Answer the questions and make them in essay
Jazz is one of the world’s great musical forms. Evolving from a combination of blues, spirituals, and gospel music it has its origins in the Black experience of slavery and displacement. There is a good argument that it is the only truly uniquely American musical form. As the Jazz Reach website explains: “Jazz music has achieved great stature throughout the world as an indigenous American art form and truly unique musical amalgamation. At its best, jazz contains the ideal balance of individual
expression and collective cooperation and puts into aesthetic action, our highest democratic ideals and aspirations. Jazz also serves as a unifying force, bridging cultural, religious, ethnic and economic differences. It reflects the highest levels of human artistic expression and is inspired by the widely diverse experiences and peoples that comprise our collective cultural identity.” At the same time, as they also point out, jazz frequently struggles for the kind of mainstream media space and exposure given to more immediately obvious forms such as pop, r’n’b, rock, and country & western. However, because of its foundations in the deepest expression of the human experience and its profoundly collaborative nature it can “provide people of all ages with a more sophisticated understanding of ourselves and our national character. Because jazz uniquely translates the human experience into rhythm and tune, dialogue on the many facets of this musical tradition offers a particularly rich and versatile educational and cultural opportunity.”
In view of the comments and quotes above, please respond to the following questions:
1. Consider the venue for the performance of the Jazz Reach show. To what extent does the environment determine or influence the way we approach this kind of performance?
2. What criteria do you consider when trying to critically assess a performance like that of Jazz Reach? How appropriate is a theatre such as this one for an evening of jazz (as opposed to classical for instance)?
3. If we read a book, watch a film, or even look at a painting we might feel comfortable in trying to assess what it is about (ie. things such as themes or the values and beliefs being expressed). Is it possible to approach music – and specifically jazz – similarly?
4. What is “jazz”? How important is it for us to know something about the background or history of a particular type or genre of music for us to fully enjoy and/or understand it?
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The Value of Digital Media in Sports and Entertainment Please provide a One-page response to the following questions below. Also, provide at least two references for each question.
The Value of Digital Media in Sports and Entertainment
Please place each reference after each question.
1. What is the value of Digital Media in the Sports and Entertainment industry? What will be the effect of digital media on
the broadcast television industry in the next five years?
2. How do you see E-Commerce evolving over the next five years? Identify the trends in E-Commerce and Mobile Commerce today and
where you expect them to be in five years.
3. Identify the most profound impact that digital media has had on Society in the past three years.
4. What jobs will be in demand over the next three years associated with digital media?
Walt Disney Concert Hall from Los Angeles I want a concert on Walt Disney Concert Hall from Los Angeles Phil. Orch. and it was Scheherazade from Rimsky Korsakov.
Walt Disney Concert Hall from Los Angeles
https://www.laphil.com/tickets/scheherazade/2017-12-05
Essay Detail:
Concert Attendance Report
For this project, you need to plan ahead. You will need to attend a Symphony Orchestra Concert or Opera in order to complete it. As long as it is a symphony orchestra concert or opera any event is OK. Solo recitals, musicals, chamber music concerts, jazz concerts, or other non-orchestra concerts will not be acceptable. If you attend an opera you must find a way to be able to see the orchestra at some point in the performance so that you can make your hand-drawn seating diagram (they are usually in the "pit" – yes, that’s what it’s called)."
Walt Disney Concert Hall from Los Angeles Your Assignment Requirements
You are to write a 3-page term paper giving a review of the concert you attended. Your report should be in the essay form, 11-font, double-spaced. Please be sure to cover every piece on the program. Your review must include the following:
What kind of listener were you at the concert? Why?
What pieces were performed?
What was the style of each of the pieces performed?
What was the instrumentation of the orchestra?
Draw out the seating arrangement of the instruments in the orchestra.
Analyze each piece played in the concert with the following criteria from the course:
Unity and Variety
Structure of the Music
Purpose of the Music
Tempo
Volume
Rhythm
Melody
Harmony
Form
Historical Period
Did you enjoy the concert? Why or why not?
Please submit your report online, by clicking Submit. You must also submit a printed copy of your report, along with the concert program and your ticket
stub, and your drawing of the seating arrangement of the orchestra to my office on or before the due date to receive full credit. You may mail your Concert
Report materials to the campus address shown on the Important Information page for this website or come to the Music Office at the Madison Campus between
8:30 a.m. and 2 p.m. on week days to leave these materials in an envelope in my department mail box. The Madison Music Academy is located on Santa Monica
Blvd. between 10th and 11th Streets and there is plenty of free parking.
No late reports will be accepted. Evaluation of your work will depend on how complete, coherent, and valid your comments and arguments are.
Have fun!
Walt Disney Concert Hall from Los Angeles Important Hint
We highly recommend you type your answer using any word processor (PC Users: You can use WordPad or NotePad. Mac Users: You can use TextEdit.). Please make sure you save your work as you go along. When you are done, CUT and PASTE your answer into the empty box. That way, if for any reason you loose your internet connection in the middle of typing your answer, you won’t lose all the work you have done up to that point.
Online Travel Agency and Traditional Travel Agency
How Do Customers Choose Between Online Travel Agency and Traditional Travel Agency
Order Instructions:
You need to do a background research on your topic/ startup to start the project.
You must write 1000 to 1500 words excluding references and appendix.
Format:
use Times New Roman font,
size 12,
1.5 spacing /
use normal margins/
1. Abstract
– direct question to the search project
– and an answer = we found out that….
2. Introduction
– Summarise academic articles/books
3. Body
– Going into details (from everywhere (articles, books, twitter, facebook etc.))
4. Summary/Conclusions
– We need a Marketing Implementation ( How can Marketing benefit from…, My results can effect Marketing in which way..)
so can talk about the background of online travel agency, advantage, disadvantage, impact to travel world and the customer preference regard hotel, flight ticket, transport and why customers will choose online travel agency rather than traditional travel agency…etc
SAMPLE ANSWER
How Do Customers Choose Between Online Travel Agency And Traditional Travel Agency?
ABSTRACT
This search project aims at determining how customers choose between online and traditional travel agencies. It is established that consumer choice is determined various factors including the availability and ability to use technology, past experiences, product value, accessibility and incentives, as well as a comparison of the strengths and shortcomings of each type of agency. Online travelling agencies are preferred because of the convenience associated with them and the increased internet use witnessed across the globe. However, traditional travelling agencies remain relevant and are mostly used by people with no access to technology or technical know how required, those who prefer direct contact with customer service and those who are more concerned about the reliability of online agencies. This report establishes that the choice to use online traveling agencies is determined by the reliability of information and service and ease of website use. The information collected in this report would be particularly useful to businesses that want to target online users.
INTRODUCTION
E-commerce has grown tremendously with increased access to technology and internet connectivity, rendering online business a highly preferred transactional platform. Traditional travel agencies are gradually losing popularity, as customers’ preference shifts to online travel agencies; due to the convenience associated with online business. Online travel agencies are considered more convenient because customers can make their bookings from any location, and save time and money. This is unlike traditional travel agencies where one must be available physically to transact. However, it is notable that a considerable number of customers still prefer to use traditional travel agents as opposed to online ones due to various reasons including reliability, security and less complexity (Zhang et al, 2015; Cho & Agrusa, 2006). Research indicates that the decision to choose between an online and a traditional travel agency is influenced by various factors depending on the customer preferences. This paper is a discussion of how customers choose between online and traditional travel agencies.
BODY
A research by Henry Fund in 2016 showed that 53% of all travel in the richest economies is done online. These statistics indicate considerable growth in e-commerce across the world, a trend influenced by increased access to the internet (Patel, 2016). In China, Chinese Outbound Tourism Research Insitute (COTRI) established that online travel agencies are gaining popularity. In 2015, 20% of outbound travelers in China used online travel agencies to book for transport, a 7% increase from 2014 (Skift, 2016). However, it is notable that a considerable number of customers in China still prefer the traditional travel agencies. This is presented by the figure below.
A number of researchers have embarked on determining the factors influencing an individuals’ decision to choose either an online or traditional travel agency. A majority of these researches base their findings on the advantages and disadvantages of each type of agency. Online travel agencies have the advantage of convenience, such that customers can make bookings from the convenience of their homes, offices or anywhere as long as they have internet connection. The client on the other hand must go out of his way to access services in a traditional agency. Online traveling agencies offer time and cost savings to users. In essence, customers do not need to travel to a physical office and this saves them time. In addition, consumers can transact from their convenient location and thus do not have to incur travelling expenses to traditional agents (Pantelidis, 2014). In traditional agencies, customers incur more in terms of costs and time because they need to travel to the agency location. Queues at traditional agencies are also time consuming. Besides transacting anywhere, customers using online travel agencies can make bookings at any time, including non-official hours. Traditional travel agents limit their services to working hours, such that individuals cannot access services when they are closed (Pantelidis, 2014). In online business, customers have a wider choice of vendors. Internet offers customers a variety to choose from by providing various packages from competitors, such that they can benefit from cheaper and more competitive services. The customer has no choice but to take what the agency is offering, unlike in online agencies where the customer can compare different packages.
Traditional travel agencies have their own advantages which also illuminate the disadvantages of online travel agencies. Customers have direct contact with customer service, such that they receive any services required directly, including having their queries addressed immediately. This is unlike online agencies, where some sites do not offer direct customer service and the user may face challenges in case of any mishap when making a booking. Users of traditional agencies do not face technological challenges such as website downtimes, poor internet connectivity and power issues may affect access to services. Technical errors may also bring forth misleading information. Furthermore, there is no need for technical knowledge such as the ability to operate gadgets and surf the internet. This is because they can access services directly from customer service. It is also argued that information accuracy and reliability is higher in traditional agents because it is free from technical errors and can be verified physically. Bookings made physically are also more accurate.
The purchase decision making process is a complex undertaking and customers’ choice of a product is determined by a variety of factors. Below is a discussion of some of the factors influencing the decision to use online compared to traditional travel agencies.
Availability of infrastructure and ability to use
The most important aspect in considering online booking lies in the availability of technology and internet connectivity. This insinuates that an individual is more likely to use online booking if they have easy access to an internet device and more likely to use the traditional booking if they do not have internet access. As the world advances in terms of information technology, there is a rapid increase in the number of online users, which directly impacts online business. This is more so with the development if internet gadgets such as smartphones and tablets, which enable users to access online services from any location. Despite the availability of technology, the customer can only operate the online systems if they have the technical knowhow.
Product value
The value derived from a product or service plays an important role in influencing a customer’s purchasing decision. Scholl-Grissemann & Schnurr (2016) discuss how consumers booking intentions are affected by travel agency choices and establish that the increased utilitarian value derived from convenience is adequate to influence decision to purchase. In the case of OTAs, conducting the business online ensures that is convenient for the customer, given that they can make bookings at their own comfort. Customers also derive time value from faster service and cost savings in terms of time and money needed to visit a traditional travel agency.
Experience
According to Scholl-Grissemann & Schnurr (2016), the value of a product is only felt when it is used. Accordingly, the experience derived from the use of online and traditional travel agencies will influence whether a customer would utilize the service in future. Such experience would mostly emanate from the value derived from the service. Cho & Agrusa (2006) study user satisfaction in relation to online travel agencies note that customer satisfaction varies from traditional businesses because there is no opportunity for physical customer service to address customer needs. Accordingly, online travel agencies must appeal to customers through an attractive and easy to use website, adequate information and available and reliable services to ensure that online services are reliable. Scholl-Grissemann & Schnurr (2016) note that the consumer’s web experience may influence their choice of online booking in future.
Accessibility
Customers make decisions based on convenience, which implies that a customer is more likely to utilize what is easily available or convenient to them. A person who lives far from a traditional travel agency is likely to seek an online alternative because it would be more convenient. On the other hand, a person who does not have access to the internet or is not familiar with the online process or who has easy access to a traditional agency will most likely utilize it.
Incentives
Incentives to a great extent influence the customer’s choice between OTAs and traditional agencies. Guo, et al (2013) note that OTAs offer cash back incentives to travelers who book through their website, thus attracting new customers and retaining existing ones. This may be in the form of reduced room rates, which encourage customers to use online agencies. Zhang (2015) also note that incentives have led to increased growth in internet bookings, due to the low cost packages including accommodation, airline costs and car rentals, which customers can benefit from when they book online.
SUMMARY AND CONCLUSIONS
The discussion above establishes that a customer’s choice between an online and traditional travel agency is based on a variety of factors, which can be explained by the features of each business platform. Based on the advantages and disadvantages of each, it can be established that the increased availability of internet and the convenience of online business have led to increased use of online traveling agencies. On the other hand, lower affinity to technology and the desire for reliability has played a great role in maintaining the market share of traditional travel agencies. This report has implications on marketing in that it provides the determining factors of customer decisions when it comes to online and traditional travel agencies. Companies that desire to excel in online travel agency can rely on this report to determine how best to increase customer satisfaction and promote online sales.
References
Cho, YC & Agrusa, J 2006, Assessing Use Acceptance and Satisfaction toward Online Travel Agencies, Information Technology & Tourism, 179–195.
Guo, X, Zheng, X, Ling, L, & Yang, C 2014, Online coopetition between hotels and online travel agencies: From the perspective of cash back after stay, Tourism Management Perspectives, 12, 104-112.
Pantelidis, LS 2014, The Routledge Handbook of Hospitality Management Routledge, London, Routledge.
Scholl-Grissemann & Schnurr 2016, Room with a view: how hedonic and utilitarian choice options of online travel agencies affect consumers’ booking intentions, International Journal of Culture, Tourism and Hospitality Research, 10 (4), 361 – 376
Toh, RS, DeKay, CF & Raven, P 2011, Travel Planning: Searching for and Booking Hotels on the Internet, Cornell Hospitality Quarterly 52(4) 388–398.
Zhang, M et al 2015, Online Travel Agent Service and Customer Satisfaction Based on Correlation Analysis:A Marketing Perspective in China, Journal of Marketing and Consumer Research, 11, 99-107
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Streaming Services, Spotify
• Report style 1,500 – 2,000 words please do 1650 words please
• Use accurate and frequent Harvard style in text referencing, double line spacing
• Deep research will be evidenced by a substantive bibliography (2-3 pages)
• Use of relevant marketing literature, industry sources and original and customized illustrations are expected
Expectation
• Deep research using academic, media and company sources is expected
• You should be demonstrating a strong understanding of marketing learnt during this terms lectures, seminars and beyond class personal consolidation and wider reading
• This is hard & requires time
Your Task
• From the industry you selected for the first assignment, identify a real company, product or brand of your choosing
• Ideally your choice will be in trouble or experiencing a period of change
• Develop a marketing plan
• Wide use of relevant theory and company examples is required
Report format paper
• Cover student ID only (not name);
• An accurate word count
• A short introduction/executive summary
• Unusually, a conclusion is NOT required
Have I picked a good company ?
• Dealing with ambiguity is a skill that can develop with experience (good and bad !)
• There are no good/better/best options
• You should pick a company/product/brand that is researchable in English
• Choosing an interesting option will help fuel efforts and boost your motivation to work hard
Analysis (CRUCIAL)
• Review guidance on analysis
• Use expert opinion and data as evidence
• Include some evaluation of different stakeholder perspectives
• Academic writing style
Summarise Industry Analysis
• You MUST not borrow/copy industry analysis from the first assignment. It would be duplication or plagiarism.
• You should instead develop an augmented, original summary industry analysis. This should be presented in a graphical/visual format.
Show knowledge of a range of marketing plan formats
• A key task is identifying and synthesizing an integrated marketing plan framework. Please do not ask for headings, you need to establish these.
Company not industry
• This assignment invites consideration of ONE company. How does this business compare with the industry you now have a solid understanding of ?
• Is the business model canvass useful here ? What other analytical frameworks might you use ?
Main body
In researching a relevant structure for the marketing plan you will discover there is no single model.
Through research of the variations that exist and consideration of the challenge you have been set you will be able to identify a suitable framework for your paper.
Use graphical analysis
• Identify your source (don’t just cut and paste a range of graphs, create your own blending relevant data/ideas)
• Include in text references
• Please use the word count effectively.
• Quality, not quantity
3 key assignment challenges
1. Show that you can research what a marketing plan is
2. Demonstrate your marketing learning (lectures and wider reading)
3. Undertake ANALYSIS
What would a company representative say about your analysis ?
I want to HIRE this person…..
Or alternatively
Superficial, weak, insubstantial, does not get under the surface
Do not be afraid to utilise learnings from other modules e.g. HR, finance, international business….
Measurement and evaluation
• Those who attend ALL the lectures noted several key elements, whilst others missed them entirely. Big mistake. 100% lecture attendance.
• ROI, other metrics – justify budget, employment & achievement of corporate objectives ? SMART ?
• This assignment represents 70% of the module grade, relying on your own personal effort.
• Deep and wide research is expected and this will be evident from the content.
• It is possible to populate headings with superficial content quite easily, however it is very easy for the marking team to identify poorly considered submissions.
You can write a marketing plan in an hour, a day, a week or a month.
Please adopt the weeks to month approach. It really shows.
Of course, it is not about luck….
• Work Hard & learn lots
• Produce your BEST work
• No Regrets,
– leave no stone unturned
Assignment 2 Marking Guidelines
Assignment 2 Individual company marketing plan content expectation
% Weighting
Concise executive summary of key content and the plans anticipated impact on the business.
10
A coherent marketing plan framework is identified explicitly from engagement with a range of authoritative sources.
10
Using a light touch, demonstrate further original development by way of highly visual summary representations of augmented industry analysis from assignment 1. DO NOT DUPLICATE any elements of assignment 1 here.
10
Evidence of effective utilisation of marketing learning from lectures and crucially beyond class wider reading to offer analytical insights and credible proposals for the various elements expected in a marketing plan. Assumptions are clearly stated.
30
Careful consideration is given to measurement, control and evaluation metrics, utilising SMART objectives.
10
Competent use of a range of academic sources, particularly text books and academic journals such as Emerald, Business source complete, Scopus, Nexis UK ABI Inform and Science Direct. http://libguides.rhul.ac.uk/content.php?pid=491134&sid=4031078
10
Frequent, accurate Harvard in text referencing (every idea) with 3+ pages of double spaced bibliographic references.
10
Penalties
Word count falls outside the permitted range Minus 10 points
Poor grammatical and spelling accuracy Minus 10 points
SAMPLE ANSWER
Executive Summary
Spotify is a music streaming service that provides numerous songs in different genres to the users (Alasaad, Gopalakrishnan & Leung 2015). The streamlining service allows users to listen to favorite artists, songs, albums while discovering new releases. With mobile tools, users can listen to not only artists but also playlists on a shuffle mode; however, they are not in a position to play songs offline or even on-demand. In addition, users are restricted to a given songs skips and music is disrupted by an advert after three songs. For computer or tablet users, they can easily choose songs on-demand, but they should listen to the ads (Anton, Munoz & Koshutanski 2015). Spotify generates revenue from two tiers including premium subscription and adverts. Promoters pay Spotify for exposing their ads to users on the free tier and fund royalties the firm pay artists. The premium tier costs about USD 9.99 per month, offering users unlimited music on all devices (Polat & Akgün 2015). Again, users can momentarily download music and play them without being shown ads. Spotify is purposing to increase its income in the music sector that has significantly reduced following piracy as well as YouTube streaming services. Spotify can enhance artists profits by paying them from premium subscription and adverts. Again, Spotify aims at minimising piracy eliminating piracy by moving users that listen to free and unlawful music to Spotify’s legal and free music when it comes to increasing profit, Spotify seeks to switch users to free tier where they will pay premium subscription, however, the firm is still searching for any effective strategy to achieve this (Tian 2014).
Situation Analysis
The situation analysis involves market analysis- segmentation and customer details; SWOT analysis; and competitive analysis.
SWOT Analysis
Strengths
Spotify provides more than thirty million songs as well as1.5 billion playlists. Moreover, the search and select feature allow playing any song on the personal computer of the tablet. The service is also popularly known for social features to compile and share playlists on social media platforms. The service protects artists’ revenue by eliminating piracy. The use of ads after every 3 songs attracts promoters (Holliman & Rowley
Weaknesses
Spotify service has limited offline streaming services. Again, it has limited song availability due to label, artists to have music on the company’s site. The intricate that involve getting a complete album and the inadequate promotion of the benefits of premium subscription are the company’s worst undoing.
Opportunities
Spotify has ensured that it meets its user’s needs due to organized music and sharing. Moreover, it offers discounts on the premium tier to increase popularity among the young generation. It has also partnered with concern promoters to market Spotify. iTunes provides more than 43 million songs, complete albums, offline streaming services significantly affect Spotify’s revenue (Bradshaw 2010).
Threats
The company’s worst threat stems from unlawful music downloads affect its sales. For instance, Pandora’s free and USD4.99/ per month advert fee also affects Spotify’s revenue. In the end, the increased availability of artists and music is unpopular genres
Competitive Analysis
The music sector is facing changes from owning songs to purchased downloads at low-cost streaming. In 2013, the physical music sales reduced by about 13%, while digital music sales volume declined by 6%, however, the use of streaming music rose by 32% (Mitchell, Madill & Chreim 2015). Additionally, rising number of the premium subscriptions from online streaming websites like Spotify, Pandora, and Sound have brought about spirited competition. Currently, streaming services have more than 28 million users’ premium subscribers and million free users (Dörr et al. 2013). Spotify’s main business rivals include Pandora, SoundCoud and iTunes radio as demonstrated in the table below.
Available songs
Subscription fee per month
Users
Spotify
More than 30 million
9.99
15 million per 60 million subscribers
Pandora
1 million
4.99
3 million per 250 million subscribers
SoundCloud
Millions
6
175 million
iTunes
43 million
1,29, 0.99 or 0.69/song
500 million
Market Analysis
Customer Analysis:
Since streaming services are popular, users’ needs are increasing too and sensitive to not only pricing but also functionalities (Pham 2012). Users prefer complete albums and a variety of songs based on their preferences, suitable for their mood and connected to their favorite artists. The majority of music streaming services offer songs in accordance with songs, favorite artists, and preferences (Peoples 2012). Irrespective, majority of users are not contented with song selection procedure used by streaming services. Users do not prefer listening to songs and get impatient especially when they are unable to skip songs as a result of adverts and limited skipping time. Moreover, users are migrating from streaming radio to selective songs on Spotify. Users also prefer to not just play songs but also search and compile into their playlists rather than streaming (Kiryanov, Lyakhov & Khorov 2014). Again, users prefer simple organization of music selections in their music libraries. Additionally, users want easy-to-use systems to share as well as create playlists for each occasion. Basically, users prefer to connect with their favorite artists to discover the latest music directly. That is, users prefer to make music streaming an emotional aspect of supporting or connecting with artists.
Market Segmentation:
The target market for Spotify includes people who own or stream music, playlists or music. In addition, its target consumers are people of all age groups, income and demographic. Owing to the fact that most of the streaming is done on personal computers, laptops, and tablets, a significant percentage of Spotify customers spend much time online. These users listen to roughly 146 minutes per day (Constantinescu 2014). Due to the popular use of tablets, Spotify can segment its markets based on the demographic patterns- students aged between 15 to 23 and older employed business experts. Currently, Spotify offers a discount to college students on premium subscription services, however giving high school learners a discount can significantly enhance premium subscribers in this market segment (Meiseberg 2014). Since college and high school learners are sensitive to price, hence providing discounted subscription services is effective in targeting them. Giving discounts to high school learners would make them feel that Spotify is offering them a good deal. High school and college learners spent roughly seven and a half hours per day online. Therefore, this segment presents Spotify a large market. Spotify can target business professionals who use laptops for the better part of the day. Since business professionals are value based, Spotify could promote the benefits of a premium subscription to them. This way Spotify can increase the number of premium subscribers as they can afford the USD 9.99 (Kiryanov, Lyakhov & Khorov 2014). The two segments can be measured by tracking discount offers. In other words, Spotify can use zip code details collected during registration on Spotify, and a number of registered users, age and the number of discounts utilized.
Market strategy
The market strategy comprises of the mission, marketing objectives, target strategy and product positioning.
Target strategy
Spotify must concentrate on a multi-segment strategy while focusing on two major customers; high school learners and business professional (Osterwalder 2010). Therefore, this requires that Spotify modifies its marketing mix because these groups have unique psychological and functional requirements high school learners and middle-aged business professionals are associated with active preference for music and spend much time daily online (Li & Lee 2015). These two groups have a potential to considerably increase premium paid if suitable strategies are adopted.
Product Positioning
High School Student
Youths want to experience trends as well as popular. In high school students are trying to look for identity. Some are trendsetters while others are followers. In that case, Spotify should concentrate on attracting trendsetters convince them to choose its streaming services and followers will follow suit. Moreover, high school students are continuously looking from platforms to express themselves. Some of these platforms include Pinterest, Facebook, twitter, Instagram, Snapchat among others (Simba & Ndlovu 2015). Therefore, Spotify focus on high school learners’ desire, that is, an up-and-coming, “cool” music and trendy than what it rivals does. Basically, the positioning statement for this segment can be something like “Spotify provides fun and social approach of musical expression”. This gives students the ability to create playlists based on genre or mood and shares with others. The important message to pass across is that Spotify is suitable music streaming service for learners since it is trendy, fun and allowing them to express themselves (Weijters, Goedertier & Verstreken 2014). Spotify can also advertise on sites that promote concerns where students visit to buy tickets.
Business professionals
This market segment is always busy throughout the day. They are goal oriented and when buying products they look for value. For this segment, Spotify aims at having a user-friendly and convenient awareness. Unlike, its rivals, Spotify should offer suitable services. For this segment, the positioning statement can be like “Spotify is convenient and best streaming services allowing them to access and listen to their favorite music and its value the cost” (Simba & Ndlovu 2015). Since business professionals are analytical, their decisions are informed by benefits of the product, efficiency and convenient. Spotify creates playlists with respect to users’ preference; it is convenient for business professionals since who do not want to scroll through different genres searching for their favorites. This move would greatly convince business professionals about its music streaming services.
Marketing Objectives
The company’s major objective is to enhance the number of high school learners’ premium subscribers by giving them discounts. This is the first move Spotify can use to increase high school students on a premium tier. At the moment it provides a discount of 50% to college students on their $9.99 /per month making it $4.99 (Ko & Lau 2015). Spotify can significantly increase the number of premium subscribers by offering discounts to high school learners. Establishing a trendy presence in music sector; Spotify can market its music streaming services by partnering with concert organizers (Tanggaard, Nielsen & Jørgensen 2015). During these events, Spotify can print its logo on wristbands that organizers give to individuals attending concerts. Such efforts can considerably promote Spotify’s premium services and playlists of artists performing in those concerts (Kovachev, Cao & Klamma 2014). Individuals who attend concerts are fanatical music explorers and listeners. Additionally, they like sharing music. Spotify’s premium service has features for sharing music on social networks. Such features should be emphasized to these individuals because they are likely to register for premium service.
References
Alasaad, A., Gopalakrishnan, S., Leung, V.C. & M. 2015, “A hybrid approach for cost- effective media streaming based on prediction of demand in community networks”, Telecommunication Systems, vol. 59, no. 3, pp. 329-343.
Osterwalder, A. 2010. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. 1 Edition. Wiley.
Antón, P., Maña, A., Muñoz, A. & Koshutanski, H. 2015, “An immersive view approach by secure interactive multimedia proof-of-concept implementation”, Multimedia Tools and Applications, vol. 74, no. 19, pp. 8401-8420.
Bradshaw, Tim, 2010. “Spotify Hits 3m Subscribers to Improve Conversion Rate.” Tech Blog. The Financial Times, 26 Jan.
Constantinescu, E.M. 2014, “STRATEGIC MARKETING DEVELOPMENTS IN INFORMATIONAL SOCIETY”, Knowledge Horizons. Economics, vol. 6, no. 4, pp. 90-95.
Dörr, J., Wagner, T., Benlian, A. & Hess, T. 2013, “Music as a Service as an Alternative to Music Piracy?” Business & Information Systems Engineering, vol. 5, no. 6, pp. 383- 396.
Holliman, G. & Rowley, J. 2014, “Business to business digital content marketing: marketers’ perceptions of best practice”, Journal of Research in Interactive Marketing, vol. 8, no. 4, pp. 269-293.
Kiryanov, A.G., Lyakhov, A.I. & Khorov, E.M. 2014, “Modeling of real-time multimedia streaming with deterministic access”, Journal of Communications Technology & Electronics, vol. 59, no. 12, pp. 1501-1511.
Ko, T.H. & Lau, H.Y.K. 2015, “A Brand Premium Pricing Model for Digital Music Market”, International Journal of Trade, Economics and Finance, vol. 6, no. 2, pp. 117-124.
Kovachev, D., Cao, Y. & Klamma, R. 2014, “Building mobile multimedia services: a hybrid cloud computing approach”, Multimedia Tools and Applications, vol. 70, no. 2, pp.977-1005.
Li, M., & Lee, C. 2015. A cost-effective and real-time QoE evaluation method for multimedia streaming services. Telecommunication Systems, 59(3), 317-327. doi: http://dx.doi.org/10.1007/s11235-014-9938-8
MEISEBERG, B., 2014. Trust the artist versus trust the tale: performance implications of talent and self-marketing in folk music. Journal of Cultural Economics, 38(1), pp. 9- 42.
Mitchell, A., Madill, J. & Chreim, S. 2015, “Marketing and social enterprises: implications for social marketing”, Journal of Social Marketing, vol. 5, no. 4, pp. 285-306.
Peoples, Glenn. 2012 “How Spotify and Radio Are Desocializing Music Streaming.” How Spotify and Radio Are De-Socializing Music Streaming. Billboard Biz, 5 Sept.
Pham, Alex. 2012, “Spotify Subscribers Grew 33% in Last Year.” Los Angeles Times. Los Angeles Times, 01 Aug.
Polat, V. & Akgün, A.,E. 2015, “A Conceptual Framework for Marketing Strategies in Web 3.0 Age: Adaptive Marketing Capabilities”, Journal of Business Studies Quarterly, vol. 7, no. 1, pp. 1-12.
Simba, A. & Ndlovu, T. 2015, “The entrepreneurial marketing management and commercialization arrangements of born-global bio-enterprises: the case of UK companies”, Journal of Small Business and Entrepreneurship, vol. 27, no. 2, pp. 143- 170.
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Paper do not have other chance to toModificat,so carefully modify it. the last paper there are many grammatical errors , the paper need takes more your own
views and ideas.
Write a one-page paper that describes what happens on the screen from a segment of a film (Yellow Earth or Red Sorghum or To Live).
What you will do in the paper is similar to “plot summary,” which is what I call “primary reading” in class, the first step in film reading, yet you are not
summarizing the entire film. The one-page limit is to guide you to aim “small”—as small as one scene or one shot. You are to tell me what you see, and then
translate the visual action and imagery to words, sort of like returning the film into its script. You should not be too concerned with “objectivity” of your
seeing because differences in perspectives are part of the film-watching experience. Instead, you should focus on discovering the visual and translating it
into words. The choice of the segment will no doubt affect the quality of your description. Choose one that is visually rich and stimulating and that can
accommodate both your eyes and your pen.
Make the title of your paper “Scene Description: (your chose film title).” Start with a couple of sentences that tell me where the selected segment is
located in the film. Double-space with standard margins
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Development of new educational toys for 6-10 year olds
Development of new educational toys for 6-10 year olds
Order Instructions:
Course Project Part 1—Due Week 2
For Part 1 of the Course Project, assume you have been appointed project manager of a new project for your organization. Your first assignment is to create a scope statement and WBS for this project.
For this part of the Course Project, you select a project of your choosing. This selected project will be used in Project Part 1 and Project Part 2. I suggest you verify with your instructor the suitability of your selected project by the end of Week 1.
Select a project of personal interest. For example, select a project where you can identify realistic cost and scheduling concerns. Opening a small retail storefront or a franchise is one example. When selecting your project, keep in mind the goal of CP-1 is to create a scope statement and WBS. In Project Part 2, you will need to create a budget and schedule for this project. Choose something relatively straightforward. For example, simple start-ups, such as pizza or fast-food franchises, work well because information is readily available. It is preferred that you do NOT pick remodeling a house, but building a house or flipping a house is acceptable.
The CP-1 Project Proposal will be structured with the following sections.
• Cover page including assignment, project title, course, and student contact information
• Executive summary that summarizes the content from the entire document with quantifiable highlights, such as overall cost, duration, and so on
• Project scope statement describing the project
• Resource loaded WBS and schedule with proper grouping, indenting, and coding for approximately 25 to 40 line items
Submission Requirements
• The scope statement should be written following guidelines for writing a scope as found in the PMBOK® Guide in Chapter 5.
• The WBS should be created in MS Projects following standard indent and outdent practices used in WBS creation.
• The assignment should be submitted as two files: one MS Word file for the scope statement and one MS Project file containing the project WBS.
SAMPLE ANSWER
Project Part 1: Development of new educational toys for 6-10 year olds
Executive Summary
The selected project is about new product development for a toy manufacturer. The management of this organization wants to produce new toys – educational toys – for six to ten-year-old children. The company is introducing new products in order to increase its sales and revenue by 12% in the next 2 years; to sale its toy products to a totally new market segment which it has never sold to before, that is, kids aged 6-10, in the next 1 year; and to increase its share of the toy market by 5% over the next 2 years. As such, the outcome or deliverable of this project is educational toys for 6-10-year-old children. With regard to the budget, the company has set aside $33,146.99 toward the completion of this project. The management of this toy manufacturer expects the project to be complete within a period of 1 year from September 2015; hence the duration is 12 months.
Project Scope Statement
The project scope statement is a vital facet of any project. It is utilized as a written confirmation of the outcome the project would produce as well as the assumptions and constraints under which the project manager would work. Prior to the beginning of the project work, it is important that both the project team members and the organization – people who requested the project – agree to all the terms that are spelt out in the Scope Statement (Spalek, 2014). In this project, the following information is included in the Scope Statement:
Project scope description: this is basically a short description or summary of the project (Mesquida & Mas, 2014). This project would be carried out for a business organization that is engaged in the manufacturing and retailing of toys. At the moment, the organization has a range of toys for kids aged 3-5 years as well as for kids 12-15 years. This means that the company does not cater for the 6-11 year-old market segment. Of late, the company’s senior management has become more and more interested in making toy products for children aged 6-10 years. Therefore, this project entails the development of new educational toy products for the company and the target market for this product comprises children aged six to ten years. It is worth mentioning that the company is developing this new toy with the main objective of increasing its revenue by 12%.
Deliverables: these are basically the services, products, and/or outcomes that would be produced by the project (Mesquida & Mas, 2014). Given that this project entails developing new toy products for kids aged 6 through 10, the results that would be produced by this project are educational toys. The specific toys include toys which bring out the story teller in children such as storytelling toys, felt boards, and puppet theatres; toys that a child can dismantle and put back together such as puzzles and mazes; toys which require symbol use for instance, board games; and toys which promote team sports for instance, backyard water toys or badminton racquets and nets. Other educational toys relevant to 6-10 year olds would also be produced.
Project exclusion: these are the statements with regard to what the project would not produce or accomplish (Zwikael, 2010). In this project, what would not be produced are as follows: toys that are for younger kids aged less than 6 years, toys for older kids aged above 10 years, toys made using poor quality materials, and toys that are not educational. Constraints: these are listings of project limitations and are generally classified by resources, time frames, results, and technical or physical constraints. They are the restrictions limiting what could be achieved, when and how it could be achieved, and how much it could cost to attain it (Rajabi, 2012). For this project, one constraint is restricted budget since the $33,146.99 set aside for the project may not be sufficient enough. Another constraint is limited time frame. This project is to be completed with 1 year. However, this timeframe may not be adequate enough to carry out all the tasks of the project effectively and satisfactorily.
Assumptions: this is a listing of thoughts which are believed as being true but they have to be confirmed. They are statements regarding the way in which vague information would be addressed as the project is visualized, planned, and carried out (Mesquida & Mas, 2014). For this project, the assumptions include the following: the toy products made would be for both girls and boys in the 6-10 year-old age group; the new toys would be reasonably priced as price would not be too high or too low; and the toys should be manufactured within one facility. Project acceptance criteria: these are the conditions which have to be satisfied before the deliverables of the project are accepted (Reich & Yong, 2012). For this project, these conditions include: toys for kids aged 6 through 10; toys made using high-quality materials; toys that can be used for educational purposes, that is, educational toys; and toys that meet the relevant government laws, regulations, and standards.
Work Breakdown Structure (WBS)
Figure 1: Work Breakdown Structure for the new toy
As shown in Figure 1 above, every level of the Work Breakdown Structure is a level of detail that is created through decomposition, which enables work to be broken down into smaller components that are more manageable.
Schedule of the project
Gantt chart: Project will take place from September 2015 until September 2016
Task No.
Description of Task
Sept 2015
Oct 2015
Nov 2015
Dec 2015
Jan 2016
Feb 2016
Mar 2016
Apr 2016
May 2016
Jun 2016
Jul 2016
Aug 2016
Sep 2016
1.1.1
Surveys
1.1.2
Focus Groups
1.1.3
Analysis of Market Research
1.1.4
Findings of Market Research
1.2.1
Toy design
1.2.1.1
Research evaluation
1.2.1.2
Design Document
1.2.2
Concept Prototypes
1.2.3
Design selection
1.3.1
Bill of materials
1.3.2
Initial models
1.3.3
Model testing
1.3.4
Production development sign-off
1.4.1
Production design
1.4.2
Production testing
1.4.3
Production Quality Assurance design
1.4.4
Production development sign-off
1.5.1
Marketing strategy
1.5.2
Marketing plan
1.5.3
Marketing activities
1.5.3.1
Commercials
1.5.3.2
Advertising
1.5.3.3
Brochures
1.5.3.4
Public relations
References
Mesquida, A., & Mas, A. (2014). A project management improvement program according to ISO/IEC 29110 and PMBOK®. Journal Of Software: Evolution & Process, 26(9), 846-854. doi:10.1002/smr.1665
Reich, B. H., & Yong, W. (2012). Searching for knowledge in the pmbok guide. Project Management Journal, 37(2), 11-26.
Spalek, S. (2014). Finding a New Way to Increase Project Management Efficiency in Terms of Time Reduction. Engineering Economics, 25(5), 538-548. doi:10.5755/j01.ee.25.5.8419
Zwikael, O. (2010). The relative importance of the PMBOK® Guide’s nine Knowledge Areas during project planning. Project Management Journal, 40(4), 94-103.
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An Introduction to Theories of Popular Culture by Dominic Strinati
American veda by Phillip Goldberg
Darsan by Diana L. Eck
Hindu Primary Sources by Carl Olson
1) The title should be the question: How does television (The Simpsons “The Two Mrs. Nahasapeemapetilons” and The Office “Diwali”) affect the portrayal of Hinduism in western country (USA)?
2) The first paragraph should set up the question, list the major points of the paper, and state the thesis
(which is a one-sentence answer to your question).
3) Each paragraph should follow from the previous one, include a topic sentence, and unfold according
to the stated framework. Prove the thesis with evidence, emphasizing citations from the readings in the appropriate section of the course but also including references from class notes, etc.
4) End with a conclusion that summarizes the argument, restates the thesis, and reflects on the wider implications of your argument. The reflective portion of the conclusion should draw on Eck and
Goldberg to articulate how your analysis sheds light on the significance of enduring ultimate questions,
the ways in which those questions are historically and culturally conditioned, and the extent to which
Hinduism has become a part of American culture.
Method of Analysis
1) Survey: Map the Context, Medium, and Perspective(s) The context: Background on the cultural expression, religious beliefs of the artists, etc. The medium: Information on the form of cultural expression and how the medium shapes that expression The perspectives: Different perspectives that shape and complicate the expression (various audiences,
producers, cameras, directors, writers, actors, etc.)
2) Excavate: Uncover the Cultural Materials and Artifacts
Identify all the cultural ?materials? and ?artifacts? that communicate meanings and values (dialogue, lyrics, props, costumes, lighting, instruments, etc.)
3) Analyze: Understand the Meanings/Values Being Communicated
Theology: How does the cultural expression interpret/reinterpret religious communities/beliefs/practices?
Does the expression reflect an accurate or responsible theology? And to what end? How might theologians understand what meanings and values are being communicated? What would they say about what is really going on? Theory: How might cultural theorists understand what meanings and values are being communicated?
What would they say about what is really going on? -at least 2 theories from Strinati
In order to write this essay you will need three books and you can only use these books as source. In addition to that, there are 2 television episodes that
you can use to analyze which are The Simpsons “The Two Mrs. Nahasapeemapetilons” episode and The Office “Diwali” episode. Please compare
and contrast these two episodes in regards to how Hinduism is portrayed in pop culture in USA.
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Select a significant performer e.g Bob Marley, songwriter, band or producer. Analyze several of the artists’ works to explain their significance and then discuss the artists’ relationship with the American culture. What cultural and/or commercial factors shaped the popularity of the artist? What was the cultural or commercial impact of the artist?
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Your formal essay should address the following questions:
1) Who performed? Were the musicians professional or amateur? List the instrumentation and
identify the type of ensemble.
2) What music was performed? Be specific. List the names of pieces, lyrical content (if any),
facts about the pieces such as dates, composer information, historical details, etc…
3) What did you observe about the music? Did it evoke a particular mood? Did that mood evolve or remain the same throughout? What was notable or unusual about the music? Can you identify any concepts in the music that we have discussed in class (such as the meter, accents, pitch range, octaves, timbre, etc…)?
4) What was your opinion of the performance? Did you enjoy it, were you confounded by it,
was it not your “cup of tea?” Be sure to explain your opinions in depth.
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