Select three (3) key points from the case and expand upon each of these points. What challenge is Domino’s management facing?
There are a variety of promotion techniques Dominos could utilize to enhance their market share within the pizza category. If you were a Marketing Manager for Dominos which two (2) promotional techniques would you recommend to senior management? What is the rationale behind your recommendations?
The authors discuss a variety of mobile advertising platforms. Discuss two (2) mobile advertising platforms used by Dominos. How successful have these two (2) platforms been for Dominos? Provide two (2) recommendations to improve the success level.
400 words per question for a total of 1200 words…3 scholarly sources / references..
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Instructions
It’s time to develop a paid advertising strategy for your campaign. All paid advertising will be sending traffic back to your microsite that you created earlier in the semester.
In your strategy you should have sections covering the following:
Introduction
A brief 50 – 100 word overview of the strategy including what channels you’ll target and the desired outcomes.
Objectives
List three goals for the paid advertising campaign. For example:
Increase brand awareness
Increase email subscriber list
Generate qualified leads
Channels
Identify three channels you’ll use for paid advertising and explain why you’ve selected these channels.
This could be Google, Facebook, Twitter, LinkedIn, YouTube, Instagram, etc…
Execution
For your selected channels identify your targeting methods. For Facebook, LinkedIn etc this could be demographics, interest, location, etc… for search this will be specific keywords.
Create one sample advertisement concept per channel. For example on sample Google Adwords ad, describe one YouTube advertisement and one sample Facebook advertisement or promoted post.
Describe what landing pages will be created for the advertisements.
Budget
Identify a budget for your paid media. You’ll have to do some research and see if your brand publishes their total advertising / marketing budget or if you can find a similar brand or industry that has. Use this chart for assistance.
Measurement
Identify how you’ll measure and gauge success of the efforts.
Expectations
Must be at least 500 words
Must be client ready, nicely formatted and formal in language.
There should be enough information and detail that the brand would understand exactly what you’re planning to do, we should be able to take your strategy and actually start a paid media campaign based on it.
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B2B scenario in comparison to a B2C purchases situation
B2B scenario in comparison to a B2C purchases situation
1. Explain how this might differ if a specific product were being bought by an organisation for its staff in a B2B situation in comparison to a B2C purchases situation.
2. From a consumer or business point of view, identify common buyer motives as detailed in marketing books (external/internal stimuli, psychological, sociological,
economic factors, cultural, lifestyle, etc) and explain how these relate to the adoption/purchase of a specific product.
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Identify where the brand is in the product/brand life cycle (introduction, growth, maturity, decline) and support your position with specific examples and research.
Create a 700- to 1,050-word marketing strategy based on this position in the life-cycle:
Identify appropriate marketing tools
Assess challenges and opportunities as they relate to its niche, competition, and position in life cycle
Cite all sources according to APA formatting guidelines.
Use at least three (3) quality references Note: Wikipedia and other related websites do not qualify as academic resources.
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This assignment covers both the strategic and the tactical aspects of performance marketing. Work individually using same product you have used in the previous assignments.
Instructions:
Task 1 (30pts):
Conduct a full keyword research for your product, using the tactics discussed in class. The result should be 3 tiers of keywords – 1st tier: 5-10 KW, 2nd tier: 10-20 KW, 3rd tier: 20-50 KW.
For each KW include:
— Intent (High / Mid / Low)
— Competition level
For this assignment you will need a keyword tool – Google free keyword research tools and work with one that you like.
Task 2:
a) Create a GSN (Google Search Campaign) campaign (‹20pts)
— Create 3 ad groups, 5-10 keywords per ad group, 3 ads per ad group;
— For each keyword, specify the Match Type
— Define campaign targeting: Location, Language, Device, Hours (if applies)
— Use ad extensions when relevant
— You can use ​this ​ads simulator and screenshot the ads from it
b) Create a GDN campaign (40pts)
— Define campaign targeting: choose from placements, topics or interests and explain the
targeting method you chose
— Create 2 different banners
—‹ Specify what B variation you would use to test those banners (For ex. Changing the image on the banner from X to Y or Changing the messaging from X to Y) – No need to actually create the variations
Task 3 (10pts):
Conduct a media buying research and list 5 websites to buy inventory from. What is your buying model – CPC, CPM, CPL?
What type of banners would you buy: small, big, pop-ups, video-integrated?
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Question
Making use of relevant academic concepts discuss how elements of the marketing mix are being used as tactics to achieve the positioning of one of the following brands within their competitive market place:
ï Entirety Gin
ï Son’s One mini smart speaker
ï Juice Beauty Phyto Pigments Flawless Serum Foundation
You may focus upon positioning in one geographic market if you wish. In order to meet the assignment requirements you will need to undertake factual research particularly in terms of identifying competitors. The purpose of the assignment is that you demonstrate your understanding of how the various elements of marketing interrelate with one another to deliver satisfaction to consumers and success for the organisation. As such the assignment has a more practical slant and so for this assignment (unlike others that you will have to undertake in other courses) you are not required to read extensively around marketing concepts to undertake the assignment ñ the lecture and chapter slides that have been provided plus reading of the relevant chapters in the core textbook should be sufficient. If these are your only sources for theory then you should include a statement to this effect at the start of your assignment.
Advice
In order to answer the question effectively you should include consideration of the following issues (although this is not intended as a definitive list):
Who is/are the Target market (s) and what criteria are being used for Segmentation?
What is driving Buyer behaviour eg influences, choice criteria, level of involvement etc.?
Who are the Competitors and what are their market positions and positioning tactics (i.e. the marketing mix) relative to your chosen product?
Positioning – How are the elements of the marketing mix being used as tactics to achieve the desired position in the market, that is different to that of competitors? Remember that it is important to consider positioning relative to the competition. Do not just describe the marketing mix elements ñ you must link them to relative positioning
Product including brand, quality, packaging
Price
Place including range of distribution channels, intensity of coverage (do not just list the various cities or countries where they are available ñ that is not an analysis of place)
Communication including media choices, message style
Do not misinterprete the question and discuss either the marketing strategy or if relevant to the product, the marketing of it as a luxury product rather than positioning relative to competitors.
It’s important to understand that you are unlikely to find all of the information that you might want in published sources. You are going to have to be a bit of a detective and piece together bits of information to develop an overall picture as to how the organisation has carried out itís positioning. You have to work out what you think is happening in the market ñ do not just repeat a piece of information that you have found but think whether it is up to date and does it agree with your interpretation of what is happening in the market. It is essential that you present your own analysis ñ if you find analysis of your chosen product in a website such as essaysUK, blabla, antiessays or academic.com do not use it. If you need to make assumptions then make this clear and justify the assumption. You will not be able to effectively discuss the positioning if you do not also consider the relative positioning of major competitors .
Any factual information that you do find and use must be referenced including websites. Company or reputable organisational/industy websites are fine to use but you should avoid Wikipedia. Academic concepts don’t need to be referenced unless you include something that has not been covered in the course.
You are not expected to include extensive explanation or discussion of marketing concepts but you must clearly and explicitly link your evaluation to such concepts eg perceptual mapping or segmentation criteria such as psychographic. Don’t get caught up in telling the story.
You should not just go through the topics above in the order that they are given and write a bit on each. By now you should appreciate that all of these issues are interrelated and your discussion should reflect this. This is not easy to achieve effectively so you will need to spend some time thinking about how the various issues are interconnected and how to explain this as clearly as possible.
The word limit for this assignment will be 2500 (an additional 10% is permissible without penalty) words so use of tables, pictures and diagrams may be very helpful to achieving this. Appendices can also be used (but not too extensively) but of you do use an appendix do remember to refer to it in the text so that we know what area of the assignment you are linking it to.
Don’t forget that the library provides access to many databases and market research reports that may help you in this task.
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Tile Bluetooth Tracker Marketing Analysis Write a target market for tile Bluetooth tracker. Like an in-depth understanding for the consumer and the market within which they will sell their product(tile Bluetooth tracker) Or the segment market for the product(tile Bluetooth tracker). The research report on “Global Smart Tracker Market” delivers detailed prognosis on current and forecast market situation of Smart Tracker in the assessment period, 2018-2023. The report examines Smart Tracker market growth history, sales channel, manufacturers profiled in the Smart
Tile Bluetooth Tracker Marketing Analysis
Tracker industry, a market share of product type, application and scope of a region in detail. The Smart Tracker report also consists of key drivers and limiting factors affect the Smart Tracker market growth, change in industry trends or challenges faced by Smart Tracker manufacturers in forecast years.
An on-line retailer that sells home and children’s items, such as children’s furniture, clothing, and toys, was seeking a way to reach a new audience and stop the declining sales and revenue trends it was suffering. A market research firm hired by the retailer identified a new but potentially risky market: lower-income single parents. The new market seemed attractive because of the large number of single parents, but most of these households were severely constrained in terms of their monetary resources.
The research firm proposed that the retailer offer a generous credit policy that would allow consumers to purchase up to $500 worth of merchandise on credit without a credit check, provided they signed up for direct payment of their credit account from a checking account. Because these were high-risk consumers, the credit accounts would carry much higher than normal interest rates. The research firm believed that even with losses, enough accounts would be paid off to make the venture extremely profitable for the on-line retailer.
You work in logistics at Faker, Inc., an import company that buys counterfeit items from suppliers in China. Faker brings these items into the US and sells them on the streets of New York, employing over a hundred “hawkers”, all paid on commission and all making a good living. All of the “hawkers” are trained not to lie about the genuineness of whatever they are selling. In fact, Faker management encourages the “hawkers” to “tell the truth” about what customers are buying. Faker’s position is “no harm, no foul”. In fact, Faker’s CEO frequently states that the company corporate culture is one of honesty, integrity and creativity.
You are having some “issues” with the ethics of this company. You ask your trusted Ethics instructor what you should do. He suggests that you write down your thoughts on the matter by answering the following questions:
Could Jeremy Bentham justify the continued existence of Faker? Explain.
If Immanuel Kant worked at Faker, how would he feel about the corporate culture? Why?
Do you agree with the CEO’s description of the corporate culture at Faker? Why?
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“Social Media Power Users” Please respond to the following:
Note: Your initial discussion post and / or reply(ies) can be the traditional keyboarded entry, or you can use a video response (See the Job Aid in the Student Center of the online course).
To earn full credit in an online threaded discussion, students must have one original post and a minimum of two other posts per discussion thread.
Most brand managers are now using social listening. How important do you believe it is for brands to listen to social media chatter?
Find an example from the last year in which a brand made a business decision based on social media chatter. Do you believe they should have made the decision they did? Why or why not?
A small percentage of consumers makes almost all comments all social media. Do you think these comments are representative of most consumers and what they think of a brand? Why or why not? Further, do you use consumer-generated reviews in making purchase decisions? Why or why not?
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AI Streamlining in Marketing and Sales Read the case – (“How AI is Streamlining Marketing and Sales,” referenced below) -and write a report for the CEO of a Company of your choice giving them guidance and advice on the following issues/questions
AI Streamlining in Marketing and Sales
What is AI (Artificial Intelligence)?
What are chatbots (virtual assistants)?
Give three recent examples of how AI has been used in Marketing and critically evaluate the effectiveness of each.
Which types of companies and industries will be big winners in AI Marketing and why?
https://hbr.org/2017/06/how-ai-is-streamlining-marketing-and-sales. One of the promises of artificial intelligence is the ability to sort through data faster to automate decisions that do not require deep creativity.
