Advertising and Distribution Marketing Management

Advertising and Distribution Marketing Management

Distribution

Context/overview: This week you will describe the channels of distribution structure you will use to get your product or into the market.

Advertising and Distribution Marketing Management
Advertising and Distribution Marketing Management

Write a 3-5 page paper that addresses:

ï The rationale for the structure, you have selected.

ï How you will work with your channel members to help them promote your product to the ultimate consumer. This may include push and pull promotional strategies. How will you manufacture your product, warehouse it, and move the product to the next channel level?

ï What should your channel members expect from you, the manufacturer (marketer) of your product? How will your organization be structured to accomplish this?

 

The requirements below must be met for your paper to be accepted and graded:

Write between 750 ñ 1,250 words (approximately 3 ñ 5 pages) using Microsoft Word in APA style, see example below.

Use font size 12 and 1î margins.

Include cover page and reference page.

At least 80% of your paper must be original content/writing.

No more than 20% of your content/information may come from references.

Use at least three references from outside the course material, one reference must be from EBSCOhost. Textbook, lectures, and other materials in the course may be used, but are not counted toward the three reference requirement.

Cite all reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) in the paper and list on a reference page in APA style.

References must come from sources such as scholarly journals found in EBSCOhost, CNN, online newspapers such as The Wall Street Journal, government websites, etc. Sources such as Wikis, Yahoo Answers, eHow, blogs, etc. are not acceptable for academic writing.

A detailed explanation of how to cite a source using APA can be found here (link).

 

Distribution and Advertising Marketing Management

Distribution and Advertising Marketing Management Context/overview: This week you will describe the channels of distribution structure you will use to get your product or into the market.

Distribution and Advertising Marketing Management
Distribution and Advertising Marketing Management

Write a 3-5 page paper that addresses:

ï The rationale for the structure, you have selected.

ï How you will work with your channel members to help them promote your product to the ultimate consumer. This may include push and pull promotional strategies. How will you manufacture your product, warehouse it, and move the product to the next channel level?

ï What should your channel members expect from you, the manufacturer (marketer) of your product? How will your organization be structured to accomplish this?

The requirements below must be met for your paper to be accepted and graded:

Write between 750 ñ 1,250 words (approximately 3 ñ 5 pages) using Microsoft Word in APA style, see example below.

Use font size 12 and 1î margins.

Include cover page and reference page.

At least 80% of your paper must be original content/writing.

No more than 20% of your content/information may come from references.

Use at least three references from outside the course material, one reference must be from EBSCOhost. Text book, lectures, and other materials in the course may be used, but are not counted toward the three reference requirement.

Cite all reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) in the paper and list on a reference page in APA style.

References must come from sources such as, scholarly journals found in EBSCOhost, CNN, online newspapers such as, The Wall Street Journal, government websites, etc. Sources such as, Wikis, Yahoo Answers, eHow, blogs, etc. are not acceptable for academic writing.

A detailed explanation of how to cite a source using APA can be found here (link).

Advertising media planner Assignment

Advertising media planner
Advertising media planner

Advertising media planner

A critical assessment of the key considerations an advertising media planner will take into account when planning a communications campaign.

This assessment is in Report form. Think of this piece of work as an explanation of media planning that is to be prepared for a senior manger or CEO who has no experience of this area of work. In the future, in the advertising and many other industries, you will often be required to make a critical assessment of a situation and deliver your findings in a report format to those who commissioned the work.

The advertising industry, and therefore the media planning industry, is subject to a wide range of influences both internal and external. These all affect the organisation at different levels. Whether you are an employee of an agency or the client’s own marketing team you must have acute awareness of these influences in order to deliver the best service that suits that organisation.

You need to show you understand that media planning does not operate in isolation and that the process of developing a plan is part of a continual process and what the influences are on this process.

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Advertisement Analysis Assignment Paper

Advertisement Analysis
Advertisement Analysis

Advertisement Analysis

• Select one brand and collect examples of its advertisements. Write issues raised in the advertisement based on the topics and areas we have covered in the lecture series.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

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Animal training school Advertising Assignment

Animal training school
Animal training school

Animal training school

The owner of a new animal training school, which uses a special new technique and claims to be able to teach dogs to read, contacts your advertising agency.

The short-term goal of the new training school is to expand from its small premises on the outskirts of Brisbane to a nationally recognised company with many schools in all the major cities and large provincial towns.

The long-term goal of the school is to expand, over a 10 year period, from its base in Australia into America.

Describe in report form how you would put together a team to:

  • conduct market research
  • develop product knowledge
  • examine the situation including previous marketing activities and decide on a plan of action
  • clearly describe the goals that you have set
  • how you would allocate roles and responsibilities to individual members of your team
  • what resources will you require (including team members)
  • set realistic timelines for your campaign
  • describe how you will obtain budget figures and relate actual costs to the budget
  • compile and attach an agenda for the inaugural team meeting
  • outline promotional activities that should be planned and some advertising methods that could be used but may not be appropriate
  • detail why, in your opinion, they would not be appropriate
  • describe how you intend to set up relationships with relevant groups and what groups would be targeted
  • what networks will be used to assist in the promotion
  • what brainstorming is and why it can be useful
  • review marketing activities

(1,500 – 2,000 words)

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Principles of Advertising and Public Relations

Principles of Advertising and Public Relations Watch the following videos from BP YouTube Channel: BP’s Commitment to America

Principles of Advertising and Public Relations
Principles of Advertising and Public Relations

(https://www.youtube.com/watch?v=qHjqQFAu-8c) , BP fuels America. America fuels BP (https://www.youtube.com/watch?v=1FXxJlcbS6A .), Gulf Stories: Local Seafood (https://www.youtube.com/watch?v=zLvDRG_BV4s.), Global Flavor — Pensacola, FL (https://www.youtube.com/watch?v=zLvDRG_BV4s.), and BP’s commitment to Jobs in America (https://www.youtube.com/watch?v=j4p4jpoMan8.). Based on what you have learned from Chapter 17, discuss how Public Relations Campaign and Corporate Advertising have reflected in this case and whether the strategies are effective. Your blog entry should be no more than 300 words. Public relations is how a company interacts with the public, maintains ties to its community and gets important company information out to consumers and other interested parties.

Advertisement Rhetorical Analysis Essay

Advertisement Rhetorical Analysis Essay “#cleanseas-breakup PSA ; (it’s not me, it’s you) advertisement

Advertisement Rhetorical Analysis Essay
Advertisement Rhetorical Analysis Essay

You will be writing a rhetorical analysis essay. You will be analyzing the cleanses breakup PSA ; its not me it’s you advertisement. Do not argue the point of the advertisement but argue the effectiveness of it based on its usage of rhetorical strategies. You will be arguing whether the advertisement was effective. Did it appeal to ethos, pathos, logos and explain how it appeals to any of them. Does it use any similes, metaphors,etc. how is the advertisement organized. Describe the visual effects. How well are the graphics used. Whos the intended audiance. Is the graph work effective to the audience. I uploaded the assigmnet sheet and there will be more instictions on there. Just use one source which is the advertisment. I need a rough draft by this thursday 10:00 am does not have to be perfect atleast 2 pages.

ENG102

Solano

Spring 2019

Essay #2 Assignment

______________________________________________________________________________

Are You Buying This?:

An Evaluation Argument of a Multimodal Text Supported by a Rhetorical Analysis

______________________________________________________________________________

Assignment: Write a 800- to 1,000-word evaluation argument judging the effectiveness of the persuasive techniques employed in one of the following multimodal texts:

#CleanSeas Break-Up PSA: “It’s not me, it’s you.”

A public service announcement from UN Environment: World Environment           Day 2018

(For Context, visit https://www.cleanseas.org)

Nike’s “Dream Crazy”

A film advertisement created by Wieden + Kennedy, United States for Nike

https://www.adsoftheworld.com/media/film/nike_dream_crazy

(For context, you may reference biographical info. of people in this ad such           as Alfonso Davies, Shaquem Griffin, Colin Kaepernick, and Serena           Williams. Most likely, this type of information offered in YOUR OWN             WORDS will not require        documentation in your essay as it can be        considered common knowledge.

“Electronic Cigarettes and Vaping”

A video produced by David Geffen School of Medicine UCLA, Published

“ATS NOLA PSA”

A public service announcement uploaded by The Ehrhardt Group    NOLA on Aug, 23, 2013

(ATS stands for American Traffic Solutions, a company based out of AZ; see https://www.atsol.com/our-company/)

“Meet Our New Orleans Host Community

A film advertisement for Airbnb uploaded by Airbnb Citizen and   published on Sep 13, 2016

(For context, consider what you know of New Orleans neighborhoods and            the news reported via the following link:

https://www.nola.com/politics/2019/01/short-term-rental-rules-in-new-

orleans-tightened.html

_______________________________________________________

Essay #2 Requirements

Your essay must include the following elements:

o          A brief summary of the text to ground your readers

o          An evaluation claim of text’s persuasiveness as a thesis statement

o          A rhetorical analysis as Evidence/ Support for your thesis

o          A conclusion reinforcing your evaluation claim

o          Appropriate MLA-Style Documentation of your primary source and any other source you reference in the essay.

NOTE: For this essay, do not present a viewpoint on a controversial issue. Instead, judge the effectiveness of a text’s persuasive techniques. Don’t let controversial issues surrounding the text derail you from your purpose here.

Advertisement Rhetorical Analysis Essay Summary

Your readers may or may not be familiar with the multimodal text you are writing about. Therefore, you will need to offer a brief summary to fill your readers in and help them make sense of your work. Further description of specific details about the text will also be needed throughout the essay to help readers see what you mean.

Advertisement Rhetorical Analysis Essay Thesis

An evaluation argument is a value judgment linked to a supportive line of reasoning. This assignment asks you to judge the effectiveness of the persuasive techniques employed in one of the selected multimodal texts. Therefore, your thesis for this essay is your judgment on the effectiveness of the text’s persuasive elements.

Body of Evidence

Chapter 4 in Practical Argument explains how to write a rhetorical analysis.

Refer to this chapter and the following specifications to write a rhetorical analysis that supports your evaluation claim (your thesis).

A wise approach to this assignment is to complete the rhetorical analysis before formulating your thesis, so that you see what evaluation claim the analysis best supports.

Your thesis (the evaluation of the text’s rhetoric) should be based on your answers to these questions:

How does the text work to influence or to convince its audience to buy in on a      particular viewpoint? How effective is this rhetoric?

To write a well-reasoned evaluation argument, identify and assess the following rhetorical elements within your chosen text:

  • The author/ creator: How does the creator’s background and agenda influence what is (and what is not) in the text?
  • Purpose: What does the creator hope the text will achieve? A text’s purpose is different from its main message.
  • Intended audience: What elements in the text help you identify the intended audience?
  • Rhetorical question: What central question does the text attempt to answer?
  • Context: What cultural/ political/ or economic situation sets the stage for this text? Discuss context in your essay only to discuss how placing the text within a larger situation helps you judge its rhetoric.
  • Thesis: What is the central claim of the text? The claim is different from the text’s purpose.
  • Evidence: What line of reasoning does the text present to support its thesis?
  • Means of Persuasion: Identify logos, ethos, and pathos. What elements in the text work to appeal to the audience’s sense of logic, authority, and/or emotion?
  • Stylistic Techniques: Because the text you are analyzing is multimodal, the techniques you will be analyzing will include verbal content, visual content, and other sensory elements that work to communicate the text’s message. Consider the use of language and figures of speech (metaphor, simile, and analogy), but also consider color, motion, song, space, graphic style, camera angles, body language, central or returning images, and the relationship between images.

After identifying the rhetorical elements listed above, you should be able to judge the overall effectiveness of the text’s persuasive strategies. The elements that influence your judgement the most should be listed on your outline and ultimately described in your essay.

Advertisement Rhetorical Analysis Essay Sources and Documentation

Your essay should consist mainly of your own ideas about how the text influences its audience. Therefore, you should only have to document and cite the original text as the primary source referenced in your work. If your reference contextual sources in your essay to explain a current social, cultural, or economic situation to which your text responds, do so sparingly as part of a brief discussion, and be sure to document these sources appropriately.

Keep Your Purpose in Mind

Focus your essay on your own analysis of the text to support your evaluation claim. You are NOT analyzing the controversial issue on which the text takes a stand. Other people’s interpretations of the text are also NOT relevant. Do not research or reference other people’s interpretations of the text. Essays that include such research will fail.

Due Dates for Essay 2:

Tue. Mar 12: Outline Due (2 points)

To analyze a text, you take it apart to see how each part functions within the whole. Dissection can get messy. To organize your thoughts, take good notes and create an outline before you write the rough draft. The outline should list the most revealing parts of the text as topics for paragraphs in which you will offer details and comments that describe the elements functioning in a way that supports your evaluation of the text’s rhetoric as a whole.

Use the framework attached to this document to create an outline. While you may not have formal thesis by the time this outline is due, the work creating the outline should help drive your analysis forward to reveal what thesis your evaluation logically supports.

Thurs. Mar. 21: Rough Draft / Peer Review Due (4 points)

Print out two (2) copies of this rough draft, which should be typed, double-spaced, and in 12 pt. font.  Rough drafts are still complete drafts, so your essay must include these required elements: a summary of the text, an evaluative claim as a thesis, a rhetorical analysis as support, a conclusion, and a work cited page. I will not accept a final draft without a rough draft. Also, upload to homeworkla.org to get feedback and tutor notes or go into the lab or both.

Thurs. Mar 28 Final Draft Due (25% of final course grade) (92 points)

Both versions of this final draft submission should be typed, titled, 800- to 1,000- words in length, double-spaced, in 12pt. font, and adhering to MLA-style documentation. Include a Work Cited page. (The Work Cited Page should be considered separate from your word count/ page requirement). Your last name should appear on each page, and each page should be numbered. Follow all the Final Draft Submission Guidelines posted on our Canvas site under “Course Documents.” These guidelines require you to prepare one printed copy of the draft to submit to me in class at 5:30 pm and to upload one digital (word or pdf)  copy of the draft to Canvas by midnight. Attach your rough draft, any peer review, and your outline to the printed copy submitted to me by hand.

Also upload a pdf or your tutor notes (2 points)

Outline Due March 11

Framework for Essay #2 Outline

(For a list of rhetorical elements see p. 3-4 of this document, and consult the checklist on p.113 in Practical Argument)

  1. Introduction

Thesis: Evaluation Claim

  1. Rhetorical Element that Supports Claim
  2. details
  3. details
  4. comment on details (how do they support claim?)

III. Rhetorical Element that Supports Claim

  1. details
  2. details
  3. comment on details (how do they support claim?)
  4. Rhetorical Element that Supports Claim
  5. details
  6. details
  7. comment on details (how do they support claim?)
  8. Rhetorical Element that Supports Claim
  9. details
  10. details
  11. comment on details (how do they support claim?)
  12. Rhetorical Element that Supports Claim
  13. details
  14. details
  15. comment on details (how do they support claim?)

VII. Rhetorical Element that Supports Claim

  1. details
  2. details
  3. comment on details (how do they support claim?)

VIII. Conclusion

Reinforce evaluation claim

 

Real Estate Law Purchasing a Condo in Pennsylvania

Real Estate Law Purchasing a Condo in Pennsylvania Purchasing a condominium is not the same as purchasing a single-family home. In a three page paper, detail all of the advantages and disadvantages of purchasing a condominium.

Real Estate Law Purchasing a Condo in Pennsylvania
Real Estate Law Purchasing a Condo in Pennsylvania

Be sure to include detail to all of the pros and cons. Finally, discuss the legal impacts of these transactions to both the buyer and the seller. Can this type of sale affect the mortgage process? Can the parties face litigation even after the sale is completed? Purchasing a unit in a condominium is not the same as purchasing a single family, detached house. When purchasing a newly constructed or to be constructed condominium unit in Pennsylvania, there are certain matters that purchasers should be aware of.

Analyze Three Advertisements Assignment

Analyze Three Advertisements For your written assignment, find three advertisements. These can be videos, radio ads, print ads, interactive media, or any other sort of media used for advertising purposes.

Analyze Three Advertisements
Analyze Three Advertisements

For each advertisement, provide a Ω page analysis that answers the following questions:

Summarize the advertisement, the apparent demographic it is aimed at, and the product it is pitching.

What are the arguments being made? Are they explicit or only implied?

Are the arguments being forwarded cogent? Why or why not?

What sorts of devices, rhetorical, language, or other are employed to either enhance or distract the audience from the message?

Scoring Rubric:

Criteria            Points

Provide Ω page analysis each, for 3 advertisements   5

Summarize the advertisement, the apparent demographic it is aimed at, and the product it is pitching.       5

What are the arguments being made? Are they explicit or only implied?      10

Are the arguments being forwarded cogent? Why or why not?        10

What sorts of devices, rhetorical, language, or other devices are employed to either enhance or distract the audience from the message?      10

Total    40

Communication, Culture, and Representation

Communication, Culture, and Representation
Communication, Culture, and Representation

Communication, Culture, and Representation

Over the course of our quarter together, we have looked at and analyzed many signs in the form
of print advertisements as examples of complex systems of signification at work: the “Mammy”
citrus fruit sign, for example, or the poster for Pall Mall cigarettes. For your final project, you are
going to show your understanding of these systems of signification by developing your own print
advertisement for an already existing object (see page 3).

Rather than applying a semiotic analysis to someone else’s advertisement, you will be building
your own advertisement from the ground up in order to demonstrate what a semiotic approach
to representation makes possible. Your use of semiotics should be drawn largely from the
second half of our course—that is, from the material in Chandler’s book after the midterm (i.e.
Chapter 3 forward).
Although creating the advertisement is the centerpiece of the project, the goal of the project is to
situate the advertisement within a larger framework that explains and justifies your choices and
demonstrates your understanding of semiotics. In order to do this, you will produce a structured
proposal that incorporates five distinct sections:
1) Introduction
2) Justification
3) Audience
4) The Final Advertisement
5) Reflection
Here is what each section of the proposal should contain:
1) Introduction (@ 300 words): Provide a detailed textual description and brief
assessment of the object that could be used to explain it to anyone. It should be
meaningful to someone who is unfamiliar with it, or someone who is visually impaired, or
someone who is not from your community or have your cultural background. A good
Introduction will set the tone for the sections that follow.
2) Justification (@ 300 words): Provide a solid, thorough discussion of and justification for
the semiotic concepts that inform your approach to creating an advertisement for this
object. Consider the following questions (these are suggestive and not meant to be proscriptive):
*What rhetorical devices are you using to create your advertisement, and why?
How are you using them? To what end?
*Which master tropes are you using to structure your advertisement, and how are
you using them?
*How are you engaging with concepts such as denotation and connotation?
Literal and figurative language? Realism? Why and how are these important for your
advertisement?
3) Audience (@ 300 words): Provide a detailed description of the audience or audiences
for which the advertisement is intended and your what you are hoping your
advertisement communicates to them. You might also consider: to what degree does
your advertisement leave open possibilities of interpretation that you cannot account for
or control for?
4) The Final Advertisement: This section is entirely up to you, but it should incorporate
visual and textual information about your object and any other elements you believe will
demonstrate the semiotic concepts you have chosen to put your advertisement together.
5) Reflection (@ 300 words): Provide a thoughtful, reflective statement about what you
have learned from this course about semiotics, what has been the most useful and why,
and how this knowledge has enabled you to put this advertisement together. How, for
example, did creating this advertisement take you back to our very first discussions of
the problems of representation?

Phase One: Initial Proposal for Final Project (due March 5 @ 12:00pm):
1) Choose of one the three objects featured on page 3 of this prompt and make this your
semiotic object. Do not choose more than one object.
2) A draft (@ 300 words) of your proposed approach that combines the “Introduction” and
“Justification” sections of the final proposal.
3) A draft of the advertisement, incorporating visual and textual information (this can be
preliminary and basic, with the “finished” version appearing with the final version of the
project proposal).

Phase Two: Final Project (due March 19 @ 2:30pm)
All completed projects should be approximately 1250-1500 words (not including
endnotes/bibliography), typed, double-spaced, and using no larger than 12-point font.
Quotations from Chandler or any other sources must use citations in the appropriate format.
Any relevant images or audio/visual materials should be inserted (as jpegs or as hyperlinks to
online clips) into your final document.
All completed projects – which will incorporate all five sections of the proposal as well as the
final advertisement – should be emailed to your TA ONLY in PDF format (that is, not as Word or
Pages documents, or as large multimedia files) no later than Tuesday, March 19, by 2:30pm.
Do not use TurnItIn. You will not need to turn in a hard copy.
Projects submitted after the 2:30pm deadline will not be accepted. We do not offer incompletes
for the quarter except under extraordinary circumstances. If you have questions, please ask.
Your semiotic objects await on the next page…
Final Project: Existing Objects for Print Advertisement (choose one)
1) Perfume
2) Car
3) Shoe

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