Use of Language and other Factors in Advertising This is a synthesis essay, which is consisted of three articles on the same subject which is about advertisement and the way
language is used in advertisements and other different factors.
Use of Language and other Factors in Advertising
The three authors do have similar and different ideas from
each other. Advertising is a means of communication with the users of a product or service. Advertisements are messages paid for by those who send them and are intended to inform or influence people who receive them, as defined by the Advertising Association of the UK.
Marketing Plan for Charlie Juice in Australia Mktg11-100
Marketing Principles
MARKETING PLAN PROJECT
Due Week 12/13 (as nominated)
30% (Presentation 10% and Written assignment 20%)
On the day of your presentation you must ensure you have:
? Submitted the project electronically using the link for Turnitin which has been set up on iLearn for you
Marketing Plan for Charlie Juice in Australia
Provide to Bronwyn, just prior to your presentation, a hardcopy print out of your presentation slides
Submit a hardcopy directly to Bronwyn at the time of your presentation
Complete and submit Peer evaluation forms directly to your lecturer.
Reports should no more than 3000 words
• 12-point font, single spaced.
• Focus on quality, not quantity (typing, spelling & grammar mistakes will see a reduction in points)
Presentation
A maximum 10 minute presentation to be given in week 12 or 13 (class session and order of presentation to be nominated)
Marketing Plan for Charlie Juice in Australia Guidelines
UNDERSTANDING OF THE AUDIENCE 5%
Situational Analysis
• Use strategies learnt in class to help you identify either an opportunity or problem (supported by research, either primary
or secondary).
• Make sure that you are clear in identifying current situation and where you want to move to in the future i.e. what is your
growth strategy, what opportunity do you see?
• RESEARCH! What applications exist, what are in development?
• Use PESTLE and porter’s 5 forces.
Objectives: Corporate & Marketing Objectives
• Specific, Measureable, Attainable, Realistic, Timely
Segmentation and Target Market
• Several segments identified and consumer behaviour/ decision making knowledge.
• Use of demographics, geographics, psychographics, behavioural (benefits sought, usage rate)
• Justification for chosen target (attractiveness of segments – Substantial, Measureable, Accessible, Responsive)
• Target Market Strategy (Undifferentiated, Concentrated, Multi-segment, One-on-One)
• Competitive alternatives for the use of your product
PRACTICALITY AND IMPACT 10%
Positioning (if applicable to your chosen application)
Positioning Statement/Value proposition
Current Perceptual Map
? Future Perceptual Map
Product
Core, actual, augmented
Product by Involvement (convenience, shopping, speciality, unsought)
Branding
Packaging
Always ask yourself do my strategies fit in with my corporate and marketing objectives? Am I creating customer value? Does
my product have a perfect fit to the needs and wants of my target market?
Start planning the creative component of your project. How are you going to present it? Are you going to have a social media
campaign in support of it?
Identify and discuss challenges to adoption and implementation;
Price
Cost or value based pricing approach
Price elasticity considerations
Strategy (skimming, penetration, parity)
? Tactics for fine-tuning (discounts, geographic, special pricing tactics)
? Always ask yourself do my strategies fit in with my corporate and marketing objectives? What do they mean for your
competitive position in the market? Am I creating customer value? Does my pricing strategy have a perfect fit to the needs and
wants of my target market?
Work on your creative component
Placement
Type of marketing channel (use of intermediaries).
Distribution intensity (intensive, selective, exclusive).
Always ask yourself do my strategies fit in with my corporate and marketing objectives? Am I creating customer value? Does
my distribution strategy have a perfect fit to the needs and wants of my target market?
Work on your creative component.
Promotion
(Promotional Objectives) – also draw on your knowledge from lecture material on consumer decision making here.
Message
Promotional mix
IMC
Push vs Pull Strategy Marketing Plan for Charlie Juice in Australia
Always ask yourself do my strategies fit in with my corporate and marketing objectives? Am I creating customer value? Does
my promotional strategy allow me to communicate effectively with my target market?
? This is where you can start to implement promotional knowledge into your creative component. Implementation: Develop an
action plan outlining when you are going to implement each of the components of your campaign.
Controls and Implementation Schedule (Please include in all assignments)
INNOVATION 5%
Impress us with your out-of-the-box thinking. Whether it is the fundamental idea behind your response, how it is executed, or
simply what message you will convey.
-Be creative!
-Come up with an innovative promotional strategy!
PRESENTATION 10%
Clarity of entry with the focus of delivering one main idea. This would include the organisation and completeness of materials
of your submission.
-Mock up an ad, film a video! The more creative your presentation, the more marks you will receive!
Some Helpful Resources
• ABS (including consumption data)
• Marketline
• IBIS world
• CIA factbook
• Company 360 (private company data)
• Google Scholar
• Factiva
o Newspaper reports
o Company reports
• Journals
o Ebsco
• Ad Age
• Brandchannel.com
• B&T
This is the guideline. My group is doing on CHARLIE JUICE. Competitors: Nudie Juice, 2 daily juice and groove juice. Our marketing plan is about how to market Charlie Juice more effectively and how to make it better in Australia so that it can
help to increase the sale of charlie juice. And also how you want to see it in the future.
Missed Opportunities in Competitive Marketing Plan Details: Read the case study titled “Missed Opportunities”, that is attached
1. Examine the pros and cons from the perspective of Crestview Hospital of the placement of its new billboard directly adjacent to Briarwood Medical Center.
Missed Opportunities in Competitive Marketing Plan
Interpret the reaction of customers and other community stakeholders to the billboard postings.
2. Use competitive marketing entry strategies to suggest the action that Briarwood Hospital should undertake to counter the messages in the new Crestview Hospital Billboard postings.
3. Recommend the marketing communication strategy or strategies that both Crestview and Briarwood Hospitals should employ. Justify why the Governing Board of both hospitals should take a proactive role in promoting and implementing effective marketing strategies.
4. Assess the value of the various marketing research tool(s) that Briarwood and Crestview hospital could use to promote effective marketing communication strategies. Justify your response.
Use at least five (5) quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources.
Group Project on any Burger Company Organization
The aim of this group project is to develop a student’s interactive working techniques in order to enhance student learning of course content.
Group Project on any Burger Company
The Group Project is a major piece of work in this course. The Group Project is intended to increase awareness and understanding of the nature and significance of
strategic behaviour of companies within a changing global environment through knowledge gained from reading the textbook and supplementary materials, lecture notes, and materials gathered on the subject by group members and peer discussions.
Facilitator Group Project on any Burger Company
The total number of students in the group will depend on the number of students enrolled in the course. However, the total number of students assigned to a
group will be no more than five (5). Each group is to appoint a Group Facilitator by the start of Week 5, 8 October 2013, and the group facilitator is to
inform the Course Co-ordinator via email to confirm his/her appointment as Group Facilitator. The Group Facilitator is to steer the discussion during the
course. This does not preclude other group members from communicating with the Course Coordinator. Should any issues arise, it is important that group
members discuss within the group environment via Group Discussion Board prior to the contacting the Course Co-ordinator. If issues cannot be resolved, any
group member is permitted to contact the Course Coordinator.
Given the nature of this assessment task, i.e. group project, it is important that members of the group moderate each other to ensure members make worthwhile
and fair contribution to the write-up. Group members are strongly encouraged to delegate tasks early and have regular discussions. If a member is not making
a fair contribution to the project, in the opinion of other group members, then the group should attempt to resolve the matter by encouraging them through
supportive email reminders and if not resolved the matter should be referred to the Course Coordinator for immediate action. Should you seek clarification on
the group project, you may contact the Course Coordinator directly or post your query on the Discussion Board on Blackboard.
The Group Facilitator is to appoint sub-groups to discuss aspects of the project. In the end, the Group Facilitator is to submit the Group Project via
Turnitin on Blackboard on the due date. Please indicate on the front page of the cover sheet the word count and list of students with student number that
contributed to the group project. Marks may be deducted for assignments that are substantially over or below the 10% range.
14.22 Requirement for the Group Project
Your group will have to select a company anywhere in the world and prepare a report of 3000 words (±10%), excluding appendices and references. The report
must address, among others, the following broad questions within the context of the assigned company:
• How is the global market environment impacting on the structure, conduct and performance of the company?
• To what extent does price or non-price competition erode the profitability of the company?
• To what extent does the actual or threat of potential entry erode the profitability of the company?
• To what extent does competing products from outside the company erode the profitability of the company?
• To what extent does this company have economic power to charge higher prices? Here, you should focus on the market structure within which the company you
selected operates.
• What strategies have the company used to remain competitive in the ever changing global economy?
In writing the report, students are encouraged to access information on the company via internet. The group report should be well structured and written as a
Business Report on the company. The report should have a one-page executive summary, and this should be of sufficient standard that it could be presented to
Senior Management or Board of Directors of the company. The Group Project is not simply a summary of published material on the company website but rather a critical review of developments within the company. Refer to ‘Report Writing’ in the NGSB Student Manual for guidance.
All citations are to be provided using in-text citations (e.g. Smith 1999), with full details of all references used placed at the end of the report. (Please
refer to the Student Manual for further details about referencing.) Note that ‘URLS’ are to be confined to the reference list, and are not to appear in any
citation in the body of report. Importantly, no anonymous sources are to be used. You can use newspapers and broadcast media report, provided these are referenced correctly. For example, if you refer to a broadcast relevant to your industry topic, then cite the name of the program, broadcast station,
presenter’s name if known, and date of the broadcast.
Group Project on any Burger Company Student Manual
Refer to the Student Manual if unclear or contact the lecturer.
Tables, Diagrams and Graphs are encouraged and may either be provided as appendices or embedded in the body of the work. In general, tables should be
provided as appendices, unless a particular table is very relevant to a point being made in the text; for example, summarizing descriptive information about
the growth of the company. The report must have a structure, follow a logical sequence, and have a professional layout. Appendices should be labeled A, B, C
etc. and be included at the end of the report. The style, or ‘tone’ of the report should be ‘business-like’ and clearly set out.
12.23. Group presentation
Each group is to make a brief group presentation around Week 9 and
Week 10 in class on its chosen topic. The purpose of this group presentation is to provide an outline of the Group Project, detailing the issues to be
discussed in the report. There will be a 15 minute presentation followed by a 5-10 minute discussion.
12.24 The assessment of the Group Project.
• Group Projects will be graded out of 30%.
• Each group member is to complete a self and peer assessment via the Self and Peer Assessment Resource Kit (SPARK) to be made available via Blackboard at
least 24 hour prior to submission of the Group Project. A folder will be created on Blackboard with instructions on how to access and use SPARK.
• Each Group Member is to complete their self and peer assessment by the due date to be posted on Blackboard.
• Each group project will be given a mark out of 30.
Group Project on any Burger Company Assessment Criteria
This mark is then moderated by the SPARK assessments so that each group member will receive an
individual mark out of 30, which becomes the official mark for the group project.
• The assessment criteria for SPARK are:
o Preparation
o Ability to lead and promote discussion
o Reliability in meeting deadlines
o Substance of contribution
o Ability for source information
o Ability to integrate information
o Ability to communicate clearly in writing
o Ability to motivate others
o Enthusiasm
o Ability to work with others
Instruction files
Marketing Principles Marketing Nike Products Scenario
As a world’s leading athletic footwear, apparel and equipment company, NIKE, Inc. is dedicated to inspiring every athlete to reach peak performance.
Marketing Principles Marketing Nike Products
Nike co-founder Bill Bowerman sawendless possibilities for human potential embodied through sport. His philosophy still guides their mission today: ?To bring inspiration and innovation to every athlete in the world.?
Marketing Principles Marketing Nike Products Company Portfolio
NIKE, Inc. includes seven distinct brands, each with a powerful connection to its customers: NIKE Brand designs, develops and sells high-quality athletic performance gear and sport-inspired casual products, including footwear, apparel, equipment and
accessories
Cole Haan designs, markets and distributes luxury shoes, handbags, accessories and outerwear Converse designs, markets and distributes athletic footwear,
apparel and accessories
Hurley International LLC designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories
Umbro designs, distributes and licenses athletic and casual footwear, apparel and equipment, primarily for the sport of football (soccer)
Nike Golf designs and markets golf equipment, apparel, balls, footwear, bags and accessories
Jordan Brand designs and markets premium footwear, apparel and accessories inspired by the dynamic legacy, vision and direct involvement of Michael Jordan.
Cole Haan, Converse, Inc., Hurley International, LLC and Umbro International Limited are wholly owned subsidiaries of NIKE, Inc. These Affiliate businesses,
according to Nike these brands, play a significant role in its future growth plans. At the end of financial year 2011, NIKE, Inc.?s Affiliates, together with
our Nike Golf division, contributed approximately $2.7 billion of the company?s $20.9 billion in revenue (Nike,2013).
Task 3
This task will involve written report. You will work individually to select a new product for Nike and develop a marketing article for Nike marketing
magazine.
Read how to achieve merit/Distinction criteria related to task 1 in page: (8-9)
In this task You must plan marketing mixes for two different segments in consumer markets in UK( ie: Children under 16, Young female college students,
Business executives working for a large corporation, Individuals Interested in Sports ect. (AC4.1).
1. In the first part of this your article you will describe a new Nike product/product range that could be developed for UK market. You must explain your
product/product range features advantages and benefits to market your product in UK. Product idea/name must be generated by you. (AC3.1)
2. Now you must explain how you can select places and distribution to provide customer convenience for your product. You can explain functions of
intermediaries (if you going to have marketing intermediaries) and channel selection strategy for your product. (AC 3.2)
3. Explain how prices are set to reflect Nike organisation?s objectives and market conditions in UK market. (AC3.3)
4. Illustrate how you can arrange promotional activities to achieve marketing objectives. Give example promotional activities that you can plan to increase
your awareness and image. You can design and present a packaging for your new product which is going to be suitable for UK market to support your answer.
(AC3.4)
5. Analyse the additional elements (people, physical evidence and process management) of the extended marketing mix and explain how you can incorporate these
elements for your products. Give examples to illustrate your answers. (AC 3.5)
Task 3 covers assessment criteria 3.1, 3.2 , 3.3,3.4,4.1
3.1. explain how products are developed to sustain competitive advantage
3.2. explain how distribution is arranged to provide customer convenience
3.3. explain how prices are set to reflect an organisation?s objectives and market conditions
3.4. illustrate how promotional activity is integrated to achieve marketing objectives
4.1 plan marketing mixes for two different segments in
consumer markets
(a) Better understand and interpret brand performance measures (penetration, purchase rates etc.) and the broader concept of competitive structure, the “Duplication of Purchase law” and the idea of market partitions – that is, pockets of the market comprising certain brands that compete more intensely with each other and less intensely with the rest of the market.
(b) Use this understanding to consider a marketing issue. As the brand manager for Ultrabrite toothpaste you have the task of doubling the brand’s market share over a two year period – how will you achieve it? This exercise takes you through the process of analysing real consumer goods data. It uses data on ‘toothpaste’ purchases from the UK. What is special about this data set is that it comprises information on market share, market penetration, purchase rates, and duplication of purchase – information often available to marketing managers. Therefore the data provides the opportunity to apply consumer behaviour principles to brand-level competition but also to examine the broader competitive level of product type.
Your task is to work through the 14 exercises in Section 3 and answer the numbered questions that appear through the exercise.
Please write this assignment in 12 point font, 1.5 spacing. You will need to reference where appropriate. Further information can be found on Webct/Blackboard.
We can write this or a similar paper for you! Simply fill the order form!
Marketing Strategy Implementation Determine any strategic partnerships the department store chain could develop that would help promote the higher-ranged-priced products and support the
expansion in the west coast.
Marketing Strategy Implementation
Construct a strategy for managing the higher-ranged product brands. Provide a rationale for your strategy.
Develop a pricing strategy for the higher-ranged products. Provide a rationale for your strategy.
Generate at least two (2) ideas for sales promotion, advertising, and sale promotion strategies.
Select and outline a digital strategy. Provide a rationale for your strategy.
Design a plan to measure marketing performance. Provide a rationale for your strategy. Implementing and managing a marketing strategy for a small business involves developing a plan to advertise and promote a company’s products and services in a cost-effective manner.
New Market Costs of a Product of Denationalization Research a real product, and explain how it is a product of denationalization including the following:
How marketing costs are lower and show new market opportunities were created.
New Market Costs of a Product of Denationalization
How it helped income all year round, benefited the local market, and reduced expenses
How it used local technology and the effect it had on other production inputs
Be sure to also include a response to the following questions:
Did the product change jobs and wages domestically or internationally?
Did it affect the environment domestically or internationally?
Is denationalization of the supply chain better or worse for the global economy?
Discussion Board for International Financial Market The purpose of the Discussion Board is to allow students to learn through sharing ideas and experiences as they relate to course content and the DB question.
Discussion Board for International Financial Market
Because it is not possible to engage in two-way dialogue after a conversation has ended, no posts to the DB will be accepted after the end of each unit.
Your Aunt Matilda has recently retired from her teaching career and has requested that you recommend a fixed income portfolio using all of the money she has
saved over the years. She is 65 years old now, but hopes to live a long time. She has saved $500,000. She plans on receiving monthly income from her
investments and wants to make sure the money does not run out during her lifetime.
Understand and Managing Marketing Information task 1 calculate the cost of the three proposals rounded to an appropriate number of decimals.
Understand and Managing Marketing Information
Specifically, you need to calculate the expected total increase in the monthly salary under the three proposals. Salary cost must be broken down by the office. A table summarising the calculated values must be included in an appendix.
task 2 prepare a 600-word memo addressed to the board of management to interpret the keys characteristics of the frequency table, statistics, and computed values. Accurate and insightful marketing information can be a critical component of business success: It drives product development and marketing strategies and encourages continuous improvement.
