Customer Behavior Model and Perception

Customer Behavior Model and Perception Research My thought is to specifically look at the customer behavior model and perception.

And my target group would be 19-23-year-old first-year students in INN. INN is my college in Norway

My research question is: In what way do perception affect the buying behavior of first-year INN students to purchase Red Bull.

My research objective:

To see if Red Bull’s sponsorship to big athletes and sports events has influenced the students.

To find out how often the students notice the product in stores.

To find out how loyal the product consumers are.

To find out how healthy the students perceive the drink.

The syllabus for this research paper is Schiffman, L. G., Kanuk, L. L. & Hansen, H. (2012). Consumer Behavior – A European Outlook, Prentice Hall.

This task requires me to ask questions to students in my school. I was hoping the writer could come up with some good research questions then I could send the answers the students gave me back to the writer.

I’ve included the assignment guidelines. Please keep in mind that I am Norwegian. So please don’t use overly complicated sentences when writing this research paper. It should look like a 20-year-old average English speaking person wrote it.

ASSIGNMENT GUIDELINE FOR THE SEMESTER WORK/ASSIGNMENT

Consumer Behaviour 3MAR240, Spring 2018.

Aim of assignment

The broad aim of this assignment is to encourage students to conduct scientific research by writing a research paper related to consumer behavior based on a specific company or product.

Assignment task

The idea of this assignment is to investigate and study consumer/consumer behavior in regards to a chosen company or product by conducting scientific research. The students will select the type of consumer and company/product of their choice, but the course coordinator/lecturer will have to approve the topic.

Format requirements

ï The length of the assignment should be between 5000-7000 words.

ï Word count should not include front cover, title page, contents page, references or appendices.

ï Assignments must be word-processed in 12 point Times New Roman font (or similar) with 1.5 line spacing

ï Margins must be as follows: Top: 2.5 cm, Bottom: 2.5 cm, Left: 2.5 cm, Right: 2.5 cm

ï All pages must be numbered

Submission

ï This semester work/assignment is based on individual work.

ï The assignment has to be handed in on Frontier, in the Hand-in folder called ìSemester work assignmentî

ï No email submissions! Late submission will not be accepted.

Layout requirements

You will need to ensure that your assignment meets the assessment criteria below and follows the correct layout and format including:

ï Front/title page with your name and student number, the title of the assignment which specifies the chosen area within consumer behavior is studied and word count

ï Table of contents list with page numbers.

ï Introduction.

ï Literature review/theory

ï Chosen methodology

ï Discussion of results

ï Conclusions and recommendations

ï Appendices (if needed)

ï References (should be in APA6 Format)

The following pages provide a template of the structure of your semester work/assignment

Front/title page

TITLE

Your title should be precise, describing the content of the assignment. It should also reflect the chosen area within consumer behavior you have focused on. The title usually describes the subject matter of the study

Some examples,

ìFactors influencing studentsí purchase behavior in regards to chocolates: a case of Kvikklunsjî.

the ìA case study of Bookings.com. Family holiday travels and decision-making process among Norwegian familiesî

ìThe needs of the consumer of motor vehicles: lessons from Skodaî

Author details:

ï Name and student number

ï Lecturer in Charge:

Word counts:

Customer Behavior Model and Perception Abstract

An abstract, or summary, is published together with a research paper, giving the reader a “preview” of what has to come. They allow other scientists and readers to quickly scan the large scientific literature, and decide which articles they want to read in-depth. The abstract should be a little less technical than the article itself; you do not want to dissuade your potential audience from reading your paper.

Your abstract should be one paragraph, of 100-250 words, which summarises the purpose, methods, results/main findings and conclusions of the paper.
It is not easy to include all this information in just a few words. Start by writing a summary that includes whatever you think is important, and then gradually prune it down to size by removing unnecessary words, while retaining the necessary concepts.
As for this semester work/assignment, an abstract is not required.

TABLE OF CONTENT

Lists the content of your work with page number

1.0 INTRODUCTION

The assessment should start with an introduction. Here we will find a short summary of the content and what you want to explore or discuss.

ï What is the purpose of this study?

ï What is your research question or objective (in regards to consumer behavior)? E.g. what do you want to find out? It is either research question or objectives depending on how you formulate it, not both!

ï Examples of possible research questions or objectives:

ï ìWhich type of information sources is considered as most reliable among family with young children when comes to holiday decision-making?î

ï ìInvestigating factors that influence university students to buy Kvikklunsj in the Easterî

ï ìWhat factors contribute to effective customer complaints management in restaurants?î

ï ìîHow does company X facilitate customer complaints as a way to retain its customers?

ï ìIdentifying the various needs of consumers of motor vehicles and how can Skoda fulfill such needs with their current products and offeringsî

As illustrated, the title is not the same as research question or objective, but they have to be related.

ï Although your title already reveals which areas you want to focus on, here is where you explain more why you want to study this area in particular.

As the research question/objective is related to the theory, a tip is to understand and choose the theory first before a research question is developed.

ï What are the current research gaps? A typical gap is, this topic has not been studied before, or this topic has not been studied in this context etc.

ï Explain why your research is interesting and why is it important

ï Make the reader curious!

2.0 LITERATURE REVIEW/THEORY

2.1 Information about the company/product

Start by introducing the company or organization and chosen product or service in this chapter.

ï The companyís profile

ï Identity attributes and history

ï A brand discussion if necessary

ï And other aspects that may be interesting and relevant to the chosen topic

2.2 Information about your chosen consumer/segment

ï Who are they?

ï Profile? Age? Gender? Etc.

2.3. Heading here should be relevant to your chosen theory e.g. ìPre-purchase behaviourî

Remember that chosen theory has to be related to your research question/objective described in the introduction.

Examples of theories:

ï Refer to consumer decision-making model on page 15 of the textbook

ï Pre-purchase buying behavior/input/external forces

ï The actual consumer decision making/process

ï Post-purchase behavior/output

ï To specify your research question/objectives even further, you may choose to specify within each stage/box.

ï E.g. pre-purchase buying behavior ñ influences by sociocultural environments such as family (reference groups)

ï Or e.g. process/consumer decision-making stage ñ focusing on the motivation of buying a certain product or use a type of service

ï Should the consumer decision-making model/stage be chosen, this model should be included and explained in this chapter

ï You may also choose other models (from the textbook) which are relevant to your chosen topic

Using additional resources:

In addition to the textbook, you are required to consult at least five scientific peer-reviewed journal article in order to discuss your chosen theory in details.

ï This forms the basis of a scientific research paper

ï Wikipedia and personal blogs are NOT considered as reliable sources and should NOT be used in a research paper

ï Newspaper articles and statistics can be used to describe trends, but they DO NOT have any theories.

3.0 METHODOLOGY

3.1 Qualitative or quantitative methodology

Qualitative or quantitative?

ï Why have you chosen this approach?

ï What are the strength and weaknesses of the chosen method?

ï How can you deal with the weaknesses?

ï Remember hypothesis/statements are only used in quantitative studies

If qualitative (collecting rich data),

ï How many interviews? Face-to-face interviews? Or phone interviews?

ï Who will you ask? Will the people you ask gto ive you enough information to answer your research question?

ï How will you contact them?

If quantitative (numbers and statistics)

ï Who will you ask? How will you ask?

ï Will you use electronic survey or paper?

ï How will you contact them?

3.2 The data collection process

ï How did you collect the data?

ï Via email? Face-to-face?

ï Did you travel to meet the respondents?

ï How long was the interview (if qualitative)?

ï How many surveys were sent out (if quantitative)?

3.3 Data analysis

After data has been collected,

ï How did you analyse the data?

ï Was data analysis software used?

ï Or did you do manually?

Remember torefer to what you have learned/will learn in Metode 1

3.6 Ethical considerations

Mention relevant ethical considerations. If you used human subjects, did they consent to participate? How did you guarantee anonymity?

4.0 RESULTS AND DISCUSSION

4.1 Profile of respondents

ï Highlight and report the most significant results

ï Should provide a profile of the respondents, age, gender, geographic location (demographic questions) etc. but no names or other information that may identify them

4.2 Heading should be related to the findings/results, e.g. ìFactors influencing students to buy Kvikklunsjî)

4.2.1 Influenced by family

4.2.2 Price

4.2.3 Brand loyalty

4.2.4 Etc.

While results are direct reports of your findings (describing the findings), the discussion is different (analysing the findings).

ï E.g. results from ñ A DESCRIPTION OF THE FINDINGS:

ï Factors that influence students to buy Kvikklunsj could be price/cheap, familiarity, influence by parents/friends, sense of belonging (to a certain social group) etc.

ï If quantitative, you would provide some statistics on how many people said this and how many people said that

ï Here you could also have tables or graphs to illustrate the results

ï If qualitative, you would have some direct quotes on what they have said about buying Kvikklunsj.

ï Here you would have quotes like:

ï ìI buy Kvikklunsj because my family always buys it in Easter. Itís a tradition for us, I canít think of any other brands. Kvikklunsj to me is Easterî (Respondent 1).

Discussion on the other hand ñ ANALYSIS OF THE FINDINGS,

ï You are not only reporting what you have found but also have to discuss your findings/results in regards to your chosen theory from chapter 2.

ï Discussion means

ï Discussing the real behaviour of the chosen segment.

ï E.g. in chapter 2/theory section, the textbook/theory has said this about consumer decision-making, your findings may either agree or disagree/prove or disapprove the theory.

ï Hence, you are analysing the result by linking your findings/results (also called empirical findings) to the theory.

ï Meaning you should compare the theory and the real behaviour (your findings). Is the theory accurate? Or it the real behaviour totally different? Why is it different? Why is the theory wrong (if it is wrong)?

ï Perhaps the theory is only partially correct?

ï Or the theory is 100% correct (which is rare in most circumstances)

5.0 Customer Behavior Model and Perception Conclusion

End your research with a summary of your conclusion and key findings.

ï You should also provide some recommendations to the company if you are studying about a company

ï You may also provide recommendations for future studies based on your findings

Good students/assignments should also be able to discuss some of the limitations/weaknesses of their research.

6.0 REFERENCES (LITERATURE CITED AND USED)

ï Referencing should be In APA6 format.

Customer Behavior Model and Perception Appendices

ï Appendices should not be more than five pages. A rule of thumb, if the appendix is more than one A4 page in length, it should be an appendix. If it is only half a page in length, then it should be inside the main text.

ï Appendices are not compulsory; include them if they are necessary.

ï Examples of appendices: the interview guide, the survey questionnaire, large tables or figures of your result.

An Informal proposal Background Information

An Informal proposal Background Information Here is a brief review of the scenario; also review the full information provided in the exam section of Organizing, Illustrating, and Researching Your Material.

Phoenix Advertising, with its main headquarters in Charlotte, North Carolina, serves clients that include banks, insurance companies, and retail chains. You’re vice president of human resources management at Phoenix. You report directly to Gregory S. Forest, the company president.

You’ve already investigated the branch and provided a report on the problems there and your recommendations for managing them (for study units Organizing, Researching, and Illustrating Your Material and Writing the Report). Mr. Forest has reviewed that report and now wants you to present to the executive team a specific proposal developing one of the recommendations you gave. Following are the primary problems covered in the scenario but also carefully review the underlying causes you discovered in your investigation (which you created from your imagination).

In the last three months, two of the top management peoples an art director and an account executive have left the branch. Each left for a position with a competing agency.

Three of the graphic designers and four of the copywriters are threatening to quit because they feel their creative efforts are being rejected or revised without consultation. They want to be part of a collaborative team, not produce work that the art directors and account executives evaluate arbitrarily.

In an attempt to show increased profitability, the branch

is accepting all potential clients without evaluating the accounts in terms of current project workload. As a result, without being given any notice and without compensation for the additional hours, all employees are working long hours several days each week. Employee morale and productivity seem to be decreasing with each passing day.

An Informal proposal Background Information Process Step 1

Choose one of the problems. Use your brainstorming notes and the investigative report for the recommendations you listed to solve that problem. Brainstorm further about the reasons for and causes of that one problem by delving even further into the ìwhysî of that problem. As you did previously, list several questions and review the answers you’ve discovered. Explore those answers in greater depth to determine the fundamental causes of the problem. (Think of the problem as a set of symptoms of an illness that you need to treat. What disease is causing the symptoms? What areas of the body are affected by the disease?)

An Informal proposal Background Information Step 2

Free write further on each recommendation you made in your investigative report for resolving this problem. Ask yourself questions about what must change, what you must make happen with the employees and departments at Roanoke to solve the problem so it won’t reoccur. Remember that your primary goal for the proposal is to revitalize the employees and departments in order to restore the Roanoke branch to full productivity. Use as a starting point any of the following that apply to the problem you’ve chosen:

What can the executive team do to reverse the down- ward spiral of employee morale and increased workload requiring overtime?

How can the executive team help the Roanoke branch retain its current clients and gain new ones?

Is training needed for employees and/or managers? If so, what types of training are required? How can the executive team accomplish training over time to minimize the impact on business?

What can be done to streamline or reorganize the office procedures or to incorporate new technology to improve productivity? What training/support will then be needed to enable the office employees to embrace the changes and succeed?

Make sure you’ve done enough exploring in Step 1 to guide your creative efforts toward the changes you’ll make in Step 2. You want to ensure permanent change, so you must understand the exact nature of the causes in order to develop a detailed, logical solution.

An Informal proposal Background Information Step 3

Wait a day or two before you review your prewriting, so you can return with fresh eyes to the project. Mark the information you’ll use in your proposal and free write as needed to develop your ideas on resolving the situation and accomplishing your goal. Break the overall plan into individual parts or actions so you can develop each step in the process separately, organizing a logical flow for each phase from beginning to end.

How much time is needed to accomplish each component or stage of your plan?

Are there steps that must be completed before another phase can begin?

How long will it take to complete each step?

How will it impact the daily operations of the branch and headquarters?

An Informal proposal Background Information Step 4

Now review the people at Roanoke and across Phoenix Advertising who you’ll need to accomplish each part of your plan. Your proposal must use people from within the company don’t hire outside personnel. Create names and job titles as well as qualifications to fit your plan. Review your list of steps and ask yourself:

Who at Phoenix Advertising and/or the Roanoke branch has the experience, training, and qualifications to achieve this stage of my plan? What proves he or she is the one for the particular phase?

What exactly do I want that person to do to accomplish this step? When? How?

Who oversees the implementation of each phase?

What progress reports must be provided to the executive team and when?

What’s my part in the proposed plan of action?

An Informal proposal Background Information Step 5

Your next step is to itemize the costs involved in accomplish- ing each component of your plan as you outlined it in Step 3. You may need to research the current costs of additional employees, training/motivational programs, or technology. The Internet or even phone calls to representative companies in the Yellow Pages can provide useful information. Your figures should have some real basis. Remember to factor in costs such as the following:

The number of employees involved in each phase

The loss of employee time from completing regular obligations of the current job

Any travel or materials/workbooks needed for training

Create appropriate budgetary categories related to the stages of your plan. Establish an overall cost for each phase and within each phase itemize the different costs involved. Itemizing is important to provide clear support for your numbers and line items the executive team can review if the total cost for the proposal is too much for the company’s budget.

An Informal proposal Background Information Step 6

Organize your prewriting from Steps 1ñ5 using the following main headings:

Introduction

Background

Proposal

Schedule

Staffing

Budget

Request for Authorization

An Informal proposal Background Information Step 7

Following the outline in Step 6, write a 2ñ5 page draft of your proposal in letter format. Use single spacing (unless the format requires more spacing), bold for headings, and italics for subheadings.

Introduction. Your Introduction is the only section not labeled with a heading. As your opening paragraph, it must begin with an interesting hook, contain your qualifications to prepare this proposal, and summarize the general problem and the benefits of your plan.

Background. The Background section must persuade the executive team that a dire need exists. Summarize the field investigation of your chosen problem and describe the causes of that problem. Include specific numbers and percentages (facts and figures) with explanations to show how you determined each contributed to the problem. Your reasons must be based on the facts you uncovered, not the feelings of employees at the branch. End this section with a bulleted list of the key phases (stages) you’ll develop in the proposal section to solve the causes. Phrase each stage as a key action goal.

Proposal. In your Proposal section, develop the steps needed to solve the problem. Use a phrase or word for each goal you listed in the Background section and italicize it. (You’ll use the same phrases or words in the Schedule and Budget sections.) Then write at least one paragraph for each goal, outlining what actions are involved in that phase. Develop detailed, clear-cut solutions to the underlying issues and causes you identified in the Background section.

Schedule. Your Schedule section must use the italicized words to outline the phases described in the Background and Proposal. Use column format.

Staffing. The Staffing section describes, in paragraph form, the specific people, their qualifications, and their assignments as related to each phase of the proposed solution.

Budget. Your budget section must itemize the primary steps of your plan. Use a table format with your own headings for each column. The first column will use the phases from the project outlined in the Proposal and Schedule sections. Be sure to show under each major phase the related costs for accomplishing it.

Request for Authorization. The Authorization section must suggest a time frame for approval of your plan. Since this section is also the last thing the executive team will read, persuasively provide assurance that your proposal will achieve your goal. Summarize the problems and describe the benefits of your plan for the Roanoke branch, their clients, and Phoenix Advertising as a whole.

An Informal proposal Background Information Step 8

As you write, follow the ABC is for constructing your paragraphs. Allow your first draft to sit for several days before you revise it. During that time, review those sections of the study units discussing various aspects of writing, revising, and editing, such as

Correct, varied construction of sentences

Coherence

Appropriate word choice for purpose and audience

Grammar, spelling, and punctuation

After revising and editing your first draft as best as you can, ask another person to read your proposal aloud. Listen for awkward phrases, missing words, and unclear sentence flow. Also ask for the reader’s feedback on clarity, logical flow, and so on. Finally, refer to the evaluation criteria and Step 7 as you give your work one final review before you complete your final draft.

SUPERBOWL ON FEBRUARY 3 ESSAY

SUPERBOWL ON FEBRUARY 3

WATCH THE SUPERBOWL ON FEBRUARY 3, 2019 AS IT IS A HAVEN FOR ADVERTISING AND MEDIA. Make sure you have a watch available:
Select the 3 best commercial and 3 worst commercials. For each commercial set forth the following:
1)How long was the Ad ( 15/30/60 seconds);
2)Was the same product advertised more than once? If so was the ad identical?
Why do you think the advertiser chose the time frame they did to show the ad?
Does it matter what part of the game the ad was shown for effectiveness? Is there a “best position in a commercial session?
3) How well do the commercials fit the program? Does it matter that it’s a sporting event?
4) Why did you find the ad effective or ineffective and what made it the “best or worst ad?

If you do not see the game, these commercials will be shown on YouTube as well as many other forms of media.

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Oligopoly & advertising Essay Paper Available

Oligopoly & advertising

One central feature of the oligopoly market structure is that firms behave strategically. They anticipate the response of their rivals when making choices. Our text has a fascinating section on the Prisoner’s dilemma in oligopoly markets. Please select a samples of a commercial (use the YouTube site) that can illustrate this phenomena. Describe the commercial and how it provides evidence that the firm is ‘speaking’ to its rivals in addition to consumers. Provide some arguments explaining your choice.

Please submit also links to the selected commercials on the YouTube site. The length of the reflection post: 300-500 words.

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Strict Compliance Assignment Paper Out

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When reviewing disputes arising from an issuing bank’s decision to deny payment on a letter of credit, court’s are generally required to apply a strict compliance standard. However, as illustrated in Voest-Alpine International v. Chase Manhattan Bank and Voest-Alpine Trading USA Corp. v. Bank of China, strict compliance can be applied as either a very strict “mirror image” requirement or as a looser conformity standard. Review the above-mentioned cases and briefly describe the facts, discuss which version of strict compliance was applied by the court, and explain why the court in each case applied the version of strict compliance that it did

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Recursion Control Structures Decisions and Loops

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Recursion and loop structures allow programs to repeat actions without duplicating code. This console application focuses on your understanding of object-oriented programming, control structures, and arrays. Create an application that manipulates a billboard sign. Use the following guidelines: Main Program: The main program must create an object of Billboard class (see below for details). The main program must include a menu to allow a user to select a function of the Billboard object. The menu must repeat (using a loop) until the user exits the program. The application must exit upon user request. Billboard Class: The program must include a Billboard class (separate from the main program class) that is able to store and display the text for the completed Billboard advertisement. The Billboard class must include variables for data input. The Billboard class must allow the user to define a custom message. The Billboard class must include 3-4 predefined messages that can be set as the message in the billboard. Add one method of your choice that can be used to manipulate the message in some way, such as reversing the text or capitalizing the letters. Completion Tasks: Use comments in your code to demonstrate your understanding of each statement. Make sure the program runs correctly before submission. (Your instructor is here to help!) ZIP your project folder and submit the file to the portal for grading. (There is no Word document for this assignment.)

Hedging Expressions from Emerging to Iconic Brand

Hedging Expressions from Emerging to Iconic Brand Write around 150 words on an emerging iconic brand, i.e. a brand where you need to cautiously speculate (-> use hedging expressions) whether it will indeed become iconic.

Hedging Expressions from Emerging to Iconic Brand

The brand can be local to Hamburg or international – the main point here is to practice hedging expressions. please read the following links in order to be sure, you use the hedging expressions https://writingcenter.gmu.edu/guides/hedges-softening-claims-in-academic-writing http://www.ucl.ac.uk/ioe-writing-centre/develop-academic-voice/caution-hedging. This presentation contains forward-looking statements, such as projected net sales, operating results, earnings, and cash flows that are subject
to risks and uncertainties that could cause actual results to differ materially from future results expressed or implied by these forward-looking
statements.

Negative Risks with Spotify Journey

Negative Risks with Spotify Journey 2. From a Risk and Compliance Officers perspective on Spotify journey – Christina

(negative risks–Ambiguity of project features, and use of technology that has not been fully developed – to what extent should they take internal projects, new technology, innovative ideas, AND Negative Risks/Impact – i. Past challenges, what happened when they became publicly traded? ii. Current challenges – money issues, competition-(YouTube, apple etc.) iii. Netflix as a major competitor – not music, but video streaming Best Practices: – Organizational agility – Planning, goal setting, and scheduling – Mitigate risk – Adoptive methodology for project management – Communication Please just paste the links to the sites used on the bottom of page

Ford Motors Practice and Social Responsibility

Ford Motors Practice and Social Responsibility In this paper, examine your organization’s generic and diversification strategies, its international moves, and its ethics, social responsibility, and environmental sustainability practices.

You do not need to include an abstract. Your paper should address these topics: Your organization’s generic strategy or strategies. Any diversification strategies the organization pursues. Any international moves made by your organization. Does it operate internationally? In what format(s)? What ethics policies and practices does your organization have in place? Does your organization practice social responsibility? In what way(s)? What are your organization’s environmental sustainability practices?

Psychological Techniques in Advertising

Psychological Techniques in Advertising This APA style paper is for my Critical Thinking Psychology class. Papers should be 5 full pages of written text in length, NOT including title page, abstract, and references.

Papers must include at least THREE outside, peer-reviewed, original, empirical, research-articles from academic journals that help you describe your topic. Remember, sources like Wikipedia, magazines, and newspapers are not academic references.

Pretty much find 3 peer-reviewed research articles about psychological methods in advertising and analyze them in APA style over 5 pages. You might not realize it, but good advertising uses psychological techniques to entice the target audience to buy the product.