Marketing Plan Presentation Capstone Essay Paper

Marketing Plan Presentation Capstone Essay Paper

Will be provided.

Marketing Plan Presentation Capstone Essay Paper
Marketing Plan Presentation Capstone Essay Paper

Final Pitch Grading Criteria

What we’re going to grade you on.

  1. Concept / Idea Quality

Is this a good idea? Why? Is it novel or is anyone else doing it? Is it do-able? What’s new or different here?

What problem does it solve? How does it make money?

  1. Is There a Market?

PROVE there is a market. Who is the customer? What do you know about them? Where are they? What do they want? Why? Got research?

  1. Industry & Competitive Analysis

What’s the size/growth rate of the industry? Fragmented or consolidating? Who is the competition? What do they offer? How can you compete? Are you Unique, Differentiated, or Commoditized?

  1. Operations

What will you provide (as a service) or manufacture? Is it doable? How do you build it / make it work? Are the resources/logistics needed – understood? Can you produce enough to get the revenue needed?

  1. Finance

Got revenue? Can you sell enough to cover expenses and breakeven/be profitable = 36 months?

Does your projected revenue “tie” to i) amount of product you can produce; ii) spending for the marketing planned? Do the numbers make sense? Are expenses credible? Is the business sustainable?

  1. Marketing Plan Presentation Capstone Essay Paper Marketing

What’s the plan to get the customer? Acquisition Cost? C L T V? Breakeven point? Dollars are not infinite –

How do you allocate for the best / greatest reach and most customers? How many customers acquired? Retained? Does the plan make sense? Is the plan supported by documented sources, data, and market research?

  1. Management Team / Board

What do they bring to the party? Why do: i) you want them? ii) they want you? Will investors like them?

  1. Presentation Skills

Does the presentation establish credibility and answer questions? Professionalism/audience interaction? Organization / use of time? Effective graphics /style? Typos / Grammar / Usage / Writing Skills?

Effectiveness of Marketing and Value Based Pricing

Effectiveness of Marketing and Value Based Pricing – We have 5 of our courseware, and the teacher asked us to choose 3 of them to complete the writing.

Effectiveness of Marketing and Value Based Pricing
Effectiveness of Marketing and Value Based Pricing

The three I chose are as follows:

Pricing, Advertising, Segmentation

– Word count: 2000 words Reference: 15 (preferably in the courseware)

Effectiveness of Marketing and Value Based Pricing

– Each topic is written about 500 words. Each topic is written in one paragraph. Please do not segment. The remaining words are used to write introduction and conclusion,

Let’s take one of the topics as an example: Pricing

  1. In order to improve the effectiveness of marketing, the most important changes that should be made are from traditional cost-based pricing to value-based pricing with better margins and price elasticity.
  2. Then write what should be done, how to improve the effectiveness or efficiency of marketing.
  3. Find a company or brand as an example to prove your point of view.
  4. Discuss your point of view with critical thinking.

Effectiveness of Marketing and Value Based Pricing

Important: All paragraphs need to use the relevant knowledge and special vocabulary in the courseware, because the teacher is required to learn more in the classroom to complete the homework, so please read the relevant courseware and complete the professional vocabulary in the courseware, professional Please don’t write according to your own ideas.

The following are the teacher’s homework requirements. Please also meet the requirements of the teacher and my outline:

Marketing Plan Talent Agency Essay Paper

Marketing Plan Talent Agency Essay Paper My company service is a talent agency and we sign all types of talent like actors, performers, models, etc and build up their career.

Marketing Plan Talent Agency Essay Paper
Marketing Plan Talent Agency Essay Paper

INSTRUCTIONS:

This is your marketing plan assignment. Pick a product and write a marketing plan as a General Manager of a business. You can choose any product or service. The goal is to use the key course concepts: the 5Cs, STP, and the 4Ps. Each of these concepts requires at least one well-written and well-thought-out paragraph. Pay special attention to target markets, product positioning, price, and promotion; these concepts need multiple paragraphs to explain. You also must answer how and why the strategies are chosen.

Paper is to be a minimum of 6 pages, not counting the title page or reference page. Maximum paper is 8 pages. Paper is to have at least 4 references beyond the textbook. Please see the rubric for grading guidelines.

All written work MUST be submitted in one of the following formats: .doc., docx,, PDF or .ppt. In addition, all written work must be completed using proper APA format.

Country Analysis for Market Entry Research Paper

Country Analysis for Market Entry Research Paper Learning outcomes covered in this work:

Country Analysis for Market Entry Research Paper
Country Analysis for Market Entry Research Paper
  1. Identify a potential overseas market for entry by an established organization and examine its market potential and feasibility.
  2. Critically evaluate political, economic cultural and competitive issues likely to be encountered when attempting to enter this new market.
  3. Create an appropriate market entry strategy in order to justify entry by a new brand.

Country Analysis for Market Entry Research Paper Task

For this work you are required to develop and critique an entry strategy OF INDONESIA.

  1. For the country that you have selected carry out an audit to assess its level of attractiveness for a hospitality, tourism or events business which may be considering entering this new market. The report should consider PESTEL factors along with its natural resources, transport infrastructure, cultural idiosyncrasies, risk and corruption.
  2. Your report should pay particular attention to market size, segmentation and positioning, social trends, consumer behaviour, market structure and analysis, competitor analysis, communications strategy, pricing decisions, any legal and environmental issues, level of risk and the recommended method of market entry.

Business Plan Milestone Five in Marketing Research

Business Plan Milestone Five in Marketing Research and Evaluation Milestone Five: Marketing Research and Evaluation

Business Plan Milestone Five in Marketing Research
Business Plan Milestone Five in Marketing Research

In 5-3 Final Project: Business Plan Milestone Five: Marketing Research and Evaluation, you will submit Milestone Five. The format should be:

Business Plan Milestone Five in Marketing Research

A document in which you present evidence that a market exists for your business. In other words, you must convince investors that a large enough market exists for your product or service and that your business can be competitive in that market.

Identify the target market of your business and state the size in dollars and units. How will you remain competitive? How will customers’ needs be assessed over time? Who are the main competitors of your business, and what are their strengths and weaknesses (refer to Milestone Two for this information)? What percentage of market share do the competitors have, and what percentage can you expect to get?

Address pricing policy and how the business’s prices will penetrate the market, maintain its market position, and allow the business to earn a profit.

Business Plan Milestone Five in Marketing Research

Address promotion strategy, distribution strategy, and service policies.

Milestone Five should be approximately 800–1000 words in length.

This milestone is graded separately. Use the Final Project Rubric to structure feedback.

Business Plan Milestone Five in Marketing Research Instructions

In Milestone Five, Marketing Research and Evaluation, you will be presenting evidence that a market exists for your business.

Your goal will be to convince investors that a large enough market exists for your product or service and that you can be competitive in that market.

Identify your target market and state the size in dollars and units. How will you remain competitive? How will you assess your customers’ needs over time? Who are your competitors, and what are their strengths and weaknesses (you can refer to Milestone Two for this information)? What percentage of market share do your competitors have, and what percentage can you expect to get?

You will also want to address your pricing policy and how your price will penetrate the market, maintain your market position, and allow you to earn a profit.

Address your promotion strategy which should include the use of social media, your distribution strategy, and your service policies.

Disaster Recovery Plan DRP Essay Paper

Disaster Recovery Plan DRP Essay Paper for any selected scenario.

Please select a Disaster Recovery Plan (DRP) for any selected scenario. You can choose any organization’s plan or create your own.

Disaster Recovery Plan DRP Essay Paper
Disaster Recovery Plan DRP Essay Paper
  1. Describe the key elements of the Disaster Recovery Plan to be used in case of a disaster and the plan for testing the DRP.
  2. Briefly discuss the internal, external, and environmental risks, which might be likely to affect the business and result in loss of the facility, loss of life, or loss of assets. Threats could include weather, fire or chemical, earth movement, structural failure, energy, biological, or human.
  3. Of the strategies of shared-site agreements, alternate sites, hot sites, cold sites, and warm sites, identify which of these recovery strategies is most appropriate for your selected scenario and why.
  4. For each testing method listed, briefly describe each method and your rationale for why it will or will not be included in your DRP test plan.

ï Include at least Four (4) reputable sources.

ï Please make sure your submission is 3 pages in length and meet the minimum APA formatting guidelines.

Marketing Research Plan Assignment

Marketing Research Plan
Marketing Research Plan

Marketing Research Plan Instructions

Please make sure that you abide by ALL the instructions.

Based upon your textbook readings, you should now feel confident in your marketing research skills. You must now choose an organization of your preference. This organization can be for-profit, non-profit (including church), government, or an educational organization. If you are currently working you are encouraged to utilize your current organization.

The Marketing Plan (Section 3) is to be written as a word document that is to be submitted to an executive team. The material presented in section 3 may be written in a report fashion that follow APA 6th edition standards. You are to include headings and sub-heading outlining to required information. These headings and sub-headings are to abide by APA 6th edition formatting standards. Your plan is to be based upon current and past research with regards to the appropriate context. In support of your plan you will include an 8-10 page literature review. This literature review is to add the element of validity throughout your plan. For example, if you are identifying the target audience in section three of your plan as being females between the ages of 25-30, you will need to include a section in your literature review where you have found this to be a viable target audience. YOU CANNOT GUESS ON ANY OF THE REQUIRED SECTIONS. Said differently, in your plan if you offer suggestions I will go back through your literature review and see how you arrived at these suggestions. If you are merely guessing you will not receive credit for that section of the plan. You literature review is to be included in the appendix of the submission and is to follow APA 6th edition standards.

The entire submission should be a minimum of 12 pages including your abstract and not the reference page.

Format

  1. Abstract
  2. Marketing Plan

Macroenviroment- Analyze the following environments surrounding your product or service

  • Economic
  • Social – Cultured
  • Technological
  • Political-legal
  •  Ecological
  • Competitive Analysis
  • Who are your competitors and what are they doing?

Internal Environment

  •  Organization’s marketing objectives
  • Organization’s competitive advantage
  • Organization’s branding
  • Organization’s positioning

Target Market

  • Identify and describe the company’s current customers.
  • Identify and describe your target buyers/end users (prospects)

SWOT Analysis

  • Strengths
  • Weaknesses
  • Opportunities
  • Threats
  • Marketing Mix Strategy (include action plans with each specific strategy)

Product

  • Define what your company product/service is.
  • Identify the products or services that your company provides.
  • Innovation plan for any new product development / improvement and research.

Price

  • Define whether your pricing will be above, below, or equal with your competitors and
  • Decide whether you will lead, follow, or ignore changes in competitor’s pricing.

Place/physical distribution

Identify the distribution channels through which your products / services will be made available to the target market / end users.

 Promotion

  • Describe the image or personality of your brand and its products or services.
  • Determine whether your company will be a market category leader, follower, challenger, or niche player.
  • Describe how you will use the Promotional Mix to communicate your product or service uniqueness to the market.

Conclusion/Summary

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Market Potential for Largest Minority Target Markets

Market Potential for Largest Minority Target Markets Use the outline provided to prepare a report on the size, location, purchasing power, and market potential for the three largest minority target markets in the country Hispanic Americans, African Americans, and Asian Americans.

Market Potential for Largest Minority Target Markets
Market Potential for Largest Minority Target Markets

Your citations must include a direct URL to where you found the information. A primary target market is the segment of a marketplace a business believes will give it the best chance to sell. A primary target market may not be the largest segment of a marketplace. For example, the majority of people who play golf may be men under age 50.

Almarai company Marketing Case Study

Almarai company
Almarai company

Almarai company

• YOU are the marketing agency selected to develop a marketing plan for this organization
• Present to the company/organization (the audience and me!)
• Persuade us to adopt your plan
• Be creative!

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

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Marketing main line of business of the company

Marketing main line of business of the company
Marketing main line of business of the company

Marketing main line of business of the company

Describe the main line of business of the company.
Name 4 of the countries in which the company operates.

Explain in detail the implementation of the 4 P marketing mix concept by the company, including the following:

  • Competition
  • Target market
  • Product strategy
  • Distribution strategy
  • Communication strategy
  • Pricing strategy

Describe any differences observed in the implementation of this concept from one country to another.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

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