Assignment Instructions.Write an analysis of your chosen article that includes the following:
• Describe the essential objectives of the selected article.
• Explain how the article supports your knowledge of training and development.
SAMPLE ANSWER
Introduction
Many organizations today are offering training and development to their employees as an investment to their business functions since it scales up the productivity levels of its employees. It has been determined that companies that undertake such efforts motivate their employees to be confident in their various work positions who in turn remain the assets to the company. This paper, therefore, seeks to determine the essence of training and development n a contemporary work setting.
Essential Objectives of the Selected Article
According to (Nadda, Rahimi, Dadwal, & Bhan Singh, 2014), the human resource management functions have been considered as the most significant elements of an organization strategy. Organizations seeking to achieve success in their operations need to acquire and invest in the development of employees. This can be done through the initiations of training and development that is treated as the most essential element in HRM.
Nadda, et al. states that adequately trained manpower is considered as the highest valuable asset within an organization, with particular reference to the hospitality industry. This Human Resource practice is one of the efficient tools that may have positive effects on the performance of employees that would ensure that employees utilize all the available resources, a factor that would create a competitive advantage for the organization.
Training and development have a direct relationship with the performance levels of each and every employee in an organization in different ways. Training and development increase the abilities and skills of an employee, a factor that leads to the improvement of productivity as well us reducing the instances of job dissatisfaction (Nadda, et al). Through training and development, several elements such as communication, problem solving, reliability and validity in an employee are essentially nurtured, a factor that ensures employees are effective in their functions. This article therefore emphasizes on the need for organizations to consider trainings and development as an approach of increasing productivity levels of employees.
The Articles Support of My Knowledge
This article clearly supports my knowledge on the need and importance of training since it has come to my knowledge that the companies that offer their employees good paying jobs and also give them room to advance their productivity levels have turned out to be successful in their operations.
Through training and development, it has been evident that employees are capacitated to do extremely well in their prospective work areas, as well as advance their skills in their desired fields (Nadda, et al). In accordance with my view, it is significant that organizations develop training and development programs that allow employees to grow their productivity levels, a factor that would translate to the increase in profitability levels of an organization.
Training in my view should also be considered as a key motivational approach that can allow employees to extend and develop their areas of interests and their anticipations within a workstation. A lack of trained and developed employee base would, therefore, cost an organization millions through petty faults that can be avoided through training (Nadda, et al). Out of this, the performance levels of an organization are likely to increase, a factor that would translate to a maximized achieved objective.
Conclusion
Companies that undertake training and development initiatives motivate their employees to be confident in their various work positions who in turn remain the assets to the company. Through training and development, it has been evident that employees are capacitated to do extremely well in their prospective work areas, as well as advance their skills in their desired fields. It is therefore essential for organizations to consider training their personnel’s in order to improve their skill levels.
Starting a Business Online;Why I would not sell my domain name
Order Instructions:
Assignment 2: Starting a Business Online, Part 2
Due Week 8 and worth 200 points
Imagine that you own a small, local clothing store along the Jersey Shore boardwalk and decide that you want to engage in e-Commerce.
Write a 4-5 page paper on the following:
1. Imagine that someone has offered you $1,000 to buy your domain name shortly after your started your business online. Explain why or why you would not sell and cite the ethical dilemmas involved.
2. The e-Commerce software you will be using must provide a catalog display, shopping cart capabilities, and transaction processing. The convenience and usability for the customer are benefits of these functions. State how each of these functions could be beneficial to your business.
3. Your business will have created a presence in the physical world by having a store along the boardwalk. Assess how you will create an effective presence on the Web, meeting the objectives listed in Chapter 3. Be sure to include how you would improve Web presence by increasing Website usability.
4. Develop a Web marketing strategy for your company including the following: identify the market segments you will target, how you will reach that segment, and explain how you will advertise on the Web.
Your assignment must:
• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.
The specific course learning outcomes associated with this assignment are:
• Summarize the principle security and privacy issues related to electronic commerce and actions firms can take to address these issues.
• Identify the basic elements of the technology infrastructure used to conduct electronic business.
• Explain the basic communications and network concepts used in electronic commerce and the basic functioning of the Internet and the World Wide Web.
• Outline the considerations for marketing on the World Wide Web and creating an effective Web presence.
• Use technology and information resources to research issues in fundamentals of e-business.
• Write clearly and concisely about fundamentals of e-business using proper writing mechanics.
SAMPLE ANSWER
Why I would not sell my domain name
I would not sell my domain name given a $1,000 offer; because my business’ products would already be associated with the domain, following the online presence. Marinković (2012) notes, that a domain gives a business its online identity or online branding and is generally the online avenue for my business to connect with customers. It also provides information on the business’ products and where they can be physically purchased or how they can be purchased online. Selling my domain would therefore mean losing touch with my customers and a negative impact on my online branding; and consequently the loss of potential customers who may have planned to revisit the site for more information. Furthermore, it would lead to confusion among clients who were already using the domain; as a new user introduces new products and information on the website once it has been sold. I consider this unethical as it denies consumers information which they would otherwise need to make decisions.
Selling the domain name would impact the business negatively because a new domain name would be required. This means that the business would need to invest financial resources and time in order to develop a new domain. In addition, the fact that I would be creating a new domain would mean that I start developing it from scratch; and take an unknown period of time to take my online brand to the same position as the previous domain. This would consequently lead to lost time and clients as the business attempts to build a new domain.
Obtaining a good domain name is considered an elusive factor and I would therefore be hesitant in selling my domain. Lindenthal (2014) notes that a majority of the best brand names have already been acquired as domain names and finding another good domain name may prove difficult for users. Chances are that the new domain name chosen may not effectively reflect my business’ activities. Furthermore, the process of selecting a name, tasting the domain and finally settling with a name that best reflects the business takes a considerable amount of effort, which would best be avoided by maintaining the current domain.
In considering whether to sell my domain, I would ask myself, what the buyer really wants to do with my domain once it is purchased and whether they are a genuine user. Ethical issues such as hoarding of domain names often arise in the domain business and I would not be pleased if the buyer has the intention of hoarding my domain to sell it later at an exorbitant price.
Benefit of e-commerce software
Effective e-commerce software is user-friendly, in terms of navigation, availability of information, flexibility and versatility, in order to give consumers a delightful shopping experience. In this relation, my e-commerce software will provide buyers with a catalog display, enable them to use a shopping cart and purchase from the website, by providing transaction processing. These functions create convenience and usability for customers and are bound to have immense impact on the business’ return on investment. Each of the functions provides unique benefits as discussed below.
The catalog display is a rich source of information as it helps consumers to make quick decisions, based on the availability of items that they want to purchase as well as their prices. The catalog provides pictures, videos, reviews and user information; which play an important role in helping buyers make viable decisions (Abdullah, Hossain and Joham, 2011). This benefits the company in that consumers are more likely to use online sites that provide a catalog, and having one generally increases sale volumes. Besides informing clients of available products, the e-commerce software records the number of product views as well as reviews on products; information which is necessary in assessing how the business is performing. The information can then be used to make important decisions regarding products that the business should prioritize or eliminate (Abdullah, Hossain and Joham, 2011).
Shopping cart capabilities have gained popularity and large online sellers such as e-bay and Amazon have gained immensely from providing a shopping cart functionality. The shopping cart allows customers to choose products they are interested in and actually proceed to pay for them at the comfort of their homes (Wilson, Pettijohn and McMurtrey, 2006). Given that the items on the shopping cart can be paid for immediately or at a later date gives the buyer flexibility to do ‘window shopping’ and save products that are of interest. A shopping cart is beneficial to the business as it eliminates the need for physical purchases; which in essence allow the business to sell to customers in large geographical regions, away from the area of operation (Wilson, Pettijohn and McMurtrey, 2006).
An organization can only benefit from e-commerce and online selling if is in a position to make sales. Transaction processing allows the buyer to make purchases online instantly and is therefore very convenient. Given that there is no physical contact with the customer and that online purchasing is a ‘self service’ undertaking, it is highly convenient for both clients and the business.
Creating web presence
Creating effective web presence is among the most important aspects of online selling. Consumers should have easy access the business’ products, if they are to consider purchasing them. There are various approaches that I would use to achieve this.
The first step would be to survey the online space, to identify what competitors are doing, and consequently design strategies aimed at penetrating the web space. This also gives an idea of what customers expect in terms of clothing and how best it can be achieved.
I would create an online presence through investing in search engine optimization. This involves influencing the visibility of the website on search engines, such that it is ranked higher on the search results whenever users search for information online. In order to achieve this, I will ensure that my website content is well written, coded and incorporates keywords that customers in my line of business search for (Jöran, Bela and Wilde, 2010). This will ensure more visibility of the website and consequently a higher volume of customers.
An effective way of gaining web presence is to make the website a resource. Atwong (2015) notes that by providing internet users with information on topics of interest can greatly increase online traffic. I would achieve this through creating a fashion blog to provide valuable information for potential customers As people visit my blog to access various resources and follow fashion trends, they would consequently end up viewing my clothing and become potential clients.
A good website is determined by the degree of usability; including ease of navigation, presence of adequate information and flexibility of user options. My website will consist of content that is easy to read and easily understandable. In consideration that web readers mostly skim through content, I will make use of images and graphics as much as possible, while reducing text, in a bid to make it more user-friendly (Huang, Lurie and Mitra, 2009). I will ensure that unique features are installed to help users use the website with ease. In this respect, the website will be available in a mobile-friendly format to ensure that mobile phone users can access it without the need of a computer. To further increase usability, my website would not only provide a catalog, but it would also give users an option to test the products virtually before making a purchase.
Web marketing strategy
My online business will target the youth and middle-aged individuals (age 20-49) due to the fact that they are more likely to use the internet and make online purchases. Statistics indicate that 97 percent of individuals in the U.S. aged between 18-29 use the internet, while the statistics for people aged 30-49 and 50-64 was 93 percent and 88 percent respectively. In addition, more than half of online shopping is linked with individuals aged 21-34; with individuals aged 35-49 accounting for 28 percent of online shoppers.
Enhancing the reach of this population will involve strategic tactics, aimed at attracting viewership and consequently the purchase of products. The first strategy will involve mainstream media advertising including television and magazines, with attractive infographics, which direct users to the company’s website for further information (Goswami, 2015). The advertisements will be strategically placed during popular programs or in fashion magazines that are of interest to the age group. The use of outdoor advertising with conspicuous banners and billboards offering attractive packages, discounts and trendy clothing will also attract online shoppers to the website. To achieve this effect, the media will contain a clear link to the business’ website and indicate the availability of more products.
The use of social media has gained importance in the modern world and it is often considered among the most effective avenues of creating web presence. This is especially so in the target market selected, as they are more likely to use social media to interact with the rest of the world. To promote my business, I will maintain active social media pages, with an objective of creating awareness for my products. In order to create traffic to my sites, the social media pages will be populated with unique, interesting and attractive digital media content, to be shared across the web through various marketing websites and popular social media pages (Atwong, 2015). By creating content that is appealing to customers; my clothing business can achieve adequate online traffic to the site and thus promote sales.
Assignment 1: Starting a Business Online, Part 1
Due Week 4 and worth 200 points
Imagine that you own a small, local clothing store along the Jersey Shore boardwalk and decide that you want to engage in e-Commerce.
Write a 4-5 page paper on the following:
1. Identify the advantages and disadvantages of taking your small business online by performing a SWOT analysis. Include 2-4 items in each category.
2. Because the Internet connects computers all over the world, any business that engages in e-Commerce instantly becomes an international business. The key issues that any company faces when it conducts international commerce include trust, culture, language, government, and infrastructure. Explain how you would address each of these issues.
3. Businesses that operate on the Web must comply with the same laws and regulations that govern the operations of all businesses, but they face 2 additional complicating factors as they try to comply with the law. First, the Web extends a company’s reach beyond traditional boundaries. Second, the Web increases the speed and efficiency of business communications. Explain how you would overcome these complicating factors that come with e-Commerce in order to comply with the law.
4. Law enforcement agencies have difficulty combating many types of online crime. Describe 2 online crimes prevalent in e-Commerce and what you would do to prevent these crimes.
Your assignment must:
• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
• Identify the basic elements of the technology infrastructure used to conduct electronic business.
• Explain the basic communications and network concepts used in electronic commerce and the basic functioning of the Internet and the World Wide Web.
• Describe the critical legal and ethical issues related to electronic commerce.
• Use technology and information resources to research issues in fundamentals of e-business.
• Write clearly and concisely about fundamentals of e-business using proper writing mechanics. SAMPLE ANSWER
Starting a business online
In this current age of technology, the internet has become a fundamental tool in advertising and marketing business. Every business, small or large ones, benefit in the same way from the internet through e-commerce. E-commerce is defined as the use of the Internet and the World Wide Web to conduct some business activities (Barnes et al., 2013). The definition of e-commerce may differ according to the nature of the enterprise.
The Internet is an interconnection of computer networks. It is one of the core virtual infrastructures on which the framework of E-commerce is built on. The other infrastructure is the World Wide Web. The World Wide Web; conventionally known as WWW, is a model on which the Internet is built on. The World Wide Web primary function is to provide access to resources over the internet (Cavusgil et al., 2013).
Small business, like a local retail clothing store, are the ideal businesses that need the aid of e-commerce to scale up its business activities. In essence, a local clothing store stands to gain an advantage over its competitors of the same nature when it embraces the idea of e-commerce. Although, e-business models vary according to the nature of the business. The type model of e-commerce that the local online store will use is between the business and consumer.
The local store will have an online retail store. This online retail store will be in the form of a website. The website must be well structured, the search engine that is optimized and appropriately customized to fit the size of the business it holds. For optimum utilization of the resources and usefulness provided by the Internet, the information found on the website should be reliable, relevant and simple. A small online retail store site does not need to have a website that depicts information that is of no essence in the business being conducted at the shop. It should be kept strictly business oriented.
SWOT Analysis.
The main advantages of adopting an e-commerce method of conducting business are quite many. The local store will join the global business markets. The company will expand and enter international markets. The wider the market, the larger the customer base. Other than that, it is easier to handle small businesses in an e-commerce model. The size of the company dictates the number of transactions that the person running the company will have to manage. This little number of operations owing to the size of the enterprise takes fewer resources to handle electronic transactions over the e-commerce platform (Turban et al., 2015).
The local clothing store can easily offer customer service. Seeing that the number of products provided by a small business is small. Then it is easier to attend to the needs of their clients.
The cost of marketing was so high for small business. But, the advent of the internet saw a solution to this problem. It is now easier to market a little business using the internet, thus saving the company a significant amount of money that would have been utilized in the traditional marketing.
Another reward for small businesses adopting the e-commerce model is reduced cost of outsourcing. Smaller business can use technology to their advantage by contracting another company to perform services for them. This will ensure that small businesses keep up with larger companies, but at a cheaper cost than their counterparts (Barnes et al., 2013).
The fact that a local clothing store is categorized as a small business, the influence of shareholders in companies is withdrawn. The owner of the local clothing store, therefore, does not need to worry about the opinions of shareholders when making crucial business decisions because the shareholders are absent.
The e-commerce platform in the form of a website makes it easy for interested parties to view business information. Moreover, a website for a small business is easy to maintain since updates can be done easily as opposed to large websites designed for larger businesses.
Focusing on the website for the local clothing store, it is quite affordable to get a well-designed site. After the site is created, all that is needed is a domain name and a host. A domain name can be obtained while the website can be hosted by one of the many available and reliable web hosting companies that charge web-hosting annually at an affordable price. Therefore, the cost of e-commerce is quite low compared to the significant returns that this platform is going to yield. Therefore, it makes investing in an online clothing store quite affordable for a small business (Huang et al., 2013).
The Internet also provides a way for the company to gauge their productivity. This is possible through the statistics that one can get from having a website. The amount of traffic on the web will show the number of people visiting the site. Thus, you can gauge the size of the market the business is operating in. Also, you can tell the type of customers visiting your site. This information will be useful developing the company to reach a wider customer base and increase its diversity of clients. It also provides a chance for the company owner to learn from the client’s feedback and provide customer care in an excellent manner (Andam et al., 2014).
Everything that is positive must also have a negative side to it. Therefore, there are a few downsides to e-commerce. One of the weaknesses is the reliability of information about the business that is on the website. If that information is not updated on a regular basis then, the site will end up providing outdated information that will be unreliable to the needs of the business.
Technology also has hitches. These hitches include a power blackout that may render communication over the internet to be impossible. Therefore, the website needs to be hosted by a good web hosting company that will provide unrestricted access to the website at any time. If the web hosting company is not a good one, you will find that the website is always crashing. This may lead the website’s position on the search engine ranking to go down due to an unreliable connection.
Owing to the high number of the business on the web, it is quite an uphill task for a small business to reach the right customers or audience. This is attributed to the fact that some websites have better search engine optimization techniques than others. This puts some business at a disadvantage. Thus, there is a need to use search engine essentials to the best of your advantage. This will ensure that the percentage of the audience or traffic you receive on the web relates positively to the business (Longenecker et al., 2013).
The issue of bad publicity weighs significantly on the significance of an e-commerce platform about the sales made by the enterprise. At a particular time, you may find that a customer is not satisfied with the service or products that your company offers. This may drive the customer to air bad comments about your business as a way of expressing their frustration. The bad publicity may influence other customers. This may lead to the enterprise taking an adverse turn for the worst.
As we all know that image is a crucial thing to protect in the business industry. The Image of a business is everything. Therefore, this issue needs to be dealt with as soon as it comes up. An excellent way to do this is to provide excellent customer care and use feedback from the client to improve the quality of the products and services that a business offers.
The internet has a lot of potential regarding business matters. The internet has made the world be a global village. This means that communication has become faster and cheaper. Considering that communication is a vital organ for running a small business that has a high potential for expansion. More communication will enable the company to reach even the furthest customers in the world. This shows that there are opportunities for business exposure and increased sales that need to be utilized by small businesses.
Security issues are very crucial to a business that is still growing. To sustain the gradual growth over an e-commerce platform, a company needs to assure customers of security. Secure financial transactions, in this case, electronic transactions are a god way to win over the customer’s trust. Cyber theft and other criminal activities that happen over the internet lead to significant losses to business owner. Therefore, this threat needs to be dealt with following the laws that govern cyber activities.
In conclusion, the internet is a very useful tool. It can be used for some activities. The activities may be helpful to small businesses that join the e-commerce platform recently. It will be a big boost to the customer base and sales made by the enterprise. It is quite clear that the advantages of starting a small business online outweigh the disadvantages. The high potential for advertising, business exposure, and increased sales is good enough for a small business to grow with time.
References
Andam, Z. R. (2014). e-Commerce and e-Business.
Barnes, S., & Hunt, B. (Eds.). (2013). E-commerce and v-business. Routledge.
Cavusgil, S. T., Knight, G., Riesenberger, J. R., Rammal, H. G., & Rose, E. L. (2014). International business. Pearson Australia.
Huang, Z., & Benyoucef, M. (2013). From e-commerce to social commerce: A close look at design features. Electronic Commerce Research and Applications, 12(4), 246-259.
Longenecker, J., Petty, J., Palich, L., & Hoy, F. (2013). Small business management. Cengage Learning.
Turban, E., King, D., Lee, J. K., Liang, T. P., & Turban, D. C. (2015). Electronic commerce: A managerial and social networks perspective. Springer.
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One question trainers often ask is, “How can I accommodate different learning styles in a class?”
1. Recommend the best solution to this question, using properly cited sources to support your answer.
By taking this course, you are currently engaged in an online learning environment. Based on your VARK learning style and your background in higher education (some of you have learned in both traditional and online environments, whereas some have only studied online), address to the following:
2. Do you think that the online learning environment is best suited to a particular learning style?
3. Why do think so?
My learning style is Read/write
SAMPLE ANSWER
Introduction
There are various styles of learning that are applicable in a classroom setting. It is often recommended that an instructor should combine a number of teaching methods as opposed to just going with one. This helps to make the instructions clearer while at the same time accommodating all students. There various styles of learning each of which fit a specific group of learners. The most appropriate style or combination of styles of learning is dependent on a number of factors including the needs of the learners (LeFever, 2011). The combination of reading and writing has proven to be one of the most effective styles of learning. It helps to emphasize on all the aspects of learning. Reading and writing helps to encompass all the crucial aspects for learners to grasp the instructions.
Reading on one hand helps to keep the learner’s mind alert. Alertness of the mind helps to increase retention of the information. This ensures that the learner does not only understand the instructions but also s able to remember the instructions later. Writing on the other hand is a form of emphasis. As the learner writes, they tend to repeat and emphasize that which they have read. This emphasis is crucial for retention and recalling which is what learning is about. A learner must remember what they learn and be able to apply it.
Online Learning Environment
Online learning has become very common in recent years with the advent of technology. It is one of the styles of learning which must be combined with their styles to become effective. This style of learning must be incorporated with book learning. It is not sufficient that students should rely just on what is sent to them via the online platform. The danger of relying on this form of learning solely is that student will not make extra effort of reading extra materials. This will make their learning very limited. Online learning must therefore be combined with book reading so as to expand on knowledge.
Why So?
While in school, students just want to go through the system and get done. It is not very much their concern whether they actually leaner what they ought to. This means that whenever students find shortcuts, they often go for them (Reid, 2010). Having an online platform without incorporating any other style of learning will give students an easy way out which they will often prefer. The risk is that the effort of the student will not be put into action.
In a learning process, a student should not just wait for instructors to give them all the materials. An instructor is supposed to be a guide for the students who then must go beyond and look for further information. Students must therefore be encouraged to read widely and consult various reading materials. The information provided on the online platform must therefore not be fully comprehensive. There should be gaps which students will be required to fill by reading the actual text. It is only in so doing that the culture of reading will be emphasized. Further this combination of learning styles ensures that students do not just read to pass exams. Instead, they read to gain knowledge which should be the primary goal. Combination of learning styles is certainly the best way to enhance leaning and accommodate all learners.
References
LeFever, M. (2011). Learning styles. New York: Prentice Hall.
PART I: The Key Link Is Organizational Strategy and Training
Most of us are very familiar with the Amazon Corporation and the phenomenal record of growth it has shown. Yet, not many of us know what goes on beneath that record of growth, and how the company functions based on a strongly developed corporate strategy. Read an article, “Jeff Bezos Explains the Next Step in Amazon’s Strategy,” in which Bezos explained one strategy step called “customer delight.”
Read “Jeff Bezos Explains the Next Step in Amazon’s Strategy—The ‘Hardest and Coolest’ Part,” from GeekWire
For a minute, assume you are in charge of developing a training program to help Amazon meet that goal of “customer delight.” (One definition of delight is to give great pleasure, satisfaction, or enjoyment.) Your role is to train Amazon employees who answer the telephone.
ASSIGNMENT INSTRUCTIONS: Address the following:
1. Identify three types of training you would implement to help Amazon meet this strategic goal. Use examples or supporting evidence.
2. Identify at least two specific topics you would include in this training.
3. Explain why you selected these topics and how they would address this strategic goal. Apply relevant professional, personal, or other real-world experiences to extend the dialogue.
PART 2: Generational Differences
One of the key issues developing in the field of training is demographic shifts in the workforce. While workforce shifts in race and ethnicity are generally well documented, other changes, such as generational differences, are often less well-noted. Generally, each generation has trouble understanding the attitudes and values of the generations that came before and after their own.
ASSIGNMENT INSTRUCTIONS: Review the The Millennials Are Coming video and the Generational Differences Chart, then addresses the following:
Click on the link provided to view the following video:
• The Millennials Are Coming | Transcript.
Read the “Generational Differences Chart
1. Do you agree with the evaluation of the millennial generation in the video?
2. Why or why not? Be specific in your reasoning. Use examples or supporting evidence.
3. How would having a group of trainees with members from each of the four generations described in the chart impact how you might have to develop a course in sexual harassment? Apply relevant professional, personal, or other real-world experiences to extend the dialogue.
SAMPLE ANSWER
Customer delight is a form of strategy that centers specifically on the customers. The aim is to ensure that the customer is satisfied and happy with the services offered by the company. When happy, the customer will come again another time and will also encourage other potential customers to seek services of the business. Three crucial trainings to be offered product training, customer needs trainings and customer expectations. Employees must be well versed with the products of the company in order to market them effectively (Bishop, 2013). They must also understand the needs of the customer. Understanding the needs of the clientele helps align the strategies accordingly. Customer expectations must also be carefully considered. The company must always ensure that they meet the expectations of the customers and possibly exceed them.
Some of the specific topics that would be covered under this training include the strength of the products of the company as compared to equal products of competing companies. Employees of the organization should have the ability to convince the customers as to why they should go for their products and not other equal products in the market (Bishop, 2013). The convincing power to a customer is based on good knowledge and understanding of the product.
Another topic that will be covered is the need to make the customer feel special and appreciated. Any time a customer walks into a business premise, they are very keen to see how they will be treated. Any time a customer feels that their time is not appreciated and that they are not given attention, they are not likely to come back. Customers must always remain central in order for the customer delight strategy to succeed.
Generational Differences Chart
The evaluation of the Millennial Generation is quite true. They definitely have a totally different approach to matters of work and certainly are seen as threat to those who have been there before them. Certainly, the fact they are technologically savvy makes them have an upper hand over the preceding generation. In this era, technology is at the center of all business strategies and development (Gaylor, 2012). The only worrying aspect is the manner in which they were raised. They perhaps may not be as aggressive as they ought to be.
I agree with the evaluation and observation having witnessed it fast hand. Despite the fact that the millennial generations are technologically savvy, they are definitely not as aggressive as the business environment demands. They are used to having almost everything on a silver platter. This makes them unprepared for the hard times and challenges they more likely face when they get to work.
Having trainees from the four different generations and having to teach on sexual harassment, one would have to come up with a moderated version. The fact that the trainees are from different generations means that their understanding of sexual harassment varies. Bring harmony in the understanding of sexual harassment from the perspective of all generations (Gaylor, 2012). The best approach in order to ensure that all the participants are well accommodated is to adopt chronology. The training can begin from the very first generation and their understanding of sexual harassment. The trainer can then move gradually to the current understanding of sexual harassment. In doing everybody will be accommodated, while at the same remain relevant and in tandem with the times. It is not always easy to come to a middle point with the different generations but one must always be sought.
References
Bishop, T. (2013). Jeff Bezos explains the next step in Amazon’s strategy- the hardest and coolest part. Geek wire.
CBS News (2007). The millennials are coming: Morley Safer On The New Generation Of American Workers. CBS News.
Gaylor, D. (2012). Generational differences. Director, Chi Alpha Campus Ministries, USA.
Most of us are very familiar with the Amazon Corporation and the phenomenal record of growth it has shown. Yet, not many of us know what goes on beneath that record of growth, and how the company functions based on a strongly developed corporate strategy. Read an article, “Jeff Bezos Explains the Next Step in Amazon’s Strategy,” in which Bezos explained one strategy step called “customer delight.”
Read “Jeff Bezos Explains the Next Step in Amazon’s Strategy—The ‘Hardest and Coolest’ Part,” from GeekWire
For a minute, assume you are in charge of developing a training program to help Amazon meet that goal of “customer delight.” (One definition of delight is to give great pleasure, satisfaction, or enjoyment.) Your role is to train Amazon employees who answer the telephone.
ASSIGNMENT INSTRUCTIONS: Address the following:
1. Identify three types of training you would implement to help Amazon meet this strategic goal. Use examples or supporting evidence.
2. Identify at least two specific topics you would include in this training.
3. Explain why you selected these topics and how they would address this strategic goal. Apply relevant professional, personal, or other real-world experiences to extend the dialogue.
PART 2: Generational Differences
One of the key issues developing in the field of training is demographic shifts in the workforce. While workforce shifts in race and ethnicity are generally well documented, other changes, such as generational differences, are often less well-noted. Generally, each generation has trouble understanding the attitudes and values of the generations that came before and after their own.
ASSIGNMENT INSTRUCTIONS: Review the The Millennials Are Coming video and the Generational Differences Chart, then addresses the following:
Click on the link provided to view the following video:
• The Millennials Are Coming | Transcript.
Read the “Generational Differences Chart
1. Do you agree with the evaluation of the millennial generation in the video?
2. Why or why not? Be specific in your reasoning. Use examples or supporting evidence.
3. How would having a group of trainees with members from each of the four generations described in the chart impact how you might have to develop a course in sexual harassment? Apply relevant professional, personal, or other real-world experiences to extend the dialogue.
SAMPLE ANSWER
Customer delight is a form of strategy that centers specifically on the customers. The aim is to ensure that the customer is satisfied and happy with the services offered by the company. When happy, the customer will come again another time and will also encourage other potential customers to seek services of the business. Three crucial trainings to be offered product training, customer needs trainings and customer expectations. Employees must be well versed with the products of the company in order to market them effectively (Bishop, 2013). They must also understand the needs of the customer. Understanding the needs of the clientele helps align the strategies accordingly. Customer expectations must also be carefully considered. The company must always ensure that they meet the expectations of the customers and possibly exceed them.
Some of the specific topics that would be covered under this training include the strength of the products of the company as compared to equal products of competing companies. Employees of the organization should have the ability to convince the customers as to why they should go for their products and not other equal products in the market (Bishop, 2013). The convincing power to a customer is based on good knowledge and understanding of the product.
Another topic that will be covered is the need to make the customer feel special and appreciated. Any time a customer walks into a business premise, they are very keen to see how they will be treated. Any time a customer feels that their time is not appreciated and that they are not given attention, they are not likely to come back. Customers must always remain central in order for the customer delight strategy to succeed.
Generational Differences Chart
The evaluation of the Millennial Generation is quite true. They definitely have a totally different approach to matters of work and certainly are seen as threat to those who have been there before them. Certainly, the fact they are technologically savvy makes them have an upper hand over the preceding generation. In this era, technology is at the center of all business strategies and development (Gaylor, 2012). The only worrying aspect is the manner in which they were raised. They perhaps may not be as aggressive as they ought to be.
I agree with the evaluation and observation having witnessed it fast hand. Despite the fact that the millennial generations are technologically savvy, they are definitely not as aggressive as the business environment demands. They are used to having almost everything on a silver platter. This makes them unprepared for the hard times and challenges they more likely face when they get to work.
Having trainees from the four different generations and having to teach on sexual harassment, one would have to come up with a moderated version. The fact that the trainees are from different generations means that their understanding of sexual harassment varies. Bring harmony in the understanding of sexual harassment from the perspective of all generations (Gaylor, 2012). The best approach in order to ensure that all the participants are well accommodated is to adopt chronology. The training can begin from the very first generation and their understanding of sexual harassment. The trainer can then move gradually to the current understanding of sexual harassment. In doing everybody will be accommodated, while at the same remain relevant and in tandem with the times. It is not always easy to come to a middle point with the different generations but one must always be sought.
References
Bishop, T. (2013). Jeff Bezos explains the next step in Amazon’s strategy- the hardest and coolest part. Geek wire.
CBS News (2007). The millennials are coming: Morley Safer On The New Generation Of American Workers. CBS News.
Gaylor, D. (2012). Generational differences. Director, Chi Alpha Campus Ministries, USA.
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The selected article is Approaches to Training and Development. The main objective of this article is to emphasize on the need to take a step by step approach in training. The author of the article argues that in order for training to be fully effective and meet the intended goals, it is necessary that it is done systematically. More often, trainers miss the point when they train in a block format. This involves combination of many aspects of training which are taught but in shallow manner (Kaur, 2010). At the end of the training, there is a lot that has been taught but very little has been internalized by the trainees. Trainers must ensure that by the end of training program, the trainees have actually understood and can put into use what they have been trained on.
One of the ways of ensuring that training is systematic is preparing an agenda for each training forum. Before the trainer can embark on training, he or she must prepare in advance what need to be trained. At the university level course instructors are required to prepare a course outline (Kaur, 2010). The outline gives, at a glimpse, what is to be covered for the entire semester. This helps both the instructor and the learners prepare in advance making the learning process easier and easy to demystify. Having an agenda also helps the instructor to easily identify whether there are any crucial areas that have been left out. An agenda is a guide that directs both the trainer and the trainees.
The article selected for this assignment supports in many ways my existing knowledge of training. The article has indicated clearly that training should not be done for the sake of doing it and completing the same. More often, both the trainers and the trainees focus on the end goal which is to complete the task until they lose focus of the main goal. The article emphasizes that the goal of training should be to ensure that the trainees learn the material prepared by the trainer.
The author of the article also notes that moving systematically is crucial in ensuring that the trainees are not lost in the cause of the training. When a trainee is bombarded with too much jumbled information they tend to get lost. At the end of the training, the trainees are left more consumed than they were before the training. However, with a systematic mode of training, it becomes easy to help any trained who may have challenges understandings some of the concepts (Blanchard & Thacker, 2013).
The article also supports my thoughts by arguing that every area in employment requires training. Even those who offer training will from time o time require refresher courses to better their skills. As such, no trainee is excluded from training. Every person must endeavor to add to their pool of kills in order to better their act. For trainers, they must remain on toes considering the dynamic nature of their field. Approached and trends change give only the latest in the market to their trainees.
The article also asserts that approaches chosen for training must also be carefully considered. A trainer should always go for an all accommodative and all inclusive method that ensures different needs are taken care of (Blanchard & Thacker, 2013). The author further notes that necessary to remember that the needs of trains vary. As such, it is paramount that each need is well taken care of. The only way to do is to use an all inclusive approach.
Community & Public Health Nursing; Epidemiological Report
Order Instructions:
Community & Public Health Nursing
Epidemiological Report
Develop a report using the information and data gathered in weeks 1 and 2 activities. The following topics will be covered:
1. Identify the target population
2. Definition of the risk or problem and the significance.
3. Scope of the identified problem
4. Evidence that problem exists in your population and from CDC, WHO, or similar organization
5. Compare data of your population with another population or community (neighboring city, state etc.)
SAMPLE ANSWER
Epidemiological Report
Epidemiological reports summarize the findings of studies that presides them. In most cases, epidemiological profiles work hand in hand with need assessment reports. Both tools are essential for the designing of health development projects for communities. In most societies, health care practitioners and public health conduct need assessment studies and epidemiological reports on a regular basis for their communities.
The residents of Prince George’s County are the community of interest in this report. HIV/AIDS is the epidemiology of concern, and so the sexually active population in Prince George’s is of particular interest for the report. Previous research indicated that the county has people of different origins and that African Americans and the Hispanics constitute the majority (Onboard Informatics, 2015). The estimated total population of the county is approximately 900,000 (Creekmur, 2014, Pg. 1). Cultural practices influence the spread of HIV/AIDS, and the diverse constitution of the population in Prince Georges influences epidemiological findings.
Researchers found that in the State of Maryland, HIV/AIDS is more prevalent in people who are between thirty to thirty-nine years of age. (Center for HIV/AIDS Surveillance, Epidemiology, and Evaluation, 2013, Pg. 25). The age group coincides with the married people, implying that HIV/AIDS transmission occurs more frequently among sexually active persons than in other populations. Therefore, it could be reasonable to infer that marriage places people at a risk of the disease. The occurrence of the epidemic was also high among residents of ages 40 to 49 and 20 to 29, indicating an irresistible call for interventions.
Stakeholders require enhancing sexual education among the population, with emphasis on the married people. People need adopting healthy behavioral practices such as faithfulness in their marriage to counter the high rates of the disease. HIV/AIDS prevalence among teenagers and the younger population was below the alarming threshold. However, stakeholders should not misinterpret the data and ignore teenagers in the educative strategies. It is advisable that the responsible bodies educate teenagers on the sexual matters as well as concept that present in HIV/AIDS. Placing the population at an informed position could be effective in handling epidemics. Such moves could be preventive, and would lead to the optimal goal of minimizing the occurrence of the nuisance in the county.
In Prince George’s County, behavioral practices might have caused the high prevalence of the disease. For instance, drug abuse among the residents might have resulted in irresponsible sexual activities. Statistics indicates that close to 80% of the adult residents of Prince George’s drink alcohol on a frequent basis (Onboard Informatics, 2015). CDC also noted the high alcohol consumption and tobacco smoking as risky behaviors that members of the Prince George’s community indulge (cited in Creekmur, 2014, Pg. 6). Alcohol use accompanies the impairment of decision-making processes. Therefore, it could be logical to deduct that its wide use among the community contributed to the high cases of HIV/AIDS transmission. Alcohol use and sexual misbehavior are common co-occurring events in communities, and they indicate a need for interventions.
Compared to other states, Maryland ranked position seven in the prevalence of the disease (Maryland Prevention and Health Promotion Administration, 2013). The statistics translated to a frequency of 30.6 new victims in every population of 100,000 people. The implication of Maryland being among the top ten most affected states is that the county is at an alarming epidemiological state. HIV/AIDS prevalence in the region increases with time, with data indicating rates of 632.9 cases for every group of 100,000 persons by the year 2010 (Maryland Prevention and Health Promotion Administration, 2013).
Providing cost effective care without limiting access
Providing cost effective care without limiting access
Order Instructions:
Providing cost effective care without limiting access
Providing cost effective care is a professional aspect of the Advance Nurse Practitioner’s role when caring for clients. Diagnostic testing can aid in therapeutic decision making, but contributes substantially to the cost of medical care. Testing is necessary in most cases, and if used improperly can cause significant cost and not lend much to diagnostic accuracy.
Write a 4 page APA formatted paper on the need to provide cost effective care without limiting access to care.
Discuss:
• Why this is an important aspect of providing care to patients
• How care can be made more affordable without limiting access to necessary care
• How to maintain cost effectiveness and still get the needed information for a diagnosis without ordering unnecessary diagnostic exams
Assignment Requirements
The finished Assignment should be a 4-page descriptive and critical/evaluative essay, excluding the title page and references. The viewpoint and purpose of this Assignment should be clearly established and sustained.
Before finalizing your work, you should:
• utilize spelling and grammar check to minimize errors; and
• review APA formatting and citation information found online, or on APA manual
Your Assignment should:
• follow the conventions of Standard American English (correct grammar, punctuation, etc.);
• be well ordered, logical, and unified, as well as original and insightful;
• display superior content, organization, style, and mechanics; and
• use APA 6th edition format for organization, style, and crediting sources including:
• properly formatted header
• 12-point, double-spaced, Times New Roman font
• use of in-text citations
• title page and reference page
• use of headings (if applicable)
Resources
Choosing Wisely: Knowing the Costs of Health Care (Dana Frank, MD)
Choosing Wisely: The Impact of Rising Costs on Health Care (Joe Marine, MD)
Choosing Wisely: The Need to Simplify Health Care (Ann Morrill, MD)
Providing Cost Effective Care without Limiting Access
Introduction
Providing affordable care is a professional characteristic of (APN) Advanced Nurse Practitioner’s responsibility when taking care of clients. Diagnostic procedures in most of the time assist in making therapeutic decision-making. However, these procedures can contribute substantially to the expenditure of medical attention. Testing is crucial in medication, but if used improperly, it can bring considerable expenditure and not lend much for diagnostic accuracy. Therefore, the following discussion will indulge in discussing the importance of enhancing care that is cost-effective without restraining access. In addition, paper will discuss how care can be made more affordable. The paper concludes by suggesting ways on how to maintain cost effectiveness in the provision of cost-effective care without ordering unnecessary diagnostic exams.
Discussion
Providing care that is cost-effective without restraining access has a number of considerable benefits. Considering that the cost of health care services in the U.S. is increasing every year, government and other health stakeholders are looking for ways on how to health care affordable. One importance noticed by Greene (2015) is that cost-effective care will automatically relieve the heavy burden carried by health providers. For instance, health organizations can fight turnover costs of their nurses. This is because saved costs are usually used in motivating and retaining nurses. Persad (2015) argues that this will save the health organization the costs of advertising, and the overall costs employed to market nursing positions in the effort to recruit and employ nurses to take the turnover vacancies. This importance leads to another importance of increased productivity, which is one of the main agendas for the existence of a health organization as a business. Another importance regarding providing cost-effective care without limiting access is an improvement in providing quality healthcare. This is because cost effective care ensures that there is enough money saved to revolutionize medication administration, communication improvement, facilitate intensified and extensive follow-up, as well as client engagement (Greene, 2015). Considerably, affordable care without limited access facilitates coordination of patient care to decrease unneeded assessment and processes. Besides, a health facility can work effectively with other health providers such as case managers to ensure that there is safe and well-timed hospital discharge. Finally, transparency is witnessed when there is cost effective care (Persad, 2015). When cost effective care is put on the ground, nurses and medical practitioners do not find it necessary to direct a client to unnecessary diagnosis or procedures. Rather, the practitioners inform the patients all matters in black and white and involve other professionals in it.
Health care expenditures remain a key challenge to most Americans in accessing quality health care in the U.S. Greene (2015) argues that although such Act as the Affordable Care Act strives to make every American get affordable care, there has been limitation in accessing the health care services. One method to get affordable health care, Greene (2015), for instance, is by patients avoiding scheduling non-medically illustrated labor instructions before thirty-nine weeks. This is meant to reduce the use of unnecessary imaging assessments, for example, early utilization of MRI or CT for mild complaints that will automatically disappear on their own. Dana (2011) continued to assert that most unnecessary tests and procedures expose a patient to radiation and unwanted surgery.
Ann (2011) who added that the inaccessibility to affordable care is because of the complexity of health care echoes Dana’s argument. Ann (2011), an endocrinologist at Maryland Medical Center, argues that the only affordable care that can be made available to Americans is patient-centered care. In other words, Ann (2011) calls for an absolute simplification of the processes involved in mediation in the interest of the patients. Ann (2011) continued to assert that many patients give up in the quest for affordable health due to inconveniences of bureaucratic procedures in accessing health care. However, Joe (2011), a cardiologist at John Hopkins Bayview, appears on the realm of this discussion about affordable health care by attesting that the reason behind inaccessibility to affordable health care is the continued rising costs of health care. Greene (2015) echoes this statement by arguing that patients have to be assisted financially to access health care.
Another alternative to making care affordable is by empowering non-physician providers. This empowerment will ensure that non-physicians such as advanced-practice nurses practice entirety of their training (Persad, 2015). Progressively, these providers will expand the workforce, which will necessarily lower prices to make health care affordable. Making medical insurance cover cheaper will also aim at making health care affordable. Health insurance exchange plans are reasons behind unaffordable health care (Greene, 2015). These costs make makes it hard to make health care affordable.
By fostering efficient communication between health care providers and patients, cost effectiveness can be maintained, and make doctors acquire the required data for a diagnosis without ordering pointless diagnostic assessments. Contributing in the Choosing Wisely, Ann (2011) argued that poor communication between the two parties hinders accessibility for affordable health care. When there is coherent communication between providers and patient, Greene (2015), there is a better discussion about tests and procedures, and the patient will be able to make the decision about his or her condition. For instance, when a man is suffering from prostate cancer is fed with information regarding the treatment of the disease he might not seek medication. Persad (2015) argues that this is because the condition is unlikely to affect him before he dies due to other causes. Therefore, the patient will not go for testing and scanning, as they become unnecessary. Although health care resources are abundant, they are however utilized improperly. Dana (2011) who argued that nurse practitioners do not know the costs of health are procedures gave this statement. He also added that many billions of money is wasted each year through unnecessary services such as fraud and excessive administrative expenditures. Therefore, Persad (2015), the physician ends up recommending unnecessary diagnostic procedures. Thus, there is need to educate the physician about the cost of the health care procedure, which they will be using to reevaluate their decisions before prescribing unwanted medical procedures and tests. In addition, nurse practitioners need to be supplied with comprehensive copies of the cost of each test. According to Dana (2011), this will assist them in getting back to the list and evaluate whether it is effective to carry out a diagnostic test.
Summary
In conclusion, it can be deducted from the above discussion that nurse practitioners can unintentionally result in unnecessary medical testing and procedure. This leads to misuse of resources leading to cost-ineffectiveness. However, this can be averted if there is established good communication between providers and patients to reduce the numbers of unnecessary procedures and tests. Altogether, affordable care will be made available to the patients if medical insurance premiums are made affordable and the workforce of nurse practitioners expanded.
References
Ann, M. (18 Aug, 2011). Choosing Wisely. The Need to Simplify Health Care. [You Tube]. Retrieved on 10 July, 2015 from:
Greene, S. (2015). A survey of emergency medicine residents’ perceptive of the choosing wisely campaign. American journal of Emergency Medicine, (6), 853.doi:10.1016/j.ajem.2015.03.067
Joe, M. (18 Aug, 2011). Choosing Wisely: The Impact of Rising Costs on Health Care. [You Tube]. Retrieved on 10 July, 2015 from:
Persad G. (2015). The Medical Cost Pandemic: Why Limiting Access to Cost-Effective Treatment Hurts the Global Poor. Chicago Journal of International Law, 15559.
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Community Needs Assessment: Prince George’s County
Order Instructions:
W2 Clinical Assignment: Assess the Needs of the Community
Community & Public Health Nursing
Assess the Needs of the Community
Data Gathering: Data can come from a variety of sources and can include the following:
• Demographics of the community
• Vital statistics
• Previously conducted surveys
• Information from state and local health departments
The paper will use prince Georges County in Maryland as its community in question.
SAMPLE ANSWER
Community Needs Assessment: Prince George’s County
Needs assessment is a vital practice in communities as it allows stakeholders to identify gaps and work toward their closure. It is through needs assessment that parties identify problems and seek measures of addressing them. The utilization of the results that need assessment studies reveal could facilitate developments in communities. The process is usually systematic, and it is the desire to improve living conditions and other aspects of life that motivates the personnel that conducts the assessments. In most communities, needs could be relative, perceived, or expressed.
Prince George’s County has people of varied origin, and Hispanics and African-Americans constitute the majority. 98% of the county’s population was residing in the urban in the year 2012, and only 2% of the total population dwelled in rural areas (Onboard Informatics, 2015). Males constitute 44% of the population while females make up the remaining 56%. According to studies, the mean weight of men in the county is 198 pounds while that of females is 172 pounds (Onboard Informatics, 2015). The population recorded a score of 3.6 on general health, and, therefore, the county hits the average mark. The studies indicated that more than 70% of the residents engage in frequent physical activities (Onboard Informatics, 2015). The studies also showed that less than half of the population smoked cigarettes, and almost a three-quarter of the adults took alcohol (Onboard Informatics, 2015).
There are varied forms of needs in Prince Georges. Public health is among the areas where the residents of Prince George’s express needs. For instance, the community requires an enhancement of health care accessibility. Raised cost of services hinders a significant population from accessing medical care. Measures such as making prescription medications cheaper could promote the accessibility of health care. There is also a considerably uninsured population in the county, and extending cover to such persons could promote care accessibility. Focusing on the needs of the elderly could also offer an efficient measure toward the enhancement of care accessibility. The county has a considerably large population that is beyond sixty-five years, and supporting them could have a substantial impact on the community’s public health sector.
There is also a need for stakeholders to offer intensive education to the residents of the region. For instance, stakeholders could make the population aware of health hazards that could present in their area. There is a need to inform the residents of the appropriate livelihood to adopt so as to avoid diseases. From the demographics, an appreciable percentage undertakes physical activities, and educators could encourage more residents to pursue the approach (Onboard Informatics, 2015). The population also needs education on chronic ailments. It could be necessary to warn the residents of Prince Georges against practices that could predispose them to terminal illnesses.
There is a need to reduce alcohol consumption among residents of Prince Georges. About 80% of the adult population is alcoholic, yet the practice comes with adverse effects on the health of the alcohol users (Onboard Informatics, 2015). The community should understand the conditions associated with alcohol use.
The community also constitutes of people of varied origins, and there could be a possibility of discrimination in care access on the basis of people’s origin. Therefore, there is a need for leaders and health care practitioners to ensure that they offer services beyond racial considerations. Stakeholders should ensure that community members access standard care without racial barriers.
please proceed with my new order, this is the proposal for the management project, below are the areas I want to cover:
1- how the B2B business in the telecom industry works.
2- how globalization and internationalization is affecting the B2B.
3- best B2B practices in the industry world wide.
4- comparative analysis for Etisalat UAE and Vodafone B2B models.
5- what are the opportunities of B2B business with the globalization.
6- what are the threats or the challenges?
6- I want a part also to be covering the effect of technology on the telecom industry “smart phones, new apps, etc”
Please confirm if this is understandable, knowing that if you will provide me with a good proposal you will also write for me the whole project more than 10000 words.
SAMPLE ANSWER
1.0 Introduction
For many years, Telecommunication is one of the industries that have recorded high growth and profitability. However, this scenario is fast changing, the industry is currently facing a lot of challenges that range from increased competitive rivalry, falling profits, slow growth prospects to rapidly falling prices (SHAH and SHAIKH, 2010). One strategy telecom industry has identified is to spearhead transformation in the way they do their business to cut costs and to ensure they remain competitive. Other challenges that business entities experience in the industry include static business processes that affect marketing, poor customer services, high labour overheads and related costs (ALMOSSAWI, 2012). Lack of integrated services has over the years impacted on customer service negatively in the industry. Telecom industry players have identified integrated services as the only way to meet fast changing customer needs. These challenges, regulatory pressures and the need to capture opportunities presented in the market coupled with other services has contributed to increased Business to Business (B2B) relationships between various service providers, specialist content and telecommunications entities (MEHROTRA and KUMAR, 2014).
2.0 Statement of the Problem
Due to the ever increasing challenges facing the telecom industry largely precipitated by sluggish global economic growth, changing market and fast changing technology, many telecom companies have been forced to rethink their business models (SAMANTA and DANSON, 2014). Many companies in the telecom sector have had to tighten existing management processes, put efforts to eradicate bureaucracy and eliminate duplication of effort and systems to retain their competitive position in the market. Most telecommunication companies are embracing B2B integration to achieve these objectives. Business to business (B2B) integration enables telecom companies to expose interfaces to their processes and systems which facilitates integration of business partners in the industry (LIYAKASA, 2012). Analysts have pointed out that B2B relationships in the industry can be costly and time consuming which could easily make these services commercially unprofitable. Challenges arise from lack of or limited automation, legal and commercial aspects of forming partnerships among others challenges (ZAGER, 2010). The aim of this project is to analyse the opportunities and challenges that are prevalent in B2B relationships in the telecom industry.
3.0 Research Objectives
The specific research objectives of the study include;
To find out the opportunities that are prevalent in B2B relationships in telecom industry
To determine the challenges that telecom companies face in B2B relationships
To find out the current trends in B2B relationships in telecom industry
4.0 Scope of the Study
The study will involve identifying a representative sample from selected players in the industry who have entered into B2B relationships. The study will involve collecting data and information from industry players, regulators and other stakeholders.
References
ALMOSSAWI, M.M., (2012). Customer Satisfaction in the Mobile Telecom Industry in Bahrain: Antecedents and Consequences.International Journal of Marketing Studies, 4(6), pp. 139-156.
LIYAKASA, K., (2012). Fewer than 1 in 7 B2B Customer Relationships Are Optimal. Customer Relationship Management, 16(7), pp. 21-22.
MEHROTRA, R. and KUMAR, S., (2014). A Comparative Study of Customer Relationship Management in Telecom Industry in Rajasthan. Asia Pacific Journal of Management & Entrepreneurship Research, 3(1), pp. 169-178.
SAMANTA, I. and DANSON, M., (2014). DRIVERS OF RELATIONSHIPS AFFECTING B2B FIRMS IN AN E-COMMERCE ENVIRONMENT. Independent Journal of Management & Production, 5(3), pp. 777-805.
SHAH, M.A. and SHAIKH, F.M., (2010). Mobile Phone Industry a Growth Model for the e-Business Firms in Pakistan. Journal of Business Strategies, 4(1), pp. 57-72.
ZAGER, M., (2010). B2B MARKETING NEW DAY, NEW STRATEGIES. Rural Telecommunications, 29(3), pp. 20-22,24
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