Benchmark Digital Marketing and Business Plan You will work with your team members and determine an appropriate digital marketing plan to include in your Benchmark – Digital Business Plan assignment.
In Topic 5, your team developed a business plan to support your marketing division and justify an additional capital investment from corporate headquarters to move forward. Digital marketing is a critical part of marketing strategies today because of the prevalence of social media and other web-based technologies, online media outlets, and mobile Internet and applications. Applying benchmarks to your marketing initiatives lets you determine the effectiveness of your efforts compared to the best practices in your industry.
Taxonomy Publicly Traded Company Essay Paper Based on the selection of a publicly traded company (with the exception of Amazon, Facebook, GE, Google, & Zappos) you will do an Organizational Cultural & Leadership Analysis. The following items must be included:
Must follow APA format (see the posting in week 1 for the sample paper)
Intro, Discussion, & Conclusion. The Industry Classification Benchmark (ICB) is a company-classification system for stocks developed by Dow Jones and the Financial Times Stock Exchange (FTSE). FTSE International Limited, trading as FTSE Group and FTSE Russell, is a British provider of stock market indices and associated data services, wholly owned by the London Stock Exchange (LSE) and operating from its headquarters in Canary Wharf.
Amazon Echo Industry and Company Data 1. Investigate and report industry and company data for each product.
Compare and contrasts issues found. Compare product pricing and discuss how pricing strategies (based on customer reviews) could alter product placement.
Based on customer reviews define product placement in the Marketing Funnel (chapter 4-14), recommend strategies for development of a loyal customer base, suggest ways of managing the customer base (chapter 4/15), and perform a competitive scan for ways to build loyalty (4/16)
THIS IS NOT AN ASSIGNMENT WHERE YOUR OPINIONS SHOULD GUIDE YOU; RESEARCH SHOULD GUIDE YOU INSTEAD. Thus, you should substantiate your recommendations with evidence with research data (from primary and secondary sources. The easiest way to access this information for this class is by going to https://guides.rider.edu/market)
International Business Management and HR Journal Locate and critically analyze an article from an Economics/International Business/Management/HR journal in light of the theories studied throughout the unit.
Examples include: BREXIT; The Royal Commission into Banking, Superannuation and
Financial Services Industry (Australia).
You will find such articles in daily newspapers as well as in more dedicated economic/business journals such as The Economist magazine. Factiva, an electronic database system available through the ACU Library also allows you to search for newspaper articles on specific topics. Please Note – your business article must have been published within the last six months.
International Business Management and HR Journal Requirements
The article analysis is comprised of a written paper of no more than 1500 words. In preparing your business article critique you should:
Provide a brief discussion of the article and point out the three most important issues contained within the article. Do not simply summarize.
Point out the underlying theoretical concepts which are relevant to the article
Point out the related policy issues (e.g. what government policy is or should be) and debate around the issue.
Provide a critique if the article contains discrepancies/ ignores important policy problems or issues or is inconsistent with economic or other theories studied in this unit.
The article should be properly referenced at the end of the paper and include a copy of or a link to the article.
Applied Research Skills for Business This Coursework will be based on 2 tasks associated with Chapter 8 and Chapter 9 of one of the required texts: Sekaran, U., and Bougie, R., (2016), Research Methods for Business:
A Skill Building Approach (7th ed.). United Kingdom: Wiley. So, before you begin the coursework you should read these chapters and any other relevant academic works, based on your own research.
Applied Research Skills for Business
Thereafter, you are required to prepare a portfolio of evidence based on ALL of the following questions:
Describe the key purpose of observation, outlining advantages and disadvantages of this research approach to collecting data.
Discuss four dimensions that distinguish various approaches to observation.
A disadvantage of observation is observer bias. Discuss at least two ways of minimizing observer bias.
Provide a critical evaluation of the ethics of using concealed observation as a research method.
Applied Research Skills for Business Task 2
Advancements in technology have helped data gathering via online survey questionnaires? Discuss the mechanisms that can be used to administer online questionnaires and outline the advantages and disadvantages that may occur.
Explain the principles of wording, stating how these are important in questionnaire design, citing examples, not in the book.
How are multiple methods of data collection and from multiple sources related to the reliability and validity of the measures?
“Every data collection method has its own built-in biases. Therefore, resorting to multi-methods of data collection is only going to compound the biases.” Provide a critique of this statement.
Format for submission: Students should submit their portfolio of evidence in WORD FORMAT on BBL
The total number of words: 5000 (plus 10%). This excludes title page, contents page, references and appendices
Career Envision as the Future Business Professor Write an essay envisioning a career as a business college professor, how it would impact your future and how pursuing a doctoral degree will assist in a making your future endeavors as a professor possible.
A couple of weeks ago I was asked what I thought the future of technology in education was. It is a really interesting question and one that I am required to think about all the time. By its very nature, technology changes at a fast pace and making it accessible to pupils, teachers and other stakeholders is an ongoing challenge.
This assignment is designed to assess the following learning outcomes:
Understand and describe the disparate/major global business issues as covered in the module and their nature.
Evaluate the scale of their impact on organizations and their business environment particularly for international business
Identify the connections/links between the issues and critically discuss their interrelationships
Determine the nature of their impact on the environment and performance of individual businesses, utilizing specific examples to illustrate this.
Global Business Issues Following Learning Outcomes Details of Assignment:
Select one or more organizations and prepare an individual 2 500 word report on how its operations, strategy and overall business have been affected by a range of global issues. In your answer include discussion on the following:
Technology and Innovation
Government policies and attitudes, especially those regarding international trade
Corporate Social Responsibility and associated ethical issues.
Global Business Issues Following Learning Outcomes
The company/companies selected businesses should have been materially affected by the above issues. You may choose the same company for more than one issue or a separate one in considering each topic.
The report should be structured to include an introduction that considers why these issues are important to global business followed by individual sections discussing each of the above topics. The final part of the report should be a conclusion in which you bring the issues together and analyze any links between them. You may include some recommendations if you believe it to be appropriate.
In your discussion describe how the company has been affected, how it has reacted and whether the impact has been positive or negative.
Global Business Issues Following Learning Outcomes Structure:
You have been asked to produce a report. It should contain the following:
Title Page, including the given title in full.
The main body, which should also be organized under appropriate headings.
Appendices, which should be numbered. Make sure you refer your reader to them as required.
Your work should be word processed in accordance with the following:
Font style, Arial, font size 12
1.5 line spacing.
The page orientation should be a portrait
Margins on both sides of the page should be no less than 2.5 cm
Quantum Cryptography Related To Business Intelligence This is a bachelor thesis. There should be 40 sources included, plus graphics, etc. Key question: quantum cryptography related to enterprise intelligence.
Large-scale quantum computers are not here yet, but quantum computing is one of today’s hottest research fields in the technology world. IBM launched the IBM Q Experience prototype five-qubit machine in the cloud in 2016 and made it available for the world to use, learn from and explore. A year later, IBM added a second device with 16 qubits and announced it had successfully built and tested two new machines.
Purchasing Behavior and Choice of Women You are assigned to edit the paper according to the feedback paper which I attach in the additional file as well as other editing as the following. (I will attach the feedback paper file and the original paper in the additional file)
Change sub-question to be research question instead so research question will be what are the factors that influence the purchasing behavior and choice of women (ages 20-35) in Bangkok on Lazada?
Change sub-question in to what is the most important factors
Add more literature review about other e-commerce (Amazon, Alibaba) to reveal where the difference is in terms of customer satisfaction.
Remove outranking share bid strategy on literature review and add others literature review that help to answer the research question
Edit the paper according to the comment which writes with the blue pen from feedback paper in the additional file into the perfect paper
Reading with Values within the Discussion Board Primary Task Response: Within the Discussion Board area, write 400-600 words that respond to the following questions with your thoughts, ideas, and comments.
This will be the foundation for future discussions with your classmates. Be substantive and clear, and use examples to reinforce your ideas:
Reading with Values within the Discussion Board
Note: All character and company names are fictional and are not intended to depict any actual person or business.
Theresa and Mike want to create a merged company that is defined by a culture of integrity, thus aiding employees in making ethical decisions, such as in Joeís ethical dilemma. They will begin by understanding the methods of embedding ethical decision making and behaviors into the culture, including their responsibilities as leaders. You, the consultant, are asked to provide recommendations and guidance to help them shape the culture they intend. This discussion is about values, a culture of integrity, and the role of leaders in creating and maintaining it.
Reading with Values within the Discussion Board
Materials in INTD670 CTU Library Guide, intellipath, and the M.U.S.E. will help you prepare for this discussion.
Answer the following:
Identify the key initiatives that are required to build a values-driven culture that is defined by integrity.