Self evaluation questionnaires to determine the degree of change in eating behaviour of parents who have attended healthy eating education groups.
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Instructions
Aim – To identify through the use of self-evaluation questionnaires, the degree of change in eating behaviour of parents who have attended healthy eating education groups. The parents have children aged between 0-5 years of age and live in the London Borough of Tower Hamlets.
Research question
Whether parents (with children aged 0-5) living in the borough of Tower Hamlets have improved their dietary intake ( as assessed by using self evaluation questionnaires against population based health eating guidelines ) as a result of attending healthy eating sessions.
I will be focusing at the following points only, in my research :
1) Demographics
2)Consumption of fresh fruits
3)Consumption of fresh vegetables
4)Fibre intake
5)Consumption of sugar or sugary foods
Expected Outcomes are
1.Reduction in sugar intake
2.Increase in the consumption of fresh fruits
3.Increase in the consumption of fresh vegetables
4.Increase in fibre intake
Positive changes in eating behaviour after intervention
My research supervisor gave me the following instructions. Please follow them.
1) Use SPSS to analyse data
2) nicely present data on tables. Don’t make charts. We could use some histograms but the priority should be presenting data (frequency tables) on tables.
3)Use only percent from the frequency table.
4) For the result section, pre-post data that can be matched , present them on the table and use the McNemar’s Test to look at the significance (P value). Pre-post data that can’t be matched, present the data nicely on the table and interpret it.
5)Use plenty of other related studies and critically analyse your result looking at current healthy eating guidelines. If there are any new guidelines, reseach it. For example, a current guidance on free sugars.
6)Data has lots of limitations, explore them. For instance- it’s not validated and varified; we are just making assumptions on what people tell us through filling up their pre and post questionnaires.
[I went to Barts NHS London hospital where I entered the completed data set pre and post quesionnaires. I entered questionnaires data from three years, 2014, 2013 and 2012 analysed them on spss).
SAMPLE ANSWER
Self evaluation questionnaires
Abstract
There is a marked decline in nutritional knowledge as a prerequisite for healthy eating habits and lifestyle. Unhealthy lifestyle and behaviours have been attributed to the high incidents of nutrition-related diseases such as cancer and diabetes. As a result, several agencies have embarked on behaviour change interventions that focus on dietary habits and lifestyle. One such program is the Cook For Life session by Bartis hospital. This study sought to identify the degree of change in eating behaviour of parents who have attended the healthy eating sessions. The study involved 137 parents living in the London Borough of Tower Hamlets. Data from the Barts NHS London Hospital, which consisted of completed pre and post educational session questionnaires from three years, 2012, 2013, and 2014, was used. The self-admitted questionnaires against population-based eating guidelines by respondents who had attended a healthy eating educational programme were then analysed using the SPSS. The findings were then analysed and interpreted using frequency distribution tables and the respective percentages. In the past, most of the interventions aimed at promoting healthy eating habits have been school-based. The Cook For Life intervention program employed a totally different approach for reaching out to families, one that involved the parents as a starting point and an avenue to bring about the desired change for the whole family. This study has the potential to guide future research on the role and effectiveness of intervention programs on behaviour change in eating healthily.
To Identify Through the Use of Self-Evaluation Questionnaires, the Degree of Change in Eating Behaviour of Parents Who Have Attended Healthy Eating
Introduction
Families often have poor eating and dietary habits, making them vulnerable to the many risks presented by nutritional inadequacies. As a result, intervention programmes such as training and healthy living campaigns have a fundamental role in reversing these trends (Ruxton & Derbyshire, 2014, p. 33). Most importantly, parents should be educated and trained on consumption of fresh fruits, fresh vegetables, and fibre. One such initiative is one undertaken by Bartis NHS London hospital whose data was used as a source of secondary data for this study. Parents, as well as their children, require sufficient nutrients and energy to sustain the normal metabolic and physical functioning, and more importantly to support growth and development (Schuster et al., 2013, p. 80). For instance, children grow rapidly in their first year of their life, and this forms a stage in which they acquired substantial physical and mental skills, before settling into more steady growth (Winham et al., 2014, p. 99). Consequently, adolescents and young adults also require proper nutritional balance to cater for their body needs as they transform into adults with new emotional, mental, and physical capabilities (Park et al., 2013, p. 655). As such, nutrition inadequacies during these very early stages can have very negative impacts on short and long-term health and wellbeing.
While there is sufficient evidence on the ill impacts of the nutritional deficiencies in developing countries, where food insecurity is a major concern, there are just a few studies on the effects of poor diet and initiatives taken to address the situations in the developed world (Sperry et al., 2014, p. 218). One such study was done by the National Diet and Nutrition Survey (NDNS) of 19 to 64-year-olds in the UK over a period of 10 years and published in 2012. Each of the age groups failed to meet dietary targets especially for sugars and fibre. Intake of fruit and vegetables were particularly very low in adults at only two portions per day (Ostbye et al., 2012, p. 186).
On the basis of evidence from such findings concerning dietary intakes, it is necessary to develop health promotion initiatives for target groups. Godsey (2013, p. 430) postulates that such programs should include advice on reduction of the consumption of sugar, saturated fat, salt, and alcohol. Families should be advised and trained to instead develop new dietary habits such as intake of fibre-rich foods, important micronutrients, as well as fruits and vegetables (Tatlow-Golden et al., 2013, p. 164). Papaioannou et al. (2013, p. 645) note that an analysis of studies on the most successful dietary interventions undertaken across the world shows the most common interventions to be educational sessions, distribution of brochures and newsletters, and teacher training programs. A fruit and vegetable sense session conducted in Australia targeted at parents resulted in significant improvements in children intake of fruits and vegetables increasing servings by about 0.62 (Bean et al., 2014, p. 315).
This study sought to identify the degree of change in eating behaviour of parents who have attended healthy eating education groups. The analysed data focused on evaluating the health changes achieved by parents who were involved in a healthy eating session that was aimed at improving their dietary intake. The healthy eating sessions focused on educating the participants on reducing the sugar intakes, and increase in the consumption of fresh fruits, consumption of fresh vegetables, and fibre intake as well as the overall changes in the eating behaviour of the families of the participating parents after intervention. The use of secondary data from the hospital was found effective due to the nature of the information required for this study. The hospital provided credible data concerning dietary intervention that would not have been found elsewhere, and that was relevant for the purpose of the study (Chahal et al., 2014, p. 190). It also saved time and provided a cost efficient source of the required data. Data acquired from the hospital offered an opportunity to compare the impact of the three different years of intervention as a basis for understanding how effective and successful such initiatives are in addressing the dietary problem.
Methods
The study involved 137 parents with children aged between 0-5 years of age and living in the London Borough of Tower Hamlets. Data from the Barts NHS London Hospital was used for the analysis. The data consisted of completed pre and post educational session questionnaires from three years, 2012, 2013, and 2014. The questionnaires, which were self-admitted against population-based eating guidelines by respondents who had attended a healthy eating educational programme, were then analysed using the SPSS to acquire a statistical outcome. The findings were then analysed and interpreted using frequency distribution tables and the respective percentages.
Analysis
Descriptive statistics (frequencies and mean) were used for the analysis of the findings. Analyses are organized in demographics, sugar intakes, fruits and vegetables intakes, and fibre intakes. Respondents consisted of 137 parents who had participated in a Cook For Life program in 2011, 2012, and 2013. They comprised of adults of origins ranging from Bangladeshi, Chinese, Indian, Pakistan, other Asian backgrounds, Caribbean, Somalis, other Africans, other Blacks, British, and other White background.
Demographics
Table 1: Ethnicity population representations of the study
Ethnicity
Percent
Bangladeshi
28.5
Chinese
5.1
Indian
8.0
Pakistani
1.5
Other Asian background
13.1
Caribbean
.7
Somali
7.3
Other African
3.6
Other black
.7
British
13.9
Other white background
14.6
White and Black Caribbean
.7
Not known
2.2
Total
100.0
The study population was representative in terms of racial characteristics as indicated in the table 1 above with respondents comprising of Europeans, African Americans, Africans, Asians, and Caribbean.
Table 2: Respondents treated for co-morbidities
Conditions
Yes
No
Treated for any heart conditions
0%
100%
Treated for stroke
0.7 %
99.3%
Treated for high-blood pressure
2.2%
97.8%
Treated for diabetes
4.4%
95.6%
Treated for high-blood cholesterol
1.5%
98.5%
Treated for bone and muscle problems
10.2 %
89.8%
Treated for asthma or other respiratory diseases
3.6 %
96.4%
Treated for overweight
6.6%
92.7%
Table 3: General health at present
Percent
Good for my age
29.9
Average for my age
42.3
Very good for my age
22.6
Poor for my age
2.9
Very poor for my age
2.2
Total
100.0
Table 4: Do you know how to improve your/your family eating habit?
Percent
Pre
Post
Yes
No
Yes
No
52.6
47.4
99.3
0.7
McNemar Test for table 4
Value
df
p-value
McNemar-Browker Test
Not given
Not given
0.000
(binominal distribution used)
Health statistics reveals that a cross-section of the respondents has been treated for nutritional related diseases such as diabetes, muscle and bone problems, and high-cholesterol problems. Diabetes, respiratory diseases, and high-blood pressure forms the largest proportions of the diseases treated in table 2. Most of the respondents feel that their current health is only average 42.3% compared with only 22.6% who believe that their health is very good for their age. The impact of the session is also evident on the great change demonstrated by the responses of the parents concerning whether they know how to improve the family’s eating habits pre at 52.6% and after 99.3% the programme.
Sugar
Tables for Sugar
Table 5: Use of sugar in cooking pre and post course
Description
Percent
Pre
Post
Too little sugar
20.4
1.5
About the right amount of sugar
57.7
15.3
Too much sugar
13.1
81.0
Don’t know about sugar
8.8
2.2
McNemar Test of Table 5
value
df
P value
McNemar-Bowker
89.645
5
0.000
Table 6: Do you measure sugar before you add them? Pre and post
Description
Percent
Pre
Post
Yes
24.8
73
No
75.2
27
McNemar Test of Table 6
value
df
P value
McNemar-Bowker
not given
Not given
0.000
Table 7 (a): Teaspoons of sugar in tea/coffee pre-course before attending the course
Number of teaspoons
(n=137)
Percent
3
2.2
4
0.7
5 or more
2.2
none
38.0
1
36.5
2
20.4
Table 7 (b): Teaspoons of sugar in tea/coffee post course after attending the course
Number of teaspoons
(n=137)
Percent
none
40.9
1
53.3
2
5.8
Table 8 (a): Parents intake of confectionary, cakes and biscuits before attending course
Confectionary
(n=137)
Cakes and biscuits
(n=137)
Frequency
Percent
Percent
>once per day
7.3
10.9
Daily
8.8
17.5
5-6 times a week
5.1
8
3-4 times a week
13.1
13.9
1-2 times a week
29.2
32.8
Once per month
16.8
8.8
< once per month
4.4
2.2
Rarely or never
15.3
5.8
Table 8 (b): Parent’s intake of confectionary, cakes and biscuits after attending course
Confectionary
(n=137)
Cakes and biscuits
(n=137)
Frequency
Percent
Percent
More often
0.7
1.5
About the same
13.9
10.9
Less often
78.1
83.9
Don’t know
7.3
3.6
Table 9 (a): Child’s intake of confectionary, cakes and biscuits before attending course
Confectionary
(n=137)
Cakes and biscuits
(n=137)
Frequency
Percent
Percent
>once per day
2.9
2.9
Daily
8.0
19.0
5-6 times a week
3.6
5.1
3-4 times a week
13.9
14.6
1-2 times a week
27.7
36.5
Once per month
10.2
4.4
< once per month
2.9
1.5
Rarely or never
30.7
16.1
Table 9 (b): Child’s intake of confectionary, cakes, and biscuits after attending course
Confectionary
(n=137)
Cakes and biscuits
(n=137)
Frequency
Percent
Percent
More often
0
2.2
About the same
15.3
13.1
Less often
77.4
79.6
Don’t know
7.3
5.1
The impact of the change in eating habit is again evident from the statistics about the sugar intake levels before and after the programme. One of the aims of the study was to reduce sugar intake. The drop in sugar intake levels and change in eating habit in the use of sugar by measuring before use are significant as represented by the P-value of 0.00. The results also reveal that parents were able to significantly adjust the amount of sugar added into tea/coffee with a shift of those who used one teaspoon before the study rising from 36.5% to 53.3% and those who used two reducing from 20.4% to 5.8%. Consequently, the use of confectionary cakes, and biscuits on very regular basis for both parents and children improved greatly.
Fruits and Vegetables
Table 10: McNemar Test – Parents portions of fresh fruits a day before and after attending cook for life course
Value
df
p-value
McNemar-Browker Test
60.492
14
0.000
Table 11: McNemar Test – Parents portions of dried fruits a day before and after attending cook for life course
Value
df
p-value
McNemar-Browker Test
23.905
12
0.021
Table 12: McNemar Test – Parents portions of vegetables a day before and after attending cook for life course
Value
df
p-value
McNemar-Browker Test
34.128
14
0.002
Table 13: McNemar Test – Parents portions of fruit juice a day before and after attending cook for life course
Value
df
p-value
McNemar-Browker Test
15.043
13
0.305
Table 14: McNemar Test – Child portions of fresh fruits a day before and after attending cook for life course
Value
df
p-value
McNemar-Browker Test
41.010
13
0.000
Table 15: McNemar Test – Childs portions of dried fruits a day before and after attending cook for life course
Value
df
p-value
McNemar-Browker Test
14.814
12
0.252
Table 16: McNemar Test – Childs portions of vegetables a day before and after attending cook for life course
Value
df
p-value
McNemar-Browker Test
29.870
13
0.005
Table 17: McNemar Test – Childs portions of fruit juice a day before and after attending cook for life course
Value
df
p-value
n
McNemar-Browker Test
12.986
15
0.603
137
Another main aim guiding the study was to analyse the degree of increase of the intake of fruits and vegetables for parents and their children after attending cook for life programme and compare that with statistics of habits before the session. The findings showed that the session had a great impact in the proportions of fruits and vegetables. The change in the parent’s portions of fresh fruits and vegetables intake a day is valid as indicated by a P-value of 0.000 and that of 0.002 respectively). For children, the change in the proportions of fresh fruits and vegetables intake a day is also significant (P-value of 0.000 and 0.005). However, there impact seems not to be significant in the uptake of fruit juice a day for both children and parents (P-value of 0.603 and 0.305 respectively).
Fibre
Table 18 (a): Parents’ intake of fibre containing foods before attending Cook For Life
Wholemeal Bread
(n=137)
Brown Rice
(n=137)
Wholewheat Pasta
(n=137)
Frequency
Percent
Percent
Percent
>once per day
5.8
0.7
0
Daily
42.3
8.0
1.5
5-6 times a week
5.8
0
1.5
3-4 times a week
13.1
0.7
4.4
1-2 times a week
10.2
9.5
27.7
Once per month
2.2
8.0
11.7
< once per month
2.2
5.8
6.6
Rarely or never
18.2
67.2
46.7
Table 18 (b): Parents’ intake of fibre containing foods after attending Cook For Life
Wholemeal Bread
(n=137)
Brown rice
(n=137)
Wholewheat Pasta
(n=137)
Frequency
Percent
Percent
Percent
More often
46.0
32.1
31.4
About the same
38.0
33.6
37.2
Less often
8.0
16.1
14.6
Don’t know
8.0
18.2
16.8
Table 19 (a) : Child intake of fibre containing foods before attending Cook For Life
Wholemeal Bread
(n=137)
Brown Rice
(n=137)
Wholewheat Pasta
(n=137)
Frequency
Percent
Percent
Percent
>once per day
6.6
2.2
1.5
Daily
30.7
4.4
0.7
5-6 times a week
8.8
0.7
4.4
3-4 times a week
16.1
4.4
9.5
1-2 times a week
9.5
6.6
20.4
Once per month
0.7
9.5
8.8
< once per month
2.2
4.4
6.6
Rarely or never
25.5
67.9
48.2
Table 19 (b): Child intake of fibre containing foods after attending Cook for Life
Wholemeal Bread
(n=137)
Brown rice
(n=137)
Wholewheat Pasta
(n=137)
Frequency
Percent
Percent
Percent
More often
33.6
24.8
28.5
About the same
36.5
32.8
38.0
Less often
18.2
21.2
16.1
Don’t know
11.7
21.2
17.5
This study also sought to identify the impact of the dietary education after the sessions in increasing the intake of fibre containing foods as compared with the same before the programme. The findings demonstrate a contrasting trend from that of the other two categories; consumption of vegetables and fruits, and sugar intakes where significant change in behaviour was reported. In this case, the change in behaviour was considerately on the minimal. The number of parents who consumed about the same amount of whitemeal bread, brown rice, wholewheat pasta after the intervention remained substantially high with a percentage of 38%, 33.6%, 37.2% respectively. The same scenario was reported with the case of the children. The number of children who consumed about the same amount of whitemeal bread, brown rice, and wholewheat pasta remained high as demonstrated by the high percentages of 36.5%, 32.8%, and 38% respectively.
Discussion
The main findings of the study showed a decrease in the amount of sugar consumption, increase in fruit and vegetable consumption, and little increase in fibre intake. Indeed, the drop in sugar intake levels and change in eating habit in the use of sugar exhibited a notable change. Again, parents were able to significantly adjust the amount of sugar added into tea/coffee while the use of confectionary cakes, and biscuits on very regular basis for both parents and children improved greatly. The findings also showed that the session had a great impact in the proportions of fruits and vegetables consumption among the parents and children. The change in the parent’s portions of fresh and dried fruits and fresh fruit juice intake a day was found to have increased significantly. Although, the change in the proportions of fresh fruits and vegetables intake a day for children had a positive outcome there was little impact on the intake of fruit juice. Concerning fibre intake, there was little change in habit in consumption of about the same amount of whitemeal bread, brown rice, wholewheat pasta after the intervention among the parents and children.
About 70 percent of adults have been found to engage in unhealthy behaviours including poor diet, smoking, and lack of exercise leading to obesity and overweight (Mazzeo et al., 2013, p. 176). The situation is worse for those in the lower socioeconomic groups contributing to the huge gap in the younger onset morbidity in the society (Frankel et al., 2014, p. 170). Behaviour influencing health interventions to address such issues include eating healthily, regular exercise, attending screening appointments, and harm avoidance (Johnson et al., 2013, p. 567). The eating healthily intervention program, Cook For Life, was found to be successful in changing habits concerning the levels of sugar consumption among the parents who participated in the study. The intervention was also effective in increasing the consumption of fruits and vegetables although there was little change recorded in fibre intake among the participants. More importantly, respondents overwhelmingly reported being better placed now to take care of their family’s dietary needs than before the intervention. This implies the effectiveness of such a program.
Theoretical Background of Behaviour Change Interventions
Notably, Belansky (2013, p. 201) contends that understanding the factors that influence the way people behave would be a good starting point for such change initiatives. There are three major cognitive theories seeking to explain behaviour, including; the health belief model, the social cognitive theory, and the theory of reasoned action and planned behaviour (Lochrie et al., 2013, p. 165). Succinctly, the theory of reasoned action posits that an action is dependent on a person’s acting intention. The theory emphasizes that a person’s intention is determined by their attitude to behaviour and subjective norms (Peters et al., 2014, p. 131). This theory adds the idea of self-efficacy, the individual’s perceived control over skills, resources, and opportunities at their disposal to perform the behaviour.
As Eumark-Sztainer et al. (2010, p. 273) note, the social cognitive theory holds that behaviour is founded on environmental factors, personal factors, self-efficacy, and the attributes of the given behaviour itself. As such, successful behaviour change would require an individual to believe in their ability to perform the behaviour, should feel the projected positive outcome outweigh the negative (Swanson et al., 2013, p. 149). According to Cohen et al. (2014, p. 51) self-belief in successfully undertaking behaviour is necessary for determining a successful behaviour change. In the light of this standpoint, the parents in the study felt the need to change the way they handled their nutritional needs. They believed in the cause of the undertaking and the benefits of the outcome following behaviour change.
The health belief model proposes that beliefs are the basic cues to action and includes self-efficacy (Prelip et al., 2012, p. 310). The theory holds that the four major beliefs are concerned with the perceived sickness severity, an individual’s perceived susceptibility to it, as well as what they believes are the likely benefits and barriers to taking action. The likely cues for action could be media campaigns, life-changing events, sticky notes, or habitual cues. On the basis of this concept, it can be argued that that the educational session acted as one of the cues for action. The parents shared the belief that the dietary issue required their effort to address to avoid some likely negative impacts.
Basic Principles to the Success of the Intervention
Seeking to understand the perspective of individuals is the basic starting point in delivering and supporting behaviour change interventions. Some of the important factors influencing people’s behaviour are, respecting the messenger, individual’s weighing of the interventions and the disincentives of a behaviour or change, norms and behaviours surrounding an individual, individual effort and determination, importance, subconscious, emotional associations, ego, and commitments (Van Grieken et al., 2014, p. 1).
More importantly, behaviour change intervention should focus on generic competencies that cover: helping people to develop accurate knowledge about the short and long-term health consequences of their own behaviours on themselves and others. They should work with what is relevant to the individual and be capable of enhancing people’s self-efficacy (Loeb et al., 2012, p. 22). The programmes should raise awareness of the positive behaviour and role models in the individual’s social group and support moral and personal commitment to change (Garcia et al., 2014, p. 1013). Additionally, the initiatives should assist people to make changes while identifying realistic goals as well as developing supportive plans in specific contexts over time (Jaballas et al., 2011, p. 301). People carrying out the intervention programmes must not be coercive, patronizing, or coercive when trying to influence behaviour change among the participants (Morgan et al., 2014, p. 94). Instead, it would be more effective to adopt strategies that are used more regularly in motivational and coaching interviewing such as listening to understand, building rapport, building self-efficacy and supporting change, and assessing readiness of participants to change.
The results in this study concurred with the findings of an earlier study involving 3059 young women of ages 17 to 21 attending a virus trial of a population-based human papilloma virus in Finland. The study which focused on developing and evaluating the effectiveness of an individualized lifestyle counselling approach in improving dietary behaviour, preventing weight gain, and physical activity established positive correlation between nutritional intervention and behaviour change. The proportion of the girls physically inactive decreased from 34% to 23% following the initiative (Janicke et al., 2013, p. 191). The study also confirmed the argument that the success of lifestyle programs and interventions in helping people to achieve dietary change depended on the intensity of the intervention. In addition, it was also identified that self-reported behaviour is affected by the measurement process itself in that repeated assessment on health behaviours may have some motivating factor for participants to increase the intensity of behaviour change interventions (McGowan et al., 2013, p. 769). The findings in the two studies form a strong basis for future intervention through self-evaluation questionnaires to nutritional behaviour change.
In a study where four focus groups were conducted in 2012 at worksites during the lunch break showed positive correlation between the eating habits and practices of children and the role of parents in the same. A total of 21 randomly picked parents of primary school children were chosen (15 mothers and 6 fathers) (Morin et al., 2013, p. 46). These results concurred with the rationale of the Cook For Life campaign to use parents as a starting point for addressing nutritional inadequacies in families. Parents cited rules and regulations as some of the factors contributing to healthy dietary habits to their children. They reported that some of the rules involved limiting the consumption of soft drinks (Talvia et al., 2011, p. 2065). Some stated applying strict rules about when and how much their child is allowed to consume a soft drink. Other argued that it is important that parents the role of good models for their children eating behaviour by not consuming soft drinks, eating fruits, and drinking water at dinner (Turner et al., 2013, n.p). These findings demonstrate the important role that parent’s influence has on their children. By targeting the parents, then the whole family is likely to benefit from the intervention.
A recent report by Scientific Advisory Committee on Nutrition recommends the dietary reference value for total carbohydrates at a population average be maintained at about 50% of dietary energy. it also recommends that the dietary reference value for free sugars be set at a population average of approximately 5% of the dietary energy for all age-groups from 2 years upwards. Following the reductions in the intake of free sugars, then that energy should be replaced with starches found in cellular structures sugar-containing foods such as milk and milk products. In addition, the consumption of soft drinks should be minimized for both parents and adults (Draft Carbohydrates and Health Report, 2014).
Another study that had similar results is one of a pilot nutrition intervention on knowledge, attitudes, and behaviour change of female combat soldiers in Israeli army in 2013. The results of the intervention strongly indicate meaningful improvements in daily food consumption. Before the intervention programme, the subjects had very limited knowledge of the basic nutrition and few tools for making informed choices in their mess hall. The intervention was also found to improve attitude and knowledge significantly towards healthy eating (Wright et al., 2013, p. 730). However, in the Cook For Life intervention it was noted that the percentage of the parents and children who took about the same amount of whitemeal bread, brown rice, wholewheat pasta after the intervention remained substantially high. Some of the reasons to explain this little change could be the preference issues where most people see the white rice and the white bread as more appealing than brown rice and white bread. Another explanation could be that whitemeal bread, brown rice, wholewheat pasta are quite expensive and cooking becomes very time consuming. Although, most interventions are effective in increasing knowledge, the true challenge lies with impacting the decision-making process as well as changing eating behaviours.
A study evaluating the impacts of an intervention carried on 5-year olds to investigate child health behaviours by youth health care professionals found no significant outcomes on behaviour change. The study involved counselling for 637 parents of overweight children on lifestyle according to the invention protocol and follow-up questionnaires for a two-year follow-up (Ohly, et al., 2013, p. 9). The results reflected the findings of this study concerning the behaviour change in fruit juice intake where no significant change was reported for both parents and children. One of the likely explanations for this outcome can be based on the health belief model where barriers to achieving the behaviour change greatly affect the outcome. Some of the barriers could be that fresh fruit juice is not readily available or could be expensive. It could that parents are preferring to use fruits instead.
Study Limitations
The rather small sample size of 137 participants used for the study is not so representative, and it would not qualify for generalization of the entire population. The study was limited in capacity due to failure to evaluate other factors that might be crucial in determining behaviour change such as economic status and literacy levels. In addition, the study might have been limited by the subjective nature of self-reported dietary intake assessment as used in the study. The validity of the study is, therefore, questionable since there was no clinical validity biomarker used making it prone to underestimates resulting from bias and imprecision of the actual change.
Conclusion
The findings of this and other studies have demonstrated the effectiveness of intervention programs such as Cook For Life in bringing about a great impact in terms of behaviour change among parents and children. However, the success of such interventions is dependent on a number of rationales on behaviour change. Educational sessions have the capacity to address nutritional deficiencies in families through behaviour change (Robertson, 2012, p. 230). The Cook For Life intervention was able to achieve the intended outcomes of reducing sugar consumption, increasing intake of fruits and vegetables, and fibre intake. Similar programs should be guided by the identified basics such as listening to understand, building rapport, building self-efficacy and supporting change, and assessing readiness of participants to change behaviour.
ACKNOWLEDGEMENTS
First and foremost, I would like to thank God for His goodness and faithfulness, divine strength, provision, and ever-present help all through my studies and also for the idea of this study. Secondly, I would like to acknowledge several people for whom their support, encouragement, help and assistance made this work possible: my parents, instructor, as well as my lecturer (enter names).
References
Bean, M, Jeffers, A, Tully, C, Thornton, L, & Mazzeo, S 2014, ‘Motivational interviewing with parents of overweight children: Study design and methods for the NOURISH+MI study’, Contemporary Clinical Trials, 37, pp. 312-321.
Belansky, EA 2013, ‘Adapted Intervention Mapping: A Strategic Planning Process for Increasing Physical Activity and Healthy Eating Opportunities in Schools via Environment and Policy Change’, Journal Of School Health, 83, 3, pp. 194-205.
Chahal, N, Wong, H, Manlhiot, C, & McCrindle, B 2014, ‘Original Article: Education for lifestyle-based management of hyperlipidemia in children enhanced by a collaborative approach’, Journal Of Clinical Lipidology, 8, pp. 187-193.
Cohen, J, Kraak, V, Choumenkovitch, S, Hyatt, R, & Economos, C 2014, ‘Research: The CHANGE Study: A Healthy-Lifestyles Intervention to Improve Rural Children’s Diet Quality’, Journal Of The Academy Of Nutrition And Dietetics, 114, pp. 48-53.
Dollahite, J, Pijai, E, Scott-Pierce, M, Parker, C, & Trochim, W 2014, ‘Research Article: A Randomized Controlled Trial of a Community-Based Nutrition Education Program for Low-Income Parents’, Journal Of Nutrition Education And Behavior, 46, pp. 102-109.
Eumark-Sztainer, D, Bauer, K, Friend, S, Hannan, P, Story, M, & Berge, J 2010, ‘Original article: Family Weight Talk and Dieting: How Much Do They Matter for Body Dissatisfaction and Disordered Eating Behaviors in Adolescent Girls?’, Journal Of Adolescent Health, 47, pp. 270-276.
Frankel, L, O’Connor, T, Chen, T, Nicklas, T, Power, T, & Hughes, S 2014, ‘Research report: Parents’ perceptions of preschool children’s ability to regulate eating. Feeding style differences’, Appetite, 76, Abstracts of the 23rd European Childhood Obesity Group (ECOG) Congress, pp. 166-174.
Garcia, A, Vargas, E, Lam, P, Shennan, D, Smith, F, & Parrett, A 2014, ‘Evaluation of a cooking skills programme in parents of young children – a longitudinal study’, Public Health Nutrition, 17, 5, p. 1013.
Godsey, J 2013, ‘The role of mindfulness based interventions in the treatment of obesity and eating disorders: An integrative review’, Complementary Therapies In Medicine, 21, pp. 430-439.
Hammons, A, Wiley, A, Fiese, B, & Teran-Garcia, M 2013, ‘Research Brief: Six-Week Latino Family Prevention Pilot Program Effectively Promotes Healthy Behaviors and Reduces Obesogenic Behaviors’, Journal Of Nutrition Education And Behavior, 45, pp. 745-750.
Jaballas, E, Clark-Ott, D, Clasen, C, Stolfi, A, & Urban, M 2011, ‘Article: Parents’ Perceptions of Their Children’s Weight, Eating Habits, and Physical Activities at Home and at School’, Journal Of Pediatric Health Care, 25, pp. 294-301.
Janicke, D, Lim, C, Mathews, A, Shelnutt, K, Boggs, S, Silverstein, J, & Brumback, B 2013, ‘The Community-based Healthy-lifestyle Intervention for Rural Preschools (CHIRP) study: Design and methods’, Contemporary Clinical Trials, 34, pp. 187-195.
Johnson, S, Ramsay, S, Shultz, J, Branen, L, & Fletcher, J 2013, ‘Research Article: Creating Potential for Common Ground and Communication Between Early Childhood Program Staff and Parents About Young Children’s Eating’, Journal Of Nutrition Education And Behavior, 45, pp. 558-570.
Lochrie, A, Wysocki, T, Hossain, J, Milkes, A, Antal, H, Buckloh, L, Canas, J, Bobo, E, & Lang, J 2013, ‘The effects of a family-based intervention (FBI) for overweight/obese children on health and psychological functioning’, Clinical Practice In Pediatric Psychology, 1, 2, pp. 159-170.
Loeb, K, Lock, J, Greif, R, & le Grange, D 2012, ‘Transdiagnostic Theory and Application of Family-Based Treatment for Youth With Eating Disorders’, Cognitive And Behavioral Practice, 19, pp. 17-30.
Mazzeo, S, Kelly, N, Stern, M, Palmberg, A, Belgrave, F, Tanofsky-Kraff, M, Latzer, Y, & Bulik, C 2013, ‘LIBER8 design and methods: An integrative intervention for loss of control eating among African American and White adolescent girls’,Contemporary Clinical Trials, 34, pp. 174-185.
McGowan, L, Cooke, L, Gardner, B, Beeken, R, Croker, H, & Wardle, J 2013, ‘Healthy feeding habits: efficacy results from a cluster-randomized, controlled exploratory trial of a novel, habit-based intervention with parents’, American Journal Of Clinical Nutrition, 98, 3, p. 769.
Morgan, P, Collins, C, Plotnikoff, R, Callister, R, Burrows, T, Fletcher, R, Okely, A, Young, M, Miller, A, Lloyd, A, Cook, A, Cruickshank, J, Saunders, K, & Lubans, D 2014, ‘The ‘Healthy Dads, Healthy Kids’ community randomized controlled trial: A community-based healthy lifestyle program for fathers and their children’, Preventive Medicine, 61, pp. 90-99
Morin, P, Demers, K, Turcotte, S, & Mongeau, L 2013, ‘Research report: Association between perceived self-efficacy related to meal management and food coping strategies among working parents with preschool children’, Appetite, 65, pp. 43-50.
Novotny, R, Nigg, C, McGlone, K, Renda, G, Jung, N, Matsunaga, M, & Karanja, N 2013, ‘Review: Pacific Tracker 2 – Expert System (PacTrac2-ES) behavioural assessment and intervention tool for the Pacific Kids DASH for Health (PacDASH) study’,Food Chemistry, 140, 9th International Food Data Conference: Food Composition and Sustainable Diets, pp. 471-477.
Ohly, H, Pealing, J, Hayter, A, Pettinger, C, Pikhart, H, Watt, R, & Rees, G 2013, ‘Research report: Parental food involvement predicts parent and child intakes of fruits and vegetables’, Appetite, 69, pp. 8-14.
Ostbye, T, Krause, K, Stroo, M, Lovelady, C, Evenson, K, Peterson, B, Bastian, L, Swamy, G, West, D, Brouwer, R, & Zucker, N 2012, ‘Parent-focused change to prevent obesity in preschoolers: Results from the KAN-DO study’, Preventive Medicine, 55, pp. 188-195.
Papaioannou, M, Cross, M, Power, T, Liu, Y, Qu, H, Shewchuk, R, & Hughes, S 2013, ‘Research Article: Feeding Style Differences in Food Parenting Practices Associated With Fruit and Vegetable Intake in Children From Low-income Families’,Journal Of Nutrition Education And Behavior, 45, pp. 643-651.
Park, S, Choi, B, Wang, Y, Colantuoni, E, & Gittelsohn, J 2013, ‘Original article: School and Neighborhood Nutrition Environment and Their Association With Students’ Nutrition Behaviors and Weight Status in Seoul, South Korea’, Journal Of Adolescent Health, 53, pp. 655-662.
Patton, S, Odar, C, Midyett, L, & Clements, M 2014, ‘Research Brief: Pilot Study Results for a Novel Behavior Plus Nutrition Intervention for Caregivers of Young Children With Type 1 Diabetes’, Journal Of Nutrition Education And Behavior, ScienceDirect.
Peters, J, Parletta, N, Lynch, J, & Campbell, K 2014, ‘Research report: A comparison of parental views of their pre-school children’s ‘healthy’ versus ‘unhealthy’ diets. A qualitative study’, Appetite, 76, Abstracts of the 23rd European Childhood Obesity Group (ECOG) Congress, pp. 129-136
Prelip, M, Kinsler, J, Thai, C, Erausquin, J, & Slusser, W 2012, ‘Research Article: Evaluation of a School-based Multicomponent Nutrition Education Program to Improve Young Children’s Fruit and Vegetable Consumption’, Journal Of Nutrition Education And Behavior, 44, pp. 310-318.
Robertson, WS 2012, ‘Two-year follow-up of the ‘ Families for Health’ programme for the treatment of childhood obesity’, Child: Care, Health & Development, 38, 2, pp. 229-236.
Rodriguez, J 2013, ‘Cooking, Healthy Eating, Fitness and Fun (CHEFFs): Qualitative Evaluation of a Nutrition Education Program for Children Living at Urban Family Homeless Shelters’, American Journal Of Public Health, 103, S2, pp. S361-S367.
Ruxton, C, & Derbyshire, E 2014, ‘Strategies to encourage healthy eating among children and young adults’, Primary Health Care, 24, 5, p. 33.
Schuster, E, Negy, C, & Tantleff-Dunn, S 2013, ‘The effects of appearance-related commentary on body dissatisfaction, eating pathology, and body change behaviors in men’, Psychology Of Men & Masculinity, 14, 1, pp. 76-87.
Sperry, S, Knox, B, Edwards, D, Friedman, A, Rodriguez, M, Kaly, P, Albers, M, & Shaffer-Hudkins, E 2014, ‘Cultivating Healthy Eating, Exercise, and Relaxation (CHEER): A Case Study of a Family-Centered and Mindfulness-Based Cognitive-Behavioral Intervention for Obese Adolescents at Risk for Diabetes and Cardiovascular Disease’, Clinical Case Studies, 13, 3, p. 218.
Swanson, M, Schoenberg, N, Davis, R, Wright, S, & Dollarhide, K 2013, ‘Research Brief: Perceptions of Healthful Eating and Influences on the Food Choices of Appalachian Youth’, Journal Of Nutrition Education And Behavior, 45, pp. 147-153.
Talvia, S, Räsänen, L, Lagström, H, Anglè, S, Hakanen, M, Aromaa, M, Sillanmäki, L, Saarinen, M, & Simell, O 2011, ‘Parental eating attitudes and indicators of healthy eating in a longitudinal randomized dietary intervention trial (the STRIP study)’, Public Health Nutrition, 14, 11, p. 2065.
Tatlow-Golden, M, Hennessy, E, Dean, M, & Hollywood, L 2013, ‘Research report: ‘Big, strong and healthy’. Young children’s identification of food and drink that contribute to healthy growth’, Appetite, 71, pp. 163-170.
Turner, B, Navuluri, N, Winkler, P, Vale, S, & Finley, E 2013, ‘Research: A Qualitative Study of Family Healthy Lifestyle Behaviors of Mexican-American and Mexican Immigrant Fathers and Mothers’, Journal Of The Academy Of Nutrition And Dietetics, ScienceDirect.
Van Grieken, A, Renders, C, Veldhuis, L, Looman, C, Hirasing, R, & Raat, H 2014, ‘Promotion of a healthy lifestyle among 5-year-old overweight children: health behavior outcomes of the ‘Be active, eat right’ study’, BMC Public Health, 14, 1, p. 1.
Winham, D, Szkupinski Quiroga, S, Underiner, T, Etheridge Woodson, S, & Todd, M 2014, ‘Integration of Theatre Activities in Cooking Workshops Improves Healthy Eating Attitudes Among Ethnically Diverse Adolescents: A Pilot Study’, ICAN: Infant, Child & Adolescent Nutrition, 6, 2, p. 99.
Just as my other papers , this paper has 3 sections and each section should have its own reference list at the end of the section , and for SECTION C the writer must also post a link to the full clinical guideline that is being proposed. It is also important that the writer use pear review articles not older than 5 years for this paper. The writer must also use the 2 articles included in the resources at the bottom and also all other resources mentioned there.
SECTION A (1.5 pages)
Quantitative Research Design
Utilizing knowledge and insights gained from the assigned chapter in the text and other reliable sources:
1. Define quantitative research and provide two examples of quantitative designs with a brief explanation of each design.
2. Identify a potential quantitative research study that is important to nursing and describe which design you would use for this study, why you would use that design, and how the information generated from the study could be applied in nursing practice.
3. End your discussion with a reflection as to the value of quantitative research adding to the science, knowledge, and practice of nursing.
4. Provide at least three citations with full references to credible nursing scholarly articles supporting your definitions and discussion.
SECTION B (1.5 pages)
Qualitative Research Design
Utilizing knowledge and insights gained from the assigned chapter in the text and other reliable sources:
1. Define qualitative research and provide two examples of qualitative designs with a brief explanation of each design
2. Identify a potential qualitative research study that is important to nursing and describe which design you would use for this study, why you would use that design, and how the information generated from the study could be applied in nursing practice.
3. End your discussion with a reflection as to the value of qualitative research adding to the science, knowledge, and practice of nursing.
4. Provide at least three citations with full references to credible nursing scholarly articles supporting your definitions and discussion.
SECTION C (1 page )
Choice of Clinical Focus
Examine nursing best practices and clinical guidelines and identify a clinical focus and established clinical guideline which will be use later to develop a PowerPoint® presentation addressing the clinical focus of concern chosen in this section, the evidence based solution to the problem, and how the clinical might be implemented in a specific clinical setting. At the end of this section you should also include post a link to the full clinical guideline that is being proposed.
Resouces and required readings
Required Activities
Textbooks
Introduction to Nursing Research Incorporating Evidence-Based Practice
• Chapter 8: “Quantitative Design”
• Chapter 9: “Qualitative Design”
Please retrieve and read the following journal articles.
• Gallagher-Ford, L., Fineout-Overholt, E., Melnyk, Stillwell, S. (2011). Evidence-based practice, step by step: Implementing an evidence-based practice change. American Journal of Nursing, 111(3), 54–60.
• Melnyk, B.M., Fineout-Overholt, E., Stillwell, S.B., & Williamson, K.M. (2010). Evidence-based practice: step by step: the seven steps of evidence-based practice. American Journal of Nursing. 110(1), 51–53.
Please review the following websites.
Items you Should Research to Help You Understand Research Design
• Research Design
• A review of qualitative approaches
Items you Should Research to Help You In Identifying a Clinical Concern
• Clinical Practice Guidelines.
• National Guideline Clearing House.
• Best Practices in Gerontological Nursing.
• National Institute for Health and Clinical Excellence.
• RNAO : Nursing Best Practice Guidelines.
• Joanna Briggs Institute™.
• VAP Bundle.
Items you Should Research to Help You Understand Nursing Sensitive Patient Outcomes
• ICN Nursing Sensitive Outcomes.
• Patient Safety and Quality:An Evidence-Based Handbook for Nurses.
• National Database of Nursing Quality Indicators.
• Nursing Sensitive Patient Outcomes (ONS).
It is critical the writer read and understand all the requirements and follow accordingly to write this paper.
SAMPLE ANSWER
Research Design
Quantitative research design
The quantitative research approach refers to a systematic process that is used to collect and analyze information statistically. The information is measured using a particular instrument. The instruments also convert the information into numbers. Quantitative research only deals with quantifiable concepts that are measurable and can be converted in to numbers. It also examines phenomenon through numerical representations of statistical analysis and observations (Roncelli-Vaupot & Železnik, 2013).
2 designs
Descriptive research aims at describing an identified variable’s current status. Such research projects are created to offer systematic information regarding a phenomenon. Hypothesis is created after data is gathered. The hypothesis is tested from the synthesis and analysis of data. The study subjects have to be selected carefully and each variable should be measured carefully (Roncelli-Vaupot & Železnik, 2013).
Correlational research makes attempts to identify the extent of the relationship between variables through the use of statistical data. Relationships among and between several factors are identified and interpreted. This research method recognizes trends as well as patterns in data. However, there is no detailed analysis that would prove the causes for observed patterns. There is only a study of variables distributions, relationships, and data. There is no manipulation on variables, rather, they are identified and studies as they are in natural settings (Grove, Burns & Gray, 2013).
Potential quantitative nursing research study
Clinical nursing expertise is very critical to quality patient care. Until today, research has focused on individual nurses characteristic factors and how they contribute to expertise while contextual factors have been ignored. A quantitative research can be designed to examine the impacts of individual nurse experience and education and hospital contextual factors on the clinical nursing expertise.
The design to be used and reasons
The cross-sectional design can be used. This can be useful in revealing the relationship between hospital contextual factors and individual nurse characteristic and the link they have to nursing expertise.
Applying the information generated in nursing practice
Healthcare managements can derive that both hospital contextual and individual level factors have significant impacts on expertise. Therefore, they have to be considered when making decisions in the human resource department (Fain, 2013).
Value of quantitative research to science, knowledge, and practice of nursing
The information from quantitative research can be generalized. Therefore, this makes it easy to solve challenges in the practice. It is also useful in studying large samples. This brings in new information that can be applied.
References
Fain, J. A. (2013). Reading, understanding, and applying nursing research. Philadelphia: F.A. Davis Co.
Grove, S. K., Burns, N., & Gray, J. (2013). The practice of nursing research: Appraisal, synthesis, and generation of evidence. St. Louis, Mo: Elsevier/Saunders.
Roncelli-Vaupot, S., & Železnik, D. (2013). Identifying assertiveness in nursing teams of hospitals. Društvo I Tehnologija – Dr. Juraj Plenković.
Qualitative research design
The qualitative research approach aims at gaining insight into the value systems, behaviors, attitudes, lifestyles, culture, aspirations, concerns, and motivations of people. There is the intention of acquiring an in-depth comprehension of a particular human behavior as well as the reasons that warrant such behavior. There is an investigation of the how and why of decision making, as opposed to just when, where, and what (Holloway, Wheeler & Holloway, 2010).
2 designs
Ethnography refers to the interpretation and description of a social or cultural system or group. It involves examining the learned and observable behavior patterns of a group, ways of life, or customs. As a result, the picture of the people’s way of life is obtained. The methods used in ethnography are unstructured interview, participant observation, and direct observation. The researcher mainly spends time with the people so as to observe their way of life keenly. Phenomenology elaborates an event’s subjective reality as the study population perceives is. It involves studying a phenomenon. Phenomenological research techniques provide nurses a valuable strategy for understanding the nursing lifeworld (Holloway, Wheeler & Holloway, 2010).
Potential qualitative nursing research study
Nursing shortage is acknowledged to be extremely problematic in the present day nursing environment. Yet, there is limited research with nurses that are longer in the clinical practice. A qualitative research can be designed to understand the factors that influence RNs decision to quit clinical nursing (Holloway & Wheeler, 2013).
The design to be used and reasons
The research can use the phenomenological research design. This can be very effective in revealing the complicated phenomena influencing the registered nurses’ decision of quitting the clinical nursing practice. Interviews can be conducted with the no longer practicing RNs.
Applying the information generated in nursing practice
The information gathered from this research can be very useful in the nursing practice. It can be used to develop proper retention strategies so as to ensure that nurses are retained, which will address the shortage. Understanding the reasons why new RNs are usually socially isolated, frustrated, and distressed can be effective in solving the challenge (Beck, 2013).
Value of quantitative research to science, knowledge, and practice of nursing
Qualitative research methods are presently very vital in developing nursing knowledge, which is very significant for evidence-based nursing practice. These methods answer a wide array of questions in relation to the nursing concern with human reactions to potential or actual health problems. Qualitative research has a huge role in offering evidence for nursing practice, as well as gaining larger acceptance within the medicine field
References
Beck, C. T. (2013). Routledge international handbook of qualitative nursing research. Abingdon: Routledge.
Holloway, I., & Wheeler, S. (2013). Qualitative Research in Nursing and Healthcare. Chicester: Wiley.
Holloway, I., Wheeler, S., & Holloway, I. (2010). Qualitative research in nursing and healthcare. Chichester, West Sussex, U.K: Wiley-Blackwell.
Fall-related and falls injuries are a critical and common challenge for the elderly. People who are sixty five years and over are at a high risk of falling. Thirty percent of the people aged more than 65 years and fifty percent of those aged more than 80 years fall at least once yearly (Melnyk et al., 2010). This is an indication that the matter is critical and this warrants for proper preventive strategies. Not only do the elderly fall while within their residences; they also fall while within health care institutions. Therefore, healthcare institutions should be keen on eliminating factors that can lead to falls.
Falls affect carers as well as family members of the victims. Falls are associated with human costs such as injury, distress, pain, loss of confidence, mortality, and loss of independence. Falls cost the NHS approximately 2.3 billion dollars every year. Hence, falls have an impact on healthcare and health costs as well as quality of life (Gallagher-Ford, Fineout-Overholt & Melnyk, 2011).
People aged more than 60 years are given a keen concern since they have higher chances of falling. People within this age group who are admitted in hospitals need to be considered for the multifactorial assessment in relation to their falling risk during the hospital stay. People suffering from a condition that makes them vulnerable to falls are also covered in the guideline.
References
Gallagher-Ford, L., Fineout-Overholt, E., & Melnyk, S. S. (2011). Evidence-based practice, step by step: Implementing an evidence-based practice change. American Journal of Nursing, 111(3), 54–60.
Melnyk, B.M., Fineout-Overholt, E., Stillwell, S.B., & Williamson, K.M. (2010). Evidence-based practice: step by step: the seven steps of evidence-based practice. American Journal of Nursing. 110(1), 51–53.
We can write this or a similar paper for you! Simply fill the order form!
Extra Project
The goal of the project: We examine how macroeconomic factors affect stock returns.
Empirically, we can test the following model;
Rt= ?0 + ?1*Market Indext-1+ ?2*Inflationt-1+ ?3*GDP Growtht-1+ ?4*TERMt-1+ ?5*RISKt-1+?
1. Dependent variable: firms’ stock returns
I posted firms’ stock returns in three industries (air, auto, and computer) to Blackboard. You can analyze any firm as you wish. You can pick multiple firms from three different industries, or a single firm from a specific industry.
Variable Explanations
DATE: the end of trading date at each month
COMNAM: Company name
EXCHCD: Exchange code (1: NYSE, 2: AMEX, and 3:NASDAQ)
HSICCD: Industry classification (e.g., The SIC 4512 represents an airline industry.
PRC: Stock price at the end of each month’s trading date
RET: Stock returns at the end of each month’s trading date
SHROUT: shares outstanding
VWRETD: Market index
2. Independent variables: macroeconomic variables
* The Source of data: http://research.stlouisfed.org/fred2/tags/series
Download data as long as we believe that variables may affect stock returns.
There are some candidates for independent variables.
Market Index=VWRETD, and Firm Size= PRC*SHROUT
Inflation= log (CPIt / CPIt-1), and GDP Growth=log (GDPt / GDPt-1)
TERM= 10-year T/B – 3-month T/B, and RISK= BAAt – 10-year T/B?
Questions
1) Report summary statistics (n, mean, median, standard deviation, min, max) of your picked variables.
2)Why do you include such independent variables? Give me a brief explanation.
3) Run a regression and report coefficients and t-statistics for the explanatory variables.
4) Interpret coefficients of each variable. Compare it with your prediction
5) What is your investment strategy based on your findings?
* To obtain full credit (20 points), you need to submit it by July 8th, 2014.Grade below 10 points will be counted as zero.
* The minimum requirement is 5 different firms and 5 independent variables.
* TERM and RISK should be included as independent variables.
* If you need a reference, please look at the paper written by Nai-Fu Chen, Richard Roll, and Stephen A. Ross. The title is “Economic Forces and the Stock Market (Journal of Business, 1986)”.
SAMPLE ANSWER
Examination of how Macroeconomic factors Affect Stock returns.
Research Findings
The goal of the project is to examine macroeconomic factors affecting stock return using the following model Rt= ?0 + ?1*Market Index-1+ ?2*Inflation-1+ ?3*GDP Growth-1+ 4*Terms-1+?5*RISK-1+?, The study uses stocks of from stock returns in three industries (air, auto, and computer), the dependent variable is the firms stock return, out of the several proposed independent variables the model used market index, inflation, GDP Growth , terms and risk assessment, the variables included in this study were chosen on the similar variables of existing literature from previous study on the relationship between stock return and macroeconomic variables (Chen et al, 1986).
market index
inflation
production
terms
risk
Mean
1.99
32.58
4.35
1.79
0.02
Min
1.86
14
3.68
1.119
-0.49
Max
2.12
67.90
4.86
2.14
0.33
SD
0.05
10.89
0.37
0.29
38.37
Skewness
0.11
0.19
-0.17
-0.83
-1.31
Kurtosis
2.67
2.33
1.73
2.58
14.63
The basic descriptive statistics from the raw stock data is as following indicating mean, minimum, standard deviation, maximum, skewness and kurtosis, the mean of all the exploratory variables indicating a volatile market, the standard deviation is very high which is an indicator of a very volatile market, positive and negative minimum and maximum are signs of that a market that sometimes is profit and other times brings huge losses, similarly the table indicates negative skewing with a very extreme kurtosis which also indicates that the returns are not normally distributed (Chen et al, 1986).
Regression Results
The regression report includes the model summary and t score as well as its significance level by examining all the proposed macroeconomic variables and how they are affecting stock return using the following model From the model, the significance of the predictors variables. R is a measure of the correlation between the observed value and the predicted value of the criterion variable. R Square (R2) is the square of this measure of correlation and indicates the proportion of the variance in the criterion variable which is accounted for by our model. In essence, this is a measure of how good a prediction of the criterion variable we can make by knowing the predictor variables. However, R square tends to somewhat over-estimate the success of the model when applied to the real world, so an Adjusted R Square value is calculated which takes into account the number of variables in the model and the number of observations (participants) our model predictors based on which is Market Index=VWRETD, and Firm Size= PRC*SHROUT
Inflation= log (CPIt / CPIt-1), and GDP Growth=log (GDPt / GDPt-1)
TERM= 10-year T/B – 3-month T/B, and RISK= BAAt – 10-year T/B?
We now have an adjusted R Square value of 0.667 we can say that our model now accounted for 66.7 % of the variance in the criterion variable. Therefore it can be deduced that the five predictors which includes inflation, interest rate,, market index, GDP Growth account for stock returns well.
Table 14
Model Summary
Model
R
R Square
Adjusted R Square
Std. Error of the Estimate
1
.667a
.752
.621
4.804
ANOVAb
Model
Sum of Squares
df
Mean Square
F
Sig.
1
Regression
178794.461
6
29799.077
6.991
.000a
Residual
477429.379
112
4262.762
Total
656223.840
118
a. predictors: (Constant), Money Index, inflation, risk, consumption, treasury bill rate, production
b. Dependent Variable: stockreturn
coeffecient
Model
Unstandardized Coefficient
Standardized Coefficient
t
Sig.
B
Std. Error
Beta
1
(Constant)
-192.676
156.067
-1.235
.220
inflation
1.986
1.971
.308
1.008
.016
production
-2.742
1.852
-.520
-1.481
.141
consumption
25.930
13.747
.367
1.886
.062
treasury bill rate
-.397
.311
-.313
-1.275
.005
risk
4.286
1.066
.460
4.022
.000
Money Index
-2.526
2.876
-.120
-.878
.382
a. Dependent Variable: stockreturn
Beta (standardized Beta coefficients is a measure of the contribution of each variable to the model. A large value indicates that a unit change in this predictor variable has a large effect on the criterion variable. The t and sig(p) values gives a rough indication of the impact of each predictor variable, a big absolute t value and a small p value suggests that a predictor variable is having a large impact on the criterion variable. Our regression output evaluated indicate that all the independent variables have impact on stock return except interest rate and explaining the independent variables as used by the model, it is proposed that there will be an inverse relationship between stock price and interest rate thereby an increase in interest rate leads to an increase of the return of interest. There is a relationship between money supply or inflation and stock return where the high inflation has a negative effect on stock prices and then the exchange rate exchange rate and inflation outcomes affect cash flow which in turn affects stock return, industrial production index is aggregation of overall economic performance, and therefore when economic performance improves it will affect stock return directly risk in this case covers the effect on returns of anticipated changes on money market (Chen et al, 1986).
Research Manuscript
The final step in the Nine-Step model is disseminating your research findings on cooperative agreement for aids community based outreach /intervention research program. For this Discussion, please provide a summary of your research findings including the following:?
• Summarize the results of your findings from your research manuscript.
• Include the statistical analyses that you utilized and defend your selection.
SAMPLE ANSWER
Research Manuscript: Intervention Research Program
The research findings indicate that accessibility of information regarding the AIDS patients has currently been improved for a few select organizations, though for a long time this remained almost impossible. These organizations are entrusted to keep the secrecy level required to help avoid stigmatization of the patients. This makes the literature available very limited. As such, in overcoming the problem of insufficient or outdated data, the research mainly focused on the operations of National Institute on Drug Abuse (NIDA).
From the findings, according to NIDA (1995), the organization launched a multi-site program by 1990 with the intention of having direct contact with the people in order to enhance gathering of relevant information that could help in keeping the prevalence of the pandemic at a check. These programs were designed in such a way that the main workers were from the respective native communities in order to increase the level of trust and confidentiality. The operations and duties of the workers included the provision of safety protection gadgets such as condoms to the members of the society, as well as creating awareness to the members of the society.
In reaching out to the people, various techniques were used such as face-to-face communication, issuance of literature on the same, and distribution of bleach kits for sterilizing of the instruments that were used for injection. From the study, the program did not fully prohibit or go against the use of drugs, however, it mainly advocated for the use of drugs that did not require injection (Seal et al., 2010). The bleach kits were also provided to allow the users of injection materials to sterilize such materials. Data collection on the outcomes was then recorded to help in further analysis and probable recommendations.
The data collected for the activities on NADR program state that testing, guidance, and counselling services reached 79% of the people; the number of off-street counselling sessions that lasted for an hour were ranked at 89%; the flexibility of the program was rated at 72%; while the informative nature of the program was assessed to be at 73% (National Institute on Drug Abuse, 1995). The bleaching of sharp objects was also demonstrated using the videos and this was rated at 61%.
Seal, D. W., MacGowan, R. J., Eldridge, G. D., Charania, M. R., & Margolis, A. D. (2010). Chapter 15: HIV behavioral interventions for incarcerated populations in the United States: A critical review. African American and HIV/AIDS: Understanding and Addressing the Epidemic. New York: Springer.
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Which to write a dissertation on Valuation Method.
The title is ” Firm Valuation: Which is model gives the most accurate share price, Dividend discount Model and Free cash flow to Equity ?”
I want to do a cross sectional application of these models to see how accurate they apply to these regions.
Also want to see if particular model suit particular regions.
Want to limit it to financial institutions only(BANKS) about 40 banks with 10 years data
The banks could be taken from
Nigeria stock exchange, South Africa Stock Exchange, Brazil Stock exchange, Argentina and Dubai stock exchange
The purpose of this paper is to analyze valuation models used in the banking sector. Firm valuation as a concept was examined by the use and comparison of the Dividend discount Model and the Free cash flow to Equity Model in the valuation of share price in more than forty banks around different areas. Stock exchanges from different areas were examined in this study. They include Nigeria stock exchange, South Africa Stock Exchange, Brazil Stock exchange, Argentina and Dubai stock exchange. Cross-sectional applications of the models were also reviewed to see how accurately they apply to West Africa, South Africa, South America and the Middle East. In a cross-sectional study, both the Dividend discount Model and Free cash flow to Equity Model are evaluated to see if they fit particular regions. In the literature review, an analysis of whether any particular model fits a particular region is going to be analyzed. An analysis will be made for only financial institutions which include both Islamic and conventional banking systems with ten years of data analysis. The results got from the study suggested that the dividend discounted, and abnormal earnings models which provide a more accurate free cash flow to equity approach. No significant valuation differences regarding the alternative values used for growth and discount rates.
The paper therefore seeks to compare two measuring techniques which are the dividend discount model and the free cash flow to equity model and see which one of these is a more accurate methodology for calculating the value of financial institutions in emerging stock markets such as those in South America, south and North Africa. The share price of various financial institutions will be calculated including the calculated and the actual share prices. The method that gives the least mean differences will be concluded to be the better method and model in the valuation of the stock prices of financial institutions in financial markets.
The financial statements of the various selected banks will be used to generate the free cash flow to equity and growth. The cost of equity of these banks will be calculated using specific risk free rates. The cost of equity will then be discounted giving a share price base of the calculation. This will then be compared to with the actual cash flow. Where the Dividend Discount Model is concerned, the dividend per share paid for the period will be used in valuation of these financial institutions. The cost of equity method of valuation will be used to calculate the share price. A comparison of the actual share price at a date of course, it will not be the same.
Since time immemorial firms have always been evaluated periodically in order to determine their performance. Bank valuation has always been a relevant topic that has gained interest from various stakeholder groups including market operators, academics, investors and governmental regulatory authorities (Dermine, 2009). The motivation for these benefits can be seen because of the fact that banks play important roles in the economic systems of the world today. Banks determine the stability of the economic system. Financial institutions play a critical role in global commerce, therefore, having great power in the economic development of individuals, corporations, and states (Kogut, 2003). Therefore, the stability of the economy is always directly dependent of the stability of the banking system in the economy. Financial institutions operate solely as financial intermediaries that link those who have surplus money supplies and those who have a deficit of these supplies (Lewis, 1995). In 2007, after the global financial crisis, banks have been viewed as a prerequisite in the grounded economic growth of the region. The value creation ability of banks and other financial institutions in relation to their capabilities of risk control and management has become an important task under regulatory, academic and professional perspectives (Berlatsky, 2010).
As a result of this, two main bank valuation methods have been postulated in this study. They are the Dividend discount model and free cash flow to Equity Model. These have been effective means through which a firm can be valued, whether or not the firm is making profit or loss (Ang & Liu, 2003). As a result of these, valuation has become undoubtedly one of the best practices in business because it gives the actual situation of the business that ensures that the owners take the necessary measures in case the business performance is not good. However, different ways of evaluating firms exist and sometimes it’s better to compare them in order to know which is better amongst them depending on the results obtained (Copeland, Koller & Murrin, 2000).
With the globalization of world economies, capital has become more mobile. Valuation is gaining importance in emerging markets for the purposes of privatization, joint ventures, mergers and acquisitions, restructuring, and just for the basic task of running businesses to create value. Valuation is however, much more difficult in these environments because buyers and sellers face greater risks and obstacles than they do in developed markets such as those in Europe and North America. In recent years however, these risks and obstacles been more serious in the emerging markets of the middle east, north Africa, south Africa and south America. The basics of estimating a discounted cash flow value, that is, the future cash flows of a company or bank discounted at a rate that reflects potential risk, are the same everywhere you go in the world. For effective and reliable valuations, focusing on how to incorporate into a valuation the extra level of risk that characterizes many emerging markets is important. Those risks may include high levels of inflation, macroeconomic volatility, capital controls, political changes, war or civil unrest, regulatory change, poorly defined or enforced contracts and investor rights, lax accounting controls, and corruption.
In particular relation to banks and financial institutions, several discussions exist on specific approaches to bank valuation, which differ by assumptions and characteristics they are based on. However, it is possible to distinguish a general outline for discussion. The most important performance dimensions for banks are profitability and risk and not production possibilities and technology. As a result it can be noted in this study that particularly large banks rank lower in terms of PE and PBV value in relation to a comparison between banks in Dubai and Abu Dhabi. It therefore makes bank a business corporation organized for the purpose of maximizing the value of the shareholders’ wealth invested in the firm at an acceptable level of risk. In this case therefore, the more the risk the more the value to shareholders maximized.
Copeland et al. (2000), authors of the standard work on valuation, devoted one chapter to the specifics of valuing financial institutions. Other scholars too fail to give specifics to the valuation of banks and other financial institutions because of the complexities in their valuation processes. Copeland et al. (2000) suggest that the major issue is a transfer pricing between three bank business units namely the retail banks division, the wholesale bank and a treasure. Therefore, the valuation process should take into consideration the determined business model of banking. “It is difficult, if not impossible, to value the bank’s equity by first valuing its assets which includes its lending function by discounting interest income less administrative expenses at the weighted average cost of capital, then subtracting the present value of its deposit business which includes interest expenses plus consumer bank administrative costs, discounted at the cost of debt. The study by Copeland also paid critical attention to the fact that bank liabilities consist of customer deposits and borrowings on funds markets, which perform the same function but with a different margin. As a result, the spread between the interest received on loans and the cost of capital is so low that small errors in estimating the cost of capital can result in huge swings in the value of the bank.
1.2 Aim of the study
Valuation of the firm’s performance plays a critical role in determining what strategies are to be employed in order to ensure that their profitability and effectiveness is improved. Therefore, this research paper is purposed to help the management of considered financial institutions to implement the necessary policies as a way of improving their performance and profitability. This paper also aims at providing an overview of the most common valuation techniques that apply to the banking industry. The analysis of the bank valuation is to be provided through a thorough and practical discussion on an appropriate application of bank valuation methods, their formulae, the structure for valuation and also their advantages and disadvantages. In order to settle the issues of the article, studies of relevant literature and financial analysts’ valuation reports were conducted by the use of several resources such as banks scope. The information collected was analyzed and conclusions have been made on the basis of the analysis.
1.3 Justification of the study
The models considered in this study have been based on particular firm valuation methods which are practically applied to evaluate a specific output. For instance, in this case, arguments based on both the dividend discount and the free cash flow to equity model have shown the significance of using the two models to determine which one can be accurately used to give share price. This study is important in that it documents and highlights the value these valuation models provide in the valuation of banks and financial institutions.
1.4 Limitations of the Study
The study had many limitations including the fact that the results given in the various secondary sources are based on the findings of financial and banking institutions based on a purposefully selected group of countries. This sampled selection may have characteristics that are rather different and may not be representative from those of other countries across the globe. These countries chosen in the study include Nigeria in West Africa, South Africa, Brazil and Argentina in South America and Dubai in the Middle East. The sampling population of the banks evaluated may also have had some characteristics that were not representative to the whole population of banking institutions and products across all nations. The study also faced the limitation that the data and information obtained from the organizations financial statements were from a ten-year period between 1998 to 2008 indicating that the analysis was made specifically for that time and, therefore, may not denote any other periods before or after these dates.
4.0 Literature Review
4.1 Valuation and Valuation Methods
Firm valuation involves a set of procedures used for estimating economic value of an owner’s interest in a business. According to Anderson (2005) participants of financial markets use firm valuation in the determination of the price they willing to get or part with for the sale of the firm, business or asset to be complete. Fishman (2007) notes that firm valuation in resolution of disputes by business appraisers. Valuation according to Damodaran (2006) has been considered the heart of finance. He suggests that understanding the factors that are determinants to the value of a financial institution and understanding the principles for the estimation of value are prerequisites to the making and formulation of operational and strategic decisions for the company. The valuation of a firm is, therefore, viewed as both an art and science in the sense that science takes the shape of quantitative models of risk-return while art usually refers to the judgment and experience that the appraiser obtains (Pereiro, 2002).
According to Pereiro (2002), the value of a company is dependent on what is being valued, for what purpose, how it is valued and for whom. The nature of the economy in which value is analyzed is, therefore, very important. How much a financial institution is worth, for example, is determinant on the operational risks that are involved in its economic environment. For example, in emerging markets such as Nigeria and Argentina, many financial institutions show a general volatility in returns as compared to other companies in more stable, mature and developed financial environments. Pereiro (2002) therefore argues that the volatility of a company means more risks and more risks mean more returns and therefore more business value in developed and predictable financial environment or less business value in an underdeveloped and unpredictable financial environment.
Valuation is a process that is used in the forecasting of the present value of the expected benefits to shareholders. Valuation also involves forecasting this benefit into one number that usually corresponds to the intrinsic asset base firm value. Damodaran (2001) insists that there are three fundamentals that determine the value of a business. They include a firm’s capability to generate cash flows from its existing investments, the expected growth of cash flows over a stipulated time period and the risk and uncertainty as to whether these cash flows will be generated in the first place. These three fundamentals remain the same even with the valuation of financial institutions, but the emphasis placed on each may defer depending on various circumstances.
Since this paper conducts an empirical examination of valuation techniques with a focus on the practical issues, the dividend discount model and the free cash flow to equity model are analyzed. These models to modern valuation specialists are equivalent but they have practical implementation issues that usually bring a difference to the findings of these valuation models. For example, the fundamentalists of these models need to forecast several common factors such as the required rate of return. The second most important factor to be determined in both these models is the cash flows growth rate. These two variables are usually forecasted differently depending on the approaches used and valuation techniques adhered to.
This paper conducts an empirical examination of valuation techniques with a focus on practical issues. Dividend, cash flow and earnings approaches are equivalent when the respective payoffs are predicted as a matter of going concern or in other terms to infinity. Practical analysts however require prediction over finite horizons. The problems this presents for going concerns are well known. In the dividend discount approach, forecasted dividends over the immediate future are often not related to value so the forecast period has to be long or an often questionable terminal value calculation made at some shorter horizon. Alternative techniques forecast fundamental attributes within the financial institutions. These valuation techniques on the other hand give consistent and identical estimates to the firm’s value when utilized provided all the forecasts and important factors mentioned earlier are identical.
In discounted cash flow (DCF) analysis the terminal value often has considerable weight in the calculation but its determination is sometimes ad hoc or requires assumptions regarding free cash flows beyond the horizon. Techniques based on forecasted earnings make the claim that accrual adjustments to cash flows bring the future forward relative to cash flow analysis, but this claim has not been substantiated in a valuation context. The valuation techniques are evaluated by comparing actual traded prices with intrinsic values calculated, as prescribed by the techniques, from subsequent payoff realizations. Ideally one would calculate intrinsic values from unbiased ex ante payoffs but, as forecasts are not observable for all payoffs, intrinsic values are.
Damodaran (2006) in his paper, “Valuation approaches and metrics”, mentioned four general methods to valuation. These include “the discounted cash flow valuation, which relates the value of an asset to the present value of expected future cash flows on that asset. Another is liquidation and accounting valuation, which is built around valuing the existing assets of a firm, with accounting estimates of value or book value often used as a starting point. The third, relative valuation, estimates the value of an asset by looking at the pricing of ‘comparable’ assets relative to a common variable like earnings, cash flows, book value or sales and the final approach is contingent claim valuation, which uses option-pricing models to measure the value of assets that share option characteristics” (Damodaran, 2006, p. 3).
Pereiro (2002) grouped approaches to company valuation into two: Intrinsic and Extrinsic valuation approaches. In intrinsic valuation, he explained that business value is determined through a precise net cash flow analysis generated by the business overtime. Extrinsic valuation in contrast is a shortcut used to simplify the exercise: instead of dissecting company cash flows, a business similar to the target under valuation, and whose market value is known, is used as a reference in which value is calculated by analogy. Intrinsic valuation include the discounted cash flow model, real option model, and asset accumulation model while the extrinsic is via the value multiples or relative valuation approach.
Vernimmen (2005) outlined many approaches to company valuation but for the purposes of this study, in line with Pereiro (2002, p. 68), we will explore the popularity of four main business valuation techniques among practitioners in the Nigerian emerging market including Models based in discounted cash flows and Models based in real options. The valuation principle implies that to value any security, we must determine the expected cash flows that an investor will receive from owning it. We begin our analysis of stock valuation by considering the cash flows for an investor with a one-year investment horizon. We will show how the stock’s price and the investor’s return from the investment are related. We then consider the perspective of investors with long investment horizons. Finally, we will reach our goal of establishing the first stock valuation method: the dividend-discount model.
There are two potential sources of cash flows from owning a stock. These sources are the total amount received in dividends and from selling the stock will depend on the investor’s investment horizon. Let’s begin by considering the perspective of a one-year investor. Because these cash flows are risky, we cannot discount them using the risk-free interest rate, but instead must use the cost of capital for the firm’s equity. We have previously defined the cost of capital of any investment to be the expected return that investors could earn on their best alternative investment with similar risk and maturity. Thus we must discount the equity cash flows based on the equity cost of capital, rE, for the stock, which is the expected return of other investments available in the market with equivalent risk to the firm’s shares. Doing so leads to the following equation for the stock price.
If the current stock price were less than this amount, it would be a positive-NPV investment. We would, therefore, expect investors to rush in and buy it, driving up the stock’s price. If the stock price exceeded this amount, selling it would produce a positive NPV and the stock price would quickly fall. The sum of the dividend yield and the capital gain rate is called the total return of the stock the total return is the expected return that the investor will earn for a one year investment in the stock. This result is exactly what we would expect. The firm must pay its shareholders a return commensurate with the return they can earn elsewhere while taking the same risk. If the stock offered a higher return than other securities with the same risk, investors would sell those other investments and buy the stock instead. This activity would then drive up the stock’s current price, lowering its dividend yield and capital gain rate.
The valuation techniques reviewed on this paper build on the notion that the market value of a share is the discounted value of the expected future payoffs generated by the share. Although the two models differ with respect to the payoff attribute considered, it can be shown that under certain conditions the models yield theoretically equivalent measures of intrinsic value. The discounted dividend model equates the value of a firm’s equity with the sum of the discounted expected dividend payments to shareholders over the life of the firm, with the terminal value equal to the liquidating dividend. For all other growth rates examined at 2%, 6%, 8%, and 10%, AE value estimates dominate FCF and DIV value estimates in terms of accuracy and smallest absolute bias. The discounted free cash flow model substitute’s free cash flows for dividends, based on the assumption that free cash flows provide a better representation of value added over a short horizon. Free cash flows equal the cash available to the firm’s providers of capital after all required investments. The discounted abnormal earnings model is based on valuation techniques introduced by Preinreich (1938) and Edwards and Bell (1961). Several studies investigate the ability of one or more of these valuation methods to generate reasonable estimates of market values. Kaplan and Ruback (1995) provide evidence on the ability of discounted cash flow estimates to explain transaction values for a sample of 51 firms engaged in high leverage transactions. Their results indicated that the median cash flow value estimate is within 10O% of the market price, and that cash flow estimates significantly outperform estimates based on comparables or multiples approaches. Frankel and Lee (1995; 1996) find that the value estimates explain a significantly larger portion of the variation in security prices than value estimates based on earnings, book values, or a combination of the two.
In addition to these horse races which pit theoretically based value estimates against one or more theoretically based value estimates, there are at least two studies which contrast the elements of, or the value estimates from, the DIV FCF, and AE models. Bernard (1995) compares the ability of forecasted dividends and fore-casted abnormal earnings to explain variation in current security prices. Specifically, he conducts a regression analysis current stock price on the current year, one year ahead, and the average of the three to five year ahead forecasted dividends and contrasts the explanatory power of this model with the explanatory power of the regression of current stock price on current book value and current year, one year ahead and the average of three to five year ahead abnormal earnings forecasts. He finds that dividends explain 29% of the variation in stock prices, compared to 68% for the combination of current book value and abnormal earnings forecasts. Penman and Sougiannis (1998) also compare dividend, cash flow, and abnormal earnings based value estimates using infinite life assumptions.
Using realizations of the payoff attributes as proxies for expected values at the valuation date, they estimate intrinsic values for horizons of T = 1 to T = 10 years, accounting for the value of the firm after time T using a terminal value calculations. Regardless of the length of the horizon, PS find that AE value estimates have significantly smaller (in absolute terms) mean signed prediction errors than do FCF value estimates, with DIV value estimates falling in between. Our study extends previous investigations by comparing individual securities’ DI, FCF, and AE value estimates calculated using ex ante data for a large sample of publicly traded firms. In addition to evaluating value estimates in terms of their accuracy (absolute deviation between the value estimate and market price at the valuation date, scaled by the latter), we contrast their ability to explain cross-sectional variation in current market prices. Both metrics assume that forecasts reflect all avail-able information and that valuation date securities prices are efficient with respect to these forecasts. Under the accuracy metric, value estimates with the smallest absolute forecast errors are the most reliable. The explain ability tests which compare value estimates in terms of their ability to explain cross-sectional variation in current market prices-control for systematic over- or underestimation by the valuation models.
Therefore, in the valuation of banks and financial institutions, Damodaran (2002) considers the valuation of financial service firms with the special role of debt in their functioning similar to the opinions of Copeland, Adams and Rudolf, all scholars who have written intensively about the valuation of financial institutions. What is special about Damodoran’s opinion is that he sees debt for financial service institutions as a raw material and not as a source of capital. Damodaran also stated two practical problems in valuating banks. The first is that the estimation of cash flows could not be performed without estimating reinvestments. The second problem in the valuation of banks is that estimating expected future growth becomes more difficult if the reinvestment rate cannot be measured. Hence, it makes more sense to value equity directly at banks, rather than the entire firm.
Adams and Rudolf (2010) distinguish the characteristics of banking business into four categories. First off, banking is a heavily regulated industry. Second, banks operate on both sides of their balance sheets, actively seeking profits not only in lending but also in raising capital. Third, banks are exposed to credit default risk, but they also actively seek risk as a part of their business model. Last but not least, the profit and the value of a bank are much more dependent on the interest rate risk than other industries in different sectors.
An analysis of the revealed characteristics of banking which include risk, business model, and regulation means it should be stated that only the models, which reflect these characteristics, should be chosen for valuation. In general terms, there are four approaches to valuation with numerous sub-approaches within each. The first, asset-based or accounting valuation, is built around valuing the existing assets of a firm, with accounting estimates of value or book value often used as a starting point. The second, market or relative valuation, estimates the value of an asset by looking at the pricing of ‘comparable’ assets relative to a common variable like earnings, cash flows, book value or sales. The third, income approach or, specifically, discounted cash flow valuation, relates the value of an asset to the present value of expected future cash flows on that asset. The fourth approach, contingent claim valuation uses option pricing models to measure the value of assets that share option characteristics. Each approach is applicable for bank valuation with several conditions.
The discussion on inputs and special cases such as stable growth could be found in Damodaran (2002). To value a stock, using the dividend discount model, the estimates of the cost of equity, the expected payouts ratios, and the expected growth rate in earnings per share over times are required. The expected dividend per share in a future period can be written as a product of the expected earnings per share in that period and the expected payout ratio. It allows us to focus on the expected growth in earnings which provide more accessible and reasonable data and change the payout ratio over time in order that it may reflect changes in growth and investment opportunities with time. However, the calculation of the discount factor for the model leads to some complications and shortcomings.
4.1.1 General Framework for Valuation
Given the unique role of debt at financial service firms, the regulatory restrictions that they operate under and the difficulty of identifying reinvestment at these firms, the question of how these firms can be valued is critical. In this section, we suggest some broad rules that can allow us to deal with these issues. First, it makes far more sense to value equity directly at financial service firms, rather than the entire firm. Second, we either need a measure of cash flow that does not require us to estimate reinvestment needs or we need to redefine reinvestment to make it more meaningful for a financial service firm. The distinction between valuing a firm and valuing the equity in the firm need to be made. We value firms by discounting expected cash flows prior to debt payments at the weighted average cost of capital. We value equity by discounting cash flows to equity investors at the cost of equity. Estimating cash flows prior to debt payments or a weighted average cost of capital is problematic when debt and debt payments cannot be easily identified, which, as we argued earlier, is the case with financial service firms.
Equity can be valued directly, however, by discounting cashflows to equity at the cost of equity. Consequently, this can be argued for the latter approach for financial service firms. We would extend this argument to multiples as well. Equity multiples such as price to earnings or price to book ratios are a much better fit for financial service firms than value multiples such as value to EBITDA. Another problem that arises is the estimating of cash flows in the valuation of banks and other financial institutions. To value the equity in a firm, normally, an estimate of the free cash flow to equity is required. The free cash flow to equity is:
Free Cash flow to Equity = Net Income – Net Capital Expenditures – Change in non-cash working capital – (Debt repaid – New debt issued)
Therefore, if the estimate of the net capital expenditures or non-cash working capital cannot be made, then it is clear that the estimate the free cash flow to equity. Since this is the case with financial service firms, two choices exist. The first is to use dividends as cash flows to equity, and assume that firms overtime pay out their free cash flows to equity as dividends. Since dividends are observable, we therefore do not have to confront the question of how much firms reinvest. The second is to adapt the free cash flow to equity measure to allow for the types of reinvestment that financial service firms. For instance, given that banks operate under a capital ratio constraint, it can be argued that these firms have to reinvest equity capital in order to be able to make more loans in the future.
4.2 Dividend Discount Model
The Dividend Discount Model (DDM) is the simplest tool for valuing equity. Whilst some analysts view the DDM as out-dated and inadequate there are still a lot of companies where the DDM still is viewed as a convenient instrument for estimating value (Damodaran, 2002). The dividend discount model estimates the equity value based on the idea that the value of the equity equals all future dividends discounted back to today, using an appropriate cost of capital as discount rate. The cost of capital used in each calculation is reflecting the integrated risk in that particular cash flow (Frykman & Tolleryd, 2003). Author Roberg G. Hagstrom describes, in his book “The Warren Buffett way” (2005), how one of the world’s greatest investors believes that the dividend discount model, created over sixty years ago by John Burr Williams, is the best system for determining the intrinsic value of a company.
4.2.1 The General Model
When an individual buys stock, there are two types of cash flows that he or she can expect to receive –namely the dividend that the stock will pay during the time it is owned and the expected price at which the stock can be sold. In order to obtain the numerator, expected dividends per share, assumptions regarding future payout ratios and growth rates have to be made. The denominator, the cost of equity or required rate of return, is determined by its riskiness and is measured differently in different models, the market beta in capital asset pricing model (CAPM) and the factor betas in the arbitrage and multifactor models. Since the model just presented cannot be applied on “real” dividend projections, due to the assumption of an infinite timeline, numerous varieties of the dividend discount model have been established which are constructed around different assumptions about future growth (Damodaran, 2002).
4.2.2 Gordon Growth Model
The Gordon Growth Model is used mainly to value firms that are in stable growth with dividends growing at a rate that can be maintained for all eternity. Since the model assumes that the firm’s growth rate in dividends is expected to last forever, the term stable growth is widely discussed and questioned. One of the aspects of the Gordon growth model and its “stable growth” is that other performance measures, such as earnings, also can be projected to have the same annual growth rate as dividends. Hence, if a company’s earnings are growing faster than its dividend payout in the long run, the company’s payout ratio will slowly approach zero, and that is not a feature of a company in a steady state of growth. Furthermore, a firm in a “steady state” cannot have a growth rate that exceeds the growth rate of the economy in which the firm operates (Damodaran, 2002).
It is clear that the growth rate plays a crucial role in the model, and if used wrong, the resulting value will be incorrect or misleading. Given the equation, one can see that if a firm’s growth rate goes towards the cost of equity the value per share will approach infinity, and if the growth rate in fact surpasses the cost of equity the resulting value per share instantly turns negative. This means that if an analyst is about to use the Gordon growth model, the firm on which he calculates, has to grow at a rate equal or lower than the growth rate of the economy in which it operates. Another characteristic of a firm suitable for this model is that their dividends payout is in line with what they can afford; otherwise the model will surely undervalue its stock (Damodaran, 2002).
4.2.3 Two-stage Dividend Discount Model
In many cases, companies are witnessing two stages of growth, to begin with, the company may have a growth rate that is not stable, for example a young company on the run, or a company that expands to a new market), followed by a state where the growth rate stables out and is expected to stay there for the long run (Damodaran, 2002). The terminal growth rate, has to have the same characteristics as the growth rate used in the Gordon growth model and cannot exceed the growth rate in the economy where the firm operates. Furthermore, the estimated growth rate and the payout ratio have to be consistent with each other. This means that if the expectation is that the growth rate will drop considerably after the first period of growth, and then the payout ratio must be higher in the later, stable growth period, than it is in the initial growth phase. The idea behind this is that a firm that are currently in a stable growth phase is able to pay out more of their earnings as dividends compared to a firm that is growing (Damodaran, 2002).
According to Damodaran (2002) some guidelines concerning a firm’s beta-value and its return on equity exists. He states that a firm in high growth can be assumed to have a beta of 2.0, when entering stable growth – a firm’s beta-value should be somewhere between 0,8 and 1,2. The same assumptions hold for the return on equity, which can be high during the high growth phase, and then decrease as the firm, enter its stable growth phase. Although a two-stage dividend discount model is applicable on many firms, the model do has some important limitations that have to be considered. The first problem is to define the length of the initial high growth period. This is an important aspect to consider since the value of an investment will increase, as this initial period is made longer. The second problem is connected with the transition period when the firm goes from high growth to stable growth, where the two-stage dividend discount model assumes this to happen over night when in fact this process may happen gradually in real life. The last limitation with the model concerns the dividend payout policy of the firm being valued. A firm that does not pay out as much dividends as they could afford they might chose to reinvest, tends to be undervalued when valued with the two-stage dividend discount model.
A firm most suitable for the two-stage dividends discount model is a firm that is in high growth for a specific time period, and then is expected to assume a stable growth forever. As mentioned, the payout policy is important, to get as a fair value of a firm as possible, it should maintain a policy of paying out its cash (after paying debts and doing the necessary reinvestments as dividends (Damodaran, 2002). Damodaran (2002) is further providing a troubleshooting guide that could be useful if the value per share his extremely high or low. For example, if you get a extremely low value, the stable period payout ratio is too low for a stable firm (<0.40), the beta in the stable period is too high for a stable firm, the two-stage model is being used when the three-stage model is more appropriate. If you get an extremely high value, the growth rate in the stable period is too high for a stable firm (Damodaran, 2002).
4.2.4 Three-stage Dividend Discount Model
The three-stage dividend discount model tackles one of the limitations of the two-stage dividend discount model since it includes not only an initial phase of high growth and an infinite lower stable growth, but in between them it includes third a phase where the growth rate declines, a transitional period (Damodaran, 2002). Since this formula for the three stage dividend discount model consists of more inputs than the other two dividend discount models, possible noise connected with the estimation process may affect the ending value wrongly even though the model is more flexible than others. The mentioned flexibility that the model has makes it suitable for firms that have very high growth rates3 in their earnings, which are expected to grow at those rates for an early period, but are later expected to drop progressively towards a stable rate (Damodaran, 2002).
4.2.5 Dividend discount model bank valuation illustration (State bank of India)
State Bank of India is India’s largest bank, created in the aftermath of a nationalization of all banks in India in 1971. It operated as a monopoly for many years since then and was entirely government owned. In the 1990s, the Indian governments privatized portions of the bank while retaining control of its management and operations.
In the turn of the new millennium, State Bank of India earned 205 million Indian rupees on a book value of equity of 1,042 million rupees at the beginning of 2000, resulting in a return on equity of 19.72%. The bank also paid out dividends of Rs 2.50 per share from earnings per share of Rs. 38.98. This yields a payout ratio of 6.41%. The high retention ratio suggests that the firm is investing substantial amounts in the expectation of high growth in the future. We will analyze its value over three phases, an initial period of sustained high growth, a transition period where growth drops towards stable growth and a stable growth phase. If State Bank can maintain the current return on equity of 19.72% and payout ratio of 6.41%, the expected growth rate in earnings per share will be 18.46%:
The key question is how long the bank can sustain this growth. Given the large potential size of the Indian market, we assume that this growth will continue for 4 years. During this period, we also allow for the fact that there will be substantial risk associated with the Indian economy by allowing for a country risk premium in estimating the cost of equity. Using the approach developed earlier in the book, we estimate a risk premium for India based upon its rating of BB+ and the relative equity market volatility of the Indian market.
Country risk premium for India = Country default spread * Relative equity market volatility = 3.00% * 2.1433
4.3 Free Cash Flow to Equity Model
Compared to the dividend discount models, which assumes dividends to be the only cash flow received by and available to stockholders, the free cash flow to equity models defines the payable amount as the cash left over, after meeting all financial obligations. The cash flow available to be paid out as dividends is best explained by illustrating how the financial obligations are considered in a mathematical formula. Apart from the obvious difference (dividends vs. FCFE) there are a lot of similarities between how to conduct valuations with the two different models. This means that instead of discounting the actual dividends paid, we discount the potential dividends in the free cash flow to equity models. The assumption is, thus, that we assume the FCFE to be paid out to the companies’ stockholders (Damodaran, 2002).
4.3.1 Constant growth FCFE
The constant growth model is similar to the Gordon growth model used for discounting dividends. The applied growth rate has to be rational and cannot be greater than the growth rate of the economy in which the company is active As a rule of thumb, growth rates over 25 percent would qualify as very high when the stable growth rate is between 6 and 8 percent (Damodaran, 2002). Compared to the Gordon growth model this constant growth FCFE model is more suited for stable firms that are paying out dividends that deviates significantly from its free cash flow to equity. If a firm pays out exactly its free cash low to equity as dividends, the value obtained will be exactly the same as if we have used the Gordon growth model (Damodaran, 2002). If you after using the Constant Growth FCFE model believe that your value is either too high or too low, Damodaran (2002) has a troubleshooting guide for finding out what is wrong with the valuation. In his view, if you get a low value from this model, it may be because, capital expenditures are too high relative to depreciation, working capital as a percent of revenues is too high, the beta is high for a stable firm. He also states that if you get too high a value, it is because, capital expenditures are lower than depreciation, working capital ratio as percent of revenue is negative or the expected growth rate is too high for a stable firm.
4.2.2 Two-stage FCFE
The same type of growth applies on the two-stage FCFE model as the two-stage DDM model, namely that the growth rate will be constantly high during an initial phase and then drop down to a stable growth rate that will go on forever. It is appropriate to use the model when valuing firms with dividends levels that are unmaintainable or below what the firm actually can afford to pay out. The value of a stock is calculated by taking the present value of the FCFE per year (for the high growth period) plus the present value of the terminal price at the end of the period (Damodaran, 2002).
Damodaran (2002) is as for the previous models providing a troubleshooting guide if your deriving share price is either to be considered too low or too high therefore it means that you get a extremely low value because of several key reasons. They include the fact that earnings are depressed due to some reasons including economic and political reasons, capital expenditures are significantly higher than depreciation in stable growth phase, the beta in the stable period is too high for a stable firm, working capital as percent of revenue is too high to sustain and the use of the two-stage model when the three-stage model is more appropriate. He also states that if you get a too high a value, it therefore is an indication that earnings are inflated above normal levels, capital expenditure offset or lag depreciation during high-growth period and the growth rate in the stable growth period is too high for stable firm (Damodaran, 2002).
4.3.3 Three-stage FCFE
As of the three-stage DDM model, this model is most suitable for firms which are going through three stages of growth, an initial high growth period which through a transitional growth period ends up in a infinite stable growth rate (Damodaran, 2002). When using a model that assumes three different stages of growth it is important that assumptions about other financial variables are coherent with those of the growth rates. When estimating the appropriate growth rate there are several aspects to consider, based on if you use dividend discount models or free cash flow to equity models. When estimating growth for the FCFE model, focus lies on the return on equity (ROE) of the firm and at what rate the firm reinvests its net income. When applying the dividend discount model, however, the fundamental growth rate calculations does not demand for any modifications of the return on equity, since the assumption of dividend discount models is that there do, or could, exist excess cash left in the firm which is not paid out as dividends.
Cross Sectional Application
Valuation in Nigeria
The Nigerian banking sector has undergone remarkable changes since 1892, when the African Banking Corporation (ABC) was set up to today’s era of consolidation. The
Nigerian financial system has also gone through eras such as Free-Banking Era (1982-1952), emergence of Banking Regulation or Pre-Central Banking (1952-1958), Era of Consolidation
Growth following establishment of the Central Bank of Nigeria, Era of Banking Legislation
(1959-70), the Era of indigenization (1970- 1976), the Post-Okigbo Era (1977-1986), the Era of Deregulation (1986-2005) and the Era of Bank Consolidation which started in 2006 to date (Nwankwo 1990). Since inception, the changes in the banking industry have been influenced by the need for sounder banking industry, globalization of operations, technological innovation and the adoption of supervisory and prudential requirements that conform to international standards and the need to make Nigerian banks Basel Accord I and II compliant. The reasons which prompted the reform program in the banking sector were due to the weak capital base of the banks, weak corporate governance, gross insider abuse, sharp practices, overdependence on public sector deposits, insolvency and internally focused competition.
The recent consolidation in the banking industry by the Central Bank of Nigeria (CBN) through the recapitalization to N25 billion is monumental. It created a remarkable transformation not only in ensuring more diversified, strong and reliable banks but also enhancing banks’ liquidity position and their ability to assume risks. Moreover, it recreated the Nigerian Capital Market by stimulating activities in both the primary and secondary market through increase in aggregate market capitalization, new issues of bank stocks and increased inflow of Foreign Direct Investment (FDI) into the market (Ebi 2006; Salako 2006).
Business valuation is a processed set of procedures used for estimation of the economic value of an owner’s interest in a business. It is used by financial market participants to determine the price they are willing to pay or receive to perfect a sale of business (Pratt, Reilly, & Schweihs, 2000). In addition to estimating the selling price of a business, same valuation tools may be used by business appraisers to estimate the value of partners’ ownership interest for buy-sell agreements, and many other business and legal purposes such as merger and acquisition. To effectively value of a business, the valuation assignment must specify the reason for and circumstances surrounding the business valuation. These are formally known as the business value standard and premise of value (Pratt, et al, 2000). The standard of value is the hypothetical conditions under which the business will be valued. The premise of value relates to the assumptions such as going concern or liquidation i.e. continuation for an indefinite period of time or termination at the point of valuation. Banks in Nigeria valued their business as a going concern and the methods adopted include the adjusted book value, the capitalized adjusted earning model, the discounted future earnings model, the cash flow method and the gross revenue multiplier.
Part of the assets valued was goodwill from value created and other intangible assets acquired by the existing owners. Each of these valuation methods will produced different results when conducted for the same company using same data. This leaves the business appraisers with huge levels of choice in most cases and the method that gives the lower or higher figures is favoured depending on the circumstance. To value the share of Diamond Bank plc for example, the following valuation models were applied. They included the Price to book, Net assets valuation model, maintainable earnings (simple average), current earnings, four years projected earnings and DDM valuation methods. The holding period that was assumed for the DDM was three years. The forward payout ratio that was used was of 24.3% with average dividend growth of 15%. Taking the average value of the above valuations, the fair value of NGN7.84 per share was reached. Given the above findings the Diamond Bank plc right issue is a good investment
According to a newspaper report in June 2007, it was noted that the NCM is in one of its most robust periods ever. With the re-capitalization campaign of many companies especially in the banking sector, the awareness so created has led to greater participation of the public in shares acquisition. Thus, the Nigerian Stock Exchange is now among the country’s vigorous institutions. Landmark financial reforms in Nigeria are bringing both sophistication and improved regulation. Robust economic growth, buoyant investor confidence and the unleashing of the private-sector, are some of the factors presently creating demand for services such as project finance, debt and equity capital financing to fund expansion ventures, corporate advisory, as well as new capital market products like exchange-traded funds and derivative products linked to real estate investment (Siddiqi, 2006)
As reported by Siddiqi (2006), banking system consolidation over the years 2004-2006 has proven to be a catalyst for dynamic reform of pensions, bond market and insurance sectors thus affecting the wider economy. The newly enlarged banks are instrumental in the financial market revolution, which is opening up domestic stock and debt markets and expanding liquidity. This is driving the boom in the non-oil sectors of the economy and is putting increased pressure on the capital markets to fund infrastructure projects, especially in power, water, transportation and communications (Siddiqi, 2006). Economic growth and political continuity is an investor’s dream. Elizabeth Ebi, the chairperson of Future-View one of the major Nigerian issuing houses remarked that investors see a government that is trying to create a market and environment where business can run smoothly and effectively. Standard Bank of South Africa has also noted that the Nigerian market is too big to be ignored. With another four years of policy continuity, it will be unwise to miss the opportunity in the bond market. In essence, the financial sector is poised for radical change (Siddiqi, 2006).
Empirical studies by Bruner (1998) revealed the popularity of DCF as a primary valuation tool in the US and according to Graham and Harvey (2001) DCF is widely used by many corporations and advisors in the US. In the emerging market of Argentina, Pereiro (2002) also reported the wide use of DCF as a primary tool among corporation and financial advisors/experts. In alignment with the popularity of DCF in US and in Argentina, this investigation reveals that DCF is a widely used valuation tool in Nigeria. All the sampled corporations and banks in this survey use models based in DCF for valuation while 80% of financial advisors also use it. Of these, 71% of corporations, 40% of financial advisors and 50% of banks/insurance firms use DCF as a primary valuation tool as shown by
In line with the recommendations by Ross et al (2002) of the use of NPV as the best approach for evaluating capital budgeting projects, over 50% of corporations and financial advisors in this survey use NPV as shown in Table 4.3. However, only 21% of practitioners in banks surveyed use it. The second-rate approaches which include internal rate of return (IRR) and the payback (simple and discounted) are still in use in the US, (Graham and Harvey, 2001) and also in Argentina (Pereiro, 2002). These second-rate methods have drawbacks. IRR approach can present multiple IRRs for a single project due to changes in the algebraic sign of the period cash flows. The simple payback does not account for the time value of money while the discounted payback which include the time value of money, does not take account of the economic value of cash flows occurring after the payback period (Pereiro, 2002). Despite the drawbacks seen with these techniques, the IRR and the payback methods are still in use in Nigeria just as they are still in use in the US, and Argentina. Table 4.4 shows that 29% of corporations, 20% of financial advisors and 43% of banks use IRR. The payback (simple) is common only among corporations (43%), while payback (discounted) is used by 14% of corporations and banks. The payback approach is not used by financial advisors in Nigeria, according to this survey.
NPV remains the most relevant metric among corporations and financial advisors but not among banks instead IRR is their most frequently used metric. This may be due to the inherent differences between the business models used by banks, corporations and financial advisor firms. Evidence of the merits of using discounted cash flow as a valuation technique must have paid off in the US, in the emerging markets of Argentina (Pereiro, 2002) as well as in Nigeria as shown by result from this survey. Profitability index is used by some Nigerian practitioners. Table 4.4 reveals that corporations and bank use it, even though it does not report the absolute value of the expected yield of the investment. The use of DCF in valuation is quite relevant in cash flow generating assets but in order to generate a more complete picture of the asset under valuation, it is helpful to compliment it with other valuation methods.
Valuation in South Africa
In South Africa, a number of methods are used to value business and financial institutions. They include the income approach, the market approach and the net assets approach. The income approach determines the market value of the ordinary shares of a company based on the value of the cash flows that the company can be expected to generate in the future. This includes traditional discounted cash flow techniques and also real option valuations, which use option pricing models to measure the value of assets that share option characteristics.
The market approach on the other hand gauges the market value of the ordinary shares of a company based on a comparison of the company to comparable publicly traded companies and transactions in its industry, as well as to prior transactions in the ordinary shares of the company using an appropriate valuation multiple. The net assets approach evaluates the market value of the ordinary shares of a company by adjusting the asset and liability balances on the company’s balance sheet to its market value equivalents. The approach is based on the summation of the individual piecemeal market values of the underlying assets less the market value of the liabilities.
There continues to be conflicting views about which valuation approach is best. In private equity and venture capital circles, there is a strong preference for market multiple based valuations. The International Private Equity and Venture Capital Valuation Board Guidelines state that in assessing whether a methodology is appropriate, the valuer should be biased towards those methodologies that draw heavily on market-based measures of risk and return. Fair Value estimates based entirely on observable market data should be of greater reliability than those based on assumptions. A similar view is upheld in accounting standards, where greater reliance is placed on market-based measures of value.
In the Southern African market, there are relatively few listed companies that can be used as a reliable source for market multiples, it is perhaps not surprising that the income approach continues to remain the most favored methodology. However, the increased usage of alternative approaches supports the view that discounted cash flows should rarely be used in isolation. The income approach relies on the cost of capital. From a company’s perspective, the weighted average cost of capital (WACC) represents the economic return or yield that an investor would have to give up by investing in the subject investment instead of all available alternative investments that are comparable in terms of risk and other investment characteristics (PwC Corporate Finance, 2012)
The WACC is calculated by weighting the required returns on interest-bearing debt, preference share capital and ordinary equity capital in proportion to their estimated percentages in an expected industry capital structure, target or other structure as appropriate. The general formula for calculating the WACC (assuming only debt and equity capital) is:
WACC = kd x (d%) + ke x (e%)
Where:
WACC = Weighted average rate of return on invested capital
kd = After-tax rate of return on debt capital
d% = Debt capital as a percentage of the sum of the debt and ordinary equity capital (total invested capital)
ke = Rate of return on ordinary equity capital
e% = Ordinary equity capital as a percentage of the total invested capital
There are three related steps involved in developing the WACC. They are:
Estimating the opportunity cost of equity financing;
Estimating the opportunity cost of non-equity financing; and
Developing market value weights for the capital structure.
Estimating the cost of equity is the most subjective and difficult measure to quantify in the WACC formula, which is why we have dedicated a substantial part of this survey to this issue. There are two broad approaches to estimating the cost of equity. They are the use of deductive and risk and return models. Deductive models, such as dividend growth models, rely on market data to determine an imputed cost of equity. The dividend growth model is one such approach, which requires market data that include the current share price, expected dividends and the long-term steady dividend growth rate. The capital asset pricing model (CAPM) is probably the most widely used of the risk-return models. The CAPM measures risk in terms of the non-diversifiable variance (systematic risk) and relates expected returns to this risk measure.
The CAPM derives the cost of equity by adding to the risk-free rate an additional premium for risk. This risk premium is a product of the investment’s beta and a market risk premium, being the reward required by investors for investing in an equity investment of average risk. The beta is a measure of relative systematic risk of the particular equity investment. The CAPM is therefore a linear combination of the risk-free rate, the equity risk premium and the company’s beta. Its simplicity is attractive and largely explains the popularity of the CAPM. The CAPM formula is E(Re) = Rf +β x E(Rp)
Where:
E(Re) = Expected rate of return on equity capital
Rf = Risk-free rate of return
β = Beta or systematic risk
E(Rp) = Expected market risk premium is the expected return for a broad portfolio of shares less the risk-free rate of return
While the CAPM is popular, it is not perfect. A key criticism raised against the CAPM is its inability to account for several equity returns, such as the small firm effect whereby smaller companies exhibit higher returns and the value effect whereby companies with low ratios of book-to-market value have higher expected returns. One response to this empirical questioning is to move away from the traditional CAPM’s linear, stationary, and single-factor features.
In South Africa, various government bonds are available as a proxy for the risk-free rate. The R157 remains the most liquid and well traded bond with the R186 in second place. It is interesting to note a general improvement in the liquidity of the market with daily volumes well above levels noted in the 2010 survey. Yields in the current survey have also declined and the gap between shorter and longer-dated bonds has increased (PwC Corporate Finance, 2012). Interestingly, the R186 has increased significantly in popularity, and now appears to be the benchmark choice among market practitioners. Other practitioners use zero-coupon curves based on the yields of RSA bonds and future rates and generally use the 10- year point on that curve. The yields of South African Government bonds, which are less influenced by the impact of large-scale asset repurchases and the ‘flight to quality’ effect observed in Germany, the United Kingdom and the United States, continue to be used by market practitioners as a proxy for the risk-free rate.
The risk-free rates in other markets are greatly influenced by short-term factors such as asset repurchases and the flight to quality. PwC has found that in certain markets, adjustments to the risk-free rate are necessary to compensate for the inconsistency of using a short-term measure of the risk-free rate and a long term estimate of a market risk premium. Beta typically measures the sensitivity of a share price to fluctuations in the market as a whole. Beta is calculated by regressing individual share returns against the returns of the market index. The formula for beta is as follows:
β= cov(Ri, Rm) = ρ(Ri, Rm)σ(Ri) σ2(Rm) σ(Rm)
Where:
cov(Ri,Rm) = Covariance between security i and the market index
σ2(Rm) = Variance of the market index
ρ(Ri,Rm) = Correlation coefficient between security i and the market index
σ(Ri) = Standard deviation of returns of security i
σ(Rm) = Standard deviation of market returns
Valuation in Dubai
The valuation methods that are used in the valuation of Islamic banks in Dubai and the Middle East as categorized by using statistics from the Dubai Islamic bank indicate that the fair value estimate of the Dubai Islamic bank is AED 2.2 per share by the 23rd of June 2010. The study was done by pharos research and it revealed that the fair value estimate of the bank was 7.3 percent above the current market price. In their study, two valuation models were used. They included the dividend discount model and the fundamental PBV approach. In their study, they assigned equal weights to both methods to arrive at the banks fair value.
The dividend discount model yielded a fair value of AED 2.1 yield per share. The banks expected dividends were discounted using the cost of equity method to arrive at the fair value estimate. In their calculation, they used a 14 percent cost of equity based on a six percent risk free rate a seven percent equity risk premium and a beta of 1.15. The terminal growth rate that was used for this calculation was at a rate of five percent per annum.
DDM Valuation Dubai Islamic Bank
2010
2011
2012
2013
2014
2015
PV of DPS (AED)
0.07
0.1
0.1
0.11
0.12
0.13
Sum of PVs Per Share (AED)
0.6
Terminal Growth
5%
PV of Terminal Value Per Share (AED)
1.5
Fair Value Per Share (AED0
2.1
Source: Pharos Research
The fundamental PBV approach as conducted by pharos research produced a fair value of AED 2.4 per share. The same cost of equity and terminal growth rate of 14percent and 5 percent were used respectively. The fundamental PBV multiple is derived from the Gordon model which stipulates that the PBV=(ROE-g)/(k-g). In this calculation, they used a sustainable RoAE of 14 percent for Dubai Islamic bank to arrive at the fundamental PBV and used their expected discounted rates for one year.
Fundamental PBV Valuation
Sustainable ROE
14%
Growth Rate
5%
Cost of Equity
14%
PBV
1.00
Book Value per share (AED)
2.70
Discount Factor
0.90
Fair Value Per Share
2.40
Fair Value Estimate
Method (AED Per Share)
Price
Weight
Value
DDM
2.1
50.00%
1
Fundamental PBV
2.4
50.00%
1.2
Fair Value
2.2
Source: Pharos Research
Dubai Islamic Bank (Summary Income Statement)
AED m (YE 31 DEC)
2008
2009
2010
2011
2012
Interest income
4022.0
4078.0
3954.0
4252.0
4753.0
Interest Expense
(1778.0)
(1739.0)
(1657.0)
(1780.0)
(1982.0)
Net Interest Income
2244.0
2339.0
2298.0
2473.0
2771.0
Net Fees and Commission
748.2
652.2
664.0
714.1
798.2
Other Income
500.0
402.8
313.6
309.5
340.3
Total Fee Income
1248.0
1055.0
978.0
1024.0
1138.0
Provisions
(520.8)
(817.9)
(1034.0)
(904.7)
(840.1)
PBT
1552.0
1219.0
858.0
1115.0
1417.0
Minority Interest
0.0
(4.8)
(0.1)
0.4
0.5
Tax
2.1
(6.8)
(6.0)
(7.8)
(9.9)
1554.0
1207.0
852.1
1107.0
1407.0
Dubai Islamic Bank (Summary Balance Sheet)
AED m (YE 31 DEC)
2008
2009
2010
2011
2012
Cash and Cash Equivalents
6,329.0
11612.0
11092.0
12872.0
11040.0
Due from banks
3,482.0
2557.0
3232.0
2239.0
4239.0
Net Loand and Overdrafts
52,659.0
49925.0
52762.0
58807.0
66896.0
Investment Assets
17,839.0
16128.0
16120.0
17267.0
18624.0
Other Assets
3,780.0
3425.0
3536.0
3876.0
4287.0
Fixed Assets
668.8
657.8
789.4
986.7
1233.0
Total Assets
84,757.8
84,304.8
87,531.4
96,047.7
106,319.0
Due to Banks
3,331.0
1449.0
1488.0
1633.0
1807.0
Deposits
66,329.0
64196.0
66788.0
74440.0
83620.0
Long Term Debts
2,755.0
6168.0
6168.0
6168.0
6168.0
Provisions
0.0
0.0
0.0
0.0
0.0
Others
3,593.0
3511.0
3511.0
3511.0
3511.0
Total Investments
8,749.0
8,981.0
9577.0
10297.0
11212.0
Paid Up Capital
3,445.0
3618.0
3618.0
3618.0
3618.0
Minority Interests
0.1
4.9
4.8
5.1
5.6
Reserves
5,304.0
5358.0
5955.0
6675.0
7589.0
Shareholder’s Funds
8,749.00
8,981.00
9,577.00
10,297.00
11,212.00
In relation to the valuation of banks both conventional and Islamic banks in the middle east and specifically Dubai and Abu Dhabi have a PBV value of more than 0.5 with the National bank of Abu Dhabi having the highest valuation at 1.3. However, with a multiple comparison of the Price Earnings Figures in 2010, Abu Dhabi Commercial bank ranks at the highest with a PE value of 15.1 as shown in the Table below.
Multiples comparison
PBV (2010)
PE (2010)
Emirates NBD (ENBD)
0.5
4.8
Abu Dhabi Commercial Bank (ADCB)
0.5
15.1
Union National Bank
0.7
5.3
Dubai Islamic Bank
0.8
9.1
Abu Dhabi Islamic Bank (ADCB)
1.1
7.2
National Bank of Abu Dhabi
1.3
7.6
Based on the closing price of 20th june 2010
Source: Pharos Research
Valuation in Abudhabi
Valuation in Argentina
Valuation in Brazil
3.0Research Methodology
Considering that this study will consider valuation method of various financial institutions and banks, which involves a comparison of two models, it helps to determine which model gives the most-accurate share price. The most-appropriate research design to be used in this paper is case studies from banks in different areas in the world. The research methods will involve a cross-sectional application of the two models to see how accurate they apply to the considered regions such as West Africa, South Africa, South America and Arab region because the banks to be considered will be taken from Nigeria stock exchange, South Africa Stock Exchange, Brazil Stock exchange, Argentina and Dubai stock exchange. Moreover, the research will aim to determine the particular model that suits particular areas because 30 banks, 6 from each of the above-mentioned stock exchanges will be considered and five years data from each of them used for analysis using SPSS software and other appropriate statistical analysis tools.
The sources of data that were used include secondary sources of data. Various forms of secondary sources were selected from financial journals, reports and company financial statements. The use of Questionnaires was the principal source of primary data collection method that was used by scholars to obtain information that were used in the literature review of the paper. The questionnaires target the management of selected banks as well as used to collect, staff of the Various Stock Exchanges and other commissions in different countries that have the mandate in the national company stocks and Securities. Portfolio Managers and other stakeholders such as the investment public were also interviewed in the surveys in which data analysis was conducted.
3.1 -Information gathering
3.1.1 Sources of data
The paper relied on both primary and secondary sources of data conducted by different scholars in relation to the subjects under question. The data obtained from surveys conducted by several scholars to determine the similarities and differences of these valuation systems because there were very few relevant secondary sources of information regarding the Dividend discount Model and Free cash flow to Equity Model that could be used conclusively for the study.
The primary data source for the analysis in this paper is Bankscope. It is a comprehensive, global database of banks’ financial statements, ratings and intelligence. Bankscope combines widely-sourced data with flexible software for searching and analyzing banks. It contains comprehensive information on banks across the globe. You can use it to research individual banks and find banks with specific profiles and analyse them. Bankscope has up to 16 years of detailed accounts for each bank. The sample encompasses banks from five different countries on three continents: Nigeria, South Africa, Argentina, Brazil, Dubai, France, Germany, Luxembourg, Mexico, and the UK.
3.1.2 Secondary data
This refers to already existing data sourced from available literature such as books and periodicals relating to a particular subject under study. Literature relating to the Dividend discount Model and Free cash flow to Equity Model were evaluated to compare the accuracy between these two varying models in relation to various regions around the globe. Journals and several scholarly articles and investment reports and performance ratios were reviewed to establish the degree to which the Dividend discount Model and Free cash flow to Equity Model improve the valuation of banking and financial institutions. Data sources such as the audited financial statements of both Islamic and conventional banking institutions were reviewed and used for ratio analysis. The rates were calculated with the help of accounting and formulas. Data collected from the bank’s annual reports were from the period between 1998 and 2008.
3.2 Data collection methods and instruments
Mixed methods were used in data collection where elements of the study and are incorporated. The mixed method is a data collection method that combines elements of the survey method and unstructured interview methods (Axinn & Pearce, 2006). Survey research is the research that relies on the questionnaire and interview methods of data collection (Kothari, 2004). Data was collected through the analysis of financial information of more than 40 banks which were selected to gather this information. Non-participant observation as a method was also used in combination with the other techniques. The researcher does not interfere with the activities of the respondents, rather, he just observes at a distance. This was particularly important as a method of data collection because it ensured that a range of differing views about the valuation models could be observed and evaluated.
4.0 Results and Analysis of Results
Depending on how accurately they apply to West Africa, South Africa, South America and the Middle East. In the cross sectional analysis, both the Dividend discount Model and Free cash flow to Equity Model are evaluated to see if they fit particular regions. In the literature review, an analysis of whether any particular model fits a particular region is going to be analyzed. The analysis will be made for only financial institutions which include both Islamic and conventional banking systems with ten years of data analysis.
This is definitely the objective of this study, which aims to compare between dividend discount model and free cash flow to equity model in order to determine which gives the most accurate share price.
Stock value as stated by Pereiro (2002) is adjusted for unsystematic risk factors in terms of differences in size, control, and illiquidity that exist between quoting and non-quoting companies. CAPM is based on an assumption that data used in its calculation derive from comparable large quoting companies. However, when the company under consideration is a small, non-quoting firm, unsystematic risk must be introduced to adjust stock value.
Pereiro (2002) proposes a three-step stackable premiums and adjustments model (SPAM) for valuing private companies and acquisitions in emerging markets. Step one introduces adjustments to cash flows in volatile markets and suggests three types of cash flow adjustments.
Adjusting for overcompensation: salaries versus dividends. This is adjusted for according to Pereiro (2002), by finding the difference between the figure the entrepreneur actually withdraws from the firm and the market average salary for his or her managerial role and interpreting it as dividends paid in advance accruing to future profits, and not as an operating expense. Another market standard salary that is used as the benchmark can be the average salary of top executives working in a small group of quoting companies that are comparable to the company under consideration.
FCFE
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Banks
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Argentina Stock exchange
Banks
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Actual share Price
Difference
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FCFE
South Africa Stock exchange
Banks
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Exchange Risk: From the viewpoint of local or international US dollar investor, it is assumed that returns are computed in US dollars. Converting cash flows in the local currency to US dollars can be done by using forward or spot exchange rates.
Inflation: A common practice among analysts is factoring the risk of unexpected inflation directly into the discount rate, as part of a country-risk premium; thus not including inflation adjustment in the cash flow. Experts support the use of nominal rates of discount when cash flows are expressed in nominal terms and use of real rates of discount when real cash flows are being used.
Step two of SPAM implies computing a discount rate, such as an opportunity cost. The cost of capital is of utmost importance in fundamentals-based models for valuing many different assets. Some conceptual problems with CAPM as pointed out by Pereiro (2002) include flaws in its professed objectivity, “irrelevance” and its inability to capture unsystematic risk. Diversification imperfections, which generate unsystematic or idiosyncratic risk, lack of a single market for gauging “true” asset prices and the debatable nature of efficiency are other challenges of using CAPM in emerging markets. Based on these challenges, the application of the plain CAPM is a controversial endeavour but its use has persisted along with the use of five different CAPM-based variants, which can be applied to emerging markets. These include the global CAPM variant, local CAPM variant, adjusted local CAPM variant, adjusted hybrid CAPM variant and Godfrey-Espinosa Model. Non-CAPM based models in use include the Estrada model and Erb-Harvey-Viskanta Model. See Pereiro (2006) for a list and summary of these models. Of all these models, there is no single “right” model that is recommended. However, the choice lies with the investor or appraiser (Pereiro, 2002).
Step three of SPAM according to Pereiro (2002) involves appraising the effect of unsystematic risk components on stock value. “According to the study by Bruner et al, (1998), 86% of the leading finance textbooks in the United States suggest simply adjusting beta for the idiosyncratic risk of an investment (the remaining 14% do not even address the problem). Further, 71% of the textbooks do not address the problem of gauging specific synergies in a valuation and the remaining 29% suggest simply using a different WACC for doing so without stating how …as a result, most financial economists ignore the issue” (Pereiro, 2002: p. 176). These unsystematic risks are composed of value-affecting drivers like company size, size of the shareholding (minority versus control) appraised and liquidity of the shareholding appraised. In assumption that CAPM-based models by definition capture only systematic risk, the analyst must apply any adjustments of size, control and/or illiquidity. An analyst must choose the unsystematic risk adjustments to use, and the method to combine them (Pereiro, 2002).
According to Hoguet (2004), in the last five years before March 2004, the Morgan Stanley Capital International Emerging Markets Free index has returned, in dollars, 11.3 percentage points more per annum than the S&P 500. By the same token, emerging market bonds have returned 15% per annum over five years, as measured by the J.P. Morgan Emerging Market Bond Index – Global, handily outperforming the Lehman Aggregate’s 7.3%. “Current valuation of emerging market equities (11 times forward earnings) and nominal yields of emerging market bonds (9.6% as of June 14, 2004), suggest investors are likely to consider increasing their strategic commitment to emerging market securities” (Hoguet, 2004, p. 34). The combination of rapid growth of investment opportunities and higher volatility in emerging markets raises fundamental questions for investors about how to incorporate emerging markets in the overall investment process.
Providing analysis of valuation in an emerging market such as Nigeria is important for at least four reasons stated by Bruner (2003). First, no clear “best practice” exists for the valuation of assets and securities in emerging markets. In developed markets, practitioners and scholars agree on mainstream valuation practices. For example Bruner (1998) and Graham and Harvey (2001) document a clustering of practices around tools and concepts of modern finance. However, valuation methodology varies much more widely in emerging markets, as shown in surveys by Bohm (2000) and Pereiro (2002). Even among the writers of textbooks, substantial disagreement exists about fundamental issues, such as estimating the cost of capital.
Second, emerging markets differ from developed markets in areas specified earlier and such differences affect valuation. In fact, several researchers have argued that these issues have significant economic implications and warrant careful consideration in the application of valuation approaches (Bruner, 2003). Third, inflows of investment into emerging markets are significant. Emerging market inflows are large enough for improved valuation practices to have a material impact on the welfare of investors and their targeted investments. Improved valuation practices can enhance the flow of greater investment capital and the allocation of resources thus increasing the social welfare of emerging market populaces. Fourth, emerging markets will keep on drawing the attention of global investors. The rate of economic growth in these markets is often two or three times faster than in developed countries. The roughly 150 countries not regarded as developed account for a predominant share of the global population, landmass, and natural resources. A premise of the diplomatic policies of most developed countries is that ties of trade and investment will help draw emerging market countries into a more stable web of international relations (Bruner, 2003). All the above considerations are very valid for the Nigerian emerging market. Hence, there has to be an evaluation and management of valuation knowledge and expertise within this economy.
Conclusions
The discussion in this paper has given an overview of valuation approaches which are applicable to banks and financial institutions. Generally, the methodology of bank valuation is significantly difficult and insufficiently studied by scholars. A variety of valuation techniques are employed in the practical sense, and there is no single method that clearly dominates others. In fact, since each approach involves different merits and demerits, there are gains to considering several approaches simultaneously through an application of mixed methods in the valuation process. However, preliminary studies highlight the requirement of more innovative methods to detect changes in bank performance and regulation frameworks.
The impact of the global financial crisis affected many banks as they suffer from losses which significantly decreased their economic value. As a result of this, the shareholders and customers confidence in banks as investments and places to keep money secure was lost affecting the profitability of banks reducing bank performance as a result. The diminishing performance of banks resulted in reduced investments in this financial sector all over the world. Nevertheless, if financial institutions consider the growth of their economic value as a crucial part of their business strategy which might be shown by using the discussed valuation approaches, the confidence in further banking system development will be regained. For that purpose, banks should monitor management decisions and regulation framework through their impacts on the economic value of the bank.
This research reveals what the current practices in valuing companies in Nigeria are, and shows how these practices defer from recommendations in literature. This is an area that contributes to knowledge within valuation of companies in emerging markets as previous studies focusing on valuation in Nigeria as an emerging market are non-existent.
As revealed by this survey, DCF-based valuation method is the most popular valuation method in Nigeria. Valuation practices in Nigeria generally align with practices in both Argentina and the US, however with little variations from recommendations in literature, especially in the areas where valuation experts tend to disagree. This research also reveals the risk parameters that are included when valuing companies in the Nigerian market and shows that practitioners are indifferent to several risks in their valuation practices. Contrary to the practice in Argentina, analysts in Nigeria do adjust data obtained from developed markets like the US to the Nigerian market. Precisely how this is done is not revealed and results obtained in this study have been compared with available data for Argentina and the US and the differences shown as far as possible within the scope of this study.
There are several areas in which valuation knowledge needs to be increased among Nigerian valuation practitioners. Country specific issues such as market premium and country risk premium are shown to be the highest areas of uncertainty. This is not surprising since country specific issues with respect to valuation in emerging markets is an area where valuation/financial experts disagree while knowledge is still growing towards best practices in this area. This study has thus answered the questions it set out to answer while further research on related areas is inevitable as the Nigerian market continues to seek foreign direct investments.
References
Ang, A., & Liu, J. (2003). How to discount cashflow with time-varying expected returns. Cambridge, Mass.: National Bureau of Economic Research.
Axinn, W. G., & Pearce, L. D. (2006). Mixed method data collection strategies. Cambridge: Cambridge University Press.
Berlatsky, N. (2010). The global financial crisis. Detroit, MI: Greenhaven Press/Gale Cengage Learning.
Bohm, P., & CarleÌn, B. (2000). Cost-effective approaches to attracting low-income countries to international emissions trading: theory and experiments. Stockholm: Department of Economics, Stockholm University.
Bruner, R. F. (1998). The portable MBA (3rd ed.). New York: John Wiley & Sons.
Copeland, T. E., Koller, T., & Murrin, J. (2000). Valuation: measuring and managing the value of companies (3rd ed.). New York: Wiley.
Damodaran, A. (2001). The dark side of valuation: valuing old tech, new tech, and new economy companies. Upper Saddle River, NJ: Financial Times Prentice Hall.
Damodaran, A. (2006). Applied corporate finance: a user’s manual (2nd ed.). Hoboken, NJ: John Wiley.
Dermine, J. (2009). Bank valuation & value-based management: deposit and loan pricing, performance evaluation, and risk management. New York: McGraw-Hill.
Dermine, J. (2009). Bank valuation & value-based management: deposit and loan pricing, performance evaluation, and risk management. New York: McGraw-Hill.
Fishman, C. (2007). The Wal-Mart effect: how the world’s most powerful company really works– and how it’s transforming the American economy. New York: Penguin Books.
Graham, J. R., & Harvey, C. R. (2001). Expectations of equity risk premia, volatility and asymmetry from a corporate finance perspective. Cambridge, MA.: National Bureau of Economic Research.
Kogut, B. M. (2003). The global internet economy. Cambridge, Mass.: MIT Press.
Lewis, M. (1995). Financial intermediaries. Aldershot, England: E. Elgar.
Pereiro, L. E. (2002). Valuation of companies in emerging markets: a practical approach. New York: John Wiley & Sons.
Pratt, S. P., Reilly, R. F., & Schweihs, R. P. (2000). Valuing a business the analysis and appraisal of closely held companies (4th ed.). New York: McGraw-Hill.
Ranchhod, A., & Marandi, E. (2006). Strategic marketing in practice 2006-2007. Oxford: Butterworth-Heinemann.
Siddiqi, N. (2006). Credit risk scorecards: developing and implementing intelligent credit scoring. Hoboken, N.J.: Wiley.
Assignment Question
This assignment is counted as 30% of your final weighted mark for the class. The assignment task is to produce a research project proposal using qualitative research methods. Your proposal must cover the following areas (the weightings indicated are to give you some idea of how much we expect you to cover against these different criteria):
1) A context or background to the topic and selected issues. This should explain what the project is about and provide a justification for your choice. Why do
you want to carry out research in this topic area and why is it an important topic to look at? (10%).
2) Objectives or key research questions within the topic. These should set some parameters or boundary to your research. What are you trying to achieve or
find out through your investigation? It is important to set boundaries so that your proposal has an appropriate level of focus and is viable. (15%)
3) Relevant literatures and sources of information. This should not simply be a list of sources or readings but an indication of key authors and studies in the
area: you should evaluate the sources and give some justification for your topic selection. This should include critical appraisal of at least 4 relevant
academic journal articles that you have read (20%)
4) Correct Referencing: Both Citation and References should be in Harvard Format. (10%)
5) Research philosophy, Research Design and Methods you intend to use in order to gather the information and/or generate data or results for investigating the topic and answer your research objectives. You must outline and justify your
choice of methods. For instance, if you plan to survey some subjects as part of your research explain how you will select these and how your sampling and
methods help meet your research objectives. If you plan to model secondary data, explain the selection of data and plans for modelling (40%)
6) Timetable and plan of the main phases of the project over the allocated period of time, which you should assume will be up to 6 months, and an indication of the resource requirements. Remember you are the principal resource! Identify the critical stages of your plan taking into account the time it might take to complete different phases. (5%)
Further points:
• The proposal should cover the research which is related to China, Japan, Korea or MENA region
• The proposal should be relevant to the courses related to the international management degree. You can also address economics, organisational, or
development studies.
• Use the output from each session to build up your proposal.
• You should not only explain why you have chosen your method (for example, merely choosing Qualitative isn’t sufficient) but also how you select what and who to research.
• The proposal should be around up to 3,000 words long.
• Normal warnings on Plagiarism apply!
We can write this or a similar paper for you! Simply fill the order form!
You are going to write up a case study for a company that uses technology in the workforce. An internet/library search will give you a good idea about companies that have case studies on technology. In terms of the selection of the company, you could use one that is listed throughout the textbook or one from any of the articles you have read. No one is to do Apple, Iphone, Dell, Nike as everyone likes to do them, you will all be competing with each other. Try to choose a company that no one else will think to do.
When writing a case study analysis, you must first have a good understanding of the case study. Before you begin the steps below, read the case carefully, taking notes all the while. It may be necessary to read the case several times to fully grasp the issues facing the company or industry.
Once you are comfortable with the information, begin the step-by-step instructions offered below to write a case study analysis.
Here’s How:
Investigate and Analyze the Company’s History and Growth. A company’s past can greatly affect the present and future state of the organization. To begin your case study analysis, investigate the company’s founding, critical incidents, structure, and growth.
Identify Strengths and Weaknesses Within the Company. Using the information you gathered in step one, continue your case study analysis by examining and making a list of the value creation functions of the company. For example, the company may be weak in product development, but strong in marketing.
Gather Information on the External Environment. The third step in a case study analysis involves identifying opportunities and threats within the company’s external environment. Special items to note include competition within the industry, bargaining powers, and the threat of substitute products.
Analyze Your Findings. Using the information in steps two and three, you will need to create an evaluation for this portion of your case study analysis. Compare the strengths and weaknesses within the company to the external threats and opportunities. Determine if the company is in a strong competitive position and decide if it can continue at its current pace successfully.
Identify Corporate Level Strategy. To identify a company’s corporate level strategy for your case study analysis, you will need to identify and evaluate the company’s mission, goals, and corporate strategy. Analyze the company’s line of business and its subsidiaries and acquisitions. You will also want to debate the pros and cons of the company strategy.
Identify Business Level Strategy. Thus far, your case study analysis has identified the company’s corporate level strategy. To perform a complete analysis, you will need to identify the company’s business level strategy. (Note: if it is a single business, the corporate strategy and the business level strategy will be the same.) For this part of the case study analysis, you should identify and analyze each company’s competitive strategy, marketing strategy, costs, and general focus.
Analyze Implementations. This portion of the case study analysis requires that you identify and analyze the structure and control systems that the company is using to implement its business strategies. Evaluate organizational change, levels of hierarchy, employee rewards, conflicts, and other issues that are important to the company you are analyzing.
Make Recommendations. The final part of your case study analysis should include your recommendations for the company. Every recommendation you make should be based on and supported by the context of your case study analysis.
SAMPLE ANSWER
SUN Microsystems Case Study 2
Background
The company was founded following the conception of a workstation based on UNIX by Andy Batchtolsheim, a Palo Alto graduate student, which he dubbed “68000 Unix System” in a project of networking named Stanford University Network. In the month of February, 1982, his colleagues, Vinod, Bill and Scott inaugurated the SUN Microsystems company from the initials of Stanford University network. In 1992, SUN introduced the world’s leading multiprocessing desktop computer, the SPARC station 10 system, which was the first in the competition of desktop performance. That very year saw them ship the most multiprocessing UNIX any other vendor ever did in history.
The other key products of the company include Sparc microprocessors, Solaris operating system, the famous java technology as well as the Jini technology that enabled any kind of device to connect to the network in the form of plug and play. The company also enjoyed revenues going up to 1.3 billion dollars from server sales in 1996, and topped in the 1998 quarterly sales by 16 billion in the technology frenzied internet boom (Afua & Tucci, 2013).
Competitive and Industrial Analysis
In the analysis of the company, Porter’s Five Forces and SWOT analyses will be very effective to help bring out the various factors that the company is currently facing. By design, Porter’s Five Forces Analysis helps in carrying out the assessment of the external environmental effects that an industry will have on any firm towards serving of customers and profit making. On the other hand, SWOT analysis is a tool that has the potential of analysing both the internal and external forces that may affect the company, in this case, the SUN Microsystems and the computer industry. Both may be used in a combination to analyse the current state of the company as well as come up with the most appropriate move for it to achieve the competitive advantage over its respective rivals (Burrows, 2010).
SWOT Analysis of the Firm
This analysis will help in establishing the current position of the firm in the computer industry as well as the internal as well as the external forces that hits it (Sun Microsystems 2009 Annual Report, 2009).
Strengths
The firm has the most stable server platform even than that of Microsoft.
The company has been able to establish a research and development division, which helps it keep up with the constantly changing and advancing technology.
It has forged several corporate alliances with other companies such as Advanced Microsystem Devices Inc. (AMD).
Its service revenues are constantly increasing, thus, increasing its bargaining power and the ability to expand and capture new markets.
Weaknesses
The end products and services of the company tend to be comparatively expensive, hence, locking out some of the potential customers.
The company has a major weakness on their product marketing platforms as they mainly use the internet (their web site), which is quite selective as only the users of the internet may be able to access their new product adverts.
It had a period of negative revenue from the period between 2001 and 2005.
Opportunities
The company has the potential of furthering the Java open source.
It has the advantage of the new CEO, with the new management and marketing strategies.
It has the ability to outsource internationally, hence, widening its market scope.
Threats
It faces competition from Linux, which is more open.
Microsoft Windows poses a major threat to the company as it offers much more capabilities than the firm’s OS products.
The UNIX server can be made by the company’s competitors
The PC Research and Development currently being carried out by IBM poses a very great challenge to the company.
Porter’s Five Forces
This tool takes into account five different forces in the determination of the strengths and weaknesses of a firm: substitutes, rivalry, threat of new entrants, suppliers and customers. Porter shows that through the analysis of the attractiveness of the company with respect to the forces, it is possible to come up with strategies that give it competitive advantage over its rivals. For Sun Microsystems, the following analysis may be established (Afua & Tucci, 2013).
Substitutes
There is a very strong threat posed by substitutes based on the grounds that there is constant evolution in the computer industry. To help counter this challenge, the company has greatly invested in the Research and Development, which ensures constant innovation. In the year 2006, the company invested as much as $2 billion.
Rivalry
The industry in which the company is has gained very tremendous competition over the recent past with the technological advancement and the numerous firms that have risen and produce the sane products. The company is facing competition from the top companies manufacturing servers such as, IBM with about 31% of the market share, Dell with 10.5% share and HP with 29.6% share (IDC, 2009).
Threat of new entrants
The industry has a relatively good barrier advantage to the new entrants based on the grounds of the obstacles involved: the costs involved in starting a business and brand loyalty. Most clients tend to stick to particular brand names and convincing them to try out new products tend to be very futile. As such, the chances of facing threats from new emergencies are very minimal in the industry (IDC, 2009).
Suppliers
The company’s supplier base is very unbalances since the company is trying to diversify on its suppliers and the needed supplies. For instance, there is high supplier power in the computer chip market since there only two dominant manufacturers of CPU. In 2003, for instance, AMD got into an alliance with Sun Microsystems whereby it was to use Opteron of AMD in its servers (King, 2008).
Customers
The customer power of the firm is currently very weak as a result of constant cost fluctuation, complications in the switching of software and hardware platforms, software and hardware needs as well as the proliferation of networking. A real scenario case is the pressure that Microsoft has put on its clients to upgrade their software or go elsewhere, for instance, the deadline that was given to the US Army by Microsoft to upgrade their OS to Windows XP latest by 1st October, 2005. This leaves a customer at the dilemma of deciding on whether to move to a new company or stay (King, 2008).
Recommendations
The principle market objective of the company is the small business owners and large corporations. The company should take advantage of its workstation product in order to increase its profit. The company has currently started teaming up with Wal-Mart in an effort to reach out to the small businesses, however, the workstations are not being sold in the stores, but over the internet. To increase its sales of the workstations, the company should start offering them in the stores rather than purely online (Burrows, 2010).
The second move for the company is to take advantage of the open-source software sale. So far, the company has made Solaris OS available for download as well as free download of Java (King, 2008). Lastly, the company’s website is currently concentrated mainly in its performance rather than advertising of its products, making it difficult to surf the website to get to the item desired for purchase. It is, therefore, recommended that the company balances between its performance and advertising.
References
Affua A. and Tucci T. (2013). Internet business models and strategies (2nd ed.). New York: Mc Graw-Hill.
IDC (2009). World Wide Server Market Shows Growing IT Investment Across Platforms, According to IDC. Retrieved on [25th June, 2014] from http://www.idc.com/getdoc.jsp.
AIDS Community-Based Outreach/Intervention Research Program, 1992-1998
AIDS Community-Based Outreach/Intervention
Cooperative Agreement for AIDS Community-Based Outreach/Intervention Research Program, 1992-1998
Order Instructions:
Select 10 research articles relevant to your intended research topic. Develop a literature matrix that summarizes the individual articles. You may create a matrix similar to the matrix posted in Doc Sharing, for Cooperative Agreement for AIDS Community-Based Outreach/Intervention Research Program, 1992-1998
SAMPLE ANSWER
Cooperative Agreement for AIDS Community-Based Outreach/Intervention Research Program, 1992-1998
Authors
Title
Journal
Publication Date
Study Design
Data Type
Subjects
Results
Comments/Outcomes/Implications/conclusions
Janet J. Myers, Lucy Bradley-Springer, Mi-Suk Kang Dufour, Kimberly A. Koester, Stephanie Beane, Nancy Warren, Jeffrey Beal, and Linda Rose Frank
Supporting the Integration of HIV Testing Into
Primary Care Settings
American Journal of Public Health
June 2012
a retrospective case study
Both quantitative and qualitative data
38 321 participants
The findings of the study showed that compared with other AETC training; HIV testing training was longer and used a broader variety of strategies to educate more providers per training.
During education, providers were able to understand their primary care responsibility to address public health concerns through HIV testing.
In conclusion AETC efforts illustrate how integration of the principles of primary care and public health can be promoted through professional training.
Christy L. Beaudin and Susan M. Chambre
HIV/AIDS as a chronic disease: Emergence from the plaque model
The American Behavioral Scientist
May 1996
a healthcare survey of AIDS cases in the US across all groups
Quantitative data
476, 899
The findings of this study show that there was an increased impact on human resource as well as public healthcare services
In conclusion, the HIV/AIDS epidemic provides challenges for public policy because of the many complex scientific, human service, and public health activities involved.
Scott C. Ratzan, J. Gregory Payne and Holly A. Masett
Effective Health Message Design: The American Responds to AIDS Campaign
The American Behavioral Scientist
November 1994
A case study of healthcare communication
Quantitative and qualitative data
Multimedia message
The results of this study show COAST model can be effectively adopted to pass health communication messages
In conclusion, there is need for combination of these strategies for continued effective AIDS campaigns
Ronald O. Valdiserri and Gary R. West
Barriers to the Assessment of Unmet Need in Planning HIV/AIDS Prevention Programs
Public Administration Review
Jan/Feb 1994
A case study of CBOs and NMOs
Quantitative and qualitative data
229
The results shows that there are various barriers to effective protection of AIDS
The study concludes that despite the intervening obstacles, comprehensive, methodologically sound needs assessments conducted collaboratively by the providers and consumers of HIV prevention services are essential to development of effective prevention programs
Donna H. McCree, Gregorio Millett, Chanza Baytop, Scott Royal, Jonathan Ellen, Perry N. Halkitis, Sandra A. Kupprat, and Sara Gillen
Lessons Learned From Use of Social Network Strategy in
HIV Testing Programs Targeting African American Men
Who Have Sex With Men
American Journal of Public Health
October 2013
A case study between April
2008 and August 2010.
Quantitative data
149
men
The results of the study show that several common lessons regarding development of the plan, staffing, training, and use of incentives were identified across the sites. Collectively, these lessons indicate use of SNS is resource-intensive, requiring a detailed plan, dedicated staff, and continual input from clients and staff for successful implementation.
In conclusion, SNS may provide a strategy for identifying and targeting clusters of high-risk Black MSM for HIV testing. Given the resources needed to implement the strategy, additional studies using an experimental design are needed to determine the cost-effectiveness of SNS compared with other testing strategies.
Marilyn M. Metzler, Donna L. Higgins, Carolyn G. Beeker, Nicholas Freudenberg, Paula M. Lantz, Kirsten D. Senturia, Alison A. Eisinger, Edna A. Viruell-Fuentes, Bookda Gheisar, Ann-Gel Palermo, and Donald Softley
Addressing Urban Health in Detroit, New York City, and Seattle Through Community-Based Participatory Research Partnerships
American Journal of Public Health
May 2003
A case study of three urban research centers
Quantitative data
Three urban centers
The results of this study indicate that activities critical in partnership development include sharing decision making, defining principles of collaboration, establishing research priorities, and securing funding. Intermediate outcomes were sustained CBPR partnership, trust within the partnership, public health research programs, and increased capacity to conduct CBPR. Challenges included the time needed for meaningful collaboration, concerns regarding sustainable funding, and issues related to institutional racism.
The study concludes that the URC experiences suggest that CBPR can be successfully implemented in diverse settings.
Hilary L. Surratt, Wendee M. Wechsberg, Linda B. Cottler, Carl G. Leukefeld, Hugh Klein, and David P. Desmond
Acceptability of the female condom among women at risk for HIV infection
The American Behavioral Scientist
May 1998
A six-site cohort standardized study design
Quantitative and qualitative data
318
The results of the study shows a significant correlation between use of female condoms as well as other community-based preventive measures and HIV/AIDS prevalence
The study concludes that sustained use of preventive measures would go a long way in reducing prevalence of HIV/AIDS
Lisa R. Metsch, Daniel J. Feaster, Lauren Gooden, Tim Matheson, Raul N. Mandler, Louise Haynes,
Susan Tross, Tiffany Kyle, Dianne Gallup, Andrzej S. Kosinski, Antoine Douaihy, Bruce R. Schackman,
Moupali Das, Robert Lindblad, Sarah Erickson, P. Todd Korthuis, Steve Martino, James L. Sorensen,
José Szapocznik, Rochelle Walensky, Bernard Branson, and Grant N. Colfax,
Implementing Rapid HIV Testing With or Without
Risk-Reduction Counseling in Drug Treatment Centers:
Results of a Randomized Trial
American Journal of Public Health
June 2012
randomized controlled
trial
Quantitative data
1281 participants
The study findings show that a combined on-site rapid testing participants received more HIV test results than off-site testing referral participants (P < .001; Mantel-Haenszel risk ratio = 4.52; 97.5% confidence interval [CI] = 3.57, 5.72). At 6 months, there
were no significant differences in unprotected intercourse episodes between the
combined on-site testing arms and the referral arm (P = .39; incidence rate ratio
[IRR] = 1.04; 97.5% CI = 0.95, 1.14) or the 2 on-site testing arms (P = .81; IRR = 1.03;
97.5% CI = 0.84, 1.26)
In conclusion, this study demonstrated on-site rapid HIV testing’s value in drug treatment centers and found no additional benefit from HIV sexual risk-reduction counseling.
Benjamin P. Bowser
The Social Dimensions of the AIDS Epidemic: A Sociology of the AIDS Epidemic
The International Journal of Sociology and Social Policy
2002
Theoretical approach
Qualitative data
Numerous theories
The results of this study show that group and community-based strategies are appropriate for addressing various sociological challenges that continued to inflict on people living with AIDS as well as the AIDS epidemic
The study concludes that there is need for continued implementation of preventive measures to address AIDS menace
Chinazo O. Cunningham, John Paul Sanchez, Daliah I. Heller, and
Nancy L. Sohler
Assessment of a Medical Outreach Program to Improve
The study design involved an examination of total a of 2666 medical appointment records with unique patient identifier from CitiWide’s and Montefiore’s databases from 2003 to 2005.
The study involved collection of quantitative data on elements such as patients’
Topic: Assessment Tools and Diagnostic Tests
When seeking to identify a patient’s health condition, advanced practice nurses can use a diverse selection of diagnostic tests and assessment tools; however, different factors affect the validity and reliability of the results produced by these tests or tools. Nurses must be aware of these factors in order to select the most appropriate test or tool and to accurately interpret the results.
In this Discussion, you will consider the validity and reliability of different assessment tools and diagnostic tests. You will explore issues such as sensitivity, specificity, and positive and negative predictive values.
To prepare:
• Review this week’s Learning Resources, and consider the factors that impact the validity and reliability of various assessment tools and diagnostic tests.
• Select one of the following assessment tools or diagnostic tests to explore for the purposes of this
Discussion:
o Mammogram
o Physical tests for sore throat (inspecting the throat, palpating the head and neck lymph nodes, listening to breath sounds)
o Prostate-specific antigen (PSA) test
o Dix-Hallpike test
o Body-mass index (BMI) using waist circumference for adults
• Search from any accredited Library and credible sources for resources explaining the tool or test you selected. What is its purpose, how is it conducted, and what information does it gather?
• Examine the literature and resources you located for information about the validity and reliability of the test or tool you selected. What issues with sensitivity, specificity, and predictive values are related to the test or tool?
• Are there any controversies or issues related to any of these tests or tools?
• Consider any ethical dilemmas that could arise by using these tests or tools.
Post on or before Day 3 a description of how the assessment tool or diagnostic test you selected is used in health care. Based on your research, evaluate the test or the tool’s validity and reliability, and explain any issues with sensitivity, reliability, and predictive values. Include references in appropriate APA formatting.
Readings/Recommended References (you may choose your own textbook or articles for this paper)
• Seidel, H. M., Ball, J. W., Dains, J. E., Flynn, J. A., Solomon, B. S., & Stewart, R. W. (2011). Mosby’s guide to physical examination (7th ed.). St. Louis, MO: Elsevier Mosby.
o Chapter 2, “Cultural Awareness”
This chapter highlights the importance of cultural awareness when conducting health assessments. The authors explore the impact of culture on health beliefs and practices.
o Chapter 3, “Examination Techniques and Equipment”
This chapter explains the physical examination techniques of inspection, palpation, percussion, and auscultation. This chapter also explores special issues and equipment relevant to the physical exam process.
• Dains, J. E., Baumann, L. C., & Scheibel, P. (2012). Advanced health assessment and clinical diagnosis in primary care (4th ed.). St. Louis, MO: Mosby, Elsevier.
o Chapter 1, “Clinical Reasoning, Differential Diagnosis, Evidence-Based Practice, and Symptom Analysis”
This chapter introduces the diagnostic process, which includes performing an analysis of the symptoms and then formulating and testing a hypothesis. The authors discuss how becoming an expert clinician takes time and practice in developing clinical judgment.
• LeBlond, R. F., Brown, D. D., & DeGowin, R. L. (2009). DeGowin’s diagnostic examination (9th ed.). New York, NY: McGraw Hill Medical.
o Chapter 3, “The Physical Screening Examination”
In this chapter, the authors describe methods for physical examination and procedures for screening physical examinations. In addition, this chapter explains the necessary preparations and equipment for conducting exams.
o Chapter 17, “Principles of Diagnostic Testing”
The authors use this chapter to discuss the principles of diagnostic testing. The chapter specifies tools that may be used in the selection and interpretation of tests.
o Chapter 18, “Common Laboratory Tests”
This chapter details normal and pathologic results for common tests of the blood, urine, cerebrospinal fluid, and serous fluid. Additionally, this chapter describes reasons for ordering different types of lab tests.
• Laine, C. (2012). High-value testing begins with a few simple questions. Annals of Internal Medicine, 156(2), 162–163.
Retrieved from a Library databases.
This article supplies a list of questions physicians should ask themselves before ordering tests. The authors provide general guidelines for maximizing the value received from testing.
• Qaseem, A., Alguire, P., Dallas, P., Feinberg, L. E., Fitzgerald, F. T., Horwitch, C., & … Weinberger, S. (2012). Appropriate use of screening and diagnostic tests to foster high-value, cost-conscious care. Annals of Internal Medicine, 156(2), 147–149.
Retrieved from a Library databases.
This article highlights the increasing cost of health care and stresses the need for high-value and cost-conscious testing. The authors provide a list of 37 situations in which more testing provides no benefit or may be harmful.
• Shaw, S. J., Huebner, C., Armin, J., Orzech, K., & Vivian, J. (2009). The role of culture in health literacy and chronic disease screening and management. Journal of Immigrant & Minority Health, 11(6), 460–467.
Retrieved from a Library databases.
This article examines cultural influences on health literacy, cancer screening, and chronic disease outcomes. The authors postulate that cultural beliefs about health and illness affect a patient’s ability to comprehend and follow a health care provider’s instructions.
• Wians, F. H. (2009). Clinical laboratory tests: Which, why, and what do the results mean? LabMedicine, 40, 105–113.
Retrieved from http://labmed.ascpjournals.org/content/40/2/105.full
This article analyzes the laboratory testing cycle and its impact on diagnostic decision making. This article also examines important diagnostic performance characteristics of laboratory tests, methods of calculating performance, and tools used to assess the diagnostic accuracy of a laboratory test.
SAMPLE ANSWER
Assessment tool and diagnostic test
The Dix-Hallpike test, also known as Nylen-Barany test, is a diagnostic maneuver whose use is detecting Benigh Paraxysmal Positional Vertigo. When conducting the test, a patient is required to sit upright and have the legs extended. The patient’s head has to be rotated at around 5 degrees. Then the patient has to lie down backwards hastily with the head at 20 degrees of extension Viirre, Purcell & Baloh, 2012).The provider observes the patient’s eyes for 45 minutes as there is a characteristic five to ten seconds latency period prior to the appearance of a nystagmus. A positive test is indicated by a rotational nystagmus in the ear that is nearer to the ground. In the presence of a positive test, a rotator nystagmus phase is usually towards the affected ear. The direction of the fast phase is denoted by the eye’s top rotating clockwise or counter-clockwise (Viirre, Purcell & Baloh, 2012).
Some individuals deny taking this test based on physical limitations. Discomfort associated with the test is usually due to vertigo and nausea that is likely to result. Its sensitivity is not 100%. Some people with a history of BPPV never indicate a positive test result. The test has 79% projected sensitivity in addition to a 75% probable specificity Viirre, Purcell & Baloh, 2012). The occiput’s plane and speed of the maneuver are likely to affect the test’s results. There are high chances of patients being tensed about producing the symptoms of vertigo which influences the brisk passive movements of the test. The maneuver of this test is limited by musculoskeletal as well as obesity issues.
Some of the factors that contribute to its wide use in health are the ease of use since a single examiner can have it administered, and it is cheap. It should not be performed more than once as demonstrating observable nystagmus is challenging (Viirre, Purcell & Baloh, 2012).
Reference
Viirre, E., Purcell, I., & Baloh, R. W. (2012). The Dix‐Hallpike Test and The Canalith Repositioning Maneuver. The Laryngoscope, 115(1), 184-187.
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Cross cultural communication, according to Clarke et al. (2001), implies the interaction between people of varied ethnic, cultural, gender, racial, religious and sexual orientation, age, and backgrounds of class. This communication entails a process of negotiating, mediating and exchanging the varied cultural differences between the persons involved through space relationships, verbal and non-verbal cues and language in general. The prerequisite to its success relies on the readiness and willingness of the people to stay open to an experience involving various cultures.
Before getting to really understand the essence of this theme, there is need to get a clear understanding of the two terms: culture and communication. Culture may be defined as the shared behaviours, values, attitudes and communication techniques that are passed within a community from one generation to the next (Thompson, 2011). It is a very complicated subject that encompasses a several aspects of day to day life from music, philosophy, art, customs amongst others. Communication, on the other hand implies a context-bound and goal-directed the exchange of ideas or meaning amongst a group or just two people: it occurs for a specified reason between people, in a certain environment and by a specified medium (Sandberg, 2005).
The context in which the communication between people takes place may imply the same culture or different cultures. In a work context, the talk on cross-culture usually involves cultural discussions with regards to such issues as the belief systems of a group, their values and day to day behaviour (Weber et al., 2011). For instance, in a case whereby a Japanese and an American are negotiating a business deal, it is very obvious that the negotiation is across different cultures, and as such, the communication is culture-bound. In communication, there is the expression of the uniqueness of the cultural heritage of a person: it not only includes non-verbal and verbal peculiarities, but also the context and medium of communication.
Such a communication is usually very challenging as one’s cultures provides one with varied ways of hearing, interpreting, thinking and seeing the world, and as such, the same word would inevitably imply very different meanings to people from varied cultures, even in a case where the language is the same. The problem even worsens where there is the use of different languages as translation is needed, which, more often than not, leads to a very tremendous misinterpretation, thus, misunderstanding.
As outlined by Stella Ting-Toomey, there are three main ways by which culture gets to interfere with the effective understanding in a cross-cultural context. She calls the very first one ‘cognitive constraints’, which are the settings for references or perceptions which provide a backdrop upon which all the new information is inserted or compared to. The second are the ‘behaviour constraints’, which she argues that is very distinct upon cultures as each has a set of rules governing a proper behaviour that impact both the verbal and non-verbal communication (Cultural Barriers to Effective Communication). Whether a person looks at the other right in the eye, hits the nail on the head or beats about the bush, hoe close people stand when conversing, the facial expressions, as well as the gestures-all are rules governing politeness, and are very varied across cultures. The third and the last of Toomey’s factor is the ‘emotional constraints’, whereby she asserts that the emotional display is very varied across cultures. In some cultures, in the discussion of an issue, there is usually too much emotions involved and people yell, cry, exhibit anger, frustration and fears openly, whereas the other tend to keep emotions hidden and only sharing the factual or rational aspect of the involved situation. All the factors tend to bring about communication problems, and in case the involved people are not really aware of the problems potentials, there is more likeliness of them falling victim to them (Cultural Barriers to Effective Communication).
With regards to this, let us view the following two scenarios to assist in the complete discerning of the cross-cultural communication and the possible remedies in curbing or complete avoidance of the problems.
Scene 1. A manager on assignment in Japan
Firstly, this case involved a culture-bound communication as the manager is not of Japan origin, and between people of different hierarchical levels, since the manager is on a higher rank than the team members. The problem that arises may be described by a number of models which have been put forward to the difference in the value systems in countries. There are five key dimensions that explains the national culture (De Mooij & Hostede, 2010).
Hierarchy
According to Hofstede, this is the ‘power distance’, which explains the extent of acceptance of unequal power distribution by people within a given culture. On one side of the continuum are the cultures that have value for hierarchy, while at the other end are those that do not give too much attention to authority and can easily question it. The case above displays a culture that values hierarchy (Hofstede, 1996). Due to this, the team members are so glued to culture that they feel a very open brainstorming session like the case is not acceptable. The team members therefore feel it unethical to openly talk to a person in authority. Instead, they feel that the manager should just pass the laws, which they then follow.
Individualism
This dimension describes the degree to which people value self-determination. In a culture characterized by individualism, a lot of value is placed in personal success and the need to only look after personal self (Sandberg, 2005). The other case is collectivism, whereby people tend to place group loyalty at the forefront as well as serving the group interest. This case is of individualistic society, whereby the team members believe in keeping to themselves and not exchanging ideas.
The use of language
This encompasses the use of vocabulary that at some point may lead to too much confusion. This comes in the form of pronunciation, use of idioms and slang (DuPraw & Axner, 2007). There is the possibility that the manager may have used some slang, which to the team members, according to their culture, was not acceptable. The choice of words may also be very critical in the language. In the case above, the manager may have started off in a very hit on the head approach, whereby he pinpointed out directly the mistakes and the weaknesses of the team members. This may have turned off the team members as they may have recognized this as being too rude.
Scene 2. The banning of the U.S. TV airing in China
Firstly, this case uses two dragons and a Fung Fu master as being annihilated, which is very ironical as they stand out as very significant figures in China. Obviously, the citizens of China were bound to perceive this as a mockery of their culture, which would eventuate animosity and hatred towards the programme.
Possible remedies in the two cases
The following key principles may be used in curbing the problems that arise in the two cases.
Avoid making assumptions
It is very important that assumptions are not made about an individual in terms of their values and beliefs, and instead, there is the need to get to know a people very well in case you are to deal with them (Swann et al, 2009). This involves finding the precise information. Stereotypes influence our behaviours, however, we should never let them do it to an extent of tampering our habits. In the first case, the manager may have assumed the team members as collectivists. At the same time, the team members may themselves have had opinion of the manager, no wander the non-cooperativeness.
Check out if unsure
The manager may have been not very aware of the customs in the firm. In this case, there was the need for him to check out (DuPraw & Axner, 2007). At the same time, the U.S. TV should have checked out properly to understand the values that are placed on the Kung Fu master and the dragons in the customs of China.
Share information
This principle is very vital for an effective cross-cultural communication as it gets people involved very aware of the other’s culture and values. In a system, there is the need to be willing to openly share information about your culture in order to avoid any future misunderstanding (Swann et al, 2009). In the case of the manager, there was the need for him to provide a session for sharing on the team members’ cultures before settling down in the brainstorming. The second scenario also require the same as this could have avoided the clash that occurred which led to the ban.
References
Cultural Barriers to Effective Communication (2014). Retrieved from: http://www.colorado.edu. [Accessed on 5th May, 2014]
De Mooij M, Hostede G (2010). The Hofstede Model – Applications to Global Branding and Advertising Strategy and Research. Int. J. Advert., 29(1): 85-110.)
Hofstede G (1996). Cultures and organizations; software of the mind. Intercultural co-operation and its importance for survival. McGraw-Hill (Revised edition).
M.E. DuPraw & M. Axner. (2007). Working on Common Cross-cultural Communication Challenges, 2007.
Sandberg, J. (2005). Monitoring of Workers Is Boss’s Right but Why Not Include Top Brass? The Wall Street Journal, p. 1.
Swann, William B., Jr., Ángel Gómez, D. Conor Seyle, J. Francisco Morales, and Carmen Huici, (2009). “Identity Fusion: The Interplay of Personal and Social Identities in Extreme Group Behavior,” Journal of Personality and Social Psychology, Vol. 96, No. 5, 2009, pp. 995–1011.
Thompson LL (2011). The Mind and Heart of the Negotiator (5th Ed.). New Jersey: Prentice Hall.
Weber Y, Belkin T, Tarba SY (2011). Negotiation, Cultural Differences, and Planning in Mergers and Acquisitions. J. Transnatl. Manag., 16(2): 107-115.
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