Marketing and Entrepreneurship Assignment Discuss, with examples, whether your analysis supports Burns assertions about triggers and blocks. Critically evaluate whether these factors alone fully explain the reasons for your entrepreneurs decision to start up, and the growth of their business. Based on your response what do you conclude about creating a successful new venture?
in the main document there are links for the entrepreneur I’ve selected and i want you to go through that. Of course don’t forget to mention Burns as a reference and based on his book.
Also add a timeline for the entrepreneur journey and add any diagram needed in this coursework. Marketing and Entrepreneurship Assignment
Marketing and Entrepreneurship Assignment Critical Evaluation
Critically evaluate whether these factors alone fully explain the reasons for your entrepreneurs decision to start up, and the growth of their business. Marketing and Entrepreneurship Assignment Based on your response what do you conclude about creating a successful new venture?
in the main document there are links for the entrepreneur i’ve selected and i want you to go through that. Of course don’t forget to mention Burns as a reference and based on his book. Select an entrepreneur and analyse their journey through the entrepreneurial process, from the initial idea through to start-up and growth. Marketing and Entrepreneurship Assignment Discuss, with examples, whether your analysis supports Burns assertions about triggers and blocks. Critically evaluate whether these factors alone fully explain the reasons for your entrepreneurs decision to start up, and the growth of their business. Based on your response what do you conclude about creating a successful new venture? Critically evaluate whether these factors alone fully explain the reasons for your entrepreneurs decision to start up, and the growth of their business. Based on your response what do you conclude about creating a successful new venture? Marketing and Entrepreneurship Assignment
Kap Consultants Training Marketing Strategy Promotion Assignment: Kap Consultants? Training: Marketing Strategy- Promotion
Kap Consultants Training Marketing Strategy Promotion
Organizations use the Promotion component of the marketing mix to communicate and build relationships with their target market. Understanding how organizations build a promotion strategy is an integral part of learning the fundamentals of marketing. A promotional strategy is developed and employed to effectively reach consumers using the promotion mix, communications processes, and an integrated approach to managing and delivering consistent and effective messages about the product, brand, and company. As part of your training at Kap Consultants, watch the following presentation on continuing the development of Section 4 of your marketing plan. Kap Consultants Training MarketingStrategy Promotion
Assignment Kap Consultants Training Marketing Strategy Promotion
The External Marketing Environment Test Analyse the external marketing environment and consumer buyer behavior for a product of your choice by answering the following questions.
The External Marketing Environment Test
You are expected to draw on business sources from the library to support your answers.
A. The external marketing environment (1000 words)
Choose two environments within the external environment to analyse – demographic, socio-cultural, economic, technological, natural, competitive and political and legal (500 words per environment)
1. Provide a definition of each chosen environment and justify in relation to your product (4 marks)
2. Explain how each chosen environment impacts your product, using evidence from your research (business sources) to justify (20 marks)
3. Discuss the opportunities presented for your chosen product in each environment The External Marketing Environment Test (8 marks)
4. Discuss the threats presented for your chosen product in each environment (8 marks)
The External Marketing Environment Test Consumer buyer Behaviour (1500 words)
1. What type of buying decision is used for your product? Justify your answer by considering the level of involvement and other factors influencing this (10 marks)
2. How might need recognition be triggered for your product? Explain how one factor influences this stage (10 marks)
3. How could information search be undertaken for your product? The External Marketing Environment Test Explain how one factor influences this stage (10 marks)
4. Provide an example of a typical evoked set for your product and describe how alternatives could be evaluated for your product. Explain how one factor influences this stage (10 marks)
5. How might the decision to purchase be made for your product? Explain how one factor influences this stage (10 marks)
6. How might a consumer undertake post-purchase evaluation for your product? Explain how one factor influences this stage (10 marks)
please let me know when u choose the a product " iPhone or anything u choice; before u start the writing
and pleases don’t write like essay i need to answer it also please can u use this web to search The External Marketing Environment Test
1- Business Source Complete
2- Factiva
3- Marketline Advantage
The writer will have to use discussion forums comments and back it up with academic source.
I will attach the document in which I have copied and pasted the discussion. You will have to use 5 different people discussions from the forum and any additional discussion, I will add it up later.
In regards to sources, please try not using paid journal. Try using article which are very recent as in 2015/2016
http://ec.europa.eu/internal_market/index_en.htm
EU Common Market and Switzerland It is a reflective writing written for me (Ramdev Bath)in first person. It is focusing on EU common market and current Switzerland issue of immigration curb.
The writer will have to use discussion forums comments and back it up with academic source.
I will attach the document in which I have copied and pasted the discussion. You will have to use 5 different people discussions from the forum and any additional discussion, I will add it up later.
EU Common Market and Switzerland Sources of Reference
In regards to sources, please try not using paid journal. Try using article which are very recent as in 2015/2016
http://ec.europa.eu/internal_market/index_en.htm
EU Common Market and Switzerland It is a reflective writing written for me (Ramdev Bath)in first person. It is focusing on EU common market and current Switzerland issue of immigration curb.
The writer will have to use discussion forums comments and back it up with academic source.
I will attach the document in which I have copied and pasted the discussion. You will have to use 5 different people discussions from the forum and any additional discussion, I will add it up later.
In regards to sources, please try not using paid journal. Try using article which are very recent as in 2015/2016
http://ec.europa.eu/internal_market/index_en.htm
Individual Marketing Strategy Formulation Assignment Page numbers 6-7 + Appendices (Be concise – do not allow your report to exceed the maximum number of pages)
The board of directors believes passionately that they need to update their online presence but need your assistance to achieve this goal. Digital Marketing Strategy for UK Estate Agency They have asked you to provide them with guidance on how the following forms of digital media can assist them.
affiliate marketing
search engine marketing
viral marketing
Digital Marketing Strategy for UK Estate Agency Proposal Questions
Choose one of the forms of digital media set out in question 1 and create a proposal for management outlining a marketing plan which will focus on its use.
The two questions need to be answered equally 1500 on each also effective integration of relevant theories, models, and frameworks from the module into the report and essay. 1.) You have recently been appointed as the director of digital strategy for a leading UK estate agency chain. Digital Marketing Strategy for UK Estate Agency The board of directors believes passionately that they need to update their online presence but need your assistance to achieve this goal. They have asked you to provide them with guidance on how the following forms of digital media can assist them.
affiliate marketing
search engine marketing
viral marketing
Choose one of the forms of digital media set out in question 1 and create a proposal for management outlining a marketing plan which will focus on its use.
The two questions need to be answered equally 1500 on each also effective integration of relevant theories, models, and frameworks from the module into the report and essay. Digital Marketing Strategy for UK Estate Agency They have asked you to provide them with guidance on how the following forms of digital media can assist them.
affiliate marketing
search engine marketing
viral marketing
Choose one of the forms of digital media set out in question 1 and create a proposal for management outlining a marketing plan which will focus on its use. Digital Marketing Strategy for UK Estate Agency
Choose one out of five topics that are given
This is a research paper for my 4th year advertising and consumer culture course.
Advertising and Consumer Culture Course
We are given 5 topics. Please feel free to choose the one that you are most confident writing.
1) One of the main issues we have discussed in class the relationship between products we need and products we want. One of the central areas of this kind of analysis is the role played by advertising and food, as we both need food, and want/desire specific kinds of food. Choose an area of food advertising (fast food, restaurants, health food, alcohol, gourmet food products, etc) and consider the ways in food is marketed as a lifestyle choice (it’s speed, convenience, rarity, status) How does the marketing of food function in relation to the ways in which we perceive the product and ourselves? Is food sold in such a manner that it is selling us more that simple sustenance? Pick one kind of product for this analysis and look at the differing ways it is marketed, branded and sold and what the implications of these strategies tell us about consumer choices and decisions.
2) Does the beauty industry market and sell not only products but also fantasies of who we are and what we can become? If so, how does this function? If not, what are the ways in which beauty products function as commodities? Pick on product for women, men or both, and consider the ways in which the product functions as a sellable commodity.
Beauty Products Advertising and Consumer Culture Course
Do beauty products offer us a way to transform ourselves, and if so, how does that process function?
3) How are products braded and what is the use-value of branding for both the producer and consumer of the product?
4) Select an ad campaign of your choice and analyze whom the ad campaign is directed to, who is potentially excluded from the campaign (especially in regards to questions of race, gender and/or class) and how these exclusions might help in the selling of the product.
5) How do advertisements sell ideas and abstract concepts such as success, generosity, happiness, authenticity, love, or
community (to name but a few)? Is the selling of abstract ideas central to the way which advertisements work? How does the selling of ideas relate to questions of activism, fundraising and/or politics?
Please attach a work-cited list to the final paper(not part of the word count). Please double-space.
Please use at least 5 references in total, the more the better.
The professor said that some of the references should consult our course readings. Therefore, I will give you a list of our
course readings. Please feel free to quote any from these! Most of them can be easily found online. And I’ve also given you
some of the links to the articles. Some of them are from the textbook. I’ve also attached the scanned version of those articles.
Advertising and Consumer Culture Course Article for Resources
– Berger, John. chapter 7 “Ways of Seeing”
– McLuhan, Marshall. “Ads: Keeping upset with the Jonese” in Understanding Media: The Extensions of Man.
– Marx, Karl. “The Fetishism of Commodities and the Secret Thereof” in Capital vol. I.
http://www.marxists.org/archive/marx/works/1867-c1/ch01.htm#S4
– Turow, Joseph and Mattew P. McAllister. “General Introduction: Thinking Critically About Advertising and Consumer Culture.”
In Turow and McAllister 1-8
– Williams, Raymond. “Advertising: The Magic System.” In Turow and McAllister 13-24
– Strasser, Susan “The Alien Past: Consumer Culture in Historical Perspective” in Turow and McAllister 25-37
– Stole, Inger L “Televised CONSUMPTION: Women, Advertisers, and the Early Daytime television Industry.” In Turow and McAllister 59-75
– Frith, Katherine, Ping SHAW AND HONG Cheng. “The Construction of Beauty: A Cross-Cultural Analysis of women’s Magazine Advertising” In Turow and McAllister 193-206
– Goodman Robyn J “Flabless is Fabulous: how Latina and Anglo Women Read and Incorporate the Excessively Thin body Ideal into Everyday Experience. ” In Turow and McAllister 275-290
– Klein, Naomi,”New Branded World” in No Logo.
– “The Brand Expands: How the Logo Grabbed Center Stage” in no Logo
– Garofalo, Reebee “Call and Response: Who Is the World?”: Reflections on Music and Politics Twenty Years After Live Aid”
http://www.ic.arizona.edu/ic/soc3173/readings/GarofaloDebate.pdf
– Marcus, Greil. “We Are The World?” in Angela McRobbie, ed. Zoot Suits and Second Hand Dresses: An Anthology of Fashion and Music(Bakingstoke: Macmillan, 1988)
– Chaudhuri, Maitrayee. “Gender and Advertisements: The Rhetoric of globalization. ” In Turow and McAllister 175-192
– Klein, Naomi. A Tale of Three Logos: The Swoosh, the Shell and the Arches” in no Logo.
– Barber, Benjamin R. “From Hard Goods to Soft Goods” in Jihad vs. McWorld
– Debord, Guy and Gil Wolman. “A User’s Guide to detournement” (1956) http://www.bopsecrets.org/SI/detourn.htm
– Harold, Christine. “Pranking Rhetoric: ‘Culture jamming’ as media Activism” In Turow and McAllister 348-368
– Klein, Naomi “Culture jamming: Ads under Attack” in No Logo.
– Horwatt, Eli “New Media Resistance: Machinima and the Avant-Garde” (2008) http://cineaction.ca/issue73sample.htm
– MacKenzie, Scott. “The Horror, Piglet, the Horror: Found Footage, Mash-ups, AMVs, the avant-garde, and the strange Case of Apocalypse Pooh” (2017)
http://cineaction.ca/issue72sample.htm
Events as Products and Brand Marketing for Companies Evaluate the extent to which are events have now become an established option for companies to market their brands, products and services Construct a report which considers events as part of the marketing mix for a company.
Use of Events as Products and Brand Marketing for Companies
Using examples, what kind of events do commercial companies host and what determines which events are more appropriate than others. How can events contribute to product branding and image? How can companies determine the effectiveness of such events and ensure that they justify the often high costs of organizing and staging? You may choose to focus on a particular company as a way of illustrating your analysis. Ensure that you draw on your reading, both of academic journals and of current industry debate and reflection.
Creative Idea [needs to thoroughly described and developed] usually uses one of the creative strategies noted in the text and lecture series (unique selling proposition (USB), emotional, brand image, resonance, generic and pre-emptive).
The roles of humour, fear, guilt, sex and humour can be considered within the selected creative strategy.
Make sure you take into consideration the components of Brand Awareness & Brand Image / Attitude. This requires a thorough understanding of persuasion and the Elaboration Likelihood Model tec.
This knowledge / understanding needs to be incorporated into the execution of outdoor mock ups, TV storyboards, radio scripts etc. for traditional media. (refer to the attachment. It should be something like this.)
Consider a Celebrity Presenter / Endorser. • You need to include detailed explanation and mock ups (TV storyboards, radio scripts etc.) for all traditional media selected for the IMC Campaign in this section.
