessed on a case by case basis before the Academic Standards Committee and may result in sanctions up to and including dismissal from the program.
You are responsible for ensuring that you have read and understood the section entitled “Academic Integrity” in the Student Handbook. If you have any questions about that material, please speak to your instructor.
END
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You are the HR Director of Healthy Babies Inc. Your company manufactures baby milk bottles and baby toys. The bottle manufacturing unit has 2,000 employees and produces one million milk bottles every year that are sold in U.S.A. Your CEO announces that the company is looking to expand to overseas markets. She is happy that she has just signed an agreement with a Mexican retail giant that will buy 100,000 milk bottles from Healthy Babies every year for the next three years, generating additional revenue of 12 million dollars for the company every year. Naturally, this would require the production capacity to be raised by 10%. She entrusts you and the operations director to suggest the best way to achieve this. The new operations would start from next year (2017)
After discussions with operations director, you realize that investing in new equipment or technology will be very expensive. So the only feasible option is to employ more workforce. Your initial reaction is to increase the current working hours in the production unit by 10%, from 40 to 44 hours per week, and pay overtime to existing employees. This would achieve the desired 10% increase in production. However, your assistant director suggests that instead of increasing the work hours, the company should hire 10% additional workers to work alongside existing workers to achieve the desired growth in production.
If you increase the workweek to 44 hours, each employee would need to be paid overtime for 4 hours per week. The legally mandated overtime rates are time and one-half. Since the current hourly wage for the employees in manufacturing unit is $18.50/hour, the overtime premium would be $9.25 per hour, i.e. for each overtime hour, an employee would be paid $27.75 instead of usual $18.50. Their benefits will remain the same.
If you hire new employees, you will need to pay their wages at the current rate and a benefits package costing $8,850 per year to each employee. While the wages are expected to be unchanged in the next few years, the cost of benefits is expected to go up by 20% in 2018 and again in 2019 due to rising cost of health insurance. Furthermore, the costs of recruiting, selecting and training these new employees would amount to $15,000 per new hire. At the end of 3 years, you would need to terminate the new workers at an average termination cost of $3,500 per terminated employee.
For this assignment you are to prepare a business case to present the explanation and rationale for the proposed approach. Remember, you are proposing an HR solution to a business problem. It needs to be clear, direct, concise, and professionally written. It needs to be convincing and supported by the results of your calculations. It should be in the form of a memo to the CEO.
Your business case should cover the following:
Q1. Calculation of yearly costs, total nominal costs and discount rate for cash flows is 8% for each of the options.
Q2. Based on the ROI (for the entire period of three years), which option is financially more attractive to achieve the target? 10 points (for Q1 & 2)
Q3. What are the non-financial advantages of each of these options? Please think like an HR professional 5 points
Q4. Which option would you finally recommend to the CEO? Give reasons. 5 points
Q5. If the contract had been for one year only, would your recommendation be the same? Explain. 5 points
Writing, format and preparation of the report 5 points
Q6. When companies hire new workers for a project, sometimes it is possible to accommodate some of these employees in other areas of the company, instead of laying them off after the project is over. If at the end of three years, Healthy Babies can redeploy 80 workers instead of firing them, what would be the impact on ROI? bonus 3 points
The assignment should be typed in double space
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What part of the organization has primary responsibility for productivity?
How is efficiency different from productivity?
Use at least three (3) quality references Note: Wikipedia and other related websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
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Create a Power Point presentation analyzing the future of Federal and state laws that deal with discrimination. Analyze these laws and regulations from both a domestic and global perspective. From your analysis, select five major developments that may occur in the next 10 years or so. Find five current references from research articles or publications that address potential future developments. You can select a state and country of your choosing as a reference point for this presentation.
Support your conclusions with references from a minimum of five (5) journal articles or publications.
Incorporate appropriate animations, transitions, and graphics as well as “speaker notes” for each slide.
Create a PowerPoint slide set or MS MovieMaker project creating presentation. Think about who your target audience is and how your topic affects them.
The required length of the PowerPoint Presentation option for this assignment is 12-15 slides (with a separate reference slide). Your presentation MUST include notes containing 150-200 words per slide (this is your script). Be sure to include citations for quotations and paraphrases with references in APA format and style.
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Explain the process of developing cross-browser compatible forms.
Share your Web page assignment with a short overview with the class.
Forum Rubric:
Rubric for Learner Posts
Points
Synthesis of concepts in 250 or more words (critical to class performance)
30
Applications of personal experience
20
Writing standards
10
Response to two or more students 150 words or More
40
Timeliness: (deduction) Optional
10
Please use APA formatting and in text cititation
Please No Plagiarism
Use at least three (3) quality references Note: Wikipedia and other related websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
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Review the “AT&T Pulls $39 Billion T-Mobile Bid on Regulatory Opposition (Links to an external site.)Links to an external site.” article.
In 2011, AT&T attempted a merger with T-Mobile. The Justice Department sued under the act, claiming that the merger would constitute a violation of the antitrust laws. In 2012, AT&T dropped its attempt at the acquisition.
If AT&T had merged with T-Mobile, would the merger have violated antitrust laws? Why, or why not? Do not be unduly influenced by the Justice Department’s stance on the issue. Use your own analysis to reach a conclusion.
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Securities Law 450 words
Private University, a private nonprofit educational institution located in California, decides to issue “Shares in Learning” certificates in a one-time offering to the public. These shares will be sold for $500 each and entitle the bearer to redeem each certificate for two undergraduate or one graduate college credit in any of its schools at any time in the future. The shares may also be resold without restriction by the initial purchaser. The offering will be made via the Internet.
Will the offering need to be registered with the Securities and Exchange Commission (SEC) under the Securities Act of 1933? Explain. Does your answer differ if “Shares in Learning” are issued by Private College, a proprietary for-profit institution that does business in all 50 states? Why?
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Project Task
Using your (employed) organisation in Singapore, as a case study for this project and the customer service concepts that are shared in class such as RATER, service profit chain, etc. audit the level of service culture of the selected organisation.
Evaluate and present the company’s service culture. Some things that you can consider are:
• What are the company’s vision, mission, philosophy and values?
• What are its HR policies with regard to hiring, training, benefits and incentives, etc.?
• How do they measure customer satisfaction? What metrics, if any, do they use?
• What is the organisation’s service strategy?
• What is/are the customer experience(s)?
• How does the organisation’s service culture set it apart from its competition?
• Analyse and make recommendation(s) of how to improve the service culture.
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2-pages in APA format, no direct quote, 0% plagiarism, no Wikipedia or blog post, references should be academic journals, and 80% of the citations must be within the last 10 years.
Create an action plan for Microsoft Corporation, focusing on women and minorities.
Most importantly, identify how (examples, steps, and details) to achieve the goals on the action plan.
Use at least three (3) quality references Note: Wikipedia and other related websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
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