Marketing Plan Talent Agency Essay Paper My company service is a talent agency and we sign all types of talent like actors, performers, models, etc and build up their career.
Marketing Plan Talent Agency Essay Paper
INSTRUCTIONS:
This is your marketing plan assignment. Pick a product and write a marketing plan as a General Manager of a business. You can choose any product or service. The goal is to use the key course concepts: the 5Cs, STP, and the 4Ps. Each of these concepts requires at least one well-written and well-thought-out paragraph. Pay special attention to target markets, product positioning, price, and promotion; these concepts need multiple paragraphs to explain. You also must answer how and why the strategies are chosen.
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Country Analysis for Market Entry Research Paper Learning outcomes covered in this work:
Country Analysis for Market Entry Research Paper
Identify a potential overseas market for entry by an established organization and examine its market potential and feasibility.
Critically evaluate political, economic cultural and competitive issues likely to be encountered when attempting to enter this new market.
Create an appropriate market entry strategy in order to justify entry by a new brand.
Country Analysis for Market Entry Research Paper Task
For this work you are required to develop and critique an entry strategy OF INDONESIA.
For the country that you have selected carry out an audit to assess its level of attractiveness for a hospitality, tourism or events business which may be considering entering this new market.
The report should consider PESTEL factors along with its natural resources, transport infrastructure, cultural idiosyncrasies, risk and corruption.
Your report should pay particular attention to market size, segmentation and positioning, social trends, consumer behaviour, market structure and analysis, competitor analysis, communications strategy, pricing decisions, any legal and environmental issues, level of risk and the recommended method of market entry.
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Business Plan Milestone Five in Marketing Research
In 5-3 Final Project: Business Plan Milestone Five: Marketing Research and Evaluation, you will submit Milestone Five. The format should be:
Business Plan Milestone Five in Marketing Research
A document in which you present evidence that a market exists for your business. In other words, you must convince investors that a large enough market exists for your product or service and that your business can be competitive in that market.
Identify the target market of your business and state the size in dollars and units. How will you remain competitive? How will customers’ needs be assessed over time? Who are the main competitors of your business, and what are their strengths and weaknesses (refer to Milestone Two for this information)? What percentage of market share do the competitors have, and what percentage can you expect to get?
Address pricing policy and how the business’s prices will penetrate the market, maintain its market position, and allow the business to earn a profit.
Business Plan Milestone Five in Marketing Research
Address promotion strategy, distribution strategy, and service policies.
Milestone Five should be approximately 800–1000 words in length.
This milestone is graded separately. Use the Final Project Rubric to structure feedback.
Business Plan Milestone Five in Marketing Research Instructions
In Milestone Five, Marketing Research and Evaluation, you will be presenting evidence that a market exists for your business.
Your goal will be to convince investors that a large enough market exists for your product or service and that you can be competitive in that market.
Identify your target market and state the size in dollars and units. How will you remain competitive? How will you assess your customers’ needs over time? Who are your competitors, and what are their strengths and weaknesses (you can refer to Milestone Two for this information)? What percentage of market share do your competitors have, and what percentage can you expect to get?
You will also want to address your pricing policy and how your price will penetrate the market, maintain your market position, and allow you to earn a profit.
Address your promotion strategy which should include the use of social media, your distribution strategy, and your service policies.
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Disaster Recovery Plan DRP Essay Paper for any selected scenario.
Please select a Disaster Recovery Plan (DRP) for any selected scenario. You can choose any organization’s plan or create your own.
Disaster Recovery Plan DRP Essay Paper
Describe the key elements of the Disaster Recovery Plan to be used in case of a disaster and the plan for testing the DRP.
Briefly discuss the internal, external, and environmental risks, which might be likely to affect the business and result in loss of the facility, loss of life, or loss of assets. Threats could include weather, fire or chemical, earth movement, structural failure, energy, biological, or human.
Of the strategies of shared-site agreements, alternate sites, hot sites, cold sites, and warm sites, identify which of these recovery strategies is most appropriate for your selected scenario and why.
For each testing method listed, briefly describe each method and your rationale for why it will or will not be included in your DRP test plan.
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Please make sure that you abide by ALL the instructions.
Based upon your textbook readings, you should now feel confident in your marketing research skills. You must now choose an organization of your preference.
This organization can be for-profit, non-profit (including church), government, or an educational organization. If you are currently working you are encouraged to utilize your current organization.
The Marketing Plan (Section 3) is to be written as a word document that is to be submitted to an executive team. The material presented in section 3 may be written in a report fashion that follow APA 6th edition standards.
You are to include headings and sub-heading outlining to required information. These headings and sub-headings are to abide by APA 6th edition formatting standards. Your plan is to be based upon current and past research with regards to the appropriate context.
In support of your plan you will include an 8-10 page literature review. This literature review is to add the element of validity throughout your plan. For example, if you are identifying the target audience in section three of your plan as being females between the ages of 25-30, you will need to include a section in your literature review where you have found this to be a viable target audience.
YOU CANNOT GUESS ON ANY OF THE REQUIRED SECTIONS. Said differently, in your plan if you offer suggestions I will go back through your literature review and see how you arrived at these suggestions.
If you are merely guessing you will not receive credit for that section of the plan. You literature review is to be included in the appendix of the submission and is to follow APA 6th edition standards.
The entire submission should be a minimum of 12 pages including your abstract and not the reference page.
Format
Abstract
Marketing Plan
Macroenviroment- Analyze the following environments surrounding your product or service
Economic
Social – Cultured
Technological
Political-legal
Ecological
Competitive Analysis
Who are your competitors and what are they doing?
Internal Environment
Organization’s marketing objectives
Organization’s competitive advantage
Organization’s branding
Organization’s positioning
Target Market
Identify and describe the company’s current customers.
Identify and describe your target buyers/end users (prospects)
SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats
Marketing Mix Strategy (include action plans with each specific strategy)
Product
Define what your company product/service is.
Identify the products or services that your company provides.
Innovation plan for any new product development / improvement and research.
Price
Define whether your pricing will be above, below, or equal with your competitors and
Decide whether you will lead, follow, or ignore changes in competitor’s pricing.
Place/physical distribution
Identify the distribution channels through which your products / services will be made available to the target market / end users.
Promotion
Describe the image or personality of your brand and its products or services.
Determine whether your company will be a market category leader, follower, challenger, or niche player.
Describe how you will use the Promotional Mix to communicate your product or service uniqueness to the market.
Conclusion/Summary
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Market Potential for Largest Minority Target Markets Use the outline provided to prepare a report on the size, location, purchasing power, and market potential for the three largest minority target markets in the country Hispanic Americans, African Americans, and Asian Americans.
Market Potential for Largest Minority Target Markets
Your citations must include a direct URL to where you found the information. A primary target market is the segment of a marketplace a business believes will give it the best chance to sell. A primary target market may not be the largest segment of a marketplace. For example, the majority of people who play golf may be men under age 50.
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• YOU are the marketing agency selected to develop a marketing plan for this organization
• Present to the company/organization (the audience and me!)
• Persuade us to adopt your plan
• Be creative!
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
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Describe the main line of business of the company.
Name 4 of the countries in which the company operates.
Explain in detail the implementation of the 4 P marketing mix concept by the company, including the following:
Competition
Target market
Product strategy
Distribution strategy
Communication strategy
Pricing strategy
Describe any differences observed in the implementation of this concept from one country to another.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
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How much revenue does a quick service restaurant lose due to customer’s being deterred from a long line?
How much waste is created from order ahead systems? (In regards to products getting cold sitting on the counter, then returned by the customer and having to be thrown away and re-made)
How much money do quick service restaurants pay for drive-thru management systems?
How much money do quick service restaurants pay for drive-thru management system add ons? (this would be like timers that help them track how long customers are in the drive thru)
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Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
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