Marketing Plan Coursework Assignment

Marketing Plan
Marketing Plan

Marketing Plan

Prepare Part A of your Marketing Plan for the focus company that you selected and your instructor approved in Module 2. Use the Build a Marketing Plan Template (also available following p. 72) to assist you and be sure to include your responses to each question in that template.
You should use the questions listed in each section of Part A on the template to formulate your responses. However, your responses should be in paragraph format, not bullet points or Q & A format. This will assist you when you pull together your final Project Summary in Module 14. Note that there are three parts to this segment: Part A-1 Internal Environment (8 points), Part A-2 External Environment (8 points), Part A-3 SWOT Analysis (9 points). Be sure to answer all of the questions provided in the template for each of these three parts.

Your final submission must be written in APA format style. Information on APA style can be found in the Course Project Folder on the Learning Modules page and in the Orientation for this course. Spelling and grammar do count, so utilize the spell check feature to assist you if needed.

Part A-1: Internal Environment (8 pts) Remember that the internal environment includes any strengths or weaknesses inside the company or organization. Research the Mission Statement, corporate culture, what you have done in the past with your target markets, products, pricing, promotions, and supply chain. etc. Then provide examples of resources (including management expertise) that your company has that made them unique. How has your company added value through its offerings in the past? Be sure to use the questions in the template as a guide to help you research the Internal Environment.
Part A-2: External Environment (8 pts) Continue with a review of the external environment: Look at various examples outside your focus company to find opportunities and threats. Describe the nature of the overall domestic vs. global market (either in terms of their locations or sales). Describe their competitors and describe their marketing strategies (who are their target markets, what products do they offer, what pricing strategies do they use, what types of promotion do they use, what is their supply chain? Then provide one example each of the key trends that affect your focus company in terms of the economic environment, changing technology, regulatory environment (this could be a law, lawsuit, recall), and social/cultural environment. Be sure to use the questions in the template as a guide to help you research the External Environment.

Part A-3: SWOT Analysis (9 pts) Complete your Situational Analysis with a SWOT analysis of your focus company. What are the key strengths, weaknesses, opportunities, and threats of your company? Include at least two of each in your SWOT analysis. Remember that Strengths and Weaknesses come from internal sources and Opportunities and Threats come from external sources. When you list these examples, provide a short description of how they relate to your focus company, not a bulleted list.
For example, don’t just list competition as a Threat – briefly describe who are the competitors of your company and why do you consider them a threat? If you list employees as a strength, give a brief reason why you feel that way. You can use bullet points to respond to this SWOT analysis; but next to each bullet point, provide an explanation or description of each.

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HRM and Business Management Essay Assignment

HRM and Business Management
HRM and Business Management

Final Exam (HRM and Business Management)

Introduction

Human resources and its management within any organization play a significant role in ensuring productivity and most important success of these organizations. To achieve goals and objective within an organization, it is essential for leaders and managers to focus on ways that will help to improve their human resources and most important to consider human resource managers that will be effective in impacting their employees to quickly and successfully achieve their roles and objectives. Human resource managers, in this case, must be capable of aligning their strategies with the organizational needs and mostly with the purposes, performance, and aims of their employees in general.

  1. Assume the role of CEO of an organization of your choice (specify the organization or type of organization in your answer). Detail three steps you would take to ensure that your organization’s HR manager was a strategic partner and not just a transactional HR manager. Your answer should be specific to the challenges confronting the organization you identified (i.e., do not just identify generic ways to make an HR manager a strategic partner).

A strategic HR manager will focus primarily on creating a connection between an organization’s human resources with its goals, objectives, and strategies.  As the CEO of Foot Locker, Inc., which is a sportswear and footwear retailer, my objectives to ensure the human resource manager is a strategic partner will be to provide that the HR manager will focus on the following steps that include; improving innovations, advantage when it comes to creating effective completion and flexibility, development of a fit purpose in consideration to the organization’s needs and also to ensure that the manager will improve their performances to enhance HR’s values. Therefore, an HR manager, in this case, will be able to assess the organization’s current HR capacity, forecast demand and supply their requirements and lastly matching these demands and the supply thus promoting the manager’s HR strategic capabilities.

  1. Discuss the importance of job analysis and the job description in a) meeting the organization’s legal obligations and b) assisting the organization in staffing management.

The success of an organization will depend primarily on the performance of their employees. When it comes to meeting the legal obligations of the organization, job analysis and descriptions helps to recruit and select human resources that will fit perfectly to the different needs of the organization. Other than that, it helps to determine the required scope and extent of training needed within the organization and evaluate a particular job in which the worth of the position will require to be assessed. On the other hand, staffing management job analysis and description will play a role in ensuring that supervisors can effectively assign work to different subordinates to ensure they guide and monitor performances. Other than that, it also helps in recruiting and making a selection for procedures required. Lastly, it will provide effective planning of the workforce within the organization.

  1. Identify a type of organization that you worked for in the past, currently work for, or wish to work for in the future. Then, thinking as an HR manager, broadly identify four external environmental factors that are or could impact the HR efforts of your firm. After you have broadly identified these factors, discuss each in further detail by discussing the specific impact (positive or negative) each could have on the identified organization’s HR efforts. This last part of the discussion needs to be specific to the organization you identified (as opposed to general impacts). Remember to focus your answer on HR.

There are four main factors could affect HM managers’ efforts. These factors include government regulations, economic conditions, technological advancement, and workforce demographics. Government regulations have resulted in the introduction of new and different standards for workplace compliance, which in my case, resulted in constant pressure on the processes of human resource department. The shape and condition of the current economy tend to affect talent pool and also the ability for the HR manager to effectively hire employees to work for the organization which will affect the organization and its performance. Change in technology will affect human resource department through altering ways in which they take decisions to save money for the organizations.  HR managers consider this as a positive impact on the organization. Work demographics tend to affect the hiring of new employees while those that are old retire which may result in different types of compensation packages on the younger generations.

  1. You are the top HR manager for a multi-location technical college that is shifting from exclusively domestic campuses to a technical college that is now going to be opening branch campuses in other countries. Your CEO has asked you to develop a report discussing the four main human resource challenges the expansion will present to the institution. Identify the issues that will be in your report and discuss your recommendation for dealing with these issues. Your recommendations must be HR initiatives.

When expending the organization, one of the challenges that I would face as the HR manager includes the following; attracting and retaining more talents that would help to cater for the needs and objectives of the new business. The solution is this case will be to know the requirements of new jobs that will be available in the new and improved organization. The second challenge is embracing change with ease and grace. With the expansion of the firm, employees will be exposed to a new environment. As the HR manager, I will focus on managing morale, happiness, coronation and constantly up-skilling employees allowing them to meet the changing needs. Other than that, there will be a challenge of managing diversity as globalization will affect the organization and to cater to this need, I will create different awareness programs to help employees realize the essence of diversity. Last, there is fostering of culture and continuous learning. It is essential to focus on building awareness for employees in this case.

  1. Assume the role of HR manager for an organization of your choice. Specify the organization or type of organization in your answer.

Part 1: Explain how AND where you would obtain information to do a salary survey to develop pay grades for your organization. Do not just list general sources, but instead provide SPECIFIC sources (such as those unique to your industry) and why you selected these sources.

To do a salary survey and develop pay grades, I would evaluate different positions without any employee. This way allows assessing the worth of the job in consideration to the organization and not what should be paid to a person .the roe is to set and determine salaries.

Part 2: Identify the most important three compensable factors you would use when setting pay grades. Explain why you would select each for your organization’s pay grades. You must have 3-4 compensable factors identified and explained.

Factors that I would select are efforts, skill, and responsibility. I would consider ability as the organization will be intensive in terms of knowledge and depend significantly on human capital. , in this case, will be because each of the available positions will have the potential to affect others while efforts help in problem-solving.

Part 3: What other jobs in your organization are unique and might be difficult to benchmark for compensation comparison purposes. Identify AND discuss.

Jobs that are hard to do benchmarking are mainly those that have a higher rank than that of the HR manager. As the HR manager, in this case, it will be hard to determine and come up with a valid conclusion for this activity.

  1. Part 1: Your organization (a place you currently work or have worked in the past) has plenty of deficiencies. As a result, the top manager of your organization has decided to put you in charge of training. Besides the additional work, there is one more problem- the top manager did not address which deficiencies need addressed. He/She basically left it up to you to figure out what the most pressing deficiencies are. Describe in detail the process you would undertake to assess the most pressing training needs for your organization. In addition, make an educated guess on what the three most pressing needs would be. Be sure to specify the organization (or at least the type of organization).

For Foot Locker, Inc., training needs include consideration of background information with specific, recommendations of the culture of the organization.  Other than that, I will have to know and understand those involved for evaluation.

Part 2: Now that you have identified the training needs, outline the training process for each training needed.

For the process of training, I would focus on the resources that are available for practice with my primary focus being on the mission and goals of the firm. Other than that, I will also focus on supports that senior management and managers will be able to offer when providing the training.

  1. Part 1: Providing specific examples from an organization (mention the name or type of organization in your answer) you worked for in the past, currently work for, or wish to work for in the future, discuss the following: Measure taken to ensure the safety of employees; Measures taken to ensure the health of employees (health insurance does not count for this answer); Measures taken to ensure the physical security of employees. Note: DO NOT reveal any secret security measures. Part 2: Assume that you are HR manager of the organization and state what the business (as opposed to ethical) objective would be for the measures taken for each category above. Be sure to discuss each category.

To ensure the safety of employees, I will ensure that I assess any risks on the environment based on the nature of our organization. These assessments will in turn help in the development of policies and procedures that would effectively identify these risks. For physical security, I will focus mainly on following both provincial and federal regulations that will cater to physical guards. For health measure, I will ensure that employees have a good understanding of different emergency procedures that will provide primary healthcare needs in case of any healthcare problem.

  1. You are the firm’s HR manager. Your CEO has brought the following two problems to you to solve. For each problem, DISCUSS three solutions you would propose for each problem. Thus, you should have a total of six solutions discussed. Problem 1) The organization’s health care costs need lowered. Problem 2) Employees aren’t using the benefits that are available to them.

Cutting back on support staff; this will ensure that the expenses of health care services within the organization are reduced reducing the cost of these services. Second, it is essential to avoid under-invest in both space and also types of equipment to lower the productivity of health resources that are expensive. Lastly, it is also important to involve employees to give opinions on what they think will best fit their needs. To ensure employees use benefits available to them, I would ensure that they get to understand well these benefits and how they impact theme. Other than that, I would also come up with regulation and rule that would control the use and also ensure each person is involved.  Lastly, I could consider them to be paid for minimum cost allowing employees to use as they have paid for them.

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Is there a connection between vaccination and Autism

Is there a connection between vaccination and Autism
Is there a connection between vaccination and Autism

Is there a connection between vaccination and Autism

I: Operationalized Problem Statement
Conceptualize your topic statement. Write conceptual definitions for ambiguous words in your topic statement.
– For example, what is meant by “more,” “tall,” “poor,” etc?
Rewrite your topic statement into a problem statement so that there is no ambiguity.
– Do the words you have selected have shared meaning when read by your peers?
Operationalize your concepts by making a chart for each concept:

II: Identifying the Sample
Using 2 pages or less, propose a sampling design that would be appropriate for your study.
– Define the population, identify the sampling frame(s), and specify the elements and any other units at different stages.
– Indicate the exact procedure for selecting people to be included in the sample.

III: Identify your Variables
List at least 10 variables that are important to your research problem.
– Differentiate the independent variables (IV) from the dependent variables (DV).

IV: Devise an Experiment
In 4 pages or less, devise an experiment that would address your research problem.
– Determine whether this would be a laboratory or field experiment, then answer who, what, where, when and how long–an hour, week, month, year, longer?
– Discuss the extent to which each source of internal invalidity is a problem in the study.
– Propose procedures to cope with these sources of invalidity.
– How generalizable would you expect the study’s findings to be?
– What could be done to increase generalizability?

V: Quantitative Design
Identify 10 quantitative variables and indicate whether the variables are nominal, ordinal, interval or ratio levels of measurement
(refer back to Chapter 4: LEVELS OF MEASUREMENT if you need a refresher).
Create cross-tabulations of these 10 variables (2 per table, at least 5 tables) that would provide valuable information for your research topic.
– You may need to include additional variables (such as socio-demographic variables) go best mine this data.
– After you create (unpopulated) contingency tables, explain why you think this would be of value to your research problem.

VI: Qualitative Design
For a participant observation component, propose an observational plan that would complement the overall survey project. Present in your proposal the following information about your plan (3 pages):
a) Choose a site and justify its selection in terms of its likely value for the research.
b) Choose a role along the participation-observation continuum and justify your choice.
c) Describe access procedures and note any likely problems.
d) Discuss how you would develop and maintain relations in the site.
e) Review any sampling issues.
f) Present an overview of the way in which you would analyze the data you collect.

VII: Mixed Methods
Add a mixed methods design for your proposed study (2 pages).
– Pick a type of mixed method that seems most likely to help answer your research question.
– Explain why it would be advantageous to give priority to either qualitative or quantitative methods, or to give them equal priority.
– Explain whether you think it advantageous to sequence the methods.

VIII: Reflection
At this point in your research process, it is important to reflect on the work that you have done in thinking about your research problem.
(Explain in two pages or less)
– What have you learned about the process over the course of this semester?
– Was the process consistent or different from your expectations?
– Which method do you think works best to address your social problem? Why?
– What questions remain unanswered?

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Exploring Strategy Text and Cases

Exploring Strategy Text and Cases
Exploring Strategy Text and Cases

Exploring Strategy Text and Cases

“Exploring Strategy Text and Cases”, you are required to read carefully an end of chapter 13 titled “Alphabet – Who and what drives the strategy?” (Written by Phil Johnson and Patrick Regner) in order to provide answers to the below two questions:

In the textbook “Exploring Strategy Text and Cases”, you are required to read carefully and thoroughly the case at the end of chapter 13 titled “Alphabet – Who and what drives the strategy?” (Written by Phil Johnson and Patrick Regner) in order to provide answers to the below two questions:

  1. How and why can you explain today that Google decided to change from previous operations to current structure?
  2. To what extent should Google think to face growing competition in the future?

Textbook (available at ADSM library):

Johnson G., Whittington R., Scholes K., Angwin D. & RegnÈr P. (2017). Exploring Strategy: text and cases. Eleventh Edition. Pearson.

Course learning outcomes:

CLO 2: Appraise the diverse approaches and contextual factors that may influence the strategic management and organizational transformation process/outcomes.

CLO 5: Synthesize and comment critically on the strategic position of the organization.

Hints:

  1. As discussed during lectures, use the seven/eight steps to solve a case study as a guide when writing your answer.
  2. Use theories, models, frameworks, tools that you need to extract from academic journals available on ProQuest and other external reliable sources to construct your argumentation.
  3. Referencing style is APA style.

Deliverable:

A word document of five pages with 1.5 line spacing without counting front page, references list, tables and appendices.

http://www.iibms.org/c-7-effective-steps-to-solve-case-study/

Important Dr. wants us to follow 7 steps

7 Effective Steps to Solve Case Study

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Addiction to Drugs, Food, Gambling, Sex and Technology

Addiction to Drugs, Food, Gambling, Sex and Technology
Addiction to Drugs, Food, Gambling, Sex                         and Technology

Addiction to Drugs, Food, Gambling, Sex and Technology

This week’s reading discussed shared causal mechanisms for addiction. After completing the readings discuss theory of addition and compare/contrast the different types of addition (substance v behavioral). What are the clinical considerations? Information can be obtained from text book MENTAL HEALTH in PUBLIC HEALTH by Linda B Cottler.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

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Modern Society Essay Assignment Paper

Modern Society
                       Modern Society

Modern Society

Michel Foucault argued that modern society functions like a panopticon. According to Foucault, modern society created a number of disciplinary methods that are designed to ensure social order and stability. As warned by Foucault, these methods are harmful to citizens since it makes them docile or compliant/submissive. With this in mind, Imagine you are Dr. Money in the last years of his life. In a final diary entry in which you reflect on the Reimer case and other moments in American history, do one of the following: Silence your critics by arguing that a panopticon is necessary and/or beneficial since it creates an orderly, safe and ultimately better society for all citizens. Or show your remorse and argue that a panopticon is dangerous since it either creates more disorder and/or creates a harmful and dangerous society for all citizens. Or explain in your diary that a panopticon can be both helpful and harmful, depending on the specific type of panopticon at work and/or the specific ways in which the panopticon exerts power. In your conclusion, briefly state how you would like to be remembered by those reading your diary in the future.

Your essay should answer the prompt question using evidence from the following 8 sources:

  • As Nature Made Him
  • One article from Week 2
  • One article from Week 3
  • One article from Week 4
  • One article from Week 5
  • One article from Week 7
  • One podcast from Weeks 1-7 AND one film from Weeks 1-7

By evidence, I mean that you will need to use details/examples from the book, articles and film to prove your argument in the essay. You should think like a lawyer and ask yourself, “How does the article, film, podcast or book support the argument I am trying to make in this essay?” or What examples from the source show my argument in this essay to be true?î

Although this follows a diary format, you should use a formal essay style with a clear thesis, body and conclusion. You only need to insert a Dear Diary at the beginning of your essay to make it look/sound like a diary entry. You can either make your essay one long diary entry, or even create multiple diary entries. In either case, make sure that your first paragraph (or entry) functions as your introduction, where you state your thesis.

I would also recommend that you devote a paragraph to each source (rather than grouping sources together in one or multiple sources). This gives more overall clarity to the essay and helps you visually see whether you have enough detail and analysis in each source. (So, for the purpose of this essay, you might have an introduction paragraph, followed by 8 paragraphs and a conclusion paragraph).

Sample:

Dear Diary,

Yes, it’s me again, John. In the final days of my life, I’ve been reflecting a lot on my famous case. I am still firm in my conviction that a panopticon is necessary since it creates an orderly society. We can see the benefits a panopticon has had in a lot of cases and topics in American history, such as menstruation, 2 spirits, gender identity disorder, body projects, intersexuality and of course, my famous case. I hope to use this diary to prove to the world that the panopticon has benefitted people in every one of these situations.

Tips/Suggestions:

I encourage you to write as you speak! (There’s nothing worse than using vocabulary that you’re not totally familiar with!) As in my on-campus classes, I also allow students to use “salty” language if needed to get your point across! Also feel free to get into “character” here. You are writing your essay from the perspective of someone else, so feel free to speak as this person might speak.

Formatting Requirements: I don’t have a minimum number of pages for this exam. However, your exam should definitely not exceed 9 pages. (Exams usually average 5-8 pages). Your essay must be double-spaced. You must use Arial, 12-point font.

You do not need to use footnotes or endnotes. You do not need a works cited page.

Your first reference to an essay or film should merely include the name of the author and the title of the article, or the name or the film. (For example, a paragraph might begin: The article, Survival of the Prettiest by Nancy Etcoff proves my thesis.) Subsequent references to an article can merely use the author’s last name.

You do not have to quote directly from the material. However, if you do choose to quote directly from the material, you must provide a page citation in your essay. This citation should include the author’s last name and the page, as in the following example (Perez, 12).

Grading:

This portion of the midterm is worth 60 points. I will grade your essays for the following:

If Essay Meets Requirements To receive a passing grade you must have all 8 source requirements and meet the creative requirement of the exam (writing as Dr. Money)

Persuasiveness/Evidence (how well you create a compelling case using evidence/examples from the sources)

Analysis/Critique (how well you analyze the material as opposed to simply telling me what happened in the sources)

Organization (how smoothly/logically your essay flows, whether you subject each source to the same degree of analysis, ease of understanding your essay)

Grammar/Spelling (you have access to spellcheck and grammar check, you definitely want to use both and proofread before uploading! I will deduct points for issues with

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Introduction and Organization Essay Paper

Introduction and Organization
     Introduction and Organization

Introduction and Organization

Submit your chosen trend in operations management along with the specific organization (Sections I and II) you have selected. Include the rationale supporting why you selected this particular organization and assess the organization’s goals and resources. Analyze the impact and risk to the organization associated with the management trend you have chosen. Include all critical elements in Sections I and II of the final project document. This draft should be as detailed as possible in order to allow the instructor to provide significant feedback.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

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Modifiable risk factors that contribute to accelerated aging

Modifiable risk factors that contribute to accelerated aging
Modifiable risk factors that contribute to accelerated aging

While enjoying your break, look for at least 2 modifiable risk factors that contribute to accelerated aging.  Extra credit for providing two actual examples one might experience or see while off for this week.    I expect a couple of sentences for each risk factor you identify as well as a brief explanation as to what system it impacts and how it accelerates aging.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

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Future of Forensic Science Essay Assignment

Future of Forensic Science
Future of Forensic Science

Where is the Future of Forensic Science Going?

Take into account all you’ve learned and read throughout the term and write a 1-2 page reflection paper on the question, What is the future of forensic science? Please incorporate the readings from this module into your assignment, utilizing the non-traditional sciences and how they help the investigative process.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

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Engstrom Auto Mirror Plant Case Study Paper

Engstrom Auto Mirror Plant
Engstrom Auto Mirror Plant

Engstrom Auto Mirror Plant

1.) Identify the key problems and issues for Engstrom, and then identify the key theoretical contributions that a Scanlon Plan should give to a company. Is Scanlon good for Engstrom?

2.) What are the key organizational factors to consider in this case? What aspects of Engstrom influenced how well Scanlon worked in this instance? Are other kinds of organizations a better fit to the Scanlon approach?

3.) Is money a motivator? What kinds of behavior will money motivate, and what are the drawbacks, if any? Does money motivate you personally?

4.) If you were Bent, what would you do to solve the problems face at Engstrom?

Engstrom Auto Mirror Plant: Motivating in Good Times and Bad

  • Identify the key problems and issues for Engstrom, and then identify the key theoretical contributions that a Scanlon Plan should give to a company. Is Scanlon good for Engstrom?
  • What are the key organizational factors to consider in this case? What
  • aspects of Engstrom influenced how well Scanlon worked in this instance? Are other kinds of organizations a better fit to the Scanlon approach?
  • Is money a motivator? What kinds of behavior will money motivate, and what are the drawbacks, if any? Does money motivate you personally?
  • If you were Bent, what would you do to solve the problems face at Engstrom?

Use APA Format to cite and format your paper

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