Innovation and entrepreneurship in LOréal Company Identify the innovations and entrepreneurship in L’Oréal in chapter 5.
State and describe each and explain why it is an act of innovation or entrepreneurship
. How is/was the company goal driven? Discuss whether the
company’s vision was flexible, why or why not? Companies need to be market
driven and customer focused even when innovative an entrepreneurial.
Describe how the company was customer driven. Finally, look at the strategic concepts discussed in chapter 4. Tell us how L’Oréal is strategic.
Students may use up to 200 words for this post.
