Marketing Manager of Tasmanian Mountain

Marketing Manager of Tasmanian Mountain Assessments 2 and 3 are related.

Ensure you read through Assessment 3 before you begin Assessment 2. Length: 2,500 words (excluding the executive summary, appendices, table of contents, reference list, and charts) Weighting: 40% Submission Notes: Online through Moodle – All assignments should be submitted online through the MRKT 20057 Moodle site. All reports will be checked by Turnitin to compare the report to other sources and will provide students and lecturers with a similarity score for the report. Reports with a similarity score index of more than 20% will be checked for plagiarism (although it may not necessarily mean that the student has plagiarised). Task Description – Individual Report This challenging assessment/task will provide you a real-world experience through an applied and innovative task. Choose one of the following products: 1. Tasmanian Mountain Waters TM – Natural Spring Water (http://www.tasmanianmountainwaters.com.au/#home ) OR 2. CAUTHE2019 International Conference, 11-14th February 2019 (https://www.cqu.edu.au/about-us/structure/schools/bl/cauthe-2019 ) You have been hired as the Marketing Manager and your CEO has decided to investigate market opportunities for the potential international promotion and sale of their products or event to one of the following countries: Hong Kong the United Kingdom, or China Choose one of the above countries and write a report on the potential opportunities and threats after conducting a strategic analysis of the environmental variables such as economic, political, social, cultural, technological and any other variables that would influence the market entry in that country. It is recommended that students read various academic materials before writing this report. You will be expected to have consulted books, relevant academic journal articles, conference proceedings, theses, dissertations, market reports and so on to write the report (i.e. support your arguments with theories and market figures). You should start working on the assessment as early as Week 4. Students can follow the report structure below: title page with unit name and code, student name, student id and campus and date; executive summary (not more than 1 page); table of contents; introduce the background information necessary to understand the product and the country of your choice; discuss the environmental variables (economic/financial, political/legal, social/cultural, technological) that may affect your international marketing campaign in that country; conclusion and recommendations for moving forward on the export opportunities or threats list the references (at least 15 academic references) Appendices (where required) You can use the CQUniversity library database and Google Scholar to find journal articles. Remember to reference them in-text as you use them and add them immediately to your reference list. You must use APA Referencing and if using Endnote, you need to download and use the latest version. Be creative! To enhance the presentation of your assignment, use numbered headings and sub-headings to specify the information required for each of the above criteria. The assessment marking criteria below should guide you for this assessment task, in particular, the weighting attributed to each section of the assignment. Please use Times New Roman with font 12 and 1.5 line spacing. Assessment Criteria Maximum Mark Executive Summary 10 Introduction including background information on product and country selections 5 Economic and financial environment analysis 20 Political and legal environment analysis 20 Social and cultural environment analysis 20 Technological environment analysis 10 Academic Quality 10 Professionalism 5 Total 100% Reduced to a grade out of 40 Further information and a detailed marking rubric are provided in Moodle. /100 /40

Search Engine Optimization Assignment

Search Engine Optimization

Below is just a rough draft of the outline I came up with please add or take away better ideas are always appreciated. Thanks!

Part I – marketing a business to customers pre-internet era

Part II – marketing a business to customers in the internet era

Part III – Search Engine Optimization

What is it?

How it works?

Importance?

Impact of it good/bad on business

long-range impact of SEO on businesses (types, online vs traditional, etc)

Use at least three (3) quality references Note: Wikipedia and other related websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.

We can write this or a similar paper for you! Simply fill the order form!

Price and Place P’s of Fly Kickz Research

Price and Place P’s of Fly Kickz

Marketing Plan Assignment 3
In assignment 3 you will continue the marketing mix strategy section of your marketing plan. In this section you will discuss, IN DETAIL, the Price and Place P’s of your company. Included in this section should be:
IV. The Marketing Mix Strategies
A. B.
C.
D. E.
F.
G.
Price Objectives
Provide BOTH short-term and long-term price/profit/revenue objectives for your business. (This section should be completed in bullet point format).
Price Strategy
What will your various price points be? If you can’t list all your prices, at least provide an example of the basic price points. Why are prices set at this level? (This section should be completed in paragraph format with complete sentences).
Specific Pricing Tactics
How will you communicate your prices to customers? Consider the different price strategies discussed in class. (This section should be completed in paragraph format with complete sentences).
Place Objectives
Provide BOTH short-term and long-term place/distribution objectives for your business. (This section should be completed in bullet point format).
Place (Channel/Distribution) Basics
Where is the business? Even if you do not have a physical location, how will you get the product/service to your customer? (This section should be completed in paragraph format with complete sentences).
Additional Place Considerations
How will it be organized? How will you meet with prospective customers? What are your labor needs in making and selling the product/service to the customer? (This section should be completed in paragraph format with complete sentences).
Place Budget Section
What cost elements related to the Place P need to be factored into your budget sheet? If you have a retail or manufacturing facility, what are the costs like rent and utility? What are the labor costs that will be needed to sell your offering. Be specific here. (This section should be done in a spreadsheet format showing the numbers followed by written descriptions of each point in sentence and paragraph form).
Be sure
specific elements of these P’s for example if you are running a restaurant as your company you may find it useful to include a map that show a specific location in a city, or a drawing of the layout of the restaurant, or a drawing of the basic restaurant décor, or a menu to show the food prices, be sure to include them.
to be specific about each area. If there are additional things to help better demonstrate

We can write this or a similar paper for you! Simply fill the order form!

Marketing Plan on Minority Credit Union

Marketing Plan on Minority Credit Union Just two components needs to be address.

SWOT Analysis 2pgs. (strengths, weaknesses, opportunities,& threats of the company) & Marketing Objectives 1pg (qualitative measures of what to be accomplished and quantitative measures of what is to be accomplished). A younger Millennial whips out her iPhone and shoots a picture of her Social Security card so she can attach it to her digital credit card application.
“Are you crazy?” her security-conscious Boomer father asked. “What are you doing?”
Too late. As the daughter hits “send” on her phone, she explains to her father that she is simply following the card issuer’s online account opening protocol. She also used a referral link she received from her older sister, which would net them both a $50 bonus

Analyze the Current Marketing Strategy

Analyze the Current Marketing Strategy The Final Project
The final project allows you to apply what you have learned in the course to a service, organization, or product of your choosing.

The task is to analyze the current marketing strategy and its implementation for an existing product/service/organization and to make recommendations for how it should be changed (unless you think it is perfect already, which is highly unlikely).

Analyze the Current Marketing Strategy Final Paper Tasks

The tasks for the final paper are as follows:
1. Select a service, organization, or product you would like to analyze. For small companies, you may not be able to distinguish the product from the company. Please see me if you have some questions about whether your “topic” service/product/organization is appropriate.
2. The paper should contain the following sections:
a. Executive Summary – No more than one page that briefly and concisely summarizes your recommendations and the rationale.
b. Background – A brief background of the company and a description of the product/service and its major competition. This section of the paper is both informative and descriptive.
c. Current Marketing Strategy – A brief description of the product/organization/service’s current marketing strategy (objectives, target segment(s), value proposition) and implementation (marketing mix). This section is primarily descriptive.
d. Strategy Evaluation – Briefly evaluate the product or service’s current marketing strategy and implementation. Use any criteria you feel are appropriate, but at least one should be the “consistency” of the strategy/marketing mix. This section of the paper is primarily diagnostic.

Analyze the Current Marketing Strategy Recommendation

e. Recommendations – The section should contain your recommendations for “fixing” the problems you identified. This section of the paper is prescriptive.
MY TOPIC:Target’s Neiman Marcus Collaboration
I’m interested in the brand alliance strategy. Since the turn of millennium, the high-end fashion brands have increasingly engaged in the mass market. However, the “high-low” collaboration could be a disaster. My final project intends to analyze the co-branding/brand alliance strategy and then evaluate Target’s Neiman Marcus Collaboration. As seen from many blog posts and news articles, the sales performance of Neiman Marcus’s line up with Target did not go well and damage the brand of the Neiman Marcus. I would like to study the issues of Neiman Marcus’s alliance with Target and come up with a recommendation to make this collaboration work.

Marketing Management Research Essay

Marketing Management Research Essay Gather information about a career or position in which you might be interested, e.g. marketing management. Use different sources. Identify the nature of the work, working conditions, necessary qualifications; salary range and the future job outlook for the occupation (compare at least two author’s opinion on the future outlook).

Develop a research essay on the career chosen in which you paraphrase, summarize and quote the authors you find. Must Include In-text Citations and a Reference List using Harvard conventions. Use The Harvard Essay format with a title page. 600 – 700 words (not including the title page or the reference list).
essay must include 1 paraphrase, 1 summary and 1 quotation.
The original texts for both the paraphrase and the summary must be copied in the Reference List directly under the reference for the source where you found the text.

NBA GAMBLING Essay Paper Assignment

NBA GAMBLING

Address one or more ethical and leadership issues in
1) Actual marketing campaign used by NBA gambling
2) Proposed marketing campaign in connection with that sport

Please refer the knowledge points from the eBook that I upload.you can add the sources as many as you want to, it’s not limited
If you have any questions about the instruction please let me know.

In the United States, where baseball, football, hockey, golf and tennis are all backed by powerful marketing machines, the National Basketball Association has created an unsurpassed model for building brand equity. That model is even performing strongly beyond America’s borders, where basketball is making a serious run at soccer, the most global of sports in terms of fan popularity and participation.

We can write this or a similar paper for you! Simply fill the order form!

Dealing with competition Case Scenario

Dealing with competition

The upscale restaurant you started two years ago has taken off quite well, You have started making profits, and are feeling good about it. Then, a couple of months ago, a competitor opened a fine dining place less than 500 yards from your outlet. They are very aggressive. They even hired one of your key waiters. Things started to change for the worse in your revenues. Business has fallen off considerably.

What steps will you take to win back the loyalty of your customers? Describe each step clearly and in detail.

We can write this or a similar paper for you! Simply fill the order form!

Product advertising and institutional advertising

a. Explain the differences between product advertising and institutional advertising. Include the variations of each type in your response.

b. Define social media and provide examples of how companies develop advertisements online.
Discussion 7 (300 words)

Why would a company be concerned about global marketing? What are some examples of global marketing strategies? What happens when global marketing does not work? What are the results for the company? Refer to the resources in the Task and Lesson sections.
Discussion 8 (300 words)

a. Explain the differences between legal and ethical behavior in marketing. Identify factors that influence ethical and unethical marketing decisions.

b. What do you think about companies incorporating social issues within their agenda? Do you think it is possible to be genuinely concerned about a social cause while trying to make a profit?
Discussion 9 (300 words)

Address one of the following learning outcomes below and describe how you were able to demonstrate the outcome within the course. Provide specific examples referencing submitted work, class activities, and Moodle resources:

Describe the importance of marketing principles and concepts and its applicability in actual marketing management practice and digital age.
Explain the use of advertising techniques to meet the needs of the target markets.
Write a comprehensive marketing research and analysis with emphasis on organizational personalities and demographics.
Describe brand strategy and managing brand equity in relation to market segmentation, target marketing and market positioning.
Explain consumer behavior and profiles.
Distinguish strategies and tactics that firms are applying in order to prosper in today’s high-tech environment.
Describe global marketing with focuses on global market considerations.
Explain marketing ethics, environmentalism, and social responsibility and how companies maximize profits while helping to protect the environment.

We can write this or a similar paper for you! Simply fill the order form!

Sales and marketing Coursework Assignment

Sales and marketing

Activity 1: Team discussion – Advertising Elements

Teams work together using their worksheets on Marketing, Customer, and Business Strategy to develop a consensus model for their company.

Each member should present their completed worksheet and then through negotiation and discussion the team will decide on one strategy. This will provide the basis for the advertising campaign.

Team should fill out a separate consensus form electronically and email to all members for later reference.

Activity 2: Designing the Advertising Campaign

Teams will work to design their advertising campaign for a new line of product or service for their company. Members should draw on information learned during the Task.

Some additional starting points include:

The 8 Steps of an Advertising Campaign
How to Design an Advertising Campaign

The campaign should be specific to the company and product/service, be based on the brand, be realistic and achievable for the company, financially responsible, and include at least 5 different modes of reaching the intended audience.

As a team read this article before you go too far – Promotional Campaign vs Advertising.

Activity 3: Case Studies on Play-Doh and Lego

As a team read the case studies on Play-Doh and Lego. Analyze their social media use in advertising.

Focus on:

1. What does each company do? What products are they marketing and advertising?
2. What are their advertising strategies?
3. How is social media used to enhance their presence and connection to the customer?
4. How do they use technology?
5. What are the effects?

We can write this or a similar paper for you! Simply fill the order form!