Social Media Audience on a National Scale Social media has fragmented the mass media audience, and now it is difficult to attract the kind of audiences that used to exist on a national scale.
Does this mean that broadcasting is no longer able to support the goals of the political project of nation- building? Or can the nation still make use of traditional broadcasters despite the popularity of social media as a means of distributing media content? If you’re a brand today, there’s a non-zero chance you’re on social media in some way, shape or form. But many brands have an active, thriving social media presence?
