Price Factor as Variable between Customer and Loyalty Research Topic
Investigation of the extent to which price can be an important factor in perspective of the relationship between customer satisfaction and loyalty
Overall Aim
The aim of the research is to explore the conversional concept of customer satisfaction and loyalty at Ted Baker and establish whether it is applicable or not.
Objectives
In order to achieve the stated aim, the study will first achieve the following objectives:
a) To investigate customers’ response to the price range of the products in Ted Baker
b) To critically explore the relationship between customer loyalty and customer satisfaction on price of the products Price Factor as Variable between Customer and Loyalty
c) To identify whether customer satisfaction and loyalty can be determined by price
d) To evaluate whether Ted Baker has well maintained and managed the price for their customers
Price Factor as Variable between Customer and Loyalty Hypotheses
The hypotheses for the study claims that price determines whether customers will return irrespective of whether they are the loyal or satisfied customers.
In result, if most respondents are sensitive to price at Ted Baker. Price Factor as Variable between Customer and Loyalty Then, it is arguable that the conventional concept of customer loyalty should be reviewed.
4. Findings of secondary research – 400 words
Discuss the findings of your secondary research: you are expected to analyse financial and market data collected from various databases by using appropriate techniques and tools and to present the findings effectively by using tables and charts.
Stage 2 – Secondary research
?7. You will conduct secondary research on the chosen company and the sector/market in which it operates. You are expected to use resources and databases available via the UAL e-library. Price Factor as Variable between Customer and Loyalty These include: Euromonitor, Datamonitor/Verdict, Mintel, Fame, Kantar etc.
8. You are expected to analyse various financial and market data by using the appropriate techniques and tools and to present the findings effectively when writing this report.
Headings
4. Findings of Secondary Research
– Overview of the Market
– Ted Baker Financial Analysis Price Factor as Variable between Customer and Loyalty
What are Human Services and Attitudes towards Clients
1) “What are human services?”:
This paper should demonstrate you ability to integrate information from the semester so far into a basic definition of human services. You don’t need to include EVERYTHING from the semester however, I am assessing if students are able to identify major concepts that add to the definition.
2) Discuss attitudes towards clients of Human Services:
How has society viewed individuals with human services needs in the past? How are views towards clients of human services shaped by individuals and society?
What is your personal view of individuals with human services needs? What information or experiences inform your view?
Students may use course information for these paper but must also use at least
(3) additional reliable sources of information, including empirical research or evaluation reports This paper should be 5-7 pages. What are Human Services and Attitudes towards Clients Points will be deducted from
papers exceeding page limit. and you must research for tha book (Woodside, M., & McClam, T. (2011).An introduction to human services (7th
edition).Pacific Grove, CA: Thompson Learning What are human services?”:
What are Human Services and Attitudes towards Clients Paper Instructions
These reading materials contain the information that you need to complete your assignment
1.“What Exactly Is A Business Plan”(http://www.inc.com/articles/201105/what-exactly-is-a-business-plan.html) – This short article gives a brief description of business plans and focuses primarily on the purpose, or “reason for being“, of a business plan. Look for the phrase “process of planning a business” in the article; what does this mean?
2.”Writing A Business Plan”(http://www.youtube.com/watch?v=LcuiS294bZo) – This YouTube video, by Sweet Leaf Ice Tea CEO Clayton Christopher, gives a brief description of how to write two kinds of business plans, (1) for running an existing business, and (2) for seeking investors for a new business venture. As you watch this video, note the differences in the two types of business plans.
3.”A Standard Business Plan Outline”(http://articles.bplans.com/writing-a-business-plan/a-standard-business-plan-outline/29) – This bplan.com article walks through a basic business plan outline, describing each section and its purpose. The article provides a simple outline, and a much more detailed one. Why do you think there is so much variation between the two?
DELIVERABLE
The deliverable for this homework assignment is a Word Document Mini Business Plan that you and your team mates will create for a new business concept.
You will select your own team of 5 students to complete this assignment
THE SITUATION: You and your team mates are recent summa cum laude Business Major graduates from TopTenBusiness University. Process of Planning a Business Outline You have come up with a KILLER business concept and are eager to get it going. Despite the skeptical market for starting new businesses, you are confident if you have a good business plan, you will be able to secure the funding that you need to get your idea off the ground!!!
THE CONCEPT – You may choose one of the following three concepts as your topic to use for the Final Project or you may supply your own concept. If you supply your own, please make sure that describe the concept fully in the business plan. If you use one of the following three, please reference the appropriate concept:
CONCEPT 1: It IS Easy Being Green …
Recognizing the increasing importance that social responsibility is playing in the business world, you and your team mates would like to make and distribute a new line of organic ethical clothing for men, women and children. As luck would have it, one of the members on the team does this already on an small scale, so she knows how to do it.
You must create a business plan to request support to expand the team mates existing small scale production into a larger scale one.
CONCEPT 2: Watch Out Ben & Jerry, Here We Come!
In your spare time, you and your team mates have gotten really good at making gourmet ice cream and everyone who’s tasted your stuff says you should go into business, because it tastes much better than anything out there now! You seem to have a knack for putting together unlikely flavors that taste really good together, like Anchor Steam Beer and Chocolate Covered Pretzels, Lavender Honeysuckle, and Wasabi Sake Coconut.
Your task is to draft a business plan to request support to start up a single store to sell your ice cream
CONCEPT 3: No Pain, No Gain!
You and your team mates are all fitness experts and want to capitalize on the American obsession with fitness. You want to build a series of fitness gyms similar to Gold’s Gym or 24 Hour Fitness with a new twist to bring in members from Gen Y and Gen Z.
Your assignment is to build a business plan to request assistance to develop and establish (and name) your new line of fitness gyms. Process of Planning a Business Outline
The Mini Process of Planning a Business Outline
(20 Points): For this project, you will be asked to write a mini version of a business plan that will include sections as indicated below. For each section, use the questions and actions listed to help write the sections. Where appropriate, make sure to refer to the appropriate Entrepreneurship Building Blocks to complete the sections:
1.Executive Summary (0.5 page): Write this section after you have completed the rest of the Mini Business Plan. Include a brief summary of the major points of your business concept. Think of it as ELEVATOR PITCH (Building Block 1) that you are giving to an important venture capitalist in an effort to convince her to support your idea.
2.Company Description (0.5 page):
?Describe the company that you want to create
?What is the company MISSION STATEMENT (Building Block 2)?
3.Product or Service Description (1.5 page):
?Describe what you are selling
?What are the key product/service features and customer benefits?
?What makes your product, service or idea unique or different? Process of Planning a Business Outline
?What is your BUSINESS MODEL (Building Block 3), or how will you make money?
4.Market Analysis (2 pages):
?Perform a brief COMPETITIVE ANALYSIS (Building Block 4). For this analysis, identify 2-3 competitors who are selling the same or similar products/services, and state how you can compete with them
?Describe your TARGET MARKET (Building Block 5) (including rough estimate of size and potential), describe the primary characteristics of customers in this market, and state the reasons that make them the ideal target for your product/service.
?Conduct a SWOT ANALYSIS (Building Block 6). How will you use your strengths to exploit your opportunities, and protect against your threats? How will you address your weaknesses?
?Estimate a simple projected INCOME STATEMENT (Building Block 7) for the first year of business. Identify any significant line items in revenue and expenses to determine your net income for the year. Give rough substantiation for the numbers in your statement. Be sure to make it.
?Conduct simple BREAKEVEN ANALYSIS (Building Block 8) to tell me when you expect to break even. List any assumptions or constraints that you made to complete the calculation.
5.Strategy & Implementation (1.5 pages):
?Are there any business functions or initiatives that require special focus or strategic guidance (e.g. setup, research, manufacturing, operations, sales, HR, IT, etc.) ?
?What is your marketing strategy (product, pricing, promotion, distribution) Process of Planning a Business Outline
?How will you know if you are doing well or not?
Process of Planning a Business Outline Grading Criteria
•Remember to apply the Entrepreneurship Building Block Lessons to the sections you write Process of Planning a Business Outline
•Make sure that your section is well integrated into the business plan as a whole; no Frankenstein monster reports, please.
1.Quality of Analysis – this focuses on your critical thinking, reasoning, logic and analytical skills. Are your arguments reasonably well thought out? Do they make sense?
2.Quality of Writing – While this is not an English or writing class, I still have certain expectations in written material. Specifically, basic grammar and spelling are expected. Clear and concise writing in a professional manner.
3.Presentation and Delivery – All sections identified above need to be present. Process of Planning a Business Outline Please include headings for each section. Organize your writing where appropriate, using tables and illustrations if necessary
That’s a team work assignment,for my part i just need to do part 4(Market Analysis) and we using CONCEPT 2: Watch Out Ben & Jerry, Here We Come!
Please do not copy any sentences from Internet. Process of Planning a Business Outline
Opposing Vending Machines in Schools and Income Budget
The school district has two high schools, and, for an exclusive 10-year agreement at each school with the vendor, the school district will receive $150,000 up front and an additional $150,000 three years later. Commission sales on the soft drinks and snacks will bring in an additional $650,000 over the 10-year period. In the past, the vending machine payments supported student body activities such as sending students to choir concerts and paying athletic participation fees. Part of the income from the latest contract is already earmarked for new artificial turf on the school athletic field at one of the schools.
You have decided to research this controversy, including what other school districts are doing about their vending machine contracts. Consider a range of alternatives. You will write a business report, including the financial implications, to the Superintendent of Schools stating your position and recommendation.
Opposing Vending Machines in Schools Research Topic and Instructions
Research your topic. You will need to support your position with logic, credibility, and emotional appeal. Be sure to consider the financial aspects of your case. Your work should include a minimum of five (5) citations, at least one of which should be from academic journal. Opposing Vending Machines in Schools A Google search will not be sufficient. A Reference list of only online resources will not earn more than a grade of a “C”. Your report, including title page, Executive Summary, Table of Contents and References, should total 8-10 pages. Compose your assignment in Microsoft Word using Times New Roman 12 point type, single line spacing, and standard margins of one inch.
Report Organization:
Title Page, Table of Contents, Executive Summary, Introduction, Discussion, Conclusions & Recommendations, and References. Opposing Vending Machines in Schools Report must include at least one graph that is accurate, coherent, appropriate for report content, readable, and labeled appropriately.
Provide a concise summary of various empirical (econometric) tests of PPP relationship and your own evaluation of if the relationship holds. (50%)
Collect quarterly data of at lease eighty (80) observations (1980-2012) on nominal exchange rate (s), domestic price index (pt), and foreign price index (p*t) for China and the US(RMB is the domestic currency). Then specify a PPP relationship and test for the relationship. You need to clearly explain the domestic and the foreign countries, the specification, and the expected signs of the estimated parameters. You must use the econometric methods of unit root and co-integration tests. After estimating the PPP relationship clearly discuss your results comparing and contrasting with those in the literature. (50%)
Need to use a software named “Eviews” to do the statistic test and need to write down the chart in the main body of the essay.
Coursework for Quantitative Methods Assignment Instructions
The chart doesn’t count any words. Coursework for Quantitative Methods Write an extended essay on the theory of Purchasing Power Parity (PPP). Coursework for Quantitative Methods Clearly explain the concept of the ‘law of one price”. Provide a concise summary of various empirical (econometric) tests of PPP relationship and your own evaluation of if the relationship holds. (50%)
Collect quarterly data of at lease eighty (80) observations (1980-2012) on nominal exchange rate (s), domestic price index (pt), and foreign price index (p*t) for China and the US(RMB is the domestic currency). Coursework for Quantitative Methods Then specify a PPP relationship and test for the relationship. You need to clearly explain the domestic and the foreign countries, the specification, and the expected signs of the estimated parameters. You must use the econometric methods of unit root and co-integration tests. After estimating the PPP relationship clearly discuss your results comparing and contrasting with those in the literature. (50%)
Need to use a software named “Eviews” to do the statistic test and need to write down the chart in the main body of the essay. Coursework for Quantitative Methods The chart doesn’t count any words.
Research Methods for Business – A Skill Building Approach (6th Ed.) use this book as one of the references (its a must)
Data Collection and Research Methods for Business Questions
In the essay answer the following questions:
1) what types of observations can you use in the data collection process?
2) Under which circumstances would you prefer observation vs personal interviews and questioning?
3) Disadvantages for observation bias (three types)
4)what are ethical disadvantages of undercover observation
the answers to these questions can be found in chapter 8 of the book given above. Data Collection and Research Methods for Business Sekaran, Uma & Bougie, Roger (2010). Research Methods for Business – A Skill Building Approach (6th Ed.) use this book as one of the references (its a must)
In the essay answer the following questions:
1) what types of observations can you use in the data collection process?
2) Under which circumstances would you prefer observation vs personal interviews and questioning?
3) Disadvantages for observation bias (three types)
4)what are ethical disadvantages of undercover observation
the answers to these questions can be found in chapter 8 of the book given above. Data Collection and Research Methods for Business Sekaran, Uma & Bougie, Roger (2010).
Data Collection and Research Methods for Business; A Skill Building Approach
Research Methods for Business – A Skill Building Approach (6th Ed.) use this book as one of the references (its a must)
In the essay answer the following questions:
1) what types of observations can you use in the data collection process?
2) Under which circumstances would you prefer observation vs personal interviews and questioning?
3) Disadvantages for observation bias (three types)
4)what are ethical disadvantages of undercover observation
the answers to these questions can be found in chapter 8 of the book given above
Business Writing for Defined Purpose Produce a piece of business writing for a defined purpose(-+1600 words)
Remember to include the introduction with purpose and objectives, as well as summary, statistical information and something visual.
Business Writing for Defined Purpose
Use effective and appropriate tone, language and level of formality to meet specified standards when writing for a business purpose.
Business Writing for Defined Purpose Writing Materials and Appendix
Incorporate basic statistic and visual material in an appendix. Produce a piece of business writing for a defined purpose(-+1600 words)
Remember to include the introduction with purpose and objectives, as well as summary, statistical information and something visual. Use effective and appropriate tone, language and level of formality to meet specified standards when writing for a business purpose. Incorporate basic statistic and visual material in an appendix. Business Writing for Defined Purpose Produce a piece of business writing for a defined purpose(-+1600 words)
Remember to include the introduction with purpose and objectives, as well as summary, statistical information and something visual.
Business Writing for Defined Purpose Description Details
Use effective and appropriate tone, language and level of formality to meet specified standards when writing for a business purpose. Incorporate basic statistic and visual material in an appendix. Business Writing for Defined Purpose Produce a piece of business writing for a defined purpose(-+1600 words)
Remember to include the introduction with purpose and objectives, as well as summary, statistical information and something visual. Use effective and appropriate tone, language and level of formality to meet specified standards when writing for a business purpose. Incorporate basic statistic and visual material in an appendix. Business Writing for Defined Purpose Produce a piece of business writing for a defined purpose(-+1600 words)
Business Writing for Defined Purpose Introduction and Summary Requirements
Remember to include the introduction with purpose and objectives, as well as summary, statistical information and something visual. Use effective and appropriate tone, language and level of formality to meet specified standards when writing for a business purpose. Incorporate basic statistic and visual material in an appendix.
Choose a business-related article from a newspaper (e.g., Los Angeles Times), business journal (e.g., BusinessWeek, Fortune), or business-focused website (e.g., www.bloomberg.com) and complete
the following:
1) Summarize key points
2) Discuss how the article relates to the class (any part of the class)
3) Add personal comments, observations, or experience.
Newspaper Business Related Article
Your article must have been published or posted within the past month. You must staple a copy of the article or a page print of the web page to your review. Each review should be one to two pages, and each review must be typed (standard business format: single-spaced, left justified, with a double space between each paragraph).
Pricing Scheme for Digital Goods or Services The goal of this assignment is to describe the pricing scheme for a digital good or service and explain why that pricing scheme is used for that product.
Pricing Scheme for Digital Goods or Services
Your paper should include a description of how the pricing scheme for the product has evolved over time. What significant events have influenced these changes? Be sure to include technological advances, changes in the competitive structure of the market and changes in demand.
Your analysis should include an explanation of how the characteristics of the market or the nature of the product determine which pricing scheme profit-maximizing firms will choose.
A very good paper will relate the answers to the questions about market structure to the nature of the good or service.
Please include some historic price data.
The paper should be 3 – 5 pages and include citations for data sources and facts about the industry.
You are required to write an essay on one of the following Governing Global Business topics:
1. As the world becomes more globalized some countries gained favourably through their integration, however, the world’s poor countries are at a competitive disadvantage in trade so free trade cannot possibly be in the interests of such nations.
Discuss
2. Compare and contrast the economic changes that have occurred in any two of the BRIC countries in recent years and discuss how trade has contributed to these changes.
3. Businesses should make sure that ethical principles are adhered to and that ethical issues are routinely incorporated into business decision making. Discuss.
The assignment instructions below provide more details of what your submission should include.
Assignment Instructions Structure
You must write the title of your essay in full at the beginning and the essay must begin with an introduction followed by the main body and then a conclusion.
Your work must contain references together with a reference/bibliography list at the end
You must follow the Harvard style for in-text referencing and for your end of list reference/bibliography
Presentation
Your work should be word processed and it must be written in font size 12
A spell check must be done on your work before submission
Your work must be written in correct English grammar.
Your end of list references must be organised in alphabetical order
You are required to put references in the body of the essay
Your arguments must be coherent and accurate.
You must show a clear understanding of the main issues.
Pages should be numbered and your name should not appear on the script.
When preparing your work you could start with an essay plan and then write your essay in rough first
Then make amendments and use a spell and grammar facility to check your work before final submission.
Referencing Requirements: HARVARD
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