Category: Marketing

The Consumer and Market Profile

The Consumer and Market Profile Marketing Paper Below is the description: Topic: Sports and Outdoors

The Consumer and Market Profile
The Consumer and Market Profile

SECTION 1: BRIEF NEW PRODUCT INTRODUCTION 1 pages

Introduce your new product with a very brief – but clear description of what you will be offering to the Canadian market and what makes your product different (product differentiation).

Remember, your new product should be a business-to-consumer product. Include a brief description of the consumer want/need that your product fills.

SECTION 2: CONSUMER PROFILE 1.5 -2 pages

Here we need to show our understanding of our customer. Who is our customer? Why do they need our product? Show your understanding of the target consumer. Through research, identify the age group, gender, lifestyle and other demographic characteristics of the people who have shown interest in your product or service. Avoid trying to sell to everyone. Provide statistics and analysis that show the reader there is a demand for your product or service.

The Consumer and Market Profile

You can define customers by demographic characteristics, such as:

Age, usually in ranges

Gender

Marital status

Location of household

Family size and description

Income

Education level, usually to the last level completed

Occupation

Interests, purchasing profile

Cultural or ethnic background

Once you have defined your target customers, you must learn about their needs and preferences.

Which of their challenges can you solve?

What are their needs and expectations regarding this product or service?

What types of things do they desire?

What do they spend their money on?

Where do they shop?

How do they make spending decisions?

SECTION 3: MARKET PROFILE 1.5-2 pages

Here we can demonstrate why this new product idea is a good idea. What are market conditions

like? Who are our competitors?

Situation / Market Analysis:

Analyze the industry

Consumption rates/ size of the market/growth of the market/ future growth potential of

the market/barriers to entry.

The Consumer and Market Profile

Trends in the market that support why proposed new product will be successful.

Threats in the market that might hinder why the proposed new product might not

succeed.

Provide SWOT analysis

You may use a step-down analysis to help you with your calculations (We will learn step-down

analysis during the lecture). Also, secondary data sources are available through the library

resources which can help you obtain relevant information to calculate the size of your market.

The Consumer and Market Profile Competitor Analysis

Direct competitors (Manufacturers & their brands);

Specific market shares of direct competitors;

Presence of indirect competitors;

SECTION 4: OPPORTUNITY ASSESSMENT 1-1.5 pages

This section should be organized to identify and address issues that have short and long-term

effects on the chosen product category in the assigned industry based on your Section 2-3.

Analyze the opportunity for the product category of your choice is most promising to your

assigned industry in the Canadian market. As a result of your findings and analysis, you will deliver

the following:

The specific product that you will focus on

Specific opportunity and rationale of the product

Cultural problems and opportunities related to the product if there is any

The Consumer and Market Profile

Before you develop your marketing plan, you must first research the potential market for your product or service. The aim here is to identify and develop an in-depth understanding of your consumer and the market within which you will sell your product. Remember that the appendix is a great place to place supporting material (graphs, charts…).

ASPECTS TO BE EVALUATED                                                                             Length

SECTION 1:   BRIEF NEW PRODUCT INTRODUCTION                      1 pages

Introduce your new product with a very brief – but clear description of what you will be offering to the Canadian market and what makes your product different (product differentiation).  Remember, your new product should be a business-to-consumer product.  Include a brief description of the consumer want/need that your product fills.

SECTION 2:  CONSUMER PROFILE                    1.5 -2 pages

Here we need to show our understanding of our customer.  Who is our customer? Why do they need our product? Show your understanding of the target consumer. Through research, identify the age group, gender, lifestyle and other demographic characteristics of the people who have shown interest in your product or service. Avoid trying to sell to everyone. Provide statistics and analysis that show the reader there is a demand for your product or service.

You can define customers by demographic characteristics, such as:

  • Age, usually in ranges
  • Gender
  • Marital status
  • Location of household
  • Family size and description
  • Income
  • Education level, usually to last level complete
  • Occupation
  • Interests, purchasing profile
  • Cultural or ethnic background

Once you have defined your target customers, you must learn about their needs and preferences.

  • Which of their challenges can you solve?
  • What are their needs and expectations regarding this product or service?
  • What types of things do they desire?
  • What do they spend their money on?
  • Where do they shop?
  • How do they make spending decisions?

The Consumer and Market Profile

SECTION 3:  MARKET PROFILE                                                                          1.5-2 pages

Here we can demonstrate why this new product idea is a good idea. What are market conditions like?  Who are our competitors?

Situation / Market Analysis:

  • Analyze the industry

Consumption rates/ size of the market/growth of the market/ future growth potential of the market/barriers to entry.

  • Trends in the market that support why proposed new product will be successful.
  • Threats in the market that might hinder why the proposed new product might not succeed.
  • Provide SWOT analysis

You may use a step-down analysis to help you with your calculations (We will learn step-down analysis during the lecture).  Also, secondary data sources are available through the library resources which can help you obtain relevant information to calculate the size of your market.

Competitor Analysis:

  • Direct competitors (Manufacturers & their brands);
  • Specific market shares of direct competitors;
  • Presence of indirect competitors;

SECTION 4:  OPPORTUNITY ASSESSMENT                                                      1-1.5 pages

This section should be organized to identify and address issues that have short and long-term effects on the chosen product category in the assigned industry based on your Section 2-3. Analyze The Consumer and Market Profile for the product category of your choice is most promising to your assigned industry in the Canadian market. As a result of your findings and analysis, you will deliver the following:

  • The specific product that you will focus on
  • Specific opportunity and rationale of the product
  • Cultural problems and opportunities related to the product if there is any

Max 6 page

Assignment Parameters and Expectations:

  • You will undertake secondary research (online resources, press articles, published data….) as you deem appropriate in developing your analyses.
  • Each team is required to submit a maximum 6-page report. The main body of the report can include figures, charts, and tables, but excludes appendices and bibliography. Remember: this project is intended to be an original piece of work – while the use of footnotes and references is of critical importance, be certain not to over-use footnotes.
  • Include citations and references in your report. It should be prepared using the APA guidelines for citations.
  • Team reports must be prepared using Times New Roman 12-point font with 1-inch margins all around and 1.5 spacing. Figures, charts, and tables should be in 10-point Times Roman font. Each team will decide how they want to organize their report.
  • Please note that to meet expectations, the team report must be of a high professional caliber in terms of content but also in terms of look, feel, and readability. It should be free from all grammatical, spelling, formatting, and other mechanical errors. You will lose marks if your report contains unprofessionalism such as English and mechanical errors.
  • Figures and tables are meant to convey key information quickly and clearly – so make them clear, sharp, and of a size that is readable (not too big or too small); you are expected to refer the figures and tables in your contents if you included them. Use appropriate legends to clearly distinguish different lines or charts.
  • Overall Report Quality: The report contains no spelling or grammatical errors; it is superbly written and professional; all respect for scholarship has been applied. It is also well presented. All guidelines for report writing followed. Citations are correctly made.

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Marketing Manager for Bud Beer Research Paper

Marketing Manager for Bud Beer You are Marketing Manager for Bud Beer, produced by the Budweiser Division of Anheuser-Busch, the brewing company with the highest market share in the United States. The second-highest market share belongs to Miller’s Beer, produced by Miller Brewer Company. So you know that Miller’s is your most-important competitor.

Marketing Manager for Bud Beer
Marketing Manager for Bud Beer

You also know that watching football on TV makes beer more enjoyable. Therefore Bud sales (the demand for Bud Beer—quantity of Bud Beer demanded, number of six-packs per week) depends on the price of Bud beer (dollars per six-pack), the price of Miller’s Beer (dollars per six-pack), and TV football (number of football games on TV per week). Currently, the level of Bud sales is eight million six-packs weekly.

Marketing Manager for Bud Beer Research Paper

Here are three scenarios, which are independent of each other; so they should be answered separately. Parts (a) and (b) of scenarios 1 and 2 are each worth one point, and scenario 3 is worth one point. Thus a total maximum point score of five.

Scenario 1. The CEO asks you to predict the increase in Bud sales if Bud price is reduced by ten percent. You have to make a sensible prediction.

(a) In the context of this scenario, what elasticity information do you need? (i) Name this elasticity (ii) Define this elasticity.

(b) What assumptions must you make using this elasticity for your prediction? Explain your answer.

Scenario 2. The CEO has learned that Miller will reduce the price of its beer by five percent. The CEO wants to know the effect on Bud sales if she does not reduce the price of Bud beer and if TV football is unchanged. Your staff informs you that the cross-price elasticity of the demand for Bud beer with respect to the price of Miller’s beer is 2.

(a) Why is this elasticity positive (+2) rather than negative (-2)? Explain thoroughly.

(b) What is the new level of Bud sales (number of six-packs per week)? Show your computation.

Hint: Be sure to distinguish between the change in sales and the new level of sales.

Marketing Manager for Bud Beer Research Paper

Scenario 3. The National Football League announces that TV football will increase from 95 games to 105 games. Your staff informs you that, assuming the price of Bud beer and the price of Miller’s beer do not change, Bud sales will increase from eight million to ten million weekly.

Using the “midpoint method,” compute the “elasticity of demand for Bud beer with respect to TV football.” Show your computation.

Question

You are Marketing Manager for Bud Beer, produced by the Budweiser Division of Anheuser-Busch, the brewing company with the highest market share in the United States. The second-highest market share belongs to Miller’s Beer, produced by Miller Brewer Company. So you know that Miller’s is your most-important competitor. You also know that watching football on TV makes beer more enjoyable. Therefore Bud sales (the demand for Bud Beer—quantity of Bud Beer demanded, number of six-packs per week) depends on the price of Bud beer (dollars per six-pack), the price of Miller’s Beer (dollars per six-pack), and TV football (number of football games on TV per week). Currently, the level of Bud sales is eight million six-packs weekly.

Marketing Manager for Bud Beer Research Paper

Here are three scenarios, which are independent of each other; so they should be answered separately. Parts (a) and (b) of scenarios 1 and 2 are each worth one point, and scenario 3 is worth one point. Thus a total maximum point score of five.

Scenario 1. The CEO asks you to predict the increase in Bud sales if Bud price is reduced by ten percent. You have to make a sensible prediction.

(a) In the context of this scenario, what elasticity information do you need? (i) Name this elasticity (ii) Define this elasticity.

(b) What assumptions must you make using this elasticity for your prediction? Explain your answer.

Scenario 2. The CEO has learned that Miller will reduce the price of its beer by five percent. The CEO wants to know the effect on Bud sales if she does not reduce the price of Bud beer and if TV football is unchanged. Your staff informs you that the cross-price elasticity of the demand for Bud beer with respect to the price of Miller’s beer is 2.

(a) Why is this elasticity positive (+2) rather than negative (-2)? Explain thoroughly.

(b) What is the new level of Bud sales (number of six-packs per week)? Show your computation.

Hint: Be sure to distinguish between the change in sales and the new level of sales.

Scenario 3. The National Football League announces that TV football will increase from 95 games to 105 games. Your staff informs you that, assuming the price of Bud beer and the price of Miller’s beer do not change, Bud sales will increase from eight million to ten million weekly.

Using the “midpoint method,” compute the “elasticity of demand for Bud beer with respect to TV football.” Show your computation.

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Global Brands in a Competitive Market

Global brands in a competitive market
Global brands in a competitive market

Global brands in a competitive market

Choose two global brands in a very competitive market. Compare and contrast how each company approaches marketing. Briefly describe each company and discuss whether each brand integrates differentiation into its marketing communications. Share examples of communications and evaluate their effectiveness.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

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Landing Page Optimization Essay Assignment

Landing Page Optimization
                 Landing Page Optimization

Landing Page Optimization

Landing page optimization is an important part of the overall marketing process. When sending an e-mail or linking a paid advertisement, it is important that the message you express is reiterated on the landing page.

Choose an existing email you have recently received to complete this assignment.

In a 3-4 page paper, address the following:

Compare and contrast what you changed from the e-mail to the landing page

What did you learn in regards to resource planning between e-mail and the Web?

What are the ways in which conversion can be increased? Support your statements with appropriate examples and scholarly references.

Explain why you made these specific changes. Be sure to include what you learned through the process.

Include a mockup of the e-mail landing page. You can choose to present this in Word, PowerPoint, or Illustrator format. If you are using the landing page of a specific Web site, you may include a screenshot of the landing page and highlight the alterations that you would make.

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Social media channel influencers Essay

Social media channel influencers
Social media channel influencers

Social media channel influencers

Discuss how companies use social media channel “influencers” to promote their product. Provide a link to a specific example that illustrates your ideas.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

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Digital Marketing Research Assignment

Digital Marketing
Digital Marketing

Digital Marketing

Assignment Questions
Blockbuster
Home movie and video game rental services giant, Blockbuster Video, was founded in 1985 and arguably
one of the most iconic brands in the video rental space. At its peak in 2004, Blockbuster employed 84,300 people worldwide and had 9,094
stores. Unable to transition towards a digital model, Blockbuster filed for bankruptcy in 2010.
In 2000, Netflix approached Blockbuster with an offer to sell their company to Blockbuster for US$50 million. The Blockbuster CEO, was not interested in the offer because he thought it was a “very
small niche business” and it was losing money at the time. As of July 2017, Netflix had 103.95 million subscribers worldwide and a revenue of US$8.8bn.
As a Digital Marketing Consultant for Blockbuster your task is to create a report on how Blockbuster could have made use of digital marketing strategies and tactics in a bid to prevent bankruptcy.

You are required to write a report that addresses the following 6 tasks:
1. Discuss the differences between Traditional and Digital Marketing. Explain why it would have been important for Blockbuster to invest in digital marketing. LO 1
2. Demonstrate and discuss how Blockbuster could have utilised website optimisation techniques to improve the performance of their website. LO 3
3. Critically discuss how Blockbuster could have used Search Engine Optimisation (SEO), Social Media (SMM) and Content Marketing to attract, retain and
engage with customers. LO3

Your discussion should cover:
• Key activities associated with implementing a SEO, SMM and Content Marketing Strategy. Including screenshots of the tools used within the workshops for SEO, SMM and Content marketing.
• Critically discuss the KPIs and metrics that should be used to manage and monitor an SEO, SMM and content marketing strategy.
4. Discuss how Pay-Per-Click advertising (PPC) and Online Display (& Video) advertising could have been used to increase brand awareness and website
visibility amongst its competitors. LO 2, LO 3

Your answer should cover:
• The steps that should be taken to design an effective PPC and Online Display (& video) advertising campaign. Including screenshots of the
tools used within the workshops for PPC and SEO.
• Identification of how Boo.com could target its key audience through these channels.
• Explanation of any budgetary implications or dependencies.
• An overview of the relevant laws and guidelines.
5.Outline how Blockbuster could have incorporated Email Marketing into its digital marketing strategy to attract and retain customers. LO3 & LO4
6. Discuss the ways by which boo.com could have made use of ongoing analysis and management of digital marketing methods discussed within this report. LO5

Answers must be supported with the following evidence:
• Key activities, processes or milestones associated with each digital marketing discipline.
• Appropriate tools and technologies that can be used.
• Appropriate objectives, KPIs, and metrics to support, measuring and optimising the digital campaigns
• Relevant laws and regulations pertaining to digital marketing
• Provide examples, include screenshots of the tools used within the workshops each week and real-world cases studies to support your discussion.
• Note any budget implications or dependencies

Reading Lists:
Please use these sources to assist you, with this assignment for this module.
1. Ryan, D. (2017) Understanding Digital Marketing: Marketing strategies for engaging the digital generation, 4th Edition, London: Kogan Page Publishing.

·2. Tuten, T and Solomon, M (2017) Social Media Marketing, 3rd Edition, London: Sage Publishing.

3.·Chaffey, D and Smith, P.R (2013) eMarketing Excellence, Planning and Optimising your Digital Marketing, 4th edition, Oxon: Routledge

·4. Blyth, A. (2011). Brilliant online marketing: How to use the internet to market your business. Harlow, England: Prentice Hall

these website addresses might come in handy whilst doing this assignment.
www.hubspot.com/resources/website-design
www.smashingmagazine.com/category/web-design
www.optimizely.com/resources/
www.blog.kissmetrics.com/
www.moz.com/blog/category/user-experience
uxmovement.com/
fivesecondtest.com.

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MARKET SELECTION AND FOREIGN ENTRY MODE

MARKET SELECTION AND FOREIGN ENTRY MODE
  MARKET SELECTION AND FOREIGN                                 ENTRY MODE

MARKET SELECTION AND FOREIGN ENTRY MODE

The country that you have been researching for your Modules 1-3 SLP assignments : INDIA

For your final SLP, pretend that an American corporation hired you to write a report on whether or not they should enter the country that you have been researching for your Modules 1-3 SLP assignments. You have already done a lot of research on many of the cultural, financial, legal, and political aspects of doing business in your country, which you can use as part of your overall recommendation. However, you also need to consider other factors, such as the potential size of the market that your country has to offer. If your country has very few consumers, then it will not be a wise decision to enter the country no matter how strong the legal or political system.
One resource to use for your report is Michigan State University’s Market Potential Index (http://globaledge.msu.edu/mpi/2014). This index focuses mostly on various aspects of the size or growth of the consumer market in each country, which should provide some valuable information in making your recommendation. But don’t rely just on this index. Do some additional research on factors that you think make your country an attractive or unattractive market for an American company and use some of de Kluyver’s (2012) guidelines on country selection as part of your paper.

When you have finished your research, write a 2- to 3-page paper with the following information:
1. What are the positive aspects of your country that would make it an attractive market for an American corporation? Consider all of the main factors that you researched regarding your country for Modules 1-3 plus additional research for Module 4 on market potential.
2. What are the negative aspects of your country that would make it an unattractive market for an American corporation? Consider all of the main factors that you researched regarding your country for Modules 1-3 plus additional research for Module 4 on market potential.
3. Overall, what is your recommendation for the American company that hired you to write this report? Do the positives outweigh the negatives? Or vice versa? Explain your reasoning.

SLP Assignment Expectations
• Answer the assignment questions directly.
• Stay focused on the precise assignment questions. Don’t go off on tangents or devote a lot of space to summarizing general background materials.
• Make sure to use reliable and credible sources as your references. Articles published in established newspapers or business journals/magazines are preferred. If you find articles on the internet, make sure they are from credible sources.
• Reference your sources of information with both a
bibliography and in-text citations. See the Student Guide
to Writing a High-Quality Academic Paper, including pages
11-14 on in-text citations. Another resource is the “Writing
Style Guide,” which is found under “My Resources” in the TLC portal.

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Social Media Marketing Plan (GoPro Camera)

Social Media Marketing Plan (GoPro Camera)
  Social Media Marketing Plan (GoPro Camera)

Social Media Marketing Plan (GoPro Camera)

Social Media Marketing Plan Outline
(100 points)
Social Media Marketing Plan is a course project and requires planning and time.
1. Each student is required to choose a company where they can access the company’s current social media marketing plan /effort.
2. Analyze the current social media presence on major social media networks such as but not limited to; Facebook, Twitter, Instagram, Pinterest.
3. Put forth a new plan to enhance the company of your choice’s social media marketing or to get it on new social media networks to improve profit.
Please Note:
4. Social Media Marketing plan is an individual project.
5. Each student is required to follow the guideline as much as possible.
6. All sources used must be cited in a bibliography at the end of the report.
7. Absolutely no plagiarism.
8. The project is to be written as a project report not an essay with page numbers, headers, and footers.
9. It should be in a word document. Font: Times New
Roman size 12, no minimum number of pages required just make sure you cover all or near all parts mentioned in the grading rubric below.

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Research marketing Assignment Help Available

Research marketing
Research marketing

Research marketing

As marketing expands well beyond its traditional boundaries, a growing number of states are actively promoting themselves. Think of four or five examples that you have encountered. Now use the Internet to research marketing efforts in Alabama. Do they aim to attract businesses or tourists? Are their efforts local or more far-reaching? What benefits do they tout? Do you believe that Alabama delivers on its marketing promises? Why or why not? If Alabama does not actively market itself, research another state in your region that does.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length

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Strategic Marketing Research Assignment

Strategic Marketing
   Strategic Marketing

Strategic Marketing

Apple is consistently rated as one of the world’s most innovative companies.What evidence to this effect do you see on the website?How has Apple translated innovation into a major strength?
Most of Apple’s products carry a premium price relative to those of the competition.Does Apple’s strengths in innovation overcome its weakness in price competitiveness?Explain.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length

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