Business analysis review and report 

Business analysis review and report 
Business analysis review and report

Business analysis review and report

Order Instructions:

CLIENT IS FROM AUSTRALIA
About HR assessment

task 1,2 and 3 in (1249) are based on blockbuster..and 1510 is different

example : Assessment Task 1: Business analysis review and report
Conduct an analysis of business strategy, framework and performance, as well as an analysis of industry/market conditions, using appropriate templates/tables and compile a report of approximately 1200 words

SAMPLE ANSWER

Abstract

Initially known as Research in Motion, BlackBerry Limited surprised the technology industry with its innovative and advanced technology. The BlackBerry wireless email solution became very popular to people, especially to business people. The company was an enormous giant in innovating devices that are businessmen-friendly. However, with the birth of iPhones and Androids, BlackBerry Limited slowly exited the industry and silently sit on the sidelines. What used to be on top, now seemed to be slowing down in the world of technological competence. Business competition in today’s corporate world is very high. Big and small business firms should continue to modify and improve their products to compete with the innovative products launched differently by several corporations. Thus, BlackBerry might want to opt to change its strategy. The risk may be high, but the results outweigh the efforts.

Keywords: Blackberry, business competition, technology industry.

Looking into a Technological Giant: A Business Analysis Review and Report of Blackberry

Introduction

Blackberry Limited initially started as Research in Motion (RIM). It is a Canadian telecommunications and wireless equipment company founded by Mike Lazaridis. Lazaridis is an engineering student from University of Waterloo, who founded the company in 1984. He was just twenty-three years old at that time when he created RIM. Another engineering student from the University of Windsor, Douglas Fregin, co-founded the company. RIM has its roots as an electronic and computer science consulting company. In 1988 the company became the first wireless data developer in America. It was also the first ever company, outside Scandinavia, to evolve connectivity products for Mobitex wireless packet-switched data communications network.

RIM became famous for introducing innovative technologies such as the DigiSync™, Film Keykode™ Reader, the first Mobitex protocol converter, and the BlackBerry wireless email solution.  The BlackBerry wireless email solution became very popular to people, especially to business people. The device allows workers to send and receive e-mails while away from the office. As what authors describe it, BlackBerry became the indispensable accessory of business executives, heads of states, and Hollywood celebrities (Gillette, Brady, & Winter, 2013). However, BlackBerry’s fame wavered when iPhone and Android came to the picture. The global economic condition affects all kinds of businesses (McQuerrey, 2016).

The upsurge in the economy proffers new business prospects for small operations. On the other hand, a declining economy can have a lasting impact on the firm. In a robust and better economy, businesses prosper, people have a high income, and low unemployment; on the other hand, a sluggish economy poses many challenges to investors. Shareholders may suffer from profit losses which will urge the company to cut their workforce. Furthermore, the high competition in the business world is prevalent. Companies gain an advantage against the world’s biggest competitor because of pressure. It pushes companies to improve their products and be continually competitive. It is in this light that the analysis of Blackberry was created.

Blackberry Company Analysis

The BlackBerry Limited (BlackBerry) is a supplier of mobile communications devices. The company is engaged in providing BlackBerry wireless solution that includes smartphones, software, and services. The core areas of the company are on Enterprise Services, Messaging, Devices business and BlackBerry Technology Solutions (“Company Profile”, 2016). BlackBerry Limited is considered a global leader in mobile communication. The company continues to inspire its customers by producing innovative products which the market will surely patronize. The company operates across continents such as North America, Asia-Pacific, Europe and Latin America. There are 20 executives and directors of Blackberry under the leadership of John Chen, Executive Chairman of the Board and Chief Executive Officer. (“About BlackBerry”, n.d.).

Due to high competition and economic recession, the company incurred a negative growth in sales. Thus, it experienced a loss of its profits. In the year 2013, the company laid off thousands of its employees and sold the company to about US $4.7 billion (“BlackBerry timeline: A look back at the tech company’s history”, 2013). The company which is considered a technology giant, slowly shrink its stakes in the global smartphone market share by 3 percent. In the last few years, the company continues to have a negative growth (Sturgeon, 2013).

Engineers and technicians are brainstorming about new technologies to incorporate into blackberry phones. With its new Blackberry 10 (BB 10) launched in 2013, the company is positive to increase its sales. The new product has an innovative design, and its system has multimedia, applications, and touchscreen features. This product is said to be a crucial determinant to the long-term sustainability of the company (Radio-Canada, 2013). BlackBerry 10 sees the implementation of a whole new user interface, doing away with the conventional BB system that people are used to in favor of something that resembles the likes of Androids and iOS (McCann, 2013).

Industry Analysis

In doing an industry analysis of BlackBerry Limited, it is essential to look into the company’s political environment, economic advantage, social relations, technological advancement, legal policy6, and environmental (PESTLE) contexts. PESTLE enables one to assess the risks that they are facing, and seeing what impacts do current factors have (PESTLE Analysis: Strategy Skills, 2013). Moreover, PESTLE is used to examine the many factors in the macro-environment that may affect the decision of the managers in organizations (PESTEL Analysis of the Macro-environment, 2011).

The nature of Blackberry business is risky because of the rapidly changing technology. Now and then there are new innovative product lines that are readily available in the market. Competition is very high among its industries. Among its competitors who are also familiar with the market include LG Electronics Mobile Communications Company, Apple Inc., Microsoft Corporation, Google, Lenovo Group Ltd., Huawei Technologies Co., HTC Corporation, ZTE Corporation, and Nokia. Other competitors are Xiaomi Inc., IBM, SAP AG, Citrix, VMware, Inc., Mobile Iron, Inc., Good Technology Corporation, Green Hills Software, Intel Corporation, Mentor Graphics Corporation,  and Sysgo AG. Some internet media are also in the competition such as Facebook, WeChat, Viber, Kik, Kakao Talk, Telegram, Snapchat, Cumulocity, Exosite, IBM, and MontaVista Software.

With the presence of its equally technologically advanced competitors, standing in the communication technology industry is a challenge to BlackBerry Limited. The company should create one of a kind innovative product which is more advanced compared to others. Its marketing strategies should also be strengthened.

Looking at the situation of BlackBerry Limited in the competitive world of technology, it can be said that the company has a failing technological strategy. Apple and Android have already taken BlackBerry from the limelight. The two companies are now ruling the gadget world. This condition is primary because of the rapid pace of technology; BlackBerry Limited was not able to hop on the train of innovation faster than the other companies. The company never saw it coming that what was once impossible may be a common trend at some time. Below is a table of the growth rate of BlackBerry Limited in comparison to industry and sector.

  Company Industry Sector
Sales (MRQ) vs Qtr. 1 Yr. Ago -29.70 6.37 13.66
Sales (TTM) vs TTM 1 Yr. Ago -35.23 3.74 12.06
Sales – 5 Yr. Growth Rate -35.87 15.04 11.18
EPS (MRQ) vs Qtr. 1 Yr. Ago -956.68 45.89 32.42
EPS (TTM) vs TTM 1 Yr. Ago 23.87
EPS – 5 Yr. Growth Rate 39.16 14.52
Capital Spending – 5 Yr. Growth Rate -42.31 -2.30 9.91

Table 1. Blackberry growth rate in comparison to industry and sector

It is shown in the table above that the company recorded a negative growth rate in sales by 35.87 percent during the last five years. These results mean that the firm is losing profits. Regarding growth rate in capital spending the company also incurred a negative growth of 42.31 percent. The situation is alarming. If the condition continues, the company will have to lay off more employees in the future.

SWOT, Gap, and Cost-Benefit Analysis:

            SWOT analysis is a device that aids business personnel to assess the strengths, weaknesses, opportunities, and threats involved in any business enterprises (Ommani, 2011). Moreover, SWOT can help us gain insights into the past and think of possible solutions to existing or potential problems for an existing business or for an existing venture (USDA as cited in Ommani, 2011). To better understand the situation of BlackBerry Ltd, it is also necessary to look into its strengths, weaknesses, opportunities, and threats, coupled with the gap and cost-benefit analysis.

SWOT Analysis

Strength

·         Adequate assets and equipment

·         Skilled and enough human resource

·         Excellent marketing strategies  

Weaknesses

·         Financial Capability

·         Employee Turnover

 

Opportunities

·         Billions of customers

·         Development of new and high-tech communication products that could compete globally

Threats

·         High competition

            Table 2. SWOT Analysis

            As we can see in the diagram, BlackBerry is on the edge when it comes to its resources such as the equipment, assets, and human resource. Moreover, the company has an excellent marketing strategy. Just last year 2010, the company hired a new CEO, who is a Hong Kong -born British-American business person and an electrical engineer. This new CEO is none other than John Chen, known for his many achievements and for turning around failing companies. The said CEO pushes hardware profitability as the next big thing in BlackBerry Ltd and as an answer to the threats that the firm is facing. Furthermore, the company sees opportunity in developing new and high-tech communication products that could compete globally with other international corporations.

High competition is seen as one of the threats to the company, but despite this, BlackBerry Limited sees opportunities in the near future. As what the CEO of the business stated (in an interview) last June 2015, the company’s smartphone unit will turn profitable in the short term (Rathinavel, 2015). BlackBerry Limited has many customers even before the advent of iPhones and Android, thus innovating will only make the company attract even more billions of customers.

Gap analysis

            Based on all the data gathered, it is feasible to say that BlackBerry Limited is indeed a company who had reached its peak at some point in time. The SWOT analysis in the above shows the strengths that the company can muster in the competition field. However, despite the good record of BlackBerry Limited, we cannot deny the gaps in the strategies of the enterprise. One thing is the failure of the company to innovate in time with the fast-paced development of its competing companies. With the advent of iPhone and Android, BlackBerry has lost its fame in the technology market. The problem here may not be the marketing strategy of the company but in the workers.

As a solution to this, the company should hire more reliable and credible workers so as to step back again to the world of technological competition. Moreover, it will be of advantage to the company itself and its employees if they will initiate training. Differentiation by skill, knowledge, and motivation of workforce, takes on increasing importance as organizations strive to compete in the worldwide economy (Aguinis & Kraiger, 2009). Hill and Lent (as cited in Aguinis and Kraiger, 2009) mentioned that training-related changes are believed to improve job-related performance and other positive changes such as the acquisition of new skills.

In addition to this, BlackBerry Limited might also want to consider outsourcing employees or engineers that will help improve the declining status of the company. Outsourcing is said to be a common practice in both private and public organizations (Kremic, Tukel, & Rom, 2006). Kremic, Tukel, and Rom also revealed that most organizations nowadays are perhaps already using outsourcing as a function to perform efficiently. The benefit of outsourcing to the company is the additional knowledge that outsourced employees can offer. Moreover, outsourcing enables the company to learn new insights, improve strategy, and look at things from a different perspective.

Another solution to the challenges that BlackBerry Limited is facing is to initiate partnerships with other big companies. With the work connections that their present CEO has, doing this strategy is plausible. Partnering and making ties with businesses, both local and abroad, will enable BlackBerry Limited to expand its scope of activities, consumers, and resources. Such ties can also be a leeway for BlackBerry Limited to improve their innovative efforts and technological advancement.

Cost-Benefit Analysis           

   

Solutions/Initiatives

Key Steps to Implement  

Cost Benefit (est. cost, expected benefit, time to realize)

 

Impact (which part of business)

1. Trainings Initiating training for all employees  US$ 3,000

Improve knowledge, skills, and abilities of employees, improvement of innovative efforts and technological advancement

1 -2 weeks, twice to thrice a year

Human Resource, Employee production
2. Recruitment Recruiting credible and trained employees US$ 3,000

Increased productivity, efficient and innovative workers.

2-3 months

Labor force, operations
3. Outsourcing Hiring employees from outside the organization US$ 10,000

More insights and innovative ideas, more skilled, additional workforce

Strategic planning
4. Partnership with other Companies Making ties with businesses, both local and abroad US$ 100,000

Business, consumer, and resource expansion, improvement of innovative efforts and technological advancement

Strategic planning, operations

Table 3. Cost-Benefit Analysis

            The table above shows the cost benefit analysis of the measures above in addressing the present condition of BlackBerry Limited. Note that training, recruitment, outsourcing, and partnership with other companies are real solutions for the current situation that BlackBerry Limited is encountering. The whole plan will take a more than a hundred thousand US dollars to implement. We can also note that despite the significant sum that improving BlackBerry Limited entails, the benefits still outweigh the costs.

Industry feedback

At the height of Blackberry popularity, there are about 80 million users which include high ramming government officials and celebrities. There have been significant changes and improvements that the company is implementing over the past years. Its sustainability in the industry could be attributed to the continued patronage of its loyal customers. BlackBerry could face its downturn, and the company is not yet out of the market.

Conclusion

BlackBerry is a technology innovative company which is undergoing a rough road since the emergence of iPhones and Android. Its current situation is not healthy based on statistics. If it continues to happen, the company will experience great losses that could lead to layoff in its workforce. The situation is not good for the sector and the industry itself because BlackBerry is a giant company. The company might need to re-engineer their processes and operations and conduct a thorough analysis of its current condition so it could withstand the challenges in the technological industry.

References

About BlackBerry. Ca.blackberry.com. Retrieved 4 June 2016, from http://ca.blackberry.com/company.html

Aguinis, H., & Kraiger, K. (2009). Benefits of Training and Development for Individuals and Teams, Organizations and Society. Annual Review of Psychology.

BlackBerry timeline: A look back at the company history. (2013). Global News. Retrieved 4 June 2016, from http://globalnews.ca/news/860689/blackberry-timeline-a-look-back-at-the-tech-companys-history/

BlackBerry 10 aims to catch up the competition. (2013). Cbc.ca. Retrieved 4 June 2016, from http://www.cbc.ca/news/technology/blackberry-10-aims-to-catch-up-with-competition-1.1371481

Company Profile. (2016). Reuters. Retrieved 4 June 2016, from http://www.reuters.com/finance/stocks/companyProfile?symbol=BB.TO

Gillette, F., Brady, D., & Winter, C. (2013). Retrieved from Bloomberg: http://www.bloomberg.com/news/articles/2013-12-05/the-rise-and-fall-of-blackberry-an-oral-history

History.Bloomberg.com. Retrieved 4 June 2016, from

http://www.bloomberg.com/news/articles/2013-12-05/the-rise-&-fall-of-blackberry-an-oral-history

Kremic, T., Tukel, O., & Rom, W. (2006). ‘Outsourcing decision support: a survey of the benefits, risks, and decision factors.’ Supply Chain Management: An International Journal, 11(6), 467-482.

McCann, J. (2013). Retrieved from Techradar: http://www.techradar.com/reviews/pc-mac/software/operating-systems/blackberry-10-1090522/review

McQuerrey, L. (2016). The Economy’s Effect on Small Businesses. Retrieved from Small Business: http://smallbusiness.chron.com/economys-effects-small-businesses-10269.html

Ommani, A. (2011). Strengths, weaknesses, opportunities and threats (SWOT analysis for farming) system businesses management: Case of wheat farmers of Shadervan District, Shoushtar Towship Iran. African Journal of Business Management, 5(22), 9448-9454.

PESTEL Analysis of the Macro-environment. (2011). In Foundations of Economics. Oxford University Press. PESTLE Analysis: Strategy Skills. (2013). Retrieved from www.free-management-ebooks.com

Radio-Canada. (2013, January 29). BlackBerry 10 aims to catch up with the competition. Retrieved June 6, 2016, from http://www.cbc.ca/news/technology/blackberry-10-aims-to-catch-up-with-competition-1.1371481

Rathinavel, P. (2015). BlackBerry CEO John Chen Says Hardware Unit will Make Money Again. International Business Times. Retrieved from International Business Times.

Sturgeon, J. (2013). ‘BlackBerry cuts a third of workforce; faces a billion-dollar loss.’ Global

News. Retrieved 4 June 2016, from http://globalnews.ca/news/854194/blackberry-to-cut-4500-jobs-expects-major-q2-loss/

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Toys R Us Case Study Assignment Paper

Toys R Us
                                 Toys R Us

Toys R Us

Order Instructions:

Assignment Objective: #2 Evaluate Toys R US internal and external environment and competitive position. #3 Compare and contrast competitive strategies. #4 Evaluate global strategies and strategies for diversified companies. #5 Assess the organizational components that impact strategy implementation. #6 Evaluate the roles of ethics, social responsibility, and environmental sustainability in strategy implementation.

Assignment Purpose: To learn how to conduct an internal company analyze.

Conduct an internal analysis of Toys R US. Use all of the tools necessary to conduct a thorough evaluation of the internal environment, skills, financial performance, and marketing capabilities in which your firm operates.

SAMPLE ANSWER

Toys R Us

External Environment Toys R US

Political

The varying market dynamics of Toys R US are evaluated using PEST analysis. The political atmosphere of Toys R Us is quite stable and promising. Nonetheless, any variations in government tax policy may affect the firm’s revenues indirectly.

Economic

The economic environment is varying considerably as the US economy has been hit hard by recession. As such, consumer spending is way too low. There’s need to address the need for low priced products that would meet clientele needs.

Social

The social environment of Toys R Us is going through serious changes, especially with regards consumers age groups below 5 years. However, 5-12 children segment keeps on shrinking. Ironically, their clients are not being replaced by comparable number of children. Moreover, there has been a societal shift towards educational related activities over leisure, an aspect that has impacted the business (Syed, 2014).

Technological

The technological backdrop of Toys R Us is quite impressive as the company has engineered some of the exceptional innovations. Moreover, its online systems have offered the company a competitive edge.

Internal environment

Strengths

The company has more than 1,500 stores across the world. Toys R Us markets its products through the internet in partnership with Amazon, which increases its client base significantly.  Moreover, the company a remarkable distribution network that uses modern logistic structures.

Weaknesses

The firm lacks sustainable competitiveness apart from the brand.  In the United States, Toy R Us major market has lost its position to Wal-Mart. Size does not matter, especially when clients can access toys from other retail stores and in some cases at fair price.

Opportunities

The firm collaborates with Amazon, which is important for the two organizations. Amazon is good at online business, develops websites, warehouse products and deliver to clients. Moreover, Toy R Us global presence increase its revenue, because people in emerging economies like China have disposable income and likely to grow in future.

Threats

The company faces intense competition from Target, Wal-Mart and KB toys. Toy R Us also faces challenges with differentiation as such it has to compete based on availability, cost and variety. Another threat is traffic as well as quotas set by the government particularly in China to safeguard manufactures. Therefore with such embargoes, the company is likely to be without toys.

Competitive Position

New Entrants

New entrants in this sector can lead to intense competition. However, Toys R Us has put in place a strategy of product identification. With many years in this industry, new entrants are likely to face challenges in meeting the needs of loyal clients aligned towards the giant Toys R Us.

 Substitute Products

With substitute products, the company may face the challenge of low profit margin. Therefore, if Toys R Us competitors come up with a substitute product, it has to be trendy to make a sale.

Bargaining Power of Suppliers

This is an important factor about the attractiveness of the sector since have suppliers are powerful, the will demand for high prices, which minimizes overall profitability.  As such, this sector has many suppliers have low bargaining power and retail stores can get products from a different supplier (Syed, 2014).

Bargaining Power of Consumers

Owing to the fact that there a few online clients, the have a higher bargaining power. But Toys R Us has a significant leverage as it merges with toysrus.com to increase its buying influence. Moreover, the company buys products in large quantity, it enjoys huge discount.

Rivalry

Intense competition reduces profit margin because it decreases or increases the cots of operation. In general, more firms in this sector will increase competition. With regards to Toys R Us it faces intense competition from KB toys, Target and Wal-Mart.

Evaluate Global Strategies and Strategies for Diversified Companies

Some of Toy R Us global strategies include collaborating with partners to drive not just innovation but also value and differentiation.  It leverages its business partners in United States and in other countries to drive appropriate differentiation as well as leadership while creating appealing shops and in-store brand statement. Another strategy is the development of highly engaged and performing talent.  In this areas the company concentrates on assessing organizational structure, create structures that foster talent growth accountability and efficiency (Cautela, Pisano & Pironti, 2014).                                                                                                       With respect to diversification, the company launched an online site Toyrus.com, offering a wide range of toys and baby products for children all ages such action figures, arts and crafts, bikes scooters, building blocks, video games among others. Additionally, the site provides exclusives, useful services and regular deals.  The firm further diversified globally through their baby category under Babies RUs identified with purple and white Babies R Us logo.

Assess the Organizational Components that Impact Strategy Implementation.

There are various components that affect Toy R Us’s strategy implementation.  For instance, in-store and online shopping, therefore the firm adopted initiatives including cleaning existing stores, enhancing in-store execution, faster checkout, all these were done to ensure a client-based business.  Another aspect is pricing that greatly affected strategy implementation was pricing, therefore the company enhanced promotion and loyalty initiatives; improve cost perception b creating a suitable pricing approach while ensuring simplification of promotions and use of e-commerce by focusing on online buying  (Ahmad,  Pesch  & Gulati, 2015).

Evaluate the roles of ethics, social responsibility, and environmental sustainability in strategy implementation at Toys R US.

Integrity forms the core of Toys R Us strategic implementation. It is demanded from all employees and other stakeholders in the company’s everyday operations.  As a firm that has operation in a variety of different markets globally, it has employees and customers from different cultural backdrops, denomination, demographics and lifestyles- and these differences are highly esteemed.  The company embraces open communication and learning from one another, an aspect that strengthens its competence to succeed (Cautela, Pisano & Pironti, 2014).

Toys R Us works to accomplish the safety of the clients or families they serve. In doing so, the company upholds the highest moral and legal specifications, and demands the same from business associates.  The company works in conjunction with regulators, manufactures and global establishments to the safety standards rather high. The company’s business operations are anchored on social responsibility that has a global reach.  Toys R Us utilizes its resources to impact positively not just on global communities but by enhancing the delight to children large and small. Toys R Us runs a Children’s Fund that offers support to children in the event of disaster.  Financial aid amounting to more than $5 million has been given towards disaster response such as tornadoes, Hurricane and floods among others.

References

Syed, T. A. (2014). Product recalls and product-harm crises. Competitiveness Review, 24(3), 190-210. doi: http://dx.doi.org/10.1108/CR-02-2013-0011

Ahmad, S., Pesch, M. J., & Gulati, R. (2015). COST OF QUALITY: LESSONS FROM TOY RECALLS. Journal of International Business Research, 14(2), 1-14. Retrieved from http://search.proquest.com/docview/1750421210?accountid=45049

Cautela, C., Pisano, P., & Pironti, M. (2014). The emergence of new networked business models from technology innovation: An analysis of 3-D printing design enterprises. International Entrepreneurship and Management Journal, 10(3), 487-501. doi: http://dx.doi.org/10.1007/s11365-014-0301-z

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Whole Foods Market Essay Assignment

Whole Foods Market
Whole Foods Market

Whole Foods Market

Order Instructions:

Assignment Objective: #5 Assess the organizational components that impact strategy implementation. #6 Evaluate the roles of ethics, social responsibility, and environmental sustainability in strategy implementation.

Assignment Purpose: To understand company competitive advantages.

Assignment Description:

Week 5 Assessment: Case Study #3, Whole Foods

  • Conduct a company review of Whole Foods. What are their unique marketing and product positioning strategies?
  • Explain why they give the company a competitive advantage. Compared to other grocery store chains, Whole Foods is very profitable, why is that?
  • How does their financial strategy differ from the competition?

SAMPLE ANSWER

Whole Foods Market

Whole Foods Market has been highly competitive and profitable in the United States grocery market for a long time. Its unique positioning and marketing strategy has been outstanding in driving its operations, growth, and competitiveness as shown in this study.

Whole Foods is a grocery store in the United States that deals mainly with perishable organic goods. The company has 433 stores in the US and Canada, which offers grocery, food items, nutritional supplements, body care and lifestyle products (Bells, 2015). For a period of ten years before 2015, the company had been the most profitable and fastest growing grocery store in the US. The company employed an out-of-the-box market mix positioning strategy to ward off stiff competition and make profits. Through product positioning, Whole Foods successfully segregated its products according to customers’ buying capacity. The 365 Everyday Value line offers products at a competitive price to a price-conscious buyer (Smithson, 2015).

Similarly, the Whole Foods Market Brand line is made of premium products, while the Engine 2 Plant Strong is the company’s line for vegetarian and dietary preferences (Smithson, 2015). Whole Foods Market has also been expanding its marketing place in order to reach more customers. The company offers its products through the stores or by delivering to customers who request the products online (Smithson, 2015). This has enabled the store to venture into new markets like the UK and Canada. The promotional market mix strategy used by the company entails advertising, sales promotion, and public relations. The company primarily relies on customer testimonials and word-of-mouth recommendations (Bells, 2015). According to Smithson (2015), the company also does regional and sometimes national advertisement like ‘Value Matters’, where customers are taught importance of value and business relations.

Whole Foods offers its products at a premium price while at the same time ensuring high quality upscale grocery experience (Harrison & John, 2013). Despite the high prices charged way above traditional competitors like Wal-Mart, Costco, and Kroger, the high product quality and unique customer experience keeps them abreast of the competition. Furthermore, the pricing aligns it to its strategy of ‘broad differentiation’ (Smithson, 2015). As compared to its competitors who sell a variety of products, the company has narrowed the customer needs to perishable, premium grocery, giving them a marketing and competitive edge. Johnston and Szabo (2011), posits of how customers feel good to be at the stores just for the ambiance, not the pricing.

Additionally, the financial market strategies of Whole Foods differ significantly with that of Wal-Mart and other industry players. Despite Wal-Mart offering the same grocery prices at rock-bottom-prices, Whole Foods does the opposite (Bells, 2015). The company goes at length in addressing the customer needs by providing quality products, exquisite shopping environment, close customer relations and relying on customers rather than media for advertisement (Harrison, John, 2013 & Bells, 2015). Hansted and Posner add that, the company’s employees are usually involved in charitable activities in the company’s time. The company also uses alternative forms of energy to power its stores; hence saving on costs. This has ensured the company remains profitable and competitive for a long time.

Conclusion

The unique marketing mix and positioning strategy of close customer relation, wide pricing option and quality has enabled profitability of Whole Foods Market for a long time. The strategy worked to drive competitiveness and suitability of its stores.

References

Bells, S. (2015). Introducing Whole Foods: American Organic market. (Updated 18 Nov. 2015). Retrieved from: http://marketrealist.com/2015/11/introducing-whole-foods-americas-organic-food-market/. Market Realist. (Accessed 11/10/2016).

Harrison, J. S., & John, C. H. S. (2013). Foundations in strategic management. Cengage Learning.

Johnston, J., & Szabo, M. (2011). Reflexivity and the Whole Foods Market consumer: the lived experience of shopping for change. Agriculture and Human Values, 28(3), 303-319.

Show, W. H. & Barry, V. (2016). Moral Issues in Business. Cengage learning. 13th Edition. Pp. 250.

Smithson, N. (2015). Whole Foods Market Marketing Mix (4ps). Panmore Institute.

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Starbucks Frameworks in Global Business Operations

Starbucks Frameworks in Global Business Operations Order Instructions: Assignment Objective: #1 Compare and contrast frameworks to analyze global business operations.

Starbucks Frameworks in Global Business Operations
Starbucks Frameworks in Global Business Operations

#2 Evaluate an organization’s internal and external environment and competitive position.

Assignment Purpose: To generate a strategic plan

Assignment Details: Assignment #1, Vision and Mission; Company Overview

Students will be generating a strategic plan for Starbucks. Create a general description of the organization, define what is core and non-core business, 5 sources of revenue analysis, including vision and mission statements.

Starbucks Frameworks in Global Business Operations Sample Answer

Compare and Contrast Starbucks Frameworks to Analyze Global Business Operations

Enhancing customer experience through Innovation

Starbucks has been on the forefront to innovate as the only way for the company to acclimatize with its local environment. This has been very successful for the company to penetrate China. The company is taking advantage of the decentralized e-commerce in China to craft an experience that blends its store and digital space.  Through mergers and acquisitions, Starbucks has been exploring the likelihood for exceptional digital innovations. With a B2C e-flagship store in Alibaba, the company has the capability to offer social prizes to clients in China (Das, Eisner & Korn, 2015).

Starbucks Frameworks in Global Business Operations and Capturing the Indian Market

The exponential growth of the Indian economy presents Starbucks with enormous prospects with respect to the budding middle class with the highest disposable income. Despite intense competition in India, the company has partnered with Tata Global Beverages to jostle for the café market valued at $1.1 billion (Elder, Lister & Dauvergne, 2014). Apart from packaged products, the company intends to introduce “Teavana,” one of its tea brands to India. The fact that India is largely a tea-drinking nation, the introduction of Teavana in India could help Starbucks amass a considerable market share.  While the company’s mobile order and pay will help enhance retail services by cutting down long queues, it will offer the company a competitive edge.

Evaluate an organization’s internal and external environment and competitive position.

External Environment

1)    Political

Starbucks has been able to penetrate countries like China that were previously closed to the world. While globalization shattered trade barriers, this has attracted international trade and investment.

2)    Economy:

The economic boom in China has brought about new markets for Starbucks an aspect that gives the company the prospects for exponential growth.

3)    Social:

The lifestyle change in China has many prospects as far as coffee drinking is concerned. A report by Mintel Inc shows that the annual sales of coffee in China are 30 percent. Nonetheless, the current inflation and CPI being witnessed in China may lead to high costs, an issue that may have a negative impact on sales.

4)    Technology:

Because coffee technology is not engineered in China, this gives Starbucks a competitive in terms of technology.

Internal Environment

SWOT:

Strength

1)    The company’s name and brand value is its strength

2)    Employees give clients a superior experience

3)    The company is responsive to customers

4)    Productivity is rather high

Weakness:

  • The failure by a merchant or supplier to meet standards, offers products in a way that is prompt and proficient and in tandem with applicable statutes beyond control.
  • Differentiating the development platform and start the packed coffee business may terminate the significance of the brand.

Opportunities

  1. The economic conditions in India and China provided a platform for the company to enter the market and increased its profit margin.
  2. Another opportunity is the coffee culture that prevails in developing nations.

Threat

  1. Increasing cost and decreased the availability of quality Arabica coffee beans
  2. Economic recession that contributes to reduced demand for coffee products
  3. New entrants in the coffee sector that lead to increased competition
  4. Fluctuation in foreign currency

Competitive Position

Starbucks operates among the most companies. Coffee sector fragmented. Starbuck’s rivals for coffee include specialty coffee and quick –service shops like Costa and Nestle. Nestle has adopted low pricing started to attract clients, which poses a great challenge on Starbucks (Paharia, Keinan & Avery, 2014).

Bargaining Power of Consumers

Consumers have low bargaining power. Their choice for Starbucks is based on comfortable environment, quality products and services rather than cost.

Bargaining Power of Suppliers: Low

Bargaining power of supplier is low since the firm is dominant in its operations. The amount of beans required is huge; therefore Starbucks is strict with quality and can reduce the cost.

Substitute Products

Alternative products to coffee are soft drinks including juice, soda, tea and so forth.  A few years ago, the company acquired Evolution Fresh to meet the needs of Asian clients. As such, substitute products and no effect on Starbucks (Paharia, Keinan & Avery, 2014).

Vision and Mission; Company Overview

Company Overview

Starbucks began in 1971, as a roaster and retailer of ground coffee in Pike Place Market, Seattle. In addition, the firm’s logo is inspired be the sea with a twin-tailed siren. Currently, the company have over 24, 000 stores in 70 nations across the world. Starbucks offer the finest coffee internationally, prepared and severed by the finest individuals (Paharia, Keinan & Avery, 2014). The firm’s workers or partners are the main competence of the firm’s experience. Moreover, the company offers a variety of products including;

  • Coffee; over thirty blends as well as unique-origin coffees
  • Beverages such as teas, iced and hot espresso, Frappuccino coffee and non-coffee blends, smoothies and Starbucks Refreshers.
  • Merchandise like tea and coffee making tools, cups, books, and packaged goods
  • Fresh food such as sandwiches, salads, oatmeal, fruit cups, and pastries
  • Consumer products like ready-to-drink (RTD) such as energy Coffee drinks, Evolution Fresh and Starbucks Double shot (Paharia, Keinan & Avery, 2014).

The company’s mission is inspiring and nurturing the human spirit– “one person, one cup and one neighborhood at a time”. The firm’s vision statement is establishing Starbucks as the premier purveyor of quality and finest coffee globally and ensuring uncompromising values.

Starbucks Frameworks in Global Business Operations References

Das, D., Eisner, A. B., & Korn, H. J. (2015). TATA Starbucks: how to brew a sustainable blend for India instructor’s notes. Journal of the International Academy for Case Studies, 21(4), 43-50. Retrieved from http://search.proquest.com/docview/1761070630?accountid=45049

Elder, S. D., Lister, J., & Dauvergne, P. (2014). Big retail and sustainable coffee: A new development studies research agenda. Progress in Development Studies, 14(1), 77-90. doi: http://dx.doi.org/10.1177/1464993413504354

Paharia, N., Keinan, A., & Avery, J. (2014). The upside to large competitors. MIT Sloan Management Review, 56(1), 10-11. Retrieved from http://search.proquest.com/docview/1627695299?accountid=45049

Frameworks to Analyze Global Business Operations

Frameworks to Analyze Global Business Operations Order Instructions: Assignment Objective: #1 Compare and contrast frameworks to analyze global business operations.

Frameworks to Analyze Global Business Operations
Frameworks to Analyze Global Business Operations

Assignment Purpose: To display researching skills and to determine key components listed in a companies mission and vision statement.

Conduct an Internet search on Johnson & Johnson’s vision statement and mission statement and evaluate the statements. Do these statements contain the key components? Does the firm’s apparent strategy reflect their mission and vision? How do the firm’s values reflect the vision, mission, and strategy?

Frameworks to Analyze Global Business Operations Sample Answer

Vision statement

Boerema (2016) defines an effective vision statement as one that is future-oriented in that it should show what the organization intends to achieve in the future. Johnson and Johnson intend to expand its operations in the future so that it can serve more and more people. Being a non-profit organization, it does not seek to expand operations so that it can earn more profit. On the contrary, it intends to promote the health of the largest portion of the world. An effective vision statement communicates the values and beliefs of the organization. The vision statement lacks any propositions of a well-financed future. Instead, the organization envisions a future where everyone is healthy. That communicates that the organization is dedicated to its endeavors of promoting the health of the community (Boerema, 2016). Thus, the vision statement of Johnson and Johnson contains the necessary elements, thus, rendering it effective.

Frameworks to Analyze Global Business Operations Mission Statement

Johnson and Johnson mission statement is clear, succinct and focused in its assertions. Khasawneh (2011) posits that a mission statement plays the role of guiding the efforts of the members of the organization. In any organization, the goals of the workforce and those of the organization needs to be in line. If that cannot be achieved, there is a possibility that there will be a lack of commitment in the organization’s endeavors. The workers will prioritize their objectives over those of the organization. A clear mission will form targets for the workers aligning their priorities with those of the company. The mission statement should also provide the company brand’s persona (Khasawneh, 2011). It should showcase the organization’s personality. Johnson and Johnson’s mission statement showcases the expectations of the organization concerning the services that it provides. It endeavors to provide quality services to boost customer experience.

Does the firm’s apparent strategy reflect their mission and vision?

Johnson and Johnson is an organization that uses the Earthwards® approach which explains how the organization addresses the social and environmental issues that surround their products (Kezar & Gehrke, 2016). The approach demands that each of their products contain a footprint that can range from being an energy footprint to the materials used in the packaging of the product. That increases the accountability of the organization since they will take responsibility for any issue that their products will cause. That corresponds with the organization’s vision and mission statement. The organization is committed to its endeavors of promoting health. Thus, whenever their products prove to be harmful in any way, this strategy will ensure that they take full responsibility. The approach also ensures that the organization adheres to the environmental standards. It ensures that the organization uses packaging that is environmental friendly ensuring that the organization promotes its health vision.

How do the firm’s values reflect the vision, mission, and strategy?

One of the values of Johnson and Johnson is honesty which is an essential value. That is especially because the organization is a non-profit organization. With honesty, it is easier to persuade the general public and governments to forward grants. Honesty increases accountability in the organization and goes hand in hand with the vision and mission statement of the organization (Kezar & Gehrke, 2016). Since the organization seeks to produce quality products, it has in place the Earthwards® approach which enhances the accountability of the systems in the organization. The approach requires that the organization embraces compliance as a strategy which demands that Johnson and Johnson’s company adheres to the social and environmental rules of production. The vision and mission statement, as well as the strategy of the organization all, accentuate the value of honesty.

Frameworks to Analyze Global Business Operations References

Boerema, A. J. (2006). An Analysis of Private School Mission Statements. Peabody Journal Of Education (0161956X), 81(1), 180-202. doi:10.1207/S15327930pje8101_8

Kezar, A., & Gehrke, S. (2016). Faculty Composition in Four-Year Institutions: The Role of Pressures, Values, and Organizational Processes in Academic Decision-Making. Journal Of Higher Education, 87(3), 390-419.

Khasawneh, S. (2011). Learning Organization Disciplines in Higher Education Institutions: An Approach to Human Resource Development in Jordan. Innovative Higher Education, 36(4), 273-285. doi:10.1007/s10755-010-9170-8

Consumer Perspective on Multinational Corporation

Consumer Perspective on Multinational Corporation Order Instructions: Please read below for information concerning assignment. Support responses with examples and use APA formatting in the paper.

Consumer Perspective on Multinational Corporation
Consumer Perspective on Multinational Corporation

Please note that when you log into the website you must click launch class, and on the next screen click syllabus to view this week’s readings (week 1) and Academic Resources to access the school’s library.
The discussion assignment provides a forum for discussing relevant topics for this week based on the course competencies covered. To support your work, use the textbook, lectures and scholarly outside sources. As in all assignments, cite your sources in your work and provide references for the citations in APA format. Post the answers to both parts in one discussion post and do not attach documents.

The discussion assignment consists of two parts. Select one of the two questions for Part 1 and answer Part 2. By Wednesday, October 5, 2016.

Consumer Perspective on Multinational Corporation Scenario 1

Charlie and Lucy are partners in a book shipping company. Charlie dies. Charlie’s widow calls Lucy and says, “As Charlie’s heir, I am entitled to take Charlie’s place as your partner.” Lucy states, “No, you are not.” The widow states, “ok, then as Charlie’s heir, I am entitled to all of the books in the warehouse.” Lucy states, “No, you are not. All you are entitled to be the value of Charlie’s interest in the partnership property.

Who is correct, Lucy or the widow? Support your answer with material from the readings and/or the applicable law.

Discussion Question Part II
Create a new business that you would like to operate. Would you select an LLC, an LLP, or a corporation to form your company? Provide a detailed explanation as to why that entity would be appropriate for you. Support your choice with the applicable law and/or text materials. Search for information related to doing business in your state (Alabama) and provide the requirements for the option you selected, as applicable.

Writer, please note that this assignment must containment information that is within the assigned reading.

Consumer Perspective on Multinational Corporation Sample Answer

BUSINESS

Part 1:

According to the conversation between Lucy and Charles widow, the former is right. As a good partner, Lucy is not supposed to misinterpret the fact that relates to her duty. Despite being obedient to the agreements laid between her and Charles, she should not sympathize with the former’s widow to the extent of doing her more favors such as entitling her to all books. Legally, partners are restricted to four rights; books inspection, profit, and capital share, and the right to management of affairs within the film (Parthemer, 2015). Lucy’s decision is also in line with legal and ethical issues such as integrity and trust. She has responded to this issue amicably by demonstrating honesty. Lucy indicated the rightful right that should be titled to the widow. She has also addressed a decision-making issue; she got the facts regarding the widow’s entitlement.

Part 2:

I would create a bakery business that prepares and supplies fresh bread and cakes to the Alabama market. The corporation would be selected to form the company. Besides having unlimited liabilities unlike LLC and LLP, corporations are certified by the law. Furthermore, the formation of a partnership is easy and affordable. Generally, corporations can be created by one, two or more people (Asmussen and Foss, 2014). The corporation is also the best entity for my business due to its other outstanding qualities. As the firm’s owner, I would experience limited liability for the enterprise and its debts. Corporations also allow a firm to pool the resources of various investors, promoting the growth of the firm (Chekwa, Martin and Wells, 2015). It also elongates the firm’s life. For example, upon the death of any shareholder, the ownership can be transferred through the sale.

Consumer Perspective on Multinational Corporation References

Asmussen, C. G., & Foss, N. J. (2014). Competitive Advantage and the Existence of the Multinational Corporation: Earlier Research and the Role of Frictions. Global Strategy Journal, 4(1), 49-54. doi:10.1111/j.2042-5805.2013.01068.x

Chekwa, E., Martin, J., & Wells, K. (2015). Riding on the waves of sustained competitive advantage: Consumers’ perspectives on Walmart Corporation. International Journal of the

 Academic Business World, 9(1), 61-73.

Parthemer, M. R. (2015). Family Limited Partnerships, Limited Liability Corporations, and Section 2704 Regulations–Watch Out for This Potential Blockbuster! Journal of Financial Service Professionals, 69(6), 27-29.

Business Research Methods Questionnaire

Business Research Methods Questionnaire Order Instructions: I want 30 questions for the questionnaires of my dissertation

Business Research Methods Questionnaire
Business Research Methods Questionnaire

all the files are attached

Business Research Methods Questionnaire Sample Answer

Questionnaire

The purpose of this questionnaire is to determine the internal and external factors that affect the performance of employees in oil and gas companies within developing states such as Qatar following oil price drops. Questionnaire surveys are crucial instruments in the collection of data (Zikmund, 2013). Kindly answer all the questions in this questionnaire adequately.

Part A: Demography and general information

1.      Gender

o   Male

o   Female

2.      Work experience at present job position

o   1 – 6 months

o   6 months to 24 months

o   Over 2 years

3.      Current job position

o   Senior Executive

o   Middle level manager

o   Staff

4.      What is your age?

o   25-30

o   31-35

o   36-45

o   46-60

 

Part B: Internal and external factors that affect job performance

5.      I am contented with my current job at the oil and gas company

Strongly Agree  Agree   Somewhat Agree   Disagree   Strongly Disagree

6.      The company has an explicit career path that allows staff members to grow

Strongly Agree  Agree   Somewhat Agree   Disagree   Strongly Disagree

7.      The organization offers career and development programs

Strongly Agree  Agree   Somewhat Agree   Disagree   Strongly Disagree

8.      The company has a yearly training plan

No  Yes

9. I enjoy working at the company

Strongly Agree  Agree   Somewhat Agree   Disagree   Strongly Disagree

10. My work is challenging and interesting

Strongly Agree  Agree   Somewhat Agree   Disagree   Strongly Disagree

11. I am still motivated to do my work at this company as I was when I first joined the company

Strongly Agree  Agree   Somewhat Agree   Disagree   Strongly Disagree

12. I consistently complete my work tasks in an effective and efficient manner

Strongly Agree  Agree   Somewhat Agree   Disagree   Strongly Disagree

13. My work has a lot of controls from senior managers that I am left without a room for individual creativity

Strongly Agree  Agree   Somewhat Agree   Disagree   Strongly Disagree

14. I perform only the minimum work required so as to keep my employment at the oil and gas company

Strongly Agree  Agree   Somewhat Agree   Disagree   Strongly Disagree

15. The salary I am paid matches my experience and skills level

No  Yes

16. I feel that I am compensated a fair amount in salary for the job I perform at the company

Strongly Agree  Agree   Somewhat Agree   Disagree   Strongly Disagree

17. The employment benefit package at the moment is equitable and fair

Strongly Agree  Agree   Somewhat Agree   Disagree   Strongly Disagree

18. As a result of the drops in oil prices in Qatar, recruitment packages and competitive pay have been eliminated in the company which impacts my performance negatively

Strongly Agree  Agree   Somewhat Agree   Disagree   Strongly Disagree

19. My performance targets at the company are realistic

Strongly Agree  Agree   Somewhat Agree   Disagree   Strongly Disagree

20. As a result of the drops in oil prices in Qatar, the company’s investment in attractive and desirable working environments has declined which impacts my performance negatively

Strongly Agree  Agree   Somewhat Agree   Disagree   Strongly Disagree

 

21. Following the drops in oil prices in Qatar, the work environment in the company has gotten worse, which impacts my performance

Yes  No

22. Due to the drops in oil prices in Qatar, the company has cut its workforce causing me to experience work stress which has impacted my job performance since I am uncertain about my job security

Strongly Agree  Agree   Somewhat Agree   Disagree   Strongly Disagree

23. Due to the drops in oil prices in Qatar, the company’s organization culture has been impacted which has led to my dissatisfaction and consequently poor job performance

Yes  No

24. Due to the drops in oil prices, the company’s organization structure has become more formal and structured, which has reduced employee autonomy in their jobs resulting in poor job performance

Strongly Agree  Agree   Somewhat Agree   Disagree   Strongly Disagree

25. The leadership style of my supervisor/manager stimulates my performance positively

Yes  No

26. Which is the leadership style of your supervisors or team managers at the oil and gas company?

Laissez Faire  Autocratic   Democratic   Authoritarian

27. My manager or supervisor gives timely feedback which is correctional in nature on

matters that affect my job performance

Strongly Agree  Agree   Somewhat Agree   Disagree   Strongly Disagree

28.       The drop in oil prices in the international market has caused the company to reduce its spending on training and development, which has impacted my job performance.

Strongly Agree  Agree   Somewhat Agree   Disagree   Strongly Disagree

29. The drop in oil prices in the international market has caused the company to reduce its spending on employee motivation and empowerment, which has impacted my job performance.

Strongly Agree  Agree   Somewhat Agree   Disagree   Strongly Disagree

30. The drop in oil prices in the international market has caused the company to downsize and lay off some workers, which has impacted my job performance.

Strongly Agree  Agree   Somewhat Agree   Disagree   Strongly Disagree

 

Business Research Methods Questionnaire References

Zikmund, W.G. (2013). Business research methods .Ohio, OH: Thomson South-Western.

The TLC Fashion Store Discussion

The TLC Fashion Store Discussion Order Instructions: In your first submission to the Module Project report requirements of this module, you produced a proposal that did four things:

(1) identified a relevant change driver impacting upon an organisation,

(2) suggested a suitable change process that would appropriately respond to that change driver,

(3) predicted likely stakeholder reactions to the change process you advocate and

(4) described how an existing organisational design might be amended to best accommodate the planned change.

The TLC Fashion Store Discussion
The TLC Fashion Store Discussion

In the second submission, you designed an expanded change management framework to support your intended change process. For this final submission, you will prepare a final project plan in support of the implementation of the change initiative introduced in the previous two submissions.

the TLC Fashion Store Discussion Scenario Reminder

Your role in this project is to identify a specific change driver that you consider especially relevant to an organisation of your choice, and to apply the theoretical principles discussed in this module to the specification of an appropriate process that will successfully respond to the demands of that change driver. You are encouraged to use your own current employer, and its current operating environment, as a base for the preparation of this project. It is however permissible to use an alternative organisation with which you are sufficiently familiar.

To prepare for this Module Project:

• Review the material studied during the seven weeks of this module.

• Review the feedback received on your Module Project proposal submitted in Week 3, and your Module Project outline submitted in Week 5. Ensure you incorporate any feedback suggestions into the final Module Project report you present in response to this week’s requirement.

To complete this Module Project:

Prepare and submit a final version of your project report that contains the following sections:

• Organisational Profile: what is the name of the organisation you propose to use, where is it located, what is its primary business and approximately how many staff does it employ?

• Organisational Structure: how are human and other resources arranged within this organisation, what levels of seniority exist and how are those levels of seniority connected through formal reporting lines?(A structure diagram would be useful here.) To what extent is the decision process centralised in the senior management team, and to what extent is it devolved to lower levels in the organisation?

• Change Drivers: What are the factors in either or both of the external or internal operating environments, which suggest a significant element of change, are needed to the way in which this organisation works?

• Key Stakeholders: who are the individuals, groups and organisations who will be most directly affected by the type of change that is indicated by change driver analysis?

• Change Initiative Overview: what is the primary aim of the change initiative that you recommend be introduced, and how should this initiative be classified?

• Key Success Factors: what specific factors and/or influences will you need to take into account in order to ensure maximum chances of a successful implementation, and what are the principal implications of those factors on the way that your change initiative is designed?

• Change Initiative Process: what process will you follow to ensure that the planned change initiative is successfully implemented within the allocated time span? What steps will you include in this process in order to enhance the chances of success in this project? To what extent will technology be used in the implementation of this process?

• Stakeholder Reactions: to what extent do you expect each stakeholder’s reaction to be positive or negative? How do you plan to deal with those reactions? What ethical considerations will need to be taken into account during this process?

• Evaluation and Assessment: how will you measure the extent to which the project is deemed to be successful, and when will this evaluation be carried out?

SAMPLE ANSWER

the TLC Fashion Store Discussion Organizational Profile

The organisation in discussion is a clothes and accessories high end store referred to as TLC Fashion Store. TLC fashion Store location is on Oxford Street in London. The approximately £ 35,000 annual income store specializes in selling of an upper-class income household client target niche for clothes, handbags, shoes, jewellery, watches and sunglasses. TLC Fashion Store employs 11 individuals at the outlet.

Organisational Structure

The most senior person in the organization is the Chief Executive Officer, who regularly meets with the board of directors to discuss the company’s strategy development and evaluation. The marketing manager, production, finance, human resources and marketing managers all report to the chief executive officer. The retail store has critical stakeholders such as distribution, manufacturing and logistics companies that facilitate prompt availability of the final products to its store and to its consumers (Ozdemir, Gozlu & Sigma, 2016: 223). The TLC Fashion Store clients form a critical group of stakeholders that will elevate the organization from its traditional mode of trading to a new online platform based system. The board of directors at TLC fashion Store are responsible for ensuring that the corporate and ethic responsibilities of the corporation are upheld. The company’s Chief Executive Officer delegates the different far-reaching and specific objectives to the senior managers such as the Chief executive Officer, Marketing and Human resources manager. The senior managers have specific duties such as the chief financial officer who documents and reports on the company’s financial position when required. The managers then make specific tasks that are to be completed by the employees in their departments. The human resources manager is ensures that the company’s human resources policies are attractive to facilitate hiring and retaining of the required talent in the organization. The human resources manager also models the required change at the company and therefore acts as a change agent (Long, Ismail & Amin, 2013: 2022). The major influencing decisions are made by the top managers. The centralized decisions are then delegated to the different employees depending on their respective departments.

 

the TLC Fashion Store Discussion Change Drivers

TLC Fashion Store has to attain a higher competitive level than its current one, if it is to attain a high benchmark through establishing a multichannel level as a retail outlet. The dynamic millennial client who is in the target niche should be able to shop online, and make a physical visit to the store, and find the products that they want. The internet and technology; especially handheld devices have contributed to an evolution of the brick-and-mortar trading tactics that were previously in use by the store. Many shops in the globe have been able to reach a higher number of clients through the use of online marketing and selling. Clients can search through many stores and find what they require. The clients also give “reviews” based on their customer experience. Therefore TLC Fashion Store requires an elaborate shopping system to increase its visibility, profitability, and reach a higher number of its target niche customers (Overstreet 2013). Acquiring an online shopping system will also contribute to the integration of a needed change which is the acquiring of a secure payment system. TLF fashion store has to ensure that hackers cannot access their information systems which would contribute to capturing of client private details (Banks 2014). Therefore, TLC Fashion Store has several change drivers that it should address so as to attain a higher level of competitiveness in the market, capture the entire available target niche, and ensure secure systems are available for trading. The change driver will ensure that TLC Fashion store clients can conveniently purchase the clothes and accessories that they would choose from the store, and pay for them securely, and have the items delivered at the addresses that they would give. The employees at the retail outlet would have to ensure that the required information would be available at all times such as available sizes of the different products, and additional charges to be charged based on courier fees for clients that would have their purchases delivered to them.

 

the TLC Fashion Store Discussion Key stakeholders

The internal stakeholders form the most critical component of the organization, because they will determine the level of success that will be attained by the organization through its interaction with external stakeholders. The value of customers is expected to go up based on their new ability to purchase products from the online store. The clients will utilize their technology devices such as smartphones, tablets, and laptops to access the company’s website and purchase the products that they would like.

The new online model system will contribute to the training of new and current employees in the organization. Employees such as those in the accounting, sales, and logistics departments of the organization will be trained on how to use the online model so that they can contribute to an increase in sales, and therefore TLC Fashion store’s profitability. The company might have to employ new personnel in their Information Technology department to deal with training, management, and control of traffic for the company’s website especially if sale offers are given to clients. The company could also explore the option of hiring outsourced information technology personnel to guide the employees and company in operating and management of the website and online platforms. With time, the employees could operate the website in turns once they are aware of all its parameters and can troubleshoot the website in case of any hitches.

The human resources management will have to act as the change leader during the implementation of the information technology change process within the organization. The operations manager will also be heavily involved in the integration of the required changes in the organization; pertaining an adoption of an online trading system.

The implementation of the change process in the company’s trading platform will contribute to the generation of higher shareholder’s wealth. A maximization of the shareholder’s wealth will in turn contribute to higher ratings of the company since it will be viewed as being profitable. Profitable companies usually attract a high number of investors; which is bound to increase the company’s net worth and create confidence among the shareholders (Parmenter, 2015: 46).

The employees are expected to bear questions on how the new online trading platform will contribute to changes in their roles in the firm. Some of the employees might feel that the extra tasks related to the online trading platform would warrant extra pay. However, the firm would have spent in integration of the website and introduction of parameters related to online trading on other departments’ software. The sales, accounting, and logistics departments trading applications will have to be updated to suit the new information technology changes. Therefore, the changes in the pay made to employees might not be immediate, but will take place with an increase in the firm’s profitability. The employees will also be expected to be aware of the extra charges that the clients will have to pay based on the courier charges to be incurred. The distribution based stakeholder will be asked to provide the fixed or range of prices that should be expected to be paid by clients so that they would include the charges on the money that they would pay; and therefore increase convenience. The employees that contribute to an increase in the company’s sales levels will be rewarded with bonuses to ensure that their morale and motivation is kept high Muchanan 2011).

Overview in Change Initiative

All the different employees will play major roles in contributing to the change process at TLC fashion store. However, the human resources manager will be the main change leader. TLC Fashion Store’s human resources manager will work with the different department leaders to initiate a communication and training plan to the employees. The employees will have to be briefed on the importance of the change so that they adapt the required attitude in making the required change. The change will contribute to value addition and increased profitability for TLC fashion store.

The provision of an online platform through which TLC fashion store company clients can access its products is aligned to the company’s vision and mission. The firm intends on increasing its client numbers in the target niche, increasing profits, and becoming a multinational. A punctuated equilibrium culture adoption will contribute to the company model’s solidification and stability in future. Therefore, the current and future changes will not act in destabilization of operations, employees and other critical stakeholders’ opinion and operations. TLC Fashion Store will adopt a model that will be used even when other changes in its model is required. The competitive nature of retail business requires that organizations adopt changes in a fast manner. The multichannel framework that TLC Fashion Store adopts will contribute to stabilizing of the company’s core structures, values, and culture. TLC Fashion Store employees will also adopt an increased sense of loyalty based on the attainment of information technology competencies that they did not bear before joining the company. The organization’s dynamic model will contribute in the cultivation of a positive attitude among employees, and increase in the levels of productivity through the leaders and executives in the organization (Mayfield 2014). Therefore, TLC’s adoption of an online model will contribute to the required mission and vision attainment.
Key Success Factors

According to Cassell and Bird (2013: 211), the key success factors that are used by an organization are critical for its continuous improvement in factors such as productivity and profitability. According to Ozdemir, Gozlu & Sigma (2016: 225), the key success factors ensure that employees cascade their goals to that of the organization. The key success factors at TLC Fashion Store would include the alignment of the technology based goals into the employees’ personal lives. The employees at the TLC Fashion Store should install and accommodate the company’s shopping application on their personal phones and tablet. Installation of the technology-based application on their gadgets would portray TLC employees’ commitment to the organization’s change initiative and long-term success. There should also be consistent communication between the employees and staff members at the company so that any issues or challenges are addressed promptly.

A key success factor would be the manager’s involvement in the implementation of the change process in the organization. The manager should offer step by step guidance to the employees and check on any assistance that they may require in achieving their set guidelines (Todorovic, Mitrovic & Bjelica, 2013: 43).

The employees would have to be trained on how to post the clothes and accessory items on the company’s website and social media pages. The employees would also receive training on how to ensure that secure payments are made, and client details remain uncompromised. The employees would have to install the recommended security software to ensure security against hacking or any breach of the company’s site and information systems. The employees would take turns in posting, updating and responding to enquires about the company’s products on the online forums. The participation of all the employees would ensure that they all felt like part of the change process and success.

the TLC Fashion Store Discussion Change Initiative Process

Technology application would be the main focus in the change initiative process. The employees would be briefed of the proposed changes, and their role in ensuring its success. The stakeholders of the organization would also be informed of the change initiative that the organization would be taking, and the expected success factors that would be expected to be achieved. The stakeholders would welcome the change based on the convenience and benefits that they would be set to achieving. The employees would be briefed on their specific tasks, and the timelines within which the objectives would be attained. Therefore, the employees would be ready to team with their colleagues to attain the set goals. The employees would be asked to make recommendations on the changes that TLC would make, since they would be the personnel executing the proposed change on the ground. It is expected that a change from the brick and mortar system to an extensive technology based system would trigger some resistance. However, the TLC management team would all be involved in the change process to ensure modelling of the expected changes by the corporation’s leaders.

Evaluation and Assessment for the TLC Fashion Store Discussion

The success of the project will be based on the profitability of the company’s business operations, and user feedback that will be given to the TLC staff members. There is an expected rise in profits that is expected by the organization based on an increase in the level of availability and accessibility of the company’s products. The company would contract the best available logistics partner in delivering the required products to clients (Deville, Ferrier, Leleu, 2014: 30). The logistics partner would be assessed on their promptness in delivering the clients’ products, and the feedback from clients such as friendliness and the safe state of their clothes and accessories. The logistics partner would only be involved in the delivery of the required products, and would not handle funds, since approval for delivery would only be made after payment by the customer. The success of the change initiate would also be based on the feedback that employees would give to the managers.

The TLC Fashion Store Discussion Bibliography

Banks, S 2014, Drivers of change: Retail industry in Australia. SIES Journal Of Management, 14, 1, pp. 3-8, Business Source Complete, EBSCOhost, viewed 29 August 2016.

Buchanan, DA 2011 Reflections: Good practice, not rocket science – understanding failures to change after extreme events. Journal of Change Management, 11(3): 273-288

Cassell, J. & Bird, T. 2013, Financial Time Series Guide to Business Training. FT Publishing.

Cavalcante, SA 2014, Designing business model change. International Journal of Innovation Management, 18(2): 1-20

Deville A, Ferrier G, Leleu H, 2014, Measuring Performance in Hierarchical Organizations. Management Accounting Research. 25(1):30-44

Igor B, 2016, Measuring Information security Performance with 10 by 10 Model for Holistic state Evaluation. International Journal of Environmental & Science education. 11 (9): 1-33.

Long, C.S., Ismail, K.W.W. & Amin, S.M. 2013, The Role of the Change Agent as a Mediator in the relationship between HR Competencies and Organizational Performance, International Journal of Human Resource Management. 24 (10): 2019-2033.

Malik N, Dickie C & Butler B, 2012, The Role of Human Resources in new Globalized World, Interdisciplinary Journal of Contemporary Research in Business, 2 (11): 318-330.

Mawby, E 2011, How to succeed in the retail industry. Journal Of Business & Retail Management Research, 6, 2, pp. 1-12, Business Source Complete, EBSCOhost, viewed 27 August 2016.

Mayfield, P 2014, Engaging with stakeholders is critical when leading change. Industrial and Commercial Training, 46(2): 68 – 72

Overstreet, J 2013, What’s driving change in retail? Retail insiders on the evolution of the industry. Ekonomski Anali / Economic Annals, 54, 209, pp. 105-127, Business Source Complete, EBSCOhost, viewed 28 August 2016.

Ozdemir G, Gozlu D & Sigma S 2016, An Analysis of the Links between Project Success Factors and Project Performance, Journal of Engineering & Natural Sciences, 34 (2): 223-239.

Parmenter D, 2015,  Key Performance Indicators: Developing, Implementing, and Using winning KPIs. New Jersey: Wiley.

Todorovic M, Mitorvic Z & Bjelica D, Measuring Project Success in Project-Oriented Organizations. Management. 68: 41-48.

 

Corporate Social Responsibility Report

Corporate Social Responsibility Report Order Instructions: Sustainability Corporate Social Responsibility Report: Case Study of Qantas Group.

Corporate Social Responsibility Report
Corporate Social Responsibility Report

Please read the File ACCT1046 Individual Assignment sem 2 2016.pdf
the instruction is inside. i will upload the power point incase you need it. please also read through ACCT1046 Marking Rubric for individual assignment sem 2 2016 .pdf for the guideline

Corporate Social Responsibility Report Sample Answer

Sustainability/Corporate Social Responsibility Report: Case Study of Qantas Group

INTRODUCTION

Qantas is an Australian airline that carries out its business operations in different global parts. It is ranked as the largest airline in terms of the fleet size and the overall number of the international flights it has. On the other hand, the airline is among the oldest airlines to be founded as it comes third after Avianca and KLM. Briefly, Qantas was founded in the year 1920. The heart of the business operations is located in Sydney where the main hub or operation area is the Sydney Airport. Over 60% of the total share are considered to be in the domestic market while the remaining one is considered to be allocated to the passengers travelling to various global regions. The airline is also considered to have embraced the concept of workplace diversification. This is due to the fact that it has tried to integrated people of all races as its employees (Qantas, 2015). For instance, during the year 2007, it introduced an initiative dubbed as Torres Strait Islanders and Aboriginal working program. At this juncture, the main objective was to create some mandatory positions for the two marginalized communities in order for them to enjoy equal rights and privileges in the airline. For instance, today, Qantas has reserved 1-2% of all working positions to these communities.  Contrarily, the company can be said to have experienced a managerial difficulty, especially in its human resource department, due to the fact that the total number of employees have been decreasing since the year 2012. The airline has a total number 33,584 employees in 2012, 33, 265 during the following year, and 30,751 in 2015. The number reduced further to 28,622 by the end of the last financial year (Qantas, 2015). The nose-diving is a worrying one given that it does not correspond with the increment in the total number of passengers who prefer using Qantas Airline. The vision of the airline company is to make sure it has created the best low fares and premium airlines in the world. In short, it is interested at ensuring its passengers have benefitted from the cheap and affordable airline services compared to its rivals.  Furthermore, Qantas has an overall plan or vision of dominating in the airline business not only in the Pacific region but also in other parts of the world. Contrarily, the airline cannot be said to have had stable profitability margin over the recent past few years. For instance, it incurred a total loss of -2,843million Australian dollars in 2014 (Qantas, 2015). This presented a reduction in the level of business performance compared to the profitability margin it registered during the previous financial year. As noted earlier, the airline is highly concerned about streamlining its business operations by ensuring that they lie within the socially accepted grounds. For instance, the diversification of its workplace is a very good example of the social aspect the company has tried to improve. Apart from that, the business has also tried to incorporate environmental sustainability issues. For instance, it tried to make sure its aircrafts are properly maintained in order to emit enormous harmful gases, thus, polluting the environment. It has also tried to integrate other important environmental sustainable programs in order to keep on improving the environmental conservation awareness initiatives among its employees, passengers, and the community at large. Therefore, this paper will delve on examining Qantas airline operations and performance based on important business issues and aspects such as the financial records, social initiatives, and the environmental programs the airline has introduced to enable an investor make informed decision regarding investment.

Financial/Economic Performance for Corporate Social Responsibility Report

Qantas Group can also be considered a very active organization in terms of financial and economic performance. Being among the oldest airlines in the world, it has been able to lay down a lot of strong economic foundation that has enabled it to have gain huge profit in the period it has remained operational. Despite it experiencing huge variation in terms of profitability especially over the recent past, it has been able to register some impressive financial performance during some financial years. For instance, the airline was able to register a ‘before tax profit’ of $975 during the financial year 2014/2015 (Qantas, 2015). However, the “after tax profit” during the same financial year was considered to have raised to the level of $560 million (Qantas, 2015). Furthermore, the earning during the second half of these financial year was considered to be the best especially due to the fact that there was improved performance among the employees. As a result, the move ended up attracting more passengers to use Qantas Group airline services.

On the other hand, the airline has also been able to register improved cumulative benefits especially towards the end of 2013. According to Qantas (2015) it was able to register an improved performance of benefits, which accumulated to $1.1 billion. In short, such improvement indicated a considerable improvement in the generated revenue while at the same time reducing the overall costs being incurred.  In short, some of the financial/economic benefits associated with Qantas Airline during the financial year are indicated below;

Earnings before interest and tax were equal to $975 million

Earnings after interest and tax were equal to $560 million

The return on capital investment was equal to 16%

The operating cash flow $2 billion

The Net Free cash flow was equal to $1.1 billion

The realized transformation benefits totaled at $894 million

The reduction in the net debt for the airline was $1 billion

The statutory earning per share (EPS) stood at 25.4% (Qantas, 2015)

The analysis of the financial information indicated above is a clear sign that Qantas Airline is conduct a solvent business. This is due to the fact that it has been able to register a net profit of $560. The upholding of the assertion comes along despite the fact that the group has debt of $1 billion. The amount of profit it earned during the financial year is a clear indication that its ability to repay its loan is not a challenge at all due to the fact that its net profit is more than a half of the total debt. As a result, this means that it is possible for Qantas to wind up its overall debt within a period of 5 to 10 years after which it can start enjoying the net profit without the worries of repaying any form of debt.

Social performance on Corporate Social Responsibility Report

As noted earlier, Qantas is one of the most effective organizations in terms of ensuring that the social welfare of its employees, passengers, and other community members are taken care of properly (Drew, 2013). The major objective of carrying out the above mentioned initiative is to make sure the airline does not taint its image both locally and internationally. First, its initiative to allocate some working positions to the Aborigines and Strait Island people is one of the best social initiative the airline has ever made. Since its inception, the initiative has managed to offer 1-2% of its total job positions to the two marginalized communities (Chang et al., 2015). As a result, the step has enabled the airline to gain an Australian image where all members of the community are deemed to have equal chances of working there. Apart from that, the move has enable Qantas to have a boost in its total approval rating ratings among  the Australians as the number one choice whenever they want to travel by air. The group has also tried to ensure the airline has created a program that can help to create a sustainable wage system despite there being destructive external forces such as the recent world inflation. The move has not only enable the employees not only to receive their salaries but also enable them to have bonus whenever they able to complete a full financial year. The major aim of creating such an important program is to make sure the employee’s social welfares are protected despite there being strong forces of economic inflation that have ended up affecting many organizations globally.

Apart from that, Qantas Airline has also moved in to create an effective employees agreement programs in in order to create good industrial relationships. For instance, one of the most effective aspects that can be used to create a proper engagement strategy between the employees and the airline (Drew, 2013). As a result, the creation of the agreement has enabled the both sides to a proper, effective, and constructive dialogue between the stakeholders and the union groups such as those formed by the employees. For instance, the creation of the ‘Enterprise Bargaining Agreements (EBA)’ has enable Qantas Airline to be transformed in a positive manner where the organization has found it safe to initiative most of its transformative agendas (Chang et al., 2015). As a result, the creation of better working terms and conditions has ended up rising the morale of the union groups. As a result, Qantas has continued being highly effective compared to the other rivals in other global parts. The employees are also sign the agreement in order to be covered for at least a wage freeze period of 18 months. This means that they are assured of their job security despite the community running and operating through hardships such as the external economic forces. Moreover, the move also means that the company is also able to keep on creating an effective way of dealing with all grievances raised by their employees thoroughly and in good time.

The airline’s board of governance has also ended up creating a proper ethical procedure for any employee who may have important information that may unearth a person that have been involved in any form of organizational impropriety (Chang et al., 2015). Apart from that, the airline understand that any form of whistleblowing may end up endangering the life of such an employee. As a result, it has ended up creating a proper protection procedure where such employees will remain enormous as their real identity will never be revealed at any given time. In short, the ethical procedure is meant to instill fear and to promote financial austerity among the top management officials of the organization. Contrarily, the same rule prohibits any of the Qantas Airline employee to engage in any form of trading between organization and another party (Qantas, 2015). At this juncture, they are not supposed to be involved, in any form, in taking care of the financial security of the company in case they are in possession of any form of private and confidential information. The move is deemed important due to the fact that it helps to ensure there is protection of the available and crucial information concerning the company.

The best performing employees are properly remunerated in order to promote a hard working culture among the whole Qantas Airline community. The major aim is to promote proper working ethics in a manner such that there would be effective customer experience. The airline understand that the improvement in the delivery of services can help to improve the image of the whole organization. As a result, this would act as a very important step that can help to transform the operations of the business, thus, transforming it in a proper and positive manner. Furthermore, the move is deemed highly important in trying to create a proper way of improving the overall profit margin of the airline (Chang et al., 2015). Therefore, this is the major reason Qantas Airline strives at supporting a positive employees’ culture where they are made to believe they have a share of the company. The major aim is to create a sense of ownership among the employees in order to promote a strong sense of working. They never feel excluded by the top management teams, as well as other important shareholders (Drew, 2014). In short, some of the social benefits the employees as set to gain through Qantas airline include the non-cash benefits, Base Pay or cash benefits, and cash bonuses, which also called STIP. These benefits are evenly spread on the basis of different organizational aspects such as in the case of the injuries, falling sick, holiday seasons, and during the retirement period.

Corporate Social Responsibility Report and Environmental Performance

Qantas Airline has also created a set of rules that tends to take care of its environmental obligations. It is worth understanding that the group does not carry out its business operations as an autonomous body but rather as part of different international and regional communities. For instance, its airline operations have to be governed by the environmental sustainability laws enacted by bodies such as the Commonwealth, the Territory, and the State. Furthermore, Qantas has also tried to adhere to the sustainability rules set by the international environmental regulation commission and legislation commission (Qantas Group, 2013). In short, the main purpose of the main purpose for the adhering to such important rule is to make sure the organization is not affected, at all during its entire operation. Apart from that, it understand that failure to adhere to the set environmental conservation rules may not only attract fines but also taint its international image (Qantas Group, 2013). In short, the proper incorporation of the environmental rules, by creating management avenues that improve the operations of any organizations, have been deemed ones of the ethical business practices.

For instances, Qantas Airline has come up with proper environmental regulation policies in order to sensitize the employees, the management team, the stake holders, and the immediate community on the need of conserve it (Drew, 2014). For instance, it makes sure the aircrafts are properly maintained and checked before use in order to make sure they do not pollute the environment (Qantas Group, 2013). The major aim is to make sure it has maintained high standards of environmental performance as one of its major objectives, thus, qualifying it to be among the top most organizations to promote the organizational sustainability (Qantas, 2015).  The environmental sustainability program has not only been incorporated among its employees but also among its major national and international partners. Here, it pays special focus on issues such as the health, safety, security, and the general environment. This is due to the fact that it wants to minimize the overall pollution is cause to the environmental and to the rest of the community it comes into contact.

The group has come up with a special board of committee that has been fully entrusted with the mandate of over-sighting the proper compliance and implementation of the environmental rules (Qantas Group, 2013). Therefore, the board is supposed to make sure all departments have complied with the set environmental sustainability rule while at the same time ensuring that proper corrective measures have been carried out in order to correct any department that defies such rules. The formation of such special committee is a clear indication the group has taken the environmental conservation issues with the much seriousness they deserve. This is due to the fact that the committee is able to initiate a proper working procedure where adequate systems end up being enacted (Chang et al., 2015). It is also responsible for exposing any form of flaws that may exists during the enactment of the environmental conservation program (Qantas Group, 2013). Moreover, it also helps to make sure there is maintenance of a steady path for the measurement of the environmental performance for the Qantas airline at all times. The groups has also made sure there is holding of proper licenses, as well as permits that depicts it is willing to comply with the set environmental conservation rules and procedures (Drew, 2014). Apart from that, it also makes sure there is effective compliance to the set environmental conservation rules among its major partners. For instance, it has also been very active in participating in major environmental conservation forums both locally, as well as internationally. The major aim is to create a proper working ground and also to promote awareness about the importance of taking care of the environment in order to make sure there is increased security for the posterity.

Corporate Social Responsibility Report Conclusion

Based on the analysis carried out in the three sections mentioned above, it is worth pointing out Qantas Airline is one of the best option an investor can worth investing in. This is due to the fact that the airline has been determined to have a positive business operation. Its capability to register positive net profit prospects is a clear indication the investor stands a chance of earning form the shares he/she will have invested. Contrarily, the airline has also been ranked as one of the best in terms of adhering to the social rule. The employees are offered enough freedom to enhance their performance and hence more growth of the business prospects. Likewise, Qantas is also very sensitive about matters concerning the environmental awareness, principles, and regulations. This means that it has continued improving its international and local business image, thus, standing a chance of expanding its passengers’ base.

Corporate Social Responsibility Report Bibliography

Chang, D., Chen, S., Hsu, C., & Hu, A. 2015. Identifying Strategic Factors of the Implantation CSR in the Airline Industry: The Case of Asia-Pacific Airlines. Sustainability, 7(6), 7762-7783.

Drew, C. 2013. The Spirit of Australia: learning about Australian childhoods in Qantas commercials. Global Studies of Childhood, 1(4), 321.

Drew, C. 2014. Pacific Southwest Airlines: The First Large Discount Airline. Deregulation and Competition: Lessons from the Airline Industry, 101-122.

Qantas Group. 2013 Our Commitment to Environmental Sustainability. Qantas Group Airline. 1-14.

Qantas. 2015. A Strong, Sustainable, and Future: Qantas Annual Report 2 0 1 5. Qantas Airline Group. 1-104.

 

Performance of Employees within Oil and Gas Companies

Performance of Employees within Oil and Gas Companies Order Instructions: Please follow these 12 rules for the Literature Review: The main reasons for the inclusion, in a Masters dissertation, of a literature review section, are:

Performance of Employees within Oil and Gas Companies
Performance of Employees within Oil and Gas Companies

1.To present and to analyse, in a critical manner, that part of the published literature which is relevant to your research topic and which acts as the basis for a fuller understanding of the context in which you are conducting your research; thus helping the reader to a more rounded appreciation of what you have completed. Remember critical does not mean looking at the negatives but forming an evaluation.

2.To act as a backdrop against which what you have done in the remainder of the dissertation may be analysed and critically evaluated so as to give the reader the opportunity to assess the worth of your writing, analytical and research skills.

3.To show that not only have you discovered and reported what you have found to be relevant in the literature search, but that you have understood it and that you are able to analyse it in a critical manner.

4.To show that your knowledge of the area of interest is detailed enough that you are able to identify gaps in the coverage of the topic; thus justifying the reason(s) for your research.

5.To show that you know what the key variables, trends and ‘actors’ are in the environment of your study, i.e. you show that you know what the important issues are that need to be investigated.

6.To enable readers to be able to measure the validity of your choice(s) of research methodology, the appropriateness of the process by which you analyse your results, and whether or not your findings are congruent with the accepted research which has gone before.

7.The literature review is presented in the form of a précis, a classification, a comparison and a critical analysis of that material which is germane to a full understanding of your research study.

8.Such published material may be drawn from all, or a combination of, textbooks, journal articles, conference papers, reports, case studies, the Internet, magazine features or newspaper articles.

9.It should be remembered, however, that the most important source of academic literature are journal articles and you should ensure that you are familiar with the most recent publications in journals relevant to your subject area.

10.Remember that your literature review should lead and justify the research objectives and questions of your dissertation.

11. Your literature review should not just be a catalogue of authors, frameworks and ideas but should attempt to introduce a critical evaluation of those authors work.

12. The style must be HARVARD only

Performance of Employees within Oil and Gas Companies Sample Answer

Order Instructions:

Please follow these 12 rules for the Literature Review:

The main reasons for the inclusion, in a Masters dissertation, of a literature review section, are:

1.To present and to analyze, in a critical manner, that part of the published literature which is relevant to your research topic and which acts as the basis for a fuller understanding of the context in which you are conducting your research; thus helping the reader to a more rounded appreciation of what you have completed. Remember critical does not mean looking at the negatives but forming an evaluation.

2.To act as a backdrop against which what you have done in the remainder of the dissertation may be analyzed and critically evaluated so as to give the reader the opportunity to assess the worth of your writing, analytical and research skills.

3.To show that not only have you discovered and reported what you have found to be relevant in the literature search but that you have understood it and that you are able to analyze it in a critical manner.

4.To show that your knowledge of the area of interest is detailed enough that you are able to identify gaps in the coverage of the topic; thus justifying the reason(s) for your research.

5.To show that you know what the key variables, trends and ‘actors’ are in the environment of your study, i.e. you show that you know what the important issues are that need to be investigated.

6.To enable readers to be able to measure the validity of your choice(s) of research methodology, the appropriateness of the process by which you analyze your results, and whether or not your findings are congruent with the accepted research which has gone before.

7.The literature review is presented in the form of a précis, a classification, a comparison and a critical analysis of that material which is germane to a full understanding of your research study.

8.Such published material may be drawn from all, or a combination of, textbooks, journal articles, conference papers, reports, case studies, the Internet, magazine features or newspaper articles.

9.It should be remembered, however, that the most important source of academic literature is journaled articles and you should ensure that you are familiar with the most recent publications in journals relevant to your subject area.

10.Remember that your literature review should lead and justify the research objectives and questions of your dissertation.

11.Your literature review should not just be a catalog of authors, frameworks, and ideas but should attempt to introduce a critical evaluation of those authors work.

12. The style must be HARVARD only

Performance of Employees within Oil and Gas Companies Sample Answer

Factors that affect the performance of employees within oil and gas companies within developing states such as Qatar

Performance of Employees within Oil and Gas Companies Literature Review

After the decision of the Gulf Cooperation Council (GCC) member states in the year 2014 not to cut the production of oil following the drop in oil prices, the cost of a barrel of oil has significantly fallen to its lowest since 2015. According to Milmo (2016), the drop in oil prices, in this case, affects the economy of Qatar since the stock markets around the world are significantly affected by these drops (pp.38). The decrease in oil prices in Qatar was brought about by several factors that include the following: changing policy objectives of the GCC member states, the increasing decline in global oil product demands, and an increase in oil production from other oil producing economies. Additionally, the decrease in GCC’s geopolitical concerns that appertain to supply disruptions in other countries that depend on oil from Qatar is another challenge that has resulted in the drop in oil prices.

Krane (2015) supports the views of Milmo (2016) by stating that in as much as several O+G importing countries have immensely benefited from the drops in oil prices, the effects and impacts of these price drops may not be positive worldwide (pp.16). This can be depicted in the fact that some of the leading oil producing states such as Qatar struggle in maintaining their economy and stability as a result of declines in oil revenues (United Arab Emirates Oil & Gas Report 2015, pp.110). As a result of the destabilizing effects that result from a drop in oil prices, serious implications for companies and their workforce are considered to be immense.

Smead (2015) states that a decrease in oil prices has the capacity to significantly strengthen the dollar, a factor that would affect other corresponding currency of Qatar as a result of the state’s dependence on commodity exports (pp.85). As a result of oil drops to a state’s financial assets to oil, widespread default on companies are likely to be experienced. This is attributed to the fact that the precipitation of financial contagion may lead to instabilities in such organizations.

However, Marais (2016) contrasts to the views of other authors since he alleges that Qatar significantly seems to be immune to the effects of price drops in its oil products. According to this author, the economic performance of Qatar is still strong even with the drop in oil prices, an aspect that is attributed to the state’s expansion in other entities such as the non-hydrocarbon industry (Qatar Oil & Gas Report 2015, pp.65). This industry is considered to drive the state’s economic momentum, thus propelling the spending made on investments. Breunig and Tse Chern (2015) also point to Qatar’s construction and banking industries as robust in recording the state’s economic growth (pp.114).

Webb, Jeffrey, and Schulz (2011) pointed out to the fact that employees are the organizations most important resource and need to be properly compensated in order to achieve the goals of an organization. As detailed initially, the development of the human resource management (HRM) approach is vitally based on approaches aimed at utilizing people and treating them as resources in order to realize an organizations objectives (Webb, Jeffrey & Schulz 2011, pp.212). This clearly denotes the functional role of HRM within these organizations, an effort directed toward initiating high-performance work systems. This aspect consequently entails linking the workforce in different departments within an organization. Thus, O+G companies incorporate the use of effective HRM systems to increase their competitive nature through investment in employee development.

The concept of employee performance is often associated with the workforce’s ability to achieve quality in relation to output, the presence of employees on the job, the timeliness of the output, and the effectiveness of the work completed. Fedor and Rensvold (2012, pp.790) stated that an effective leadership style has a bearing that encourages employee performance. The views of Lin (2011) are in support of those of Fedor and Rensvold (2012). According to Lin (2011), employee performance involves the successful completion of duties and responsibilities as developed by the supervisors and top managers of an organization (pp.895). In this case, the performance of employees according to these authors may be considered in the perspective of three elements that enable them to perform better, with the determinacy of their performance considered as wholly dependent on their declarative knowledge, motivations and procedural knowledge. In short, it is essential to establish that effective human resource practices have a positive impact on the performance of employees within an organization.

As a result of the drops in oil prices in Qatar, Das et al. (2013, pp. 52) noted that there are five internal human resource management practices that affect the performance of employees. This consequently includes organizations efforts directed towards eliminating recruitment packages and competitive compensation levels, the elimination of training and development, including personal appraisals and the layoff of staff members with the aim of stabilizing the functions of these organizations. In this case, organizations are forced to restructure their systems and functions during such periods in order to remain competitive in the market as stated by Hu and Kaplan (2015). The sharp decline in oil prices has tipped several companies into recession, an aspect that has slumped investment levels within the O+G industry. Several employees have been laid off as a result of this slump, thus affecting the functions of HRM within the organizations (Hu & Kaplan 2015, pp. 125). In their article, Hu and Kaplan (2015) have clearly pointed out how the layoffs of employees within this sector affect various operations of oil and gas companies, including a decline in production of goods and services within these projects such as O+G ripping services, engineering and construction services.

The decline in oil prices has caused employees in O+G organizations in the state of Qatar to experience various external issues that impact their performance. Jaffe and Elass, (2015) purported that the drop in oil prices has in fact led to the cancellation of a series of projects within the energy companies’ proposals, which has, in turn, resulted in significant job cuts. Several foreign expatriates have also left Qatar for holidays and also to take their families back to their home nation. According to Jaffe and Elass (2015), this results from the outcome of the efforts of O+G corporations that are aimed at establishing the right-sizing of their organization’s human resources. In essence, oil companies in this region have taken steps in downsizing their workforce and canceling their projects as an approach of cushioning the workforce on the impact of the falling oil prices. Hu and Kaplan (2015) support these views when they pointed out that several companies in Qatar demurred on the renewal of their contracts with other companies worldwide.

In addition to this, the depression in oil prices has also seen oilfield service companies and their sub-contractors suffer from some huge drops in their organizational activities, thus impacting the performance of employees. There are many instances of reductions in spending on staffs on pertinent activities such as training and development, motivation and empowerment by organizations as a result of low incomes received by these companies (Salehi, Save, Nel & Almquist, 2015, pp.47). The drop in oil prices has also seen several employees in companies dealing in the O+G sector encounter an increase in financial pressures. This results from the swelling prices of products and services within the emirate’s economy of this nation, an aspect that has affected these employees immensely. As a result of the scope of staff cuts, many Qatari citizens working in these companies have been rendered jobless, thus their survival has turned out to be challenging.

The low levels of oil prices are likely to result in a new market equilibrium that is depicted to last longer as compared to the short-term price limitations that occurred in 2008-2009. As a result of this current situation, all the net oil exporters in Qatar are predicted to face challenges in adjusting to the macro-and microeconomic factors, an element that affects several oil producing companies and their employees.

Qatar primarily depends on oil for many purposes that include planting its fields, powering cars, operating some of its oil-powered irrigation systems and to be used as raw materials in the production of different products that include fabrics and medicines (Kilian, & Lewis, 2011, pp.1048). Several industries have therefore been developed that produce products that are consumed by the population both at home and abroad, an aspect that has seen the employment of many workers from the country.

When the prices of oil are low, the production of several products is likely to decline, thus leading to a series of secondary effects such as job looses, debt defaults as a result of deflation, the loss of letters of credit that are required by exporters and the decline in oil exporters (Kilian, & Lewis, 2011, pp.1049). The low oil price makes it more challenging for drillers to repay their loans that are taken to enhance the process. These results in lower cash flows and interest rates on some of the new loans that are consequently higher thus affecting different individuals who would require loans from banks.

Once the lowering of oil prices are experienced in states such as Qatar, the prices of different commodities also fall to levels that make different products available for consumers, an element that cuts down the shares of production on different commodities (Kilian, & Vigfusson 2011, pp.336). When the production of commodities drops and prices are fixed on the concept of affordability, an aspect that cuts back on several aspects such as housing, food, and cars, thus impacting the employees of different organizations is experienced.

Performance of Employees within Oil and Gas Companies Employee performance

Human resources, or employees, are the back bone a company. They are the most vital asset of an organization. Proper use of a company’s employees could improve the bottom line of the firm and lead the company from bottom to up. Performance is understood as the accomplishment of a particular duty or job measured against predetermined known standards of speed, cost, completeness and accuracy (Richard et al. 2012). Employee performance is of great importance given that the success of an organization is directly associated with the employee’s job performance. Various researchers have reported that the success of staff members at their functions would further the organization’s success (Richard et al. 2012). Human resource managers in O+G companies in Qatar and other oil producing countries in the region need to first hire people who have the right qualifications and skills for the job. Following the completion of the hiring process, the HR professionals should seek to make sure that the work of a staff member is aligned closely with the objectives and goals of the company. In order to attain strong employee work performance, HR managers execute training and development programs, carry out employee performance evaluations, and choose when to reassign and/or promote staffs (Hsin-Hsi 2012).

The job performance of employees within an organization is affected in a negative and positive way by various factors. Example of these factors includes organizational culture, style of leadership used, training and development, the personality trait of employees, motivation, workplace environment, job stress, job satisfaction, as well as organization structure among other factors. Managers in O+G companies need to be aware of the many factors affecting the work performance of their employees and strive to improve them (Dutton & Kleiner 2015). Business organizations are dependent on their human resources to deliver and produce high-quality services and/or products. Ewenstein, Hancock, and Komm (2016) pointed out that as they attempt to carry out their job tasks, workers are affected by both external and internal forces. Employers who recognize these internal and external forces and who are ready to counter or leverage them would be able to increase employee performance, loyalty as well as productivity.

External and external factors affecting employee performance

Each employee in any O+G company in Qatar or any other O+G producing and exporting country has to work in accordance with what is expected of him or her. Most definitely, there are a number of things that these employees have to achieve in performing their employment functions. Training and education – Dutton and Kleiner (2015) reported that staff members who are trained and educated according to their field generally tend to work better, smarter and more efficiently than others. It is important that O+G companies in Qatar and in other oil producing and exporting nations in the region allocate sufficient amount of money for training their employees in order to improve their skills as well as knowledge regularly. As the skills and knowledge of employees increases, so does their job performance and achievement.

The working environment – according to Root (2014), the working environment has a great influence on the achievement and performance of employees in O+G companies. A positive working environment includes colleagues who are supportive and friendly, leaders and top managers who give positive motivation in the workplace, and comfortable work environment. In an uncomfortable working environment with leaders who undervalue workers and colleagues who are hostile, the work performance of an employee is likely to reduce (Root 2014). On the whole, the workplace environment is an important factor in terms of keeping staff members in an O+G company satisfied.

In their survey, Hsin-Hsi (2012) found that 10 percent of the surveyed workers reported that the workplace environment was a vital factor in keeping them contented whereas other crucial aspects included compensation, recognition, and praise as reported by 29 percent of those surveyed. Employees who are satisfied and contented with their work environment are inclined to exhibit high work performance. Other important factors are promotions and engaging in recreation activities at the workplace which are helpful in improving health, increasing self-esteem and confidence, reducing stress, and relaxing the mind. In essence, recreation at the place of work has a positive effect on the performance of workers since employee job satisfaction will increase, their quality of service would increase, and their work productivity also increases (Saira et al. 2016).

Leadership style: there are many styles of leadership including participative, charismatic, transformational, democratic and autocratic styles among others. The performance of employees comprises meeting the set deadlines, carrying out the defined functions and tasks, efficiency and effectiveness in carrying out work, as well as employee competency. Richard et al. (2012) pointed out that top managers and leaders in O+G companies need to have strong styles of leadership that would stimulate the performance of their workers. Researchers have reported that there is a strong correlation between the behavior of a leader in an organization and the level of performance of her subordinates: a leader who motivates and inspires her followers tends to bring out the best in those employees (Lepine et al. 2016). On the whole, the leader influences workers toward attaining the goals and objectives of the company. As such, a leader’s behavior and the leadership style they adopt could have a noteworthy effect on work outcomes, and on how jobs are done.

Organizational culture: the culture of an organization defines how the staff members carry out their job tasks and interact with one another within the company. In any business organization, the cultural paradigm consists of different symbols, rituals, values, and beliefs governing how people in the organization operate (Nag 2011). A company’s organizational culture has a great impact on how workers conduct themselves with suppliers, customers, and their fellow employees. Organizational culture, as Lefifi (2015) pointed out, includes more than simply a work environment. It also includes empowerment/autonomy given to workers, growth plans of the company, and attitude of the company’s management toward employees. Furthermore, tone at the company’s senior management level is utilized in describing the culture of an organization. While a negative tone could result in absences, employee dissatisfaction, vandalism, and even theft, a positive tone could help the workers to become happier and more productive, which in turn help to improve their job performance (Lefifi 2015).

Organizational cultures could have different impacts on the levels of motivation and performance of the workers. In many instances, staff members work harder to attain the goals and objectives of their company if they see themselves as being part of the organizational culture. The culture of an organization offers a framework regarding the behavior of workers within the organization. The effect of culture on the performance of employees could either be negative or positive. According to Nag (2011), the culture of an organization in which staff members are seen as a vital element of the company’s growth process promotes the commitment of staffs toward the company. They align their objectives as well as goals with the goals/objectives of their company and feel responsible for the company’s overall well-being. As their efforts are consequently recognized by the organization’s top managers and rewarded, the workers have great job satisfaction. In such corporate cultures, workers are dedicated to attaining their goals/objectives; hence they have a positive effect on the company’s overall performance (Root 2014).

Conversely, in companies in which managers are taskmasters rather than being facilitators, staffs live in mistrust and fear, and work is a dull and unexciting chore. Given that they are not involved in the company’s overall goals and objectives, they do not actually recognize the implication of their tasks and might therefore not be dedicated to attaining them (Lefifi 2015). An O+G company in which various departments do not cooperate will end up having staff members working in silos. The workers may also end up working toward undercutting or denting the efforts of other departments. These are both damaging to the company’s overall health. To a large extent, the culture of an organization determines employee performance. For this reason, negative factors that hold back the job performance of workers should be eliminated so as to promote a positive corporate culture or positive workplace environment (Root 2014).

Motivation: to obtain the best work performance from workers in O+G companies, it is important to have some type of motivation besides the monthly payment. Saira et al. (2016) stated that motivation could be in the form of a career path which actually leads to management, a chance to take part in company projects, or even monetary incentives. Effective motivation could make employees more productive. If there are no motivating factors, however, workers could be left looking for reasons to do their best at work and give their maximum effort. Hsin-Hsi (2012) reported that motivation is an essential driving force to attain any given task.

The two kinds of motivation are extrinsic and intrinsic motivation. While extrinsic motivation is founded upon external sources, intrinsic motivation is understood as the inner force of the employee to achieve a particular objective or goal (Hsin-His 2012). The level of employee motivation has a direct impact on the performance of workers in O+G companies in Qatar. It is notable that together with skills, abilities, and knowledge, motivation is a vital aspect that actually contributes to the job performance of an employee. Researchers have found that positive reinforcement improved employees’ level of performance from 44% to 96%, since regular feedback as well as recognition gave the workers the psychological feeling that in fact influenced their work performance positively and strongly (Ewenstein, Hancock & Komm 2016).

Motivations can also be categorized as fear motivation, incentive motivation or achievement motivation. Fear motivation – punishment and fear of punishment greatly influence workers to carry out their tasks effectively. If an employee breaks some rules, does not follow the set down company policies, behaves in an unacceptable manner, and/or fails to complete his or her work tasks within the required timeframe, that employee is likely to face disciplinary action for instance suspension or firing. As such, since many workers tend to fear punishment, they will strive to complete their tasks properly, on time and in accordance with the requirements and description to avoid punishment (Dutton & Kleiner 2015). This in turn helps to improve their job performance. Incentive performance – in general, behaviors that are positively reinforced would become strengthened by the employee. Root (2014) noted that fiscal or non-fiscal incentives and rewards are crucial in motivating workers to work in an efficient and productive way. If workers are aware that they would be rewarded or that achieving a particular job assignment would give them benefit, then they are very likely to try their best and make their best effort to carry out the work effectively and satisfactorily (Root 2014). Achievement motivation – every person has a need for achievement. The need for achievement is an essential aspect of human personality. People who have a high level of achievement motivation generally have the willingness of going very far to attain their objectives and goals, in spite of hurdles and impediments in their way (Lefifi 2015).

Organizational structure: Organizational structures define the departmental structure, supervisory relationships, as well as workflow in an organization. The structure of an organization is focused not just on the layout of departments within an organization, but also on work responsibilities in the context of reporting relationships (Latifi & Shooshtarian 2011). There are various sorts of organizational structures including innovative, divisional, professional, bureaucratic and flat organizational structure. Lefifi (2015) reported that the performance of employees are inhibited in companies with organizational structures such as bureaucratic organizational structure where work is very structured and formalized, typified by a lot of standards, procedures, policies and routines. Conversely, the performance of workers tends to be promoted in O+G companies with organizational structures that are informal and unstructured, and where employees have autonomy with regard to how they perform their job tasks (Lefifi 2015).

Job stress: Job stress is understood as the damaging emotional and physical responses that take place whenever job requirements do not fit with the needs, resources and abilities of the employee (Karasek & Theorell 2012). Work stress is a significant challenge to individual physical and mental health, as well as organizational health. In his study, Park (2012) found that employees who experience work stress have a higher likelihood of being poorly motivated, unhealthy, less safe at the workplace, and less productive. As a result, O+G firms in Qatar with stressed workers tend not to succeed within a competitive market. In Qatar, it is estimated that stress related to work costs the nation’s economy a substantial amount in litigation, healthcare, sick pay, as well as lost productivity costs (Karasek & Theorell 2012).

Training and development: This is of great importance in enhancing employee job performance. Even new staffs will benefit very much from orientations programs as well as training and development programs that are aimed at helping them attain the company’s performance objectives. While training activities will help the staff members to improve their work performance at the present time, development activities help to prepare staffs for their future responsibilities and roles (Root 2014). Rapid changes in consumer preferences, technology and regulations necessitate many business organizations to implement continuing employee training and development efforts. In their study, Hsin-Hsi (2012) learned that training and development programs help staff members to acquire skills and knowledge that they require in order to stay up to date in their fields and help the organization to sustain a competitive edge. Managers may carry out a needs analysis for the purpose of ensuring that training and development activities are actually matched to the employment tasks and skills of the employee. No staff member would like to take part in a training activity that does not relate to his or her performance objectives and goals.

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