With respect to the content of your paper, you can choose a topic in which you are interested, and which falls within the scope of our course outline. For example, you can write on these topics:
a. The morality of abortion / euthanasia from the perspective of virtue ethics
b. Critique of Marquis’ argument against abortion
c. In defense of utilitarianism
d. Which of the moral theories (utilitarianism, Kant’s moral theory, virtue ethics and moral pluralism) provides best guidance for government’s policy-making? Discuss.
e. Is Rawls’ theory of justice a plausible theory? If so, is your homeland a just society according to Rawls’ criteria? Discuss.
f. In defense of Thomson’s / Warren’s argument for abortion
Each student is expected to maintain a journal on their learnings. The individual reflection consists of two parts. First, each student is required to share a picture (at least A4 size) andprovide a brief explanation about WHY that picture best represents the subject they are studying.
Students are required to share the picture in the last lecture after the final quiz. Three highlights of explanation, less than 80 characters each, should be listed under the picture.
Students can choose to focus their reflection on one or more specific concepts, theories or issues raised in any of the lectures. You can also reflect on your own experience of interpersonal interaction in this course and group project. The reflection paper can be up to 800 words excluding references if there are any.
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The word limit for each question is 400 words (plus or minus 10%). The total word limit for the assignment is 1,600 words. You must only use the unit’s textbook (Sociologic edited by James Arvanitakis) and/or material taken directly from this unit’s weekly lectures, including direct quotations, which must be correctly referenced using a recognized referencing system authorized by WSU. You must use and explain a minimum of two key terms taken from that week’s reading for each question response. Do not use any Internet sources, except direct quotations from the TED Talks specifically mentioned for each question, if needed, to support your argument and when correctly referenced. Do not use any other scholarly texts or other texts of any kind and do not simply summarise each talk. Marks may be deducted if you do. Think of this as an electronic version of a tutorial-based open-book exam with four TED Talks examples. You are required to submit your finished online at-home exam to the correct Turnitin link on vUWS in Week 4 by 11.59PM Friday, March 29. Submit all four answers as one text through Turnitin using a reliable Internet connection. Late penalties apply unless an extension has been granted, but late submissions will be accepted. Note that there is no late-submission Turnitin link. An extension must be requested via a completed Request for Extension form (available in Student Forms) and submitted before, on, or up to two days after (by 5pm) the due date of the assessment, unless there are valid extenuating circumstances. For further details refer to the 100960 Unit Learning Guide.
If available, subtitles and transcripts in a number of languages are on the TED Talks website at www.ted.com or by following the hyperlinks supplied below. If you are having trouble using the hyperlinks from this text, try copying and pasting the hyperlink directly into your browser.
“But what is power? According to Dahl, the simplest way to understand the concept is to think of power as enabling the possibility of imposing one’s will upon the behaviour of another (or others).” (P. 141)
Key Terms: Covert power, Disciplinary power, Lukes’ Third Dimension of Power, Overt Power, and Relational Power.
“Others, such as feminist author bell hooks, have noted that the concept simply fell out of fashion. ‘Nowadays it is fashionable to talk about race or gender’, she says. ‘[T]he uncool subject is class. It’s the subject that makes us all tense, nervous, uncertain about where we stand’ (hooks 2000: vii).” (P. 100)
Key Terms: Alienation, Class, Cultural Capital, Economic Capital, Exploitation, Habitus, Life Chances, Social Capital, Social Stratification, Socio-economic Status, Status, Surplus Value and Symbolic Capital.
QUESTION 3
Using the lecture, weekly reading and key terms in the textbook from Week 2, discuss the following quotation from the textbook in relation to the TED Talk Monica Lewinsky: The price of shame. https://www.ted.com/talks/monica_lewinsky_the_price_of_shame
“These rules are invisible, are all around us, and in many ways are essential to the smooth running of our society. Some are about manners and behaviour; others are about learning what is considered ‘normal’ and ‘natural’; and there are even some about our desires and hopes. Some are explained to us, while we learn others by observing and no one really tells us why we do them. The law enforces some, while others are enforced just as heavily by the weight of the opinion of those around us.” (P. 5)
Key Terms: Cultural studies, Culture, Epistemology, Ontology, Socialisation, Society, and Sociology.
“In exploring the interrelation between the individual and society, we can start to see the connection between our own personal worlds and public issues (Mills 1959).” (P. 23)
Where would you like to go on vacation near the ocean? Choose anywhere in the world!
1. Why visit – What made you think of this destination? How much is the airfare to/from San Jose? Why do you want to go there? What types of activities do you want to do when you visit?
2. Environment – What types of plants/animals are native to that area? If it is a city, what was it like previously? What role does the ocean play in the environment? What types of natural disasters happen in this destination?
3. History – Why did people settle in this area? What did the ocean and rivers have to offer them? Were there wars or invasions? Any famous landmarks there? Any other stories about its past?
4. Today – Why do people live in that area? What type of employment is there? What damage have humans caused to the environment? Are the rivers and ocean polluted? What would make it a better quality of life there?
The purpose of the paper is to learn something about a destination that interests you. I am your audience so write the paper thinking how you can share your knowledge with me. Feel free to include personal stories.
DEADLINES and ASSIGNMENTS which are all due by 10PM on Canvas
March 21 Research paper topic (5 points) and references (5 points).
Topic: Your name, date, paper topic and one paragraph describing what you will write about.
References: An alphabetical list of at least 3 references that you will use to write this paper. The list must be written in MLA format. See EVC library website for directions.
http://www.evc.edu/AcademicAffairs/Documents/Research Guide-MLA7th.pdf
www.easybib.com is a website that lets you type in the author, date, title… and it will compose the correct MLA format.
References can be books, scientific journals, magazines, newspapers, websites, or other computer information. The three references cannot include interviews with people, television information, or something another instructor told you. Every piece of information you hear can be found in a reputable written source. A maximum of 2 references can come from webpages written by unknown sources. An example of this type of webpage is Wikipedia. It does not list the authors who wrote the page.
Students will NOT get points if the reference list has a copy/paste of a URL from a webpage. The library MLA directions show how to properly site a webpage.
Most of the time you will find articles on a website with a title, date, author and those also have a proper way to be written in a reference list. See the library directions.
April 4 Outline of the entire paper. This is 1-2 pages showing a mini-version of your paper. No photos should be on this outline, just the skeleton of the paper. This should include a little bit about each piece of the paper: visit, environment, history and today.
April 11 Entire paper is due by 10PM. Minus 5 points each DAY that it is late. Feel free to send it a day or two early if you are worried about time. Any paper with over 10% “similarity index” will not be graded.
GRADING
The final paper is divided into 9 sections for grading purposes:
Title page = 2 points
• A creative paper title, your name, class title, date, my name
Introduction = 2 points
• At least one paragraph introducing the destination and the reason you chose to write about it
Visit = 10 points
• How to get there, things to do, famous sites
History = 10 points
• Famous sites, explorers, native people, stories
Today = 10 points
• Has the location changed, tourism, employment, ocean quality
Conclusion = 2 points
• A wrap up of your discovery and opinion on this vacation destination
References = 2 points
• This should be a list of the references in alphabetical order. References should be written in the MLA format to get full credit.
Photos = 2 points
• Color photos with titles
Spelling or Grammar mistakes (-1 each with a max of -5 points)
WRITING: What is a paragraph? To refresh your memory, a paragraph has a topic sentence which has the overview of the entire paragraph. Then there are 3-4 supporting sentences which elaborate on the topic sentence and give more detail on the subject you are discussing. Each paragraph has only one main topic. The last sentence of a paragraph should be a transition sentence. It is a lead-in to the next paragraph so that your reader is not hastily thrown into a new topic.
Some students make the mistake of writing an entire page with no paragraph breaks. It is better to chop up the page into smaller paragraphs than to go on and on.
REFERENCES:
When writing a paper where the information comes from written sources, we are required to give credit to the author of the written source. We are also not allowed to copy any direct sentences from the written source and put them into our own paper. That is called plagiarism and it is immoral and against the law to copy an author’s work. Yet to support our own papers, we have to learn about the topic by reading. After reading several pages and taking notes, we can rewrite our notes in our own words. This is very important because if we write exactly the same words as the author, then we are guilty of plagiarism.
After rewriting the thoughts in our own words, we still have to give credit to the authors by citing their work. This means that we acknowledge their ideas in our paper with a small notation that refers the readers of our papers to the original source of information. With this, we are giving the author credit for his or her idea, admitting that we are borrowing information, and letting the reader of our papers know where to find the original source of information.
To cite the work, put the (Author) in your paragraph like this. This way when you write the information you acknowledge the original source.
WARNING: All papers will be checked for plagiarism using software commonly found in EVC English classes. The software compares student papers with websites and other papers submitted by students. When students turn in the paper, look for the “similarity index”. If it is over 10%, take a look at the paper again and re-write sections that are copy/pasted. The reference list is not included when your paper is compared to others.
PAPER REQUIREMENTS: carefully check to see that you have each of these done
? Paper must be typed and the font should be 12 point
? Double spacing between the lines
? Margins of 1 inch on all sides
? Page numbers required on each page
? The minimum number of typed pages is 5. The maximum is 6 pages.
? The list of references are not to be considered part of the minimum of 5 pages. They will have their own page and are the very last page of the paper
? References need to be cited in the paper with the author’s name (author) in the text like this.
? The title page will also not be considered part of the minimum of 5 pages.
? A figure or photo is required and also not part of the minimum pages. Photos should be placed at the very end of the paper.
? Grammar and spelling will be graded. Grammar mistakes are -1 point each with a maximum loss of 5 points.
? Do not quote any book or person
? Italicize scientific names of animals and plants
? A conclusion at the end of the paper
COMMON MISTAKES
1. Forget to write about the ocean.
2. No conclusion.
3. Spelling/grammar errors which could be prevented by proofreading.
4. No page numbers.
5. Poor organization of the main section about visit, environment, history and today.
6. Copy/paste from internet with a “similarity index” of greater than 10% = 0 points.
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How China’s “re-education” camps were covered in the UK, US, Europe and Muslim Country Media
This is a NEWS FRAMING ANALYSIS for the module about Media Sociology and Reporting on Politics.
The Style of referencing should be – Leeds Harvard.
COMM5540M The Reporting of Politics
How the topic of China’s “re-education” camps were covered in the UK, US, Europe and Muslim Country Media?
Introduction
Currently, there is a worlwide interest in the topic of so-called Chinese re-educational camps. Consequently, there are a large volume of mass media products about Uighurs and other muslim minority crackdowns in China. The problem was firstly raised by Human Rights Organization in first decade of 2018, however, the topic gained enourmous popularity by the end of the same year. According to the report of Human Rights Watch, China’s Government “stepped up repression” against 13 million Muslims, mostly consisting of Uighurs and ethnic Kazakhs, in Xinjiang region (Human Rights Watch, 2018). But Chinese side actively denies all accusations and explains the existence of “training centers” as a part of a plan against separatism (Luu et al., 2018).
Framing theory was defined by Erving Goffman as a way of structuring an individual’s perception of society (Lanzi, 2013). Goffman explained the importance of Framing as a powerful tool to influence peoples mind, preferences and choices. That is one of the reasons why mass media outlets actively use framing. The News framing analysis directed to distinguishing particular criterias of selection and notice some repeated patterns, which also would be done in this paper. In order to have a broader view and understand media effects on people, the covering of the aforementioned topic in the mass media of the United States, the United Kingdom, Europe and Muslim countries would be compared.
The main body of News framing analysis will be divided into two parts – the covering in newspapers and on TV. The first part will focus on four newspapers – The Washington Post, The Independent, Le Monde and Hurriet Daily News. In the second part I analysed materials of four Television companies – CNN, BBC, France 24 and Al-Jazeera. My choice can be justified by the fact that each of these media outlets is the major source of information with big audience and has a high impact to the public in their contries. The phrase “China’s camps” was used as a search prompt. I took 1 random article in each newspaper and 2 stories in TV (1 short story or live, 1 analytical reportage). Timeframe taming was May 2018 to current time.
The Covering in Newspapers
In this section repeated patterns in four newspapers about the situation in China are shown as well as differences. Paticularly, the various techniques namely priming, agenda-setting, framing through language choices, etc. are highlighted in the text below and supported by examples.
The Washington Post
A search for “China’s camps” on the website of The Washington Post popped up at least dozens of articles with very sensational headlines such as “China is brainwashing more than a million uighurs”, “China has put 1 million Muslims in concentration camps”, “China is expanding war on Islam”, etc. However, due to the limited access within the system of Paywalls, the editorial article through Nexis service was choosen.
In the choosen article all four functions of substantive framing can be seen (Entman, 2004). The authors define conditions of the situation as problematic by concrete headline (Anon, 2018) and expressions such as “massive indocrination”, “interment drive”, “crisis”, “crisis against an entire people”. The paper ignores the official call “re-education centres” and replace it by “concentration camps”, “spartan camps”, etc. Strong words namely “repression”, “punishing” “imprisonment”, “ubiquitous surveillance system”, “harassing Uighurs”, “jails”, etc. also contributes to shaping certain image about the situation in Xinjang. Preventing actions against terrorism and extremism identified as causes of the problem. However, the author express personal opinion saying that the official Chinese version does not make any sense. An element of moral judgement can be seen at the end of article (“Trump administration has done little”, “United States did not join. It should”, “United States should stand with other liberal democracies”). From the paper’s editorial perspective, there are several solutions: to legislate The Uighur Human Rights Policy Act of 2018; to create a US special coordinator in China who make the Chinese Governent accountable to the violations of human rights; and to sanction the companies, that provide specific technical equipment for Chinese side. The latter also exemplifies the last function of substantive framing – endorsing remedies (Entman, 2004).
Thus, strongly condemned and subjective policy of The Washington Post towards China’s Government exists.
The Independent
The situation in China was presented to the British audience by many media outlets. But for this analysis The Independent was chosen due to their self-claimed “politically independent” direction in covering of all events.
Entman (2004) emphasyse in his book about Framing Theory that the conflicts and developments in foreign affairs are the most interesting. Obviously, the stuff of The Independent aware about it. Because the headline of choosen article (Shih and Kang, 2018) is the most sensational and provocative in comparison with other three (“Muslims forced to drink alcohol and eat pork in China’s “re-education” camps, former inmate claims”). The authors put first the information about suicide attemptings of the interviewed person. The Chinese official side stated later on in two small paragraphs, while the overall word count of this article is 3400. Unbalanced proportion, according to the framing technique, might be motivated by the desire to prioritize the “victim’s” side and neglect the side of “villains”. Whole article is constructed on the testimonies of three people.
As the The Washington Post, the scale of the situation definied by The Independent as enourmous and urgent. The claims of experts such as “the largest mass incarceration”, “cultural cleansing”, “the worst human rights violations in history” was provided repeatedly. What distinguishes this article from other three is concentration on tiny details and ingenious use of literary techniques. For instance, “Mr Bekali, who broke down in tears”, “the sound of misery”, “many people will never recover”, “the saddest experience of life”, “a knife cut a hole in my chest”, etc. Authors also provided offensive phrases of camps instructors about Uighur women, description of the types of punishment and the inner psychological conditions of “detainees”.
Overall, this article helps British audience to adopt vision of the situation in China as a total injustice, fear, despair, and helplessness.
Le Monde
For the analysis of the Europian perspective on “China’s camps” the French Newspaper Le Monde has choosen. The reason for that the outstanding history of French press amongs other Europeans (Benson, 2010) and strong trust of french people to this media outlet.
Despite the existence of some elements of framing in Le Monde, the coverage of China’s “vocational” camps in choosen article (Anon, 2018) is well-balanced and objective. The author does not escalate the ‘crisis’, although the secrecy of “cleansing mission” can be seen between the lines and thanks to visual materials. The first photo illustrates two chinese policemen, one of them is raising the hand and trying to obstruct the work of photo-correspondents; the second one is holding a firearm. Other visual materials, such as a map and a photo from the protest in Turkey, are rather informative, rather negative.
The language use is more balanced, discreet. The author does not overuse strong expressions, all references to camps put in the quotation marks and mostly named as “secret internment camps”. The background explanation and motives of Chinese Government are also provided. The aithor also added the position of the US and EU, the latter has decided to stop deportation of illegal Migrants-Uighurs to the China until the situation will be changed.
Nevertheless, some strong expressions such as “torture” and “brainwashing” were mentioned.
Hurriyet Daily News
Despite the fact that situation with Uighurs crackdown was widely reported on Western and European countries, the mass media of Middle East countries remained silent. Turkish officials broke media silence in October 2018, they admitted the “problematic” situation in China and encouraged Arab countries to cover it. Due to the limited number of newspapers are covering the main topic, the Hurriyet Daily News has been choosen for analysis.
The coverage of Chinese “re-education” camps in Hurriyet Daily News can heardly been considered as an objective and professional case. Because the main difference of Turkish media that they frame the governmental bodies of both countries as “villains” – Chinese side for “harassing” the human rights of Muslim minority and Turkish side for double standarts. Because the newspaper expecting from Turkish government the discontinuation of the cooperation with China. However, the situation with uighurs itself are neglected. Thus, it seems to be that the journalists of this newspaper trying to set up a clear agenda and push Turkish Government to stop all projects with China.
To sum up, the comparison of four newspapers revealed that the headlines and the beginning of all newspapers have the same elements of negativity towards China. However, they have used different visual imaginery. The framing techniques were widely used in American and British press, while the French Press has provided the most balanced vision of the choosen event.
The Covering on Television
This part considers similarities and differencies in the covering of the main topic by paying specific attention to the headlines, the visual materials, the tone of voiceovers, the questions and comments of TV-hosts before or after the material, language choice, etc.
CNN
On the web-site of an American Cable News Network (CNN) channel can be found around eight materials about China’s camp. Both choosen news stories for this analysis exemplify a clear framing approach of news coverage.
From the perspective of journalistic professionalism, CNN provides the information in a bias and subjective way. The evidence for that personal opinion of a host, that is expressed during Live with Reuters journalist, or leading questions to him (CNN Live, 2018). For example, she notes that the clip from the camps demonstrates a “weird surreal moment”. She also asks about to what extent the actions of Uighurs are staged or do the Chinese Government honestly believe that the centers are educational and effective. Hence, she is sowing the seeds of doubts in audience minds. During this Live a grimace of host’s face (CNN Live, 2018, 00:03:57-00:04:01) is another clear sign of framing.
The second analytical reportage of CNN is different from the materials of other channels in a number of important details. First of all, it has very sensational headline – “Uighur refugee describes horror inside Chinese camps”. Secondly, the author puts first the information about alleged deaths of baby and other detainees. Thirdly, the tone of author’s voice always changes when he notes the official version of China (CNN, 2019, 00:00:23-00:00:25; 00:00:32-00:00:35), which supported by the grimace on the face of author. Moreover, there is a plenty of very strong and emotional expressions such as “three years of nightmare”, “torture”, “this is part of much larger frightnening pattern”, “the climate of fear”, “desperate appeal on youtube”, “incarceration”, “they are terrified”, “a lot of prisoners die in detention”, and so on. The camps themselves are referred to as “internment camps”, “jail”, and “prison”. Finally, the reportaje was finished by strong phrase about China’s Government that allegedly killed the baby. Accordingly, all these factors frame the situation in China as a terrible tragedy and total despair, where the officials are “killers”.
BBC
In contrast to CNN, the covering of main topic by British Broadcasting Corporation (BBC) seems more trustworthy. Because in addition to Uighurs testimonies and expert’s opinion BBC provided the satellite photographs, the statistics of building processes in China for the last several months, the official noticies on the doors of missing uigurs, etc (BBC News, 2018). The language use is more discreet; the journalists refers to the camps as “hidden camps”.
However, British channel also failed to provide well-balanced and full vision of the event in China. The personal opinion of journalist is expressed at the beginning of the story (“but it looks more like a prison”, “they do not want to see”, “grim details”, etc.). The local police forces interrupting the process of journalist’s work and blocking the way “to the truth” were repeatedly shown five times in material that lasts less than 5 minutes. (BBC News, 2018, 00:00:03 – 00:00:05; 00:00:06 – 00:00:09; 0:01:30 – 00:01:35; 00:02:34 – 00:02:45; 00:04:21 – 00:04:32). Another noticeable fact is the number of detained Uighurs. In contrast to other Channels that reported about 1 million and above “inmates”, the BBC told about 8 million people (BBC News, 2018, 00:01:50-00:01:55). In addition, the author develops a large scale of event by next expressions – “expanded on the massive scale”, “it is a part of something much bigger”, “it could be one of the biggest detentional facilities in the world”. The second analytical reportage mostly used the anxious sound effects and special deep cold voice-tone of the author, reminding the horror movie, in order to convey worried and unpleasant emotions. The language use of the second story is more concrete and harsh – “monster’s crime is taking place”, “the massive concentration”, “it could be an astonishing figure”, “the Chinese government cannot deny the shots from the space”, “The chinese Gulag”; “detainees” described as robots, that have lost their souls or lost their memory after car crush (BBC Newsnight, 2018). The journalist also put the interview with alleged “inmate” that describes the types of torture in details (BBC Newsnight, 2018, 00:06:12 – 00:06:29). Special attention should be payed to the last sentence of the material about China, that “has gone back to the harshest cruelties of German time, to mass incarceration, torture and brainwashing”. After the material the TV-host provides the version of Chinese Embassy, that after reportage will likely be perceived as a complete lie. Thus, there is no doubts that BBC is setting up a clear agenda…
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Question 1: Consolidation in health care has been increasing for some time and is now quite extensive in many markets. Some of this comes from mergers and acquisitions, but an important part also comes from larger organizations gaining market share from smaller competitors. Please discuss the impact of insurance consolidation, hospital mergers, and the economic impact this has on providers and consumers.
* double-spaced, no larger than 11 font.
* All research must be cited. This can be peer reviewed journal and reputable sources such as Health Affairs, Kaiser Family Foundation, Harvard Press, Beckers Hospital review, etc.
* You may use any citation format that you prefer.
* The paper must be research based papers – this means that you must include data and analysis. There should not be any anecdotal material in your paper.
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According to McFate, “There is no doubt that the lack of adversary cultural knowledge can have grave consequences strategically, operationally, and tactically.” What are the consequences of such lack of adversary cultural knowledge?
if you can give military examples please.
The first paragraph is your introductory paragraph. This paragraph should have an attention gainer. It will also provide background information and the thesis statement. This thesis statement will restate the question asked, provide your position, and list your main points in one to two sentences at the end of your introductory paragraph.
Body paragraphs are based on the main points listed within your thesis statement.
Generally, you should have one body paragraph per main point. The first sentence should state what the main point being addressed by the paragraph is. After the first sentence, the paragraph will provide supporting examples and reasons for your main point. The last sentence of each paragraph will be your transition sentence, which will give you a smooth transition from main point to main point. To help you with your main points, outside resources can be used.
When using outside resources, in-text citation and a reference page will be used. In-text citation formats are discussed in the Marine Corps University Communications Style Guide. When available the author, date, and page number are required if you are using someone else’s words or idea. The following sentence is an example of borrowed language from the Purdue Online Writing Lab. “Book and periodical titles (titles of larger works) should be italicized.
Article and chapter titles (titles of shorter works) should be enclosed in double quotation marks”
(Purdue University 2018). Notice how the quote came first followed by author and year in parenthesis. The ending punctuation was not in the quotation marks, but was placed after the citation. If you introduce the citation information in the sentence you can omit it from the end of the quotation as follows. Purdue University (2018) wrote, “Book and periodical titles (titles of larger works) should be italicized. Article and chapter titles (titles of shorter works) should be enclosed in double quotation marks.” If there are page numbers those would still go in the end of
LastName 3 the sentence before the final punctuation mark. Along with in-text citation formatting, text should have a specific format.
Text format should be formatted as described. Times New Roman size 12. Margins will be one inch on all sides. The document will be double spaced, to allow for comments to be written in between lines. At the top right of the paper will be your last name, followed by the page number. The first page will not have this. The page directly after your title page will have
your last name and start the page numbering at 1. Just like the rest of the paper the references page also has a certain format. You will see that on the next page as it is always start on the following page after the text. The top of the page will have “References” centered. The references that follow will be in the format similar to the first reference line. They will all be in
alphabetical by author. As you see the page numbering will continue on the top right of the page like the rest of the document.
References
Last Name, First Name. Year. Title. City, State: Publisher.
Commandant of the Marine Corps. 2002. Marine Air-Ground Task Force Staff Training Program. MCO 1500.53A. http://www.usmc.mil/directiv.nsf/82001916d226893285256d1200493/
file/mco20153A.pdf.
Headquarters US Marine Corps. 1991. Warfighting. MCDP 1. Washington, DC: Headquarters US Marine Corps.
Miles Price (education specialist at iParadigms). 2015. discussion with author.
Travis, Jon, and Joyce Scott. 2014. “The Courage to Lead: Cases in American Higher Education.” Journal of Case Studies in Education 5 (2014):
http://www/aabri.com/manuscripts/131610.pdf.
Basic Elements
Marine Corps Orders
Doctrinal Publications
Personal Interview
Article Found Online
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Carry out market research on the quick service restaurant industry and the food delivery industry.
Questions to be answered: growth of the industry, expected growth, market drivers, market segmentation, market demographics and associated use statistics. This all with an emphasis around mobile phone app ordering.
IBIS graphs required and part of length requirements.
1. Market Opportunity
1.1 Coffee Shop Market Overview
Over the past five years, the Coffee and Snack Shops industry has been buoyed by increased consumer spending, driven by higher disposable incomes and greater confidence in the economic outlook. Demand for coffee and snack shops has increased at a faster rate than most segments of the food service sector, as consumers increasingly seek convenience at an affordable price. The industry has been given a boost by rebounds in consumer spending and the Consumer Confidence Index over the five years to 2016, which have increased at annualized rates of 2.4% and 10.4%, respectively. Over the five years to 2016, industry revenue is expected to increase an annualized 4.5% to $39.6 billion, including an increase of 3.6% in 2016. Key Market Drivers are:
? Coffee Consumption Rising: Coffee shops account for a large portion of industry revenue and establishments, and most other industry establishments also serve coffee. When coffee consumption increases, coffee shops’ revenue goes up.
? Consumer Spending: Consumer spending has been rising steadily over the last 5 years, and is expected to continue.
? Healthy Eating Trend: There is a market trend gravitating toward lighter, healthier foods. Coffee shops are catering to this trend by offering low fat and soy milk options, as well as lighter snacks.
1.2 Growth of Independent Coffee Shops
Despite the overwhelming size of Starbucks, the gourmet coffee market has continued to expand. One of the fastest-growing segments of the industry over the past five years has been independent coffee shops targeting coffee connoisseurs with high-quality espresso, as well as siphoned and filtered coffee beverages. This trend, which has been termed “third-wave” or “specialty” coffee, considers coffee an artisanal product, rather than a commodity; the origin of the ingredients is important, much like wine. This mirrors trends in other countries, such as Australia, the United Kingdom and Scandinavia, where ordering a cup of coffee has become an experience in itself among many demographics.
Prominent third-wave coffee exponents such as Stumptown Coffee Roasters in Portland, OR and Intelligentsia Coffee in Chicago, both of which were acquired by Peet’s Coffee and Tea in 2015, have led the charge along with Blue Bottle Coffee in San Francisco by growing at annualized rates of more than 20.0%. Although specialty coffee remains small in comparison to the total industry, in part due to the higher price point that third-wave coffee commands, the segment has grown quickly over the past five years and has had a large influence on the major coffee chains. In fact, Starbucks has recently introduced its own brand of high-end coffee under the name Reserve to effectively compete with higher-end roasters in New York City and Seattle.
Product Offerings
The Coffee and Snack Shops industry includes a range of store types that generally promote and sell a specific snack or beverage, such as coffee, bagels, ice cream, frozen yogurt or cookies. The product mix for individual stores varies considerably; however, the industry average is weighted toward coffee shops such as Starbucks and Dunkin’ Donuts, due to their large market share. Both these chains generate well over 50.0% of their revenue from beverages, with Starbucks earning an estimated 75.0% and Dunkin’ Donuts earning 63.0% from beverage sales. Coffee beverages. Coffee is by far the largest product segment in the industry, accounting for an estimated 51% of industry revenue.
? Coffee: Industry operators produce a wide range of coffee products that are differentiated by strength, style, type of beans and type of milk. Traditionally the industry mainly serves brewed coffee at a low price point. Dunkin’ Donuts’ house coffee blend typically sells for about $2.00 per 20-ounce cup. Meanwhile, a 20-ounce cup of brewed coffee at Starbucks retails for a slightly higher price point of about $2.35. Over the past five years, higher-priced forms of coffee, such as espresso, siphoned and filtered coffee beverages, which typically retail for more than $3.00 per cup, have grown as a share of the coffee segment. The type of beans operators use has become a significant point of differentiation among smaller niche shops, with rare blends, fair trade coffee and organic beans becoming more popular. This trend has supported premium pricing across the segment and given rise to a greater number of independent operators. The number and form of iced coffee beverages has also grown over the past five years as brewing and serving techniques have improved, given rise to forms that do not compromise flavor, such as cold-brewed coffee. Iced coffee sales are largely seasonal, with demand much higher in warmer seasons.
? Other Beverages: Industry operators sell a range of other hot and cold beverages. Cold beverages include products such as milkshakes and iced teas. Coffee and snack shops also tend to sell bottled water, juices and a limited selection of carbonated drinks. Hot beverages include products such as tea, hot chocolates and chai lattes. These products provide an alternative to highly caffeinated drinks. A coffee shop may offer several types of teas. As with cold beverages, demand for this segment is seasonal. In warmer seasons, demand for hot beverages decreases. This segment has declined as a share of industry revenue over the past five years, outpaced by growth in coffee and food items.
? Food: The food segment includes snack items such as donuts, cookies, pastries, cookies, cakes, bagels and muffins, yogurt and ice-cream as well as full-meal food options like sandwiches, wraps, salads and fruit. The industry competes on the basis of speed of service; therefore, items that require more preparation time are not commonly found in coffee and snack shops. While sandwiches, salads and other lunch items do not sell in as large volumes as other products, they tend to be more expensive and thus boost revenue. Additionally, these items are positioned as complements to coffee and consumers rarely buy them without a beverage. The food segment has increased as a share of industry revenue over the past five years as coffee and snack shop owners have sought to promote the sale of higher margin food products. Consequently, the industry now competes directly with fast food and other restaurant operators.
The next table shows segmentation by product offerings:
1.3 Market Segmentation
As a mass market product, coffee appeals to all strata of incomes and ages. However, the top 20% of earners account for 37.8% of the revenue of coffee shops. The next figure shows the revenue by income level.
It is also quite clear that businesses account for a very small share of revenue of these stores. The top 60% of income levels account for 76.8% of revenue. Our marketing will be targeted at this segment of the population.
1.4 Market Demographics
Some key facts for the coffee consumer population are:
? 40% of 18-24 year-olds are drinking coffee every day as of 2012, growing from 31% in 2010.
? 54% of adults age 25-39 drink coffee every day as of 2012, up from 44% in 2010.
? 75% of all US adults drink coffee, and 58% report drinking coffee daily.
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The French Revolution was an eruption of “liberal” ideas at the end of the eighteenth century.
First, explain in detail what these liberal ideas were and explain how they were different than those of the American Revolution. In your discussion, explain the difference between “Natural” law and “positive” law, and how each applies to the two revolutions.
Second, discuss how you understand these ideas merged into reality as there implemented during the French Revolution and how they changed during the five “phases” of the Revolution.
Question 2. (One typed page)
A noted historian once said that Prince Metternich’s “system” or policy in enforcing the decisions of the Vienna Congress was like a fire department putting out the fires of liberty. Do you agree with this? Explain in detail why or why not. In answering this question, compare the views of “liberals” and “conservatives” of the nineteenth century.
Question 3. (1/2 typed page)
Please use both your emotional and logical thoughts in answering this question.
What do the terms (1) “Liberty” and (2) “Equality” mean to you today? Are they relevant to you in the modern world? Why or why not? In your explanation, give a modern day example of how these terms affect you or those around you.
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The concept of Identity by Erikson Marcias Models Think about your own adolescence, the period from about 12-18 or 20, and the journey towards forming your own identity.
The concept of Identity by Erikson Marcias Models
Choose 1 of the elements of identity: Vocation/Career (what you hope/plan/chose to do) to be a nurse, help others. Describe what your personal experience of it was like. Try to tell the story about your adolescence, using specific examples and interesting anecdotes to describe your struggle with that aspect of your identity. Such as your process of choosing a career. Apply Erikson’s and especially Marcia’s models. Be sure to define the concepts you are using and be clear in how you are applying them to your experience. You are testing their concepts to see if they help make sense of an element of your identity in adolescence.
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