The largest segment of the U.S. population, the “baby boomers,” are moving into middle adulthood and, in some cases, even becoming grandparents. The advertising and marketing industries study this age cohort, and it has been increasing in visibility in prime time television, print ads, and in digital advertising, pop-ups, and internet solicitation.
Find at least 4 images or video clips of advertising or other popular media that illustrate this point. Use a caption for each piece of media to explain the advertisements mirror the specific physical and cognitive changes in development referred to in our readings and resources this week. Your captions should combine for a total of no fewer than 500 words.
Use at least 2 resources (other than the images or clips) to support the claims you are making. Cite these using APA formatting. Your references need to relate to concepts learned about middle adulthood and must be scholarly/academic in nature. Use of .com websites is not appropriate.
Possible points
Student points
Your provided at least 4 images or clips with captions.
Your captions combined were at least 500 words long.
You demonstrated a clear understanding of the issues facing middle adults.
You supported your work with at least 2 appropriate references, cited in APA formatting
Your work was free of spelling and grammar errors.
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Explore different forms of car ownership (buy, lease, subscribe).
How are automakers disrupting the ownership market to better suit the
Generational preferences? Which brands have spearheaded the subscription
option and how does it work? Is this methodology sustainable and
applicable for all types of customers?
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Use at least three (3) quality references Note: Wikipedia and other related websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
Research Methods Probability Sampling Identify possible sources of bias in each survey: Customers at a supermarket are sampled to determine their opinion about a controversial political issue.
Research Methods Probability Sampling
Television viewers are invited to call an 800 number to report their opposition to a bill to increase state gasoline taxes. A large company selects names from a telephone book to sample for a survey on household spending habits.
Administrators at a local hospital want to determine which activity employees would most enjoy as an annual event: a family picnic, an employee golf outing, a dance, or a day at the races. The administrators have one week to survey employees and gather the input it needs to make a decision. Because XYZ Hospital has over 2,000 employees, contacting each employee is not feasible, so the administrators agree to contact a sample of employees.
Several administrators have ideas on how to gather this information. Consider each of the following suggestions. Comment on the advantages and disadvantages of each method.
Jane suggests that the eight administrators should vote on which activity is most favorable.
Bill suggests that each member ask 15 hospital acquaintances which activity they prefer. Therefore, 120 employees would be sampled.
Choi suggests placing a suggestion box in the cafeteria so that any employee can participate in the sample.
Juan thinks that the administrators should select several nursing supervisors at random and survey nurses on their unit.
Chantal knows that the computer in the main office can select employees at random who can be included in the sample.
Describe a different method that could be used to generate a sample of XYZ Hospital employees to vote on which activity they prefer. Use what you know about sampling to justify your answer.
For each of the following sample methods, identify the groups in the population that are underrepresented.
To obtain a sample of households, a computer reporter dials numbers taken at random from a telephone directory.
A pharmaceutical manufacturer wishes to survey a sample of physicians, so s/he randomly selects the names of physicians from a medical society list.
A college professor wants to know what percentage of young adults, ages 18-22, consider education a top priority. S/he obtains a list of all students on campus from the registrar and randomly selects names from the list.
A radio station wishes to examine the proportion of its listeners who voted in the last presidential election. They conduct a poll by asking listeners to call the station.
Watch the 44 minute video on Shays’ Rebellion. Write a summary of the video. Tell me the causes of the rebellion (again), what happened, why this event was important to the development of the U.S. Constitution, and what happened to Shays’ and his followers. This is due on Canvas by Thursday, February 14 at the beginning of class. It’s worth 20 points. Grammar and spelling count 5 of the 20. Please single space, and spellcheck. https://www.youtube.com/watch?v=ZEoeK5MvEdY. If you have trouble with this go to a search engine and type in Shays’ Rebellion. It’s a cartoon.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
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Find a current event, within the last year, that involved a crisis or scandal. Give a brief synopsis of the company and the issue, and then answer the questions below:
What was the company’s communication approach to the crisis?
Do you feel the company’s communication approach was effective? Why or why not?
What would you have done the same and what would you have done differently?
2:
Managers spend 1/3 of their time communicating up and down the organizational hierarchy. Communication is the transfer and understanding of information from one person to another. The communication model comprises of several parts.
We want to examine the Communication Pathway or medium in which communication is delivered. The Communication Pathway is the pathway messages are sent, including:
face-to-face meetings,
electronic mail and online discussions,
written letters or memorandums, and
telephone or voice-mail, among others.
While some people may be better at using certain mediums over others, certain mediums can be better suited for the specific message being conveyed.
For this week’s discussion, suppose you are a manager who needs to communicate several messages to employees of the company.
Messages
1. The CEO abruptly resigns after the news media reported, the CEO embezzles millions of dollars
2. A plan to relocate the company
3. The death of an employee
4. The reassignment of one division to a new location
For each of the messages above:
List the medium (telephone, email, text, face-to-face meeting, etc.) you would use to communicate the message.
Explain why you choose that medium over the other possible mediums.
Then, look at the messages from a general sense and explain how your choices affect trust and credibility among the employees.
3:
Training Assessment” Please respond to the following:
Imagine you are a new employee in a human resource (HR) department. Your first task is to develop a stress management seminar for the employees. Determine the topics that should be covered in the seminar. Support your selection of the topics.
Develop criteria to assist in selecting the vendor to use for the training.
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Consultant for a specialty coffee bistro and bakery
Consultant for a specialty coffee bistro and bakery
Consultant for a specialty coffee bistro and bakery
You are a marketing consultant for a specialty coffee bistro and bakery. The business has been operating for about a year and is still not earning a profit. Your role is to determine the breakeven point and make recommendations on changes to one or more of the 4 P’s: Product, Price, Promotion, and Place.
The breakeven point (BEP) is the point at which total cost and total revenue are equal. A breakeven analysis calculates the BEP as:
BREAK EVEN POINT = TOTAL FIXED COSTS / (UNIT PRICE – UNIT VARIABLE COST) OR BEP = F / (P-V)
In our example, the BEP = Total Fixed Costs / (Average Order Price – Variable Cost per Order). Using this formula, what is the breakeven point? In other words, how many orders would need to be sold before the business starts making a profit given the current price and cost structure?
Here’s the information you need to do the bistro’s BEP analysis:
Current Orders per Month
750
Average Order Price
$11.00
Variable Cost per Order
$5.00
Rent per Month
$2,000.00
Utilities per Month
$400.00
Labor per Month
$3,000.00
Calculate the BEP using the numbers and formulas above. Hint: total fixed costs in this case are the sum of rent, utilities and labor.
In order to be profitable, the business will need to either increase revenue or decrease expenses. Make three recommendations on changes to the Product, Price, Promotion and/or Place that would be likely to increase revenue, decrease expenses, or both. Be creative and have fun with your ideas!
Here are some examples of questions you could ask to help with your analysis:
What changes could be made to the product to reduce variable costs?
What changes could be made to prices to increase revenue, and how would you justify those price changes?
Is increasing price the only viable pricing strategy, or could lower prices lead to increased orders beyond the bistro’s BEP?
What changes could be made to promotions (e.g., advertising, discounts, sales, loyalty programs) to increase the number of orders per month, remembering that promotions are expenses?
After you calculate BEP, make three recommendations and be sure to explain why you believe your recommended changes could achieve the business objectives of reaching profitability by either increasing revenue or decreasing expenses, and recalculate the BEP based upon your recommendations to ensure that your recommendations result in profitability.
Create a three slide Voice Thread presentation with a voice comment (three minutes maximum length) that includes your BEP calculations and three recommendations on changes to the 4 P’s:
Slide 1 – Introduction: include your name, instructor’s name, course, and assignment due date
Slide 2 – Break even analysis
Slide 3 – Three recommendations for changes to the 4 P’s
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Marketing Problem Research Project Discussion The primary objective of the project is to provide you with experience in applying the concepts, framework, and research approaches discussed in class to a real marketing problem.
Marketing Problem Research Project Discussion
It involves:
Selecting a product or service that is being offered by an organization (or a new product/service that an organization may wish to offer).
Defining the Decision Problem and Research Problem: This will involve defining the marketing decision problem faced by the organization and the research problem (what information will be needed to help answer the manager’s question). You should also outline your broad research strategy (e.g., segmentation study, conjoint study) for this project.
Marketing Problem Research Project Discussion
Analyzing the organizational and marketing context to understand the market opportunity and landscape of the business.
Identifying the marketing decision(s) that need(s) to be made regarding this product/service. And outline your Study Objectives.
Designing a questionnaire (or discussion guide) to obtain the necessary information to address the problem/decision at hand.
Collecting, coding and analyzing the data.
Writing a report and presenting the findings.
There are many different types of studies that can be conducted for this course. Some examples are:
Marketing Problem Research Project Discussion
ï Segmentation studies: developing profiles of heavy users and light users (users/non-users) of a product/service based on demographics, lifestyles, shopping behavior, attitudes, benefits sought, and media habits.
ï Attitude/preference studies: studying consumers preferences and attitudes about competing for products/services, identifying the attributes that are important, and determining whether consumer segments differ in their attitudes or in the attributes they consider important (e.g., conjoint studies).
ï Image studies: comparing the brand image of competing for products or services along with a number of dimensions, and determining whether different consumer segments have different images of the products/services (e.g., perceptual mapping, laddering).
ï Customer usage/satisfaction studies: useful in studying the purchase/usage patterns and the importance of different attributes of product /service quality on customer satisfaction and loyalty.
These studies are useful for making a variety of marketing decisions, e.g., in product positioning and repositioning, new product introductions, marketing mix decisions, market targeting, etc. You may choose any kind of product or service as long as it is not too difficult to get primary data about it.
Marketing Problem Research Project Discussion
Once you select a product/service and an organization, you should examine secondary sources such as magazines, newspapers and trade journals to get background information on the nature of the industry, the range of products being offered, and consumer characteristics, to analyze the organization and market opportunity. This may give you some ideas regarding the questions that need to be researched, and will also give you some basic information that
BUS 4260 ñ Sports Marketing ñ Syllabus (Spring 2019) Page 6 of 6 you may need for designing the questionnaire, such as the major competitors for your product/service, the attributes along which products are evaluated, etc.
You should plan on collecting data from at least 50 respondents if using a survey (though you would need fewer respondents if using a qualitative approach). Note that this need not be a random sample or even a representative sample of the target population. A convenience sample may be used. Regardless of the type of study, the product class and the sample size, you must link the research to some managerial decision that needs to be made (with respect to the 4Ps). In other words, you must be clear about the purpose of the study: what decision will this research help the organization make? This is important because after the data have been analyzed and interpreted, you must make your recommendations to the organization regarding what actions it should take.
REMEMBER: you’re writing this as if it were going to be printed in the
ìArtsî section of the newspaper; you will be graded in part on your ability
to get across what the concert experience was like as if I were reading
PAGE 1
Reflect and write about what you learned about your communication style based on the results of your Myers Briggs Personality test. Your answer should be a college level paragraph reflection of your results. Answer the following questions in your reflection: What is your 4 letter myers briggs indicator? Example: (ESTJ, INFP, etc.) What does it tell you about your communication style? What are some positives? What are some negatives? Write an action plan for your style at your workplace. Are there some areas you need to work on about your personality style? Create a word document and write your reflection on page 1 of your document.
* My type was
ESTJ
Extravert(41%) Sensing(9%) Thinking(25%) Judging(6%)
You have moderate preference of Extraversion over Introversion (41%)
You have slight preference of Sensing over Intuition (9%)
You have moderate preference of Thinking over Feeling (25%)
You have slight preference of Judging over Perceiving (6%)
PAGE 2
* What are the 4 types of Learning Style?
* What is your style?
* Provide any reference link at the bottom of your Page 2 Write- Paragraph.
* Do you agree with your results?
* Why or why not?
* Reflect on your learning style and what it means and says about you. This will be page 2 of your document to submit.
On page 3 of your document, think about your personality type and your learning style and how it affects your communication style with team members. How does it affect how you communicate with others and how does it affect how others communicate with you?
PAGE 4
On page 4 of your document, SYNTHESIZE it all together. What did you learn from reading Chapter 2 on working with others in TEAMS, your Myers Briggs Personality test and your learning style. I am looking for you to bring it all together about your learning style, your personality test and information from the text on working in teams.
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In this assignment, you are to prepare a set of emergency contacts for use in your organization related to the reporting of computer and cybercrimes. As you are no doubt aware, the emergency number throughout the Kingdom of Saudi Arabia (KSA) is 999. Expand on this resource by creating a list of contacts at local, national, and international agencies where individuals and organizations can report computer and cybercrimes in the Kingdom of Saudi Arabia (KSA).
Deliverables:
For this assignment, you are to:
Create list of 3-5 contacts of local, national, and international national agencies where individuals and organizations can report computer and cybercrimes in the Kingdom of Saudi Arabia (KSA).
Create a memo, addressed to your boss, to share your findings.
Your memo should be 1-2 pages and formatted to the Saudi Electronic University academic writing standards and APA style guidelines, citing references as appropriate.
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Typed document responding to essay question: “Why I want an MBA.”
Please share your short- term career goals. Explain how the graduate business degree contributes to accomplishing these goals.
i. 1,000 words maximum using 10-12 size readable font. One inch page margins.
ii. Essay should be clear and concise to address the topic. Double-spacing and paragraphs are
recommended
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Use at least three (3) quality references Note: Wikipedia and other related websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
