CSR and Responsible Business Practices Policy Formulation including ESG Investing
Instructions
You are a business consultant specializing in corporate social responsibility (CSR) and responsible business practice who has been contracted by an Automobile manufacturing company (Nissan Motor) operating in Middle East region.
The company also plans to expand its operations internationally including in a number of important emerging economies.
CSR and Responsible Business Practices Policy Formulation including ESG Investing
The company has in the past been criticized by sections of community and also been targeted by climate change activists who are concerned that its activities contribute to a significant increase in greenhouse gas emissions.
CSR and Responsible Business Practices Policy Formulation including ESG Investing
The company has asked you to develop a CSR and responsible business practice policy for it, which while not disputing these concerns and risks, will focus instead on anticipated benefits including employment and economic growth.
The company also wants the policy to emphasize on ESG Investment perspective (Environmental, Social and Governance perspectives) and its commitment to ethical and responsible business practice, engagement with stakeholders including local communities and small businesses and stakeholder value creation.
CSR and Responsible Business Practices Policy Formulation including ESG Investing
You do not have to develop the CSR and responsible business practice policy in detail yourself but your report should convincingly explain how the policy you recommend can achieve these objectives and serve the company’s interests more generally.
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Context/overview: This week you will describe the channels of distribution structure you will use to get your product or into the market.
Advertising and Distribution Marketing Management
Write a 3-5 page paper that addresses:
ï The rationale for the structure, you have selected.
ï How you will work with your channel members to help them promote your product to the ultimate consumer. This may include push and pull promotional strategies. How will you manufacture your product, warehouse it, and move the product to the next channel level?
ï What should your channel members expect from you, the manufacturer (marketer) of your product? How will your organization be structured to accomplish this?
Cite all reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) in the paper and list on a reference page in APA style.
References must come from sources such as scholarly journals found in EBSCOhost, CNN, online newspapers such as The Wall Street Journal, government websites, etc. Sources such as Wikis, Yahoo Answers, eHow, blogs, etc. are not acceptable for academic writing.
A detailed explanation of how to cite a source using APA can be found here
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Distribution and Advertising Marketing Management Context/overview: This week you will describe the channels of distribution structure you will use to get your product or into the market.
Distribution and Advertising Marketing Management
Write a 3-5 page paper that addresses:
ï The rationale for the structure, you have selected.
ï How you will work with your channel members to help them promote your product to the ultimate consumer. This may include push and pull promotional strategies. How will you manufacture your product, warehouse it, and move the product to the next channel level?
ï What should your channel members expect from you, the manufacturer (marketer) of your product? How will your organization be structured to accomplish this?
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A critical assessment of the key considerations an advertising media planner will take into account when planning a communications campaign.
This assessment is in Report form. Think of this piece of work as an explanation of media planning that is to be prepared for a senior manger or CEO who has no experience of this area of work. In the future, in the advertising and many other industries, you will often be required to make a critical assessment of a situation and deliver your findings in a report format to those who commissioned the work.
The advertising industry, and therefore the media planning industry, is subject to a wide range of influences both internal and external. These all affect the organisation at different levels. Whether you are an employee of an agency or the client’s own marketing team you must have acute awareness of these influences in order to deliver the best service that suits that organisation.
You need to show you understand that media planning does not operate in isolation and that the process of developing a plan is part of a continual process and what the influences are on this process.
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• Select one brand and collect examples of its advertisements. Write issues raised in the advertisement based on the topics and areas we have covered in the lecture series.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
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The owner of a new animal training school, which uses a special new technique and claims to be able to teach dogs to read, contacts your advertising agency.
The short-term goal of the new training school is to expand from its small premises on the outskirts of Brisbane to a nationally recognised company with many schools in all the major cities and large provincial towns.
The long-term goal of the school is to expand, over a 10 year period, from its base in Australia into America.
Describe in report form how you would put together a team to:
You will be writing a rhetorical analysis essay. You will be analyzing the cleanses breakup PSA ; its not me it’s you advertisement. Do not argue the point of the advertisement but argue the effectiveness of it based on its usage of rhetorical strategies. You will be arguing whether the advertisement was effective. Did it appeal to ethos, pathos, logos and explain how it appeals to any of them. Does it use any similes, metaphors,etc. how is the advertisement organized. Describe the visual effects. How well are the graphics used. Whos the intended audiance. Is the graph work effective to the audience. I uploaded the assigmnet sheet and there will be more instictions on there. Just use one source which is the advertisment. I need a rough draft by this thursday 10:00 am does not have to be perfect atleast 2 pages.
Essay #2 Assignment
Are You Buying This?:
An Evaluation Argument of a Multimodal Text Supported by a Rhetorical Analysis
Assignment: Write a 800- to 1,000-word evaluation argument judging the effectiveness of the persuasive techniques employed in one of the following multimodal texts:
#CleanSeas Break-Up PSA: “It’s not me, it’s you.”
A public service announcement from UN Environment: World Environment Day 2018
(For Context, visit https://www.cleanseas.org)
Nike’s “Dream Crazy”
A film advertisement created by Wieden + Kennedy, United States for Nike
(For context, you may reference biographical info. of people in this ad such as Alfonso Davies, Shaquem Griffin, Colin Kaepernick, and Serena Williams. Most likely, this type of information offered in YOUR OWN WORDS will not require documentation in your essay as it can be considered common knowledge.
“Electronic Cigarettes and Vaping”
A video produced by David Geffen School of Medicine UCLA, Published
“ATS NOLA PSA”
A public service announcement uploaded by The Ehrhardt Group NOLA on Aug, 23, 2013
o A brief summary of the text to ground your readers
o An evaluation claim of text’s persuasiveness as a thesis statement
o A rhetorical analysis as Evidence/ Support for your thesis
o A conclusion reinforcing your evaluation claim
o Appropriate MLA-Style Documentation of your primary source and any other source you reference in the essay.
NOTE: For this essay, do not present a viewpoint on a controversial issue. Instead, judge the effectiveness of a text’s persuasive techniques. Don’t let controversial issues surrounding the text derail you from your purpose here.
Advertisement Rhetorical Analysis Essay Summary
Your readers may or may not be familiar with the multimodal text you are writing about. Therefore, you will need to offer a brief summary to fill your readers in and help them make sense of your work. Further description of specific details about the text will also be needed throughout the essay to help readers see what you mean.
Advertisement Rhetorical Analysis Essay Thesis
An evaluation argument is a value judgment linked to a supportive line of reasoning. This assignment asks you to judge the effectiveness of the persuasive techniques employed in one of the selected multimodal texts. Therefore, your thesis for this essay is your judgment on the effectiveness of the text’s persuasive elements.
Body of Evidence
Chapter 4 in Practical Argument explains how to write a rhetorical analysis.
Refer to this chapter and the following specifications to write a rhetorical analysis that supports your evaluation claim (your thesis).
A wise approach to this assignment is to complete the rhetorical analysis before formulating your thesis, so that you see what evaluation claim the analysis best supports.
Your thesis (the evaluation of the text’s rhetoric) should be based on your answers to these questions:
How does the text work to influence or to convince its audience to buy in on a particular viewpoint? How effective is this rhetoric?
To write a well-reasoned evaluation argument, identify and assess the following rhetorical elements within your chosen text:
The author/ creator: How does the creator’s background and agenda influence what is (and what is not) in the text?
Purpose: What does the creator hope the text will achieve? A text’s purpose is different from its main message.
Intended audience: What elements in the text help you identify the intended audience?
Rhetorical question: What central question does the text attempt to answer?
Context: What cultural/ political/ or economic situation sets the stage for this text? Discuss context in your essay only to discuss how placing the text within a larger situation helps you judge its rhetoric.
Thesis: What is the central claim of the text? The claim is different from the text’s purpose.
Evidence: What line of reasoning does the text present to support its thesis?
Means of Persuasion: Identify logos, ethos, and pathos. What elements in the text work to appeal to the audience’s sense of logic, authority, and/or emotion?
Stylistic Techniques: Because the text you are analyzing is multimodal, the techniques you will be analyzing will include verbal content, visual content, and other sensory elements that work to communicate the text’s message. Consider the use of language and figures of speech (metaphor, simile, and analogy), but also consider color, motion, song, space, graphic style, camera angles, body language, central or returning images, and the relationship between images.
After identifying the rhetorical elements listed above, you should be able to judge the overall effectiveness of the text’s persuasive strategies. The elements that influence your judgement the most should be listed on your outline and ultimately described in your essay.
Advertisement Rhetorical Analysis Essay Sources and Documentation
Your essay should consist mainly of your own ideas about how the text influences its audience. Therefore, you should only have to document and cite the original text as the primary source referenced in your work. If your reference contextual sources in your essay to explain a current social, cultural, or economic situation to which your text responds, do so sparingly as part of a brief discussion, and be sure to document these sources appropriately.
Keep Your Purpose in Mind
Focus your essay on your own analysis of the text to support your evaluation claim. You are NOT analyzing the controversial issue on which the text takes a stand. Other people’s interpretations of the text are also NOT relevant. Do not research or reference other people’s interpretations of the text. Essays that include such research will fail.
To analyze a text, you take it apart to see how each part functions within the whole. Dissection can get messy. To organize your thoughts, take good notes and create an outline before you write the rough draft. The outline should list the most revealing parts of the text as topics for paragraphs in which you will offer details and comments that describe the elements functioning in a way that supports your evaluation of the text’s rhetoric as a whole.
Use the framework attached to this document to create an outline. While you may not have formal thesis by the time this outline is due, the work creating the outline should help drive your analysis forward to reveal what thesis your evaluation logically supports.
Print out two (2) copies of this rough draft, which should be typed, double-spaced, and in 12 pt. font. Rough drafts are still complete drafts, so your essay must include these required elements: a summary of the text, an evaluative claim as a thesis, a rhetorical analysis as support, a conclusion, and a work cited page. I will not accept a final draft without a rough draft. Also, upload to homeworkla.org to get feedback and tutor notes or go into the lab or both.
Both versions of this final draft submission should be typed, titled, 800- to 1,000- words in length, double-spaced, in 12pt. font, and adhering to MLA-style documentation. Include a Work Cited page. (The Work Cited Page should be considered separate from your word count/ page requirement). Your last name should appear on each page, and each page should be numbered. Follow all the Final Draft Submission Guidelines posted on our Canvas site under “Course Documents.” These guidelines require you to prepare one printed copy of the draft to submit to me in class at 5:30 pm and to upload one digital (word or pdf) copy of the draft to Canvas by midnight. Attach your rough draft, any peer review, and your outline to the printed copy submitted to me by hand.
Framework for Essay #2 Outline
(For a list of rhetorical elements see p. 3-4 of this document, and consult the checklist on p.113 in Practical Argument)
Purchasing a condominium is not the same as purchasing a single-family home. In a three page paper, detail all of the advantages and disadvantages of purchasing a condominium.
Real Estate Law Purchasing a Condo in Pennsylvania
Be sure to include detail to all of the pros and cons. Finally, discuss the legal impacts of these transactions to both the buyer and the seller. Can this type of sale affect the mortgage process? Can the parties face litigation even after the sale is completed? Purchasing a unit in a condominium is not the same as purchasing a single family, detached house. When purchasing a newly constructed or to be constructed condominium unit in Pennsylvania, there are certain matters that purchasers should be aware of.
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Analyze Three Advertisements For your written assignment, find three advertisements. These can be videos, radio ads, print ads, interactive media, or any other sort of media used for advertising purposes.
Analyze Three Advertisements
For each advertisement, provide a Ω page analysis that answers the following questions:
Summarize the advertisement, the apparent demographic it is aimed at, and the product it is pitching.
What are the arguments being made? Are they explicit or only implied?
Are the arguments being forwarded cogent? Why or why not?
What sorts of devices, rhetorical, language, or other are employed to either enhance or distract the audience from the message?
Scoring Rubric:
Criteria Points
Provide Ω page analysis each, for 3 advertisements 5
Summarize the advertisement, the apparent demographic it is aimed at, and the product it is pitching. 5
What are the arguments being made? Are they explicit or only implied? 10
Are the arguments being forwarded cogent? Why or why not? 10
What sorts of devices, rhetorical, language, or other devices are employed to either enhance or distract the audience from the message? 10
