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Social media marketing Paper Available

Social media marketing Paper

– Firstly Fill out this attached worksheet and answer the questions inside the attached file.
-Second write about the subject as requested in the attached file

Please write about the following topic

“”Social media marketing “”

Topic Selection Exercise

These exercises are designed to get students thinking about their topics.
Students are asked to choose a topic, narrow their focus, complete some preliminary research and develop a thesis statement.
The students have to turn the exercise to the instructor within 1 week.

Research Project Proposal: This worksheet asks students to choose a topic, perform some preliminary research, and narrow their focus based on that research. It may not be suitable for students with no prior research experience.

Student Learning Outcomes

Students will be able to:
1. Identify an initial research question, that might be too broad or too narrow
2. Use background information sources effectively to gain familiarity with and an understanding of the topic.
3. Locate and retrieve preliminary information on their topic.
4. Identify how new information gathered or learned integrates with their previous knowledge on the topic.
5. Determine whether to incorporate or reject viewpoints encountered.
6. Define or modify the information need to achieve a manageable focus.

The exercises were adapted from a worksheet designed by Professor Elizabeth Korn for students enrolled in ENG 101C/105C.

Name:

Research Project Proposal

Fill out this worksheet and turn it in 1 to the instructor.

1. I would like to research the following topic:

2. I am interested in this topic because:

3. List at least three specific resources that you have found that may be useful to your research. One of these sources may be a website:

4. Based on my preliminary research, I have chosen to focus on the following aspect of my topic:

5. I have chosen this focus because:

Your answer to the following question will constitute your argument.
Your argument may change as you do more research on and think more deeply about your topic.

6. How is your topic interesting or important? Are there unresolved questions relating to your topic? How might you approach these questions?

What questions, general or specific, would you like to ask your instructor about how to proceed with your project?

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Marketing mix (4Ps) Essay Assignment

Marketing mix (4Ps)

Choose company. If you choose a large company that markets many different products, focus only on one product or product line. Respond the following questions:

1. Identify and describe the target market for the product you are writing about. There might be more than one target segment, if that is the case, describe the one or two that can be considered the major segments that the company targets with the chosen product. Try to pinpoint the characteristics that make people in the target market respond differently than people who are not part of it. Describe in more detail than just the basic demographics.

2. Describe the marketing mix (4Ps) that the company is using to attract their target segment. Describe each element (Price, Promotion, Product, and Placement) of the mix and discuss how effective it is appealing to the target market.

You may use your Marketing, an Introduction book by Gary Armstrong

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Strategic Marketing of I Drive Your Car

You need to go to the following website:

http://www.idriveyourcar.com and analyze the service that is being offered. Then you need to develop an essay that answers the questions below.

Questions for the case study

Describe the main characteristics of the service being offered.
Do you think those characteristics are appealing?
Describe who you think would be the potential consumer.
Do you think that there is a market segment big enough to be profitable? Try to quantify this business’ revenues.
From the point of view of that potential consumer, What other characteristics would you think are missing in the service offering (if any)?
Do you like the tag-line ‘Be Driven’‘ that is used on the website? If not, what tag-line would you use?
What else would you do to make this idea successful?

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Developing a Marketing Plan for a Local Business

Developing a Marketing Plan for a Local Business 1. Pick a local business and gather your research to develop a Marketing Plan. Use the outline from chapter 2, exhibit 2.5. Try to interview the owner or a manager if you can. Try to solve a problem or answer a marketing question for the business.

Use observation or questionnaire to make suggestions as to how the business should develop a Marketing Plan. Write the Marketing Plan for the business. You can pick any type of business, product or service.

2. Write a Marketing Plan for the business.

3. Refer to Chapter Two, “Strategic Planning for Competitive Advantage”. Exhibit 2.5, Elements of a Marketing Plan.

4. Your plan should address each of these elements including writing a Mission Statement for the business. Conducting a SWOT analysis. You need three Objectives for the business. Develop a Target Market based on your research and develop all elements of the Marketing Mix addressing all four P’s. Use any other industry research you can find to help you develop and support your plans findings. End your plan adding your Implementation steps, the Evaluations you will use, and the Controls for the business.

5. Your paper should be a minimum of 3 pages and no more than 10. Use MLA or another college formatting.

Please read Chapter Two and follow the assignment outline instructions above. Due dates are posted on the class calendar (Calendar Tab). Work turned in after the assignment due date will be subject to heavy point reduction.
For full credit, please submit complete, well thought out answers. Do not turn in any papers using a National Brand.
We all know what Apple and Nike are doing. Do not copy and try to rewrite their plan. I want to see your plan, what you think should be done based on your research.

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Demand measures for consumers Assignment

Demand measures for consumers

Consumers are diverse and have different needs and wants. Marketing professionals use segmentation to divide the marketplace into groups of consumers who have similar needs and wants.

Please reflect on the company that markets your favorite beverage or the company that markets your preferred laundry detergent (select 1 specific company and 1 specific brand from this company).
If you were to market this product, what 3 different consumer segments would you market to, and why?

Econ:
Price elasticity of demand measures consumers’ responsiveness to changes in the price of a good. There are a number of variables that affect consumers’ decisions, among them the following:

The availability of substitutes
The specific nature of the good
The part of income spent on the good
The time consumers have to buy the good

Please draw on your experiences as a consumer and your Unit 2 readings to address the following 4 topics. Make sure you use economic concepts in your main contribution.

Choose a product that you have purchased in the past 1–3 months from a clothing or shoe store.
Describe how each of the 4 factors listed above contributed to the elasticity of the good.
Is the product considered elastic, inelastic, or unitary elastic?
What effect does the current supply and current demand have on this product?

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Communication, Culture, and Representation

Over the course of our quarter together, we have looked at and analyzed many signs in the form
of print advertisements as examples of complex systems of signification at work: the “Mammy”
citrus fruit sign, for example, or the poster for Pall Mall cigarettes. For your final project, you are
going to show your understanding of these systems of signification by developing your own print
advertisement for an already existing object (see page 3).

Rather than applying a semiotic analysis to someone else’s advertisement, you will be building
your own advertisement from the ground up in order to demonstrate what a semiotic approach
to representation makes possible. Your use of semiotics should be drawn largely from the
second half of our course—that is, from the material in Chandler’s book after the midterm (i.e.
Chapter 3 forward).
Although creating the advertisement is the centerpiece of the project, the goal of the project is to
situate the advertisement within a larger framework that explains and justifies your choices and
demonstrates your understanding of semiotics. In order to do this, you will produce a structured
proposal that incorporates five distinct sections:
1) Introduction
2) Justification
3) Audience
4) The Final Advertisement
5) Reflection
Here is what each section of the proposal should contain:
1) Introduction (@ 300 words): Provide a detailed textual description and brief
assessment of the object that could be used to explain it to anyone. It should be
meaningful to someone who is unfamiliar with it, or someone who is visually impaired, or
someone who is not from your community or have your cultural background. A good
Introduction will set the tone for the sections that follow.
2) Justification (@ 300 words): Provide a solid, thorough discussion of and justification for
the semiotic concepts that inform your approach to creating an advertisement for this
object. Consider the following questions (these are suggestive and not meant to be proscriptive):
*What rhetorical devices are you using to create your advertisement, and why?
How are you using them? To what end?
*Which master tropes are you using to structure your advertisement, and how are
you using them?
*How are you engaging with concepts such as denotation and connotation?
Literal and figurative language? Realism? Why and how are these important for your
advertisement?
3) Audience (@ 300 words): Provide a detailed description of the audience or audiences
for which the advertisement is intended and your what you are hoping your
advertisement communicates to them. You might also consider: to what degree does
your advertisement leave open possibilities of interpretation that you cannot account for
or control for?
4) The Final Advertisement: This section is entirely up to you, but it should incorporate
visual and textual information about your object and any other elements you believe will
demonstrate the semiotic concepts you have chosen to put your advertisement together.
5) Reflection (@ 300 words): Provide a thoughtful, reflective statement about what you
have learned from this course about semiotics, what has been the most useful and why,
and how this knowledge has enabled you to put this advertisement together. How, for
example, did creating this advertisement take you back to our very first discussions of
the problems of representation?

Phase One: Initial Proposal for Final Project (due March 5 @ 12:00pm):
1) Choose of one the three objects featured on page 3 of this prompt and make this your
semiotic object. Do not choose more than one object.
2) A draft (@ 300 words) of your proposed approach that combines the “Introduction” and
“Justification” sections of the final proposal.
3) A draft of the advertisement, incorporating visual and textual information (this can be
preliminary and basic, with the “finished” version appearing with the final version of the
project proposal).

Phase Two: Final Project (due March 19 @ 2:30pm)
All completed projects should be approximately 1250-1500 words (not including
endnotes/bibliography), typed, double-spaced, and using no larger than 12-point font.
Quotations from Chandler or any other sources must use citations in the appropriate format.
Any relevant images or audio/visual materials should be inserted (as jpegs or as hyperlinks to
online clips) into your final document.
All completed projects – which will incorporate all five sections of the proposal as well as the
final advertisement – should be emailed to your TA ONLY in PDF format (that is, not as Word or
Pages documents, or as large multimedia files) no later than Tuesday, March 19, by 2:30pm.
Do not use TurnItIn. You will not need to turn in a hard copy.
Projects submitted after the 2:30pm deadline will not be accepted. We do not offer incompletes
for the quarter except under extraordinary circumstances. If you have questions, please ask.
Your semiotic objects await on the next page…
Final Project: Existing Objects for Print Advertisement (choose one)
1) Perfume
2) Car
3) Shoe

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Stock Market Efficient and Evidence

Stock Market Efficient and Evidence 1. Is the stock market efficient? Why or Why not? Evidence ( 5 sources)

How does behavioral finance support or contradict the idea of me? Evidence ( 2 sources)

Min 5 pages plus reference page. An important debate among investors is whether the stock market is efficient—that is, whether it reflects all the information made available to market participants at any given time. Created in 1970 by Eugene Fama, the efficient market hypothesis (EMH) maintains that all stocks are perfectly priced according to their inherent investment properties, the knowledge of which all market participants possess equally.

Wallgreen Essay Assignment Paper Available

Wallgreen

Introduction
History of Wallgreen (or any other medical brand , please contact me if you have a better idea about any medical brand , that is worth to research).

-About Walgreen’s history: Is it a cultural or mind share

-In what ways does cultural branding differ from the mainstream marketing approach (‘mind share branding’)?

-About this brand (mainstream/traditional approach) / is it a Brand? what makes Walgreen a brand? Time development of this brand

-What makes customers buy this brand?

Marketing Strategies, about 4Ps

Products, Price, Promotion, Place

Research: Introducing some researches for a concrete/special medicine product of Walgreen.

-The use and the importance of that product in health science

– Research about advantages of that product in health science

Conclusion

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Market research concrete industry management

Please see below instructions on choosing a company for your Resume/Cover Letter/Interview/Report/Presentation assignments.
Instructions:
1) Choose one company
2) Research (Google) your company and:
a. Know History of company
b. Know the management team
c. Know the locations(s) of operation and industry(ies)
d. Know the products and services they produce
e. Identify at least 3 projects they are currently working on provide details
3) Pick one occupation listed and:
a. List the job duties
b. List the required skills
c. Identify current job opportunities as listed below

Company: Silvi Concrete, Clayton, Weldon Materials
Occupations:
Technical Sales Representative – This job is limited to the sales of ready-mixed concrete to potential construction contractors, government projects, and residential homeowners.

QA/QC Production Manager – This position is limited to managing operation in the ready mixed concrete plant and involves assuring the quality of the concrete product through its various stages.

Company: Invicto development, F-Fletcher Creamer, Lithko
Occupation:
Concrete Field Testing Technician – This job is limited to the quality assurance of concrete testing and quality assurance in the field and laboratory.
Concrete Construction Manager- This job is limited to the management of all phases of concrete construction – foundations, formwork, steel rebar, surveying, placement and finishing.

Company: Sika Corporation, Mapei, BASF, Euclid
Sales & Marketing: This job involves the sales of chemical admixtures to prospective concrete companies producing concrete or placing concrete.
Admixtures R&D: this job pertains to technicians working in a concrete lab and test chemical admixtures in concrete and record/measure results to use in analyzing product performance.

Company: Lafarge/Holcim, Titan America, Essex Cement
Occupation:
Technical Sales Manager – This job is limited to the sale of cement products and procurement of new customers and retaining current customers through continuous relationship building and customer service.

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SWAROKVSKI Social Media Presence

Each student will prepare a paper discussing and analyzing the Social Marketing efforts of a company’s brand online providing for research, analysis, and your opinion as to how they could improve.

The company for this research paper will be: SWAROVSKI

o Paper must be no more than 5 typed pages, double spaced, 12-pt font, not including exhibits, graphics, citations, a cover page, etc. Points will be deducted for poor formatting, grammar, presentation, etc.

o The paper must include an executive summary, an overview of the brand’s presence online, your analysis of its Social Marketing presence, its effectiveness, & its opportunities to improve its brand presence online.

KEY POINTS:
Define the scope of the paper. Don’t give historical information about the company.

Assess different touch-points and focus on some areas.

Identify their social media presence: the places in which they interact with people.

Remember to give recommendations based on your assessment.

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