Customer Relationship Management in Current Event Directions for the current event: Find an example related to service/ service leadership/quality assurance/customer relationship management, etc.
used by or in a hospitality operation. Describe two key points. How might you use this information in the future? Include resources, 1/2 to 1 page, single-spaced. Submit as a Microsoft Word document. Listen to your customers, when developing a customer relationship management strategy, to determine their needs. Use technology like customer relationship management software, email and social media to inform and entice customers to visit your bookstore. Provide exceptional customer service to those that visit to ensure repeat business and referrals.
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