Wii Gaming Services and the Changing Media Landscape

Wii Gaming Services and the Changing Media Landscape Part 1 – Integrated Marketing Communications, and the Changing Media Landscape
Learning Outcomes

Integrated Marketing Communications. Student understands how integrated marketing communications can add value for customers.
Marketing communications objectives. Student can develop marketing communications objectives using the AIDA framework.
Promotion mix. Student can select the appropriate promotion tool to be used for different marketing communications objectives.
Media strategy. Student can design a simple message and media plan for a product or service offering.

Wii Gaming Services and the Changing Media Landscape Directions

This assignment assesses your ability to relate integrated marketing communications concepts to your product or service offering and the target market you selected. Here you will let your creative side shine as you think through how you would design the marketing communications for your product or service to effectively and efficiently communicate a clear, consistent and compelling message to your target market over the next year.
The course content does not cover IMC in great detail and you may want to refer to some open source references for more information on message design. A good one is: http://www.caad.au.edu/attachments/article/43/Class%207-Creative%20IMC%20Message%20Strategies.pdf

Wii Gaming Services and the Changing Media Landscape Assignment

Prepare your assignment beginning with a title page with your name and the name of your product or service. Then answer each of the following eight questions (four in part 1 and four in part 2) in order and number the beginning of your response to each question. Although you do not need to repeat the question, headings should be used to separate the sections. The paper should contain a minimum of 5+ pages of analysis for the responses to the eight questions.
Integrated Marketing Communications. Considering your new target market and any modifications, new product line extensions or new products you may have developed to serve the new target market needs, create your ‘Big Idea” to be the basis of the message strategy for all your marketing communications.
Marketing communications objectives. Write at least three marketing communications objectives using the AIDA framework discussed in the course content.
Promotion mix. For each of the three marketing communications objectives written in number 2, discuss which of the promotion tools would be the best choice to reach each of the three marketing communications objective. One tool must be advertising (traditional or online) You may have more than one promotion mix tool for any given marketing communications objective.
Media strategy. Discuss at least two of your media choices that you believe will best reach your target market with your advertising. Be specific with your choices, e.g. HGTV, Rehab Addict, because the product or service is targeting a do-it-yourself target market, or Home Depot website banner ads for the same target market. Or Morning TV National News, Good Morning America and The Today Show, 1st hour because your target market is educated urban workers. If using social media, discuss which social media and how they will be used to accomplish which objective.
Part 2 – Special Topics in Marketing
B2B Marketing, Marketing Information Systems and Measuring Marketing Activities

Wii Gaming Services and the Changing Media Landscape Learning Outcomes

B2B marketing. Student can differentiate the differences in marketing strategy between consumer markets and business markets.
Segmenting B2B markets. Student can identify the B2B market segments involved in a product or service offering
Marketing Information Systems. Student can identify at least three sources of input to a marketing information system for a product or service offering.
Marketing Metrics. Student understands the purpose of Return on Marketing Investment for the company, and can identify at least three metrics that should be used in a product or service offering to measure the effectiveness of marketing strategies.
Directions
This part of the writing assignment closes the loop on strategic marketing planning in that it identifies the types of marketing strategies the company might employ to market its offering through the value chain prior to its final customer. Also, strategic planning is useless unless there are reliable and useful sources of inputs and a way to organize the data to be used in the planning process decision making. Metrics need to be in place to measure how successful (or not so successful) the strategies to reach marketing objectives have been. Strategic marketing planning then becomes an ongoing process of measuring and adjusting to new information and current conditions.
Many of your responses to these questions will be your best educated and informed (as much as possible) information on your product or service offering’s company. Where concrete information is not obtainable, you should use your judgment and describe why you made your judgment call.

Wii Gaming Services and the Changing Media Landscape Paper Response

Respond to each of the following four questions in order and identify the number of each response. There is no need to repeat the number of the question.
B2B marketing. Consider your product or service offering. Based on the categories of B2B markets discussed in the readings, name at least two of the B2B markets that could be a target market for your company. Why?
Segmenting B2B markets. Using the Harrison, Hague, and Hague behavioral-based segment model in the readings, which of those segmentation schemes might be most appropriate category for your company? Why?
Marketing Information Systems. Identify at least three types of information your company should use in a comprehensive marketing information system for decision making purposes. Why did you chose each of them?
Marketing Metrics. Identify and discuss at least one financial metric and three performance metrics that would be important to monitor your company’s strategic marketing planning for the marketing efforts you identified for your new marketing mix strategies.

Wii Gaming Services and the Changing Media Landscape General Submission Requirements

Prepare as a word processed document (such as Microsoft Word). Use a simple 12-point font such as Times New Roman. Use black ink for majority of your work and only use colors if it enhances your ability to communicate your thoughts.
Your assignment should be the equivalent of approximately five pages of double-spaced text (although more are acceptable), approximately 1/2 page for each of the eight questions (four in Part 1 and four in Part 2). You may attach exhibits that will not be counted towards the page count of double-spaced text. The cover page and References page are not part of the written analysis.
Be sure your name, writing assignment number, and the name of your product or service are on the cover page of your writing assignment.

Wii Gaming Services and the Changing Media Landscape References

Include a References page, which includes references that explain the concept and references to the actual product.
You should use a minimum of six (6) references, four (4) of them dated 2015 to the present.
You should use APA style for a paper which includes formatting for page numbers, page margins, etc. More information about using a style guide can be found in the UMUC’s virtual library accessible from your LEO classroom in Content “Learn to Use APA” or at umuc.edu/library.
Upload your word processed document in your LEO assignments folder by the due date in the LEO calendar.
Refer to the grading rubric for these assignments. Be sure to note that 20% of your grade on this assignment will be based on your grammar, composition, adherence to the submission requirements, and use of an appropriate college-level style guide for writing and referencing.
Any questions? Please post in the general discussion forum for Week 8. Feel free to contact your professor by email.

Journal Entry Pertaining to Wisdom

Journal Entry Pertaining to Wisdom Write a one page the journal entry addressing the following questions.

Who is wise in your life? Think about the many people you know, regardless of the age. Who is the wisest person of these relatives, friends, and acquaintances? Why is this person a good example of wisdom? Do you think he or she gained this wisdom with age, or did it come from some other source? In what ways could you attempt to take on some of this individual’s character traits? What is stopping you from being wiser yourself?

Policies Regarding the Investigative Strategies

Policies Regarding the Investigative Strategies Find a journal article that discusses the strategies.

The article should be dated from 2010-current.
Summarize the article.
You are an administrator at a criminal justice agency (law enforcement, corrections, or court). What policies should be implemented to ensure the proper investigative strategies? A highly skilled investigator possesses two fundamental traits: first, the investigator knows the territory to which he or she is assigned, its personalities, its geographic location, its layout, and its overall operation; and second, the investigator is able to apply theory in practical situations. Upon completion of a field survey, a permanent record should be kept on file.

Daily Occurrences or Issues Journal

Daily Occurrences or Issues Journal Please write 3 journals, each around 180-185 words.

It is personally journal so it cannot use any resources. Just write something happened form daily issue such as you have a group meeting with your group for marketing class, or today you found family is really important. Please write 3 journals, each around 180-185 words. It is personally journal so it cannot use any resources. Just write something happened form daily issue such as you have a group meeting with your group for marketing class, or today you found family is really important. Please write 3 journals, each around 180-185 words. It is personally journal so it cannot use any resources. Just write something happened form daily issue such as you have a group meeting with your group for marketing class, or today you found family is really important. Daily Occurrences or Issues Journal Please write 3 journals, each around 180-185 words. It is personally journal so it cannot use any resources. Just write something happened form daily issue such as you have a group meeting with your group for marketing class, or today you found family is really important. Please write 3 journals, each around 180-185 words. It is personally journal so it cannot use any resources. Just write something happened form daily issue such as you have a group meeting with your group for marketing class, or today you found family is really important.

Daily Occurrences or Issues Journal Writing Guidelines

Please write 3 journals, each around 180-185 words. It is personally journal so it cannot use any resources. Just write something happened form daily issue such as you have a group meeting with your group for marketing class, or today you found family is really important. Please write 3 journals Daily Occurrences or Issues Journal, each around 180-185 words. It is personally journal so it cannot use any resources. Just write something happened form daily issue such as you have a group meeting with your group for marketing class, or today you found family is really important.

Presentation Review of a Professional Journal Article

Presentation Review of a Professional Journal Article Presentation Review of a Professional Journal Article
Use Assignment 1, create a three (3) minute PowerPoint presentation in which you:
Present the findings using presentation software of your choice with at least ten (10) topics / slides in your presentation.

Presentation Review of a Professional Journal Article References

Include a title slide and references section (These two [2] slides are not part of the ten (10) slide requirement).
Develop a creative, appealing presentation using your chosen tool for a professional audience, using two to three (2-3) colors, two to three (2-3) fonts, and two to three (2-3) other visuals. Presentation Review of a Professional Journal Article
Provide coherent, clear, organized, and substantive content that can be easily understood by the audience.
Provide audio narration of the presentation slides as if you were delivering the speech (Note: If you do not have access to a microphone, then you should provide detailed speaker notes with your presentation.)
Create a section of the presentation (five [5] slides) in which you:
A sample student-produced example is attached below.
Summarize three (3) critical main points of Assignment 1 topic paper.
Take a position on the three (3) main critical points that you have introduced.

Presentation Review of a Professional Journal Article Instructions

Your position should seek to a) inform your audience about the facts you have discovered through your research and b) attempt to persuade your audience to adopt your conclusions. Presentation Review of a Professional Journal Article
Include the APA reference(s) to your topic article and hyperlinks to other relevant references and resources.
Conclude your presentation with both a summary of the facts and your opinion of where future beneficial research on your chosen topic will lead. Presentation Review of a Professional Journal Article

Opinion across the Newspaper Official Editorial Page

Opinion across the Newspaper Official Editorial Page Essay of Opinion that is Positioned across from the Newspaper’s Official Editorial Page Several years ago, a Phoenix lawmaker introduced a bill that would have required students in Arizona’s colleges and universities to pay $2,000 in tuition costs out of pocket.

The legislator argued that this measure, in the words of a reporter for Capitol Media Services, “would ensure students have some ‘skin in the game,’ making it more likely they would take their education seriously”;
Taken seriously or not, the costs of higher education are rising dramatically, so much so that it is estimated that student-loan debt now exceeds credit-card debt in the United States. The burden of debt is so serious that in 2012 a lawmaker in the U.S. Congress introduced a student loan forgiveness act.
The editor of your local newspaper has asked you, as an economist, to write an”op-ed”; piece—that is, an essay of opinion that is positioned across from the newspaper’s official editorial page (thus opposite-editorial, and thus op-ed)—discussing some aspect of this crisis.
You may, for instance, want to write of the merits of canceling student debt; or of the role an educated populace plays in an economy based on technology and innovation, and thus the social self-interest in encouraging education; or of the benefits to society by way of higher incomes and therefore higher taxes paid to and by college-educated workers; or of the economic effects that loan forgiveness might have, intended or otherwise.

Opinion across the Newspaper Official Editorial Page Essay Approach

In other words, you have considerable leeway in the approach the essay takes. Opinion across the Newspaper Official Editorial Page Whatever the case, though, you must include an economic concept to inform your discussion. This is an essential part of the assignment, so please do not overlook it. If you do not understand what I mean by “economic concept”; then, once again, review the syllabus and the course blog.
Fitting your work to the space available is of critical importance. Your editor has 500 words to spare, not including your headline (the title of your essay) and your byline (that is, your name). Please be sure to include both. Anything more than 525 words or less than 475 words is unacceptable. Opinion across the Newspaper Official Editorial Page
Please be sure to have your op-ed piece in before that time. And please follow the formatting requirements as specified in your syllabus, naming your file to follow the conventions we have established in the first two assignments.
You would do well to study other op-ed pieces to get a sense of how they are structured; pointers to some of these pieces may be found on the course blog. You would also do well to have useful facts and figures to back up your case—to argue, that is, from reason rather than mere emotion.
It is worth noting, by the way, that our Phoenix legislator withdrew his proposed law. Do not let this fact materially affect your argument. It’s always possible, after all, that the legislation will be reintroduced. Opinion across the Newspaper Official Editorial Page
The editor, the newspaper’s readers, and I look forward to reading your work. Opinion across the Newspaper Official Editorial Page

Group Work with Children and Adolescent

Group Work with Children and Adolescent Journal 8: It is the final session of a group you are leading and members are giving each other feedback.

One member, Jody, says to another member ?You know, there are negative feelings that I have been holding onto for weeks-and before it’s too late I think I am going to have to tell you what I’ve been feeling about you!?
What intervention would you make at this point?
Would you encourage or discourage Jody from directing her negative feelings toward a particular member whom she has not to this point confronted?
What would you say to a group beforehand to lessen the danger of this type of belated confrontation?
Journal 9: What are some guidelines you consider most essential for group work with children and adolescent

Group Work with Children and Adolescent Journal 8

It is the final session of a group you are leading and members are giving each other feedback.
Group Work with Children and Adolescent
One member, Jody, says to another member ?You know, there are negative feelings that I have been holding onto for weeks-and before it’s too late I think I am going to have to tell you what I’ve been feeling about you!?
What intervention would you make at this point?
Would you encourage or discourage Jody from directing her negative feelings toward a particular member whom she has not to this point confronted?
What would you say to a group beforehand to lessen the danger of this type of belated confrontation?
Journal 9: What are some guidelines you consider most essential for group work with children and adolescent What intervention would you make at this point?
Would you encourage or discourage Jody from directing her negative feelings toward a particular member whom she has not to this point confronted?

English Final Critical Argument Comparative Essay

English Final Critical Argument Comparative Essay Instructions:
1) Write a comparative essay that deals with two of the texts from our reading list. As always, your essay should advance a critical argument.

That is, instead of simply describing the similarities
and/or differences between the two texts you have chosen, your essay must argue that those similarities and/or differences are significant of something.
2) You are not required to consult any secondary sources for this assignment. However, if you choose to incorporate external research, you must acknowledge all of your sources both within the body of your essay (with in-text citations) and in your works cited page. You must also limit your use of secondary sources to scholarly books and journals and steer clear of

English Final Critical Argument Comparative Essay Resources

Wikipedia and other non-
scholarly web resources. Do not hesitate to contact me if you have any questions about using or citing secondary sources.
N.B.: Please note that you may not write on the same text or topic on which you focused for Essay #1.
1) Analyze the significance of familial and/or generational conflict in two of the following texts:
“A Rose for Emily,” “Everything that Rises Must Converge,” “Dogs in Winter,” and “Simple Recipes.”
2) Analyze the portrayal of women of color in Oryx and Crake and “Rachel.”
3) Analyze the representation of motherhood and/or parenting in two of the following: “When Twilight Falls on the Stump Lots,” “Little Pilgrims,” “Everything that Rises Must Converge,” “Dogs in
Winter,” and “Simple Recipes.”
4) The domestic realm, traditionally a realist space, is depicted as a gothic space in several of the texts we have read this semester. Analyze how two of the following texts draw on gothic
conventions to evoke the dangers/fears/anxieties that lie behind the seemingly “homely” veneer of the domestic realm: “The Fall of the House of Usher,” “A Rose for Emily,” “The Yellow Wallpaper,”
and The Turn of the Screw.
5) Analyze how Oryx and Crake and “Rachel” interrogate essentialist/traditional understandings of
“nature” and/or the “human.”
6) Several of the texts we have read this semester feature “writerly” characters who stand as figures of authorship and, as in some cases, as figures for the author him/herself (i.e., Del Jordan
in Alice Munro’s “The Flats Road”). Analyze how two of the following texts represent the figure of the writer, taking into consideration the significance of this figure to the broader thematic
concerns of the texts in question: Dracula, The Turn of the Screw, “The Yellow Wallpaper,”
“Everything that Rises Must Converge,” “We Must Sit Opposite,” and “The Flats Road.”
7) Analyze the significance of geographical locale in two of the following: “A Rose for Emily,”
“Everything that Rises Must Converge,” and “The Flats Road.”

English Final Critical Argument Comparative Essay

8) Analyze the function of irony and/or satire in two of the following: “Everything that Rises Must
Converge,” “A Rose for Emily,” and “We Must Sit Opposite.”
9) Analyze the theme of confinement/imprisonment in two of the following: “The Fall of the House of Usher,” Dracula, “The Yellow Wallpaper,” and The Turn of the Screw.
10) Analyze the treatment of psychological trauma in “Dogs in Winter” and “Simple Recipes.”
11) Analyze the treatment of outsider figures in two of the following: “A Rose for Emily,”
“Everything that Rises Must Converge,” “The Flats Road,” “Dogs in Winter,” “Simple Recipes,” Oryx
and Crake, and “Rachel.”
12) Examine the relationship between scientific rationalism/enlightenment humanism and
folklore/superstition in Dracula and “The Fall of the House of Usher.”
13) Examine the relationship between empiricism/scientific rationalism and myth/storytelling in Oryx
and Crake and “Rachel.”
14) You are welcome to develop an essay topic of your own which engages with any two of our texts, but you must present your topic for approval no later than March 21st. Essays that are written on independent topics which have not been pre-approved will not be accepted.

Unsatisfactory Service Journal Assignment

Unsatisfactory Service Journal

Objective: To become more critically aware of the service encounter from a customer’s standpoint- and to be able to evaluate service and service marketing (please try to pick companies within the U.S.A)
We all have a number of service encounters each week, including (but not limited to) restaurants, banks, airlines, dry cleaners, doctors, dentists, libraries, tutors, theaters, auto mechanics, insurance companies, etc. You are to develop one detailed ‘journal entry’ of a poor or unsatisfactory service encounter in the next few weeks and one ‘good’ or ‘adequate’ customer service experience. The purpose of this journal is to identify sources of customer satisfaction and dissatisfaction with services- and to truly analyze all elements of the service offering. You will be required to describe TWO such service encounters- on the attached form.

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A Thank you Letter to Mr Dave Paterson

Write a thank you letter to Mr. Dave Paterson, in which you thank him for coming to give the guest lecture as well as reflecting about; “any business we have to mistake and learn from our mistakes and that if we don’t make mistakes we are not learning anything”; It’s the best part of the lecture and try to add more details.
a) Write a properly formatted letter
b) Use full sentences vs. point form
c) Show care in your work / convey authenticity or sincerity to him in the letter