Technology Advancements and Digital Advertising The teacher asked to read only three articles:
- “What makes good advertising? 12 timeless principles…” by Arpad Papp-Vary
- “Truth in Digital Advertising” by David Pogue
- “How Advertisers Persuade?” by Catherine Gourley
He said to answer the question “How might increasing technological advancements and the changing nature of entertainment, as explored by David Pogue, challenge, reinforce, or nullify the analysis of advertising techniques explained by Catherine Gourley and/or Arpad Papp-Vary? In other words, are their analyses still relevant in our changing world? The internet has drastically changed the advertising industry, and it continues to change as new technology and platforms are released.
