Choose Either 1 or 2 and 3 or 4 and answer the two questions
Food companies have often been accused of targeting children with adverts for unhealthy products such as fast food, confectionery and snacks. Your task is to
determine the extent of such targeting and its appropriateness.
1) Review the websites of three major food companies serving these markets in your country ( for example, one fast food , one confectionery, and one snacks),
and collect examples of communications to customers.
2) Record three hours of TV programming on Saturday morning and note the details of all the adverts – the product , the advertiser and the target.
3) Assess the extent of advertising of "unhealthy food" to children based on this evidence – is it more or less than other products? Are children
targeted more than adults?
4) Analyse the way that children are communicated to in these marketing communications. To what extent are advertisers taking advantage of the vulnerability
of children?
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Choose a large company in a business sector (Harrods)that interests you and develop a communication strategy that uses social media tools to achieve business objectives.
YOU ARE REQUIRED TO USE CLOUD-BASED SOFTWARE FROM PREZI.COM
assessment:
1-how your communication strategy achieves the business objectives (10 marks)
2-how social media tools are used to implement that strategy (20 marks)
3-clarity of presentation.(10 marks)
the presentation should be for 10 minutes. so 10 slides + references slide and Thank you for your time slide.
I chose 2200 words in the number of words, but you can do less words because the presentation is only for 10 mins max.
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You work for an agency which has been asked to advise an Internet Business group about gender in workplaces around the world. Choose any one country. Write a report outlining and comparing gender patterns in two different ‘workplaces’ in this country. Suggest how and why these patterns might change in the future.
An example of a ‘gender pattern’ is the wide difference in percentages of males and females who work in senior academic positions in UK universities.
Your report should compare two different workplaces.
You may choose to focus on a single type of work or business, or compare a variety of work types in your chosen country.
Your report must make one or two suggestions as to how and why gender roles might change in the future. These suggestions must follow logically from your comparisons.
Your report must use emphasized sub-headings and a numbering system throughout.
Use of Sources
You must refer to secondary sources to support your ideas. You must also refer to at least two academically suitable sources from your own research.
You should refer to data e.g. tables and graphs where appropriate.
You must provide in-text citations and final references for all sources you refer to in your report.
You must use English language sources – you must not translate ideas from non-English language sources
Structure of the Report:
The following headings must be numbered and used in the Report:
Introduction / Background information / Aims
Workplace 1: gender patterns
Workplace 2: gender patterns
Comparisons
Possible future changes e.g. relating to changes in demography, attitudes, family life, industrialisation etc.
Conclusion
Reference List
You will be assessed on:
The relevance of your ideas; the effectiveness of your comparisons.
The structure of your report (organisation of ideas in paragraphs; use of headings and numbering; linking of ideas).
Your choice of relevant and appropriate source material – including specific examples and data – to support your ideas.
Your incorporation of source material including paraphrase/summary, quotations and final references.
Appropriate and accurate use of English, especially academic register and style; adherence to all task guidelines.
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A German online-game company is considering outsourcing a part of its program development division overseas and has hired you to conduct a research-based
analysis of the plan drawing on the relevant academic literature. The company wants you to focus on the possible effects on employee and organizational
performance using your extensive expertise in HRM.
Construct your report to discuss and make clear recommendations on the following points:
1) The risks and benefits of outsourcing in this context
2) The most suitable 2 countries
located in different regions for the move
3) How best to manage the outsourcing move
I attached files that provide information about criteria and content (important!). Please read ALL of them carefully.
– Essay question and Criteria.doc, Outline of the essay structure.doc, Reading list.doc and Overall Instructions.doc have significant information, please
read
– The Example-Work-life Balance.doc is ONLY AN EXAMPLE OF AN ESSAY and is on a different theme. I uploaded it so as to give a hint how an essay may be
structured. IT IS NOT TO BE CITED OR COPIED AS IT HAS ALREADY BEEN SUBMITTED
– Feel free to use readings you have found and are not in the reading list.doc
The essay will be evaluated based on the following criteria:
1. It should start with an extremely interesting first sentence (lecturer’s requirement)
1. Provide a clear and concise argument
2. Show analytic knowledge of academic theory that goes beyond description
3. Provide evidence from the practice of management (e.g. examples of company initiatives)
4. Provide a strong introduction and conclusion positioning the essay in the wider literature
5. Adhere to scholarly standards (presentation of the work, proper referencing, avoidance of plagiarism)
You have just been seconded to the role of HR project team member representing ReNew Heat on
the People Workstream of EcoSol’s Business Change Programme. You report to the Project Lead
within this workstream, but retain a dotted line to your HR Director within ReNew Heat, Polly Latham.
Your task is to provide an analysis and information on some of the key issues within ReNew Heat that
need to be taken into account or may have an impact on the success of the People Workstream. You
should identify the HR issues and priorities for action within ReNew Heat to support the overall
Change Programme.
Please provide a written report to be submitted to your Project Lead.
Specifically you should:
1. Provide your views on ReNew Heat’s priorities and issues – and any other wider relevant issues you have identified – and what those might mean for the People Workstream.
2. Identify the HR risks and issues for ReNew Heat that the project team and ReNew Heat’s HR team need to be aware of.
3. Put together a plan of how these risks and issues need to be managed. The plan should have a timescale of 6-12 months.
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General Electric: Ecomagination as a CSR Initiative
Read the case,” General Electric: Ecomagination as a CSR Initiative,” which is located in the Document Sharing section.
Use the following questions to guide
your analysis of the case (incorporate your answers in the case format rather than simply answering the questions):
(1) Do you understand the difference between responsive CSR and strategic CSR, as explained in the case? How does this apply to GE’s situation?
(2) Does GE’s Ecomagination provide economic value to the company? If so, can this value be leveraged to provide a long-term competitive advantage to the
business and to other GE businesses in their markets?(3) What external environmental issues impacted GE’s financial conditions during the 2008 to 2010 time period?
(4) Is the accusation that GE is “green washing” with their water initiative a fair one? Or could this be a serious attempt to mitigate harm from value chain
activities? Or even a transformational activity to GE’s value chain?
It is extremely important that you follow the case format for this assignment. Headings will make the paper more readable. Generally cases follow this
format:
(1) a summary of the relevant situation in the case,
(2) Internal analysis of the firm, including current corporate and business-level strategies,
(3) external analysis,
(4) SWOT analysis culminating in identification of a problem (which may be in fact an opportunity),
(5) proposal of 2 or more alternative courses of action that will help solve the problem or exploit the opportunity,
(6) evaluation of all alternatives,
(7) recommendation of best alternative and
(8) implementation issues that need to be considered.
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In 2-3 pages maximum, discuss the impact (negative and positive) that regulation/deregulation has had on the growth and/or continued growth of intermodal transportation in both countries. Ensure you site specific examples in your paper. You are encouraged to use the internet and other sources to support your discussion.
SAMPLE ANSWER
Global Supply Chains
Introduction
The changing requirements of global supply chains have led to the renewed focus of the intermodal freight transportation whereby, all the types of transportation freight have gone through various types of technological evolutions. During the 20th century, this technological intermodal transportation freight has been able to function separately under a regulatory modally based structure that has been of great help in the technological world (Muller, 1999). Technological intermodal transportation is driven and also challenged by four factors including policy and regulatory issues, measuring, understanding, and in the changing customer requirements the role of intermodalism is being responded to. Technological intermodalism has highly contributed in the hyper competition of supply chains in a global marketplace thus leading to quality production of the supply chains due to the competition thereof. The second factor that challenges the technological intermodal transportation is the need to have a reliable and a flexible respond to the changing customer requirements with seamless integrated fright coordination. The third factor is the knowledge of the future and the current intermodal operations options and alternatives, the challenges associated with the application together with the potential for improved communication and information. The better management of the existing infrastructure constrains and coordination of the improved infrastructure is also a factor that challenges the technological intermodal transportation.
Impact on Pricing
The continued growth of intermodal transportation has led to the increased regulations on pricing whereby, research reforms are considered to be the main barriers to the urban and the interurban road transport pricing. The marginal cost based pricing on the roads are said to fall unevenly on the population since the costs fall unevenly on the given population and the benefits are not evenly distributed. The other concern that is said to outweigh the pricing benefits in terms of efficiency is the political acceptability which mainly interferes with the pricing of the intermodal freight transportation of a given country. The scope of coverage of the pricing system is also a policy issues that interferes with the level of consumption and the pricing measures and this leads to a high degree of differentiation in different vehicles over a great period of time. The reliability of conventional prediction methods are negatively affected by the pricing complexities whose economic and equity impact remains a significant challenge. In the case of pure textbook forms pricing matters are rarely implemented (Muller, 1999).
Pricing is said to be of great importance to the social costs which are mainly the externalities by the use of the economy which is a key weapon through the provision of a capacity allocation mechanism to the pricing rate. Economy is well known to be a market based way to internalize problematic externalities at the airport, hence, being able to handle the pricing matters which may be a threat. Muller (1999) argue that, the acceptability of the road user charging scheme has been positively affected by the use of scheme and the complementary policy instruments to handle pricing matters.
Impact on Safety
There are different safety criteria which also obtained for different types intermodal transportation. Safety measures are well improved by presence of informed drivers, driver safety, fewer errors and comfort in the transportation sector. The role of policy has been emphasized and this has contributed to the improving of the safety measures in the growth of the intermodal transportation (Muller, 1999). This has helped in minimizing the number of drivers who drive under the influence of alcohol since; they are now arrested and convicted in the courts. The development of the traffic law monitoring database has been established in some countries therefore, highly contributing to the safety measures through the handling of data concerning actors related to the enforcement safety campaign.
The substantial traffic policing which is aimed at bringing safety measures is not a cheap exercise due to its high expenses. In some of the countries there are institutional barriers together with the ministries and the local authorities on the matters regarding the policy force a factor which interferes with safety measures.
Impact on Quality
Services for the people with disability are said to be inadequate with many inadequate people not being aware of complaint procedures leading to quality reduction since, the growth of intermodal transportation is interfered with. Consumers are not fully aware of their rights and responsibility and this makes to be faced with a relatively complex fare structure leading to the obtaining of low quality services in bid to regulate the growth of the intermodal transportation. On the other side the regulation of the hackney and taxi operation is inadequate causing low servicers offering to the clients who use the transportation services.
Barrier systems offer the best solution to sites where regular monitoring by the staff is not possible whereby, remote controllers are also installed in smaller car parks to improve the quality of the intermodal transportation. In the monitoring of the transportation quality, automatic number plate recognition has also been installed to view the happenings in a camera. There is the introduction of parking charging fee which is used to maintain the parking sites hence, improving their quality therefore; it has to be paid before parking a vehicle.
For this paper, they are 4 main sections to respond to, the writer must clearly respond to this four main point in the paper, using pear review articles from the resources and the internet to support every respond. APA 6th Edition must be implore through out the entire paper.
Looking into the future is a conundrum: it is both necessary and impossible to do with complete accuracy. From knowing what the weather will be like tomorrow to trying to decide what the stock market will do, forecasting is an activity that consumes a considerable amount of our attention because it impacts our lives so directly.
How important is forecasting to planning and decision making for a business?
Analyze the various techniques of forecasting and explain which would be appropriate or inappropriate to
(a) a manufacturing enterprise, and
(b) a service provider.
Conclude your paper by identifying a model of demand management that would be well-suited to the retail food industry.
Resources
Course Text
• Handbook of Global Supply Chain Management
Chapter 5, “Demand Management”
This chapter examines the implications of independent and derived demand, analyzes a model for demand management function in GSCM, as well as the role of sales forecasting management within demand management.
Articles
• Mentzer, J. T., & Moon, M. A. (2004). Understanding demand. Supply Chain Management Review, 8(4). Retrieved from ABI/INFORM Global database.
This article looks at the three types of demand and shows how forecasting contributes to the sales and operations planning process.
• Taylor, D. H. (2006). Demand management in agri-food supply chains: An analysis of the characteristics and problems and a framework for improvement. International Journal of Logistics Management, 17(2). Retrieved from ABI/INFORM Global database.
This article presents examples and specific data from six value chain analysis case studies examining demand management in the UK food supply chain.
• Lapide, L. (2006). Demand management revisited. Journal of Business Forecasting, 25(3). Retrieved from ABI/INFORM Global database.
This short article considers the importance of demand management and the role played by demand forecasting in supporting the cost-benefit and profitability analyses needed to make optimized customer-service setting decisions.
This link directs you to an article that discusses demand forecasting in the context of predicting future demand for products of a business organization while focusing on products of the physical type, as opposed to services.
a.) Forecasting is critical to planning and also in decision making process in a company besides the financial budgetary demands. The advancement in technology and digital business operations has resulted in more challenges to demand forecasting. Orders and quotations are increasing using the e-business technology where most of the transactions are paperless and time spent per transaction is reducing to a matter of minutes. The fierce and competitive business environment has culminated into the critical need for prompt information that is constantly reviewed and updated to reflect the changes in the business environment. Buyers expect to find the product they want on the shelves when they need it or exactly when they will be available otherwise they will definitely walk to the next shop where the product is available (Dey & Somani, n.d). The importance of forecasting is to ensure that products are available throughout the business period and at the quantities required by the customers. Forecasting also assists in financial planning where budgetary allocations are made. The forecasts also help in calculation of lead times and the reorder levels that may require adequate financial resources. Forecasting helps the management to forecast when the company may need funding to facilitate its business operations and processes. The forecasts assist in decision making process as they determine when the company may need funding.
b) There are various techniques that are applied in forecasting. Currently, there are various types of commercial forecasting software that are available in the market some of which are based on stand-alone systems, specialize packages and other types that are applicable to modules on management systems. The other ones like just-in-time processes are applicable to manufacturing industries. Time based and quick response strategies are applied also in the manufacturing sector (Gung, Leung, Lin & Tsai, 2002). The most widely used forecasting techniques however are based on historical information on demand. But they have proved to be unreliable where the future demand is difficult to predict basing the outcome on the past sales trends which are susceptible to sudden market changes.
c) A manufacturing firm would adopt the just-in-time forecasting technique which is based on the past historical perforce of the firm (Lapide, 2006). Most of the sales from manufacturing plants are mostly consistent and the forecasting method can be applied as changes are not erratic or far apart.
d) A service provider requires a forecasting system that’s more proactive and which is more sophisticated and relies on quantitative analytics to predict future demands. Service providers mostly have loyal customers and whose demand can be easily forecasted based on the past performance and historical records. However, sophisticated realtime forecasting packages can also be utilized to forecast the demand more accurately (IBM Corporation, 2006).
To conclude, the best model for a demand management that would be suitable to a retail food industry is one that is web based and which provides reliability, scalability and which supports functionality with other realtime feedback systems that are systematically designed to dynamically forecast against such variables like customer orders, inventory, supply and the financial objectives of the firm (Barve, 2002). Realtime processing is critical to a retail food industry because of the nature of the food industry that requires fresh orders and shorter lead times.
Over the next 4 weeks, you will examine theoretical and empirical points of view and apply the knowledge you have gained from your study and research in order to present a case for how business operations within your organization, or one you choose as an exemplar, can be managed to achieve competitive advantage. You will conduct first-person research in addition to scholarly research, so choose an organization for which this will be possible. A key element of the Praxis Paper is the identification and framing of an organizational problem that relates to the course topics covered in the first half of the course. Your research should lead you to identify possible solutions to the problem(s) you identify. You will apply knowledge gained in the course in order to present advantages and disadvantages of various approaches to the problem(s) with the goal of optimizing performance and harmonizing key elements within business operations.
For this paper, due in Week 4, you will conduct a detailed analysis of the various key operational elements involved in the business you have chosen as your subject, beginning with an assessment of the macro-processes that make up the organization’s global supply chain. In the coming weeks, you will deal with three additional and equally important areas: forecasting and demand management, business processes, and operations and production systems. Your paper will be designed to demonstrate a clear and coherent strategy for achieving competitive advantage through the application of modern theory and practice to improve operational performance. Each student’s paper will contain topics unique to the organization chosen, but will incorporate the themes covered each week. See each of the weekly Application areas for further details.
WEEK 1
This week, identify three individuals in your chosen organization whom you will interview for the purposes of this assignment. They should be individuals who understand the organization’s strategic use of operations to achieve competitive advantage in the marketplace and are willing to meet with you to discuss these initiatives. Please be aware that you will also interview individuals in your chosen organization for the Praxis Paper 2 that begins in Week 5. Please ensure that you properly schedule your interviews based on the individuals’ availability.
At this stage, you should begin to analyze the key operational elements involved in the business you have chosen as your subject, beginning with an assessment of the macro-processes that make up the organization’s global supply chain.
This week’s assignment is to submit the following to your Instructor: ( 2 pages).
• The company you have chosen to examine and an explanation for your choice.
• The names, titles, and details of availability for the individuals you will interview.
SAMPLE ANSWER
Strategies for Business
Abstract
The following document details the decision making process that was followed in the selection of a business entity to investigate for the assignment. It also details the aspects of Romano Car Rental Company that made it a viable subject as well as the employees who will be interviewed.
Strategies for Business
The company that was selected for this exercise is known as ‘Romano’s Car Rentals and Leasing.’ It is based in Washington DC.
The reason why this company was selected is first of all because it has been in operation within the in this area for the past two decades. This means the business has gone through a myriad of changing macro environments in its twenty years of operation (Byman and Bell , 2011). Many businesses in the Washington DC area taking part in the hiring out of cars have come up and gone under during this period. The emergence of these businesses has been promoted by the cosmopolitan and highly commercial aspects of the area. Some still exist but they have been forced to focus on a different market segment and this is testament of Romano Car Hire’s influence in the industry (Powell et al, 211). The result is a wealth of knowledge and experience by the company’s management.
Staying afloat for this period of time also means that the administrators of this company have a good idea of how to leverage business strategies for profitability as well as longevity of the business enterprise. The proximity of the company’s branch office to the campus further supported this decision as it guarantees the relatively easy accessibility of the employees for the interviews. The minimal budget that the research project is running on does not have resources to finance transport to distant locations. This is why the focus was centered around the Washington DC area.
Face to face conversations with the interviewees will also facilitate more candid collection of data from the respondents. If there is a need for follow up, this can also be done relatively easily. The Romano car hire company has also engaged in mentorship programs for youths from different colleges in the Washington DC area in the recent past. This is an indication of their willingness to share knowledge about their organization and operations in a candid manner. It is important to exploit such an opportunity because many business entities tend to be rigid and wary about providing information about their operations to individuals considered to be outsiders. The fact that this research study is being conducted by students from the surrounding area will endear the facilitator of this project to the management since the age group is similar to that of the individuals who participated in the mentorship program in 2013 (Mann, 2011).
Transport is a key component of the economy and this comes from the fact that it facilitates the movement of the different factors of production such as labor or capital from one place to another depending on the need that has arisen. Washington DC being a commercial and administrative hub experiences hosts a great deal of road transport. Interviewing the administrators of a company will therefore provide a good glimpse into the dynamics that affect this component of the economy as well as the nature of the relationship between this company and various economic situations (Saunders et al, 2011).
Individuals to be Interviewed
Sales Manager : James Sanchez, Available on Thursday between 10 and 11.30 am for video-conferencing interview.
Marketing Manager: Phelipe Rodriguez Available on Friday between 11 and 11.30 am
Fleet Maintenance Officer: Anthony Porter Available on Wednesday between 9 and 10.30 am subject to confirmation.
References
Bryman, A., & Bell, E. (2011). Business Research Methods 3e. Oxford university press.
Mann, S. (2011). A critical review of qualitative interviews in applied linguistics. Applied Linguistics, 32(1), 6-24. https://www.doi:10.1093/applin/amq043
Powell, J., Inglis, N., Ronnie, J., & Large, S. (2011). The characteristics and motivations of online health information seekers: cross-sectional survey and qualitative interview study. Journal of Medical Internet Research, 13(1). doi: 10.2196/jmir.1600
Saunders, M. N., Saunders, M., Lewis, P., & Thornhill, A. (2011). Research methods for business students, 5/e. Pearson Education India.
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Based on pages 3-6 of Developing a leadership strategy: journal article, what does the author mean when he implies that the future of strategy is leadership? How well does this view align with the need for leadership in today’s business environment? Give reasons for your answer.
On pages 6-7 of Developing a leadership strategy: journal article, the author identifies six strategic leadership tasks. How useful is his framework in defining the kinds of leadership required by modern companies? Give reasons for your answer.
The author of Developing a leadership strategy:journal article (pgs. 23-25) has a very specific view of Talent Sustainability. To what extent do you agree with this view? Give reasons for your answer.
The following conditions must meet in the essay:
1) I want a typical and a quality answer which should have about 1400 words.
2) The answer must raise appropriate critical questions.
3) The answer must include examples from experience or the web with references from relevant examples from real companies.
4) Do include all your references, as per the Harvard Referencing System,
5) Please don’t use Wikipedia web site.
6) I need examples from peer reviewed articles or researches.
Appreciate each single moment you spend in writing my paper
Best regards
SAMPLE ANSWER
Leadership in the business landscape
Part 1
The business landscape today is very dynamic. Traditionally, only a handful of businesses competed for resources and customers and the business that surpassed the minimum qualifications would be preferred. However, in this information age, both businesses and consumers have an avalanche of information that they sift through in order to make informed decisions. For businesses, success is dependent on how scarce resources are utilized in meeting goals and objectives at the least cost. There are many factors that should be considered. Technology has brought about many opportunities that can augment the strength of a business. However, it has also brought about threats that can magnify weaknesses as well.
In order to guarantee the profitability of a company in future, one must first of all consider the present circumstances and resources. Forecasting for the future is usually dependent on an assessment of the business position and comparing it to the desired position. Within all these, the most important ingredient is leadership. Leaders are responsible for balancing all the disparate elements that make up a business. In the wider context of businesses today, the most important resources are the human resources in which leadership falls.
Traditionally, organizations used to have bureaucratic structures that were informed by scientific management and classical leadership and management theorists. In the present however, organizational success can only be guaranteed by tapping the knowledge, skills and competencies that are possessed by human resources. The most important factor to consider is the amount of knowledge that is contained within a particular business’ workforce (Nonaka & von Krogh, 2009). If the right combination of skills, abilities and competencies is achieved, then a business can be able to capitalize on opportunities arising from within itself. Many organizations today have adopted flatter structures where every employee is given an opportunity to contribute to the overall decision making system. This empowerment is meant to foster creativity and innovation.
Since organizations have many people employed within their ranks and who have differing opinions and ideas about how to capitalize on opportunities in the market, there is need for leadership in order to appraise these ideas and settle on the most viable. The most notable knowledge firms in the world today are those that have had exceptional leaders who saw opportunities and guided them towards their capitalization (Gupta & Sushil, 2004). An example of such leaders is Steve Jobs who was credited for the reversal of fortunes of the Apple brand that was on the brink of collapse. Other charismatic leaders whose visions have driven companies forward include Bill Gates of Microsoft and Paul Allen at Oracle. These leaders were the difference between the success their companies are today and the resounding failures they would be had they not taken the opportunities that propelled them to success.
Part 2
The development of a leadership strategy entails the coalition of a number of different strategic leadership tasks. The overall leadership strategy is similar to a business strategy and requires meticulous planning while considering all the disparate elements (Miller, 1992). The leadership framework depicted in the journal article is sufficient in defining the leadership required in modern organizations on three accounts. First, the framework allows for the consideration and scanning of both the internal and external business environments. Understanding the dynamics of either environment is a first step towards accruing advantages that eventually lead to success. The framework allows for the organization and its leadership to be analyzed as a starting step. This ensures that the needs of the organization are well documented before any plans for leadership are made. Second, the framework allows for the environment in which the organization operates to be analyzed. Both of these actions allow for the organization to determine its position and the speed in which things are moving. This is important in order to predict the future outlook.
The second account is that the framework allows for strategic options to be considered. After analyzing the organization, the environment, the customers, the stakeholders and the competitors, the next logical step is brainstorming options. This entails the application of creativity tools that could help the organization acquire a competitive advantage. Opportunities and threats are also identified in the framework and problem solving mechanisms considered.
The third account is the evaluation of the leadership options chosen. Future leadership should be able to make sure that missed opportunities help the organization in learning (Gamble, Thompson & Strickland, 2010). Modern companies require are constantly evolving meaning that a solid strategy today could be obsolete in the near future. The only means of avoiding this is by constantly evaluating the options that are available to the organization and attempting to identify areas that might benefit from a new perspective. The leadership of the organization is mandated with ensuring that all options are considered at the reevaluation level. The only way of ensuring that the leadership itself is up to scratch is by reevaluating it. The framework allows for this option. If well implemented in an organization it can lead to filling of various roles with people with the right competencies, abilities, skills and talents. Since these leaders may become complacent upon realizing the first successes, the leadership framework would serve to reorient them or replace them with others possessing new ideas and ready to challenge the status quo. The major characteristic of modern organizations is that they are constantly evolving and the framework proposed in the journal ensures that the leadership evolves together with the business.
Part 3
The author illustrates 8 elements that are important for talent sustainability. The first step is attracting the talent. The management must then ensure that the talent is developed and eventually ensure that there is planning for succession. The author argues that the subject of talent is very sensitive and very important to the company for it to be left to human resources managers to manage. He asserts that talent development should be left to CEOs and other top managers. Since modern organizations require competent managers at the top who have a wide array of skills and knowledge to steer their firms into the unknown future, the most obviously place to concentrate the talent available in the organization is at the top (Wright, 2005). The human resource department is usually preoccupied with filling positions in middle management and line employees to have the required focus and time to shape an individual into the mold of a CEO.
There is a lot of emphasis that is placed on competence in the modern organization. Pasmore (2014) argues that competence development and management is individually oriented and static and that insistence on the acquisition of this competence is an information journey that is endless. He cautions that the modern organization should be more focused on organizational learning and team building so that they complement individual abilities and competencies.
The model of talent sustainability has many elements that are helpful for the company. It highlights the most important points that are required not for the daily running of the organization but for identifying opportunities in the business environment and capitalizing on them. One of the elements that exemplify this is the sourcing and recruiting of top talent. The author argues that the most sensible place to start sourcing for the right people is in identifying those that already possess the inclination to do what is required by the organization (Handfield-Jones & Beth, 2001). Many top firms believe that it is important to start by identifying the people who are the right fit for the company. Pasmore (2014) argues that many firms fail in their change endeavors since rather than seek out the talent they require to move the organizations forward, they attempt to effect changes with the leadership they already have. The author argues that some of the best talents in different organizations are bogged down by leadership roles that do not require much talent. The recommendation is that positions like that should be outsourced so that the talent that is attracted to the company is focused on effecting changes and moving the organization forward.
Talent sustainability requires the management of organizational culture to ensure that it is oriented to the goals of the company. Culture, either organizational or leadership, is a major deterrence to development and eventually the success of the organization. There is therefore need for organizations that are serious about orienting their talents to success to ensure that there is a positive organizational and leadership culture. Otherwise, a negative culture will ultimately derail the general organizational focus.
References
Gamble, A. A., Thompson, Jr., A.J. & Strickland, J. E. (2010) Crafting and executing strategy : the quest for competitive advantage : concepts and cases (17th ed. ed.). Boston: McGraw-Hill/Irwin
Gupta, J. & Sushil, S. (2004) Creating Knowledge Based Organizations. Boston: Idea Group Publishing.
Handfield-Jones, H. & Beth, A. (2001) The War for Talent. Harvard Business Press
Miller, D. (1992) ‘The generic strategy trap’, The Journal of Business Strategy, 13(1), 37-41
Nonaka, I. & von Krogh, G. (2009) ‘Tacit Knowledge and Knowledge Conversion: Controversy and Advancement in Organizational Knowledge Creation Theory’, Organization Science, 20 (3), 635–652
