Your final assignment will be a close analysis of a historical or contemporary figure, a historical event, a news story, or a cultural artifact that deals with the issues explored in class. The analysis must be based on a strong, original scholarly argument. This project will not be a traditional essay, although it will require serious research and it must include a paragraph articulating your argument. Your project can be in the form of a digital presentation (e.g., PowerPoint), a website, a song, a YouTube video, a painting, a comic book—you decide! Be creative. No matter how you choose to convey your ideas, we will be looking for a project that makes a strong argument and uses scholarly evidence to support it. Your project must be accompanied by an annotated bibliography . **** i don’t want a power point, bid on the order and talk to me if you have any better idea on the project, project must be related on the material we learned in the course, ( i will provide the material , articles in the files.) and the format requirement for the annotated biliography. ****
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Marketing Plan Assignment 3
In assignment 3 you will continue the marketing mix strategy section of your marketing plan. In this section you will discuss, IN DETAIL, the Price and Place P’s of your company. Included in this section should be:
IV. The Marketing Mix Strategies
A. B.
C.
D. E.
F.
G.
Price Objectives
Provide BOTH short-term and long-term price/profit/revenue objectives for your business. (This section should be completed in bullet point format).
Price Strategy
What will your various price points be? If you can’t list all your prices, at least provide an example of the basic price points. Why are prices set at this level? (This section should be completed in paragraph format with complete sentences).
Specific Pricing Tactics
How will you communicate your prices to customers? Consider the different price strategies discussed in class. (This section should be completed in paragraph format with complete sentences).
Place Objectives
Provide BOTH short-term and long-term place/distribution objectives for your business. (This section should be completed in bullet point format).
Place (Channel/Distribution) Basics
Where is the business? Even if you do not have a physical location, how will you get the product/service to your customer? (This section should be completed in paragraph format with complete sentences).
Additional Place Considerations
How will it be organized? How will you meet with prospective customers? What are your labor needs in making and selling the product/service to the customer? (This section should be completed in paragraph format with complete sentences).
Place Budget Section
What cost elements related to the Place P need to be factored into your budget sheet? If you have a retail or manufacturing facility, what are the costs like rent and utility? What are the labor costs that will be needed to sell your offering. Be specific here. (This section should be done in a spreadsheet format showing the numbers followed by written descriptions of each point in sentence and paragraph form).
Be sure
specific elements of these P’s for example if you are running a restaurant as your company you may find it useful to include a map that show a specific location in a city, or a drawing of the layout of the restaurant, or a drawing of the basic restaurant décor, or a menu to show the food prices, be sure to include them.
to be specific about each area. If there are additional things to help better demonstrate
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Link :
http://sat.xlri.ac.in/sat_ais/resource/resdb/RM12/RM12-3/CBRM12-3/TiVo%20in%202002%20CB%20Case.pdf
1. According to Keast, “there is a mystery in the sharp contrast between the inertia of prospects
and the evangelical zeal of TiVo users.” As an emerging expert in consumer behavior how would
you tackle that mystery? What do you think could be going on? Beyond your pet hypothesis, try to
be creative and list a large number of conflicting hypotheses by taking multiple points of view. What
might “evangelists” mention as a cause of their failure to sell TiVo to their friends? What might a
“couch potato” say about his reluctance to buy TiVo? What would you expect a top executive at NBC
to say about the situation? What explanation would the founder of TiVo love to hear? Hate to hear?
2. Now look at the data in the case exhibits. What hypotheses get supported, what hypotheses
get discounted? What other insight(s) do you directly derive from the data summarized in the text
and presented in the exhibits that might help to guide the growth of TiVo?
3. TiVo is a new technological company and the management’s approach to research and
insight has gradually evolved over time. What have been the different stages in their exploratory
journey? What conclusion is this journey converging to? If you could time-travel to the early hours
of the company, what would your advice to Keast be in terms of the research they should be
conducting (the type of insight they should be looking for) at the outset for a more effective launch?
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Starting a Business and Perceiving an Opportunity You want to start a business and perceive an opportunity in serving the rapidly growing segment of the US population over 50. The service you create must appeal to aging baby boomers 50 years old or older who are still at work (not yet retired) in professional or high-level corporate careers.
Starting a Business and Perceiving an Opportunity
They work an average of 60 to 80 hours per week and make a minimum $100,000 per year. They like to look good, be social, and stay healthy. Time is a big issue for them. The rules for your business idea are as follows: any idea is acceptable at this stage; nothing should be ruled out as silly, impractical, or even antisocial; also, improvements on existing services can be considered. Describe in detail your best business idea for this customer set. Develop a response that includes examples and evidence to support your ideas, and which clearly communicates the required message to your audience. Organize your response in a clear and logical manner as appropriate for the genre of writing. Use well-structured sentences, audience-appropriate language, and correct conventions of standard American English.
Pick any one of the two options to write your paper.
A. Find a company/business/service that emerged based on a new/existing technology
a. What was the business/service? Be specific and provide a description of the business/service
b. What was the technology that caused the change in that business/service?
c. What and how it happened? – Be descriptive in your details
OR
B. Find a company/business/service that was made obsolete by technology
a. What was the business/service? Be specific and provide a description of the business/service
b. What was the technology that caused the change in that business/service?
c. What and how it happened? – Be descriptive in your details
*You need to provide a detailed answer. Answering each question with one or just a few words is not acceptable and you will not receive credit for that question.
Company/Technology Overview Section Questions:
1. Provide a description of the company that you picked
2. Did this company miss an opportunity to make a lot of money?
a. What was that opportunity?
3. Did this company take advantage of an opportunity which resulted in them making a lot of money?
a. What was that opportunity?
4. What is the company’s logo and is it helpful in its business image?
5. What were some of the major technologies that this company implemented in the last 20 years?- If it’s a new company then keep the horizon at 3-5 years.
6. What are some of the challenges that the company faced when they implemented these technologies?
a. How did they handle these challenges?
7. If the company did not implement any new technologies in the past 20 years, why did the company decide or did not try to use new technologies?
8. Do you think that they should implement new technologies? Why?
9. What is their overall business model?
10. Give an example of a business process that they have implemented or utilize?
11. How do they provide CX?
12. Do a SWOT analysis of that company?
13. Using the table on page 23, which competitive advantage strategy do you think that the company used?
14. Is their business model Customer or Product centric, provide brief details?
15. List some of the company’s KPI? Page 41 has examples of company’s KPI
16. From the company you picked, give an example of an external transaction?
17. What are some of the business challenges that this company faces or might face?
18. Do they have a centralized or distributed Database system? (your answer must be based on a resource that you read; provide this resource)
19. What is the difference between the company’s database and data warehouse?
20. What is the market share of this company?
a. Compare it to the market share of their competitors?
21. Give an example of Inbound and outbound marketing that was used by your company?
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Assuming that you are the SEO consultant for the company
1. Provide a list of keywords that your company currently use in their website.
2. Create a list of keywords (at least 10) that you think the company should use to optimize their site for search engines.
3. Put the keywords in a list and rank them on a score from 1-10.
4. Go to https://www.google.com/trends/explore and enter your keywords. Each keyword will have a graph that shows how often it has been used in search queries.
5. Based on the results you got for the ten keywords, what are the top three keywords that you would pick? Why? (provide a screenshot to support your answer)
List some of the Apps that your company created to improve their CX?
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Summarize your company’s social media campaign; how do they use and manage their social media campaign
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Looking back that the company/technology, if you where the CFO/CEO/CIO/CTO of that company what would you do differently? (Give a detailed answer and “I will do the same thing as the CFO/CEO/CIO/CTO” is not an acceptable answer)
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The Jonas Brothers are looking for new markets for four major reasons: the increased safety regulations in the US, increased competition, high insurance costs to cover legal risks for owners, and children’s safety groups. The brothers believe their trampolines are safe and that they furnish beneficial exercise to children and adults (as well as being a good source of family entertainment). They believe it is essential to find new markets outside the US.
Using the illustration entitled “Figure Four Ways of Doing Business,” in International Business Management (https://www.tutorialspoint.com/international_business_management/international_business_management_tutorial.pdf) on page 32 of the Tutorials Points link, help the Jonas’ decide whether to go global or to stay local while improving the current business in a holistic manner.
Explain how you arrived at your answer and what other factors must be considered in choosing a strategic option.
Learning Activity #2
The Jonas Brothers think that they can go into other countries and manage the business just like the one in the US.
Explain to the Jonas’ in a memo some of the major differences and challenges in managing the operations abroad.
Please only post a single discussion thread that includes your responses to both learning activity 1 &2.
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Relationship between their business entities and IT
Organization’s relationship between their business entities and IT showing areas of strengths and weaknesses
After reading chapter 4 discuss your organization’s relationship between their business entities and IT showing your areas of strengths and weaknesses!
My strength: competence, credibility, trust, communication, interpersonal interaction
Use at least three (3) quality references Note: Wikipedia and other related websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
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The purpose of this assignment is for you to analyze the major challenges in choosing to do business internationally. Development of critical thinking, acquired knowledge of international business and business entry is a focus of this assignment. Research and analytical skills are enhanced with the completion of this assignment.
Outcomes You Will Meet by Completing This Project
apply fundamental knowledge of global business to the domestic environment
apply fundamental knowledge of functional business disciplines to the global business environment
analyze the viability of starting and maintaining businesses in the global environment in order to inform decision making
research, analyze, and evaluate global business variables, and effectively communicate their implications
NOTE: All submitted work is to be your original work. You may not use any work from another student, the Internet or an online clearinghouse. You are expected to understand the Academic Dishonesty and Plagiarism Policy, and know that it is your responsibility to learn about instructor and general academic expectations with regard to proper citation of sources as specified in the APA Publication Manual, 6th Ed. (Students are held accountable for in-text citations and an associated reference list only).
Read the following case scenario
Micro Bike is a motor scooter/bike company based in Buckhead, Georgia. The company makes foldable “green” motor scooters for inner city use. Although sales have been rising in the United States, the market size and population density is significantly lower than what exists in Asia. Mark and Jessica Lapin are the owners of Micro Bike.
The Lapins have been studying growth trends for the industry because of increased online orders. Currently the business has gross sales of $3.2 million; 2017 projected sales of $4.9 million. The owner’s believe actual sales may exceed projected sales as online orders have doubled in the past three months. Forty-five percent of Micro Bike’s sales are comprised of e-commerce sales. Ecommerce sales continue to grow.
Three major countries (Japan, India, and Vietnam) within the Asian market show huge potential for the company. Most orders are coming from Ho Chi Minh, Mumbai, and Tokyo. The couple is considering going international while the market is still open to newcomers by opening an owner operated local dealership. Are these cities the best place to go? There is so much to consider. The Lapins need more information to make the decision.
Instructions
Step One: Research
In this project, you will help Micro Bike research the idea of going global and then write a report that will be addressed to Mark and Jessica Lapin. To write the report, you will research the mobile scooter industry in the context of the elements below that will be discussed in the report.
The advantages and disadvantages of going international;
How globalization will affect Micro Bike’s success;
Major challenges in global trade;
Select two of the modern theories of international trade discussed in the class and found in the course material and apply each theory to Micro Bike. Explain how each theory aides a company in making the decision to go international and specifically aides in Micro Bikes’ decision to go global.
After completing this part of the research, you are now ready to make a recommendation to Mark and Jessica Lapin.
Write a recommendation that answers the question “Should Micro Bike Go International: Why or Why Not?”
Step Two: Which Country
Assume the answer is yes
Select the best country to go international and explain in detail the reasoning behind your recommendation. Support the conclusions with research and class materials;
Explain why the other countries were not selected;
Country attractiveness: which city and country is most attractive for a Motor Bike?
What trade agreements, if any would apply to doing business in Mumbai, Ho Chi Minh, and Tokyo?
Do any of the trade agreements work better for US investors than others? If so, which one, and how is the trade agreement better. If not, why not?
Identify at least: two political, two economic, and two cultural factors for each country that are particularly important to the Lapin’s decision. Explain how each factor could influence the success of Micro Ride abroad.
Below are resources that will assist you in the research.
Sources to Start Your Research
Market Research and Trends
Future of Urban Mobility
2016 Business Guide for Doing Business in Vietnam
US Governments Commercial Country Guide for Vietnam
US Governments Commercial Country Guide for Philippines
US Governments Commercial Country Guide for India
Review the Paper
Read the paper to ensure all required elements are present. Use the grading rubric to ensure that you gain the most points possible for this assignment.
Proofread the paper for spelling and grammatical issues, and third person writing.
Read the paper aloud as a first measure;
Use the spell and grammar check in Word as a second measure;
Have someone who has excellent English skills to proof the paper;
Consider submitting the paper to the Effective Writing Center (EWC). The EWC will provide 4-6 areas that may need improvement.
Submit the paper in the Assignment Folder (The assignment submitted to the Assignment Folder will be considered a student’s final product and therefore ready for grading by the instructor. It is incumbent upon the student to verify the assignment is the correct submission. (No exceptions will be considered by the instructor).
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How to Set Up the Paper
Create a Word or Rich Text Format (RTF) document that is double-spaced, 12-point font. The final product will be between 5-7 pages in length excluding the title page and reference page. Write clearly and concisely.
The body of the paper should consist of a heading for each required element.
APA and writing are a focus of this paper and should be executed with the utmost attention to detail. Should you need help in any these areas of APA or writing, please refer to the APA module located in the content area of the course or ask the professor for guidance.
Use the grading rubric and instructions as guides. Be sure to cover all that is asked of you in the assignment and do so in a way that will guide the professor into giving a high grade. Finally, all work that you submit for this project should be your own. Remember your pledge to uphold academic integrity in all work that you prepare and submit.
Requirements for the Assignment
Before you begin writing the paper, you will read the following requirements that will help you meet the writing and APA requirements.
Read the grading rubric for the assignment. Use the grading rubric while writing the paper to ensure all requirements are met that will lead to the highest possible grade.
Third person writing is required. Third person means that there are no words such as “I, me, my, we, or us” (first person writing), nor is there use of “you or your” (second person writing). If uncertain how to write in the third person, view this link: http://www.quickanddirtytips.com/education/grammar/first-second-and-third-person.
Contractions are not used in business writing, so you are expected NOT to use contractions in writing this assignment.
You are expected to paraphrase and NOT use direct quotes. You are expected to paraphrase, which can be learned by reviewing this link: https://writing.wisc.edu/Handbook/QPA_paraphrase2.html.
You are responsible for APA only for in-text citations and a reference list.
The expectation is that you provide a robust use of the course readings to support ideas, reasoning and conclusions.
You may not use books as source material.
When using a source document, the expectation is that the information is cited and referenced with a page or paragraph number. Note that a reference within a reference list cannot exist without an associated in-text citation and vice versa.
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This exercise involves analyzing a communication technique—presentations. On a daily basis, it is often expected that professionals be proficient with presentations. For this exercise, prepare a PowerPoint presentation that serves as your own professional code of communication. This exercise allows you to analyze communication techniques and reflect upon your own communication skills. Include at least the following within the presentation:
Present your professional communication style.
Present your communication strengths.
Present your communication opportunities—how can you improve your communication skills?
Present how you prefer to receive communication within a workplace.
Present a professional workplace example of when a phone call might be better than an email.
Present whether or not you believe that texting and instant messaging can be valuable in the workplace.
Include at least three visuals (e.g., photographs, images, charts, or graphs).
The presentation must contain at least twelve slides.
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This week’s readings explore the different types of costing systems available to businesses. Compare and contrast the different costing systems, identifying the advantages and disadvantages of each. Then, explain the system that either your organization, or another organization in the Middle East utilizes and why. Is this particular system aligned with the principles of sustainability in any way? How? If not, why not?
Use at least three (3) quality references Note: Wikipedia and other related websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
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