Integrated Marketing Communication and Brand Strategy The goal of the case study is to evaluate the integrated marketing communication and brand plan of an organization’s marketing campaign.
Select an existing product or service from an organization and get me approval for the project.
Complete a Marketing Plan for your selected product/service.
Use the Marketing Plan Example as a guide.
There is an abundance of questions asked in the example. You do not have to answer all of them. Select the area/questions you believe are important to make your observations and recommendations.
The case study should be 8-10 pages in length (excluding title page, table of contents, appendices, and references). APA format.
