Business Theories and Concepts in Work Placement To reflect on your work placement experience utilizing the business theories and concepts that you have acquired in your course of study
Business Theories and Concepts in Work Placement
Objective: To reflect on your work placement experience utilizing the business theories and concepts that you have acquired in your course of study.
Write a paper – required to do the following:
Must include a description of the organization in which you worked, i.e., size, history, goods and/or services offered, nature of the customer base.
If working within a department of a large organization, you should also describe the department and its role.
Should give an account of the industry in which the organization is operating and its place in it.
Must outline your role within the organization.
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It is about business strategy in management, detailed on operational elements: competitive edge; attracting and maintaining talent; market share, turnover and profit increasing; performance increment. Everything in general and from ethics & compliance perspective
The paper is basically literature review chapter
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
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The owner of a new animal training school, which uses a special new technique and claims to be able to teach dogs to read, contacts your advertising agency.
The short-term goal of the new training school is to expand from its small premises on the outskirts of Brisbane to a nationally recognised company with many schools in all the major cities and large provincial towns.
The long-term goal of the school is to expand, over a 10 year period, from its base in Australia into America.
Describe in report form how you would put together a team to:
conduct market research
develop product knowledge
examine the situation including previous marketing activities and decide on a plan of action
Clearly describe the goals that you have set
how you would allocate roles and responsibilities to individual members of your team
what resources will you require (including team members)
set realistic timelines for your campaign
describe how you will obtain budget figures and relate actual costs to the budget
compile and attach an agenda for the inaugural team meeting
outline promotional activities that should be planned and some advertising methods that could be used but may not be appropriate
detail why, in your opinion, they would not be appropriate
describe how you intend to set up relationships with relevant groups and what groups would be targeted
what networks will be used to assist in the promotion
This Essay needs to based around electronic retailing and most importantly DIXONS CARPHONE
Understanding and Managing consumers! 2,500
Choose ONE of the following questions;
Q1: Explain the factors influencing consumer decision making in retail.
Q3: Evaluate how relationship marketing is utilized by retailers in the UK.
Q4: How can an understanding of consumer value aid marketing decisions in a retail context?
Q 5: Evaluate how an understanding of consumer emotions might be utilized by retailers.
Q 6: What is ethical marketing and why would a retailer engage. Provide practical examples.
Q 7: With more and more customers seeking value for money and discounts, is there still any merit
to relationship and services marketing?
Q 8: Explore the development and application of the marketing concept and evaluate its relevance
for contemporary retail. Provide practical examples
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UAE International Business Operation Company Analysis of a given business scenario, and propose and develop strategies relating to logistics for a UAE international business operation company.
The research should contain the following:
UAE International Business Operation Company
– Undertake a variety of activities to fulfill the requirements. These will include brainstorming and discussions, researching for information that will allow you to write a factual report and provide evidence to support the discussions in the report.
– Arrange an interview with appropriate people of your selected transport sector, if required.
– You will be required to produce an approx. 3000-word report.
– You will be required to apply your current knowledge and skills learned from the course, as well use new skills and information learned from other areas to effectively understand, recognize, and successful evaluate and discuss your findings.
Report structure
(1) Title page
– Names and ID of all group members
– Tile of the project
– Class details
(2) Introduction/ Background (~ 300 words)
– A paragraph on what your project report is about
– A paragraph or two about your selected transport sector in the UAE
(3) Findings, Evaluation, and Discussion (~ 1500 -2000 words)
– Discussion to be based on the requirement listed below with word limits
Growth in the transportation sector and contribution to UAEís strategic objective/s(~ 500 words)
(i) Do some research and find out if UAE has development in transportation as part of their long-term strategic vision ñ is your transport sector part of this?
(ii) Find out how much has your transport sector has grown in the last 5 -10 years
(iii) What particular area/s of the transport sector saw the biggest growth and why?
(iv) How has the development in your transport sector contributed to the UAE GDP ñ you can choose the time frame
Transport sectors contribution to UAEís employment (~ 300 words)
(i) Do some research and identify how your chosen transport sector has contributed to employment. What types of employment were created?
Government policy and expenditure in the transport sector (~ 500 words)
(i) Find out the government policies that apply to your transport sector ñ what do the policies imply?
(ii) Do some research and find out the level of government spending in your transport sector ñ where were the spending targeted?
(iii) What were the impacts of UAEís government spending on its economy, consumers, supply chain, businesses, and other affiliated industry sectors
Economic openness and impact on the transport sector (~ 500 words)
(i) Find out how the opening of the UAE economy and drive towards free trade has had an impact on your transport industry the UAE.
(ii) How opening of UAE economy and drive towards free trade has had an impact your transport sector?
(4) Conclusion (~200 words)
(5) Recommendations (~ 300 words) ñ Briefly discuss whether the current approach to your transport sector by the government is appropriate, and why? If not, then propose alternative strategies you think will be appropriate.
Format Guidelines:
Font: New Roman Times Font size: 12 Line spacing: 1.5 Alignment: Justify – Word Limit 3000+ (this should not include any model, diagram or materials used in the Appendix).
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Strengths and Weaknesses of Marxism in Business Ethics Answer the following questions in three to five sentences each: What are the strengths and weaknesses of Marxism in relation to business ethics? How would Friedman respond? How would Freeman? How would Marx analyze the case study “Working Conditions at Amazon“?
Strengths and Weaknesses of Marxism in Business Ethics
For the question ” How would Friedman respond? How would Freeman?” refer to ” Phil 186
Capital used to sell us visions of tomorrow. At the 1939 World’s Fair in New York, corporations showcased new technologies: nylon, air conditioning, fluorescent lamps, the ever-impressive View-Master. But more than just products, an ideal of middle-class leisure and abundance was offered to those weary from economic depression and the prospect of the European war.
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The written report must include Bakery design, types of equipment and layout, themes/style, menu and description, target audience, bakery location and labour demands with an employee schedule.
You must include charts like the weekly production schedule and employee schedule and menu. (DO it on EXCEL or included in the word document. )
!!!! This is not a marketing or business course assignment, this is a culinary arts course assignment, please don’t go too deep into business concepts.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
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In order to complete this component of the Assessment Portfolio, students will form a group (min. 4 – max. 5 group members). All groups must be formed by week 3 (Term 2) in order to start working on the poster in advance which will give students better chances to successfully complete this assessment component. This assessment component requires students to demonstrate knowledge and understanding of the two main marketing concepts which are STP (Segmentation, Targeting and Positioning) and the marketing mix (4Ps).
Submission of this component takes place in two stages:
1) Week 10: Submission of the 2000-word written group coursework. Details are provided below.
2) Week 12: Poster presentation (15 mins. max). This poster must be based on the information provided in the students’ written report. During this exercise, students practice both creative skills and communication skills. Students must decide on the organisation structure of the poster. However, it must address the given task and relevant theoretical applications must be used.
The task for the poster/group coursework: Choose one of the following scenarios:
• Development and marketing of a new product where you have to assume that you own your own business or,
• Development and marketing of a new product for an existing organisation (e.g. a new product for Apple, Coca-Cola, Virgin Media, etc.)
Once, you as a group, have chosen one of these scenarios, you must include the following information in your group coursework:
Note: you have to complete this assessment component by using professional sources such as industry reports, books, journal articles and other reliable sources.
A. Background information (general information about the organisation, its mission, vision, values, main competitors and industry/market in which it operates). (approx.400 words)
B. Evaluation of the tactical decisions which need to be made across the marketing mix: (approx. 1200)
1. Product:
• Discuss proposition forms: key values, benefits and characteristics of the product. How can this new product be classified? What are the customer needs and wants which this product will satisfy?
• Apply STP. By using relevant theoretical concepts, explain how the market is divided and subdivided into different segments. Explain how to determine which of the segments will be targeted. Justify your choice and comment on the targeting approach. Clearly explain which consumer segment/s this product is targeting.
• Carefully consider branding decisions. Propose the brand name and key brand associations. Identify words which help you to define perceptions of the brand. Based on this information, draw a perceptual map for your brand and its main competitors. Evaluate core brand elements: promise, positioning and performance. How will this brand stand out from its competitors?
2. Price:
• Keeping in mind the concept of the product life-cycle, explain your pricing strategy. Use relevant theoretical concepts to justify your answer.
3. Promotion:
• Clarify all the marketing communications tools, media and messages that the company will use to communicate with its audience. Use relevant theoretical concepts to justify your answer.
4. Place:
• Discuss the most effective distribution channels for your product. Keep in mind that ‘the goal is to make sure products arrive in usable condition at designated place when needed’ (Lamb et al, 2015, p.27). Discuss relevant retailing strategies in order to justify your answer.
C. Summary (approx. 600)
• Explain briefly the main ideas around the new product. Comment on who the main customers of the product are. How is the proposed product/brand different from those of its competitors? What are the key communication and distribution channels?
Your report should have the following structure:
1) Front-page
2) Background information
3) Evaluation of Marketing Mix elements (including STP)
4) Summary
5) Reference list
6) Signed records of the group meetings and contributions (please use form in Appendix A)
Please use relevant subheading to guide the reader.
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The word limit for this assessment is 2,000 words
Word Limits
All written assignments include clear guidance on the maximum amount that should be written in order to address the requirements of the assessment task (a ‘word limit’).
If the submission exceeds the word limit by more than 10%, the submission will only be marked up to and including the additional 10%. Anything over this will not be included in the final grade for the item of assessment.
Abstracts, reference lists, and footnotes are excluded from any word limit requirements.
Where a submission is notably under the word limit, the full submission will be marked on the extent to which the requirements of the assessment task have been met. Generally speaking, submissions under the word limit fall short of the requirements of the assessment task.
Learning Outcomes for the item of assessment
This item of assessment covers the following learning outcomes. For the full list of learning outcomes for the module, please refer to the Module Study Guide.
• Appreciate the role of Information Systems in business.
• Describe the various information systems and identify the categories of specific systems.
• Demonstrate an understanding of the role of information in the operations of business
organisations.
• Demonstrate an understanding of suitable information systems for effective management.
• Communicate IS/IT solutions. (C2 & C5)
Assessment Details
Task
Write an essay to discuss different types of information systems and how an ERP system can play a key role in managing and controlling organisation-wide information streams. Also, provide an in-depth analysis of how ERP systems can enhance data collection, and the organisation and dissemination capabilities of a business.
You are expected to cover the following:
• Introduction, aims, and objectives of this essay (300 words)
• Summarise and discuss:
o Categories of information systems (500 words)
o ERP systems (500 words)
o Benefits of ERP systems in a real-life business (400 words)
• Conclusion and recommendations (300 words)
Remember to:
• Demonstrate knowledge of the concepts and ideas studied in the course
• Demonstrate the use of analytical skills
• Communicate effectively using management terms or language
• Demonstrate theoretical and practical knowledge
• Do adequate, independent research
• Use the Harvard referencing system appropriately throughout the assignment
Advice:
Do not expect to find a ready-made study.
Produce your own essay by sourcing information about information systems in organisations by following recommended books, suggested reading materials and searches of recognised internet sources, journals, and the organisation’s published reports.
To manage the word count (2,000 words), you may use a series of appendices so that you can include comprehensive material to support your work.
Bibliography
To accomplish this essay successfully, the following specialized books must be considered:
Book Details
TITLE
Business Information Systems, 5th edn ; Chapter 2, Chapter 6, Chapter 7
SUBTITLE
Technology, Development and Management for the E-Business
EDITION: 5
AUTHORS: Paul Bocij, Andrew Greasley, and Simon Hickie
PUBLISHER: Pearson Education Limited
PRINT PUB DATE: 2015-02-19
EBOOK PUB DATE
N/A
LANGUAGE
English
PRINT ISBN
9780273736455
EBOOK ISBN
9780273736462
PAGES
Book
Book Details
TITLE
Management Information Systems; Chapter 9
MANAGING THE DIGITAL FIRM
FOURTEENTH EDITION; GLOBAL EDITION
AUTHORS: Kenneth C. Laudon, and Jane P. Laudon
PUBLISHER: Pearson Education
Book Details
TITLE
Business Information Management, 2nd edition
By Dave Chaffey, and Gareth White
May 2011
PUBLISHER: Pearson Education
Distributed by Trans-Atlantic Publications
ISBN: 9780273711797
640 pages, Illustrated
Assessment Brief: Managing Information and Technology
Assessment Structure
Essay
The word limit for this assessment is 2,000 words
Word Limits
All written assignments include clear guidance on the maximum amount that should be written in order to address the requirements of the assessment task (a ‘word limit’).
If the submission exceeds the word limit by more than 10%, the submission will only be marked up to and including the additional 10%. Anything over this will not be included in the final grade for the item of assessment.
Abstracts, reference lists, and footnotes are excluded from any word limit requirements.
Where a submission is notably under the word limit, the full submission will be marked on the extent to which the requirements of the assessment task have been met. Generally speaking, submissions under the word limit fall short of the requirements of the assessment task.
Learning Outcomes for the item of assessment
This item of assessment covers the following learning outcomes. For the full list of learning outcomes for the module, please refer to the Module Study Guide.
• Appreciate the role of Information Systems in business.
• Describe the various information systems and identify the categories of specific systems.
• Demonstrate an understanding of the role of information in the operations of business
organisations.
• Demonstrate an understanding of suitable information systems for effective management.
• Communicate IS/IT solutions. (C2 & C5)
Assessment Details
Task
Write an essay to discuss different types of information systems and how an ERP system can play a
key role in managing and controlling organisation-wide information streams. Also, provide an in-depth analysis of how ERP systems can enhance data collection, and the organisation and dissemination capabilities of a business.
You are expected to cover the following:
• Introduction, aims, and objectives of this essay (300 words)
• Summarise and discuss:
o Categories of information systems (500 words)
o ERP systems (500 words)
o Benefits of ERP systems in a real-life business (400 words)
• Conclusion and recommendations (300 words)
Remember to:
• Demonstrate knowledge of the concepts and ideas studied in the course
• Demonstrate the use of analytical skills
• Communicate effectively using management terms or language
• Demonstrate theoretical and practical knowledge
• Do adequate, independent research
• Use the Harvard referencing system appropriately throughout the assignment
Advice:
Do not expect to find a ready-made study.
Produce your own essay by sourcing information about information systems in organisations
by following recommended books, suggested reading materials and searches of recognised
internet sources, journals, and the organisation’s published reports.
To manage the word count (2,000 words), you may use a series of appendices so that you can include comprehensive material to support your work.
Bibliography
To accomplish this essay successfully, the following specialized books must be considered:
Book Details
TITLE
Business Information Systems, 5th edn ; Chapter 2, Chapter 6, Chapter 7
SUBTITLE
Technology, Development and Management for the E-Business
EDITION: 5
AUTHORS: Paul Bocij, Andrew Greasley, and Simon Hickie
PUBLISHER: Pearson Education Limited
PRINT PUB DATE: 2015-02-19
EBOOK PUB DATE
N/A
LANGUAGE
English
PRINT ISBN
9780273736455
EBOOK ISBN
9780273736462
PAGES
Book
Book Details
TITLE
Management Information Systems; Chapter 9
MANAGING THE DIGITAL FIRM
FOURTEENTH EDITION; GLOBAL EDITION
AUTHORS: Kenneth C. Laudon, and Jane P. Laudon
PUBLISHER: Pearson Education
Book Details
TITLE
Business Information Management, 2nd edition
By Dave Chaffey, and Gareth White
May 2011
PUBLISHER: Pearson Education
Distributed by Trans-Atlantic Publications
ISBN: 9780273711797
640 pages, Illustrated
