Context/overview: During Week 1 you invented a product. This week you will target and position your product.
Write a 3-5 page paper stating your USP ñ unique selling proposition. Explain market segmentation or anything else that would help target your consumers and position your product for success in the marketplace.
Your target market section should address the following:
Describe your target market, whether a business or consumer market, using segmentation variables. These include the use of demographics, psychographics, geodemographic, geographies, behavioral segments, or other segmentation criteria.
Describe your rationale for selecting the target markets that you did. State why these markets are attractive to you as a marketer.
Describe the market in terms of its anticipated growth, revenue opportunities, past performance, etc. Utilize our author’s criteria for segmentation to demonstrate that your target markets suggest the likelihood of success the market needs to be identifiable, measurable, sustainable, accessible, and reachable.
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Historian Eric Foner wrote, Freedom is not a fixed, timeless category with a single, unchanging definition. Indeed, the history of the United States is, in part, a story of debates, disagreements, and struggles over freedom. How does Pauli Murray’s memoir Proud Shoes illuminate or complicate your conception of American freedom?
Preparing your essay:
As you prepare to write your essay, first ask yourself: What does American freedom mean to me? How does Pauli Murray’s story illuminate or complicate my own definition and personal experience of freedom? You may choose, for example, to write about the social, economic, or personal aspects of freedom. You may choose to focus on the conditions that make freedom possible or on the boundaries of American freedom (who is entitled to enjoy freedom and who is not?). With a specific aspect of freedom in mind, construct an essay that focuses on an episode, theme, or character from the book. Note that you are NOT asked to write a book report (a simple recounting/summary of the plot line of Proud Shoes). If you submit a book report, you will receive a failing grade. Instead, draw on the book to provide rich examples and supporting evidence for your exposition on American freedom.
Other important details:
You are welcome (even encouraged) to write this essay in the first person (I/me). However, you are writing an academic paper. Your essay must contain a clear thesis statement (a main argument), as well as specific evidence and examples drawn from Proud Shoes. Failure to do so will result in a failing grade. No outside sources.
Use parenthetical (in-text) citations to document all ideas that are not your own. For example, when you draw on information from Proud Shoes or your textbook or paraphrase or quote these sources, not the author’s last name and page number in your paper like this: (Foner, 226), (Murray, 12). For this paper, you do not need to list the author’s full name or the title of the book in your citations.
Your paper should be 3 full pages in length, double spaced, 12-point Times New Roman font, and 1-inch margins. This essay comprises 15% of your final grade. Failure to submit will affect your final grade. Your essay should be submitted to Blackboard before 5 pm on Thursday, March 21.
This is the exact instruction sheet we were given. Please read over this and ensure it is followed. Thank you.
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Evaluating Sources-Annotating Your Sources-Writing Plan
This assignment has 3 parts. Please read all instructions carefully.
Part 1 Evaluating Sources
You will need to find three sources.
After you find a credible source that can be used for your persuasive essay, you will fill out the attached document called (TheCRAAPWSrevised.doc. Then, explain how the source fared with the C.R.A.A.P test by answering the following questions in one fully developed paragraph:
What were the total points the source earned on the test?
Where did it earn the most amount of points? How did it earn these points?
Where did it earn the least amount of points? Why did it lose points here?
Ultimately, how will this source help support the main argument (or counterargument) of your essay?
Part 2 Annotating Your Sources
You’ll create a bibliography entry by following the steps and answering the questions as thoroughly as possible. The questions will prompt you to engage in a conversation with your sources. You will need to complete this activity three times (for your three different sources). see attached document called Annotating Your Sources.doc
Part 3 Writing Plan
In this part you will use the document attached called writing notes. Revisit the Writing Notes and revise the responses to produce a complete, polished document that addresses all of the below elements. By reconsidering the responses from the Writing Notes, you will construct a Writing Plan. This process will allow you to develop a potential structure for effectively persuading readers to agree with your argument. This plan will be helpful in keeping your thought process on track when you begin writing and revising your essay. Answer the questions that is attached on the document called Constructing Your Writing Plan, each response should be one fully developed paragraph in length (5-8 sentences).
Critical Elements
argument*
key points*
audience*
goal*
potential resources*
evidence*
feedback*
revision
Attached is the Essay that should be used for all three parts of assignment, Guidelines and Rubrics, and everything else that you will need.
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This assignment focuses on attempting to persuade your audience (your classmates) regarding a specific course of action that should be taken on a significant societal or community issue. You must not only convince your audience that this issue is relevant in society (the so what? that has framed all of our papers thus far), but also advocate for a specific, well-reasoned (utilizing inductive and/or deductive reasoning) feasible, and actionable solution to the issue.
Specifically, this paper should do the following
State and describe what the problem is, in explicit detail.
Describe why the problem is important to the audience: How does (or will) it affect them, someone close to them, or some aspect of society they should care about.
Present a solution (or solutions) to the problem
Describe how the solution is feasible (i.e. grounded in reality)
Describe how the solution is actionable (how can the audience, or other empowered agencies, act on the solution)
Analyze the advantages and disadvantages of the solution presented
Be supported with well-documented, valid sources of evidence (8 minimum)
In addition to the above, it is expected that the lessons paper #1 (clearly stating the issue and its relevance) and paper #2 (utilizing evidence that passes the tests, presenting key arguments surrounding the issues, recognizing fallacies in counterarguments) be incorporated.
Content
/10 States and describes a relevant societal problem in thorough, explicit detail
/10 Presents a valid, logically sound case as to how the audience is affected by the issue.
/12 Presents and describes, in great detail, a feasible and actionable solution (or solutions)
/10 Presents a clear analysis of the advantages and disadvantages of the proposed solution
/8 All Key arguments follow utilize proper forms of reasoning and are devoid of major fallacies
/8 All Key arguments and claims are supported clearly with properly referenced and vetted evidence.
Structure
/8 A clear, concise, and strong thesis is present in the introduction of the paper as a proposition of policy.
/5 Contains clear topic sentences and paragraph structure.
/5 Major points are connected together by clear transitions and/or section headings
/5 Utilizes language that is clear, yet engaging (makes use of appropriate stylistic tools in language)
Technical
/8 Each source (minimum of 8) follows APA format in regards to in-text citations.
/5 Paper is free of major grammatical and formatting errors.
/5 Reference page is designed according to APA standards.
Total: /100
Please note the following:
Drastically exceeding the word count (400 words or more) may result in a 5-10% deduction from your final score.
While excessive grammatical errors (more than 10) will not prompt a rewrite of your essay, it will result in a minimal 10% deduction from the final grade.
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From Blueprint to reality of Self Sustainable Farming:
The emergence of Natural Gas Powered Eco Systems in the United Kingdom’s Agricultural
industry with the aid of New Hollands Methane Powered Tractor in the market
Research Questions:
How does the New Holland methane powered tractor prove revolutionary in the quest for sustainable agriculture?
To what extent can Bio-Methane utilised as a fuel thrive in UKs agricultural fuelling market?
To what extent do Biogas Plants prove to be a profitable option for farm businesses in the UK?
What is the potential of AD plants in the country in the future?
Research Aims and Objectives
Outline why the vehicle is considered a groundbreaking innovation that enables farming enterprises to achieve a new level of sustainability.
Analyse the current Biogas Infrastructure of the United Kingdom and its potential future growth.
Consideration and Evaluation of the prevalence of Business Drivers for British farms with AD plants (Food or Energy ó Food and Energy)
Data Collection Procedures and Research Approach
As this project aims to research the emergence of BioGas Plants in the Agricultural industrywith a focus on the viability of an innovative vehicle that is not yet on the open market, it was decided that the best method was to take a Mixed Method approach, which involved
Literature review, Interviews, and Document analysis.
Literature Review
Van Basshuysen, R. (2016). Natural gas and renewable methane for powertrains. Cham [etc.]: Springer.
Anaerobic Digestion making Biogas Making Energy by Tim Pullen 2005
Biogas Energy by Tandem Abbasi 2012
Methane Production from Agricultural and Domestic Waste by P.N Hobson 1981
Grundlagen der Gastechnik Gasbeschaffung ñ Gasverteilung Gasverwendung, Benno Lendt, G¸nter Cerbe 2016 Erdgas und erneuerbares Methan f¸r den Fahrzeugantrieb : Wege zur klimaneutralen
Mobility, Van Basshuysen R 2015
Bio-energy and renewable power methane in integrated 100% renewable energy system, Sterner M 2009
Biogas Trends on the German and International Market, Clemens Findeisen, Consultant Development Cooperation German Biogas Association
European Biogas Association 2017/18 Statistical Report
Connect all information in order to sustain my thesis:
The UKs Agricultural Sector has the ability to use large amounts of waste produced annually by farms across the country with Biogas Implants and the utilisation of Bio-Methane as a fuel is a reality that will boost agriculture profitability and sustainability levels.
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The paper is to be typed, using Times New Roman font, font size 12, and double spaced. Staple your paper. DO NOT SUBMIT THIS PAPER ELECTRONICALLY.
Start with a title page that has the title, your name, Biology 102, and the semester.
The second page should be the abstract. The abstract is an approximately half page summary of your paper.
The main body of your paper should start on the third page.
Identify each species mentioned in your paper by its scientific name (e.g. Quercus virginiana) and, if it has one, its common English name (e.g. Southern Live Oak) at least once each in your paper. Be sure to write these properly. You may use either the scientific or English common name at your discretion elsewhere.
Length of your paper must be 1200 words minimum. This total does NOT include the title page and reference page, but DOES include your Abstract. Do not copy and paste sentences into your text.
You may use direct quotation from a source only ONCE; the quotation may not exceed three sentences in length.
Figures
Insert at least one picture (color is nice, black and white is acceptable) of your species in your report. Pictures are easily found on the Internet.
Insert a range or distribution map(s).
Pictures and maps must be labeled consecutively as Figures and have captions. They must be cited in the paragraphs of your text. See the following pages for an example.
References
Your References Cited will be in Scientific Style (see examples below). DO NOT use MLA, APA, or any other reference style. Failure to list your references in scientific style will result in points deducted.
You must use at least four independent references. Internet references are acceptable (Wikipedia, IUCN Red Book entries, the Nature Conservancy, United States Geological Survey-Non-indigenous Aquatic Species, etc.). I would like ONE of the four references to be from a scientific journal paper. Assertions of fact in your text must be referenced. Note: scientific papers come from scientific journals; I will discuss in class how to find and recognize them. An excellent resource for finding scientific journals is to use Google Scholar as a search engine.
A paper, book, or website with one author is cited by last name and year. If there are two authors cite both names, if there are three or more, use the first author and et al. (from et al., and the others). Examples:
Hoffman (2011) predicted the distribution of the least weasel throughout the Great Plains.
Currently there are several species of carnivores that expanding their range through Nebraska (Hoffman and Genoways 2006).
Predictors of establishment success and spread of invasive species in Florida appear to idiosyncratic for a given taxa (Allen et al. 2013).
A separate, alphabetical References Cited must be appended to the end of the report. See examples below.
Specific Guidelines
The body of your paper must include the following five sections make sure to include the section headings (ie. Description, Distribution, etc.):
Description – In this section provide an introduction to the species and describe the natural history of the species. Information should include physical appearance, diet, reproduction, habitat, predators/parasites, behavior, home range, population dynamics, etc
Distribution – in this section you need to give a through description of the species current distribution and discuss if the distribution has changed from its historical distribution (ultimately if a species in endangered then its logical to assume that it currently doesn’t occur everywhere that it used to). You should also reference your distribution map in this section.
Conservation status – In this section you will need to list what the IUCN status of your species is. Also, you will need to provide an in depth discussion of the history and reason for its decline (don’t just list the reasons, provide some explanation). For instance, if one of the reasons for decline is habitat destruction, tell why and where the habitat is being destroyed? Finally you will need to provide a current estimate of the species population size.
Protection – In this section you will need to discuss what is being done to protect the species and/or help it recover. What are local governments/wildlife agencies/activist groups/zoos doing? What kind of laws protect the species, if any?
Conclusion -What characteristics of this species made it likely to do poorly in a human-dominated world? What is your gut feeling or best guess as to what the future has in store for this species.
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THIS IS AN ESSAY OUTLINE… NOT AN ESSAY (I ATTACHED THE FORMAT TO BE USED). File should be called Lesson 5 Outline (Also this is worth 12% of my final mark). Thank you!
THESE ARE THE INSTRUCTIONS:
Choose one element that you notice in three of these four major texts (Agamemnon, Hamlet, The Love Song of J. Alfred Prufrock, and John F. Kennedy’s Secret Society Speech).
I would like to use elements of Tragedy.
Must have:
a clear thesis statement
at least three body paragraphs outlined
supporting points in body paragraphs that are specific and detailed
supporting points in body paragraphs that are detailed, accurate and connected to the thesis
It should be a clearly organized outline
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A rhetorical analysis to be precise is typically a four-sentence paragraph distilling the main ideas in the text assigned and a contextualized statement of their importance. You can use this format if you feel more comfortable following a template that ensures inclusion of key elements of the argument. This format is not required, however. If you prefer to freely chose your own framework to critically assess the work, feel free to do so. A rhetorical analysis o precis includes the following elements:
a) A single coherent sentence identifying:
-name of the author, title of the work, and date (in parenthesis) (you can also choose to add a description of the author something like professor of At, Pulitzer prize winning journalist etc.);
-a rhetorically accurate verb (such as “assert,” “argue,” “deny,” “refute,” “prove,” disprove,” “explain,” reveal challenge suggests etc.)this is important because authors usually don’t simply say things. Identifying what their rhetorical intentions are in crafting their arguments is critical in understanding the reading.
-a that clause containing the major claim (thesis statement) of the work.
b) A single coherent sentence that explains how the author develops and supports the major claim (thesis statement). (Does the author offer scientific evidence, or does she analyze underexamined aspects of a work or idea? What method, in short, does he/she use to make his/her point?)
c) A single coherent sentence stating the author’s likely purpose, followed by an “in order to” phrase.
d) A single coherent sentence describing the intended audience and/or the relationship the author establishes with the audience.
and then you can add your own comments to this!!
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A positive sporting environment for junior athletes
The creation of a positive sporting environment for junior athletes.
1. The aim is to justify two topics that support the creation of a positive sporting environment for junior athletes. This will help to create two resources(infographics) for parent audience (not needed to create as already done). The first resource is based on Parent’s Optimum Zone Theory, the second is based on parent-initiated motivational Climate.
the aim is to justify the choice of content and offer links to the literature to support the rationale. How these can help create a positive sporting environment for junior athletes and why? Theories.
(Have already done half of this part, but needs to be improved)
2. Individually, you must present a 500 word rationale for the resources that offers a sound justification for your choice of content throughout the resources with clear links to the literature. You also need to talk about why parents are crucial in exposing their kids to sport and be able transport them so they have the opportunity to play more etc.
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Analysis Requirements: You are to address the following questions in your paper, being sure to provide evidence from the video to support your claims.
I. Include your speech title and topic.
II. What was your specific speech purpose? How well do you feel you achieved that purpose?
III. Comment on your introduction: (support with evidence from the video)
A. Did your introduction attract the attention of the audience? How do you know? What type of attention getter did you use?
B. Was your thesis statement clear?
C. How did you try to establish credibility?
D. Did you include a preview? What did you preview?
IV. From an audience ës standpoint, was your speech organized effectively and appropriately? Why or why not?
A. What type of organizational pattern did you use?
B. Why did you choose this pattern?
C. How were you transitional statements?
D. How was your source citation?
V. What impact did your message have on your listeners? How did you reach this conclusion?
VI. How comfortable did you feel during the speech? Does the video show you as more or less comfortable and confident than you really were?
VII. How dynamic do you think your delivery was during the speech? What points about your delivery please you? How could your delivery have been improved?
A. Did you maintain eye contact with the audience?
B. How appropriate was your rate of speech?
C. How appropriate was your volume?
D. How appropriate was your pitch/tone?
E. How appropriate was your use of body movement?
VIII. Was your conclusion clear? Did you summarize your main points?
IX. Overall, what were your main strengths in your speech?
X. Overall, what were your main weaknesses in your speech?
XI. What do you wish you had done/said that you did not do/say?
XII. What three things will you try to improve on in your next speech?
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