User Centric Marketing and Communication Strategy

User Centric Marketing and Communication Strategy Final Project, 5 pages + 3 visual adverts  Individual. Please post in this card with first and last name in the pdf document name.

User Centric Marketing and Communication Strategy
User Centric Marketing and Communication Strategy

For the first 3 pages page of the report please explain the market entry strategy via Etsy for your chosen product and brand/maker. Please include these concepts by UNDERLINING them

  1. Foreign market choice
  2. Standardization vs Adaptation
  3. Choice of Entry Mode
  4. 3 major barriers to Entry
  5. User Positioning Strategy

For the remaining 2 pages, please show how you can create a more user-centric communication strategy based on Instagram. Show a mind map of your target customers and their interest areas. Please include follower numbers. Show 3 versions of an image advertisement to target each of these different segments. If you do not have Photoshop, please use GIMP (free version).

Please combine the 5 pages and 3 adverts into one PDF document and post here in this card.

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