BSN Essentials AACN

Course Crisis Intervention Reflection

The BSN Essentials (AACN, 2008)outline a number ofhealthcare policy and advocacycompetencies for theBSN-prepared nurse. Reflect on the NUR4516 course readings, discussion threads, and applications you have completed across this course and write a reflective essay regarding the extent to which you feel you are now prepared to:

  1. “Integrate theories and concepts from liberal education into nursing practice.
  2. Synthesize theories and concepts from liberal education to build an understanding of the humanexperience.
  3. Use skills of inquiry, analysis, and information literacy to address practice issues.
  4. Use written, verbal, non¬verbal, and emerging technology methods to communicate effectively.
  5. Apply knowledge of social and cultural factors to the care of diverse populations.
  6. Engage in ethical reasoning and actions to provide leadership in promoting advocacy, collaboration,and social justice as a socially responsible citizen.
  7. Integrate the knowledge and methods of a variety of disciplines to inform decision making.
  8. Demonstrate tolerance for the ambiguity and unpredictability of the world and its effect onthe healthcare system.
  9. Value the ideal of lifelong learning to support excellence in nursing practice.” (p. 12).
    Reference:
    American Association of Colleges of Nursing [AACN]. (2008). The essentials of baccalaureate education for professional nursing practice. Washington, DC: Author.

DIRECTIONS AND GRADING CRITERIA
Category Points % Description
(Introduction – see note under requirement #4 above) 8 8 Introduces the purpose of the reflection and addresses BSN Essentials (AACN, 2008) pertinent to healthcare policy and advocacy.
You Decide Reflection 80 80 Include a self-assessment regarding learning that you believe represents your skills, knowledge, and integrative abilities to meet the pertinent BSNEssential and sub-competencies (AACN, 2008) as a result of active learning throughout this course. Be sure to use examples from selected readings, threaded discussions, and/or applications to support your assertions to address each of the following sub-competencies:
(a) “Integrate theories and concepts from liberal education into nursing practice.
(b) Synthesize theories and concepts from liberal education to build an understanding of the humanexperience.
(c) Use skills of inquiry, analysis, and information literacy to address practice issues.
(d) Use written, verbal, non¬verbal, and emerging technology methods to communicate effectively.
(e) Apply knowledge of social and cultural factors to the care of diverse populations.
(f) Engage in ethical reasoning and actions to provide leadership in promoting advocacy, collaboration,and social justice as a socially responsible citizen.
(g) Integrate the knowledge and methods of a variety of disciplines to inform decision making.
(h) Demonstrate tolerance for the ambiguity and unpredictability of the world and its effect onthe healthcare system.
(i) Value the ideal of lifelong learning to support excellence in nursing practice.” (p. 12).
Conclusion 4 4 An effective conclusion identifies the main ideas and major conclusions from the body of your essay. Minor details are left out. Summarize the benefits of the pertinent BSNEssential and sub-competencies (AACN, 2008)pertaining to scholarship for evidence-based practice.

Nursing and the Aging Family Course

Course Nursing and the Aging Family Reflection

The BSN Essentials (AACN, 2008) outline a number of healthcare policy and advocacy competencies for
the BSN-prepared nurse. Reflect on the NUR4286 course readings, discussion threads, and applications
you have completed across this course and write a reflective essay regarding the extent to which you feel
you are now prepared to:

  1. “Conduct comprehensive and focused physical, behavioral, psychological, spiritual,
    socioeconomic, and environmental assessments of health and illness parameters in patients,
    using developmentally and culturally appropriate approaches.
  2. Recognize the relationship of genetics and genomics to health, prevention, screening, diagnostics,
    prognostics, selection of treatment, and monitoring of treatment effectiveness,
    using a constructed pedigree from collected family history information as well as standardized symbols
    and terminology.
    Florida National University NUR4286
    NUR4286 Course Reflection Guidelines.docx 08/21/19 2
  3. Implement holistic, patient centered care that reflects an understanding of human growth
    and development, pathophysiology, pharmacology, medical management,
    and nursing management across the health illness continuum, across the lifespan, and in all
    healthcare settings.
  4. Communicate effectively with all members of the healthcare team, including the patient and the patient’s
    support network.
  5. Deliver compassionate, patient centered, evidence-based care that respects patient and family
    preferences.
  6. Implement patient and family care around resolution of end of life and palliative care issues, such as
    symptom management, support of rituals, and respect for patient and family preferences.
  7. Provide appropriate patient teaching that reflects developmental stage, age, culture, spirituality, patient
    preferences, and health literacy considerations to foster patient engagement in their care.
  8. Implement evidence-based nursing interventions as appropriate for
    managing the acute and chronic care of patients and promoting health across the lifespan.
  9. Monitor client outcomes to evaluate the effectiveness of psychobiological interventions.
  10. Facilitate patient centered transitions of care, including discharge planning and ensuring the caregiver’s
    knowledge of care requirements to promote safe care.
  11. Provide nursing care based on evidence that contributes to safe and high-quality patient outcomes within
    healthcare microsystems.
  12. Create a safe care environment that results in high quality patient outcomes.
  13. Revise the plan of care based on an ongoing evaluation of patient outcomes.
  14. Demonstrate clinical judgment and accountability for patient outcomes
    when delegating to and supervising other members of the healthcare team.
  15. Manage care to maximize health, independence, and quality of life for a group of individuals that
    approximates a beginning practitioner’s workload
  16. Demonstrate the application of psychomotor skills for the efficient, safe, and compassionate delivery of
    patient care.
  17. Develop a beginning understanding of complementary and alternative modalities and their role in health
    care.
  18. Develop an awareness of patients as well as healthcare professionals’ spiritual beliefs and values
    and how those beliefs and values impact health care.
  19. Manage the interaction of multiple functional problems affecting patients across the lifespan,
    including common geriatric syndromes.
  20. Understand one’s role and participation in emergency preparedness and disaster response with an
    awareness of environmental factors and the risks they pose to self and patients
  21. Engage in caring and healing techniques that promote a therapeutic nurse patient relationship.
  22. Demonstrate tolerance for the ambiguity and unpredictability of the world and its effect on
    the healthcare system as related to nursing practice.” (pp. 31-32).
    Reference:
    American Association of Colleges of Nursing [AACN]. (2008). The essentials of baccalaureate education
    for professional nursing practice. Washington, DC: Author.
    DIRECTIONS AND GRADING CRITERIA
    Category Points % Description
    (Introduction
    – see note
    under
    requirement

4 above)

8 8 Introduces the purpose of the reflection and addresses BSN Essentials
(AACN, 2008) pertinent to healthcare policy and advocacy.
Florida National University NUR4286
NUR4286 Course Reflection Guidelines.docx
You Decide
Reflection
80 80 Include a self-assessment regarding learning that you believe
represents your skills, knowledge, and integrative abilities to meet the
pertinent BSN Essential and sub-competencies (AACN, 2008) as a
result of active learning throughout this course. Be sure to use
examples from selected readings, threaded discussions, and/or
applications to support your assertions to address each of the following
sub-competencies:
(a) “Conduct comprehensive and focused physical, behavioral,
psychological, spiritual, socioeconomic, and environmental
assessments of health and illness parameters in patients,
using developmentally and culturally appropriate approaches.
(b) Recognize the relationship of genetics and genomics to health,
prevention, screening, diagnostics, prognostics, selection of
treatment, and monitoring of treatment effectiveness,
using a constructed pedigree from collected family history
information as well as standardized symbols and terminology.
(c) Implement holistic, patient centered care that reflects an
understanding of human growth and development,
pathophysiology, pharmacology, medical management,
and nursing management across the health illness continuum,
across the lifespan, and in all healthcare settings.
(d) Communicate effectively with all members of
the healthcare team, including the patient and the patient’s
support network.
(e) Deliver compassionate, patient centered, evidencebased care that respects patient and family preferences.
(f) Implement patient and family care around resolution of end of
life and palliative care issues, such as symptom management,
support of rituals, and respect for patient and family
preferences.
(g) Provide appropriate patient teaching that reflects
developmental stage, age, culture, spirituality, patient
preferences, and health literacy considerations to foster patient
engagement in their care.
(h) Implement evidence-based nursing interventions as
appropriate for managing the acute and chronic care of
patients and promoting health across the lifespan.
(i) Monitor client outcomes to evaluate the effectiveness of
psychobiological interventions.
(j) Facilitate patient centered transitions of
care, including discharge planning and ensuring the caregiver’s
knowledge of care requirements to promote safe care.
(k) Provide nursing care based on evidence that contributes
to safe and high-quality patient outcomes within
healthcare microsystems.
(l) Create a safe care environment that results in high quality
patient outcomes.
(m) Revise the plan of care based on an ongoing evaluation of
patient outcomes.
Florida National University NUR4286
NUR4286 Course Reflection Guidelines.docx 08/21/19 4
(n) Demonstrate clinical judgment and accountability for patient
outcomes when delegating to and supervising other members
of the healthcare team.
(o) Develop a beginning understanding of complementary
and alternative modalities and their role in health care.
(p) Develop an awareness of patients as well as
healthcare professionals’ spiritual beliefs and values
and how those beliefs and values impact health care.
(q) Manage the interaction of multiple functional problems
affecting patients across the lifespan, including common
geriatric syndromes.
(r) Understand one’s role and participation in emergency
preparedness and disaster response with an awareness of
environmental factors and the risks they pose to self
and patients
(s) Engage in caring and healing techniques that promote a
therapeutic nurse patient relationship.
(t) Demonstrate tolerance for the ambiguity and unpredictability of
the world and its effect on the healthcare system as related to
nursing practice.” (pp. 31-32).
Conclusion 4 4 An effective conclusion identifies the main ideas and major conclusions
from the body of your essay. Minor details are left out. Summarize the
benefits of the pertinent BSN Essential and sub-competencies (AACN,
2008) pertaining to scholarship for evidence-based practice.
Clarity of writing

School Health and Occupational Health

Please read chapters 29 and 30 of the class textbooks and review the attached PowerPoint presentations. Once done answer the following questions;

Discuss how Healthy People 2020 can be used to shape the care given in a school health setting. Give at least one example.
Identify and discuss the eight components of a comprehensive school health program.
Identify and discuss the skills and competencies germane to occupational health nursing.
Describe and discuss a multidisciplinary approach for the resolution of occupational health issues.

Importance in the history of women’s work

Write an essay of approximately 1500-2000 words that covers a topic of importance in the history of women’s work. For example, you may want to compare the work situations of different women, analyze how different women contributed to Canada’ as settler colonial economy, learn more about the pay and working conditions of young women in early factories, or examine the attitudes and expectations relative to motherhood in early 20th-century Canada. Give some thought to your topic selection, and try to choose something that deeply interests you.

Follow these steps to prepare your paper:

You will need to do additional reading for this assignment, so be sure to obtain library materials in advance, either from a library in your vicinity or from the Athabasca University Library. You may also wish to consult with your tutor on suitable research materials for this assignment.

Your essay will need a clear thesis statement. Use the following questions as guidelines in preparing your essay and thesis statement:

What general issue or question are you addressing in your essay, and why is it important? Within this general issue or question, what specific questions do you wish to answer? Write down all the questions you have, and use them to guide your reading and research.

From assigned readings for Unit 1, what major insights emerge in relation to the specific questions you have? Do the readings confirm or challenge your initial ideas? If so, in what ways?

From your additional reading for this assignment, what appear to be the most important findings with respect to the specific questions you have? Can you identify any major themes and findings? Do all authors agree on the issues you are addressing? If not, what might explain these differing viewpoints? What types of evidence do different authors offer in support of their views?

Reflecting on your reading and on your own experience and ideas, what have you learned about the questions you started with? What, if any, new questions have emerged?

What are the implications of your findings for understanding women’s work more generally? Do they support any specific theories or ideas about women’s work as discussed in Unit 1?

Once you have considered these questions, develop your thesis statement. What is the main argument that your paper will be making regarding your topic?

Your paper needs to reference and discuss three of the key concepts from Unit 1 in relation to your chosen topic.

Interview (and Report) about Current Paid and Unpaid Work

Interview (and Report) about Current Paid and Unpaid Work

If you elect to do the interview (and report), you will undertake a much different set of assignment activities. Instead of doing secondary research (i.e., reading about research done by others), you will do primary research by gathering first-hand information from the woman, lesbian, gay, or bisexual (LGB) person, and/or gender-nonconforming/transgender person you interview. In addition to arranging for and conducting the interview, you will need to prepare a written report of the interview.

Follow these steps to prepare your interview and written report:

To begin, identify a woman, LGB person, and/or gender-nonconforming/transgender person who would be able and willing to participate in an interview. They might be someone in your own family, a family friend, or someone suggested by a friend or colleague. Ideally, the person you interview should have extensive experience working for pay and/or working at home and be able to talk comfortably and in some detail about their current work situations.

Once you have identified a potential interviewee, contact that person to determine if they would be willing to participate in an interview.

Complete the Recruitment Form for Assignment 2B. The recruitment form will help you explain the interview process to your interview subject. Be sure to describe the purpose of the interview and let the subject know that this activity is part of an AU course assignment.

Review the ethical obligations you have as a researcher. First, tell the interviewee that you will guarantee their anonymity, which means that you will not write up the interview in any way that would reveal the interviewee’s name or any personal details that would allow them to be identified. Second, assure the interviewee that you will treat all information they provide as confidential, which means that you will not share this information with family members, friends, or coworkers. Finally, tell the interviewee that they have the right to refuse to answer any question asked. Should the subject then agree to an interview, you can arrange for a time and place that is convenient for them. When you begin the interview, reiterate your promises on these three points.

Complete three copies of the Consent Form for Assignment 2B. Review the content of the form with your interview subject and, if they agree to the interview, have them sign and date all copies. Leave one copy with them, mail the hard copy or email a scanned copy to your tutor (contact your tutor for a mailing address), and keep a copy for your files. Do not conduct the interview until you have a signed consent form.

Before the interview, prepare a list of questions that you intend to ask the subject about their work experience. You may want to discuss their work history, how they moved through different jobs, and how they have combined their paid and unpaid work, or you might want to focus on their current work situation by exploring what they do now and how they feel about it. You will need to decide if you want to do a structured interview, in which you prepare 15 to 20 specific questions that you ask in a particular order, or a semistructured interview, in which you prepare 5 to 10 broad questions to which the interviewee can respond at greater length and for which the order is less important.

In developing your interview questions, reflect on the assigned readings for Unit 2 and on the current situation of women, LGB people, and/or gender-nonconforming/transgender people working in Canada. You may want to ask questions that touch on the following issues:

The interviewee’s education and training

Challenges that the interviewee has had in gaining access to postsecondary education of their choice

How the interviewee found their current job and how it relates to their past employment

The interviewee’s current paid job

The interviewee’s reasons for working, and their feeling about their work

The interviewee’s working conditions (e.g., hours of work, place of work, health and safety, stress)

The interviewee’s experiences in nontraditional jobs, masculine work environments, and expectations about gender performance

The interviewee’s experiences with disability and accessibility in education and their workplace(s)

The interviewee’s experiences as a single parent, and unpaid and paid work

Their unpaid work at home; that is, the specific work they do in the home on a daily basis

How the interviewee’s household work is organized; that is, who does what and when

The interviewee’s experience of balancing paid and unpaid work, and how easy or difficult this situation is for them

The types of changes the interviewee thinks would help support people’s work at home

The interviewee’s beliefs about hiring people to do domestic labour, as well as their experiences with hiring people to do domestic labour

The interviewee’s experiences with poverty and/or government social supports

The interviewee’s views or experiences with advocacy efforts to improve work for women, LGB people, and/or gender-nonconforming/transgender people

When you meet for your interview, be sure to thank the subject for participating and for volunteering their time. You should also repeat the assurances you gave earlier concerning confidentiality, anonymity, and the right to refuse to answer questions.

If you want to record the interview in any way, you must ask for and obtain permission to do so before you start, and you must respect the interviewee’s wishes in this matter. Note that recording is done primarily for purposes of accuracy and that any recordings made will be deleted once you have completed your report.

The interviewee might ask for a copy of the interview recording, and if so, you can offer to send the recording to them once you have completed your report. You might also offer to provide them with a copy of your written account of the interview.

If the participant prefers that the interview not be recorded, you will need to take notes as they talk.

Begin by asking easy, conversational questions about the interviewee’s background, such as where they grew up, their family, how they lived, and so on. You can then ask the questions you developed for either a structured or semistructured interview. Let the subject answer each question fully, and listen carefully for any issues you want to clarify or follow up on. At some points in the interview, you may need to ask probing questions to obtain additional details, or you might ask them to provide a specific example to illustrate their point or to explain in detail how a particular event or decision occurred. You may also want to ask clarifying or follow-up questions to ensure that you understand what they have said. You can ask these questions at points where natural breaks in the conversation occur, or you can ask them at the end of the interview.

It is important to go into the interview with an open mind. Do not assume or expect your interviewee to have certain views or experiences. Listen carefully and learn as much as you can. Ask questions that will help you understand more about their life and points of view. For example, if your subject has a different view than you about a certain issue, ask them why they feel this way.

When the interview is completed, sit down as soon as possible and develop more extensive notes based on your recollection of the discussion. It is crucial that you do this immediately; otherwise, important details will be forgotten. Following the interview, be sure to send the interviewee a thank-you note. Remember to send along any promised recordings or notes from the interview as well. Sharing your recording or interview notes also gives your subject an opportunity to correct or expand on anything that they said.

Once you have completed the interview and follow-up, begin preparing your written report. Review your interview recording and/or notes while reflecting on the unit�s assigned readings. Your written report should not be a word-for-word transcript of the interview; rather it should provide a summary and analysis of the interviewee�s current working life. Try to identify the key events and/or issues that emerge from the interview. Include direct quotes from your interviewee to illustrate the issues that are important to them. Ideally, your report should provide the reader with a sense of who the person is, the types of paid and unpaid work they do, their feelings and insights about their work, and their views on any specific issues you have addressed.

Your report needs to reference and discuss three of the key concepts from Unit 2 in relation to your interview.

As an appendix to your report, attach a list of the questions you asked in the interview and a brief summary (one paragraph) of how the interview went. Here you can note what worked well and what you would do differently another time.

When you have completed your oral history interview report, ensure that you make or keep a copy for your records. Upload your assignment to the assignment drop box and submit it to your tutor for marking. If for some reason you are unable to do this, contact your tutor about using regular post.

Your graded assignment will be returned to you via the drop box. When you receive it, review the comments made and, if necessary, contact your tutor to discuss the results.

Additional Resources
For more information on conducting oral history interviews, consult the following resources:

Gluck, S. B., & Patai, D. (1991). Women�s words: The feminist practice of oral history. New York: Routledge.

Moyer, J. (1999). Step-by-step guide to oral history. Retrieved from http://dohistory.org/on_your_own/toolkit/oralHistory.html#INTRO

Interdisciplinary Theory Paper

Identify the interdisciplinary theory you have selected.
Discuss the origins of the theory.
Describe how the theory has been utilized in the past. Provide examples.
Summary of the theory: (5 points)
Scope: Describe the central thesis of the theory.
Context: Describe the nursing metaparadigm concepts addressed by the
theory.
Content: Describe the unique concepts of the theory.
Application of theory to healthcare. (5 points) Justify the use of the theory for a
specific setting or project. (Refer to Butts & Rich pp. 663-666)
Description of the setting in which the theory will be applied
Pragmatic adequacy (utility in real world of nursing practice)
Social meaningfulness (clinical significance, meaningful for practice)
Feasibility (evaluation of resources)
Compatibility with practice situation

E-commerce in Context

Review the importance of e-commerce and the changes to society and business arising out of e-commerce.
Identify the technology involved in the successful adoption of e-commerce and demonstrate how organisations can apply e-business technologies to create competitive advantage.
Identify and analyse the relative significance of issues in the external and internal business environment when developing e-commerce.
Explore the nature of the legal and ethical frameworks for e-commerce, and why they are considered necessary.

Root cause analysis (RCA) failure mode and effects analysis (FMEA)

Healthcare organizations accredited by the Joint Commission are required to conduct a root cause analysis (RCA) in response to any sentinel event, such as the one described in the scenario attached below. Once the cause is identified and a plan of action established, it is useful to conduct a failure mode and effects analysis (FMEA) to reduce the likelihood that a process would fail. As a member of the healthcare team in the hospital described in this scenario, you have been selected as a member of the team investigating the incident.

Scenario:

You can find the scenario attached below in the attachment section.

Requirements:

Your submission must be your original work. No more than a combined total of 30% of the submission and no more than a 10% match to any one individual source can be directly quoted or closely paraphrased from sources, even if cited correctly. Use the Turnitin Originality Report available in Taskstream as a guide for this measure of originality.

You must use the rubric to direct the creation of your submission because it provides detailed criteria that will be used to evaluate your work. Each requirement below may be evaluated by more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course.

A. Explain the general purpose of conducting a root cause analysis (RCA).

  1. Explain each of the six steps used to conduct an RCA, as defined by IHI.
  2. Apply the RCA process to the scenario to describe the causative and contributing factors that led to the sentinel event outcome.

B. Propose a process improvement plan that would decrease the likelihood of a reoccurrence of the scenario outcome.

  1. Discuss how each phase of Lewin�s change theory on the human side of change could be applied to the proposed improvement plan.

C. Explain the general purpose of the failure mode and effects analysis (FMEA) process.

  1. Describe the steps of the FMEA process as defined by IHI.
  2. Complete the attached FMEA table by appropriately applying the scales of severity, occurrence, and detection to the process improvement plan proposed in part B.

Note: You are not expected to carry out the full FMEA.

D. Explain how you would test the interventions from the process improvement plan from part B to improve care.

E. Explain how a professional nurse can competently demonstrate leadership in each of the following areas:

promoting quality care

improving patient outcomes

influencing quality improvement activities

  1. Discuss how the involvement of the professional nurse in the RCA and FMEA processes demonstrates leadership qualities.

F. Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized.

G. Demonstrate professional communication in the content and presentation of your submission.

Financial implications related to healthcare delivery, reimbursement, access, and national initiatives

Financial implications related to healthcare delivery, reimbursement, access, and national initiatives between the US & another country you select from this list: Great Britain, Japan, Germany, or Switzerland.
It is essential that nurses understand the issues related to healthcare financing, including local,
state, and national healthcare policies and initiatives that affect healthcare delivery. As a patient
advocate, the professional nurse is in a position to work with patients and families to access
available resources to meet their healthcare needs.
Requirements:
Your submission must be your original work. No more than a combined total of 30% of the
submission and no more than a 10% match to any one individual source can be directly quoted
or closely paraphrased from sources, even if cited correctly. Use the Turnitin Originality Report
available in Taskstream as a guide for this measure of originality.
You must use the rubric to direct the creation of your submission because it provides detailed
criteria that will be used to evaluate your work. Each requirement below may be evaluated by
more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions
of the course.
A. Compare the U.S. healthcare system with the healthcare system of Great Britain, Japan, Germany, or
Switzerland, by doing the following:

  1. Identify one country from the following list whose healthcare system you will compare to the U.S.
    healthcare system: Great Britain, Japan, Germany, or Switzerland.
  2. Compare access between the two healthcare systems for children, people who are unemployed,
    and people who are retired.
    a. Discuss coverage for medications in the two healthcare systems.
    b. Determine the requirements to get a referral to see a specialist in the two healthcare systems.
    c. Discuss coverage for preexisting conditions in the two healthcare systems.
  3. Explain two financial implications for patients with regard to the healthcare delivery differences
    between the two countries (i.e.; how are the patients financially impacted).
    B. Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased,
    or summarized.
    C. Demonstrate professional communication in the content and presentation of your submission.

Hungryhouse Digital Marketing

UK takeaway ordering platform Hungryhouse became a household name, but
back in 2007 the company was a little-known start-up pitching for investment
from the Dragons of popular BBC TV show, Dragons Den.
Having delivered a professional pitch, founders Shane Lake and Tony Charles
were offered 100,000 for 50% equity from Dragons Caan and Bannatyne
which the duo then accepted. However, after the show, the deal went awry
according to Hungryhouse’s blog four months after filming, post-show due
diligence ground to a halt after Caan became unsure whether the business
would take off.
Lake and Charles didn’t let this rejection set them back; raising 150,000 from
alternative business angels a few months later which would enable them to
increase their restaurant partners from 150 in 2007 to over 2,500 in September
2010.
In February 2013, the company was acquired by Berlin-based competitor
Delivery Hero for an undisclosed amount and then sold to JustEat in November
2017.
In 2018, after over a decade of successful trading, Hungryhouse.com

announced by an email to its customers that it was closing.

If Hungryhouse was to relaunch, and if you were appointed Digital Marketing
Manager for Hungryhouse.com your task would be to create a report on how
Hungryhouse can maintain market share amongst its competitors using digital
marketing strategies and tactics.
You are required to write a report that addresses the following 6 tasks:

  1. Discuss the differences between Traditional and Digital Marketing. Explain
    why it would be important for Hungryhouse to invest in digital marketing. LO 1
  2. Demonstrate and discuss how Hungryhouse could utilise website optimisation
    techniques to improve the performance of its website. LO 3
  3. Critically discuss how Hungryhouse could use Search Engine Optimisation
    (SEO), Social Media (SMM) and Content Marketing to attract, retain and
    engage with customers. LO3
    Your discussion should cover:
    o Key activities associated with implementing an SEO. SMM and Content
    Marketing Strategy.
    Note: For DMI applications, screenshots of the tools used for
    SEO, SMM and Content marketing should be included.
    o Critically discuss the KPIs and metrics that should be used to manage
    and monitor an SEO, SMM and content marketing strategy.
  4. Discuss how Pay-Per-Click advertising (PPC) and Online Display (& Video)
    advertising could have been used to increase brand awareness and website
    visibility amongst its competitors. LO 2, LO 3
    DMKT5008 SUMMER 2019 COURSEWORK BRIEF
    GSM LONDON Page 5 of 12
    Your discussion should cover:
    The steps that should be taken to design an effective PPC and Online
    Display (& video) advertising campaign.
    Note: For DMI applications, screenshots of the tools for PPC and
    Online display (and video) advertising should be included as
    figures.
    Identification of how Hungryhouse.com could target its key audience
    through these channels.
    Explanation of any budgetary implications or dependencies.
    An overview of the relevant laws and guidelines
  5. Outline how Hungryhouse.com could have incorporated Email Marketing into its
    digital marketing strategy to attract and retain customers. LO3 & LO4
  6. Discuss the ways by which Hungryhouse.com could have made use of analytics
    and management of digital marketing methods discussed within this report. LO5