Continue to work on the lesson plan and complete the following tasks:
•Provide a purpose and rationale for selecting the lesson(s).
•Describe the philosophical or theoretical basis for teaching approaches used in the lesson.
•1 disease/3 audiences
Provided a purpose for selecting the lesson(s) and included all learners identified in Week 1.
Provided the rationale for selecting the lesson(s) and included all learners identified in Week 1.
Supported answers with relevant examples and articles.
Writing components.
SAMPLE ANSWER
Lesson on diabetes
Importance of a diabetes lesson
Provision of patient education is vital in optimization of patient behavior and patient outcomes in terms of recovery from diabetes. Lessons on diabetes are anticipated to have a positive impact with respect to a reduction in the rate of morbidity, as well as morbidity. Additionally, same-day procedures tend to reduce the time spent by nurses on their patients. These lessons provide a holistic approach, which ensures that patients, their families, and other colleagues obtain health information that is both consistent and comprehensive.
Rationale for the diabetes lesson
Patients suffering from diabetes require comprehensive knowledge on diabetes related information. Patients also require to understand the language and means of communication with their caregivers and amongst themselves. Generally, patients suffering from diabetes require acquisition of life skills on how to cope with life in their current state of health. Diabetes lessons tend to equip the patients with knowledge and skill that are relevant in their recovery, as well as leading a healthy life (Abdul, Aliand Majeed, 2011).
Theoretical basis of teaching method
The location of the teaching facility, which is a hospital facility, prepares the patients psychologically for information that is crucial for their health. The use of books and charts is vital in prompting a practical approach to delivering instructions. Charts are known to support the information contained in literature, which has been captured in the textbooks. The opportunity to ask questions is vital in augmenting what the learners have gained throughout the lesson. Through asking questions and getting feedback, learners will build confidence in practicing what they have learned (Sanjeev, 2012).
Lesson on dinner etiquette
Importance of dinner etiquette lesson
Information on dinner etiquette is vital for responsible family members who want to lead a healthy life. Such lessons are known to cover information on the importance of eating. Additionally, information on the relevance of having dinner as a family can also be taught. Through this lesson, learners will gain information regarding the best cooking methods and the best recipes to be used in preparing a meal. Students will also gain practical knowledge of how to cook boiled rice, beef stew, and vegetables. Making of fruit salads is equally important and will also be taught.
Rationale for the etiquette lesson
Family members are required to live a happy and healthy life. Among the factors that may contribute to this outcome is the availability of good meals for the family. As such, they are required to have knowledge of how to prepare different foods. Moreover, family members require knowledge of preparing meals that conform to the guidelines of feeding on a balanced diet. Feeding on balanced diets will help family members to escape various life threatening diseases such as cardiovascular diseases (Abdul, Aliand Majeed, 2011).
Theoretical basis of teaching method
Lessons on preparation of food require a practical approach apart from learning theory. Issuance of handouts containing information of various cooking methods and preparation of recipes provide family members with a theoretical background of the various methodologies. To gain, a more practical experience, family members are required to be guided through the cooking process via visual and audio cooking sessions. To make the class more interesting, students will be given an opportunity to prepare a meal of their choice (Sanjeev, 2012).
Lesson on dinner staff training
Importance of a staff-training lesson
Staff training sessions are crucial for both employees and employers in the health care profession. Training sessions are vital in imparting the respective employees and employers with skills that are relevant to the medical profession. Normally, staff members must always be ready for any training sessions. As such, it is a requirement for them to learn and acquire new skills.
Rationale for a staff-training lesson
Development of staff members both in knowledge and practice is crucial to their career success. Staff members will always require additional basic skills to improve their performance (Abdul, Aliand Majeed, 2011).
Theoretical basis of teaching method
Teaching methods for employers and employees must embrace their social class. For this reason, a conference room at a particular health care facility or a hotel is vital for a successful training activity. This group of individuals is known to have high academic qualifications, as such they are given the opportunity, in groups, to air their views regarding the training methods applied. Additionally they are also allowed to give feedback on the relevance of the lessons they have been taught, and the skills they have acquired. To ensure their opinion counts, students are given the opportunity to determine the excellent training methods that can be applied in the health care industry (Sanjeev, 2012).
References
Abdul, M.M., Ali, M., & Majeed, K.A. (2011). Role of Teachers in Managing Teaching Learning Situation. Interdisciplinary Journal of Contemporary Research in Business, 3(5): 783-833.
Sanjeev, V., Curtis, W., Janet, S., Tingwei, Z., Kazuya, K. (2012). Holistic, Inclusive and Practical: Teaching plan-making at the core. The Town Planning Review 86(3): 625-645.
We can write this or a similar paper for you! Simply fill the order form!
For this distinct project, imagine you are writing a series of short articles for a Bible Dictionary.Bible dictionaries are useful tools to learn more about the books, people, and places we encounter in Scripture.
Your task will be to write:
1. Three concise 200–250-word essays about a book, person, and setting/place from the New Testament (Due at the end of Module/Week 8).
Content Guidelines: Choose 1 book, person, and place from the list of the provided topics for each of the 2 projects.
Your essay must include the following per item:
Book:
Your biblical book essay must include: The basic literary genre, authorship, date written, key themes, purposes, major events, and main personalities.
Person:
This essay must include: The dates of the character’s life, place of birth, summary of their role or positions held, defining events in their life and work, contemporaries (other biblical characters they are associated with, etc.), and their legacy. If they are a biblical author, list the related works.
Setting/Place (i.e., municipality, kingdom, empire):
This essay must include: The keys dates (i.e., founding, demise, etc.), clarification of the location (regional description, the relevance of the place from a biblical/Ancient Near East (ANE) perspective, associated biblical books where it is a backdrop or central location), key attributes (religion, commerce, key figures, etc.), and associated biblical books.
Formatting Guidelines:
• Use 1 Word document for each stage of submission (That is, all of your Old Testament Bible Dictionary Project will be on 1 document, and all of your New Testament Bible Dictionary Project will be on 1 document).
• Use 12-point, Times New Roman font.
• Save your document according to the following filename formats:
TOPICS:
Book: Gospel of John
Person: Jesus
Place/Setting: Golgotha
SAMPLE ANSWER
GOSPEL OF JOHN
Whereas a gospel is an account of an individual’s life, it differs from a biography in that it is intended to influence the believe system of the reader. It is thus founded on a precise purpose that is projected to make a life-changing decision possible from lessons learnt (Yoo, 2013). The gospel of John is a gospel that has managed to capture the account of Jesus’ life vividly – John manages to bring forth in a simple manner the relationship between human and divine.
In his statement “The Word became flesh and made dwelling among us” John reveals to any reader how divinity can ever be united with humanity. It on this premise that Jesus dies appear in human form making it possible to relate to him and thus an example to be followed (Yoo, 2013). In his human nature, he lives a normal life bereft of any extraordinary powers. This makes it easy to appreciate Jesus’ will which is in complete harmony with the will of God.
John treats miracles in a different way from the other gospels. He uses only seven miracles not as evidence to support the claim of Jesus as the true messiah, but to bring forth spiritual lessons (Yoo, 2013). As a result of this strategy, the Gospel of John emerges as having a great presentation of the meaning of Christianity – without having necessarily to depend on the historical verification or scientific accuracy.
JESUS:
Jesus also known as Christ which means a messiah or king, is a man who was born about 2000 years ago. The significance of his birth is such that modern civilization marks it by dividing time between B.C (before Christ) and A.D (Anno Domini). After working for his farther as a carpenter apprentice until age thirty, He engaged in itinerant preaching for the next three years. Despite not authoring any book, holding any office, not owning a home, never visiting a big city or travelling more than 200 miles from his birthplace, His teachings affected the life of man so profoundly. This was achieved without ever having done anything that was associated with greatness then (Langley, 2014).
He courted controversy wherever he went. From claiming to be the God, to directly violating Jewish law – working on Sabbath, he was viewed by the religious leadership then – and rightly so, as a threat to their powers (Langley, 2014). Not knowing what to do to curtail his growing influence, the religious leaders conspired with the political leadership – the Roman government, to have him executed in the most vile and public manner. This they hoped would end his influence once and for all.
However, when in the third day he rose from the dead, their well laid plans were all laid to waste. With over 500 witnesses of his resurrection, he spent a further 40 days journeying throughout the provinces of Israel before finally ascending to heaven from the City of Jerusalem where they had executed him (Langley, 2014). His teaching influence was such that, there exists an account of how over 3000 people became his followers on one occasion. Over the next 100 years, his teachings influenced and made followers all over the Roman Empire. When Emperor Constantine ascended to the throne of the Roman Empire, Christianity became the official religion courtesy of him being a convert to Christianity.
GOLGOTHA:
This is the name used in the bible to point out the place where Jesus was crucified. Controversy does exist about its true location presently. Some Christians hold that it is within the area presently occupied by the Church of Holy Sepulcher. The word Golgotha is a derivative of the Aramaic word Gulguta which means the place of skulls. History shows that that change to Calvary was as a result of the choice of the word Calvaria in the first translation of the bible into latin – Calvaria means skull.
Many explanations do exists that try to explain why Golgotha was named the place of skull. Some argue that the site which was on a hill or next to a rock had the shape of a human skull (Langley, 2014). Third-century scholars did argue that it referred to the place where Adam’s skull was buried. The bible writers did not see it important to point out the precise location of Golgotha. Instead they the bible offers three specific clues found (John 19: 41-42, Hebrews 13:12, Matthew 27:39).
References
Langley, J. B (2014) Called by Jesus Name: The Connective Value of the Divine Appellate Between the Testaments, Regent University, Ann Arbor.
Yoo, J. W (2013) The Rhetoric of Truth in the Gospel of John “Truth” as Conter-Imperial Reality in the Face of Conflict and Stress, Lutheran School of Theology at Chicago, Ann Arbor.
We can write this or a similar paper for you! Simply fill the order form!
Every person has a worldview whether he realizes it or not. What is a worldview? James W. Sire defines a worldview as:
[A] commitment, a fundamental orientation of the heart, that can be expressed as a story or in a set of presuppositions (assumptions which may be true, partially true or entirely false) that we hold (consciously or subconsciously, consistently or inconsistently) about the basic constitution of reality, and that provides the foundation on which we live and move and have our being.
Stated more succinctly, “…[A] worldview is simply the total set of beliefs that a person has about the biggest questions in life.” F. Leroy Forlines describes such questions as the “inescapable questions of life.” Life’s inescapable questions include the following: “Is there a God? If so, what is He like? How can I know Him? Who am I? Where am I? How can I tell right from wrong? Is there life after death? What should I and what can I do about guilt? How can I deal with my inner pain?” Life’s biggest, inescapable questions relate to whether there is a God, human origins, identity, purpose, and the hereafter, just to mention a few.
Satisfying answers to the “inescapable questions of life” are provided by the Holy Scriptures. The Holy Scriptures, consisting of the Old and New Testaments, form the starting point and foundation for the biblical worldview. More specifically related to our purposes, the apostle Paul reflects several components of the biblical worldview in his letter to the Romans.
The apostle Paul authored Romans toward the end of his third missionary journey, about 57 A.D. He addressed this letter specifically to the Christians in Rome. At the time the church in Rome consisted of Jewish and Gentile believers, with Gentile Christians in the majority. Paul wrote to the Christians in Rome in order to address specific concerns and challenges they were facing. While Romans was an occasional letter (not a systematic theology), Paul presents the Gospel of Jesus Christ in a very systematic fashion. The Gospel is actually the overarching theme of Romans as Paul spells this out in his programmatic statement in 1:16–17. As the systematic presentation of the Gospel of Jesus Christ, Romans is foundational to the biblical/Christian worldview.
Recognizing that Romans is not a systematic theology and does not contain all the essential truths that are relevant to a worldview per se, the apostle Paul articulates truths that are foundational to the biblical worldview. In Romans 1–8, Paul addresses certain components of a worldview that relate to the natural world, human identity, human relationships, and culture.
In a 750–1000-word essay, describe what Romans 1–8 teaches regarding (1)the natural world, (2)human identity,(3) human relationships, and (4) culture. Furthermore, (5)explain how this teaching of these topics affects your worldview. Make sure that you address each of these topics in your essay.
• As an essay, it must be written with excellent grammar, spelling, and style.
• Begin your essay with an interesting introduction that contains a precisely stated thesis. End your essay with a strong conclusion that summarizes your main points succinctly.
Structure of assignment paragraphs:
• Introduction/Thesis (approximately 75 words)
• The Natural World (approximately 150–200 words)
• Human Identity (approximately 150–200 words)
• Human Relationships (approximately 150–200 words)
• Culture (approximately 150–200 words)
• Conclusion (approximately 75 words)
• Use each of the categories above as headers for each paragraph in your essay.
• The body of your essay must address the specified components of the assignment in excellent grammatical style.
• Your essay must be typed in a Microsoft Word document using Times New Roman, 12-point font.
• It must be single spaced, and must contain 750–1000 words.
• All sources must be cited, and a bibliography must be included.
• Format your paper in a Microsoft Word document using current APA format.
• Do not footnote Scripture references; cite them parenthetically within the essay body following the quotation or allusion to the biblical text.
SAMPLE ANSWER
Introduction
In his epistle to the Romans, Paul delivers a profound message that men are justified according to the Scripture by faith in Christ and not by the works of the law. He states that righteousness is by Christ alone, and when people believe in Christ, they die to sin and the law and remain alive in Christ. The Holy Spirit sanctifies and empowers such believers and enables them to live a holy life. In Romans 1-8, Paul addresses some aspects that this paper seeks to define. This epistle was authored by Paul while in Corinth and is significant to the contemporary society today. A relationship with Christ according to Paul makes individuals get an assurance of salvation from sin as sons of God. In this epistle, Paul seeks to found a strong doctrinal statement against the false views that were finding root in the Church of Rome.
The Natural World
In essence, the natural world was a formation of God through the words He spoke. He spoke, and everything in the universe came into existence (Genesis 1:1). Paul’s message, therefore, finds root from the creation account that relates the biblical worldview to the natural. In Romans 1:20, Paul emphasizes this point by stating that God’s unseen attributes; his eternal power, and divine character have been perceived clearly. He adds that ever since the creation of the world, these things have been made and are without excuse. The natural world has in some instances challenged the idea that God is the creator of the universe (Bury 2012).
Believers, on the other hand, have the scriptures to justify this and validate the creation to be of God. God has revealed himself through man according to Romans 1:20 through the display of His attributes and character through His creation. The Biblical worldview justifies this based on scripture while the secular world alleges that this is not true.
Human Identity
Paul gives a concise description of the identity of humans in Romans 3 and 8. In Romans 3; 10 Paul focuses on the sinful nature and identity of man by implying that none is righteous, not even one. He continues by indicating that not only is mankind unrighteous, but they do not seek or understand their creator (Romans 3:11). This defines the foundations of the sinful nature of man, his lack of capacity to understand it and the lack of desire to find God (Bury 2012). Man is for this reason viewed as a totally depraved race consequentially because of his inabilities.
Humanity is enslaved to sin and is influenced by the power behind evil. Paul, for this reason, gives man a prescription to this malady in Romans 8:30 where he states that those who are predestined by God are also called of God. He also adds that those whom God has also called, He has justified, and lastly, those whom He has justified He glorifies. This gives humanity the hope of redemption that man cannot attain because of his nature until He is redeemed (Bury 2012). When man is justified by Christ, His identity is changed, and He develops a closer relationship with the Creator through the empowerment of the Holy Spirit.
Human Relationships
As a result of rebellion, the human nature was engulfed by sin and a denial of the Creator. The secular world embraces the human relationships as a means of finding pleasure and fulfilling evil goals. Paul mentions this in Romans 8:24-32 and addresses the problems associated with human relationships. The Bible views the Human relationship as God created, since He made man in His own image and likeness. This should enable man value others in the same manner God values Him. Man should develop love for his neighbors as he does himself (Mark 12:31). The love that God showed through His Son on the cross should be evident in man.
However, the natural world views this command the other way round. Those who hold the natural view seek opportunities to please their egos above everything else and against the instructions of the word of God (Bury 2012). Man has forgotten the love that redeemed him from the claws of sin and turned to hatred. God requires that humans relate to each other in the same manner they would relate to Him. He is a relational God, and that is why the Bible view describes Him as the father.
Culture
Believers in this instance are required to view the diverse cultures around them as those that are filled with people created by God. God is the creator of culture as viewed from the Old Testament where he confused the language of men who had evil intentions. Paul in his epistle speaks of the essence of man knowing that he can only be justified by faith and not law. The Jews of this time were so much deep into the law, and they never considered justification for people outside their own culture (Bury 2012). Paul takes the opportunity to acknowledge the significance of the law even when it had no value in justification.
The natural world has viewed this aspect of culture to create divisions in the society. Culture is embraced and used to define certain aspects in the society. However, the Biblical worldview of culture views this aspect as one that is created by God. It is imperative today that we incorporate culture today in evangelism. By accepting different cultures and weighing the good and the bad in cultures, it makes the people feel accepted (Bury 2012). Not all culture is bad, neither is all culture good; however, we can incorporate the positive sides of culture in our Christian lives.
God, therefore, views people with love and does not only save the Jews only but all who accept Him. He is concerned about the faith of man that brings him into repentance. God, for this reason, does not save on the basis of culture but on grace.
Conclusion
Paul’s epistle clearly gives a balance in between the natural world and the biblical worldview in relation to human identity, his relationships, and culture. He draws a distinction between these factors and provides a prescription that would help man find balance in the contemporary world. It is imperative that man finds a balance between that which is not biblical and that which is biblical before articulating approaches in life. With a little or no understanding on these issues, from the bibles viewpoint, man is likely to sink into darkness. The ungodly therefore have no excuse for not finding God since He reveals himself through his works of creation. God exists and the only way we can find Him is by rejecting our views and perceptions and allowing Him to redeem us.
Works Cited
Bury, B. (2012). Paul’s Letter to the Romans: A Commentary – By Arland J. Hultgren. Reviews In Religion & Theology, 19(3), 330-332. doi:10.1111/j.1467-9418.2012.01064.x
We can write this or a similar paper for you! Simply fill the order form!
in line elements cannot be listed directly in a form. (it’s invalid html)
Journal & IDP
Leadership Journal?
One might say that politics is about who gets what and why. As a public health leader, your role is to advance the causes of your organization and ultimately of the community. This role often requires political savvy, or what might be called the ability to deal successfully in the “real world.”
To lead in the real world it certainly helps if you can advocate courageously and persuasively on behalf of public health’s causes, communicate adeptly to a wide range of audiences, and demonstrate healthy business acumen in your operations. But as many leaders attest, leading also requires the recognition that the best solutions are not always easy to discern. Leaders need the ability to deal with ambiguity, to hold seemingly incompatible ideas, values, or truths, even when doing so might make you seem inauthentic to others.
This week you will explore what it means to be able to deal effectively in real life leadership situations. You will also revisit the concept of social justice and propose ways to promote this perspective among those who hold a “market justice” view of society’s obligations to the public’s health needs.
Objectives
Students will:
• Articulate the case for social justice in an individualized market-based society
• Describe strategies for dealing successfully with ambiguity, uncertainty, and other leadership challenges arising in public health
ANSWER THE FOLLOWING QUESTIONS:
1. Reflect on the “real-world” challenges described this week that you have already faced. Have they been to maintaining authenticity? Fairness? Objectivity? Have you experienced a tension between competing values and ambiguity?
2. How do you know when you have compromised too far? When would you choose to quit a job rather than continue and accept compromises, ethically, and morally?
3. List five skills that you learned in this course and explain how you can apply each of them to your leadership life in the next three months.
USE THESE ARTICLES ONLY:
1.Article: Heifetz, R. A., & Linsky, M. (2002). A survival guide for leaders. Harvard Business Review, 80(6), 65-72.
This article addresses how to manage change and the group conflict that results during corporate climate shifts. This reference was adapted from the article “Leadership on the line: Staying alive through the dangers of leading” (Harvard Business School Press, 2002). The techniques listed within address tactical advice about relating to the organization and employees during change, while discussing how to attend to personal needs and vulnerabilities of the manager in charge.
2.Gostin, L., & Powers, M. (2006). What does social justice require for the public’s health? Public health ethics and policy imperatives. Health Affairs, 25(4), 1053-1060.
This article discusses how social justice and attending to the needs of the disadvantage affect moral aspects of the realm of public health. This article provides examples of the kinds of policies that public health agencies utilizes to manage the field, while shedding light on major public health controversies of the field of study. This article stresses the need for justice and fair disbursement of common advantages and the sharing of common burdens.
Please apply the Application Assignment Rubric when writing the Paper.
I. Paper should demonstrate an excellent understanding of all of the concepts and key points presented in the texts.
II. Paper provides significant detail including multiple relevant examples, evidence from the readings and other sources, and discerning ideas.
III. Paper should be well organized, uses scholarly tone, follows APA style, uses original writing and proper paraphrasing, contains very few or no writing and/or spelling errors, and is fully consistent with doctoral level writing style.
IV. Paper should be mostly consistent with doctoral level writing style.
A Survival Guide for Leaders.
Authors: Heifetz, Ronald A.1,2 Linsky, Marty1,2
Source:
Harvard Business Review. Jun2002, Vol. 80 Issue 6, p65-74. 10p. 2 Color Photographs.
Document Type:
Article
Subject Terms:
*ORGANIZATIONAL change
*MANAGEMENT
*LEADERS
*EXECUTIVE ability (Management)
*CORPORATE culture
*CORPORATE reorganizations
*MANAGEMENT research
*LEADERSHIP
*QUALITY of work life
*ORGANIZATIONAL sociology
*SUPERIOR-subordinate relationship
*MANAGEMENT styles
NAICS/Industry Codes:
541612 Human Resources Consulting Services
Abstract: Let’s face it, to lead is to live dangerously. While leadership is often viewed as an exciting and glamorous endeavor, one in which you inspire others to follow you through good times and bad, such a portrayal ignores leadership’s dark side: the inevitable attempts to take you out of the game. This is particularly true when a leader must steer an organization through difficult change. When the status quo is upset, people feel a sense of profound loss and dashed expectations. They may need to undergo a period of feeling incompetent or disloyal. It’s no wonder they resist the change and often try to eliminate its visible agent. This “survival guide” offers a number of techniques–relatively straightforward in concept but difficult to execute–for protecting yourself as you lead such a change initiative. Adapted from the book “Leadership on the Line: Staying Alive Through the Dangers of Leading ” (Harvard Business School Press, 2002), the article has two main parts. The first looks outward, offering tactical advice about relating to your organization and the people in it. It is designed to protect you from those who would push you aside before you complete your initiatives. The second looks inward, focusing on your own needs and vulnerabilities. It is designed to keep you from bringing yourself down. The hard truth is that it is not possible to experience the rewards and joys of leadership without experiencing the pain as well. But staying in the game and bearing that pain is worth it, not only for the positive changes you can make in the lives of others but also for the meaning it gives your own. INSET: Adaptive Versus Technical Change: Whose Problem Is It?. [ABSTRACT FROM PUBLISHER]
Harvard Business Review Notice of Use Restrictions, May 2009Harvard Business Review and Harvard Business Publishing Newsletter content on EBSCOhost is licensed for the private individual use of authorized EBSCOhost users. It is not intended for use as assigned course material in academic institutions nor as corporate learning or training materials in businesses. Academic licensees may not use this content in electronic reserves, electronic course packs, persistent linking from syllabi or by any other means of incorporating the content into course resources. Business licensees may not host this content on learning management systems or use persistent linking or other means to incorporate the content into learning management systems. Harvard Business Publishing will be pleased to grant permission to make this content available through such means. For rates and permission, contact permissions@harvardbusiness.org. (Copyright applies to all Abstracts.)
Author Affiliations:
1John F. Kennedy School of Government, Harvard University
2Partner, Cambridge Leadership Associates
Full Text Word Count:
6783
ISSN:
0017-8012
Accession Number:
6756407
Publisher Logo:
WorldCat Widgets Full text will be rendered in this placeholder if citation is being displayed with full text.
Translate Full Text:
Choose Language??????????/???????????????? ????/???????????/??????/????angli?tina/?eštinaEngelsk/danskEngels/NederlandsAnglais/FrançaisEnglisch/Deutsch???????/????????English/Hausa??????/??????????????/?????angol/magyarInggris/bahasa IndonesiaInglesi/Italiano??/?????/???Engelsk/Norsk???????/?????angielski/polskiInglés/PortuguêsEnglish/PashtoEnglez?/român???????????/???????Inglés/EspañolEnglish/SerbianEngelska/svenska??????/????ngilizce/Türk??????????/?????????????????/????
HTML Full Text
A Survival Guide for Leaders
Contents
4. A Hostile Environment
5. The Dangers Within
6. Why Lead?
Section:
MANAGING YOURSELF
Steering an organization through times of change can be hazardous, and it has been the ruin of many a leader. To avoid the perils, let a few basic rules govern your actions-and your internal compass
THINK OF THE MANY top executives in recent years who, some times after long periods of considerable success, have crashed and burned. Or think of individuals you have known in less prominent positions, perhaps people spearheading significant change initiatives in their organizations, who have suddenly found themselves out of a job. Think about yourself: In exercising leadership, have you ever been removed or pushed aside?
Let’s face it, to lead is to live dangerously. While leadership is often depicted as an exciting and glamorous endeavor, one in which you inspire others to follow you through good times and bad, such a portrayal ignores leadership’s dark side: the inevitable attempts to take you out of the game.
Those attempts are sometimes justified. People in top positions must often pay the price for a flawed strategy or a series of bad decisions. But frequently, something more is at work. We’re not talking here about conventional office politics; we’re talking about the high-stake risks you face whenever you try to lead an organization through difficult but necessary change. The risks during such times are especially high because change that truly transforms an organization, be it a multibillion-dollar company or a ten-person sales team, demands that people give up things they hold dear: daily habits, loyalties, ways of thinking. In return for these sacrifices, they may be offered nothing more than the possibility of a better future.
We refer to this kind of wrenching organizational transformation as “adaptive change,” something very different from the “technical change” that occupies people in positions of authority on a regular basis. Technical problems, while often challenging, can be solved applying existing know-how and the organization’s current problem-solving processes. Adaptive problems resist these kinds of solutions because they require individuals throughout the organization to alter their ways; as the people themselves are the problem, the solution lies with them. (See the sidebar “Adaptive Versus Technical Change: Whose Problem Is It?”) Responding to an adaptive challenge with a technical fix may have some short-term appeal. But to make real progress, sooner or later those who lead must ask themselves and the people in the organization to face a set of deeper issues-and to accept a solution that may require turning part or all of the organization upside down.
It is at this point that danger lurks. And most people who lead in such a situation-swept up in the action, championing a cause they believe in-are caught unawares. Over and over again, we have seen courageous souls blissfully ignorant of an approaching threat until it was too late to respond.
The hazard can take numerous forms. You may be attacked directly in an attempt to shift the debate to your character and style and avoid discussion of your initiative. You may be marginalized, forced into the position of becoming so identified with one issue that your broad authority is undermined. You may be seduced by your supporters and, fearful of losing their approval and affection, fail to demand they make the sacrifices needed for the initiative to succeed. You may be diverted from your goal by people overwhelming you with the day-to-day details of carrying it out, keeping you busy and preoccupied.
Each one of these thwarting tactics-whether done consciously or not-grows out of people’s aversion to the organizational disequilibrium created by your initiative. By attempting to undercut you, people strive to restore order, maintain what is familiar to them, and protect themselves from the pains of adaptive change. They want to be comfortable again, and you’re in the way.
So how do you protect yourself? Over a combined 50 years of teaching and consulting, we have asked ourselves that question time and again-usually while watching top-notch and well-intentioned folks get taken out of the game. On occasion, the question has become painfully personal; we as individuals have been knocked off course or out of the action more than once in our own leadership efforts. So we are offering what we hope are some pragmatic answers that grow out of these observations and experiences. We should note that while our advice clearly applies to senior executives, it also applies to people trying to lead change initiatives from positions of little or no formal organizational authority.
This “survival guide” has two main parts. The first looks outward, offering tactical advice about relating to your organization and the people in it. It is designed to protect you from those trying to push you aside before you complete your initiative. The second looks inward, focusing on your own human needs and vulnerabilities. It is designed to keep you from bringing yourself down.
A Hostile Environment
Leading major organizational change often involves radically reconfiguring a complex network of people, tasks, and institutions that have achieved a kind of modus vivendi, no matter how dysfunctional it appears to you. When the status quo is upset, people feel a sense of profound loss and dashed expectations. They may go through a period of feeling incompetent or disloyal. It’s no wonder they resist the change or try to eliminate its visible agent. We offer here a number of techniques-relatively straightforward in concept but difficult to execute-for minimizing these external threats.
Operate in and above the fray. The ability to maintain perspective in the midst of action is critical to lowering resistance. Any military officer knows the importance of maintaining the capacity for reflection, especially in the “fog of war.” Great athletes must simultaneously play the game and observe it as a whole. We call this skill “getting off the dance floor and going to the balcony,” an image that captures the mental activity of stepping back from the action and asking, “What’s really going on here?”
Leadership is an improvisational art. You may be guided by an overarching vision, clear values, and a strategic plan, but what you actually do from moment to moment cannot be scripted. You must respond as events unfold. To use our metaphor, you have to move back and forth from the balcony to the dance floor, over and over again throughout the days, weeks, months, and years. While today’s plan may make sense now, tomorrow you’ll discover the unanticipated effects of today’s actions and have to adjust accordingly. Sustaining good leadership, then, requires first and foremost the capacity to see what is happening to you and your initiative as it is happening and to understand how today’s turns in the road will affect tomorrow’s plans.
Executives leading difficult change initiatives are often blissfully ignorant of an approaching threat until it is too late to respond.
But taking a balcony perspective is extremely tough to do when you’re fiercely engaged down below, being pushed and pulled by the events and people around you- and doing some pushing and pulling of your own. Even if you are able to break away, the practice of stepping back and seeing the big picture is complicated by several factors. For example, when you get some distance, you still must accurately interpret what you see and hear. This is easier said than done. In an attempt to avoid difficult change, people will naturally, even unconsciously, defend their habits and ways of thinking. As you seek input from a broad range of people, you’ll constantly need to be aware of these hidden agendas. You’ll also need to observe your own actions; seeing yourself objectively as you look down from the balcony is perhaps the hardest task of all.
Fortunately, you can learn to be both an observer and a participant at the same time. When you are sitting in a meeting, practice by watching what is happening while it is happening-even as you are part of what is happening. Observe the relationships and see how people’s attention to one another can vary: supporting, thwarting, or listening. Watch people’s body language. When you make a point, resist the instinct to stay perched on the edge of your seat, ready to defend what you said. A technique as simple as pushing your chair a few inches away from the table after you speak may provide the literal as well as metaphorical distance you need to become an observer.
Court the uncommitted. It’s tempting to go it alone when leading a change initiative. There’s no one to dilute your ideas or share the glory, and it’s often just plain exciting. It’s also foolish. You need to recruit partners, people who can help protect you from attacks and who can point out potentially fatal flaws in your strategy or initiative. Moreover, you are far less vulnerable when you are out on the point with a bunch of folks rather than alone. You also need to keep the opposition close. Knowing what your opponents are thinking can help you challenge them more effectively and thwart their attempts to upset your agenda-or allow you to borrow ideas that will improve your initiative. Have coffee once a week with the person most dedicated to seeing you fall.
But while relationships with allies and opponents are essential, the people who will determine your success are often those in the middle, the uncommitted who nonetheless are wary of your plans. They have no substantive stake in your initiative, but they do have a stake in the comfort, stability, and security of the status quo. They’ve seen change agents come and go, and they know that your initiative will disrupt their lives and make their futures uncertain. You want to be sure that this general uneasiness doesn’t evolve into a move to push you aside.
These people will need to see that your intentions are serious- for example, that you are willing to let go of those who can’t make the changes your initiative requires. But people must also see that you understand the loss you are asking them to accept. You need to name the loss, be it a change in time-honored work routines or an overhaul of the company’s core values, and explicitly acknowledge the resulting pain. You might do this through a series of simple statements, but it often requires something more tangible and public-recall Franklin Roosevelt’s radio “fireside chats” during the Great Depression-to convince people that you truly understand.
Beyond a willingness to accept casualties and acknowledge people’s losses, two very personal types of action can defuse potential resistance to you and your initiatives. The first is practicing what you preach. In 1972, Gene Patterson took over as editor of the St. Petersburg Times. His mandate was to take the respected regional newspaper to a higher level, enhancing its reputation for fine writing while becoming a fearless and hard-hitting news source. This would require major changes not only in the way the community viewed the newspaper but also in the way Times reporters thought about themselves and their roles. Because prominent organizations and individuals would no longer be spared warranted criticism, reporters would sometimes be angrily rebuked by the subjects of articles.
Several years after Patterson arrived, he attended a party at the home of the paper’s foreign editor. Driving home, he pulled up to a red light and scraped the car next to him. The police officer called to the scene charged Patterson with driving under the influence. Patterson phoned Bob Haiman, a veteran Times newsman who had just been appointed executive editor, and insisted that a story on his arrest be run. As Haiman recalls, he tried to talk Patterson out of it, arguing that DUI arrests that didn’t involve injuries were rarely reported, even when prominent figures were involved. Patterson was adamant, however, and insisted that the story appear on page one.
Patterson, still viewed as somewhat of an outsider at the paper, knew that if he wanted his employees to follow the highest journalistic standards, he would have to display those standards, even when it hurt. Few leaders are called upon to disgrace themselves on the front page of a newspaper. But adopting the behavior you expect from others – whether it be taking a pay cut in tough times or spending a day working next to employees on a reconfigured production line-can be crucial in getting buy-in from people who might try to undermine your initiative.
The second thing you can do to neutralize potential opposition is to acknowledge your own responsibility for whatever problems the organization currently faces. If you have been with the company for some time, whether in a position of senior authority or not, you’ve likely contributed in some way to the current mess. Even if you are new, you need to identify areas of your own behavior that could stifle the change you hope to make.
In our teaching, training, and consulting, we often ask people to write or talk about a leadership challenge they currently face. Over the years, we have read and heard literally thousands of such challenges. Typically, in the first version of the story, the author is nowhere to be found. The underlying message: “If only other people would shape up, I could make progress here.” But by too readily pointing your finger at others, you risk making yourself a target. Remember, you are asking people to move to a place where they are frightened to go. If at the same time you’re blaming them for having to go there, they will undoubtedly turn against you.
In the early 1990s, Leslie Wexner, founder and CEO of the Limited, realized the need for major changes at the company, including a significant reduction in the workforce. But his consultant told him that something else had to change: long-standing habits that were at the heart of his self-image. In particular, he had to stop treating the company as if it were his family. The indulgent father had to become the chief personnel officer, putting the right people in the right jobs and holding them accountable for their work. “I was an athlete trained to be a baseball player,” Wexner recalled during a recent speech at Harvard’s Kennedy School. “And one day, someone tapped me on the shoulder and said, ‘Football.’ And I said, ‘No, I’m a baseball player.’ And he said, ‘Football.’ And I said, ‘I don’t know how to play football. I’m not 6’4″, and I don’t weigh 300 pounds.’ But if no one values baseball anymore, the baseball player will be out of business. So I looked into the mirror and said, ‘Schlemiel, nobody wants to watch baseball. Make the transformation to football.'” His personal makeover-shedding the role of forgiving father to those widely viewed as not holding their own-helped sway other employees to back a corporate makeover. And his willingness to change helped protect him from attack during the company’s long-and generally successful-turnaround period.
Cook the conflict. Managing conflict is one of the greatest challenges a leader of organizational change faces. The conflict may involve resistance to change, or it may involve clashing viewpoints about how the change should be carried out. Often, it will be latent rather than palpable. That’s because most organizations are allergic to conflict, seeing it primarily as a source of danger, which it certainly can be. But conflict is a necessary part of the change process and, if handled properly, can serve as the engine of progress.
Thus, a key imperative for a leader trying to achieve significant change is to manage people’s passionate differences in a way that diminishes theft destructive potential and constructively harnesses their energy. Two techniques can help you achieve this. First, create a secure place where the conflicts can freely bubble up. Second, control the temperature to ensure that the conflict doesn’t boil over-and burn you in the process.
The vessel in which a conflict is simmered- in which clashing points of view mix, lose some of their sharpness, and ideally blend into consensus- will look and feel quite different in different contexts. It may be a protected physical space, perhaps an off-site location where an outside facilitator helps a group work through its differences. It may be a clear set of rules and processes that give minority voices confidence that they will be heard without having to disrupt the proceedings to gain attention. It may be the shared language and history of an organization that binds people together through trying times. Whatever its form, it is a place or a means to contain the roiling forces unleashed by the threat of major change.
But a vessel can withstand only so much strain before it blows. A huge challenge you face as a leader is keeping your employees’ stress at a productive level. The success of the change effort-as well as your own authority and even survival- requires you to monitor your organization’s tolerance for heat and then regulate the temperature accordingly.
You first need to raise the heat enough that people sit up, pay attention, and deal with the real threats and challenges facing them. After all, without some distress, there’s no incentive to change. You can constructively raise the temperature by focusing people’s attention on the hard issues, by forcing them to take responsibility for tackling and solving those issues, and by bringing conflicts occurring behind closed doors out into the open.
But you have to lower the temperature when necessary to reduce what can be counterproductive turmoil. You can turn down the heat by slowing the pace of change or by tackling some relatively straightforward technical aspect of the problem, thereby reducing people’s anxiety levels and allowing them to get warmed up for bigger challenges. You can provide structure to the problem-solving process, creating work groups with specific assignments, setting time parameters, establishing rules for decision making, and outlining reporting relationships. You can use humor or find an excuse for a break or a party to temporarily ease tensions. You can speak to people’s fears and, more critically, to their hopes for a more promising future. By showing people how the future might look, you come to embody hope rather than fear, and you reduce the likelihood of becoming a lightning rod for the conflict.
The aim of both these tactics is to keep the heat high enough to motivate people but low enough to prevent a disastrous explosion-what we call a “productive range of distress.” Remember, though, that most employees will reflexively want you to turn down the heat; their complaints may in fact indicate that the environment is just right for hard work to get done.
We’ve already mentioned a classic example of managing the distress of fundamental change: Franklin Roosevelt during the first few years of his presidency. When he took office in 1933, the chaos, tension, and anxiety brought on by the Depression ran extremely high. Demagogues stoked class, ethnic, and racial conflict that threatened to tear the nation apart. Individuals feared an uncertain future. So Roosevelt first did what he could to reduce the sense of disorder to a tolerable level. He took decisive and authoritative action- he pushed an extraordinary number of bills through Congress during his fabled first 100 days-and thereby gave Americans a sense of direction and safety, reassuring them that they were in capable hands. In his fireside chats, he spoke to people’s anxiety and anger and laid out a positive vision for the future that made the stress of the current crisis bearable and seem a worthwhile price to pay for progress.
But he knew the problems facing the nation couldn’t be solved from the White House. He needed to mobilize citizens and get them to dream up, try out, fight over, and ultimately own the sometimes painful solutions that would transform the country and move it forward. To do that, he needed to maintain a certain level of fermentation and distress. So, for example, he orchestrated conflicts over public priorities and programs among the large cast of creative people he brought into the government. By giving the same assignment to two different administrators and refusing to clearly define their roles, he got them to generate new and competing ideas. Roosevelt displayed both the acuity to recognize when the tension in the nation had risen too high and the emotional strength to take the heat and permit considerable anxiety to persist.
Place the work where it belongs. Because major change requires people across an entire organization to adapt, you as a leader need to resist the reflex reaction of providing people with the answers. Instead, force yourself to transfer, as Roosevelt did, much of the work and problem solving to others. If you don’t, real and sustainable change won’t occur. In addition, it’s risky on a personal level to continue to hold on to the work that should be done by others.
As a successful executive, you have gained credibility and authority by demonstrating your capacity to solve other people’s problems. This ability can be a virtue, until you find yourself faced with a situation in which you cannot deliver solutions. When this happens, all of your habits, pride, and sense of competence get thrown out of kilter because you must mobilize the work of others rather than find the way yourself. By trying to solve an adaptive challenge for people, at best you will reconfigure it as a technical problem and create some short-term relief. But the issue will not have gone away.
In the 1994 National Basketball Association Eastern Conference semifinals, the Chicago Bulls lost to the New York Knicks in the first two games of the best-of-seven series. Chicago was out to prove that it was more than just a one-man team, that it could win without Michael Jordan, who had retired at the end of the previous season.
In the third game, the score was tied at 102 with less than two seconds left. Chicago had the ball and a time-out to plan a final shot. Coach Phil Jackson called for Scottie Pippen, the Bulls’ star since Jordan had retired, to make the inbound pass to Toni Kukoc for the final shot. As play was about to resume, Jackson noticed Pippen sitting at the far end of the bench. Jackson asked him whether he was in or out. “I’m out,” said Pippen, miffed that he was not tapped to take the final shot. With only four players on the floor, Jackson quickly called another time-out and substituted an excellent passer, the reserve Pete Myers, for Pippen. Myers tossed a perfect pass to Kukoc, who spun around and sank a miraculous shot to win the game.
The Bulls made their way back to the locker room, their euphoria deflated by Pippen’s extraordinary act of insubordination. Jackson recalls that as he entered a silent room, he was uncertain about what to do. Should he punish Pippen? Make him apologize? Pretend the whole thing never happened? All eyes were on him. The coach looked around, meeting the gaze of each player, and said, “What happened has hurt us. Now you have to work this out.”
Jackson knew that if he took action to resolve the immediate crisis, he would have made Pippen’s behavior a matter between coach and player. But he understood that a deeper issue was at the heart of the incident: Who were the Chicago Bulls without Michael Jordan? It wasn’t about who was going to succeed Jordan, because no one was; it was about whether the players could jell as a team where no one person dominated and every player was willing to do whatever it took to help. The issue rested with the players, not him, and only they could resolve it. It did not matter what they decided at that moment; what mattered was that they, not Jackson, did the deciding. What followed was a discussion led by an emotional Bill Cartwright, a team veteran. According to Jackson, the conversation brought the team closer together. The Bulls took the series to a seventh game before succumbing to the Knicks.
Jackson gave the work of addressing both the Pippen and the Jordan issues back to the team for another reason: If he had taken ownership of the problem, he would have become the issue, at least for the moment. In his case, his position as coach probably wouldn’t have been threatened. But in other situations, taking responsibility for resolving a conflict within the organization poses risks. You are likely to find yourself resented by the faction that you decide against and held responsible by nearly everyone for the turmoil your decision generates. In the eyes of many, the only way to neutralize the threat is to get rid of you.
To survive, you need a sanctuary where you can reflect on the previous day’s journey, renew your emotional resources, and recalibrate your moral compass.
Despite that risk, most executives can’t resist the temptation to solve fundamental organizational problems by themselves. People expect you to get right in there and fix things, to take a stand and resolve the problem. After all, that is what top managers are paid to do. When you fulfill those expectations, people will call you admirable and courageous- even a “leader”-and that is flattering. But challenging your employees’ expectations requires greater courage and leadership.
The Dangers Within
We have described a handful of leadership tactics you can use to interact with the people around you, particularly those who might undermine your initiatives. Those tactics can help advance your initiatives and, just as important, ensure that you remain in a position where you can bring them to fruition. But from our own observations and painful personal experiences, we know that one of the surest ways for an organization to bring you down is simply to let you precipitate your own demise.
In the heat of leadership, with the adrenaline pumping, it is easy to convince yourself that you are not subject to the normal human frailties that can defeat ordinary mortals. You begin to act as if you are indestructible. But the intellectual, physical, and emotional challenges of leadership are fierce. So, in addition to getting on the balcony, you need to regularly step into the inner chamber of your being and assess the tolls those challenges are taking. If you don’t, your seemingly indestructible self can self-destruct. This, by the way, is an ideal outcome for your foes-and even friends who oppose your initiative-because no one has to feel responsible for your downfall.
Manage your hungers. We all have hungers, expressions of our normal human needs. But sometimes those hungers disrupt our capacity to act wisely or purposefully. Whether inherited or products of our upbringing, some of these hungers may be so strong that they render us constantly vulnerable. More typically, a stressful situation or setting can exaggerate a normal level of need, amplifying our desires and overwhelming our usual self-discipline. Two of the most common and dangerous hungers are the desire for control and the desire for importance.
Everyone wants to have some measure of control over his or her life. Yet some people’s need for control is disproportionately high. They might have grown up in a household that was either tightly structured or unusually chaotic; in either case, the situation drove them to become masters at taming chaos not only in their own lives but also in their organizations.
That need for control can be a source of vulnerability. Initially, of course, the ability to turn disorder into order may be seen as an attribute. In an organization facing turmoil, you may seem like a godsend if you are able (and desperately want) to step in and take charge. By lowering the distress to a tolerable level, you keep the kettle from boiling over.
But in your desire for order, you can mistake the means for the end. Rather than ensuring that the distress level in an organization remains high enough to mobilize progress on the issues, you focus on maintaining order as an end in itself. Forcing people to make the difficult trade-offs required by fundamental change threatens a return to the disorder you loathe. Your ability to bring the situation under control also suits the people in the organization, who naturally prefer calm to chaos. Unfortunately, this desire for control makes you vulnerable to, and an agent of, the organization’s wish to avoid working through contentious issues. While this may ensure your survival in the short term, ultimately you may find yourself accused, justifiably, of failing to deal with the tough challenges when there was still time to do so.
Most people also have some need to feel important and affirmed by others. The danger here is that you will let this affirmation give you an inflated view of yourself and your cause. A grandiose sense of self-importance often leads to self-deception. In particular, you tend to forget the creative role that doubt-which reveals parts of reality that you wouldn’t otherwise see- plays in getting your organization to improve. The absence of doubt leads you to see only that which confirms your own competence, which will virtually guarantee disastrous missteps.
Another harmful side effect of an inflated sense of self-importance is that you will encourage people in the organization to become dependent on you. The higher the level of distress, the greater their hopes and expectations that you will provide deliverance. This relieves them of any responsibility for moving the organization forward. But their dependence can be detrimental not only to the group but to you personally. Dependence can quickly turn to contempt as your constituents discover your human shortcomings.
Two well-known stories from the computer industry illustrate the perils of dependency-and how to avoid them. Ken Olsen, the founder of Digital Equipment Corporation, built the company into a 120,000-person operation that, at its peak, was the chief rival of IBM. A generous man, he treated his employees extraordinarily well and experimented with personnel policies designed to increase the creativity, teamwork, and satisfaction of his workforce. This, in tandem with the company’s success over the years, led the company’s top management to turn to him as the sole decision maker on all key issues. His decision to shun the personal computer market because of his belief that few people would ever want to own a PC, which seemed reasonable at the time, is generally viewed as the beginning of the end for the company. But that isn’t the point; everyone in business makes bad decisions. The point is, Olsen had fostered such an atmosphere of dependence that his decisions were rarely challenged by colleagues- at least not until it was too late.
Contrast that decision with Bill Gates’s decision some years later to keep Microsoft out of the Internet business. It didn’t take long for him to reverse his stand and launch a corporate overhaul that had Microsoft’s delivery of Internet services as its centerpiece. After watching the rapidly changing computer industry and listening carefully to colleagues, Gates changed his mind with no permanent damage to his sense of pride and an enhanced reputation due to his nimble change of course.
Anchor yourself. To survive the turbulent seas of a change initiative, you need to find ways to steady and stabilize yourself. First, you must establish a safe harbor where each day you can reflect on the previous day’s journey, repair the psychological damage you have incurred, renew your stores of emotional resources, and recalibrate your moral compass. Your haven might be a physical place, such as the kitchen table of a friend’s house, or a regular routine, such as a daily walk through the neighborhood. Whatever the sanctuary, you need to use and protect it. Unfortunately, seeking such respite is often seen as a luxury, making it one of the first things to go when life gets stressful and you become pressed for time.
Second, you need a confidant, someone you can talk to about what’s in your heart and on your mind without fear of being judged or betrayed. Once the undigested mess is on the table, you can begin to separate, with your confidant’s honest input, what is worthwhile from what is simply venting. The confidant, typically not a coworker, can also pump you up when you’re down and pull you back to earth when you start taking praise too seriously. But don’t confuse confidants with allies: Instead of supporting your current initiative, a confidant simply supports you. A common mistake is to seek a confidant among trusted allies, whose personal loyalty may evaporate when a new issue more important to them than you begins to emerge and take center stage.
Perhaps most important, you need to distinguish between your personal self, which can serve as an anchor in stormy weather, and your professional role, which never will. It is easy to mix up the two. And other people only increase the confusion: Colleagues, subordinates, and even bosses often act as if the role you play is the real you. But that is not the case, no matter how much of yourself-your passions, your values, your talents- you genuinely and laudably pour into your professional role. Ask anyone who has experienced the rude awakening that comes when they leave a position of authority and suddenly find that their phone calls aren’t returned as quickly as they used to be.
That harsh lesson holds another important truth that is easily forgotten: When people attack someone in a position of authority, more often than not they are attacking the role, not the person. Even when attacks on you are highly personal, you need to read them primarily as reactions to how you, in your role, are affecting people’s lives. Understanding the criticism for what it is prevents it from undermining your stability and sense of self-worth. And that’s important because when you feel the sting of an attack, you are likely to become defensive and lash out at your critics, which can precipitate your downfall.
We hasten to add that criticism may contain legitimate points about how you are performing your role. For example, you may have been tactless in raising an issue with your organization, or you may have turned the heat up too quickly on a change initiative. But, at its heart, the criticism is usually about the issue, not you. Through the guise of attacking you personally, people often are simply trying to neutralize the threat they perceive in your point of view. Does anyone ever attack you when you hand out big checks or deliver good news? People attack your personality, style, or judgment when they don’t like the message.
When you take “personal” attacks personally, you unwittingly conspire in one of the common ways you can be taken out of action- you make yourself the issue. Contrast the manner in which presidential candidates Gary Hart and Bill Clinton handled charges of philandering. Hart angrily counterattacked, criticizing the scruples of the reporters who had shadowed him. This defensive personal response kept the focus on his behavior. Clinton, on national television, essentially admitted he had strayed, acknowledging his piece of the mess. His strategic handling of the situation allowed him to return the campaign’s focus to policy issues. Though both attacks were extremely personal, only Clinton understood that they were basically attacks on positions he represented and the role he was seeking to play.
Do not underestimate the difficulty of distinguishing self from role and responding coolly to what feels like a personal attack-particularly when the criticism comes, as it will, from people you care about. But disciplining yourself to do so can provide you with an anchor that will keep you from running aground and give you the stability to remain calm, focused, and persistent in engaging people with the tough issues.
Why Lead?
We will have failed if this “survival manual” for avoiding the perils of leadership causes you to become cynical or callous in your leadership effort or to shun the challenges of leadership altogether. We haven’t touched on the thrill of inspiring people to come up with creative solutions that can transform an organization for the better. We hope we have shown that the essence of leadership lies in the capacity to deliver disturbing news and raise difficult questions in a way that moves people to take up the message rather than kill the messenger. But we haven’t talked about the reasons that someone might want to take these risks.
Of course, many people who strive for high-authority positions are attracted to power. But in the end, that isn’t enough to make the high stakes of the game worthwhile. We would argue that, when they look deep within themselves, people grapple with the challenges of leadership in order to make a positive difference in the lives of others.
When corporate presidents and vice presidents reach their late fifties, they often look back on careers devoted to winning in the marketplace. They may have succeeded remarkably, yet some people have difficulty making sense of their lives in light of what they have given up. For too many, their accomplishments seem empty. They question whether they should have been more aggressive in questioning corporate purposes or creating more ambitious visions for their companies.
Our underlying assumption in this article is that you can lead and stay alive -not just register a pulse, but really be alive. But the classic protective devices of a person in authority tend to insulate them from those qualities that foster an acute experience of living. Cynicism, often dressed up as realism, undermines creativity and daring. Arrogance, often posing as authoritative knowledge, snuffs out curiosity and the eagerness to question. Callousness, sometimes portrayed as the thick skin of experience, shuts out compassion for others.
The hard truth is that it is not possible to know the rewards and joys of leadership without experiencing the pain as well. But staying in the game and bearing that pain is worth it, not only for the positive changes you can make in the lives of others but also for the meaning it gives your own.
~~~~~~~~
By Ronald A. Heifetz and Marty Linsky
Ronald A. Heifetz and Marty Linsky teach leadership at the John F. Kennedy School of Government at Harvard University in Cambridge, Massachusetts. They are partners of Cambridge Leadership Associates, a firm that consults to senior executives on the practice of leadership (www.cambridge-leadership.com). They are also the coauthors of Leadership on the Line: Staying Alive Through the Dangers of Leading (Harvard Business School Press, 2002),from which this article is adapted.
Adaptive Versus Technical Change: Whose Problem Is It?
The importance-and difficulty-of distinguishing between adaptive and technical change can be illustrated with an analogy. When your car has problems, you go to a mechanic. Most of the time, the mechanic can fix the car. gut if your car troubles stem from the way a family member drives, the problems are likely to recur. Treating the problems as purely technical ones-taking the car to the mechanic time and again to get it back on the road-masks the real issues. Maybe you need to get your mother to stop drinking and driving, get your grandfather to give up his driver’s license, or get your teenager to be more cautious. Whatever the underlying problems, the mechanic can’t solve them. Instead, changes in the family need to occur, and that won’t be easy. People will resist the moves, even denying that such problems exist. That’s because even those not directly affected by an adaptive change typically experience discomfort when someone upsets a group’s or an organization’s equilibrium.
Such resistance to adaptive change certainly happens in business. Indeed, it’s the classic error: Companies treat adaptive challenges as if they were technical problems. For example, executives attempt to improve the bottom line by cutting costs across the board. Not only does this avoid the need to make tough choices about which areas should be trimmed, it also masks the fact that the company’s real challenge lies in redesigning its strategy.
Treating adaptive challenges as technical ones permits executives to do what they have excelled at throughout their careers: solve other people’s problems. And it allows others in the organization to enjoy the primordial peace of mind that comes from knowing that their commanding officer has a plan to maintain order and stability. After all, the executive doesn’t have to instigate-and the people don’t have to undergo-uncomfortable change. Most people would agree that, despite the selective pain of a cost-cutting exercise, it is less traumatic than reinventing a company.
Reprint R0206C
To order reprints, see the last page of Executive Summaries.
To further explore the topic of this article, go to www.hbr.org/explore.
Harvard Business Review Notice of Use Restrictions, May 2009Harvard Business Review and Harvard Business Publishing Newsletter content on EBSCOhost is licensed for the private individual use of authorized EBSCOhost users. It is not intended for use as assigned course material in academic institutions nor as corporate learning or training materials in businesses. Academic licensees may not use this content in electronic reserves, electronic course packs, persistent linking from syllabi or by any other means of incorporating the content into course resources. Business licensees may not host this content on learning management systems or use persistent linking or other means to incorporate the content into learning management systems. Harvard Business Publishing will be pleased to grant permission to make this content available through such means. For rates and permission, contact permissions@harvardbusiness.org.
What Does SocialJustice Require For The Public’s Health? Public Health Ethics And Policy Imperatives
Social justice demands more than fair distribution of resources in extreme public health emergencies.
by Lawrence 0. Gostin and Madison Powers
ABSTRACT: Justice is so central to the mission of public health that it has been described as the field’s core value. This account of justice stresses the fair disbursement of common advantages and the sharing of common burdens. It captures the twin moral impulses that animate public health: to advance human well-being by improving health and to do so particularly by focusing on the needs of the most disadvantaged. This Commentary explores how social justice sheds light on major ongoing controversies in the field, and it provides examples of the kinds of policies that public health agencies, guided by a robust conception of justice, would adopt. [Health Affairs 25, no. 4 (2006): 1053-1060; 10.1377/hlthaff .25.4.1053]
Justice is viewed as so central to the mission of public health that it
has been described as the field’s core value: “The historic dream of public health…is a dream of social justice,”‘ This Commentary addresses a single question of extraordinary social and political importance: What does social justice re- quire for the public’s health? Our thesis is that justice can be an important organizing principle for public health.
SOCIAL JUSTICE
COMMENTARY
problems at the intersection of public health and civil liberties such as paternalistic interventions (for example, seat belt laws) or the exercise of powers in health emergencies (for example, avian flu or bioterrorism). These and many other problems pose major dilemmas for the field that neither considerations of justice nor traditional arguments based in beneficence can readily resolve. However, a more serious failure of public policy would be a failure to recognize and give great weight to the demands of social justice when faced with such challenges.
• National, state, and local public health functions. The arguments for and against the centralization of political power have remained largely the same over the course of U.S. history and are part of entrenched political ideologies. There is no simple resolution, and initially it might seem that the justice perspective can shed little light on this contentious area. Considerations of social justice do not side with either of the traditional combatants in the federalism debates, as they neither favor federal nor state action. What justice does do is insist that governmental action ad- dress the major causes of ill health, particularly among the disadvantaged; that commitment has major implications for political and social coordination.
The justice perspective’s emphasis on the multicausal and interactive determinants of health suggests that strategic opportunities for prevention and amelioration of ill health arise at every level of governmental interaction. The challenge of combating the threat of systematic disadvantage can be met only with a systematic response among all levels of government. The level of government best situated for dealing with public health threats depends on the evidence identifying the nature and origin of the specific threat, the resources available to each unit for addressing the problem, and the probability of strategic success.
National obligations. The national government has a duty to create the capacity to undertake essential public health services. A national commitment to capacity building is important because public needs for health and wellbeing are universal
and compelling. The federal government should recognize these needs and invest in a strong public health system. Certain problems demand national attention. A health threat, such as epidemic disease or environmental pollution, might span many states, regions, or the whole country. Further, the solution to problems such as those related to foreign or interstate commerce could be beyond the jurisdiction of individual states. Finally, states simply might lack the expertise or resources to mount an effective response in a major public health emergency.
State/local obligations. Armed with sufficient resources and tools, states and localities have an obligation to fulfill core public health functions such as diagnosing
and investigating health threats, informing and educating the public, mobilizing community partnerships, and enforcing state health laws. States and localities are closer to the people and to the problems causing ill health. Delivering public health services requires local knowledge and direct political accountability. States and localities are also often the preferable unit of government when dealing with complex, poorly understood problems. In such cases, the idea of a “laboratory of
1056 July/August 2006
the states” enables local officials to seek innovative solutions.
Harmonized engagement. Because justice emphasizes the multicausal, interactive character of health threats, a system of overlapping and shared responsibility among federal, state, and local governments will most often be required. Governments at all levels have differing degrees of responsibility. This insight was illustrated poignantly during the response to the Gulf Coast hurricanes. It was not that a particular political unit should have had primacy. Rather, each should have played a unique role in a well-coordinated effort.
The Policy imperatives Of The Justice Perspective
The public health community has not been successful in gaining attention to or resources for its core mission and essential services. Outside of health emergencies, the public does not demonstrate any particular interest in public health as a priority, and this lack of interest shows in chronic underfunding. From a fiscal perspective, only a tiny fraction of health dollars goes to prevention and population-based services.* Even when attention and resources are ample, it is usually in immediate response to some actual or perceived threat. This leads not to core, stable funding and attention but, rather, to a “disease du jour” mentality. This type of response creates silos, disproportionately funds biomedical solutions, and poses a “no-win” situation for public health agencies, which must respond to the latest fashion but seldom gain the kind of ongoing political attention and economic re- sources they need to improve the public’s health.
The justice perspective offers an opportunity to change this dynamic, and the remainder of this Commentary offers concrete proposals based on the imperatives of population improvement and just distribution of benefits.
• The public health system. Justice, with its concern for human well-being, re- quires a serious commitment to the public’s health. It is for that reason that justice demands a tangible, long-term pledge to the public’s health and the needs of the least well-off. Such a commitment, as countless reports have made clear, is lacking.” Funding for prevention and population-based services is inordinately low, and categorical funding for special programs such as bioterrorism and avian flu is limited to a single issue and is time restricted.
To assure that actions can be taken to protect, promote, and provide for the health of the public, there must be a substantial and stable commitment to the public’s health at the federal, state, and local levels. Given the gravity and importance of the situation. Congress and the executive branch should create a Trust Fund for Public Health to provide generous and stable resources to rebuild the eroded public health infrastructure and implement core public health functions. Nongovernmental trust-fund approaches, implemented in other countries, should also be explored. The Public Health Leadership Initiative, established by the Trust for America’s Health (TFAH), recommends annual, sustained spending of $1.5-$2 billion increase to ensure an adequate public health infrastructure.
HEALTH AFFAIRS – Volume 25, Number 4 1057
SOCIAL JUSTICE
COMMENTARY
• Addressing health determinants. If justice is outcome oriented, then inevitably public health must deal with the underlying causes of poor and good health. The key health determinants include the built environment (for example, transportation and buildings); the natural environment (for example, clean air and water); the in- formational environment (for example, health information and advertising restrictions); the social environment (for example, social networks and support); and the economic environment (socioeconomic status),’ These are all public health problems, but they are not solvable solely by public health agencies. Public health re- searchers and agencies can provide the intellectual tools for understanding the factual basis of the problems policymakers face. They can act directly and as conveners that mobilize and coordinate government agencies, health care institutions, businesses, the media, academia, and the community.
Obesity policy offers an apt illustration of the numerous ways that public health, together with its partners, can act on the root causes of ill health. By a combination of zoning, public construction, taxation, incentives, regulation, and health information, the state could encourage citizens to eat healthier diets and maintain more active lifestyles. This could be accomplished by changing the inner city, for example, to favor supermarkets over fast foods, recreational facilities and green spaces over roads, mass transportation over automobiles, and so forth. It could involve transformation of schools to ensure healthier snacks and lunches, physical activity, and health education. Critics complain that diet and lifestyle are personal choices outside the appropriate realm of government. However, there is nothing inherently wrong with having the state make healthier choices easier for people to make,
• Fair treatment of the disadvantaged. Fair distribution of burdens and benefits, as discussed, is a core attribute of justice. Allocations based on the market or political influence favor the rich, powerful, and socially connected. Even neutral or random allocations can be unjust because they do not benefit those with greatest need. For example, health officials who direct a population to evacuate or shelter in place should foresee that the poor will not have private transportation or the means to stock up on food or supplies. For that reason, justice requires public health officials to devise plans and programs with particular attention to the disadvantaged. Fair distributions should be integral to public health policy and practice, but they take on particular importance when planning for health emergencies or when there is extreme scarcity.
Health emergencies threaten the entire community, but the poor and disabled are at heightened risk. Social justice thus demands more than fair distribution of resources in extreme health emergencies, A failure to act expeditiously and with equal concern for all citizens, including the poor and less powerful, predictably harms the whole community by eroding public trust and undermining social cohesion. It signals to those affected and to everyone else that the basic human needs of some matter less than those of others, and it thereby fails to show the respect
1058 July/August 2006
“The aims of public health deserve a great deal more societal attention and resources than the political community has allowed.”
due to all members of the community. Social justice thus encompasses not only a core commitment to a fair distribution of resources, but it also calls for policies of action that are consistent with the preservation of human dignity and the showing of equal respect for the interests of all members of the community.
• Planning for emergencies involving scarce life-saving resources. Health emergencies pose the potential for mass illness and death, often resulting in extreme scarcity of medical countermeasures, hospital beds, and other essential resources. Rarely will there be sufficient stockpiles or surge capacity to meet mass needs. For example, the U.S. influenza preparedness plan anticipates marked shortages of vaccines, antiviral medications, and medical equipment.
What does justice tell us about how to ration scarce, life-saving resources? In the context of influenza, the United States focuses on key personnel and sectors such as government, biomedical researchers, the pharmaceutical industry, health care professionals, and essential workers or first responders. These apparently neutral categories mask injustice. In each case, people gain access to life-saving technologies based on their often high-status employment. This kind of health planning leaves out, by design, those who are unemployed or in “nonessential” jobs—a proxy for the displaced and devalued members of society. Consequently, public health planning based on pure utility, although understandable, fails to have sufficient regard for the disenfranchised in society.10″
• Fair distribution from a global perspective. Perhaps the most extreme injustices arise in the global allocation of health resources. Developing countries suffer the multiple, compounding burdens of destitution (lack of medical equipment, health professionals, and hospitals), impoverished environments (drought, famine, and contaminated drinking water), and extremely poor health (tuberculosis, malaria, and HIV). They also lack a scientific infrastructure. Realistically, scarce re- sources will go to those countries where products are owned and manufactured. This reality can have devastating consequences for poor countries that cannot compete economically for expensive health resources. Social justice views all lives as having equal value, so there is a moral justification for fair allocation from a global perspective. Even from a less altruistic perspective there are reasons to invest in poor regions. Improved surveillance and response can help in early detection and containment of infectious disease outbreaks, affording universal benefits.
A Policy Landscape informed By Social Justice
What would the policy landscape look like if it were informed by a robust conception of social justice? The political community would embrace, rather than condemn, a wide scope for the public health enterprise; value the public good as
HEALTH AFFAIRS – Volume 25, Number 4 1059
SOCIAL JUSTICE
much as personal and economic liberty; view the public good as involving a commitment to the health and equal worth of all members of the community; and view federalism as a shared responsibility for health improvement rather than an ideological battleground between national power and states rights.
Social justice would spur important policy shifts. Political leaders would create a trust fund allocating funds on a sustained basis sufficient to assure an adequate public health infrastructure; use a variety of tools (such as zoning, taxation, incentives, regulations, and information) to address the determinants of ill health, including reduction of socioeconomic disparities; devise programs and plans to as- sure the health and safety of the most vulnerable, particularly in public health emergencies; and devote substantial resources to meeting global needs for essential public health services. These measures, and many more, would not ensure equality in health but would soften some of the most egregious inequities.
The central claim of this Commentary is that a commitment to social justice lies at the heart of public health. This commitment is to the advancement of human well-being. It aims to lift up the systematically disadvantaged and in so doing further advance the common good by showing equal respect to all individuals and groups who make up the community. Justice in public health is purposeful, positivistic, and humanistic. The aims of public health deserve a great deal more societal attention and resources than the political community has allowed.
The authors thank Benjamin Berkman, Sloan Fellow at the Georgetown University Law Center, for research and editorial assistance
NOTES
1. D.E. Beauchamp, “Public Health as Social Justice,” in New Ethic for the Public’s Health, ed D.E. Beauchamp and B. Steinbock (New York Oxford University Press, 1999), 105-114.
2. J. Rawls, A Theory of justice (Cambridge: Harvard University Press, 1971).
3. M. Powers and R. Faden, Soda/Justice The Moral Foundations of Public Health and Health Policy (New York Ox- ford University Press, 2006).
4. Ibid
5. L.O. Gostin, “Public Health Law in an Age of Terrorism; Rethinking Individual Rights and Common Goods,” Health Affairs 21, no. 6 (2002): 79-9
6. K.W. Ellbert et aL, Measuring Expenditures for Essential Public Health Services (Washington: Public Health Foundation, 1996).
7. See, fore example. Institute of Medicine, The Future of the Public’s Health in the Twenty-first Century (Washington: National Academies Press, 2003).
8. Public Health Leadership Initiative, A Blueprint for Health)/People in Healthy Communities in Twenty-first Century (Washington: Trust for America’s Health, forthcoming).
9. LO. Gostin, J. I. Boufford and R. M. Martinez, “The Future of the Public’s Health: Vision, Values, and Strategies,” Health Affairs 23, no. 4 (2004): 96-107
10. L.O. Gostin, “Medical Counter measures for Pandemic Influenza: Ethics and the Law,” journal of the American
Medical Association 295, no. 5 (2006): 554-55
HLTH 8136 Week 11 Journal & IDP
inline elements cannot be listed directly in a form. (it’s invalid html)
Journal & IDP
Leadership Journal?
One might say that politics is about who gets what and why. As a public health leader, your role is to advance the causes of your organization and ultimately of the community. This role often requires political savvy, or what might be called the ability to deal successfully in the “real world.”
To lead in the real world it certainly helps if you can advocate courageously and persuasively on behalf of public health’s causes, communicate adeptly to a wide range of audiences, and demonstrate healthy business acumen in your operations. But as many leaders attest, leading also requires the recognition that the best solutions are not always easy to discern. Leaders need the ability to deal with ambiguity, to hold seemingly incompatible ideas, values, or truths, even when doing so might make you seem inauthentic to others.
This week you will explore what it means to be able to deal effectively in real life leadership situations. You will also revisit the concept of social justice and propose ways to promote this perspective among those who hold a “market justice” view of society’s obligations to the public’s health needs.
Objectives
Students will:
• Articulate the case for social justice in an individualized market-based society
• Describe strategies for dealing successfully with ambiguity, uncertainty, and other leadership challenges arising in public health
ANSWER THE FOLLOWING QUESTIONS:
1. Reflect on the “real-world” challenges described this week that you have already faced. Have they been to maintaining authenticity? Fairness? Objectivity? Have you experienced a tension between competing values and ambiguity?
2. How do you know when you have compromised too far? When would you choose to quit a job rather than continue and accept compromises, ethically, and morally?
3. List five skills that you learned in this course and explain how you can apply each of them to your leadership life in the next three months.
USE THESE ARTICLES ONLY:
1.Article: Heifetz, R. A., & Linsky, M. (2002). A survival guide for leaders. Harvard Business Review, 80(6), 65-72.
This article addresses how to manage change and the group conflict that results during corporate climate shifts. This reference was adapted from the article “Leadership on the line: Staying alive through the dangers of leading” (Harvard Business School Press, 2002). The techniques listed within address tactical advice about relating to the organization and employees during change, while discussing how to attend to personal needs and vulnerabilities of the manager in charge.
2.Gostin, L., & Powers, M. (2006). What does social justice require for the public’s health? Public health ethics and policy imperatives. Health Affairs, 25(4), 1053-1060.
This article discusses how social justice and attending to the needs of the disadvantage affect moral aspects of the realm of public health. This article provides examples of the kinds of policies that public health agencies utilizes to manage the field, while shedding light on major public health controversies of the field of study. This article stresses the need for justice and fair disbursement of common advantages and the sharing of common burdens.
Please apply the Application Assignment Rubric when writing the Paper.
I. Paper should demonstrate an excellent understanding of all of the concepts and key points presented in the texts.
II. Paper provides significant detail including multiple relevant examples, evidence from the readings and other sources, and discerning ideas.
III. Paper should be well organized, uses scholarly tone, follows APA style, uses original writing and proper paraphrasing, contains very few or no writing and/or spelling errors, and is fully consistent with doctoral level writing style.
IV. Paper should be mostly consistent with doctoral level writing style.
A Survival Guide for Leaders.
Authors: Heifetz, Ronald A.1,2 Linsky, Marty1,2
Source:
Harvard Business Review. Jun2002, Vol. 80 Issue 6, p65-74. 10p. 2 Color Photographs.
Document Type:
Article
Subject Terms:
*ORGANIZATIONAL change
*MANAGEMENT
*LEADERS
*EXECUTIVE ability (Management)
*CORPORATE culture
*CORPORATE reorganizations
*MANAGEMENT research
*LEADERSHIP
*QUALITY of work life
*ORGANIZATIONAL sociology
*SUPERIOR-subordinate relationship
*MANAGEMENT styles
NAICS/Industry Codes:
541612 Human Resources Consulting Services
Abstract: Let’s face it, to lead is to live dangerously. While leadership is often viewed as an exciting and glamorous endeavor, one in which you inspire others to follow you through good times and bad, such a portrayal ignores leadership’s dark side: the inevitable attempts to take you out of the game. This is particularly true when a leader must steer an organization through difficult change. When the status quo is upset, people feel a sense of profound loss and dashed expectations. They may need to undergo a period of feeling incompetent or disloyal. It’s no wonder they resist the change and often try to eliminate its visible agent. This “survival guide” offers a number of techniques–relatively straightforward in concept but difficult to execute–for protecting yourself as you lead such a change initiative. Adapted from the book “Leadership on the Line: Staying Alive Through the Dangers of Leading ” (Harvard Business School Press, 2002), the article has two main parts. The first looks outward, offering tactical advice about relating to your organization and the people in it. It is designed to protect you from those who would push you aside before you complete your initiatives. The second looks inward, focusing on your own needs and vulnerabilities. It is designed to keep you from bringing yourself down. The hard truth is that it is not possible to experience the rewards and joys of leadership without experiencing the pain as well. But staying in the game and bearing that pain is worth it, not only for the positive changes you can make in the lives of others but also for the meaning it gives your own. INSET: Adaptive Versus Technical Change: Whose Problem Is It?. [ABSTRACT FROM PUBLISHER]
Harvard Business Review Notice of Use Restrictions, May 2009Harvard Business Review and Harvard Business Publishing Newsletter content on EBSCOhost is licensed for the private individual use of authorized EBSCOhost users. It is not intended for use as assigned course material in academic institutions nor as corporate learning or training materials in businesses. Academic licensees may not use this content in electronic reserves, electronic course packs, persistent linking from syllabi or by any other means of incorporating the content into course resources. Business licensees may not host this content on learning management systems or use persistent linking or other means to incorporate the content into learning management systems. Harvard Business Publishing will be pleased to grant permission to make this content available through such means. For rates and permission, contact permissions@harvardbusiness.org. (Copyright applies to all Abstracts.)
Author Affiliations:
1John F. Kennedy School of Government, Harvard University
2Partner, Cambridge Leadership Associates
Full Text Word Count:
6783
ISSN:
0017-8012
Accession Number:
6756407
Publisher Logo:
WorldCat Widgets Full text will be rendered in this placeholder if citation is being displayed with full text.
Translate Full Text:
Choose Language??????????/???????????????? ????/???????????/??????/????angli?tina/?eštinaEngelsk/danskEngels/NederlandsAnglais/FrançaisEnglisch/Deutsch???????/????????English/Hausa??????/??????????????/?????angol/magyarInggris/bahasa IndonesiaInglesi/Italiano??/?????/???Engelsk/Norsk???????/?????angielski/polskiInglés/PortuguêsEnglish/PashtoEnglez?/român???????????/???????Inglés/EspañolEnglish/SerbianEngelska/svenska??????/????ngilizce/Türk??????????/?????????????????/????
HTML Full Text
A Survival Guide for Leaders
Contents
4. A Hostile Environment
5. The Dangers Within
6. Why Lead?
Section:
MANAGING YOURSELF
Steering an organization through times of change can be hazardous, and it has been the ruin of many a leader. To avoid the perils, let a few basic rules govern your actions-and your internal compass
THINK OF THE MANY top executives in recent years who, some times after long periods of considerable success, have crashed and burned. Or think of individuals you have known in less prominent positions, perhaps people spearheading significant change initiatives in their organizations, who have suddenly found themselves out of a job. Think about yourself: In exercising leadership, have you ever been removed or pushed aside?
Let’s face it, to lead is to live dangerously. While leadership is often depicted as an exciting and glamorous endeavor, one in which you inspire others to follow you through good times and bad, such a portrayal ignores leadership’s dark side: the inevitable attempts to take you out of the game.
Those attempts are sometimes justified. People in top positions must often pay the price for a flawed strategy or a series of bad decisions. But frequently, something more is at work. We’re not talking here about conventional office politics; we’re talking about the high-stake risks you face whenever you try to lead an organization through difficult but necessary change. The risks during such times are especially high because change that truly transforms an organization, be it a multibillion-dollar company or a ten-person sales team, demands that people give up things they hold dear: daily habits, loyalties, ways of thinking. In return for these sacrifices, they may be offered nothing more than the possibility of a better future.
We refer to this kind of wrenching organizational transformation as “adaptive change,” something very different from the “technical change” that occupies people in positions of authority on a regular basis. Technical problems, while often challenging, can be solved applying existing know-how and the organization’s current problem-solving processes. Adaptive problems resist these kinds of solutions because they require individuals throughout the organization to alter their ways; as the people themselves are the problem, the solution lies with them. (See the sidebar “Adaptive Versus Technical Change: Whose Problem Is It?”) Responding to an adaptive challenge with a technical fix may have some short-term appeal. But to make real progress, sooner or later those who lead must ask themselves and the people in the organization to face a set of deeper issues-and to accept a solution that may require turning part or all of the organization upside down.
It is at this point that danger lurks. And most people who lead in such a situation-swept up in the action, championing a cause they believe in-are caught unawares. Over and over again, we have seen courageous souls blissfully ignorant of an approaching threat until it was too late to respond.
The hazard can take numerous forms. You may be attacked directly in an attempt to shift the debate to your character and style and avoid discussion of your initiative. You may be marginalized, forced into the position of becoming so identified with one issue that your broad authority is undermined. You may be seduced by your supporters and, fearful of losing their approval and affection, fail to demand they make the sacrifices needed for the initiative to succeed. You may be diverted from your goal by people overwhelming you with the day-to-day details of carrying it out, keeping you busy and preoccupied.
Each one of these thwarting tactics-whether done consciously or not-grows out of people’s aversion to the organizational disequilibrium created by your initiative. By attempting to undercut you, people strive to restore order, maintain what is familiar to them, and protect themselves from the pains of adaptive change. They want to be comfortable again, and you’re in the way.
So how do you protect yourself? Over a combined 50 years of teaching and consulting, we have asked ourselves that question time and again-usually while watching top-notch and well-intentioned folks get taken out of the game. On occasion, the question has become painfully personal; we as individuals have been knocked off course or out of the action more than once in our own leadership efforts. So we are offering what we hope are some pragmatic answers that grow out of these observations and experiences. We should note that while our advice clearly applies to senior executives, it also applies to people trying to lead change initiatives from positions of little or no formal organizational authority.
This “survival guide” has two main parts. The first looks outward, offering tactical advice about relating to your organization and the people in it. It is designed to protect you from those trying to push you aside before you complete your initiative. The second looks inward, focusing on your own human needs and vulnerabilities. It is designed to keep you from bringing yourself down.
A Hostile Environment
Leading major organizational change often involves radically reconfiguring a complex network of people, tasks, and institutions that have achieved a kind of modus vivendi, no matter how dysfunctional it appears to you. When the status quo is upset, people feel a sense of profound loss and dashed expectations. They may go through a period of feeling incompetent or disloyal. It’s no wonder they resist the change or try to eliminate its visible agent. We offer here a number of techniques-relatively straightforward in concept but difficult to execute-for minimizing these external threats.
Operate in and above the fray. The ability to maintain perspective in the midst of action is critical to lowering resistance. Any military officer knows the importance of maintaining the capacity for reflection, especially in the “fog of war.” Great athletes must simultaneously play the game and observe it as a whole. We call this skill “getting off the dance floor and going to the balcony,” an image that captures the mental activity of stepping back from the action and asking, “What’s really going on here?”
Leadership is an improvisational art. You may be guided by an overarching vision, clear values, and a strategic plan, but what you actually do from moment to moment cannot be scripted. You must respond as events unfold. To use our metaphor, you have to move back and forth from the balcony to the dance floor, over and over again throughout the days, weeks, months, and years. While today’s plan may make sense now, tomorrow you’ll discover the unanticipated effects of today’s actions and have to adjust accordingly. Sustaining good leadership, then, requires first and foremost the capacity to see what is happening to you and your initiative as it is happening and to understand how today’s turns in the road will affect tomorrow’s plans.
Executives leading difficult change initiatives are often blissfully ignorant of an approaching threat until it is too late to respond.
But taking a balcony perspective is extremely tough to do when you’re fiercely engaged down below, being pushed and pulled by the events and people around you- and doing some pushing and pulling of your own. Even if you are able to break away, the practice of stepping back and seeing the big picture is complicated by several factors. For example, when you get some distance, you still must accurately interpret what you see and hear. This is easier said than done. In an attempt to avoid difficult change, people will naturally, even unconsciously, defend their habits and ways of thinking. As you seek input from a broad range of people, you’ll constantly need to be aware of these hidden agendas. You’ll also need to observe your own actions; seeing yourself objectively as you look down from the balcony is perhaps the hardest task of all.
Fortunately, you can learn to be both an observer and a participant at the same time. When you are sitting in a meeting, practice by watching what is happening while it is happening-even as you are part of what is happening. Observe the relationships and see how people’s attention to one another can vary: supporting, thwarting, or listening. Watch people’s body language. When you make a point, resist the instinct to stay perched on the edge of your seat, ready to defend what you said. A technique as simple as pushing your chair a few inches away from the table after you speak may provide the literal as well as metaphorical distance you need to become an observer.
Court the uncommitted. It’s tempting to go it alone when leading a change initiative. There’s no one to dilute your ideas or share the glory, and it’s often just plain exciting. It’s also foolish. You need to recruit partners, people who can help protect you from attacks and who can point out potentially fatal flaws in your strategy or initiative. Moreover, you are far less vulnerable when you are out on the point with a bunch of folks rather than alone. You also need to keep the opposition close. Knowing what your opponents are thinking can help you challenge them more effectively and thwart their attempts to upset your agenda-or allow you to borrow ideas that will improve your initiative. Have coffee once a week with the person most dedicated to seeing you fall.
But while relationships with allies and opponents are essential, the people who will determine your success are often those in the middle, the uncommitted who nonetheless are wary of your plans. They have no substantive stake in your initiative, but they do have a stake in the comfort, stability, and security of the status quo. They’ve seen change agents come and go, and they know that your initiative will disrupt their lives and make their futures uncertain. You want to be sure that this general uneasiness doesn’t evolve into a move to push you aside.
These people will need to see that your intentions are serious- for example, that you are willing to let go of those who can’t make the changes your initiative requires. But people must also see that you understand the loss you are asking them to accept. You need to name the loss, be it a change in time-honored work routines or an overhaul of the company’s core values, and explicitly acknowledge the resulting pain. You might do this through a series of simple statements, but it often requires something more tangible and public-recall Franklin Roosevelt’s radio “fireside chats” during the Great Depression-to convince people that you truly understand.
Beyond a willingness to accept casualties and acknowledge people’s losses, two very personal types of action can defuse potential resistance to you and your initiatives. The first is practicing what you preach. In 1972, Gene Patterson took over as editor of the St. Petersburg Times. His mandate was to take the respected regional newspaper to a higher level, enhancing its reputation for fine writing while becoming a fearless and hard-hitting news source. This would require major changes not only in the way the community viewed the newspaper but also in the way Times reporters thought about themselves and their roles. Because prominent organizations and individuals would no longer be spared warranted criticism, reporters would sometimes be angrily rebuked by the subjects of articles.
Several years after Patterson arrived, he attended a party at the home of the paper’s foreign editor. Driving home, he pulled up to a red light and scraped the car next to him. The police officer called to the scene charged Patterson with driving under the influence. Patterson phoned Bob Haiman, a veteran Times newsman who had just been appointed executive editor, and insisted that a story on his arrest be run. As Haiman recalls, he tried to talk Patterson out of it, arguing that DUI arrests that didn’t involve injuries were rarely reported, even when prominent figures were involved. Patterson was adamant, however, and insisted that the story appear on page one.
Patterson, still viewed as somewhat of an outsider at the paper, knew that if he wanted his employees to follow the highest journalistic standards, he would have to display those standards, even when it hurt. Few leaders are called upon to disgrace themselves on the front page of a newspaper. But adopting the behavior you expect from others – whether it be taking a pay cut in tough times or spending a day working next to employees on a reconfigured production line-can be crucial in getting buy-in from people who might try to undermine your initiative.
The second thing you can do to neutralize potential opposition is to acknowledge your own responsibility for whatever problems the organization currently faces. If you have been with the company for some time, whether in a position of senior authority or not, you’ve likely contributed in some way to the current mess. Even if you are new, you need to identify areas of your own behavior that could stifle the change you hope to make.
In our teaching, training, and consulting, we often ask people to write or talk about a leadership challenge they currently face. Over the years, we have read and heard literally thousands of such challenges. Typically, in the first version of the story, the author is nowhere to be found. The underlying message: “If only other people would shape up, I could make progress here.” But by too readily pointing your finger at others, you risk making yourself a target. Remember, you are asking people to move to a place where they are frightened to go. If at the same time you’re blaming them for having to go there, they will undoubtedly turn against you.
In the early 1990s, Leslie Wexner, founder and CEO of the Limited, realized the need for major changes at the company, including a significant reduction in the workforce. But his consultant told him that something else had to change: long-standing habits that were at the heart of his self-image. In particular, he had to stop treating the company as if it were his family. The indulgent father had to become the chief personnel officer, putting the right people in the right jobs and holding them accountable for their work. “I was an athlete trained to be a baseball player,” Wexner recalled during a recent speech at Harvard’s Kennedy School. “And one day, someone tapped me on the shoulder and said, ‘Football.’ And I said, ‘No, I’m a baseball player.’ And he said, ‘Football.’ And I said, ‘I don’t know how to play football. I’m not 6’4″, and I don’t weigh 300 pounds.’ But if no one values baseball anymore, the baseball player will be out of business. So I looked into the mirror and said, ‘Schlemiel, nobody wants to watch baseball. Make the transformation to football.'” His personal makeover-shedding the role of forgiving father to those widely viewed as not holding their own-helped sway other employees to back a corporate makeover. And his willingness to change helped protect him from attack during the company’s long-and generally successful-turnaround period.
Cook the conflict. Managing conflict is one of the greatest challenges a leader of organizational change faces. The conflict may involve resistance to change, or it may involve clashing viewpoints about how the change should be carried out. Often, it will be latent rather than palpable. That’s because most organizations are allergic to conflict, seeing it primarily as a source of danger, which it certainly can be. But conflict is a necessary part of the change process and, if handled properly, can serve as the engine of progress.
Thus, a key imperative for a leader trying to achieve significant change is to manage people’s passionate differences in a way that diminishes theft destructive potential and constructively harnesses their energy. Two techniques can help you achieve this. First, create a secure place where the conflicts can freely bubble up. Second, control the temperature to ensure that the conflict doesn’t boil over-and burn you in the process.
The vessel in which a conflict is simmered- in which clashing points of view mix, lose some of their sharpness, and ideally blend into consensus- will look and feel quite different in different contexts. It may be a protected physical space, perhaps an off-site location where an outside facilitator helps a group work through its differences. It may be a clear set of rules and processes that give minority voices confidence that they will be heard without having to disrupt the proceedings to gain attention. It may be the shared language and history of an organization that binds people together through trying times. Whatever its form, it is a place or a means to contain the roiling forces unleashed by the threat of major change.
But a vessel can withstand only so much strain before it blows. A huge challenge you face as a leader is keeping your employees’ stress at a productive level. The success of the change effort-as well as your own authority and even survival- requires you to monitor your organization’s tolerance for heat and then regulate the temperature accordingly.
You first need to raise the heat enough that people sit up, pay attention, and deal with the real threats and challenges facing them. After all, without some distress, there’s no incentive to change. You can constructively raise the temperature by focusing people’s attention on the hard issues, by forcing them to take responsibility for tackling and solving those issues, and by bringing conflicts occurring behind closed doors out into the open.
But you have to lower the temperature when necessary to reduce what can be counterproductive turmoil. You can turn down the heat by slowing the pace of change or by tackling some relatively straightforward technical aspect of the problem, thereby reducing people’s anxiety levels and allowing them to get warmed up for bigger challenges. You can provide structure to the problem-solving process, creating work groups with specific assignments, setting time parameters, establishing rules for decision making, and outlining reporting relationships. You can use humor or find an excuse for a break or a party to temporarily ease tensions. You can speak to people’s fears and, more critically, to their hopes for a more promising future. By showing people how the future might look, you come to embody hope rather than fear, and you reduce the likelihood of becoming a lightning rod for the conflict.
The aim of both these tactics is to keep the heat high enough to motivate people but low enough to prevent a disastrous explosion-what we call a “productive range of distress.” Remember, though, that most employees will reflexively want you to turn down the heat; their complaints may in fact indicate that the environment is just right for hard work to get done.
We’ve already mentioned a classic example of managing the distress of fundamental change: Franklin Roosevelt during the first few years of his presidency. When he took office in 1933, the chaos, tension, and anxiety brought on by the Depression ran extremely high. Demagogues stoked class, ethnic, and racial conflict that threatened to tear the nation apart. Individuals feared an uncertain future. So Roosevelt first did what he could to reduce the sense of disorder to a tolerable level. He took decisive and authoritative action- he pushed an extraordinary number of bills through Congress during his fabled first 100 days-and thereby gave Americans a sense of direction and safety, reassuring them that they were in capable hands. In his fireside chats, he spoke to people’s anxiety and anger and laid out a positive vision for the future that made the stress of the current crisis bearable and seem a worthwhile price to pay for progress.
But he knew the problems facing the nation couldn’t be solved from the White House. He needed to mobilize citizens and get them to dream up, try out, fight over, and ultimately own the sometimes painful solutions that would transform the country and move it forward. To do that, he needed to maintain a certain level of fermentation and distress. So, for example, he orchestrated conflicts over public priorities and programs among the large cast of creative people he brought into the government. By giving the same assignment to two different administrators and refusing to clearly define their roles, he got them to generate new and competing ideas. Roosevelt displayed both the acuity to recognize when the tension in the nation had risen too high and the emotional strength to take the heat and permit considerable anxiety to persist.
Place the work where it belongs. Because major change requires people across an entire organization to adapt, you as a leader need to resist the reflex reaction of providing people with the answers. Instead, force yourself to transfer, as Roosevelt did, much of the work and problem solving to others. If you don’t, real and sustainable change won’t occur. In addition, it’s risky on a personal level to continue to hold on to the work that should be done by others.
As a successful executive, you have gained credibility and authority by demonstrating your capacity to solve other people’s problems. This ability can be a virtue, until you find yourself faced with a situation in which you cannot deliver solutions. When this happens, all of your habits, pride, and sense of competence get thrown out of kilter because you must mobilize the work of others rather than find the way yourself. By trying to solve an adaptive challenge for people, at best you will reconfigure it as a technical problem and create some short-term relief. But the issue will not have gone away.
In the 1994 National Basketball Association Eastern Conference semifinals, the Chicago Bulls lost to the New York Knicks in the first two games of the best-of-seven series. Chicago was out to prove that it was more than just a one-man team, that it could win without Michael Jordan, who had retired at the end of the previous season.
In the third game, the score was tied at 102 with less than two seconds left. Chicago had the ball and a time-out to plan a final shot. Coach Phil Jackson called for Scottie Pippen, the Bulls’ star since Jordan had retired, to make the inbound pass to Toni Kukoc for the final shot. As play was about to resume, Jackson noticed Pippen sitting at the far end of the bench. Jackson asked him whether he was in or out. “I’m out,” said Pippen, miffed that he was not tapped to take the final shot. With only four players on the floor, Jackson quickly called another time-out and substituted an excellent passer, the reserve Pete Myers, for Pippen. Myers tossed a perfect pass to Kukoc, who spun around and sank a miraculous shot to win the game.
The Bulls made their way back to the locker room, their euphoria deflated by Pippen’s extraordinary act of insubordination. Jackson recalls that as he entered a silent room, he was uncertain about what to do. Should he punish Pippen? Make him apologize? Pretend the whole thing never happened? All eyes were on him. The coach looked around, meeting the gaze of each player, and said, “What happened has hurt us. Now you have to work this out.”
Jackson knew that if he took action to resolve the immediate crisis, he would have made Pippen’s behavior a matter between coach and player. But he understood that a deeper issue was at the heart of the incident: Who were the Chicago Bulls without Michael Jordan? It wasn’t about who was going to succeed Jordan, because no one was; it was about whether the players could jell as a team where no one person dominated and every player was willing to do whatever it took to help. The issue rested with the players, not him, and only they could resolve it. It did not matter what they decided at that moment; what mattered was that they, not Jackson, did the deciding. What followed was a discussion led by an emotional Bill Cartwright, a team veteran. According to Jackson, the conversation brought the team closer together. The Bulls took the series to a seventh game before succumbing to the Knicks.
Jackson gave the work of addressing both the Pippen and the Jordan issues back to the team for another reason: If he had taken ownership of the problem, he would have become the issue, at least for the moment. In his case, his position as coach probably wouldn’t have been threatened. But in other situations, taking responsibility for resolving a conflict within the organization poses risks. You are likely to find yourself resented by the faction that you decide against and held responsible by nearly everyone for the turmoil your decision generates. In the eyes of many, the only way to neutralize the threat is to get rid of you.
To survive, you need a sanctuary where you can reflect on the previous day’s journey, renew your emotional resources, and recalibrate your moral compass.
Despite that risk, most executives can’t resist the temptation to solve fundamental organizational problems by themselves. People expect you to get right in there and fix things, to take a stand and resolve the problem. After all, that is what top managers are paid to do. When you fulfill those expectations, people will call you admirable and courageous- even a “leader”-and that is flattering. But challenging your employees’ expectations requires greater courage and leadership.
The Dangers Within
We have described a handful of leadership tactics you can use to interact with the people around you, particularly those who might undermine your initiatives. Those tactics can help advance your initiatives and, just as important, ensure that you remain in a position where you can bring them to fruition. But from our own observations and painful personal experiences, we know that one of the surest ways for an organization to bring you down is simply to let you precipitate your own demise.
In the heat of leadership, with the adrenaline pumping, it is easy to convince yourself that you are not subject to the normal human frailties that can defeat ordinary mortals. You begin to act as if you are indestructible. But the intellectual, physical, and emotional challenges of leadership are fierce. So, in addition to getting on the balcony, you need to regularly step into the inner chamber of your being and assess the tolls those challenges are taking. If you don’t, your seemingly indestructible self can self-destruct. This, by the way, is an ideal outcome for your foes-and even friends who oppose your initiative-because no one has to feel responsible for your downfall.
Manage your hungers. We all have hungers, expressions of our normal human needs. But sometimes those hungers disrupt our capacity to act wisely or purposefully. Whether inherited or products of our upbringing, some of these hungers may be so strong that they render us constantly vulnerable. More typically, a stressful situation or setting can exaggerate a normal level of need, amplifying our desires and overwhelming our usual self-discipline. Two of the most common and dangerous hungers are the desire for control and the desire for importance.
Everyone wants to have some measure of control over his or her life. Yet some people’s need for control is disproportionately high. They might have grown up in a household that was either tightly structured or unusually chaotic; in either case, the situation drove them to become masters at taming chaos not only in their own lives but also in their organizations.
That need for control can be a source of vulnerability. Initially, of course, the ability to turn disorder into order may be seen as an attribute. In an organization facing turmoil, you may seem like a godsend if you are able (and desperately want) to step in and take charge. By lowering the distress to a tolerable level, you keep the kettle from boiling over.
But in your desire for order, you can mistake the means for the end. Rather than ensuring that the distress level in an organization remains high enough to mobilize progress on the issues, you focus on maintaining order as an end in itself. Forcing people to make the difficult trade-offs required by fundamental change threatens a return to the disorder you loathe. Your ability to bring the situation under control also suits the people in the organization, who naturally prefer calm to chaos. Unfortunately, this desire for control makes you vulnerable to, and an agent of, the organization’s wish to avoid working through contentious issues. While this may ensure your survival in the short term, ultimately you may find yourself accused, justifiably, of failing to deal with the tough challenges when there was still time to do so.
Most people also have some need to feel important and affirmed by others. The danger here is that you will let this affirmation give you an inflated view of yourself and your cause. A grandiose sense of self-importance often leads to self-deception. In particular, you tend to forget the creative role that doubt-which reveals parts of reality that you wouldn’t otherwise see- plays in getting your organization to improve. The absence of doubt leads you to see only that which confirms your own competence, which will virtually guarantee disastrous missteps.
Another harmful side effect of an inflated sense of self-importance is that you will encourage people in the organization to become dependent on you. The higher the level of distress, the greater their hopes and expectations that you will provide deliverance. This relieves them of any responsibility for moving the organization forward. But their dependence can be detrimental not only to the group but to you personally. Dependence can quickly turn to contempt as your constituents discover your human shortcomings.
Two well-known stories from the computer industry illustrate the perils of dependency-and how to avoid them. Ken Olsen, the founder of Digital Equipment Corporation, built the company into a 120,000-person operation that, at its peak, was the chief rival of IBM. A generous man, he treated his employees extraordinarily well and experimented with personnel policies designed to increase the creativity, teamwork, and satisfaction of his workforce. This, in tandem with the company’s success over the years, led the company’s top management to turn to him as the sole decision maker on all key issues. His decision to shun the personal computer market because of his belief that few people would ever want to own a PC, which seemed reasonable at the time, is generally viewed as the beginning of the end for the company. But that isn’t the point; everyone in business makes bad decisions. The point is, Olsen had fostered such an atmosphere of dependence that his decisions were rarely challenged by colleagues- at least not until it was too late.
Contrast that decision with Bill Gates’s decision some years later to keep Microsoft out of the Internet business. It didn’t take long for him to reverse his stand and launch a corporate overhaul that had Microsoft’s delivery of Internet services as its centerpiece. After watching the rapidly changing computer industry and listening carefully to colleagues, Gates changed his mind with no permanent damage to his sense of pride and an enhanced reputation due to his nimble change of course.
Anchor yourself. To survive the turbulent seas of a change initiative, you need to find ways to steady and stabilize yourself. First, you must establish a safe harbor where each day you can reflect on the previous day’s journey, repair the psychological damage you have incurred, renew your stores of emotional resources, and recalibrate your moral compass. Your haven might be a physical place, such as the kitchen table of a friend’s house, or a regular routine, such as a daily walk through the neighborhood. Whatever the sanctuary, you need to use and protect it. Unfortunately, seeking such respite is often seen as a luxury, making it one of the first things to go when life gets stressful and you become pressed for time.
Second, you need a confidant, someone you can talk to about what’s in your heart and on your mind without fear of being judged or betrayed. Once the undigested mess is on the table, you can begin to separate, with your confidant’s honest input, what is worthwhile from what is simply venting. The confidant, typically not a coworker, can also pump you up when you’re down and pull you back to earth when you start taking praise too seriously. But don’t confuse confidants with allies: Instead of supporting your current initiative, a confidant simply supports you. A common mistake is to seek a confidant among trusted allies, whose personal loyalty may evaporate when a new issue more important to them than you begins to emerge and take center stage.
Perhaps most important, you need to distinguish between your personal self, which can serve as an anchor in stormy weather, and your professional role, which never will. It is easy to mix up the two. And other people only increase the confusion: Colleagues, subordinates, and even bosses often act as if the role you play is the real you. But that is not the case, no matter how much of yourself-your passions, your values, your talents- you genuinely and laudably pour into your professional role. Ask anyone who has experienced the rude awakening that comes when they leave a position of authority and suddenly find that their phone calls aren’t returned as quickly as they used to be.
That harsh lesson holds another important truth that is easily forgotten: When people attack someone in a position of authority, more often than not they are attacking the role, not the person. Even when attacks on you are highly personal, you need to read them primarily as reactions to how you, in your role, are affecting people’s lives. Understanding the criticism for what it is prevents it from undermining your stability and sense of self-worth. And that’s important because when you feel the sting of an attack, you are likely to become defensive and lash out at your critics, which can precipitate your downfall.
We hasten to add that criticism may contain legitimate points about how you are performing your role. For example, you may have been tactless in raising an issue with your organization, or you may have turned the heat up too quickly on a change initiative. But, at its heart, the criticism is usually about the issue, not you. Through the guise of attacking you personally, people often are simply trying to neutralize the threat they perceive in your point of view. Does anyone ever attack you when you hand out big checks or deliver good news? People attack your personality, style, or judgment when they don’t like the message.
When you take “personal” attacks personally, you unwittingly conspire in one of the common ways you can be taken out of action- you make yourself the issue. Contrast the manner in which presidential candidates Gary Hart and Bill Clinton handled charges of philandering. Hart angrily counterattacked, criticizing the scruples of the reporters who had shadowed him. This defensive personal response kept the focus on his behavior. Clinton, on national television, essentially admitted he had strayed, acknowledging his piece of the mess. His strategic handling of the situation allowed him to return the campaign’s focus to policy issues. Though both attacks were extremely personal, only Clinton understood that they were basically attacks on positions he represented and the role he was seeking to play.
Do not underestimate the difficulty of distinguishing self from role and responding coolly to what feels like a personal attack-particularly when the criticism comes, as it will, from people you care about. But disciplining yourself to do so can provide you with an anchor that will keep you from running aground and give you the stability to remain calm, focused, and persistent in engaging people with the tough issues.
Why Lead?
We will have failed if this “survival manual” for avoiding the perils of leadership causes you to become cynical or callous in your leadership effort or to shun the challenges of leadership altogether. We haven’t touched on the thrill of inspiring people to come up with creative solutions that can transform an organization for the better. We hope we have shown that the essence of leadership lies in the capacity to deliver disturbing news and raise difficult questions in a way that moves people to take up the message rather than kill the messenger. But we haven’t talked about the reasons that someone might want to take these risks.
Of course, many people who strive for high-authority positions are attracted to power. But in the end, that isn’t enough to make the high stakes of the game worthwhile. We would argue that, when they look deep within themselves, people grapple with the challenges of leadership in order to make a positive difference in the lives of others.
When corporate presidents and vice presidents reach their late fifties, they often look back on careers devoted to winning in the marketplace. They may have succeeded remarkably, yet some people have difficulty making sense of their lives in light of what they have given up. For too many, their accomplishments seem empty. They question whether they should have been more aggressive in questioning corporate purposes or creating more ambitious visions for their companies.
Our underlying assumption in this article is that you can lead and stay alive -not just register a pulse, but really be alive. But the classic protective devices of a person in authority tend to insulate them from those qualities that foster an acute experience of living. Cynicism, often dressed up as realism, undermines creativity and daring. Arrogance, often posing as authoritative knowledge, snuffs out curiosity and the eagerness to question. Callousness, sometimes portrayed as the thick skin of experience, shuts out compassion for others.
The hard truth is that it is not possible to know the rewards and joys of leadership without experiencing the pain as well. But staying in the game and bearing that pain is worth it, not only for the positive changes you can make in the lives of others but also for the meaning it gives your own.
~~~~~~~~
By Ronald A. Heifetz and Marty Linsky
Ronald A. Heifetz and Marty Linsky teach leadership at the John F. Kennedy School of Government at Harvard University in Cambridge, Massachusetts. They are partners of Cambridge Leadership Associates, a firm that consults to senior executives on the practice of leadership (www.cambridge-leadership.com). They are also the coauthors of Leadership on the Line: Staying Alive Through the Dangers of Leading (Harvard Business School Press, 2002),from which this article is adapted.
Adaptive Versus Technical Change: Whose Problem Is It?
The importance-and difficulty-of distinguishing between adaptive and technical change can be illustrated with an analogy. When your car has problems, you go to a mechanic. Most of the time, the mechanic can fix the car. gut if your car troubles stem from the way a family member drives, the problems are likely to recur. Treating the problems as purely technical ones-taking the car to the mechanic time and again to get it back on the road-masks the real issues. Maybe you need to get your mother to stop drinking and driving, get your grandfather to give up his driver’s license, or get your teenager to be more cautious. Whatever the underlying problems, the mechanic can’t solve them. Instead, changes in the family need to occur, and that won’t be easy. People will resist the moves, even denying that such problems exist. That’s because even those not directly affected by an adaptive change typically experience discomfort when someone upsets a group’s or an organization’s equilibrium.
Such resistance to adaptive change certainly happens in business. Indeed, it’s the classic error: Companies treat adaptive challenges as if they were technical problems. For example, executives attempt to improve the bottom line by cutting costs across the board. Not only does this avoid the need to make tough choices about which areas should be trimmed, it also masks the fact that the company’s real challenge lies in redesigning its strategy.
Treating adaptive challenges as technical ones permits executives to do what they have excelled at throughout their careers: solve other people’s problems. And it allows others in the organization to enjoy the primordial peace of mind that comes from knowing that their commanding officer has a plan to maintain order and stability. After all, the executive doesn’t have to instigate-and the people don’t have to undergo-uncomfortable change. Most people would agree that, despite the selective pain of a cost-cutting exercise, it is less traumatic than reinventing a company.
Reprint R0206C
To order reprints, see the last page of Executive Summaries.
To further explore the topic of this article, go to www.hbr.org/explore.
Harvard Business Review Notice of Use Restrictions, May 2009Harvard Business Review and Harvard Business Publishing Newsletter content on EBSCOhost is licensed for the private individual use of authorized EBSCOhost users. It is not intended for use as assigned course material in academic institutions nor as corporate learning or training materials in businesses. Academic licensees may not use this content in electronic reserves, electronic course packs, persistent linking from syllabi or by any other means of incorporating the content into course resources. Business licensees may not host this content on learning management systems or use persistent linking or other means to incorporate the content into learning management systems. Harvard Business Publishing will be pleased to grant permission to make this content available through such means. For rates and permission, contact permissions@harvardbusiness.org.
What Does SocialJustice Require For The Public’s Health? Public Health Ethics And Policy Imperatives
Social justice demands more than fair distribution of resources in extreme public health emergencies.
by Lawrence 0. Gostin and Madison Powers
ABSTRACT: Justice is so central to the mission of public health that it has been described as the field’s core value. This account of justice stresses the fair disbursement of common advantages and the sharing of common burdens. It captures the twin moral impulses that animate public health: to advance human well-being by improving health and to do so particularly by focusing on the needs of the most disadvantaged. This Commentary explores how social justice sheds light on major ongoing controversies in the field, and it provides examples of the kinds of policies that public health agencies, guided by a robust conception of justice, would adopt. [Health Affairs 25, no. 4 (2006): 1053-1060; 10.1377/hlthaff .25.4.1053]
Justice is viewed as so central to the mission of public health that it
has been described as the field’s core value: “The historic dream of public health…is a dream of social justice,”‘ This Commentary addresses a single question of extraordinary social and political importance: What does social justice re- quire for the public’s health? Our thesis is that justice can be an important organizing principle for public health.
SOCIAL JUSTICE
COMMENTARY
problems at the intersection of public health and civil liberties such as paternalistic interventions (for example, seat belt laws) or the exercise of powers in health emergencies (for example, avian flu or bioterrorism). These and many other problems pose major dilemmas for the field that neither considerations of justice nor traditional arguments based in beneficence can readily resolve. However, a more serious failure of public policy would be a failure to recognize and give great weight to the demands of social justice when faced with such challenges.
• National, state, and local public health functions. The arguments for and against the centralization of political power have remained largely the same over the course of U.S. history and are part of entrenched political ideologies. There is no simple resolution, and initially it might seem that the justice perspective can shed little light on this contentious area. Considerations of social justice do not side with either of the traditional combatants in the federalism debates, as they neither favor federal nor state action. What justice does do is insist that governmental action ad- dress the major causes of ill health, particularly among the disadvantaged; that commitment has major implications for political and social coordination.
The justice perspective’s emphasis on the multicausal and interactive determinants of health suggests that strategic opportunities for prevention and amelioration of ill health arise at every level of governmental interaction. The challenge of combating the threat of systematic disadvantage can be met only with a systematic response among all levels of government. The level of government best situated for dealing with public health threats depends on the evidence identifying the nature and origin of the specific threat, the resources available to each unit for addressing the problem, and the probability of strategic success.
National obligations. The national government has a duty to create the capacity to undertake essential public health services. A national commitment to capacity building is important because public needs for health and wellbeing are universal
and compelling. The federal government should recognize these needs and invest in a strong public health system. Certain problems demand national attention. A health threat, such as epidemic disease or environmental pollution, might span many states, regions, or the whole country. Further, the solution to problems such as those related to foreign or interstate commerce could be beyond the jurisdiction of individual states. Finally, states simply might lack the expertise or resources to mount an effective response in a major public health emergency.
State/local obligations. Armed with sufficient resources and tools, states and localities have an obligation to fulfill core public health functions such as diagnosing
and investigating health threats, informing and educating the public, mobilizing community partnerships, and enforcing state health laws. States and localities are closer to the people and to the problems causing ill health. Delivering public health services requires local knowledge and direct political accountability. States and localities are also often the preferable unit of government when dealing with complex, poorly understood problems. In such cases, the idea of a “laboratory of
1056 July/August 2006
the states” enables local officials to seek innovative solutions.
Harmonized engagement. Because justice emphasizes the multicausal, interactive character of health threats, a system of overlapping and shared responsibility among federal, state, and local governments will most often be required. Governments at all levels have differing degrees of responsibility. This insight was illustrated poignantly during the response to the Gulf Coast hurricanes. It was not that a particular political unit should have had primacy. Rather, each should have played a unique role in a well-coordinated effort.
The Policy imperatives Of The Justice Perspective
The public health community has not been successful in gaining attention to or resources for its core mission and essential services. Outside of health emergencies, the public does not demonstrate any particular interest in public health as a priority, and this lack of interest shows in chronic underfunding. From a fiscal perspective, only a tiny fraction of health dollars goes to prevention and population-based services.* Even when attention and resources are ample, it is usually in immediate response to some actual or perceived threat. This leads not to core, stable funding and attention but, rather, to a “disease du jour” mentality. This type of response creates silos, disproportionately funds biomedical solutions, and poses a “no-win” situation for public health agencies, which must respond to the latest fashion but seldom gain the kind of ongoing political attention and economic re- sources they need to improve the public’s health.
The justice perspective offers an opportunity to change this dynamic, and the remainder of this Commentary offers concrete proposals based on the imperatives of population improvement and just distribution of benefits.
• The public health system. Justice, with its concern for human well-being, re- quires a serious commitment to the public’s health. It is for that reason that justice demands a tangible, long-term pledge to the public’s health and the needs of the least well-off. Such a commitment, as countless reports have made clear, is lacking.” Funding for prevention and population-based services is inordinately low, and categorical funding for special programs such as bioterrorism and avian flu is limited to a single issue and is time restricted.
To assure that actions can be taken to protect, promote, and provide for the health of the public, there must be a substantial and stable commitment to the public’s health at the federal, state, and local levels. Given the gravity and importance of the situation. Congress and the executive branch should create a Trust Fund for Public Health to provide generous and stable resources to rebuild the eroded public health infrastructure and implement core public health functions. Nongovernmental trust-fund approaches, implemented in other countries, should also be explored. The Public Health Leadership Initiative, established by the Trust for America’s Health (TFAH), recommends annual, sustained spending of $1.5-$2 billion increase to ensure an adequate public health infrastructure.
HEALTH AFFAIRS – Volume 25, Number 4 1057
SOCIAL JUSTICE
COMMENTARY
• Addressing health determinants. If justice is outcome oriented, then inevitably public health must deal with the underlying causes of poor and good health. The key health determinants include the built environment (for example, transportation and buildings); the natural environment (for example, clean air and water); the in- formational environment (for example, health information and advertising restrictions); the social environment (for example, social networks and support); and the economic environment (socioeconomic status),’ These are all public health problems, but they are not solvable solely by public health agencies. Public health re- searchers and agencies can provide the intellectual tools for understanding the factual basis of the problems policymakers face. They can act directly and as conveners that mobilize and coordinate government agencies, health care institutions, businesses, the media, academia, and the community.
Obesity policy offers an apt illustration of the numerous ways that public health, together with its partners, can act on the root causes of ill health. By a combination of zoning, public construction, taxation, incentives, regulation, and health information, the state could encourage citizens to eat healthier diets and maintain more active lifestyles. This could be accomplished by changing the inner city, for example, to favor supermarkets over fast foods, recreational facilities and green spaces over roads, mass transportation over automobiles, and so forth. It could involve transformation of schools to ensure healthier snacks and lunches, physical activity, and health education. Critics complain that diet and lifestyle are personal choices outside the appropriate realm of government. However, there is nothing inherently wrong with having the state make healthier choices easier for people to make,
• Fair treatment of the disadvantaged. Fair distribution of burdens and benefits, as discussed, is a core attribute of justice. Allocations based on the market or political influence favor the rich, powerful, and socially connected. Even neutral or random allocations can be unjust because they do not benefit those with greatest need. For example, health officials who direct a population to evacuate or shelter in place should foresee that the poor will not have private transportation or the means to stock up on food or supplies. For that reason, justice requires public health officials to devise plans and programs with particular attention to the disadvantaged. Fair distributions should be integral to public health policy and practice, but they take on particular importance when planning for health emergencies or when there is extreme scarcity.
Health emergencies threaten the entire community, but the poor and disabled are at heightened risk. Social justice thus demands more than fair distribution of resources in extreme health emergencies, A failure to act expeditiously and with equal concern for all citizens, including the poor and less powerful, predictably harms the whole community by eroding public trust and undermining social cohesion. It signals to those affected and to everyone else that the basic human needs of some matter less than those of others, and it thereby fails to show the respect
1058 July/August 2006
“The aims of public health deserve a great deal more societal attention and resources than the political community has allowed.”
due to all members of the community. Social justice thus encompasses not only a core commitment to a fair distribution of resources, but it also calls for policies of action that are consistent with the preservation of human dignity and the showing of equal respect for the interests of all members of the community.
• Planning for emergencies involving scarce life-saving resources. Health emergencies pose the potential for mass illness and death, often resulting in extreme scarcity of medical countermeasures, hospital beds, and other essential resources. Rarely will there be sufficient stockpiles or surge capacity to meet mass needs. For example, the U.S. influenza preparedness plan anticipates marked shortages of vaccines, antiviral medications, and medical equipment.
What does justice tell us about how to ration scarce, life-saving resources? In the context of influenza, the United States focuses on key personnel and sectors such as government, biomedical researchers, the pharmaceutical industry, health care professionals, and essential workers or first responders. These apparently neutral categories mask injustice. In each case, people gain access to life-saving technologies based on their often high-status employment. This kind of health planning leaves out, by design, those who are unemployed or in “nonessential” jobs—a proxy for the displaced and devalued members of society. Consequently, public health planning based on pure utility, although understandable, fails to have sufficient regard for the disenfranchised in society.10″
• Fair distribution from a global perspective. Perhaps the most extreme injustices arise in the global allocation of health resources. Developing countries suffer the multiple, compounding burdens of destitution (lack of medical equipment, health professionals, and hospitals), impoverished environments (drought, famine, and contaminated drinking water), and extremely poor health (tuberculosis, malaria, and HIV). They also lack a scientific infrastructure. Realistically, scarce re- sources will go to those countries where products are owned and manufactured. This reality can have devastating consequences for poor countries that cannot compete economically for expensive health resources. Social justice views all lives as having equal value, so there is a moral justification for fair allocation from a global perspective. Even from a less altruistic perspective there are reasons to invest in poor regions. Improved surveillance and response can help in early detection and containment of infectious disease outbreaks, affording universal benefits.
A Policy Landscape informed By Social Justice
What would the policy landscape look like if it were informed by a robust conception of social justice? The political community would embrace, rather than condemn, a wide scope for the public health enterprise; value the public good as
HEALTH AFFAIRS – Volume 25, Number 4 1059
SOCIAL JUSTICE
much as personal and economic liberty; view the public good as involving a commitment to the health and equal worth of all members of the community; and view federalism as a shared responsibility for health improvement rather than an ideological battleground between national power and states rights.
Social justice would spur important policy shifts. Political leaders would create a trust fund allocating funds on a sustained basis sufficient to assure an adequate public health infrastructure; use a variety of tools (such as zoning, taxation, incentives, regulations, and information) to address the determinants of ill health, including reduction of socioeconomic disparities; devise programs and plans to as- sure the health and safety of the most vulnerable, particularly in public health emergencies; and devote substantial resources to meeting global needs for essential public health services. These measures, and many more, would not ensure equality in health but would soften some of the most egregious inequities.
The central claim of this Commentary is that a commitment to social justice lies at the heart of public health. This commitment is to the advancement of human well-being. It aims to lift up the systematically disadvantaged and in so doing further advance the common good by showing equal respect to all individuals and groups who make up the community. Justice in public health is purposeful, positivistic, and humanistic. The aims of public health deserve a great deal more societal attention and resources than the political community has allowed.
The authors thank Benjamin Berkman, Sloan Fellow at the Georgetown University Law Center, for research and editorial assistance
NOTES
1. D.E. Beauchamp, “Public Health as Social Justice,” in New Ethic for the Public’s Health, ed D.E. Beauchamp and B. Steinbock (New York Oxford University Press, 1999), 105-114.
2. J. Rawls, A Theory of justice (Cambridge: Harvard University Press, 1971).
3. M. Powers and R. Faden, Soda/Justice The Moral Foundations of Public Health and Health Policy (New York Ox- ford University Press, 2006).
4. Ibid
5. L.O. Gostin, “Public Health Law in an Age of Terrorism; Rethinking Individual Rights and Common Goods,” Health Affairs 21, no. 6 (2002): 79-9
6. K.W. Ellbert et aL, Measuring Expenditures for Essential Public Health Services (Washington: Public Health Foundation, 1996).
7. See, fore example. Institute of Medicine, The Future of the Public’s Health in the Twenty-first Century (Washington: National Academies Press, 2003).
8. Public Health Leadership Initiative, A Blueprint for Health)/People in Healthy Communities in Twenty-first Century (Washington: Trust for America’s Health, forthcoming).
9. LO. Gostin, J. I. Boufford and R. M. Martinez, “The Future of the Public’s Health: Vision, Values, and Strategies,” Health Affairs 23, no. 4 (2004): 96-107
10. L.O. Gostin, “Medical Counter measures for Pandemic Influenza: Ethics and the Law,” journal of the American
Medical Association 295, no. 5 (2006): 554-55
SAMPLE ANSWER
Social Justice in public health
Obesity has been associated with increased multiple pathophysiological disorders such as cardiovascular diseases, diabetes, and asthma. Obese children have also been found to be less successful into adults. This has spawned into a vicious cycle where poverty begets obesity; leading to increased poverty. Very few stakeholders seem to be bothered; and this gap must be filled to ensure that the timing bomb problem is circumvented before it explodes. Managing of organization conflict is one of the most social justice issues. These conflicts could be associated with institutional change resistance, and or clashing view point. Institutional conflicts are essential stage in change process and could serve as the progress engine when handled carefully. It is important for a leader to manage the differences between workmates in a manner that it reduces all destructive forces and harness the workforce energy constructively (Heifetz & Linsky, 2002).
This is challenging especially for the leader because the conflict temperature could boil over and burn them in the process. Issues associated with cultural competences and weight issues are the most common social justice concerns in the public health sector. This is especially so with the increased wave of obesity in underprivileged communities. Self-awareness is one of the skills emphasized in this course. Responding to interpersonal and group issues is associated such as addressing inequitable representations dynamics and developing an inclusive cultural society is also emphasized. Other skills enhanced includes skills which will ensure effective transformation such critical analyzer, and effective leadership to spearhead implementation of institutional norms and policies which are all inclusive and equitable. The most important skill gained is that of collaborating with other disciplinary to foster societal changes (Gostin &Powers, 2006).
References
Gostin, L., & Powers, M. (2006). What does social justice require for the public’s health? Public health ethics and policy imperatives. Health Affairs, 25(4), 1053-1060
Heifetz, R. A., & Linsky, M. (2002). A survival guide for leaders. Harvard Business Review, 80(6), 65-72.
We can write this or a similar paper for you! Simply fill the order form!
In this program you have explored why and how public health leaders should apply sound business principles in public health practice. Yet with their mission of helping the most vulnerable populations, public health organizations cannot be driven by an exclusively “market justice” perspective, in which the principles of self-interest, individualism, and voluntary behavior are given priority.??For this Discussion, you are asked to consider a scenario in which you, as a public health leader, have the opportunity to articulate the “social justice” perspective of public health to an individual who holds a market-justice position and who also has a lot of influence within the community.??As Heifetz and Linsky (2003) observe in one of your readings this week, “Leadership is an improvisational art. You may be guided by an overarching vision, clear values, and a strategic plan, but what you actually do from moment to moment cannot be scripted. You must respond as events unfold” (p. 45). Nevertheless, to help prepare you improvisational opportunities in the future, think through and “script” what you hope you would do and say in the following scenario. Reflect carefully on how best to influence this individual and what might be gained by explaining the social justice perspective that informs public health
Scenario?
You are the Director of the local public health department. You are at a social event one evening with many political leaders and influential community members. You meet one particularly influential person who is an avowed “market justice” advocate (even if he or she doesn’t use that terminology). You introduce yourself. The person looks puzzled and replies, “Public health, huh? You know, I don’t know much about public health. What are you guys all about? What do you do? What are your values?” How would you respond???
ANSWER THE FOLLOWING QUESTIONS:
1. What would you tell this person in order to communicate the social justice perspective and values to this market-justice leader in the community?
2. Identify and discuss 2–3 of the principles you learned from this week’s Learning Resources on influencing others and surviving as a leader that you would want to apply in this scenario.
USE THESE ARTICLES ONLY:
Gostin, L., & Powers, M. (2006). What does social justice require for the public’s health? Public health ethics and policy imperatives. Health Affairs, 25(4), 1053-1060.
This article discusses how social justice and attending to the needs of the disadvantage affect moral aspects of the realm of public health. This article provides examples of the kinds of policies that public health agencies utilizes to manage the field, while shedding light on major public health controversies of the field of study. This article stresses the need for justice and fair disbursement of common advantages and the sharing of common burdens.
Please apply the Application Assignment Rubric when writing the Paper.
I. Paper should demonstrate an excellent understanding of all of the concepts and key points presented in the texts.
II. Paper provides significant detail including multiple relevant examples, evidence from the readings and other sources, and discerning ideas.
III. Paper should be well organized, uses scholarly tone, follows APA style, uses original writing and proper paraphrasing, contains very few or no writing and/or spelling errors, and is fully consistent with doctoral level writing style.
IV. Paper should be mostly consistent with doctoral level writing style.
SAMPLE ANSWER
Communicating the Social Justice Perspective
Justice refers to fairness in decision making processes and the way people are treated. It emphasizes on equal disbursement of burden and advantages. In health care, social justice is a twin moral concept which involves improving health by focusing needs of the most underprivileged. Social justice is the integral part of ensuring that good health is provided to everyone through identification of patterns of disadvantage individuals whose access to health prospects is limited. Therefore, social justice in public health could be elaborated in two aspects; health improvement of the underprivileged population; and fair treatment to the unfortunate communities. These aspects of social justice are paramount and facilitate richer knowledge of public health care (Gostin &Powers, p.1054, 2006).
The main principles of social justice include; Access– To ensure that equitable health care is provided to all people, health infrastructures must be established. These include proper transportation services, good natural environment and enhanced information environment. These are common hindrances of social justice in public health which must be addressed. Equity- refers to equal distribution of health care advantages and disadvantages. Allocation of public health resources should never be based on market influences, political values or societal stature. Health care plans should be devised while paying attention to the underprivileged in the society. Social justice demands that it is each person’s rights to have equitable dissemination of resources especially during extreme health care emergencies; where the disadvantaged risks for unjust is heightened. Participation: this includes all opportunities expandable in concerns for human health. Social justice demands for not only tangible but also long term commitment by public health system at local, State and government in ensuring that health care is provided to all (Gostin &Powers, p. 1058, 2006).
The price of oil has plummeted over the last two months. Your first task is to explain the effect that this is having on the airline industry currently. How are airlines reacting? What adjustments, if any, are they making to their strategies? Second, you should select an airline and discuss the issues that must be assessed in the event of a prolonged period of low fuel prices. You should consider issues such as competitive positioning, fleet renewal schedules and risk assessment, for example. You should refer to the airline’s stakeholders and consider their expectations as well.
You can use charts and graphs as needed.
SAMPLE ANSWER
Fuel price and its effect on airlines
Introduction
The recent attenuation in fuel prices is expected to trigger a shift in various facets across the airline industry; ranging from possible reduction in air fares and higher profit margins for companies, to a reduction in the demand for fuel efficient airplanes as the need to hedge against increasing fuel prices diminishes. Airlines are already reacting to the lower costs of fuel it will only be a matter of time before companies review their strategies to accommodate the new status quo. The low cost of fuel is not only expected to reduce the cost of operation but it could also mean higher levels of competition as customers seek low priced planes. This paper is a discussion on the impact of low fuel costs on the airline industry to establish the reaction from airlines and adjustments that are currently going on in response to these changes.
Discussion
Impact of low fuel prices on the airline industry
The major force behind the high operational costs felt by airlines can be attributed to the cost of fuel. Accordingly, the plummeting fuel prices have the impact of reducing operational costs and this is directly reflected in the company’s level of profitability. Schifter (2015) notes that when the price of an input falls, the likely result is an increased level of profitability as a reduction in expenditure is witnessed. In an industry where the costs of operation have mostly been embellished by the ever increasing fuel costs, this marks a period of relief and a chance to record higher profits from operations (Australia freight transport report, 2015). This means that in the event that airlines do not reduce their fares immediately, they are expected to gain immensely from the elevated profit levels (Choudhury, 2015). Paris (2015) however notes that this may be short-lived because airlines may soon succumb to market pressures to lower air fares.
A major impact that the low fuel prices is having on the airlines is the pressure to reduce air fares in response to the low prices. The pressure from customers as well as governments is very high as fuel prices continue to fall and it is expected that most airlines will soon reduce their fares in order to remain competitive (Paris, 2015). Töytäri et al (2011) notes that in a competitive environment, companies aim at attracting customers through providing the most attractive packages and offering low prices is one of the tactics that companies use to attract customers. Furthermore, customers are likely to be attracted to lower prices and airlines that do not reduce their prices once the trend begins may end up losing their customers. The pressure to revise air fares downwards is therefore high among airline companies and this is expected to reduce prices across the industry.
A projected impact of the low fuel prices is that customers may lose out on the high end tactics that airplanes employ in order to maintain a decent level of clientele. The law of demand and supply portrays that as prices fall, supply also falls. This maybe applicable in the airline industry because lower fares do not lead to significant profits and the enthusiasm to provide services may not be as high as when fares are high (Tucker, 2010). Australia freight transport report (2015) notes that as fuel prices go up, fare prices go up and this means higher profitability for airlines; which in turn invest more in quality services in order to attract more customers. Low fares on the other hand will reduce such proactive strategies because it will be easy to attract customers without the need to invest in extra efforts. Customer comfort is therefore at stake as less may be invested in delivery of quality and unique services. In the event that airline fares may fall as a result of the reduced fuel prices, airline enthusiasm to make sales may be affected. Furthermore, low prices mean that more people can now afford to fly and less effort is needed to attract customers (Choudhury, 2015).
The low fuel prices are considered a major throwback for manufacturers of fuel efficient aircraft like the A320ceos and B-737 Max among others. Such aircrafts were designed to counter the high fuel costs and thus improve profitability for airlines. With fuel being the major line of expenditure for airlines, most airlines had the purchase of fuel efficient aircraft in their future plans in a bid to reduce costs and thus promote profitability (Schifter, 2015). Falling fuel costs however mean that airlines have less urgency to purchase fuel-efficient airlines as the normal aircrafts will still serve cost effectively given the low fuel prices. As noted by Flottau (2015), the main argument for fuel efficient aircraft is to lower operational costs and when this becomes less important as fuel prices fall by almost half, the result is lower demand. This basically means that the demand for fuel efficient airplanes could be negatively affected by the low fuel prices as more aircrafts consider the use of old aircrafts. The low prices mean that airlines can effectively delay the expenditure on new fuel efficient aircrafts and thus invest in other activities aimed at promoting business.
The reduced demand for these aircrafts also pose a threat to manufacturers who have currently accumulated huge orders in that customers may start cancelling their orders. This as noted by Flottau (2015) has caused a panic among manufacturers who may now be forced to speed up their production processes to avoid losses in case airlines decide to cancel orders. However, some experts are confident that this scenario is unlikely and indicate that airlines will only withdraw their plans to purchase their fuel-efficient planes if they are assured that prices will remain low for many years. Boeing’s earnings for example are still expected to continue rising despite low fuel prices and cancellations have been minimal (Rich, 2015). While airlines may choose to use their older aircrafts for longer periods, the demand for fuel efficient aircraft may not be significantly affected because an increased number of people who can afford to fly will still call for the purchase of more aircrafts.
Experts in the airline industry suggest that the reduction in demand for fuel efficient aircraft may not be immediate or very evident at this particular point because airlines may not have adjusted their strategies to respond to the new prices (Rich, 2015). Furthermore, it would be difficult to judge whether the reduction in the number of aircrafts ordered is as a result of the low prices or as a result of saturated orders and backlogs held manufacturers which may force them to regulate orders. In the event that the fuel prices keep falling, a shift in the demand curve for the fuel efficient airplanes is likely to change as shown below.
Q1
Qo
Quantity
Fig 1: Shift in the demand curve for fuel efficient aircrafts, with lesser quantities demanded at Q1.
Flottau (2015) refers to the strategy where airlines secured as many fuel efficient planes as possible as a form of hedging that is quite expensive. This followed an assumption that fuel prices will always be high as demonstrated by the global trends in the recent years; such that airlines sought to purchase the airplanes as a means of life insurance against skyrocketing prices and thus compete effectively. Until recently, the demand for the airplanes including the Boeing and Airbus have been high and order backlogs have been evident as airlines compete to own fuel-efficient planes; with manufacturers of these planes experiencing a boom. With the falling fuel prices, these manufacturers could see a fall in revenues as demand for the fuel efficient airplanes declines (Tucker, 2010). In the face of continued fall in the prices of fuel, reduced demand could see the supply curve shift to the left as indicated below. This denotes a change in the economic conditions which force the supply curve to shift as less quantities are supplied. At a similar price, p, a lower quantity of fuel efficient aircrafts will be supplied if fuel prices keep going down as indicated by q1 (Tucker, 2010).
Price
P
Q1
Q0
Quantity
Fig 2: Shift in the supply curve of fuel efficient manufacturers
Reactions from industry players
The effects of reduced fuel prices on the airline industry are undeniable and it is expected that players from the industries will react to these changes by adopting various strategies. So how are the airlines reacting in the midst of the changes identified? Tucker (2010) notes that, whenever the price of an input goes down, organizations are often left with two choices; to reduce the price of their products, or to add onto their profitability by maintaining current prices. Either way, a company’s actions affect future profitability levels and airlines must therefore make strategic decisions to react to the price changes without affecting the demand for their services.
A majority of airlines are yet to adjust their fares to fully match the low costs of fuel; a factor that has been associated with risk aversion. Airlines are still assessing the economy to determine whether the fuel prices will remain low in the future in order to avoid situations in which they reduce fares only to hike them following changes in the fuel prices (Paris, 2015). However, various airlines including Virgin Atlantic, Emirates and Qantas have already started reducing their fares by a huge magnitude in response to the falling prices and their actions are likely to trigger similar actions throughout the industry as airlines seek to compete with their peers (Paris, 2015; Saleem, 2015).
As indicated in a discussion above, the urgency for fuel efficient airplanes is expected to reduce if fuel prices keep falling and this may be reflected by changes in company strategies. Airlines are now considering keeping their older aircraft models as opposed to purchasing fuel-efficient airplanes. It is apparent that companies are increasingly becoming comfortable with their older models and thus considering the diversion of funds intended for the purchase of fuel-efficient planes. The need for bank facilities to purchase such planes may also be suspended by such companies if fuel prices continue to fall.
Case study of British Airlines
British Airways (BA) remains one of the most influential airlines in the world and its reaction to the low fuel prices is an important industry pointer and could possibly represent the industry’s reaction. British Airways is responding slowly to the changes in fuel prices and little has been done in terms of bringing down air fares (Paris, 2015). This can be attributed to the volatile nature of fuel prices which is often unpredictable. British Airways may be reluctant on reducing air fares because there is a probability that price adjustments made may need to be revised once again when there is another change in the market. In addition, fuel prices cannot be directly translated into lower fares because the airline purchases fuel long in advance and hence the reduction in current prices cannot automatically translated into lower prices. The pressure is however high as other airlines start reducing their fares. The likelihood therefore is that British Airways may end up lowering its prices to match its peers in order to retain its market.
While lowering air fares would seem the obvious reaction by airlines following the low fuel prices, the airline should not be quick to lower their fares because the volatility of the economy may not sustain the prices for a long period. In essence, revising the company’s strategy and budget based on the current low prices may not be a valid action because there is no certainty that the prices will remain low. It is however apparent that the company must effectively study the trends in the economy and strategies that are being adopted by other airlines in order to compete effectively (Heerkens, 2004).
The low prices of fuel present a change in the business environment for British Airways and different airlines may respond in their own unique way. The most likely effect of low fuel prices would be lower fares as airlines respond to market pressures to reduce prices. BA must engage competitive positioning tactics that will ensure that despite the changes adopted by other companies in response to the low fuel prices, the company still retains its market share through the season. It is notable that due to the low fare prices, clients have a variety of airlines to choose from and it is only through creating attractive features and creating value for clients that BA will prevent the airline’s customer from going for lower prices elsewhere (Töytäri et al, 2011). In the event of a prolonged period of low fuel prices, British Airways needs to weigh the possibility of reducing air fares according to the industry standards and thus attain a competitive position in the market. Töytäri et al (2011) suggests that the quality of service must be top-notch for any company that seeks to maintain competitive positioning. He indicates that customers are not only attracted to low prices but the nature and quality of services received could make them prefer a highly priced product.
British Airways may need to re-evaluate its fleet renewal schedules as it adjusts to current economic conditions. British Airways which is known for a well maintained fleet and affinity for low-cost airplanes may use this opportunity as a chance to invest in other projects as opposed to replacing its current airplanes with the fuel efficient planes. It is notable that one of the main focus for the airline was to replace its older models with fuel efficient ones in order to promote profitability over time. The lower prices however may call for a revision of the company’s fleet renewal strategy to reduce the need for fuel efficient airplanes.
As British Airways makes strategy changes following the low fuel prices, it is imperative that the management takes into consideration the need for risk assessment (Yilmaz, 2015). Flottau (2015), notes that, as fuel prices fall, there is a likelihood of various business risks including the possibility of rising prices in the future. According to Rich (2015), fuel prices are highly volatile and an airline must be extremely careful to avoid making decisions that may place it on the wrong side of fuel prices in the future. In addition, extremely low prices may push air fares too low for the companies to make adequate profits; especially where the company has invested highly in other systems for quality assurance. Companies which have not invested highly on class and quality measures including excellent customer care, social amenities for customers and in-flight services may find it easier to drop their prices in response to low fuel prices because this is the major aspect of their expenditure. World class airlines like BA however may have a hard time matching such prices because their expenditure is beyond fuel prices only. This means that the company may end up losing its customers to other airlines and this risk must therefore be averted through risk assessment which will lead to the adoption of effective strategies. In response to such a risk, BA may invest in continued dedication to excellent customer service and advertise the airline as an airline of choice for customers who choose comfort.
Conclusion
The low fuel costs dictate a change in various aspects of the airline industry. This discussion establishes that as the prices of fuel reduce, airlines are expected to experience pressure from customers to reduce air fares; which calls for airlines to react through well designed adjustments to their strategies. In the event of continued fall in prices, the probability of a fall in demand for fuel-efficient aircraft is apparent as the urgency to save on fuel experienced during high prices diminishes. Companies like British Airways must adapt effective strategies that promise to meet the needs of customers for lower prices while maintaining decent profitability. Risk assessment is highly necessary to assure continued profitability in the face of reducing fuel prices.
Reference List
Australia freight transport report 2015, Business Monitor International, London. Retrieved from
Töytäri, P. et al 2011, Bridging the theory to application gap in value-based selling.The Journal of Business & Industrial Marketing,Vol 26, Issue 7, pp. 493-502. doi:http://dx.doi.org/10.1108/08858621111162299
Yilmaz 2014, The management strategies for resource dependency risk in aviation business,International Review of Management and Business Research, Vol 3, Issue 3, pp. 1551-1563. Retrieved from http://search.proquest.com/docview/1618165539?accountid=45049
We can write this or a similar paper for you! Simply fill the order form!
Assignment due Sunday Feb 15, 2015 one page
To complete the following assignment, go to this week’s Assignment link in the left navigation.
1. Argument Outline
Please choose one of the following videos:
o Peter Singer’s Ethics
o Slavoj Zizek in Examined Life
o Martin Luther King Jr. on NBC’s Meet the Press in 1965
o Alan Keyes v. Barack Obama debate on death penalty
For this assignment, you will outline at least one of the arguments that you believe are made in the video you selected. In your outline:
o Identify the issue that is addressed and the conclusion that is presented.
o Identify the premises that are given in support of that conclusion.
o Explain whether or not you think the argument is convincing by presenting your reasons for this position. If you do not have evidence for your position, you should consult scholarly materials that relate to the position you present.
Here is an example of an outline about an argument from the Monty Python Argument Clinic video. Utilize the same structure found in the example, but be sure to provide enough detail to satisfactorily complete all aspects of the prompt.
There is no minimum word count, but you must include a title page and reference page in APA style. The only required resource for this assignment is the multimedia source you chose to analyze. This should be the source that you primarily use to complete the assignment. Secondary sources are welcome but not necessary, and they should not be used in place of the argument piece you selected.
SAMPLE ANSWER
Argument Outline
Peter Singer’s Ethics
The issue that is being addressed in this argument is the role that is currently being played by the affluent in society towards the alleviation of the suffering of the poor in society. The proponent of this school of thought is of the opinion that the loss or expense incurred wealthy in society is nothing compared to the gain that will be realized by the austere who will be on the receiving end of this help.
Peter Singer, the Australian Philosopher published what he termed as ‘Practical Ethics’ in 1993. This publication was basically made with the sole aim of convincing the affluent in society to give towards charitable causes. His principles are based on the doing of the greater good through minimizing pain and in the process alleviating pleasure (Singer, 1972).
The Premises that the author takes are dependent on the relative positions of the two parties.
The first premise he puts forward is the fact that everyone who has even abit of surplus is morally destitute. This is because anything extra that they have could be used to improve the welfare of the poor.
Another premise that he forwards is that all suffering experienced by each and every organism is the same and there is no form of suffering that is more special than the other. This means that animal suffering is just as grave as that experienced by humans (Singer, 1974).
I agree only partially with the conclusion. The reason why this is partial is the fact that it is indeed morally upright to help out the less fortunate. I however disagree with it too in that the strict application of this is bound to create laziness and also discourage hard work which leads to wealth.
References
Singer, P. (1972). Famine, affluence, and morality. Philosophy & Public Affairs, 229-243.
It is to be analytical rather than descriptive. It should reflect a good understanding of the aid-growth theories and empirical methodologies
It is a research intensive exercise and involves identifying and discussing the relevant papers in the literature.
Articles like Burnside and Dollar(2000), Levine and Roodman (2003) should be used along side other journals and papers
SAMPLE ANSWER
Introduction
In our context today, many argue that financial developments measured in the eyes of a monetary indicator and credits are imperative in economic growth. These allegations have led economist to find a balance in the pursuit of financial liberalization for countries to grow faster. In as much as it may be empirically proven that there is a strong connection between growth and finance, there is no proper base that ascertains that the two antecedents spur growth. It is against this background that this paper seeks to explicitly analyze the finance-growth relationship through an empirical approach that incorporates other methods (Burnside, & Dollar, 2000).
Burnside and Dollar in their attempt to find out the impact of aid on the economy discovered that aid would only be effective in an economy that has a sound fiscal, trade and monetary policies. This has caused many donors to only focus their aid on good economic policies (Burnside, & Dollar, 2000). This dissertation aims to analyze the hypothesis behind aid as the most efficient agent in the growth of an economy. The paper will also address the impact that foreign aid intrigues in the economic growth of a country.
The Neo- Classical Model of Exogenous Growth
This approach introduces the components involved in sustaining a positive growth rate of a country per capita over a period. According to Burnside and Dollar, continual improvements in technological knowledge that in turn affects the forms of new goods, markets and processes are critical to sustaining growth. On the other hand, they allege that in the event that a country lacks technological progress, the fruits are most likely to decrease the impact of economic growth. In his approach, he describes the production function through a theory below;
Y-F {K} (Burnside, & Dollar, 2000).
In this theory, he explains that K is the capital stock while Y determines the aggregate stock that is determined only by a given state. This also entails a range of available approaches under different capital. K is a cumulative indicator that identifies the various capital goods and includes human, as well as physical capital (Burnside, & Dollar, 2004). This model puts into assumption the aspects of capital and labour as fully employed. The central purpose of the cumulative production function is that it diminishes returns to the accumulation of capital.
In order to ascertain that the rate of capital stock increases in a country in a given period, the Solow and Swan theory is incorporated. This approach assumes that people save a stable fraction S of their total gross income Y. However, this approach puts into assumption that taxes are not included in order to identify the national income and output (Burnside, & Dollar, 2004). A depreciated level of capital stock is connoted as δ. The rate at which capital accumulates is Sy, while the rate of the old capital that wears out is QK. The rate of the net increase of capital inclusive of the net investment is;
K=SF (K)-δK (Burnside, & Dollar, 2004).
According to this theory, savings and investments can only be identical when taxes and government expenditures, and international trade are excluded since they both represent the flow of income spent on investments goods rather than on consumed goods.
However, in the absence of a growth in technology and technological changes within a nation, the returns are more likely to diminish, this affecting the state of an economic growth (İnce, 2011). According to this author, boosting savings with the objective of increasing growth is considered void since an increase in s will only raise the rate of capital accumulation temporarily and will not affect the growth rate of a country (Batraga, Brasliņa, & Viksne, 2014). When S is however increased, the levels of output and capital are likely to increase thus changing the savings schedule to an increase.
Endogenous Growth Models
The use of endogenous growth model is a main alternative to the neoclassical growth approach. This model slightly varies from the neoclassical method of growth since it includes a couple of inputs such as technology, physical capital, human capital, social capital, intermediate goods, organizational capital and institutional design (Batraga . et al 2014). The increase of output according to this model changes with the other mentioned inputs, thus making it difficult to find stability in the linear relationship between investment and growth.
The neoclassical approach depicts that aid fills the financial gap and allows for greater investment and growth opportunities in a country. However, this assumption only finds base if the investment is liquidated and constrained and the incentives that should be invested are favourable (Boreham, 2008). In a nutshell, then the incentives to invest are low, the investments level also fall low. Aid, on the other hand, may also cause a negative effect on investment incentives, a factor that could cause a country to seek for more aid in the future. It is, therefore, imperative to consider the fact that aid can finance consumption rather than investment (Abdessatar, & Rachida, 2013). Burnside and Dollars allegation that aid increases growth under a good policy is substantial and does not ascertain if aid can lead to investments.
Theory of Aid and Growth
The standard model that has been in use for years now to justify aid is that of two-gap model that is attributed to Chenery and Stout. In this approach, the first gap is inferred to as that between the investment amounts required to achieve a growth rate and the available savings (Rajan, & Subramanian, 2008). The second gap is that which describes the import requirements that are needed for a given level of production, inclusive of the foreign exchange earnings. In this approach, economic growth is tied to the investments as shared in the GDP. This growth is adjusted to factors that reveal the state of the investment, whether high or low (Hansen, & Tarp, 2001). The amount of investments, therefore, sums the domestic savings and foreign aid of a country.
In summary, Burnside and Dollar, in their pursuit to find the balance in the relationship between foreign aid, economy and growth found that aid has a positive impact on growth and development of a country. This can only be possible is such a country has a good fiscal, trade and monetary policy and has few pressures on poor policies (Burnside & Dollar, 2000). These factors can be achieved when empirical ideologies that are growth oriented are introduced.
Conclusion
This dissertation focused on Burnside and Dollar (2000) ideologies that viewed the relationship between aid and GPA per capita of a country. In as much the results have faced a wide debate from empirical researches; aid has a significant negative impact on a countries GDP per capita growth (Gupta, 2004). However, when a good policy environment is cultivated, aid has a significant impact on the economy of a country. It is important that donors understand and create frameworks that provide them with better tools to improve developmental agendas in different countries (Easterly, Ross, & Roodman, 2003).
Works Cited.
Abdessatar, A., & Rachida, B. J. (2013). Institutional Quality and Financial Stress: Experience From Emerging Country. Studies In Business & Economics, 8(3), 5-20.
Batraga, A., Brasliņa, L., & Viksne, K. (2014). Identification of Innovation Ideas in Its Development Process. Management of Organizations: Systematic Research, (70), 23-40. https://www.doi:10.7220/MOSR.1392-1142.2014.70.2
Boreham, G. F. (2008). The Financial Markets Approach to Economic Development in LDCs. Service Industries Journal, 6(1), 22-41.
Burnside, C., & Dollar, D. (2000). Aid, policies, and growth. The American Economic Review, 90 (4), 847-868.
Burnside, C., & Dollar, D. (2004). Aid, Policies, and Growth: Reply. American Economic Review, 94(3), 781-784.
Easterly, W., Ross, L., & Roodman, D. (2003). New data new doubts: A comment on burnside and dollar’s “aid, policies, and growth” (2000). National Bureau of Economic Research Working Paper Series,
Gupta, K. L. (2004). Foreign capital and domestic savings: A test of Haavelmo’s hypothesis with cross-country data: A comment. Review of Economics & Statistics, 52(2), 214-216.
Hansen, H., & Tarp, F. (2001). Aid and growth regressions. Journal of Development Economics, 64 (2), 547-570. doi:DOI: 10.1016/S0304-3878(00)00150-4
İnce, M. (2011). Financial Liberalization, Financial Development and Economic Growth: An Emprical Analysis for Turkey. Journal of Yasar University, 6(23), 3782-3793.
Rajan, R. G., & Subramanian, A. (2008; 2008). Aid and growth: What does the cross-country evidence really show? Review of Economics and Statistics, 90 (4), 643-665.
We can write this or a similar paper for you! Simply fill the order form!
explain with the reference to decided cases, what a person must do to establish negligence. expand on the test which may be applied and discuss what remedies and defenses are available. how does negligence relate to professional liability?
SAMPLE ANSWER
Introduction
Negligence is a tort that refers to body or a number of rights and obligations that are remedied by courts through civil proceedings that grants the victims some compensation for any harm suffered as a result of wrongly acts committed against them. There are several elements that must be present for an action of tort to be successful in a court of law.
The Duty of Care
For an action of the tort of negligence to be successful, the duty of care must exist. For example in the case of Haynes v Harwood where the plaintiff, who was a police officer risked his life and sustained injuries when he ran after some horses in a bid to bring them under control after they were left unattended. The owners of the horses owed a duty of to other road users who may have been harmed by the horses if they were left unattended. The concern is mostly what an average ordinary person would do in case of such situation.
Breach of the duty of Care
The duty of care owed to the third parties must have been breached for an action of negligence to succeed in a court of law as in the case of Brandon v Osborne Garrett & Company.
Causation
The breach that occurred must have caused some injury or damage to the victim.
Damage or Injury
Damage or injury must have occurred and it’s not restricted to physical body harm only it also refers to monetary loss, emotional stress or even some embarrassment caused.
These are the duty of care must exist to the plaintiff, the duty of care must have been breached, there must be causation and damage or injury.
The remedies available to the tort of negligence include damages and injunction. Damages can be classified under nominal damages where a tort has been committed but there no losses or harm caused to the victim. The others are general, special damages or aggravated damages.
The defences available to an action of tort are vicarious liability, contributory negligence or volenti Non fit injuria. In the case of Haynes v Harwood, the defendants pleaded that the actions of the police officer amounted to voluntary assumption of risks hence the defendants were not liable. But the court established that the defendants were actually liable and the victim was acted in the best interest of the public in a manner in which any reasonable man would have acted the same way. The test for the tort of negligence is that for a duty of care to exist, then the concern is what a prudent person or an ordinary person would do when faced with a similar situation. Professionals owe a duty of care to their clients as per the standards of an average professional in the ordinary cause of duty.
Your task is to prepare and hand-in a proposal including the nature of the project, the sources of information you plan to use, and the most important concepts and techniques to be applied.
The following conditions must meet in the project:
1)State your two chosen leaders. I want the following two leaders:
First Leader: Sir. Akbar Al Baker CEO of Qatar Airways.
Second Leader: Sir. Richard Branson. The Virgin Group.
2)Select at least 3 theories in which you will apply to the personalities and environmental situations of the two leaders you have selected.
3)State how you will apply insights from your journal entries to the two leaders you have selected. You may use this section to apply such insights to your own working situation. (I want working experience as a pilot)
4)State which sources you will use and the sources should be academically acceptable texts. I would suggest at least 5 references.
5)To prepare for this essay please read the required articles that is attached.
6)Finally word count for the proposal should be around 550 words.
SAMPLE ANSWER
Thesis Proposal
The following exercise entails the analysis of the personalities of two internationally known leaders with special attention being paid to the way their personal attributes relate to existent theories that elaborate more on this phenomenon. The two leaders who will be analyzed are Sir Richard Branson, CEO of the Virgin Group and Sir Akbar Al Baker who is the current CEO of Qatar Airways.
The three theories that will be applied to the analysis of these two individuals’ personalities are Allport’s Trait Theory, Eysenck’s personality Theory and Freud’s Tripartite Theory of Personality.
Freud’s Tripartite theory of personality divides an individual’s character traits into three main components namely the id, the ego and thirdly the superego. These develop at different rates and an individual’s overall personality can be defined as one of these depending on the most visible aspect of the person. One will be said to have a Psychotic Psyche, Healthy Psyche or Neurotic Psyche depending on which of the three are most pronounced.
Eysenck’s personality theory on the other hand employs two dimensions namely extroverted and introverted as a means of categorizing the various possible personalities that an individual may present. These are choleric, sanguine, phlegmatic and finally melancholic. Each of these are further divided into tens of smaller sub-categories.
Allport’s Trait Theory analyzes individuals subjectively based on their in-born traits combined with the environmental dynamics that they have been exposed to as they were developing. The theory takes the position that individual personalities are directly impacted by biology and their environmental variables.
The above theories can all be used to analyze the personalities of Sir Branson and Al Baker. This is due to the flexibility and practicality of the above mentioned theories and the information that is available regarding the two international business leaders.
My intended application of the insights
I will apply the insights I get to the different situations that these two leaders have been in specifically at the beginning of their respective careers, when things have been difficult for them and also how they have handled success. Since they are both in the business world, I will also apply the insights I am getting to their impact on the products that the organizations they currently lead supply to the market. Their relationships with different parties is another area where insights can be applied. These parties include their superiors where applicable, their subordinates, their competitors and also their customers.
With respect to my working situation of being a pilot, I will apply these insights to the ambitions I hold for myself in this profession, the working relationship I have with those around me and how I measure up against the recommended standards. I will also consider the motivation that I have as a pilot and what impact this has on my leadership if any.
Sources to be used
The following are the data sources that I intend to use in this study.
Bass, BM 2009, From Transactional to Transformational Leadership. Albany, NY: Free Press.
Pasmore, W. (2014) Developing a Leadership Strategy: A Critical Ingredient for Organizational Success. White Paper, Centre for Creative Leadership
Marx, T 2013, ‘Teaching Leadership and Strategy’, Business Education Innovation Journal, Vol. 5 no. 2, pp. 12-19.
Lang, R, & Rybnikova, I. (2012). Leadership is Going Global.
Malcolm, G. (2002). The Tipping Point: How Little Things Can Make a Big Difference. Boston: Back Bay Books.
We can write this or a similar paper for you! Simply fill the order form!