Psychology Assignment Paper Available

 

Psychology
Psychology

Psychology

Psychology

Order Instructions:

Hi There,

Using “Powell, M. B., Guadagno, B. L., & Clematis, P. (2013). Workplace stressors”:

Evaluate the research questions using the Research Questions and Hypotheses Checklist as a guide
Identify the type of qualitative research approach used and explain how the researchers implemented the design
Analyze alignment among the theoretical or conceptual framework, problem, purpose, research questions, and design

Please include quotations from: Babbie ch 10 and Dr. Sreeroopa Sarkar’s research study.

If you don’t include quotations from Babbie ch 10 and Dr. Sreeroopa Sarkar’s research study, I will consider the work not complete.

Regards,

MY TOPIC IS SEXUAL VIOLENCE IN COLLEGES. IF YOU NEED ME TO GIVE YOU DIFFERENT ARTICLES, LET ME KNOW:

My topic is college sexual violence. It was estimated by researchers Fisher et al. (2009) who conducted a large-scale survey of college women that “a female student has a 20% to 25% chance of experiencing a completed or attempted rape in the course of a 5-year college career.”1 The understanding of sexual coercion is cloaked in mystery and fraught with taboos and potent defense mechanisms. Some behavioral scientists attempt to study human sexual aberrations and deviations by extrapolating from animal behavior. For example, Professor Milton Diamond of the University of Hawai‘i at M?noa maintains that “Since no experimental studies on the imprinting of human sexuality per se are available, animal experiments may provide further insight into such a possibility”2. However, this approach is flawed since it excludes society’s causal role in perpetuating rape. Even though human attitudes have varied both across and within cultures and eras, most societies have historically been viewing rape as a strictly interpersonal event which lacks ties to larger structural issues, a victim-precipitated event and is it the victim’s “fault” as she “causes” it by her behavior, dress, or attitudes. According to Mary Koss (1985), nearly 37% of the college women in a survey she conducted reported being either sexually abused or assaulted, while only 9% of their male counterparts defined their behaviors as sexually abusive or assaultive. In a later study by Mahoney et al. (1986) the researchers found that almost 20% of the college women questioned reported experiencing forced coitus, but only 4% of their male counterparts admitted to committing such crimes. Malamuth (1981) found that more than one-third of the male respondents reported that they would commit rape if little likelihood existed that they would be caught.

My worldview is not based on the value free approach to social sciences research in which the scholar is an outsider and not involved. As a researcher, my philosophical orientation is that of the participant observer, to use Dr. Michael Patton’s words in the video clip. By the way, it was my personal experience that led me to be interested in the study of rape when in the course of producing a documentary, my PA, explaining why she was late to work, related to me that she was raped on the preceding night. I foolishly asked her if she enjoyed it. I thought I was joking but was shocked at her bursting into bitter tears. That was the initial trigger of my interest in the subject. Ontologically speaking, I perceive human suffering as real and actual. I am not indifferent to human suffering and abuse and I reject the notion that scientists aren’t supposed to take a stand. I acknowledge that I am biased and, personally, take the side of the rape victim. Based on that, I would like to scientifically investigate the phenomenon of rape.

After addressing the definitions underlying the research, the study approach will focus on collecting quantitative rape prevalence data and qualitatively rapist and non-rapists attitudinal and socialization history data. This can be done by collecting empirical data via structured questionnaires to elicit reports of rape as well as via unstructured interviews of rapists and non-rapists

SAMPLE ANSWER

Psychology

Introduction

The effectiveness of the research study is considered complete through the evaluation of issues such as the research the questions used, the hypothesis used, and other important facets used to develop any research. Therefore, the identification and the conduction of further an analysis can be carried out in order to determine the effectiveness of the research. This paper is set to determine whether it is important in trying to determine the general appropriateness of the through the evaluation of different elements concerns a research study made by Tomyn et al.  Other researchers’ assertions will be used to augment the important findings made.

Evaluation of the Research the Research Questions

According to Tomyn ert al. (2015), the research study concerns the evaluation and determination of the exploitation of the child investigators in the Australian internet. Therefore, it has been able to make use of a number of research questions as a way of determining the manner in which relevant data could be obtained (Tomyn et al., 2015). The research study requires the use of both qualitative, as well as quantitative data in order to keep on improving the general information that could be used to draw the appropriate conclusion about the research study. The questions aims at creating appropriate variables that can be used to derive the appropriate answers. For instance, one of the research question, the team of researchers wanted to measure the extent of life satisfaction by different based on the assertions of different authors regarding the matters addressed in the research question. At this juncture, they wanted to understand whether the respondents were satisfied with their own life, as well as based on their personal circumstances. The appropriate options that were provided were two and were “completely satisfied” and “completely dissatisfied” (Tomyn et al., 2015). Therefore, the provision of the two main options meant that the respondents could be limited, in giving out their answers. As a result, the move proved highly important in helping the researchers carry out more exploratory analysis of the researcher study. The answers provided could be used for further qualitative analysis of the research study.

Identification of the Type of Qualitative Research Approach Used and Explanation of How the Researchers Implemented the Design

As noted earlier, the use of the research questions acted as one of the most appropriate ways of devising qualitative research approach. For instance, the research had to carry out the appropriate measurement of the personal well-being of the target respondents. As a result, the research used seven different ways of defining the personal well-being of the target respondents. The seven factors, which were also used as the satisfaction score are listed below. These include the health, the living standards, life achievements, the relationships, the general safety, the connection to the community, and the future security. As a result, any answer that fell within this category acted as a strong determinant of the quality relating to the general well-being of the respondents (Tomyn et al., 2015). This is due to the fact that the answer provided are highly interconnected with the themes of the research study. Apart from that, the answer provided acts as a form of exploratory verbs that helps to depict the qualitative analysis of the research the study.
Analysis of the alignment among the theoretical or conceptual framework, problem, purpose, research questions, and design
The research study has also been able to make use of the appropriate theoretical, as well as conceptual framework in trying to expound the general development of the paper. For instance, the research study has been able to use a proper schematic representation that indicates the level of the ‘strength of satisfaction.’ As a result, the proper representation of the seven factor believed to determine or to have a major influence on the level of personal satisfaction has been used to determine the mean of the personal well-being. In short, the paper made use of the conceptual and theoretical framework to give a clear indication of the themes of the paper (Tomyn et al., 2015). On the other hand, it has also been able to use the mix method research design. Here, both the qualitative and quantitative method of data collection have been employed throughout the research study (Tomyn et al., 2015). Therefore, the use of the quantitative research deign has been used to determine the general response to the major variables that have been used throughout the research study. Apart from that, this can be used to improve the general direction of the paper. Here, the use of the qualitative research skills can be related to the work of Dr. Sreeroopa Sarkar. Sakar has made use of the research design and skills in trying to capture some of the most interesting data through the use of the directing question. Such questions have been able to direct the respondents to give certain answers such as the isolation and family violence as the main causes of the child oppression. This is the same case that the research study being discussed have followed in trying to portray the use of the qualitative research skills. Similarly, Babbie ch 10 has also been able to use the same skills in order to identify the main variables of the research study. Here, there has been use of directing questions in order to give a certain order of answers. This can be used to make comparative answers.

References

Tomyn, A. J., Powell, M. B., Cassematis, P., Smallbone, S., & Wortley, R. (2015). Examination    of the Subjective Well-Being of Australian Internet Child Exploitation Investigators.       Australian Psychologist, 50(3), 203-211

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Brunswick Public Traded Corporation Research

Brunswick Public Traded Corporation Research Order Instructions: Assignment 5: Capstone
worth 400 points

Brunswick Public Traded Corporation Research
Brunswick Public Traded Corporation Research

Select a publicly traded corporation for which you would like to work or are currently working.
(Please use Brunswick Corporation)
Research the corporation on its own Website, the public filings on the Securities and Exchange Commission EDGAR database (http://www.sec.gov/edgar.shtml), in the University’s online databases, and any other sources you can find. The annual report will often provide insights that can help address some of these questions.

Write an eight to ten (8-10) page paper in which you:
1. Determine the impact of the company’s mission, vision, and primary stakeholders on its overall success.
2. Analyze the five (5) forces of competition to determine how they impact the company.
3. Create a SWOT analysis for the company to determine its major strengths, weaknesses, opportunities, and threats.
4. Based on the SWOT analysis, outline a strategy for the company to capitalize on its strengths and opportunities, and minimize its weaknesses and threats.
5. Discuss the various levels and types of strategies the firm may use to maximize its competitiveness and profitability.
6. Outline a communications plan the company could use to make the strategies you recommend above known to all stakeholders.
7. Select two (2) corporate governance mechanisms used by this corporation and evaluate how effective they are at controlling managerial actions.
8. Evaluate the effectiveness of leadership within this corporation and make at least one (1) recommendation for improvement.
9. Assess efforts by this corporation to be a responsible (ethical) corporate citizen and determine the impact of these efforts (or lack thereof) have on the company’s bottom line. Provide specific examples to support your response.
10. Use at least five (5) quality references. Note: Wikipedia and other Websites do not quality as academic resources.

Your assignment must follow these formatting requirements:
• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.

The specific course learning outcomes associated with this assignment are:
• Determine ways in which the vision, mission, and stakeholders of a firm impact that firm’s overall success.
• Identify how the six segments of the general environment affect an industry and its firms.
• Identify the five forces of competition.
• Analyze the external environment for opportunities and threats that impact the firm.
• Analyze the internal environment of a company for strengths and weaknesses that impact the firm’s competitiveness.
• Identify various levels and types of strategy in a firm.
• Assess the ethical implications related to strategic decisions.
• Predict ways in which corporate governance will affect strategic decisions.
• Assess the relationship between strategy and organizational structure.
• Use technology and information resources to research issues in business administration.
Write clearly and concisely about business administration using proper writing mechanic

Brunswick Public Traded Corporation Research Sample Answer

Introduction

Brunswick Corporation is a company that has been building boats for commercial and military use for more than 50 years. This has been the case since their meager commonly referred to as the legendary Boston Whaler brand. Brunswick company, is one of the largest marine manufacturers, among other indoor recreational equipment. The company does not only manufacture their products, but also market them around the world, but majorly operate in the US. Brunswick headquarters is located in the Lake Forest, Illinois.

Brunswick company has a vision of being the best and the most profitable company producing recreational and lifestyle brand. In fact, they are aiming at redefining the marine, recreational and a greater experience for generations to come. This will help in elevating people’s life fun, provide fitness solutions as well as help people live their lives well. This implies that Brunswick has an outstanding brand that has a recognizable mark around the world market. The company innovations move in a direction that ensures the customers get the best experience. The mission statement is to become the market leader in the marine, fitness, and recreational industries. The company has also made countless effort to gain experience so that they can provide the best quality recreational commodities. In fact, no industry is comparable to Brunswick that offers the world-class marine machinery. Furthermore, they have outstanding quality products that they have no rival companies. Also, they have outstanding knowledge about their product. Brunswick has a unique mission does not include their customers, employees, and their shareholders. However, their main aim is to retain the best-talented workers and provide game-changing commodities. The company advertisement id based on the slogan, Getting the product right.

Brunswick Public Traded Corporation Research and Forces of competition

Over the years the company has not been innovative thus has continuously made products that are not differentiable products. Brunswick also overstretches in four segments it has not mastered any of their products. This fact has made them less competitive in the global market in any of the segments they operate (Venkatraman, n.d.). The forces of completion to this company are very high. There are different forces of competition that the corporation faces. For instance, they face highly specialized competitors who have an advantage over Brunswick. The specialized companies have an advantage in that they can occupy a certain market niche and satisfy their customers well. However, the company has a vast knowledge of the market rather that a specific expertise (Venkatraman, n.d.).An example of forces of completion that faces this company includes; the entry of new businesses into the market. This is a moderate risk, where a larger capital expenditure firm needs to enter into this niche. This will be a significant blow. However, they have an upper hand advantage of the cost and performance advantage as they enjoy the economies of scale.  Also, they can supply their products through their developed chain of supply. In the case of a new firm entry, the customers can switch to those products as there is no cost of switching from the product(Dobbs, 2014). Also, the risk of entry of a new firm has been moderate since the capital required for manufacturing an identical products offered by Brunswick is high. Furthermore, there are licensing issues which need to be acquired before starting the operation.

The Bargaining Power of Customers is extremely high. When the commodity becomes so expensive, the customers are ready to switch to the readily available more affordable product. This sensitivity of the price possesses a high risk to this company. Thus, to win the hearts of their customers, Brunswick corporate needs to provide unique commodities at relatively affordable prices. That is to say; they need to be much more innovative when manufacturing their goods. In other words, the company should not settle in providing standard products as they will not sustain the customer’s individual needs (Venkatraman, n.d.). Furthermore, the company should have a good relationship with their dealers as they play a vital role in the price of the commodities. This is mainly because the dealership has the power to control much of the marketing over the market.

There is a higher bargaining power of the suppliers and the likelihood of the vendor threatening to integrate into the company. This is simply because the enterprise produces commodities that are less differentiated. The suppliers also have a vital role to play as they have a higher pricing power. They maintain a large margin of income; the company needs to keep agood relationship with their suppliers. This will increase not only the company’s profit but also the efficiency.  The suppliers will advertise the commodity as Brunswick produce, and the commodities will find a ready market.

The company’s product is also faced with threats of substitutes (Venkatraman, (n.d.). Brunswick is a jack of all trades, but a master of none since they are engaged in; boat building, manufacturing transport vessels, indoor sports kits, fitness equipment, and also consumer products. Thus, they lack specialization in any niche in the industry. Furthermore, the company has a much-extended value chain that lacks differentiated products. This causes a diminishing in their brand equity.

A SWOT analysis for the company

In an attempt of identifying the internal strength, weakness of Brunswick and also an environmental opportunities and threats, the SWOT analysis was performed. There is some favorable internal strength that Brunswick Corporation enjoys, for instance, they have an intellectual property right. This has enabled them to acquire recognition and financial benefits from their creation.  In other words, they have patents, trademarks, and copyright which helps them to operate with the specified law. This helps the company to nourish their innovation, which makes them have a competitive advantage. The company also enjoys an extensive network distribution which has made them penetrate the global market. In fact, the company has explored different distribution channels which are efficient and cheap, hence reaching a wider market. Also, these channels have enabled the commodity to reach the market at affordable prices. In addition to this, the company practices good human resource, which has allowed them to acquire an excellent reputation (Brunswick n.d.).

Some of the internal threats the company faces are like the downgrading of the credit rating, which has been of a detrimental effect on the financing options. This has occurred as a result of analysts feeling that the future prospect of the security has weakened. This is primarily due to the fundamental operations changes of the company or the future outlook of the firm. Another internal threat that Brunswick Corporation faces is the financial market volatility. This can be defined as the dispersion of returns for the company’s security, which have an impact on the pension assets and consequently affected the liquidity position of Brunswick.

On the other hand, there are some of the external opportunities that companies can invest in research and development, which is likely to increase sustainability in the competitive market. A point often overlooked, the investment in D&R helps in the development of a new product, and also remain competitive and does the company stays ahead of the technology. The company also has a great opportunity in increasing or expanding the international footprint, which will offer more market since the home market has declined. The company opts to increase their international marketing which is likely to offer better buyers of their diverse commodities (Brunswick n.d.). The company also can adopt some restructuring initiatives that will improve the expenditure in the business. This will also significantly reduce overhead cost and thus increase the profit margin.

The company Faces some external threats like; they excessively depend on General Motors in their distribution.       Thus, in the case of any disruption in General Motors, chain distribution, the company is highly likely to suffer from a lack of sales (Brunswick, n.d.). Furthermore, there is the universal deterioration of the economic conditions. This reduces not only their sales but also the profit margin. Last but not least, if a competitor dealers reduce their inventory, this can adversely impact the financial results of Brunswick.

Strategy to capitalize on strengths and opportunities

Some of the fruitful strategies that the firm can adopt to increase their profit are the reconstruction initiative, which can lead to a significant increase in saving the cost of production. For the matter of fact, the company will make significant sales, which will be adequate to enhance their income. Furthermore, the company can increase the distribution channels, and therefore boost their sales. In the case of growth in the international footprint, the company will stop over dependence of General Motors as their primary supply distribution. Thus, the company will penetrate the global market, and their goods will gain more recognition.

Strategies to maximize competitiveness and profitability

These are the key mechanism that the company needs to focus its energy and resources so that they can increase their sales and also dominate the targeted market niche. To maximize profit a competitiveness, the company opts to strategize the product development, its marketing goals, relationship management, pricing, distribution among other crucial factors(Business Plan Hut.n.d.).In fact, (Business Plan Hut, n.d.) stipulates that there are three major strategic approaches that a business can adopt to increase competitive advantage and increase profit. The first devised plan is the low-cost production strategy, which makes the product not only cheaper, but also at a conceivable price. This plan will give Brunswick a cost advantage over their rivals. To be sure, there are two options unveils through this strategy. The company can undercut their competitors and enjoy a significant market share, or they can just continue selling their goods at the prevailing market price and consequently enjoy larger profit margin. This can be achieved through a number of ways like; adopting more efficient equipment, minimize overtime costs, reducing the wastage of raw materials among other vital techniques.

Secondly, Brunswick should take a differentiation strategy, which will help to satisfy the customers need when standardized commodity can’t. This involves the producer, mastering the features and attributes that their targeted market prefers. More importantly, this makes the customers value the goods that a company produces. Moreover, any firm operates so that they can gain a competitive advantage over their competitors(Business Plan Hut, n.d.).Differentiated products are much valued, and the customers are willing to incur an extra cost for those products. The third strategy that the Brunswick corporation can incorporate to optimize their profits and dominate their competitors is focus strategy. This involves focusing on a small segment of the market that existing businesses has not served. In fact, ensures that the goods and services produced to satisfy the needs, desire, and interest. This theoretically implies that the company should serve a niche much adequate rather than a large market just adequately or inadequately. This strategy proves useful when the customers have diverse needs, wants, characteristic, profitability and desire. In other words, the producer can pay attention to a specific market segment and satisfy their desires.

Communication strategies.

Brunswick has an upper hand when it comes to competition. In the matter of fact, this company has changed their operation game by optimizing their internal strengths to increase their opportunities and reduce external threats. One of the best strategy that they can adopt to improve their market penetration, and improve their R&D. Indeed, the company needs to develop eco-friendly products and recreating their products so that they can gain popularity. This plan will make Brunswick products to have global recognition as well as a competitive advantage.

Another communication strategy that the company can use to win the heart of their business is manufacturing unique indoor recreational tools, which caters all people’sneeds. This should be promptly done before any other competitor notices the existing gap. Furthermore, when marketing, they need to adopt clever measures to leverage (Steyn, 2012). Thus, Brunswick should try as much as possible to improve the brand image to compete at the global level.

Corporate governance mechanisms

Brunswick in most cases, practices ownership concentration one of three corporate governance. These are the effort used by large shareholders that have a strong incentive of monitoring the management as they have invested a significant stake in the firm. In fact, they spend their time, effort and expense so that they can monitor the management closely. Furthermore, they may secure Boards seats so that they can monitor more efficiently. This is because the role of the board of director is mainly to control and ratify most of the manager’s actions so as they can protect the firm’s owner’s interest. Brunswick has adopted some measures to enhance the effectiveness of the board. First, they have increased the diversity of those in the Board, also strengthen the accounting control system as well as the internal management (Zhu, 2014).

Secondly, the institution has adopted different methods of offering executive compensation. For instance, the company offers a basic salary as one of the compensation elements, which is the foundation of the total pay. This has proved important for it has increased external competitiveness. In this case, the person’s external competitiveness, internal equity, and general individual performance are considered during the base wage of the executives (BRUNSWICK CORPORATION – DEF 14A, n.d.).Furthermore, there is an annual incentive plan, which an approach is used to reward the executive’s accomplishment based on the set business or an individual’s goals within a given year. Lastly, the company uses the performance shares that help in creating and sustaining the value for the shareholders. Some of the metric used in this case are the Cash Flow Return On Investment (CFROI), and the Relative Total Shareholder Return (TSR).

Leadership effectiveness

One of the most crucial steps that Brunswick Corporation has adopted to ensure that there is a seamless flow of communication between the board and management is having the Company’s chief executive to operate as the chairperson of the board. This not only ensures that the management focus on the execution of the strategy, but also oversees the company’s strategic direction (BRUNSWICK CORPORATION – DEF 14A, n.d.).Expressively, the board believes that a combination of these mandates ensures that the operational objectives are met, and also it ensures that there is independent oversight of the execution of targets. This kind of leadership is doing currently wonderful.

One recommendation that the Brunswick Corporation needs to make their dream come to reality is that the leaders need to have clear of mind and have a clear vision. This will help them in innovation and also manufacture differentiate products. Indeed, when the visions are well defined, the institution’s operation tasks are clearer and easier. This makes the execution process of duties easy, and gratification process as the leaders cross of the job off the checklist. This will also help the management understand the areas that require more practice and those that require improvement.

Ethical practices

There are a number of practices carried out by the company so that they can maintain the ethical working environment. They have a number of programs undertaken in ensuring that the Directors and all the employees understand the expectations (Brunswick | Genuine Ingenuity, n.d.). The company works harder day in day out to ensure that their customers are satisfied, and they earn trust, candor, and honesty, as they take all the consideration and responsibility of their stakeholders. They make the right responsibility by acting with high integrity so that they can make the right decision, and upholding the utmost ethical behavior. One of the programs is the Brunswick Foundation, which was established in 1957 and is a charitable organization. The foundation oversees the following four major programs. The first program is the Sons &Daughters Scholarship program, the Dealers Sons & Daughters Scholarship program, The Dollars for Doers Program, and The Brunswick Foundation Grant Program ((Brunswick | Genuine Ingenuity, n.d.).

The bottom line of all these programs requires funding which can have detrimental effects if the company runs short of monetarily. Nonetheless, running these projects collect money, and the bottom line is that the funds obtained are tax write-offs (Brunswick | Genuine Ingenuity, n.d.).This implies the financial impact is low when compared to the reward and impact they bring to the community. In other words, the programs are more beneficial to the community than they cost the company.

Conclusion

The bottom line of all businesses is to increase the capital gain as well as maintain a good relationship with the community. Indeed, Brunswick Corporation has played a significant role in ensuring that the community benefits from their operation as well as obtain high-quality products.

References

Brunswick (SWOT Analysis). (n.d.). Retrieved July 07, 2016, from http://yousigma.com/comparativeanalysis/brunswick.html

Brunswick | Genuine Ingenuity. (n.d.). Retrieved July 09, 2016, from https://www.brunswick.com/company/ethics/programoverview.php

BRUNSWICK CORPORATION – DEF 14A. (n.d.). Retrieved July 09, 2016, from https://www.sec.gov/Archives/edgar/data/14930/000130817915000078/lbc2015_def14a.htm

Business Plan Hut. (n.d.). Competitive Strategies to Increase Sales and Profits | Business Plan Hut. Retrieved July 09, 2016, from http://www.businessplanhut.com/competitive-strategies-increase-sales-and-profits

  1. Dobbs, M. (2014). Guidelines for applying Porter’s five forces framework: a set of industry analysis templates.Competitiveness Review, 24(1), 32-45. From http://www.emeraldinsight.com/doi/full/10.1108/CR-06-2013-0059

Steyn, B. (2012). Strategic management roles of the corporate communication function. From http://www.repository.up.ac.za/handle/2263/25678

Venkatraman, M. (n.d.). Brunswick Corporation (BC) Memo. Retrieved July 7, 2016, from https://collab.itc.virginia.edu/access/content/group/dff17973-f012-465d-9e73-a05fa4456644/Research/Memos/MII%20Memos/Archive/Short/S-BC.pdf

Zhu, H., Wang, P., & Bart, C. (2014). Board Processes, Board Strategic Involvement, and Organizational Performance in For-profit and Non-profit Organizations.Journal of Business Ethics, 1-18. From http://link.springer.com/article/10.1007/s10551-014-2512-1

 

Considerations in Aging With Lifelong Disabilities

Considerations in Aging With Lifelong Disabilities Order Instructions:

Considerations in Aging With Lifelong Disabilities
Considerations in Aging With Lifelong Disabilities

1. Explain why particular individuals and groups may be more vulnerable to abuse and harm self and others. — (900 words )
2. Review risk factors which may lead you to incidents of abuse and harm self and others. (900 words)

Considerations in Aging With Lifelong Disabilities Sample Answer

Explain why particular individuals and groups may be more vulnerable to abuse and harm self and others

A vulnerable group includes peoples who are eligible or are in receipt of community care.  This includes people with physical disabilities, learning disabilities, and people with cognitive deficits, people who are frail physically and mentally. Drug addicts and alcoholics are also identified as vulnerable group.  These people are generally weak and are unable to defend themselves from harm or abuse. In this context, abuse refers to the violation of a person’s human rights as well as their civil rights by another stronger being.  Abuse takes many forms including sexual abuse, emotional abuse, and psychological abuse, physical, financial or institutional abuse (Callewaert, 2011). Some of the signs and symptoms include unexplained injuries and frequent illnesses. If the care giver gives implausible injuries explanation is an indicator of neglect or physical abuse.   Other indicators include frequent ER visits for vulnerable people with chronic diseases or if the functionally impaired vulnerable person comes to the hospital without any company (Podnieks, Penhale, Goergen, Biggs & Han, 2010).

Sexual abuse includes all sexual practices where the vulnerable people have not given consent such as rape, sexualised language and inappropriate touching. Physical abuse includes pushing, pulling, burning, forcefully restraining a person and misusing their medication. Psychological abuse includes all activities that cause a person to have emotional distress such as verbal abuse, humiliation, intimidation and harassment.  Financial abuse includes stealing from the person, fraud and resource exploitation.  Neglect is a type of abuse that involves denying the vulnerable person the adequate medical and social care (Alexandra Hernandez-Tejada, Amstadter, Muzzy & Acierno, 2013).

In discrimination type of abuse, the person is treated in unfavourable manner due to their gender, age, type of disability and ethnic background. Lastly, the institutional abuse includes failing to give services to the vulnerable person due to reason to another. It is important to note that abuse can take place in various settings including the vulnerable person’s homes, nursing homes, state facilities, and at the hospitals. The main issue is early identification of abuse. This is because of the many abuse of the vulnerable people, only a small fraction of them is detected (Ansello & O’Neill, 2010).

The vulnerable groups are at risk of self-harm and abuse mainly because they often dependent of care givers to manage their daily activities such as dressing, bathing and in the maintenance of their personal hygiene. Additionally, these people tend to have little ability to utilize their self-defence tactics or mechanisms to avoid violence. It is also commonly assumed that these people with disability do not comprehend what is happening to them; hence, even when the persons disclose what has happened to them, they are often not believed. The following are the reasons why the some people are vulnerable to abuse and self-harm.

One of the reasons for vulnerability of the special group is the issue of dependency. The special group are more vulnerable if they are dependent to other people for daily activities.  Evidence base studies reports that 97%-99% of the people who abuse the vulnerable individuals are care givers and trusted individuals, and it is estimated that 44% of the victims relate to the persons extent of disability. In most cases, the abuse may not be reported because of fear of the vulnerable person’s safety, shock, and reluctance of the witnesses to get involved or in breaking the silence code (Callewaert, 2011).

Communication abilities are other reasons why vulnerable individuals are prone to abuse or self-harm. The vulnerable person may lack means of communicating to others about their abuse. This could be due to poor articulation and lack of effective expressive skills. In some cases, the vulnerable person may need assistive devices to communicate which could be lost, taken away or even become misplaced, hindering communication between the abused person and the person in charge. In some cases, the vulnerable may lack enough resources (in terms of monetary), which can be used to replace the faulty or lost communication devices. This is worse of the person is physically unable to move due to the nature of their disability, which would make themselves unable to move or run way from the abusive situation. In adequate resources will make the individual person run away from the abuser or terminate their services (Podnieks, Penhale, Goergen, Biggs & Han, 2010).

Other reasons that are associated with increased vulnerability include social isolation where the vulnerable person lives in over protected environments. The lack of physical access makes the vulnerable individual lack skills to communicate to the community that they are suffering.  The presence of misleading roles as well as expectations in the society can make the abused individual remain silent, increasing risk of abuse. For instance, the vulnerable groups are normally advised to be submissive and compliant, and are not support to question their authority. This lack of social exposure could make the vulnerable person to continue to suffer (Podnieks, Penhale, Goergen, Biggs & Han, 2010).

Stigmatization, discrimination and stereotyping are other reasons why the vulnerable persons continue to be abused. For instable, the disable people may be discriminated in their work environments. Most of the discrimination cases in the justice systems are often dismissed, denying the vulnerable discriminated individuals their human and civil rights. It is often believed that the vulnerable people such as the disabled are asexual. People believe that the disabled people (for instance) cannot hold intimate relationships. It is also commonly assumed that the vulnerable people intellect is compromised. This makes it difficult for people to believe their abuse complaints. In incidences where the vulnerable persons have signs and symptoms of abuse, the abuser may quickly claim that they are self-inflicted, putting the vulnerable person to greater risks of abuse and sexual assaults (Hawkes, 2015).

Review risk factors which may lead you to incidents of abuse and harm self and others

As mentioned above, vulnerable groups of people are likely to face abuse from their care givers. Risk factors sometimes can be correlated with causes or causatives of abuse of the vulnerable persons. In some cases, the risk factors could also be the risk indicators of the confounders that influence the causal factors on abuse of the vulnerable group.  For instance, care givers mental status such as depression is causal factors that lead to abuse of the disabled or elderly persons; it is also a risk indicator that this kind of care giver is likely to neglect the disabled or the elderly persons because the care giver is socially withdrawn or lack of interests associated with depression (Hawkes, 2015). Another example of causal relationship is that of shared living with vulnerable person’s abuse.

Therefore, it is important to identify the risk factors that are associated with abuse incidences as they help in identifying indicator of abuse or maltreatment. To begin with, the health status of the person influences how the person will be treated.   The vulnerable group have reduced decision making ability due to their reduced cognitive functionality. Additionally, the dynamic health status and restricted mobility makes it difficult for the vulnerable person to seek refuge or rescue. The reduced energy levels in these people reduce their ability to perform daily living activities or become independent (Callewaert, 2011).

The living arrangement has also been identified as a risk factor for abuse. Vulnerable people living alone are likely to be less physically abused. One study conducted indicated that Alzheimer patients living with their immediate families were more likely to be abused. This is because shared residence tends to increase their contact opportunities with the care givers and relatives, hence increasing the rusk for abuse or violent behaviour. In nursing home settings, abuse of the vulnerable groups is likely to take place if the standards of the nursing home are low, the settings have inadequate staff. Interactions between untrained staff and the vulnerable groups living in these home care settings. In most cases, these home care settings have deficient physical environments and the policies in these institutions are based on the homecare settings interests instead of the vulnerable groups (Hawkes, 2015).

Cultural factors are key determinants of abuse on the vulnerable people. For instance, in some cultures, domestic violence is viewed as illegitimate and is most likely hidden.  This is because if family friends, neighbours and kin learn of the behaviour, they are likely to result in informal sanctions. In this case, person’s abuse is likely to be hidden from the society and the relevant authority. Other cultural factors include the general assumptions that vulnerable people are weak, dependent and weak. In some cultures, there has been erosion of bonds between the generations; especially where young people have migrated to the urban centres in communities where the elderly people are cared for by their young ones. The elderly people are left alone and become socially isolated (Callewaert, 2011).

The intra-individual characteristic of the abusers is another risk factor for patient abuse. If the care giver suffers from psychotic disorders or is using substance use; then it is likely that the care giver will mistreat the vulnerable person.  The type of abuser dependency is another risk factor that determines if the vulnerable will be abused or not.  The risk of abuse is higher if the vulnerable person depends financially on the care giver.  The study indicates that caregivers may lack coping strategies or lack resilience. This is often associated depression and increased anxiety. In some cases, the perspectives of the care givers determine their attitudes. Aggressive and abuse caregivers believe that the care giving on these vulnerable   persons as burdensome without any reward (Podnieks, Penhale, Goergen, Biggs & Han, 2010).

The intra-individual characteristics of the victims also increase risk of abuse. One study conducted in Netherlands found that victim’s verbal and physical aggression influenced how they would be treated by the care givers. The study also indicated that financial mistreatment of the care givers can make them become aggressive.  Several studies have associated gender as a risk factor for abuse; which reports higher number of victims with adults. The study indicates that women tend to have more emotional and physical abuse as compared to males. The relationship between the perpetrator and the victim has been investigated. Although the study findings in inconclusive, it is believed that the most of the abusers are spouses of the victims. Other studies have reported race or ethnicity as the key concern; but the study findings cannot be generalized (“Older people have high risk of suicide after self-harm”, 2012).

Other risk factors mentioned include the intergenerational transmission. Research indicates that adults who had undergone child maltreatment, neglect and abuse are likely to maltreat or harm others. Similarly, social factors play a major role as risk factors for abuse of vulnerable individuals. Poverty, unemployment and low socioeconomic status increases the likelihood of the vulnerable groups to be maltreated or abused; especially if poverty interacts with other social factors such as depression, drug use and social isolation. This could lead to aggression of the care giver on the vulnerable persons (Parle, Kaura, Sethi & Jena, 2013).

Considerations in Aging With Lifelong Disabilities References

Alexandra Hernandez-Tejada, M., Amstadter, A., Muzzy, W., & Acierno, R. (2013). The National Elder Mistreatment Study: Race and Ethnicity Findings. Journal Of Elder Abuse & Neglect, 25(4), 281-293. http://dx.doi.org/10.1080/08946566.2013.770305

Ansello, E., & O’Neill, P. (2010). Abuse, Neglect, and Exploitation: Considerations in Aging With Lifelong Disabilities. Journal Of Elder Abuse & Neglect, 22(1-2), 105-130. http://dx.doi.org/10.1080/08946560903436395

Callewaert, G. (2011). Preventing and Combating Elder Mistreatment in Flanders (Belgium): General Overview. Journal Of Elder Abuse & Neglect, 23(4), 366-374. http://dx.doi.org/10.1080/08946566.2011.608059

Hawkes, N. (2015). Young goths may be more vulnerable to depression and self-harm, study finds. BMJ, h4643. http://dx.doi.org/10.1136/bmj.h4643

Older people have high risk of suicide after self-harm. (2012). Mental Health Practice, 15(9), 5-5. http://dx.doi.org/10.7748/mhp2012.06.15.9.5.p8562

Parle, M., Kaura, S., Sethi, N., & Jena, P. (2013). ROLE OF MEDIA IN SAFE GUARDING HEALTH OF THE SOCIETY. INTERNATIONAL RESEARCH JOURNAL OF PHARMACY, 4(10), 16-20. http://dx.doi.org/10.7897/2230-8407.041005

Podnieks, E., Penhale, B., Goergen, T., Biggs, S., & Han, D. (2010). Elder Mistreatment: An International Narrative. Journal Of Elder Abuse & Neglect, 22(1-2), 131-163. http://dx.doi.org/10.1080/08946560903436403

Community & Public Health Nursing

Community & Public Health Nursing
Community & Public Health Nursing

Community & Public Health Nursing; Epidemiological Report

Order Instructions:

Community & Public Health Nursing
Epidemiological Report
Develop a report using the information and data gathered in weeks 1 and 2 activities. The following topics will be covered:
1. Identify the target population
2. Definition of the risk or problem and the significance.
3. Scope of the identified problem
4. Evidence that problem exists in your population and from CDC, WHO, or similar organization
5. Compare data of your population with another population or community (neighboring city, state etc.)

SAMPLE ANSWER

Epidemiological Report

Epidemiological reports summarize the findings of studies that presides them. In most cases, epidemiological profiles work hand in hand with need assessment reports. Both tools are essential for the designing of health development projects for communities. In most societies, health care practitioners and public health conduct need assessment studies and epidemiological reports on a regular basis for their communities.

The residents of Prince George’s County are the community of interest in this report. HIV/AIDS is the epidemiology of concern, and so the sexually active population in Prince George’s is of particular interest for the report. Previous research indicated that the county has people of different origins and that African Americans and the Hispanics constitute the majority (Onboard Informatics, 2015). The estimated total population of the county is approximately 900,000 (Creekmur, 2014, Pg. 1). Cultural practices influence the spread of HIV/AIDS, and the diverse constitution of the population in Prince Georges influences epidemiological findings.

Researchers found that in the State of Maryland, HIV/AIDS is more prevalent in people who are between thirty to thirty-nine years of age. (Center for HIV/AIDS Surveillance, Epidemiology, and Evaluation, 2013, Pg. 25). The age group coincides with the married people, implying that HIV/AIDS transmission occurs more frequently among sexually active persons than in other populations. Therefore, it could be reasonable to infer that marriage places people at a risk of the disease. The occurrence of the epidemic was also high among residents of ages 40 to 49 and 20 to 29, indicating an irresistible call for interventions.

Stakeholders require enhancing sexual education among the population, with emphasis on the married people. People need adopting healthy behavioral practices such as faithfulness in their marriage to counter the high rates of the disease. HIV/AIDS prevalence among teenagers and the younger population was below the alarming threshold. However, stakeholders should not misinterpret the data and ignore teenagers in the educative strategies. It is advisable that the responsible bodies educate teenagers on the sexual matters as well as concept that present in HIV/AIDS. Placing the population at an informed position could be effective in handling epidemics. Such moves could be preventive, and would lead to the optimal goal of minimizing the occurrence of the nuisance in the county.

In Prince George’s County, behavioral practices might have caused the high prevalence of the disease. For instance, drug abuse among the residents might have resulted in irresponsible sexual activities. Statistics indicates that close to 80% of the adult residents of Prince George’s drink alcohol on a frequent basis (Onboard Informatics, 2015). CDC also noted the high alcohol consumption and tobacco smoking as risky behaviors that members of the Prince George’s community indulge (cited in Creekmur, 2014, Pg. 6). Alcohol use accompanies the impairment of decision-making processes. Therefore, it could be logical to deduct that its wide use among the community contributed to the high cases of HIV/AIDS transmission. Alcohol use and sexual misbehavior are common co-occurring events in communities, and they indicate a need for interventions.

Compared to other states, Maryland ranked position seven in the prevalence of the disease (Maryland Prevention and Health Promotion Administration, 2013). The statistics translated to a frequency of 30.6 new victims in every population of 100,000 people. The implication of Maryland being among the top ten most affected states is that the county is at an alarming epidemiological state. HIV/AIDS prevalence in the region increases with time, with data indicating rates of 632.9 cases for every group of 100,000 persons by the year 2010 (Maryland Prevention and Health Promotion Administration, 2013).

References

Center for HIV Surveillance, Epidemiology, and Evaluation. Prince George’s County: Annual HIV epidemiological profile. Retrieved from http://phpa.dhmh.maryland.gov/OIDEOR/CHSE/SiteAssets/SitePages/statistics/Prince%20George%27s%20County%20HIV%20AIDS%20Epidemiological%20Profile2.pdf

Creekmur, P. B. (2014). Health Report 2014. Retrieved from http://www.princegeorgescountymd.gov/sites/Health/ContactUs/Publications/Documents/2014%20health%20report%20v4-08-14%20no%20blank%20pages.pdf

Maryland Prevention and Health Promotion Administration. (2013). New HIV rankings for Maryland. Retrieved from http://www.jhsph.edu/research/affiliated-programs/AIDS-linked-to-the-intravenous-experience/_documents/New_HIV_Rankings_for_Maryland.pdf

Onboard Informatics. (2015). Prince George’s County, MD. City-data.com. Retrieved from http://www.city-data.com/county/Prince_George-s_County-MD.html

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Community and Public Health Nursing

Community and Public Health Nursing Order Instructions: Assignment: Boundaries
Community & Public Health Nursing
Boundaries

Community and Public Health Nursing
Community and Public Health Nursing

Write a 2-3 page (not including title and reference) paper in 6th edition APA format. Find and review your state nurse practice act and define your scope of practice. What are your boundaries? What does the acting state specifically in regards to ethical and cultural considerations? What are the state’s rights to protect the health, safety, and welfare of its citizens; how does this correlate with the nursing practice act of your state and your nursing role?
Please use state of Maryland practice act.

Community and Public Health Nursing Sample Answer

Nursing Practice Act: State of Maryland

The American states have boards that develop acts that regulate various practices. State boards usually regulate the nursing practice. The boards help state governments to monitor nursing practice and ensure that care that the clinician’s offer meets quality standards. The boards also work through interpreting and implementing the acts that they develop (American Nurses Association (ANA), 2012, Pg. 1). Other responsibilities of the boards include licensing nurses, approving and accrediting educational programs, and stating the expected standards of nursing practice (ANA, 2012, Pg. 1). The boards also resolve conflicts that emerge within nursing care.

In Maryland, the nursing board regulates the nursing practice (Maryland Board of Nursing, 2012). The state’s nursing regulation Act explains the scope of practice in terms of the person, practice, place, reason as well as a method. The act further describes the nursing practice in different specialties. Among the fields that the Act addresses are pediatric practice, anesthesia, critical care, midwifery, oncology, and psychiatric nursing. The Act states that nurses have the responsibility to maintain the well-being of the communities they serve. It requires nurses to take the liability for the health matters that arise within the society. Also, the Act requires nurses to offer services that conform to high quality at all times.

The Regulatory Act also requires that nurses work within certain boundaries. Their professionals have powers, and they should exercise their mandate in a responsible manner. For instance, the Act requires nurses not to pry too much into the personal lives of their patients at the expense of the patients’ privacy. Also, the clinicians require maintaining a confidential approach to sensitive issues that their clients share with them. Again, the Act requires nursing practitioners to focus on establishing a therapeutic relationship with their customers other than getting too personal. In situations where the practitioners find it unavoidable to cross the boundaries, they should first seek the consent of their patients. Before nurses can cross the boundaries, they should also ensure that their actions would not hurt the patients.

The Act also states ethical requirements for nursing professionals. The policy requires that nurses not only offer quality care but also match their services to ethical and culturally acceptable conduct. The Act requires nurses to act responsibly and make reasonable decisions. The judgments that nurses make should be satisfactory from an ethical perspective. Nurses should maintain their conduct at a high profile since their practices are likely to influence patient outcomes.

The state has the power to defend its citizens from inappropriate handling when receiving nursing care. The institution needs ensuring that citizens receive care that meets quality standards. Again, the state has the freedom to question and criticize acts that could be suspicious. For instance, it is the role of the state to ensure that nurses and other clinicians do not overcharge their services. The state should ensure that nurses offer care that is accessible and economically sustainable. In cases where nurse practitioners violate the rights of the citizens, the state could exert punitive measures. The states could, for instance, revoke the licensure of practitioners whose actions are intolerable.

The state’s right of protecting its citizens concurs with the values of the nursing practice. The profession is among the most respectable, and it has the objective of promoting the well-being of members of the community. Nursing practice is more of service to the community than just a business venture, and practitioners need promoting their societies in terms of safety through fair, reasonable, and respectable treatment.

Community and Public Health Nursing Reference

American Nurses Association. (2012). Frequently asked questions roles of state boards of nursing: licensure, regulation, and complaint investigation. Retrieved from http://www.nursingworld.org/mainmenucategories/tools/state-boards-of-nursing-faq.pdf

Maryland Board of Nursing. (2012). Nurse Practice Act. Maryland.gov. Retrieved from http://mbon.maryland.gov/Pages/nurse-practice-act.aspx

Community & Public Health Nursing, HIV

Community & Public Health Nursing, HIV
Community & Public Health Nursing, HIV

Community & Public Health Nursing, HIV

Order Instructions:

W1 Clinical Assignment:
Define the Community at Risk
During your practicum you will use the follow guidelines to complete your final project and a community teaching project and paper.
Identify the target population Definition of the risk or problem and the significance ( e.g. teenage pregnancy, HIV, obesity).

SAMPLE ANSWER

Community & Public Health Nursing: HIV

The target population

The target population for this community teaching project will be all sexually active members of the community.   This means that the married, divorced, separated and single adults as well as adolescents and commercial sex workers will be involved in this project. HIV knows not age, class, race, ethnicity, religion or even profession. It has the capability of infecting any sexually active individual who engages in irresponsible sexual behaviour with multiple partners. Information and awareness creation on HIV is therefore very essential for the young, the middle-aged and old members of the community (Crawford, Caldwell, Bush, Browning & Thornton, 2012).This population has been chosen because it is at the highest risk of being infected with HIV. The population will therefore be empowered with important information regarding HIV with the aim of reducing and eventually stopping new infections, caring for and treatment of those already living with the disease.

Definition of the problem

HIV has been a problem that has given medical researchers sleepless nights for so many years. It is indeed a great challenge for members of different communities given that up to date, there is no known cure for it. Everybody is at risk of HIV infection given that it is very difficult to tell whether one is infected or not unless a medical test is conducted. As for young people particular those going through there adolescence, the risk of infection is even greater because they lack adequate information on reproductive health and they are also likely to involve themselves in risky sexual behaviour due their strong peer influence. Adults who are married are not safe from HIV either. This is because a good number of married couples have been found to engage in extra marital affairs which have actually predisposed them to the risk of HIV infection. This means that HIV is silently spreading in marriages which were initially thought to be relatively safe. Infants have also not been left out due to the risk of mother to child transmission. Infection with HIV is not a barrier for women to get pregnant and therefore it would be important to educate expectant mother whether living with HIV or not on how they can protect their new born babies from acquiring this deadly virus (Sepúlveda, 2012). Another very common problem that relates to HIV in the community is stigmatisation of those who are living with the virus. Many HIV positive individuals have reportedly been living in fear or even hiding from other members of the society. This is a very serious problem that has also prevented them from accessing their medication which has led to further deterioration of their health.

Significance

This project will play a very crucial role not only to members of the community but also to the public health and nursing profession. Members of the community will be able to learn a lot pertaining to HIV and with such kind of information, new infections will have a significant decline if not a complete halt. This is because some new infections usually occur as a result of ignorance and the moment awareness is created among community members, such cases will definitely decrease. The project will also enable community members to learn about home-based care of people living with HIV since it is a chronic disease. It would also be important for people to be informed about the signs and symptoms of HIV so that they can seek early medical attention before the virus advances in their bodies. Most importantly, the project will be encouraging people to go for frequent voluntary counselling and testing for HIV so that can get to know their status and take appropriate action. Those who test positive for the virus will of course be counselled and prepared to start antiretroviral therapy where as those who test negative will be enlightened on how they can continue protecting themselves against the virus (Kuznetsov, Matterne, Crispin & Ruzicka, 2013).

References

Crawford, T., Caldwell, G., Bush, H. M., Browning, S., & Thornton, A. (2012), Foreign born status and HIV/AIDS: A comparative analysis of HIV/AIDS characteristics among foreign and U.S. born individuals. Journal of Immigrant and Minority Health, 14(1), 82-8. doi:http://dx.doi.org/10.1007/s10903-011-9455-8

Kuznetsov, L., Matterne, U., Crispin, A., Ruzicka, T., Zippel, S. A., & Kuznetsov, A. V. (2013), Knowledge, attitude and behavioral intention to act regarding HIV infection and prevention in immigrants from the former soviet union in Germany: A comparative study with the native population. Journal of Immigrant and Minority Health, 15(1), 68-77. doi:http://dx.doi.org/10.1007/s10903-012-9671-x

Sepúlveda, J. (2012). The ‘third wave’ of HIV prevention: Filling gaps in integrated interventions, knowledge, and funding. Health Affairs, 31(7), 1545-52. Retrieved from http://search.proquest.com/docview/1027881808?accountid=45049

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PICO and Evidence Appraisal Worksheets

PICO and Evidence Appraisal Worksheets
PICO and Evidence Appraisal Worksheets

Capstone Project Milestone #1: PICO and Evidence Appraisal Worksheets

Order Instructions:

See the attached files.

SAMPLE ANSWER

Capstone Project Milestone #1:

PICO and Evidence Appraisal Worksheets

Purpose: To identify a problem or concern that nursing can change and develop a PICO question to guide the change project.

Directions: Use the form below to complete the PICO assignment in Milestone #1. This includes filling in the table with information about your research question and your PICO elements.

Step 1: Identify the problem. What have you noticed in your work or school environment that isn’t achieving the desired patient or learning outcomes? What needs to change in nursing, what can you change with the support of evidence in the literature? Describe the problem or practice issue that you want to research. What is your practice area; clinical, education, or administration? (This is NOT where you will list your PICO question)

Step 2: How was the practice issues identified? How did you come to know this was a problem in your clinical practice? Review the listed concerns and check all that apply.

Step 3: What is the scope of the problem? Does this problem affect an individual, population, or an entire institution?

Step 4: Select the key PICO terms for searching the evidence. Clearly define your PICO question. List each element P (problem, population, or problem), I (intervention), C (Comparison with other treatment/current practice), and O (Desired outcome). Is the potential solution something for which you (as nurse or student) can find a solution through evidence research? Look in your book for guidelines to developing your PICO question.

Step 5: What evidence must be gathered? Everyone should have a literature search. However, what other sources of reliable information will be helpful for your particular question?

Step 6: What terms will you use in order to make sure that your search is wide enough to obtain required information but narrow enough to keep it focused? How will you narrow your search if needed? What databases will you search?

 

PICO Worksheet
What is the practice issue/problem?

The focus is on the effects of nursing care management coupled with telehealth technology on CHF patients. Telehealth is one of the new trends in nursing. It is attractive and very feasible solution which has been associated with high patient outcomes in healthcare facilities which have integrated the policy. It has been associated with reduced workloads leading to effective quality care service delivery. However, the acceptance of the technology has hindered the implementation of the facility in the health care. The concerns include the autonomy and the interference with nurse-patient relationship. This calls for a tailor-made solution to improve the acceptance. This is challenging because the current approaches seems to be generic. In this context, implementation strategy includes promotion of telehealth system to CHF will involve collaborative involvement including training and support could improve the CHF patient care.

What is the practice area?

__X_ Clinical

___ Education

 

___ Administration

___ Other

How was the practice issue identified? (check all that apply)

_X__ Safety/risk management concerns

_X__ Unsatisfactory patient outcomes

___ Wide variations in practice

__X_ Significant financial concerns

 

___ Difference between hospital and community practice

__X_ Clinical practice issue is a concern

___ Procedure or process is a time waster

___ Clinical practice issue has no scientific base

___ Other:

What is the scope of the problem?

___ Individual                    __X_ Population                 _X__ Institution/system

What is the PICO question? What nursing care interventions coupled with telehealth technology are the most effective in improving Congestive Heart Failure Patient’s quality of life.

Define each element of the question below:

P– (Patient, population, or problem): The presenting issue is care management by Nurses on CHF Patients.

CHF is associated with increased re-hospitalization, ER visits and mortality. Additionally, nurses are overwhelmed by the workload presented by these incidences. The overall cost of care and management is alarmingly high and deserves considerable attention.

I– (Intervention):  The intervention being considered is the integration Telehealth technology in nursing care on CHF patients.

 The aim is to improve the patient’s quality of life and simultaneously providing workload relief to the nurses; thereby reducing the CHF cost of care to considerable charges.

C– (Comparison with other treatment/current practice): This intervention will be compared with the standard nursing care.

Some health care providers have not yet accepted telehealth technology citing autonomy and nurse-patient relations. There is need to compare the Telehealth integrative care for CHF patients with other conventional standard care.

O– (Desired outcome): The outcome expected is reduced re-hospitalization, Emergency room visits and other costs of care associated with CHF.  The reduction of nurse workloads and improvement on the quality of life for CHF patients are also considered.

What evidence must be gathered? (check all that apply)
__X_  Literature search

___ Guidelines

___ Expert Opinion

_X__ Patient Preferences

___ Clinical Expertise

_X__ Financial Analysis

_X__ Standards (Regulatory, professional, community)

___ Other

List possible search terms, databases to search, and search strategies:

There are various databases provided by CNN library; however, only few databases adequately address CHF care management using telehealth technology. These databases include; CANAL, DYNAMIC, Nursing reference center and Medline.

The research question heading “What nursing care interventions coupled with telehealth technology are the most effective in improving Congestive Heart Failure Patient’s quality of life” was used to search for relevant articles “was used to run the search in the databases.

If the search results are not satisfactorily, it is important for the researcher to think of brainstorming key word. The key word are then put together and used in the search. Use of key word to search the topic adequately expands the focus of search. Secondly, the researcher may consider using more than one search engine; this will provide further search results. The researcher is also advised to look beyond the first search page results.

In this context,  the key words used for search includes: CHF,  Telemonitoring  technology, Role of nurses in CHF management, recent trends in CHF care,  Benefits of Telehealth, hazards  associated with telehealth in CHF care, improving  CHF  patient’s quality of life and CHF patient centered care. These key words were used in CIHANL, MEDLINE, PROQUEST and EBSCOHOST search engines which generated to a total of 1520 articles. To refine the number of articles generated from the search of CHF management using Telehealth, advanced search subject headings in the relevant data base such as EBSCOHOST were used. Additionally, Boolean limiters were used to refine the results. The articles regenerated were refined to 100 articles. 

After skimming through the articles, 46 articles were relevant to the research study.  Using   limiters such as peer reviewed articles, year of publication; a total of eighteen articles   matched the requirements for the research topic.  Five of the articles were from nursing magazines excerpts, eight were on Telehealth and CHF management, and six articles were on CHF management but did not include the integration of the modern technology aspect.  From the research, out of ten, only four of the articles that matched the research topic will be analyzed. The articles chosen are limited between 2010 and 2015 to ensure that only up to date information has been used. However, earlier articles were briefly read to identify relevant previous health information is not omitted.

Evidence Appraisal Worksheet

Your Name:

Date:

Your Instructor’s Name:

Purpose: To find evidence to support an intervention that will change the outcomes.

Directions: Type your search question below. Find AT LEAST FOUR sources to support the need for change and the potential intervention you have selected to solve the problem. At least three of your sources must be peer-reviewed articles. The forth source could be another peer-reviewed article or a reliable, credible source. Look in your text for ideas of other sources that can be used. Using the table below, insert and describe your four chosen resources.

Step 1: APA Reference for the article. You will need to list the reference for the source in APA format. Be careful when using built-in APA formats and library citations. They may not be in APA format. Refer to Chapter 7 of your APA manual.

Step 2: Type of Source. If your source is a research article, you will need to ensure that it is a peer review article. You need at least three peer-reviewed articles for your project. If your article is a non–research source, then you will need to list what type of source it is; systematic review, clinical practice guidelines, organizational experience, or individual expert opinion/case study/literature review. You may only use ONE non-research source.

Step 3: Strength of Research. Refer to page 238-240 for research evidence and page 242-244 for non-research evidence. While you do not need to assign a level for each study, you will assign a quality of evidence (high, good, or low/major flaw) and should discuss the study using some of the elements that are discussed in the appraisal forms. For example, Research evidence: was the sample size adequate? Was there a controlled group? Was it a randomized study? Were results clearly stated? Was the conclusion based on the results? Were study limitations discussed? Not all of these elements need to be discussed, but you should discuss this information to determine if the strength of the evidence is HIGH, GOOD, or LOW/MAJOR FLAW.

Step 4: Brief Description of the Research. In this section, you will summarize the source in your own words. How does this information apply to your project? What are the results of the source? What are their recommendations?

 

 

Evidence Appraisal Worksheet
PICO Question:

 

APA Reference for Article

Give the APA-formatted reference for the article.

Type of Source

*Research: Peer-reviewed article

*Non-research systematic review, clinical practice guidelines, organizational experience, or expert opinion/case study/literature review

Strength of Research

Discuss the strength of the sources.

Report if evidence is High, Good, or Low/Major Flaw. Use the tools on page 238-244 of your text and discuss the reasons why you have assigned a particular level of quality.

Brief Description of Research

Address the questions.

*How does the information in the article apply to the project problem or proposed intervention?

*Summarize in your own words.

* Include results of the study and how these results are applicable to your project.

* What is the recommendation of the source for clinical practice?

 

1

 

Lawton, G. (2010). Telehealth Delivers many benefits, but concerns linger. PTin motion journal.

 

CIHANL

Non-research

The article is a systematic review   research method. It summarizes previous works conducted by the researchers, and thus, it makes it easy to identify knowledge gap.

Study limitations identified were time and financial constraints.

For these reasons, report evidence is ratings are Good.

The article addresses the benefits associated with telehealth technology. It also highlights the barriers which are impeding successful integration of the technology in the health care sector.

There are no results in this paper because it is a peer reviewed.

Study recommends integration of telehealth in healthcare system. The research tool applicable in research topic is its literature review. Conclusions are deductive

 

2

 

Paul, YT. , Gregory, Pecina, J., Stroebel, R., Chaudhry, R., Shah, N.D., & Naessens, JM. (2010). A randomized controlled trial of telemonitoring in older adults with multiple chronic conditions: the Tele-ERA study. BMC Health Services Research 10: 255

 

 

 

Proquest

Peer reviewed

The article applied the randomized controlled trial research system.  T.  This reduces   introduction of potential bias   in the study.

Additionally, the study population of two hundred patients was adequate to divide the group to intervention and control group. The main limitation is that the study lacked inherent blind group; which could have resulted to Hawthorne error and introduction to error.  The study ratings are High.

 

The article analyzes the impact of home based telemonitoring on adults diagnosed with multiple cardiovascular pathologies. The article evaluates the effectiveness of the strategy in reducing disease management costs such as hospitalization, Emergency visits among the elderly >60 years.

Study results indicated a 27.1% reduction in re-hospitalization rate and 38.2%  Emergency visit as compared to standard care

The study concluded by indicating that use of telemonitoring technology in cardiovascular patients improves the quality of life for the patient. However, the study pinpointed cost effectiveness as the main challenge of adopting the technology. Recommendations   on further research for cost justification and analysis was suggested.

 

 

3

 

Baker, LC. Macaulay, DS., Sort, A.,  Diner, M., Johnson, G., Birnbaum, G. (2012). Effects of Care Management and Telehealth: A Longitudinal Analysis Using Medicare Data. Journal of the American Geriatrics Society1:1560–1567

 

 

 

Ebscohost

Peer reviewed

The study evaluates the impact of telehealth, and integrative care management in reduction of CHF mortality. The study also evaluates barriers to effective management of telehealth, and its impact on the patient healthcare outcome.

The study population was adequate and consisted of 1,767. Sensitive analysis was conducted using Cox proportional hazard model. The study limitation was financial and time constraints were the major limitation. Additionally, the nurses failed to record all the paper work, making some information such as number of emergency visits poorly recorded. The ratings for this article is High

The study evaluates the impact of telehealth, and integrative care management in reduction of CHF mortality. The study also evaluates barriers to effective management of telehealth, and its impact on the patient healthcare outcome.

 After 2 years, 15% reduction mortality, the number of emergency visits reduced by 18%. The results and conclusion obtained can be generalized.

The study concluded that integrative care management on CHF patients, coupled with telehealth   technology improves the outcomes of the patient. The research   recommends on further research cost effectiveness and reduction of healthcare professional’s workload.

 

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Brewster, L., Gail M., Wessels,  B., Kelly, C.,  & Hawley, M.(2013) Factors affecting frontline staff acceptance of telehealth technologies: a mixed-method systematic review. Journal of Advanced Nursing

 

 

 

Medline

Peer reviewed

 

The study research method deployed is mixed systematic research method. The data source reviewed was   2000-2012. The decade range was sufficient to capture the effective and relevant information. The review entailed a thematic analysis including a narrative synthesis. The conclusions are based on the analysis and  the rating of the article is High

The article highlights on the factors which impede the integration of telehealth technologies in managing CHF patients. The article provides a clear outline on the role of healthcare staff in the acceptance of new technology trends in nursing.

The paper reviews 14 studies; 2 quantitative studies, 2 mixed methods and 10 qualitative studies. This approach is relevant to minimize bias and to compare study results.

Study conclusion suggested that lack of acceptance by healthcare staff as the key barrier to the integration of CHF telehealth technology. Future research should look into work load reduction and cost effectiveness.

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Public health leadership Research Paper

Public health leadership Research Paper
Public health leadership Research Paper

Public health leadership Research Paper

Public health leadership Research Paper

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Journal & IDP
Leadership Journal?

One might say that politics is about who gets what and why. As a public health leader, your role is to advance the causes of your organization and ultimately of the community. This role often requires political savvy, or what might be called the ability to deal successfully in the “real world.”

To lead in the real world it certainly helps if you can advocate courageously and persuasively on behalf of public health’s causes, communicate adeptly to a wide range of audiences, and demonstrate healthy business acumen in your operations. But as many leaders attest, leading also requires the recognition that the best solutions are not always easy to discern. Leaders need the ability to deal with ambiguity, to hold seemingly incompatible ideas, values, or truths, even when doing so might make you seem inauthentic to others.

This week you will explore what it means to be able to deal effectively in real life leadership situations. You will also revisit the concept of social justice and propose ways to promote this perspective among those who hold a “market justice” view of society’s obligations to the public’s health needs.

Objectives

Students will:

• Articulate the case for social justice in an individualized market-based society
• Describe strategies for dealing successfully with ambiguity, uncertainty, and other leadership challenges arising in public health

ANSWER THE FOLLOWING QUESTIONS:

1. Reflect on the “real-world” challenges described this week that you have already faced. Have they been to maintaining authenticity? Fairness? Objectivity? Have you experienced a tension between competing values and ambiguity?

2. How do you know when you have compromised too far? When would you choose to quit a job rather than continue and accept compromises, ethically, and morally?

3. List five skills that you learned in this course and explain how you can apply each of them to your leadership life in the next three months.

USE THESE ARTICLES ONLY:

1.Article: Heifetz, R. A., & Linsky, M. (2002). A survival guide for leaders. Harvard Business Review, 80(6), 65-72.
This article addresses how to manage change and the group conflict that results during corporate climate shifts. This reference was adapted from the article “Leadership on the line: Staying alive through the dangers of leading” (Harvard Business School Press, 2002). The techniques listed within address tactical advice about relating to the organization and employees during change, while discussing how to attend to personal needs and vulnerabilities of the manager in charge.

2.Gostin, L., & Powers, M. (2006). What does social justice require for the public’s health? Public health ethics and policy imperatives. Health Affairs, 25(4), 1053-1060.

This article discusses how social justice and attending to the needs of the disadvantage affect moral aspects of the realm of public health. This article provides examples of the kinds of policies that public health agencies utilizes to manage the field, while shedding light on major public health controversies of the field of study. This article stresses the need for justice and fair disbursement of common advantages and the sharing of common burdens.

Please apply the Application Assignment Rubric when writing the Paper.

I. Paper should demonstrate an excellent understanding of all of the concepts and key points presented in the texts.

II. Paper provides significant detail including multiple relevant examples, evidence from the readings and other sources, and discerning ideas.

III. Paper should be well organized, uses scholarly tone, follows APA style, uses original writing and proper paraphrasing, contains very few or no writing and/or spelling errors, and is fully consistent with doctoral level writing style.

IV. Paper should be mostly consistent with doctoral level writing style.

A Survival Guide for Leaders.
Authors: Heifetz, Ronald A.1,2 Linsky, Marty1,2
Source:
Harvard Business Review. Jun2002, Vol. 80 Issue 6, p65-74. 10p. 2 Color Photographs.
Document Type:
Article
Subject Terms:
*ORGANIZATIONAL change
*MANAGEMENT
*LEADERS
*EXECUTIVE ability (Management)
*CORPORATE culture
*CORPORATE reorganizations
*MANAGEMENT research
*LEADERSHIP
*QUALITY of work life
*ORGANIZATIONAL sociology
*SUPERIOR-subordinate relationship
*MANAGEMENT styles
NAICS/Industry Codes:
541612 Human Resources Consulting Services

Abstract: Let’s face it, to lead is to live dangerously. While leadership is often viewed as an exciting and glamorous endeavor, one in which you inspire others to follow you through good times and bad, such a portrayal ignores leadership’s dark side: the inevitable attempts to take you out of the game. This is particularly true when a leader must steer an organization through difficult change. When the status quo is upset, people feel a sense of profound loss and dashed expectations. They may need to undergo a period of feeling incompetent or disloyal. It’s no wonder they resist the change and often try to eliminate its visible agent. This “survival guide” offers a number of techniques–relatively straightforward in concept but difficult to execute–for protecting yourself as you lead such a change initiative. Adapted from the book “Leadership on the Line: Staying Alive Through the Dangers of Leading ” (Harvard Business School Press, 2002), the article has two main parts. The first looks outward, offering tactical advice about relating to your organization and the people in it. It is designed to protect you from those who would push you aside before you complete your initiatives. The second looks inward, focusing on your own needs and vulnerabilities. It is designed to keep you from bringing yourself down. The hard truth is that it is not possible to experience the rewards and joys of leadership without experiencing the pain as well. But staying in the game and bearing that pain is worth it, not only for the positive changes you can make in the lives of others but also for the meaning it gives your own. INSET: Adaptive Versus Technical Change: Whose Problem Is It?. [ABSTRACT FROM PUBLISHER]

Harvard Business Review Notice of Use Restrictions, May 2009Harvard Business Review and Harvard Business Publishing Newsletter content on EBSCOhost is licensed for the private individual use of authorized EBSCOhost users. It is not intended for use as assigned course material in academic institutions nor as corporate learning or training materials in businesses. Academic licensees may not use this content in electronic reserves, electronic course packs, persistent linking from syllabi or by any other means of incorporating the content into course resources. Business licensees may not host this content on learning management systems or use persistent linking or other means to incorporate the content into learning management systems. Harvard Business Publishing will be pleased to grant permission to make this content available through such means. For rates and permission, contact permissions@harvardbusiness.org. (Copyright applies to all Abstracts.)
Author Affiliations:
1John F. Kennedy School of Government, Harvard University
2Partner, Cambridge Leadership Associates
Full Text Word Count:
6783
ISSN:
0017-8012
Accession Number:
6756407
Publisher Logo:

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A Survival Guide for Leaders
Contents
4. A Hostile Environment
5. The Dangers Within
6. Why Lead?

Section:
MANAGING YOURSELF
Steering an organization through times of change can be hazardous, and it has been the ruin of many a leader. To avoid the perils, let a few basic rules govern your actions-and your internal compass
THINK OF THE MANY top executives in recent years who, some times after long periods of considerable success, have crashed and burned. Or think of individuals you have known in less prominent positions, perhaps people spearheading significant change initiatives in their organizations, who have suddenly found themselves out of a job. Think about yourself: In exercising leadership, have you ever been removed or pushed aside?
Let’s face it, to lead is to live dangerously. While leadership is often depicted as an exciting and glamorous endeavor, one in which you inspire others to follow you through good times and bad, such a portrayal ignores leadership’s dark side: the inevitable attempts to take you out of the game.
Those attempts are sometimes justified. People in top positions must often pay the price for a flawed strategy or a series of bad decisions. But frequently, something more is at work. We’re not talking here about conventional office politics; we’re talking about the high-stake risks you face whenever you try to lead an organization through difficult but necessary change. The risks during such times are especially high because change that truly transforms an organization, be it a multibillion-dollar company or a ten-person sales team, demands that people give up things they hold dear: daily habits, loyalties, ways of thinking. In return for these sacrifices, they may be offered nothing more than the possibility of a better future.
We refer to this kind of wrenching organizational transformation as “adaptive change,” something very different from the “technical change” that occupies people in positions of authority on a regular basis. Technical problems, while often challenging, can be solved applying existing know-how and the organization’s current problem-solving processes. Adaptive problems resist these kinds of solutions because they require individuals throughout the organization to alter their ways; as the people themselves are the problem, the solution lies with them. (See the sidebar “Adaptive Versus Technical Change: Whose Problem Is It?”) Responding to an adaptive challenge with a technical fix may have some short-term appeal. But to make real progress, sooner or later those who lead must ask themselves and the people in the organization to face a set of deeper issues-and to accept a solution that may require turning part or all of the organization upside down.
It is at this point that danger lurks. And most people who lead in such a situation-swept up in the action, championing a cause they believe in-are caught unawares. Over and over again, we have seen courageous souls blissfully ignorant of an approaching threat until it was too late to respond.
The hazard can take numerous forms. You may be attacked directly in an attempt to shift the debate to your character and style and avoid discussion of your initiative. You may be marginalized, forced into the position of becoming so identified with one issue that your broad authority is undermined. You may be seduced by your supporters and, fearful of losing their approval and affection, fail to demand they make the sacrifices needed for the initiative to succeed. You may be diverted from your goal by people overwhelming you with the day-to-day details of carrying it out, keeping you busy and preoccupied.
Each one of these thwarting tactics-whether done consciously or not-grows out of people’s aversion to the organizational disequilibrium created by your initiative. By attempting to undercut you, people strive to restore order, maintain what is familiar to them, and protect themselves from the pains of adaptive change. They want to be comfortable again, and you’re in the way.
So how do you protect yourself? Over a combined 50 years of teaching and consulting, we have asked ourselves that question time and again-usually while watching top-notch and well-intentioned folks get taken out of the game. On occasion, the question has become painfully personal; we as individuals have been knocked off course or out of the action more than once in our own leadership efforts. So we are offering what we hope are some pragmatic answers that grow out of these observations and experiences. We should note that while our advice clearly applies to senior executives, it also applies to people trying to lead change initiatives from positions of little or no formal organizational authority.
This “survival guide” has two main parts. The first looks outward, offering tactical advice about relating to your organization and the people in it. It is designed to protect you from those trying to push you aside before you complete your initiative. The second looks inward, focusing on your own human needs and vulnerabilities. It is designed to keep you from bringing yourself down.
A Hostile Environment
Leading major organizational change often involves radically reconfiguring a complex network of people, tasks, and institutions that have achieved a kind of modus vivendi, no matter how dysfunctional it appears to you. When the status quo is upset, people feel a sense of profound loss and dashed expectations. They may go through a period of feeling incompetent or disloyal. It’s no wonder they resist the change or try to eliminate its visible agent. We offer here a number of techniques-relatively straightforward in concept but difficult to execute-for minimizing these external threats.
Operate in and above the fray. The ability to maintain perspective in the midst of action is critical to lowering resistance. Any military officer knows the importance of maintaining the capacity for reflection, especially in the “fog of war.” Great athletes must simultaneously play the game and observe it as a whole. We call this skill “getting off the dance floor and going to the balcony,” an image that captures the mental activity of stepping back from the action and asking, “What’s really going on here?”
Leadership is an improvisational art. You may be guided by an overarching vision, clear values, and a strategic plan, but what you actually do from moment to moment cannot be scripted. You must respond as events unfold. To use our metaphor, you have to move back and forth from the balcony to the dance floor, over and over again throughout the days, weeks, months, and years. While today’s plan may make sense now, tomorrow you’ll discover the unanticipated effects of today’s actions and have to adjust accordingly. Sustaining good leadership, then, requires first and foremost the capacity to see what is happening to you and your initiative as it is happening and to understand how today’s turns in the road will affect tomorrow’s plans.

Executives leading difficult change initiatives are often blissfully ignorant of an approaching threat until it is too late to respond.
But taking a balcony perspective is extremely tough to do when you’re fiercely engaged down below, being pushed and pulled by the events and people around you- and doing some pushing and pulling of your own. Even if you are able to break away, the practice of stepping back and seeing the big picture is complicated by several factors. For example, when you get some distance, you still must accurately interpret what you see and hear. This is easier said than done. In an attempt to avoid difficult change, people will naturally, even unconsciously, defend their habits and ways of thinking. As you seek input from a broad range of people, you’ll constantly need to be aware of these hidden agendas. You’ll also need to observe your own actions; seeing yourself objectively as you look down from the balcony is perhaps the hardest task of all.
Fortunately, you can learn to be both an observer and a participant at the same time. When you are sitting in a meeting, practice by watching what is happening while it is happening-even as you are part of what is happening. Observe the relationships and see how people’s attention to one another can vary: supporting, thwarting, or listening. Watch people’s body language. When you make a point, resist the instinct to stay perched on the edge of your seat, ready to defend what you said. A technique as simple as pushing your chair a few inches away from the table after you speak may provide the literal as well as metaphorical distance you need to become an observer.
Court the uncommitted. It’s tempting to go it alone when leading a change initiative. There’s no one to dilute your ideas or share the glory, and it’s often just plain exciting. It’s also foolish. You need to recruit partners, people who can help protect you from attacks and who can point out potentially fatal flaws in your strategy or initiative. Moreover, you are far less vulnerable when you are out on the point with a bunch of folks rather than alone. You also need to keep the opposition close. Knowing what your opponents are thinking can help you challenge them more effectively and thwart their attempts to upset your agenda-or allow you to borrow ideas that will improve your initiative. Have coffee once a week with the person most dedicated to seeing you fall.
But while relationships with allies and opponents are essential, the people who will determine your success are often those in the middle, the uncommitted who nonetheless are wary of your plans. They have no substantive stake in your initiative, but they do have a stake in the comfort, stability, and security of the status quo. They’ve seen change agents come and go, and they know that your initiative will disrupt their lives and make their futures uncertain. You want to be sure that this general uneasiness doesn’t evolve into a move to push you aside.
These people will need to see that your intentions are serious- for example, that you are willing to let go of those who can’t make the changes your initiative requires. But people must also see that you understand the loss you are asking them to accept. You need to name the loss, be it a change in time-honored work routines or an overhaul of the company’s core values, and explicitly acknowledge the resulting pain. You might do this through a series of simple statements, but it often requires something more tangible and public-recall Franklin Roosevelt’s radio “fireside chats” during the Great Depression-to convince people that you truly understand.
Beyond a willingness to accept casualties and acknowledge people’s losses, two very personal types of action can defuse potential resistance to you and your initiatives. The first is practicing what you preach. In 1972, Gene Patterson took over as editor of the St. Petersburg Times. His mandate was to take the respected regional newspaper to a higher level, enhancing its reputation for fine writing while becoming a fearless and hard-hitting news source. This would require major changes not only in the way the community viewed the newspaper but also in the way Times reporters thought about themselves and their roles. Because prominent organizations and individuals would no longer be spared warranted criticism, reporters would sometimes be angrily rebuked by the subjects of articles.
Several years after Patterson arrived, he attended a party at the home of the paper’s foreign editor. Driving home, he pulled up to a red light and scraped the car next to him. The police officer called to the scene charged Patterson with driving under the influence. Patterson phoned Bob Haiman, a veteran Times newsman who had just been appointed executive editor, and insisted that a story on his arrest be run. As Haiman recalls, he tried to talk Patterson out of it, arguing that DUI arrests that didn’t involve injuries were rarely reported, even when prominent figures were involved. Patterson was adamant, however, and insisted that the story appear on page one.
Patterson, still viewed as somewhat of an outsider at the paper, knew that if he wanted his employees to follow the highest journalistic standards, he would have to display those standards, even when it hurt. Few leaders are called upon to disgrace themselves on the front page of a newspaper. But adopting the behavior you expect from others – whether it be taking a pay cut in tough times or spending a day working next to employees on a reconfigured production line-can be crucial in getting buy-in from people who might try to undermine your initiative.
The second thing you can do to neutralize potential opposition is to acknowledge your own responsibility for whatever problems the organization currently faces. If you have been with the company for some time, whether in a position of senior authority or not, you’ve likely contributed in some way to the current mess. Even if you are new, you need to identify areas of your own behavior that could stifle the change you hope to make.
In our teaching, training, and consulting, we often ask people to write or talk about a leadership challenge they currently face. Over the years, we have read and heard literally thousands of such challenges. Typically, in the first version of the story, the author is nowhere to be found. The underlying message: “If only other people would shape up, I could make progress here.” But by too readily pointing your finger at others, you risk making yourself a target. Remember, you are asking people to move to a place where they are frightened to go. If at the same time you’re blaming them for having to go there, they will undoubtedly turn against you.
In the early 1990s, Leslie Wexner, founder and CEO of the Limited, realized the need for major changes at the company, including a significant reduction in the workforce. But his consultant told him that something else had to change: long-standing habits that were at the heart of his self-image. In particular, he had to stop treating the company as if it were his family. The indulgent father had to become the chief personnel officer, putting the right people in the right jobs and holding them accountable for their work. “I was an athlete trained to be a baseball player,” Wexner recalled during a recent speech at Harvard’s Kennedy School. “And one day, someone tapped me on the shoulder and said, ‘Football.’ And I said, ‘No, I’m a baseball player.’ And he said, ‘Football.’ And I said, ‘I don’t know how to play football. I’m not 6’4″, and I don’t weigh 300 pounds.’ But if no one values baseball anymore, the baseball player will be out of business. So I looked into the mirror and said, ‘Schlemiel, nobody wants to watch baseball. Make the transformation to football.'” His personal makeover-shedding the role of forgiving father to those widely viewed as not holding their own-helped sway other employees to back a corporate makeover. And his willingness to change helped protect him from attack during the company’s long-and generally successful-turnaround period.
Cook the conflict. Managing conflict is one of the greatest challenges a leader of organizational change faces. The conflict may involve resistance to change, or it may involve clashing viewpoints about how the change should be carried out. Often, it will be latent rather than palpable. That’s because most organizations are allergic to conflict, seeing it primarily as a source of danger, which it certainly can be. But conflict is a necessary part of the change process and, if handled properly, can serve as the engine of progress.
Thus, a key imperative for a leader trying to achieve significant change is to manage people’s passionate differences in a way that diminishes theft destructive potential and constructively harnesses their energy. Two techniques can help you achieve this. First, create a secure place where the conflicts can freely bubble up. Second, control the temperature to ensure that the conflict doesn’t boil over-and burn you in the process.
The vessel in which a conflict is simmered- in which clashing points of view mix, lose some of their sharpness, and ideally blend into consensus- will look and feel quite different in different contexts. It may be a protected physical space, perhaps an off-site location where an outside facilitator helps a group work through its differences. It may be a clear set of rules and processes that give minority voices confidence that they will be heard without having to disrupt the proceedings to gain attention. It may be the shared language and history of an organization that binds people together through trying times. Whatever its form, it is a place or a means to contain the roiling forces unleashed by the threat of major change.
But a vessel can withstand only so much strain before it blows. A huge challenge you face as a leader is keeping your employees’ stress at a productive level. The success of the change effort-as well as your own authority and even survival- requires you to monitor your organization’s tolerance for heat and then regulate the temperature accordingly.
You first need to raise the heat enough that people sit up, pay attention, and deal with the real threats and challenges facing them. After all, without some distress, there’s no incentive to change. You can constructively raise the temperature by focusing people’s attention on the hard issues, by forcing them to take responsibility for tackling and solving those issues, and by bringing conflicts occurring behind closed doors out into the open.
But you have to lower the temperature when necessary to reduce what can be counterproductive turmoil. You can turn down the heat by slowing the pace of change or by tackling some relatively straightforward technical aspect of the problem, thereby reducing people’s anxiety levels and allowing them to get warmed up for bigger challenges. You can provide structure to the problem-solving process, creating work groups with specific assignments, setting time parameters, establishing rules for decision making, and outlining reporting relationships. You can use humor or find an excuse for a break or a party to temporarily ease tensions. You can speak to people’s fears and, more critically, to their hopes for a more promising future. By showing people how the future might look, you come to embody hope rather than fear, and you reduce the likelihood of becoming a lightning rod for the conflict.
The aim of both these tactics is to keep the heat high enough to motivate people but low enough to prevent a disastrous explosion-what we call a “productive range of distress.” Remember, though, that most employees will reflexively want you to turn down the heat; their complaints may in fact indicate that the environment is just right for hard work to get done.
We’ve already mentioned a classic example of managing the distress of fundamental change: Franklin Roosevelt during the first few years of his presidency. When he took office in 1933, the chaos, tension, and anxiety brought on by the Depression ran extremely high. Demagogues stoked class, ethnic, and racial conflict that threatened to tear the nation apart. Individuals feared an uncertain future. So Roosevelt first did what he could to reduce the sense of disorder to a tolerable level. He took decisive and authoritative action- he pushed an extraordinary number of bills through Congress during his fabled first 100 days-and thereby gave Americans a sense of direction and safety, reassuring them that they were in capable hands. In his fireside chats, he spoke to people’s anxiety and anger and laid out a positive vision for the future that made the stress of the current crisis bearable and seem a worthwhile price to pay for progress.
But he knew the problems facing the nation couldn’t be solved from the White House. He needed to mobilize citizens and get them to dream up, try out, fight over, and ultimately own the sometimes painful solutions that would transform the country and move it forward. To do that, he needed to maintain a certain level of fermentation and distress. So, for example, he orchestrated conflicts over public priorities and programs among the large cast of creative people he brought into the government. By giving the same assignment to two different administrators and refusing to clearly define their roles, he got them to generate new and competing ideas. Roosevelt displayed both the acuity to recognize when the tension in the nation had risen too high and the emotional strength to take the heat and permit considerable anxiety to persist.
Place the work where it belongs. Because major change requires people across an entire organization to adapt, you as a leader need to resist the reflex reaction of providing people with the answers. Instead, force yourself to transfer, as Roosevelt did, much of the work and problem solving to others. If you don’t, real and sustainable change won’t occur. In addition, it’s risky on a personal level to continue to hold on to the work that should be done by others.
As a successful executive, you have gained credibility and authority by demonstrating your capacity to solve other people’s problems. This ability can be a virtue, until you find yourself faced with a situation in which you cannot deliver solutions. When this happens, all of your habits, pride, and sense of competence get thrown out of kilter because you must mobilize the work of others rather than find the way yourself. By trying to solve an adaptive challenge for people, at best you will reconfigure it as a technical problem and create some short-term relief. But the issue will not have gone away.
In the 1994 National Basketball Association Eastern Conference semifinals, the Chicago Bulls lost to the New York Knicks in the first two games of the best-of-seven series. Chicago was out to prove that it was more than just a one-man team, that it could win without Michael Jordan, who had retired at the end of the previous season.
In the third game, the score was tied at 102 with less than two seconds left. Chicago had the ball and a time-out to plan a final shot. Coach Phil Jackson called for Scottie Pippen, the Bulls’ star since Jordan had retired, to make the inbound pass to Toni Kukoc for the final shot. As play was about to resume, Jackson noticed Pippen sitting at the far end of the bench. Jackson asked him whether he was in or out. “I’m out,” said Pippen, miffed that he was not tapped to take the final shot. With only four players on the floor, Jackson quickly called another time-out and substituted an excellent passer, the reserve Pete Myers, for Pippen. Myers tossed a perfect pass to Kukoc, who spun around and sank a miraculous shot to win the game.
The Bulls made their way back to the locker room, their euphoria deflated by Pippen’s extraordinary act of insubordination. Jackson recalls that as he entered a silent room, he was uncertain about what to do. Should he punish Pippen? Make him apologize? Pretend the whole thing never happened? All eyes were on him. The coach looked around, meeting the gaze of each player, and said, “What happened has hurt us. Now you have to work this out.”
Jackson knew that if he took action to resolve the immediate crisis, he would have made Pippen’s behavior a matter between coach and player. But he understood that a deeper issue was at the heart of the incident: Who were the Chicago Bulls without Michael Jordan? It wasn’t about who was going to succeed Jordan, because no one was; it was about whether the players could jell as a team where no one person dominated and every player was willing to do whatever it took to help. The issue rested with the players, not him, and only they could resolve it. It did not matter what they decided at that moment; what mattered was that they, not Jackson, did the deciding. What followed was a discussion led by an emotional Bill Cartwright, a team veteran. According to Jackson, the conversation brought the team closer together. The Bulls took the series to a seventh game before succumbing to the Knicks.
Jackson gave the work of addressing both the Pippen and the Jordan issues back to the team for another reason: If he had taken ownership of the problem, he would have become the issue, at least for the moment. In his case, his position as coach probably wouldn’t have been threatened. But in other situations, taking responsibility for resolving a conflict within the organization poses risks. You are likely to find yourself resented by the faction that you decide against and held responsible by nearly everyone for the turmoil your decision generates. In the eyes of many, the only way to neutralize the threat is to get rid of you.

To survive, you need a sanctuary where you can reflect on the previous day’s journey, renew your emotional resources, and recalibrate your moral compass.
Despite that risk, most executives can’t resist the temptation to solve fundamental organizational problems by themselves. People expect you to get right in there and fix things, to take a stand and resolve the problem. After all, that is what top managers are paid to do. When you fulfill those expectations, people will call you admirable and courageous- even a “leader”-and that is flattering. But challenging your employees’ expectations requires greater courage and leadership.
The Dangers Within
We have described a handful of leadership tactics you can use to interact with the people around you, particularly those who might undermine your initiatives. Those tactics can help advance your initiatives and, just as important, ensure that you remain in a position where you can bring them to fruition. But from our own observations and painful personal experiences, we know that one of the surest ways for an organization to bring you down is simply to let you precipitate your own demise.
In the heat of leadership, with the adrenaline pumping, it is easy to convince yourself that you are not subject to the normal human frailties that can defeat ordinary mortals. You begin to act as if you are indestructible. But the intellectual, physical, and emotional challenges of leadership are fierce. So, in addition to getting on the balcony, you need to regularly step into the inner chamber of your being and assess the tolls those challenges are taking. If you don’t, your seemingly indestructible self can self-destruct. This, by the way, is an ideal outcome for your foes-and even friends who oppose your initiative-because no one has to feel responsible for your downfall.
Manage your hungers. We all have hungers, expressions of our normal human needs. But sometimes those hungers disrupt our capacity to act wisely or purposefully. Whether inherited or products of our upbringing, some of these hungers may be so strong that they render us constantly vulnerable. More typically, a stressful situation or setting can exaggerate a normal level of need, amplifying our desires and overwhelming our usual self-discipline. Two of the most common and dangerous hungers are the desire for control and the desire for importance.
Everyone wants to have some measure of control over his or her life. Yet some people’s need for control is disproportionately high. They might have grown up in a household that was either tightly structured or unusually chaotic; in either case, the situation drove them to become masters at taming chaos not only in their own lives but also in their organizations.
That need for control can be a source of vulnerability. Initially, of course, the ability to turn disorder into order may be seen as an attribute. In an organization facing turmoil, you may seem like a godsend if you are able (and desperately want) to step in and take charge. By lowering the distress to a tolerable level, you keep the kettle from boiling over.
But in your desire for order, you can mistake the means for the end. Rather than ensuring that the distress level in an organization remains high enough to mobilize progress on the issues, you focus on maintaining order as an end in itself. Forcing people to make the difficult trade-offs required by fundamental change threatens a return to the disorder you loathe. Your ability to bring the situation under control also suits the people in the organization, who naturally prefer calm to chaos. Unfortunately, this desire for control makes you vulnerable to, and an agent of, the organization’s wish to avoid working through contentious issues. While this may ensure your survival in the short term, ultimately you may find yourself accused, justifiably, of failing to deal with the tough challenges when there was still time to do so.
Most people also have some need to feel important and affirmed by others. The danger here is that you will let this affirmation give you an inflated view of yourself and your cause. A grandiose sense of self-importance often leads to self-deception. In particular, you tend to forget the creative role that doubt-which reveals parts of reality that you wouldn’t otherwise see- plays in getting your organization to improve. The absence of doubt leads you to see only that which confirms your own competence, which will virtually guarantee disastrous missteps.
Another harmful side effect of an inflated sense of self-importance is that you will encourage people in the organization to become dependent on you. The higher the level of distress, the greater their hopes and expectations that you will provide deliverance. This relieves them of any responsibility for moving the organization forward. But their dependence can be detrimental not only to the group but to you personally. Dependence can quickly turn to contempt as your constituents discover your human shortcomings.
Two well-known stories from the computer industry illustrate the perils of dependency-and how to avoid them. Ken Olsen, the founder of Digital Equipment Corporation, built the company into a 120,000-person operation that, at its peak, was the chief rival of IBM. A generous man, he treated his employees extraordinarily well and experimented with personnel policies designed to increase the creativity, teamwork, and satisfaction of his workforce. This, in tandem with the company’s success over the years, led the company’s top management to turn to him as the sole decision maker on all key issues. His decision to shun the personal computer market because of his belief that few people would ever want to own a PC, which seemed reasonable at the time, is generally viewed as the beginning of the end for the company. But that isn’t the point; everyone in business makes bad decisions. The point is, Olsen had fostered such an atmosphere of dependence that his decisions were rarely challenged by colleagues- at least not until it was too late.
Contrast that decision with Bill Gates’s decision some years later to keep Microsoft out of the Internet business. It didn’t take long for him to reverse his stand and launch a corporate overhaul that had Microsoft’s delivery of Internet services as its centerpiece. After watching the rapidly changing computer industry and listening carefully to colleagues, Gates changed his mind with no permanent damage to his sense of pride and an enhanced reputation due to his nimble change of course.
Anchor yourself. To survive the turbulent seas of a change initiative, you need to find ways to steady and stabilize yourself. First, you must establish a safe harbor where each day you can reflect on the previous day’s journey, repair the psychological damage you have incurred, renew your stores of emotional resources, and recalibrate your moral compass. Your haven might be a physical place, such as the kitchen table of a friend’s house, or a regular routine, such as a daily walk through the neighborhood. Whatever the sanctuary, you need to use and protect it. Unfortunately, seeking such respite is often seen as a luxury, making it one of the first things to go when life gets stressful and you become pressed for time.
Second, you need a confidant, someone you can talk to about what’s in your heart and on your mind without fear of being judged or betrayed. Once the undigested mess is on the table, you can begin to separate, with your confidant’s honest input, what is worthwhile from what is simply venting. The confidant, typically not a coworker, can also pump you up when you’re down and pull you back to earth when you start taking praise too seriously. But don’t confuse confidants with allies: Instead of supporting your current initiative, a confidant simply supports you. A common mistake is to seek a confidant among trusted allies, whose personal loyalty may evaporate when a new issue more important to them than you begins to emerge and take center stage.
Perhaps most important, you need to distinguish between your personal self, which can serve as an anchor in stormy weather, and your professional role, which never will. It is easy to mix up the two. And other people only increase the confusion: Colleagues, subordinates, and even bosses often act as if the role you play is the real you. But that is not the case, no matter how much of yourself-your passions, your values, your talents- you genuinely and laudably pour into your professional role. Ask anyone who has experienced the rude awakening that comes when they leave a position of authority and suddenly find that their phone calls aren’t returned as quickly as they used to be.
That harsh lesson holds another important truth that is easily forgotten: When people attack someone in a position of authority, more often than not they are attacking the role, not the person. Even when attacks on you are highly personal, you need to read them primarily as reactions to how you, in your role, are affecting people’s lives. Understanding the criticism for what it is prevents it from undermining your stability and sense of self-worth. And that’s important because when you feel the sting of an attack, you are likely to become defensive and lash out at your critics, which can precipitate your downfall.
We hasten to add that criticism may contain legitimate points about how you are performing your role. For example, you may have been tactless in raising an issue with your organization, or you may have turned the heat up too quickly on a change initiative. But, at its heart, the criticism is usually about the issue, not you. Through the guise of attacking you personally, people often are simply trying to neutralize the threat they perceive in your point of view. Does anyone ever attack you when you hand out big checks or deliver good news? People attack your personality, style, or judgment when they don’t like the message.
When you take “personal” attacks personally, you unwittingly conspire in one of the common ways you can be taken out of action- you make yourself the issue. Contrast the manner in which presidential candidates Gary Hart and Bill Clinton handled charges of philandering. Hart angrily counterattacked, criticizing the scruples of the reporters who had shadowed him. This defensive personal response kept the focus on his behavior. Clinton, on national television, essentially admitted he had strayed, acknowledging his piece of the mess. His strategic handling of the situation allowed him to return the campaign’s focus to policy issues. Though both attacks were extremely personal, only Clinton understood that they were basically attacks on positions he represented and the role he was seeking to play.
Do not underestimate the difficulty of distinguishing self from role and responding coolly to what feels like a personal attack-particularly when the criticism comes, as it will, from people you care about. But disciplining yourself to do so can provide you with an anchor that will keep you from running aground and give you the stability to remain calm, focused, and persistent in engaging people with the tough issues.
Why Lead?
We will have failed if this “survival manual” for avoiding the perils of leadership causes you to become cynical or callous in your leadership effort or to shun the challenges of leadership altogether. We haven’t touched on the thrill of inspiring people to come up with creative solutions that can transform an organization for the better. We hope we have shown that the essence of leadership lies in the capacity to deliver disturbing news and raise difficult questions in a way that moves people to take up the message rather than kill the messenger. But we haven’t talked about the reasons that someone might want to take these risks.
Of course, many people who strive for high-authority positions are attracted to power. But in the end, that isn’t enough to make the high stakes of the game worthwhile. We would argue that, when they look deep within themselves, people grapple with the challenges of leadership in order to make a positive difference in the lives of others.
When corporate presidents and vice presidents reach their late fifties, they often look back on careers devoted to winning in the marketplace. They may have succeeded remarkably, yet some people have difficulty making sense of their lives in light of what they have given up. For too many, their accomplishments seem empty. They question whether they should have been more aggressive in questioning corporate purposes or creating more ambitious visions for their companies.
Our underlying assumption in this article is that you can lead and stay alive -not just register a pulse, but really be alive. But the classic protective devices of a person in authority tend to insulate them from those qualities that foster an acute experience of living. Cynicism, often dressed up as realism, undermines creativity and daring. Arrogance, often posing as authoritative knowledge, snuffs out curiosity and the eagerness to question. Callousness, sometimes portrayed as the thick skin of experience, shuts out compassion for others.
The hard truth is that it is not possible to know the rewards and joys of leadership without experiencing the pain as well. But staying in the game and bearing that pain is worth it, not only for the positive changes you can make in the lives of others but also for the meaning it gives your own.
~~~~~~~~
By Ronald A. Heifetz and Marty Linsky

Ronald A. Heifetz and Marty Linsky teach leadership at the John F. Kennedy School of Government at Harvard University in Cambridge, Massachusetts. They are partners of Cambridge Leadership Associates, a firm that consults to senior executives on the practice of leadership (www.cambridge-leadership.com). They are also the coauthors of Leadership on the Line: Staying Alive Through the Dangers of Leading (Harvard Business School Press, 2002),from which this article is adapted.
Adaptive Versus Technical Change: Whose Problem Is It?
The importance-and difficulty-of distinguishing between adaptive and technical change can be illustrated with an analogy. When your car has problems, you go to a mechanic. Most of the time, the mechanic can fix the car. gut if your car troubles stem from the way a family member drives, the problems are likely to recur. Treating the problems as purely technical ones-taking the car to the mechanic time and again to get it back on the road-masks the real issues. Maybe you need to get your mother to stop drinking and driving, get your grandfather to give up his driver’s license, or get your teenager to be more cautious. Whatever the underlying problems, the mechanic can’t solve them. Instead, changes in the family need to occur, and that won’t be easy. People will resist the moves, even denying that such problems exist. That’s because even those not directly affected by an adaptive change typically experience discomfort when someone upsets a group’s or an organization’s equilibrium.
Such resistance to adaptive change certainly happens in business. Indeed, it’s the classic error: Companies treat adaptive challenges as if they were technical problems. For example, executives attempt to improve the bottom line by cutting costs across the board. Not only does this avoid the need to make tough choices about which areas should be trimmed, it also masks the fact that the company’s real challenge lies in redesigning its strategy.
Treating adaptive challenges as technical ones permits executives to do what they have excelled at throughout their careers: solve other people’s problems. And it allows others in the organization to enjoy the primordial peace of mind that comes from knowing that their commanding officer has a plan to maintain order and stability. After all, the executive doesn’t have to instigate-and the people don’t have to undergo-uncomfortable change. Most people would agree that, despite the selective pain of a cost-cutting exercise, it is less traumatic than reinventing a company.
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What Does SocialJustice Require For The Public’s Health? Public Health Ethics And Policy Imperatives
Social justice demands more than fair distribution of resources in extreme public health emergencies.
by Lawrence 0. Gostin and Madison Powers
ABSTRACT: Justice is so central to the mission of public health that it has been described as the field’s core value. This account of justice stresses the fair disbursement of common advantages and the sharing of common burdens. It captures the twin moral impulses that animate public health: to advance human well-being by improving health and to do so particularly by focusing on the needs of the most disadvantaged. This Commentary explores how social justice sheds light on major ongoing controversies in the field, and it provides examples of the kinds of policies that public health agencies, guided by a robust conception of justice, would adopt. [Health Affairs 25, no. 4 (2006): 1053-1060; 10.1377/hlthaff .25.4.1053]
Justice is viewed as so central to the mission of public health that it
has been described as the field’s core value: “The historic dream of public health…is a dream of social justice,”‘ This Commentary addresses a single question of extraordinary social and political importance: What does social justice re- quire for the public’s health? Our thesis is that justice can be an important organizing principle for public health.

Justice alone cannot determine the “correct” policy or supply an answer to every question regarding the broad direction for public health; neither can any other single organizing principle. However, there are certain core commitments that all who embrace even a modest conception of social justice recognize as important, and those commitments can shed light on the major ongoing controversies in the field: the legitimate scope of public health, the balance between public health and
Larry Gostin (gostin@law.georgetown.edu) is associate dean and aprofessor at the Georgetown University Law Center in Washington, D.C; director of the university’s Centerfor Law and the Public’s Health; and a professor at thefohns Hopkins Bloomberg School of Public Health in Baltimore, Maryland. Madison Powers is director and senior research scholar at the Kennedy Institute of Ethics, Georgetown University, and an associate professor in its Department of Philosophy.
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civil liberties, and the appropriate roles of the federal government and the states. More importantly, this paper shows how public health based on social justice gives rise to important policy imperatives such as improving the public health sys- tem, reducing socioeconomic disparities, addressing health determinants, and planning for health emergencies with an eye on the needs of the most vulnerable. Before examining the major controversies and making policy recommendations, we provide our particular account of justice in public health.
What is ‘Justice,’ And How important is it in Public Health?
Among the most basic and commonly understood meanings of justice is fairness or reasonableness, especially in the way people are treated or decisions are made.-^ Our account of justice stresses the fair disbursement of common advantages and the sharing of common burdens. It captures the twin moral impulses that animate public health: to advance human well-being by improving health and to do so by focusing on the needs of the most disadvantaged. An integral part of bringing good health to all is the task of identifying and ameliorating patterns of systematic dis- advantage that undermine the well-being of people whose prospects for good health are so limited that their life choices are not even remotely like those of others.’ These two aspects of justice—health improvement for the population and fair treatment of the disadvantaged—create a richer understanding of public health.
A core insight of social justice is that there are multiple causal pathways to numerous dimensions of disadvantage. These include poverty, substandard housing, poor education, unhygienic and polluted environments, and social disintegration. These and many other causal agents lead to systematic disadvantage not only in health, but also in nearly every aspect of social, economic, and political life. In- equalities beget other inequalities, and existing inequalities compound, sustain, and reproduce a multitude of deprivations.”*
Our account of social justice is interventionist, not passive or market-driven, vigorously addressing the determinants of health throughout the lifespan. It recognizes that there are multiple causes of ill and good health, that policies and practices affecting health also affect other valued dimensions of life, and that health is intimately connected to many of the important goods in life. Empirical inquiries, therefore, are critical to justice in public health. Data can help determine who are most vulnerable and at greatest risk, how best to reduce the risk or ameliorate the harm, and how to fairly distribute services and benefits.
The Justice Perspective in Public Health
The field of public health is in the midst of a crisis of public confidence. American culture openly tolerates the expression and enjoyment of wealth and privilege and is inclined to view health as a matter of personal responsibility. Meanwhile, the public has become skeptical of government’s ability to ameliorate the harshest consequences of socioeconomic disparities. At its deepest level, some believe that
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government’s purpose should not be to redress economic and social disadvantage, and this may be doubly so for administrative agencies dedicated to public health and the pursuit of science. We believe that it is time to rethink this view, and the justice perspective offers an alternative. Values of socioeconomic fairness are just as important to health as the prevailing values of personal license and free enterprise. The justice perspective offers a different way of seeing problems that have long plagued the field of public health.
• Legitimate scope of the public health enterprise. Perhaps the deepest, most persistent critique of public health is that the field has strayed beyond its natural boundaries. Instead of focusing solely on narrow interventions for discrete injuries and diseases, the field has turned its attention to broader health determinants. It is when public health strays into the social/political sphere in matters of war, violence, poverty, and racism that critics become most upset.
The justice perspective does not provide a definitive defense against claims of overreaching. But social justice does provide a counterweight to the prevailing political view of health as primarily a private matter. The justice perspective shows why health is a matter of public concern, with the state having a role not only in the traditional areas of infectious diseases and sanitation, but also in emerging areas such as chronic diseases caused by diet, lifestyle, and the environment. Public health agencies have an obligation to address the root causes of ill health, even while they recognize that socioeconomic determinants have many causes, and solutions, that are beyond public health’s exclusive expertise.
• Balancing Individual and collective interests. The exercise of the state’s coercive power has been highly contentious throughout U.S. history. When public health officials act, they face troubling conflicts between the collective benefits of population health on the one hand, and personal and economic interests on the other. Public health powers encroach on fundamental civil liberties such as privacy, bodily integrity, and freedom of movement and association. Sanitary regulations similarly intrude on economic liberties such as freedom of contract, pursuit of professional status, and use of personal property. Justice demands that government take actions to safeguard the public’s health, but that it do so with respect for individuals and sensitivity to the needs of the underprivileged.
In the realm of public health and civil liberties, then, both sides claim the mantle of justice. Finding an appropriate balance is not easy and is fraught with controversy. What is most important to justice is abiding by the rule of law, which re- quires modern public health statutes that designate clear authority to act and provide fair processes. Policymakers, therefore, should modernize antiquated public health laws to provide adequate power to reduce major risks to the population but ensure that government power is exercised proportionately and fairly.^ Fairness requires just distributions of burdens and benefits to all, but also procedural due process for people subjected to compulsory interventions.
Certainly, the justice perspective cannot answer many of the most perplexing
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problems at the intersection of public health and civil liberties such as paternalistic interventions (for example, seat belt laws) or the exercise of powers in health emergencies (for example, avian flu or bioterrorism). These and many other problems pose major dilemmas for the field that neither considerations of justice nor traditional arguments based in beneficence can readily resolve. However, a more serious failure of public policy would be a failure to recognize and give great weight to the demands of social justice when faced with such challenges.
• National, state, and local public health functions. The arguments for and against the centralization of political power have remained largely the same over the course of U.S. history and are part of entrenched political ideologies. There is no simple resolution, and initially it might seem that the justice perspective can shed little light on this contentious area. Considerations of social justice do not side with either of the traditional combatants in the federalism debates, as they neither favor federal nor state action. What justice does do is insist that governmental action ad- dress the major causes of ill health, particularly among the disadvantaged; that commitment has major implications for political and social coordination.
The justice perspective’s emphasis on the multicausal and interactive determinants of health suggests that strategic opportunities for prevention and amelioration of ill health arise at every level of governmental interaction. The challenge of combating the threat of systematic disadvantage can be met only with a systematic response among all levels of government. The level of government best situated for dealing with public health threats depends on the evidence identifying the nature and origin of the specific threat, the resources available to each unit for addressing the problem, and the probability of strategic success.
National obligations. The national government has a duty to create the capacity to undertake essential public health services. A national commitment to capacity building is important because public needs for health and wellbeing are universal
and compelling. The federal government should recognize these needs and invest in a strong public health system. Certain problems demand national attention. A health threat, such as epidemic disease or environmental pollution, might span many states, regions, or the whole country. Further, the solution to problems such as those related to foreign or interstate commerce could be beyond the jurisdiction of individual states. Finally, states simply might lack the expertise or resources to mount an effective response in a major public health emergency.
State/local obligations. Armed with sufficient resources and tools, states and localities have an obligation to fulfill core public health functions such as diagnosing
and investigating health threats, informing and educating the public, mobilizing community partnerships, and enforcing state health laws. States and localities are closer to the people and to the problems causing ill health. Delivering public health services requires local knowledge and direct political accountability. States and localities are also often the preferable unit of government when dealing with complex, poorly understood problems. In such cases, the idea of a “laboratory of
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the states” enables local officials to seek innovative solutions.
Harmonized engagement. Because justice emphasizes the multicausal, interactive character of health threats, a system of overlapping and shared responsibility among federal, state, and local governments will most often be required. Governments at all levels have differing degrees of responsibility. This insight was illustrated poignantly during the response to the Gulf Coast hurricanes. It was not that a particular political unit should have had primacy. Rather, each should have played a unique role in a well-coordinated effort.
The Policy imperatives Of The Justice Perspective
The public health community has not been successful in gaining attention to or resources for its core mission and essential services. Outside of health emergencies, the public does not demonstrate any particular interest in public health as a priority, and this lack of interest shows in chronic underfunding. From a fiscal perspective, only a tiny fraction of health dollars goes to prevention and population-based services.* Even when attention and resources are ample, it is usually in immediate response to some actual or perceived threat. This leads not to core, stable funding and attention but, rather, to a “disease du jour” mentality. This type of response creates silos, disproportionately funds biomedical solutions, and poses a “no-win” situation for public health agencies, which must respond to the latest fashion but seldom gain the kind of ongoing political attention and economic re- sources they need to improve the public’s health.
The justice perspective offers an opportunity to change this dynamic, and the remainder of this Commentary offers concrete proposals based on the imperatives of population improvement and just distribution of benefits.
• The public health system. Justice, with its concern for human well-being, re- quires a serious commitment to the public’s health. It is for that reason that justice demands a tangible, long-term pledge to the public’s health and the needs of the least well-off. Such a commitment, as countless reports have made clear, is lacking.” Funding for prevention and population-based services is inordinately low, and categorical funding for special programs such as bioterrorism and avian flu is limited to a single issue and is time restricted.
To assure that actions can be taken to protect, promote, and provide for the health of the public, there must be a substantial and stable commitment to the public’s health at the federal, state, and local levels. Given the gravity and importance of the situation. Congress and the executive branch should create a Trust Fund for Public Health to provide generous and stable resources to rebuild the eroded public health infrastructure and implement core public health functions. Nongovernmental trust-fund approaches, implemented in other countries, should also be explored. The Public Health Leadership Initiative, established by the Trust for America’s Health (TFAH), recommends annual, sustained spending of $1.5-$2 billion increase to ensure an adequate public health infrastructure.
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• Addressing health determinants. If justice is outcome oriented, then inevitably public health must deal with the underlying causes of poor and good health. The key health determinants include the built environment (for example, transportation and buildings); the natural environment (for example, clean air and water); the in- formational environment (for example, health information and advertising restrictions); the social environment (for example, social networks and support); and the economic environment (socioeconomic status),’ These are all public health problems, but they are not solvable solely by public health agencies. Public health re- searchers and agencies can provide the intellectual tools for understanding the factual basis of the problems policymakers face. They can act directly and as conveners that mobilize and coordinate government agencies, health care institutions, businesses, the media, academia, and the community.
Obesity policy offers an apt illustration of the numerous ways that public health, together with its partners, can act on the root causes of ill health. By a combination of zoning, public construction, taxation, incentives, regulation, and health information, the state could encourage citizens to eat healthier diets and maintain more active lifestyles. This could be accomplished by changing the inner city, for example, to favor supermarkets over fast foods, recreational facilities and green spaces over roads, mass transportation over automobiles, and so forth. It could involve transformation of schools to ensure healthier snacks and lunches, physical activity, and health education. Critics complain that diet and lifestyle are personal choices outside the appropriate realm of government. However, there is nothing inherently wrong with having the state make healthier choices easier for people to make,
• Fair treatment of the disadvantaged. Fair distribution of burdens and benefits, as discussed, is a core attribute of justice. Allocations based on the market or political influence favor the rich, powerful, and socially connected. Even neutral or random allocations can be unjust because they do not benefit those with greatest need. For example, health officials who direct a population to evacuate or shelter in place should foresee that the poor will not have private transportation or the means to stock up on food or supplies. For that reason, justice requires public health officials to devise plans and programs with particular attention to the disadvantaged. Fair distributions should be integral to public health policy and practice, but they take on particular importance when planning for health emergencies or when there is extreme scarcity.
Health emergencies threaten the entire community, but the poor and disabled are at heightened risk. Social justice thus demands more than fair distribution of resources in extreme health emergencies, A failure to act expeditiously and with equal concern for all citizens, including the poor and less powerful, predictably harms the whole community by eroding public trust and undermining social cohesion. It signals to those affected and to everyone else that the basic human needs of some matter less than those of others, and it thereby fails to show the respect
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“The aims of public health deserve a great deal more societal attention and resources than the political community has allowed.”
due to all members of the community. Social justice thus encompasses not only a core commitment to a fair distribution of resources, but it also calls for policies of action that are consistent with the preservation of human dignity and the showing of equal respect for the interests of all members of the community.
• Planning for emergencies involving scarce life-saving resources. Health emergencies pose the potential for mass illness and death, often resulting in extreme scarcity of medical countermeasures, hospital beds, and other essential resources. Rarely will there be sufficient stockpiles or surge capacity to meet mass needs. For example, the U.S. influenza preparedness plan anticipates marked shortages of vaccines, antiviral medications, and medical equipment.
What does justice tell us about how to ration scarce, life-saving resources? In the context of influenza, the United States focuses on key personnel and sectors such as government, biomedical researchers, the pharmaceutical industry, health care professionals, and essential workers or first responders. These apparently neutral categories mask injustice. In each case, people gain access to life-saving technologies based on their often high-status employment. This kind of health planning leaves out, by design, those who are unemployed or in “nonessential” jobs—a proxy for the displaced and devalued members of society. Consequently, public health planning based on pure utility, although understandable, fails to have sufficient regard for the disenfranchised in society.10″
• Fair distribution from a global perspective. Perhaps the most extreme injustices arise in the global allocation of health resources. Developing countries suffer the multiple, compounding burdens of destitution (lack of medical equipment, health professionals, and hospitals), impoverished environments (drought, famine, and contaminated drinking water), and extremely poor health (tuberculosis, malaria, and HIV). They also lack a scientific infrastructure. Realistically, scarce re- sources will go to those countries where products are owned and manufactured. This reality can have devastating consequences for poor countries that cannot compete economically for expensive health resources. Social justice views all lives as having equal value, so there is a moral justification for fair allocation from a global perspective. Even from a less altruistic perspective there are reasons to invest in poor regions. Improved surveillance and response can help in early detection and containment of infectious disease outbreaks, affording universal benefits.
A Policy Landscape informed By Social Justice
What would the policy landscape look like if it were informed by a robust conception of social justice? The political community would embrace, rather than condemn, a wide scope for the public health enterprise; value the public good as
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much as personal and economic liberty; view the public good as involving a commitment to the health and equal worth of all members of the community; and view federalism as a shared responsibility for health improvement rather than an ideological battleground between national power and states rights.
Social justice would spur important policy shifts. Political leaders would create a trust fund allocating funds on a sustained basis sufficient to assure an adequate public health infrastructure; use a variety of tools (such as zoning, taxation, incentives, regulations, and information) to address the determinants of ill health, including reduction of socioeconomic disparities; devise programs and plans to as- sure the health and safety of the most vulnerable, particularly in public health emergencies; and devote substantial resources to meeting global needs for essential public health services. These measures, and many more, would not ensure equality in health but would soften some of the most egregious inequities.
The central claim of this Commentary is that a commitment to social justice lies at the heart of public health. This commitment is to the advancement of human well-being. It aims to lift up the systematically disadvantaged and in so doing further advance the common good by showing equal respect to all individuals and groups who make up the community. Justice in public health is purposeful, positivistic, and humanistic. The aims of public health deserve a great deal more societal attention and resources than the political community has allowed.
The authors thank Benjamin Berkman, Sloan Fellow at the Georgetown University Law Center, for research and editorial assistance
NOTES
1. D.E. Beauchamp, “Public Health as Social Justice,” in New Ethic for the Public’s Health, ed D.E. Beauchamp and B. Steinbock (New York Oxford University Press, 1999), 105-114.
2. J. Rawls, A Theory of justice (Cambridge: Harvard University Press, 1971).

3. M. Powers and R. Faden, Soda/Justice The Moral Foundations of Public Health and Health Policy (New York Ox- ford University Press, 2006).
4. Ibid
5. L.O. Gostin, “Public Health Law in an Age of Terrorism; Rethinking Individual Rights and Common Goods,” Health Affairs 21, no. 6 (2002): 79-9
6. K.W. Ellbert et aL, Measuring Expenditures for Essential Public Health Services (Washington: Public Health Foundation, 1996).

7. See, fore example. Institute of Medicine, The Future of the Public’s Health in the Twenty-first Century (Washington: National Academies Press, 2003).
8. Public Health Leadership Initiative, A Blueprint for Health)/People in Healthy Communities in Twenty-first Century (Washington: Trust for America’s Health, forthcoming).
9. LO. Gostin, J. I. Boufford and R. M. Martinez, “The Future of the Public’s Health: Vision, Values, and Strategies,” Health Affairs 23, no. 4 (2004): 96-107
10. L.O. Gostin, “Medical Counter measures for Pandemic Influenza: Ethics and the Law,” journal of the American
Medical Association 295, no. 5 (2006): 554-55
HLTH 8136 Week 11 Journal & IDP
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Journal & IDP
Leadership Journal?

One might say that politics is about who gets what and why. As a public health leader, your role is to advance the causes of your organization and ultimately of the community. This role often requires political savvy, or what might be called the ability to deal successfully in the “real world.”

To lead in the real world it certainly helps if you can advocate courageously and persuasively on behalf of public health’s causes, communicate adeptly to a wide range of audiences, and demonstrate healthy business acumen in your operations. But as many leaders attest, leading also requires the recognition that the best solutions are not always easy to discern. Leaders need the ability to deal with ambiguity, to hold seemingly incompatible ideas, values, or truths, even when doing so might make you seem inauthentic to others.

This week you will explore what it means to be able to deal effectively in real life leadership situations. You will also revisit the concept of social justice and propose ways to promote this perspective among those who hold a “market justice” view of society’s obligations to the public’s health needs.

Objectives

Students will:

• Articulate the case for social justice in an individualized market-based society
• Describe strategies for dealing successfully with ambiguity, uncertainty, and other leadership challenges arising in public health

ANSWER THE FOLLOWING QUESTIONS:

1. Reflect on the “real-world” challenges described this week that you have already faced. Have they been to maintaining authenticity? Fairness? Objectivity? Have you experienced a tension between competing values and ambiguity?

2. How do you know when you have compromised too far? When would you choose to quit a job rather than continue and accept compromises, ethically, and morally?

3. List five skills that you learned in this course and explain how you can apply each of them to your leadership life in the next three months.

USE THESE ARTICLES ONLY:

1.Article: Heifetz, R. A., & Linsky, M. (2002). A survival guide for leaders. Harvard Business Review, 80(6), 65-72.
This article addresses how to manage change and the group conflict that results during corporate climate shifts. This reference was adapted from the article “Leadership on the line: Staying alive through the dangers of leading” (Harvard Business School Press, 2002). The techniques listed within address tactical advice about relating to the organization and employees during change, while discussing how to attend to personal needs and vulnerabilities of the manager in charge.

2.Gostin, L., & Powers, M. (2006). What does social justice require for the public’s health? Public health ethics and policy imperatives. Health Affairs, 25(4), 1053-1060.

This article discusses how social justice and attending to the needs of the disadvantage affect moral aspects of the realm of public health. This article provides examples of the kinds of policies that public health agencies utilizes to manage the field, while shedding light on major public health controversies of the field of study. This article stresses the need for justice and fair disbursement of common advantages and the sharing of common burdens.

Please apply the Application Assignment Rubric when writing the Paper.

I. Paper should demonstrate an excellent understanding of all of the concepts and key points presented in the texts.

II. Paper provides significant detail including multiple relevant examples, evidence from the readings and other sources, and discerning ideas.

III. Paper should be well organized, uses scholarly tone, follows APA style, uses original writing and proper paraphrasing, contains very few or no writing and/or spelling errors, and is fully consistent with doctoral level writing style.

IV. Paper should be mostly consistent with doctoral level writing style.

A Survival Guide for Leaders.
Authors: Heifetz, Ronald A.1,2 Linsky, Marty1,2
Source:
Harvard Business Review. Jun2002, Vol. 80 Issue 6, p65-74. 10p. 2 Color Photographs.
Document Type:
Article
Subject Terms:
*ORGANIZATIONAL change
*MANAGEMENT
*LEADERS
*EXECUTIVE ability (Management)
*CORPORATE culture
*CORPORATE reorganizations
*MANAGEMENT research
*LEADERSHIP
*QUALITY of work life
*ORGANIZATIONAL sociology
*SUPERIOR-subordinate relationship
*MANAGEMENT styles
NAICS/Industry Codes:
541612 Human Resources Consulting Services

Abstract: Let’s face it, to lead is to live dangerously. While leadership is often viewed as an exciting and glamorous endeavor, one in which you inspire others to follow you through good times and bad, such a portrayal ignores leadership’s dark side: the inevitable attempts to take you out of the game. This is particularly true when a leader must steer an organization through difficult change. When the status quo is upset, people feel a sense of profound loss and dashed expectations. They may need to undergo a period of feeling incompetent or disloyal. It’s no wonder they resist the change and often try to eliminate its visible agent. This “survival guide” offers a number of techniques–relatively straightforward in concept but difficult to execute–for protecting yourself as you lead such a change initiative. Adapted from the book “Leadership on the Line: Staying Alive Through the Dangers of Leading ” (Harvard Business School Press, 2002), the article has two main parts. The first looks outward, offering tactical advice about relating to your organization and the people in it. It is designed to protect you from those who would push you aside before you complete your initiatives. The second looks inward, focusing on your own needs and vulnerabilities. It is designed to keep you from bringing yourself down. The hard truth is that it is not possible to experience the rewards and joys of leadership without experiencing the pain as well. But staying in the game and bearing that pain is worth it, not only for the positive changes you can make in the lives of others but also for the meaning it gives your own. INSET: Adaptive Versus Technical Change: Whose Problem Is It?. [ABSTRACT FROM PUBLISHER]

Harvard Business Review Notice of Use Restrictions, May 2009Harvard Business Review and Harvard Business Publishing Newsletter content on EBSCOhost is licensed for the private individual use of authorized EBSCOhost users. It is not intended for use as assigned course material in academic institutions nor as corporate learning or training materials in businesses. Academic licensees may not use this content in electronic reserves, electronic course packs, persistent linking from syllabi or by any other means of incorporating the content into course resources. Business licensees may not host this content on learning management systems or use persistent linking or other means to incorporate the content into learning management systems. Harvard Business Publishing will be pleased to grant permission to make this content available through such means. For rates and permission, contact permissions@harvardbusiness.org. (Copyright applies to all Abstracts.)
Author Affiliations:
1John F. Kennedy School of Government, Harvard University
2Partner, Cambridge Leadership Associates
Full Text Word Count:
6783
ISSN:
0017-8012
Accession Number:
6756407
Publisher Logo:

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A Survival Guide for Leaders
Contents
4. A Hostile Environment
5. The Dangers Within
6. Why Lead?

Section:
MANAGING YOURSELF
Steering an organization through times of change can be hazardous, and it has been the ruin of many a leader. To avoid the perils, let a few basic rules govern your actions-and your internal compass
THINK OF THE MANY top executives in recent years who, some times after long periods of considerable success, have crashed and burned. Or think of individuals you have known in less prominent positions, perhaps people spearheading significant change initiatives in their organizations, who have suddenly found themselves out of a job. Think about yourself: In exercising leadership, have you ever been removed or pushed aside?
Let’s face it, to lead is to live dangerously. While leadership is often depicted as an exciting and glamorous endeavor, one in which you inspire others to follow you through good times and bad, such a portrayal ignores leadership’s dark side: the inevitable attempts to take you out of the game.
Those attempts are sometimes justified. People in top positions must often pay the price for a flawed strategy or a series of bad decisions. But frequently, something more is at work. We’re not talking here about conventional office politics; we’re talking about the high-stake risks you face whenever you try to lead an organization through difficult but necessary change. The risks during such times are especially high because change that truly transforms an organization, be it a multibillion-dollar company or a ten-person sales team, demands that people give up things they hold dear: daily habits, loyalties, ways of thinking. In return for these sacrifices, they may be offered nothing more than the possibility of a better future.
We refer to this kind of wrenching organizational transformation as “adaptive change,” something very different from the “technical change” that occupies people in positions of authority on a regular basis. Technical problems, while often challenging, can be solved applying existing know-how and the organization’s current problem-solving processes. Adaptive problems resist these kinds of solutions because they require individuals throughout the organization to alter their ways; as the people themselves are the problem, the solution lies with them. (See the sidebar “Adaptive Versus Technical Change: Whose Problem Is It?”) Responding to an adaptive challenge with a technical fix may have some short-term appeal. But to make real progress, sooner or later those who lead must ask themselves and the people in the organization to face a set of deeper issues-and to accept a solution that may require turning part or all of the organization upside down.
It is at this point that danger lurks. And most people who lead in such a situation-swept up in the action, championing a cause they believe in-are caught unawares. Over and over again, we have seen courageous souls blissfully ignorant of an approaching threat until it was too late to respond.
The hazard can take numerous forms. You may be attacked directly in an attempt to shift the debate to your character and style and avoid discussion of your initiative. You may be marginalized, forced into the position of becoming so identified with one issue that your broad authority is undermined. You may be seduced by your supporters and, fearful of losing their approval and affection, fail to demand they make the sacrifices needed for the initiative to succeed. You may be diverted from your goal by people overwhelming you with the day-to-day details of carrying it out, keeping you busy and preoccupied.
Each one of these thwarting tactics-whether done consciously or not-grows out of people’s aversion to the organizational disequilibrium created by your initiative. By attempting to undercut you, people strive to restore order, maintain what is familiar to them, and protect themselves from the pains of adaptive change. They want to be comfortable again, and you’re in the way.
So how do you protect yourself? Over a combined 50 years of teaching and consulting, we have asked ourselves that question time and again-usually while watching top-notch and well-intentioned folks get taken out of the game. On occasion, the question has become painfully personal; we as individuals have been knocked off course or out of the action more than once in our own leadership efforts. So we are offering what we hope are some pragmatic answers that grow out of these observations and experiences. We should note that while our advice clearly applies to senior executives, it also applies to people trying to lead change initiatives from positions of little or no formal organizational authority.
This “survival guide” has two main parts. The first looks outward, offering tactical advice about relating to your organization and the people in it. It is designed to protect you from those trying to push you aside before you complete your initiative. The second looks inward, focusing on your own human needs and vulnerabilities. It is designed to keep you from bringing yourself down.
A Hostile Environment
Leading major organizational change often involves radically reconfiguring a complex network of people, tasks, and institutions that have achieved a kind of modus vivendi, no matter how dysfunctional it appears to you. When the status quo is upset, people feel a sense of profound loss and dashed expectations. They may go through a period of feeling incompetent or disloyal. It’s no wonder they resist the change or try to eliminate its visible agent. We offer here a number of techniques-relatively straightforward in concept but difficult to execute-for minimizing these external threats.
Operate in and above the fray. The ability to maintain perspective in the midst of action is critical to lowering resistance. Any military officer knows the importance of maintaining the capacity for reflection, especially in the “fog of war.” Great athletes must simultaneously play the game and observe it as a whole. We call this skill “getting off the dance floor and going to the balcony,” an image that captures the mental activity of stepping back from the action and asking, “What’s really going on here?”
Leadership is an improvisational art. You may be guided by an overarching vision, clear values, and a strategic plan, but what you actually do from moment to moment cannot be scripted. You must respond as events unfold. To use our metaphor, you have to move back and forth from the balcony to the dance floor, over and over again throughout the days, weeks, months, and years. While today’s plan may make sense now, tomorrow you’ll discover the unanticipated effects of today’s actions and have to adjust accordingly. Sustaining good leadership, then, requires first and foremost the capacity to see what is happening to you and your initiative as it is happening and to understand how today’s turns in the road will affect tomorrow’s plans.

Executives leading difficult change initiatives are often blissfully ignorant of an approaching threat until it is too late to respond.
But taking a balcony perspective is extremely tough to do when you’re fiercely engaged down below, being pushed and pulled by the events and people around you- and doing some pushing and pulling of your own. Even if you are able to break away, the practice of stepping back and seeing the big picture is complicated by several factors. For example, when you get some distance, you still must accurately interpret what you see and hear. This is easier said than done. In an attempt to avoid difficult change, people will naturally, even unconsciously, defend their habits and ways of thinking. As you seek input from a broad range of people, you’ll constantly need to be aware of these hidden agendas. You’ll also need to observe your own actions; seeing yourself objectively as you look down from the balcony is perhaps the hardest task of all.
Fortunately, you can learn to be both an observer and a participant at the same time. When you are sitting in a meeting, practice by watching what is happening while it is happening-even as you are part of what is happening. Observe the relationships and see how people’s attention to one another can vary: supporting, thwarting, or listening. Watch people’s body language. When you make a point, resist the instinct to stay perched on the edge of your seat, ready to defend what you said. A technique as simple as pushing your chair a few inches away from the table after you speak may provide the literal as well as metaphorical distance you need to become an observer.
Court the uncommitted. It’s tempting to go it alone when leading a change initiative. There’s no one to dilute your ideas or share the glory, and it’s often just plain exciting. It’s also foolish. You need to recruit partners, people who can help protect you from attacks and who can point out potentially fatal flaws in your strategy or initiative. Moreover, you are far less vulnerable when you are out on the point with a bunch of folks rather than alone. You also need to keep the opposition close. Knowing what your opponents are thinking can help you challenge them more effectively and thwart their attempts to upset your agenda-or allow you to borrow ideas that will improve your initiative. Have coffee once a week with the person most dedicated to seeing you fall.
But while relationships with allies and opponents are essential, the people who will determine your success are often those in the middle, the uncommitted who nonetheless are wary of your plans. They have no substantive stake in your initiative, but they do have a stake in the comfort, stability, and security of the status quo. They’ve seen change agents come and go, and they know that your initiative will disrupt their lives and make their futures uncertain. You want to be sure that this general uneasiness doesn’t evolve into a move to push you aside.
These people will need to see that your intentions are serious- for example, that you are willing to let go of those who can’t make the changes your initiative requires. But people must also see that you understand the loss you are asking them to accept. You need to name the loss, be it a change in time-honored work routines or an overhaul of the company’s core values, and explicitly acknowledge the resulting pain. You might do this through a series of simple statements, but it often requires something more tangible and public-recall Franklin Roosevelt’s radio “fireside chats” during the Great Depression-to convince people that you truly understand.
Beyond a willingness to accept casualties and acknowledge people’s losses, two very personal types of action can defuse potential resistance to you and your initiatives. The first is practicing what you preach. In 1972, Gene Patterson took over as editor of the St. Petersburg Times. His mandate was to take the respected regional newspaper to a higher level, enhancing its reputation for fine writing while becoming a fearless and hard-hitting news source. This would require major changes not only in the way the community viewed the newspaper but also in the way Times reporters thought about themselves and their roles. Because prominent organizations and individuals would no longer be spared warranted criticism, reporters would sometimes be angrily rebuked by the subjects of articles.
Several years after Patterson arrived, he attended a party at the home of the paper’s foreign editor. Driving home, he pulled up to a red light and scraped the car next to him. The police officer called to the scene charged Patterson with driving under the influence. Patterson phoned Bob Haiman, a veteran Times newsman who had just been appointed executive editor, and insisted that a story on his arrest be run. As Haiman recalls, he tried to talk Patterson out of it, arguing that DUI arrests that didn’t involve injuries were rarely reported, even when prominent figures were involved. Patterson was adamant, however, and insisted that the story appear on page one.
Patterson, still viewed as somewhat of an outsider at the paper, knew that if he wanted his employees to follow the highest journalistic standards, he would have to display those standards, even when it hurt. Few leaders are called upon to disgrace themselves on the front page of a newspaper. But adopting the behavior you expect from others – whether it be taking a pay cut in tough times or spending a day working next to employees on a reconfigured production line-can be crucial in getting buy-in from people who might try to undermine your initiative.
The second thing you can do to neutralize potential opposition is to acknowledge your own responsibility for whatever problems the organization currently faces. If you have been with the company for some time, whether in a position of senior authority or not, you’ve likely contributed in some way to the current mess. Even if you are new, you need to identify areas of your own behavior that could stifle the change you hope to make.
In our teaching, training, and consulting, we often ask people to write or talk about a leadership challenge they currently face. Over the years, we have read and heard literally thousands of such challenges. Typically, in the first version of the story, the author is nowhere to be found. The underlying message: “If only other people would shape up, I could make progress here.” But by too readily pointing your finger at others, you risk making yourself a target. Remember, you are asking people to move to a place where they are frightened to go. If at the same time you’re blaming them for having to go there, they will undoubtedly turn against you.
In the early 1990s, Leslie Wexner, founder and CEO of the Limited, realized the need for major changes at the company, including a significant reduction in the workforce. But his consultant told him that something else had to change: long-standing habits that were at the heart of his self-image. In particular, he had to stop treating the company as if it were his family. The indulgent father had to become the chief personnel officer, putting the right people in the right jobs and holding them accountable for their work. “I was an athlete trained to be a baseball player,” Wexner recalled during a recent speech at Harvard’s Kennedy School. “And one day, someone tapped me on the shoulder and said, ‘Football.’ And I said, ‘No, I’m a baseball player.’ And he said, ‘Football.’ And I said, ‘I don’t know how to play football. I’m not 6’4″, and I don’t weigh 300 pounds.’ But if no one values baseball anymore, the baseball player will be out of business. So I looked into the mirror and said, ‘Schlemiel, nobody wants to watch baseball. Make the transformation to football.'” His personal makeover-shedding the role of forgiving father to those widely viewed as not holding their own-helped sway other employees to back a corporate makeover. And his willingness to change helped protect him from attack during the company’s long-and generally successful-turnaround period.
Cook the conflict. Managing conflict is one of the greatest challenges a leader of organizational change faces. The conflict may involve resistance to change, or it may involve clashing viewpoints about how the change should be carried out. Often, it will be latent rather than palpable. That’s because most organizations are allergic to conflict, seeing it primarily as a source of danger, which it certainly can be. But conflict is a necessary part of the change process and, if handled properly, can serve as the engine of progress.
Thus, a key imperative for a leader trying to achieve significant change is to manage people’s passionate differences in a way that diminishes theft destructive potential and constructively harnesses their energy. Two techniques can help you achieve this. First, create a secure place where the conflicts can freely bubble up. Second, control the temperature to ensure that the conflict doesn’t boil over-and burn you in the process.
The vessel in which a conflict is simmered- in which clashing points of view mix, lose some of their sharpness, and ideally blend into consensus- will look and feel quite different in different contexts. It may be a protected physical space, perhaps an off-site location where an outside facilitator helps a group work through its differences. It may be a clear set of rules and processes that give minority voices confidence that they will be heard without having to disrupt the proceedings to gain attention. It may be the shared language and history of an organization that binds people together through trying times. Whatever its form, it is a place or a means to contain the roiling forces unleashed by the threat of major change.
But a vessel can withstand only so much strain before it blows. A huge challenge you face as a leader is keeping your employees’ stress at a productive level. The success of the change effort-as well as your own authority and even survival- requires you to monitor your organization’s tolerance for heat and then regulate the temperature accordingly.
You first need to raise the heat enough that people sit up, pay attention, and deal with the real threats and challenges facing them. After all, without some distress, there’s no incentive to change. You can constructively raise the temperature by focusing people’s attention on the hard issues, by forcing them to take responsibility for tackling and solving those issues, and by bringing conflicts occurring behind closed doors out into the open.
But you have to lower the temperature when necessary to reduce what can be counterproductive turmoil. You can turn down the heat by slowing the pace of change or by tackling some relatively straightforward technical aspect of the problem, thereby reducing people’s anxiety levels and allowing them to get warmed up for bigger challenges. You can provide structure to the problem-solving process, creating work groups with specific assignments, setting time parameters, establishing rules for decision making, and outlining reporting relationships. You can use humor or find an excuse for a break or a party to temporarily ease tensions. You can speak to people’s fears and, more critically, to their hopes for a more promising future. By showing people how the future might look, you come to embody hope rather than fear, and you reduce the likelihood of becoming a lightning rod for the conflict.
The aim of both these tactics is to keep the heat high enough to motivate people but low enough to prevent a disastrous explosion-what we call a “productive range of distress.” Remember, though, that most employees will reflexively want you to turn down the heat; their complaints may in fact indicate that the environment is just right for hard work to get done.
We’ve already mentioned a classic example of managing the distress of fundamental change: Franklin Roosevelt during the first few years of his presidency. When he took office in 1933, the chaos, tension, and anxiety brought on by the Depression ran extremely high. Demagogues stoked class, ethnic, and racial conflict that threatened to tear the nation apart. Individuals feared an uncertain future. So Roosevelt first did what he could to reduce the sense of disorder to a tolerable level. He took decisive and authoritative action- he pushed an extraordinary number of bills through Congress during his fabled first 100 days-and thereby gave Americans a sense of direction and safety, reassuring them that they were in capable hands. In his fireside chats, he spoke to people’s anxiety and anger and laid out a positive vision for the future that made the stress of the current crisis bearable and seem a worthwhile price to pay for progress.
But he knew the problems facing the nation couldn’t be solved from the White House. He needed to mobilize citizens and get them to dream up, try out, fight over, and ultimately own the sometimes painful solutions that would transform the country and move it forward. To do that, he needed to maintain a certain level of fermentation and distress. So, for example, he orchestrated conflicts over public priorities and programs among the large cast of creative people he brought into the government. By giving the same assignment to two different administrators and refusing to clearly define their roles, he got them to generate new and competing ideas. Roosevelt displayed both the acuity to recognize when the tension in the nation had risen too high and the emotional strength to take the heat and permit considerable anxiety to persist.
Place the work where it belongs. Because major change requires people across an entire organization to adapt, you as a leader need to resist the reflex reaction of providing people with the answers. Instead, force yourself to transfer, as Roosevelt did, much of the work and problem solving to others. If you don’t, real and sustainable change won’t occur. In addition, it’s risky on a personal level to continue to hold on to the work that should be done by others.
As a successful executive, you have gained credibility and authority by demonstrating your capacity to solve other people’s problems. This ability can be a virtue, until you find yourself faced with a situation in which you cannot deliver solutions. When this happens, all of your habits, pride, and sense of competence get thrown out of kilter because you must mobilize the work of others rather than find the way yourself. By trying to solve an adaptive challenge for people, at best you will reconfigure it as a technical problem and create some short-term relief. But the issue will not have gone away.
In the 1994 National Basketball Association Eastern Conference semifinals, the Chicago Bulls lost to the New York Knicks in the first two games of the best-of-seven series. Chicago was out to prove that it was more than just a one-man team, that it could win without Michael Jordan, who had retired at the end of the previous season.
In the third game, the score was tied at 102 with less than two seconds left. Chicago had the ball and a time-out to plan a final shot. Coach Phil Jackson called for Scottie Pippen, the Bulls’ star since Jordan had retired, to make the inbound pass to Toni Kukoc for the final shot. As play was about to resume, Jackson noticed Pippen sitting at the far end of the bench. Jackson asked him whether he was in or out. “I’m out,” said Pippen, miffed that he was not tapped to take the final shot. With only four players on the floor, Jackson quickly called another time-out and substituted an excellent passer, the reserve Pete Myers, for Pippen. Myers tossed a perfect pass to Kukoc, who spun around and sank a miraculous shot to win the game.
The Bulls made their way back to the locker room, their euphoria deflated by Pippen’s extraordinary act of insubordination. Jackson recalls that as he entered a silent room, he was uncertain about what to do. Should he punish Pippen? Make him apologize? Pretend the whole thing never happened? All eyes were on him. The coach looked around, meeting the gaze of each player, and said, “What happened has hurt us. Now you have to work this out.”
Jackson knew that if he took action to resolve the immediate crisis, he would have made Pippen’s behavior a matter between coach and player. But he understood that a deeper issue was at the heart of the incident: Who were the Chicago Bulls without Michael Jordan? It wasn’t about who was going to succeed Jordan, because no one was; it was about whether the players could jell as a team where no one person dominated and every player was willing to do whatever it took to help. The issue rested with the players, not him, and only they could resolve it. It did not matter what they decided at that moment; what mattered was that they, not Jackson, did the deciding. What followed was a discussion led by an emotional Bill Cartwright, a team veteran. According to Jackson, the conversation brought the team closer together. The Bulls took the series to a seventh game before succumbing to the Knicks.
Jackson gave the work of addressing both the Pippen and the Jordan issues back to the team for another reason: If he had taken ownership of the problem, he would have become the issue, at least for the moment. In his case, his position as coach probably wouldn’t have been threatened. But in other situations, taking responsibility for resolving a conflict within the organization poses risks. You are likely to find yourself resented by the faction that you decide against and held responsible by nearly everyone for the turmoil your decision generates. In the eyes of many, the only way to neutralize the threat is to get rid of you.

To survive, you need a sanctuary where you can reflect on the previous day’s journey, renew your emotional resources, and recalibrate your moral compass.
Despite that risk, most executives can’t resist the temptation to solve fundamental organizational problems by themselves. People expect you to get right in there and fix things, to take a stand and resolve the problem. After all, that is what top managers are paid to do. When you fulfill those expectations, people will call you admirable and courageous- even a “leader”-and that is flattering. But challenging your employees’ expectations requires greater courage and leadership.
The Dangers Within
We have described a handful of leadership tactics you can use to interact with the people around you, particularly those who might undermine your initiatives. Those tactics can help advance your initiatives and, just as important, ensure that you remain in a position where you can bring them to fruition. But from our own observations and painful personal experiences, we know that one of the surest ways for an organization to bring you down is simply to let you precipitate your own demise.
In the heat of leadership, with the adrenaline pumping, it is easy to convince yourself that you are not subject to the normal human frailties that can defeat ordinary mortals. You begin to act as if you are indestructible. But the intellectual, physical, and emotional challenges of leadership are fierce. So, in addition to getting on the balcony, you need to regularly step into the inner chamber of your being and assess the tolls those challenges are taking. If you don’t, your seemingly indestructible self can self-destruct. This, by the way, is an ideal outcome for your foes-and even friends who oppose your initiative-because no one has to feel responsible for your downfall.
Manage your hungers. We all have hungers, expressions of our normal human needs. But sometimes those hungers disrupt our capacity to act wisely or purposefully. Whether inherited or products of our upbringing, some of these hungers may be so strong that they render us constantly vulnerable. More typically, a stressful situation or setting can exaggerate a normal level of need, amplifying our desires and overwhelming our usual self-discipline. Two of the most common and dangerous hungers are the desire for control and the desire for importance.
Everyone wants to have some measure of control over his or her life. Yet some people’s need for control is disproportionately high. They might have grown up in a household that was either tightly structured or unusually chaotic; in either case, the situation drove them to become masters at taming chaos not only in their own lives but also in their organizations.
That need for control can be a source of vulnerability. Initially, of course, the ability to turn disorder into order may be seen as an attribute. In an organization facing turmoil, you may seem like a godsend if you are able (and desperately want) to step in and take charge. By lowering the distress to a tolerable level, you keep the kettle from boiling over.
But in your desire for order, you can mistake the means for the end. Rather than ensuring that the distress level in an organization remains high enough to mobilize progress on the issues, you focus on maintaining order as an end in itself. Forcing people to make the difficult trade-offs required by fundamental change threatens a return to the disorder you loathe. Your ability to bring the situation under control also suits the people in the organization, who naturally prefer calm to chaos. Unfortunately, this desire for control makes you vulnerable to, and an agent of, the organization’s wish to avoid working through contentious issues. While this may ensure your survival in the short term, ultimately you may find yourself accused, justifiably, of failing to deal with the tough challenges when there was still time to do so.
Most people also have some need to feel important and affirmed by others. The danger here is that you will let this affirmation give you an inflated view of yourself and your cause. A grandiose sense of self-importance often leads to self-deception. In particular, you tend to forget the creative role that doubt-which reveals parts of reality that you wouldn’t otherwise see- plays in getting your organization to improve. The absence of doubt leads you to see only that which confirms your own competence, which will virtually guarantee disastrous missteps.
Another harmful side effect of an inflated sense of self-importance is that you will encourage people in the organization to become dependent on you. The higher the level of distress, the greater their hopes and expectations that you will provide deliverance. This relieves them of any responsibility for moving the organization forward. But their dependence can be detrimental not only to the group but to you personally. Dependence can quickly turn to contempt as your constituents discover your human shortcomings.
Two well-known stories from the computer industry illustrate the perils of dependency-and how to avoid them. Ken Olsen, the founder of Digital Equipment Corporation, built the company into a 120,000-person operation that, at its peak, was the chief rival of IBM. A generous man, he treated his employees extraordinarily well and experimented with personnel policies designed to increase the creativity, teamwork, and satisfaction of his workforce. This, in tandem with the company’s success over the years, led the company’s top management to turn to him as the sole decision maker on all key issues. His decision to shun the personal computer market because of his belief that few people would ever want to own a PC, which seemed reasonable at the time, is generally viewed as the beginning of the end for the company. But that isn’t the point; everyone in business makes bad decisions. The point is, Olsen had fostered such an atmosphere of dependence that his decisions were rarely challenged by colleagues- at least not until it was too late.
Contrast that decision with Bill Gates’s decision some years later to keep Microsoft out of the Internet business. It didn’t take long for him to reverse his stand and launch a corporate overhaul that had Microsoft’s delivery of Internet services as its centerpiece. After watching the rapidly changing computer industry and listening carefully to colleagues, Gates changed his mind with no permanent damage to his sense of pride and an enhanced reputation due to his nimble change of course.
Anchor yourself. To survive the turbulent seas of a change initiative, you need to find ways to steady and stabilize yourself. First, you must establish a safe harbor where each day you can reflect on the previous day’s journey, repair the psychological damage you have incurred, renew your stores of emotional resources, and recalibrate your moral compass. Your haven might be a physical place, such as the kitchen table of a friend’s house, or a regular routine, such as a daily walk through the neighborhood. Whatever the sanctuary, you need to use and protect it. Unfortunately, seeking such respite is often seen as a luxury, making it one of the first things to go when life gets stressful and you become pressed for time.
Second, you need a confidant, someone you can talk to about what’s in your heart and on your mind without fear of being judged or betrayed. Once the undigested mess is on the table, you can begin to separate, with your confidant’s honest input, what is worthwhile from what is simply venting. The confidant, typically not a coworker, can also pump you up when you’re down and pull you back to earth when you start taking praise too seriously. But don’t confuse confidants with allies: Instead of supporting your current initiative, a confidant simply supports you. A common mistake is to seek a confidant among trusted allies, whose personal loyalty may evaporate when a new issue more important to them than you begins to emerge and take center stage.
Perhaps most important, you need to distinguish between your personal self, which can serve as an anchor in stormy weather, and your professional role, which never will. It is easy to mix up the two. And other people only increase the confusion: Colleagues, subordinates, and even bosses often act as if the role you play is the real you. But that is not the case, no matter how much of yourself-your passions, your values, your talents- you genuinely and laudably pour into your professional role. Ask anyone who has experienced the rude awakening that comes when they leave a position of authority and suddenly find that their phone calls aren’t returned as quickly as they used to be.
That harsh lesson holds another important truth that is easily forgotten: When people attack someone in a position of authority, more often than not they are attacking the role, not the person. Even when attacks on you are highly personal, you need to read them primarily as reactions to how you, in your role, are affecting people’s lives. Understanding the criticism for what it is prevents it from undermining your stability and sense of self-worth. And that’s important because when you feel the sting of an attack, you are likely to become defensive and lash out at your critics, which can precipitate your downfall.
We hasten to add that criticism may contain legitimate points about how you are performing your role. For example, you may have been tactless in raising an issue with your organization, or you may have turned the heat up too quickly on a change initiative. But, at its heart, the criticism is usually about the issue, not you. Through the guise of attacking you personally, people often are simply trying to neutralize the threat they perceive in your point of view. Does anyone ever attack you when you hand out big checks or deliver good news? People attack your personality, style, or judgment when they don’t like the message.
When you take “personal” attacks personally, you unwittingly conspire in one of the common ways you can be taken out of action- you make yourself the issue. Contrast the manner in which presidential candidates Gary Hart and Bill Clinton handled charges of philandering. Hart angrily counterattacked, criticizing the scruples of the reporters who had shadowed him. This defensive personal response kept the focus on his behavior. Clinton, on national television, essentially admitted he had strayed, acknowledging his piece of the mess. His strategic handling of the situation allowed him to return the campaign’s focus to policy issues. Though both attacks were extremely personal, only Clinton understood that they were basically attacks on positions he represented and the role he was seeking to play.
Do not underestimate the difficulty of distinguishing self from role and responding coolly to what feels like a personal attack-particularly when the criticism comes, as it will, from people you care about. But disciplining yourself to do so can provide you with an anchor that will keep you from running aground and give you the stability to remain calm, focused, and persistent in engaging people with the tough issues.
Why Lead?
We will have failed if this “survival manual” for avoiding the perils of leadership causes you to become cynical or callous in your leadership effort or to shun the challenges of leadership altogether. We haven’t touched on the thrill of inspiring people to come up with creative solutions that can transform an organization for the better. We hope we have shown that the essence of leadership lies in the capacity to deliver disturbing news and raise difficult questions in a way that moves people to take up the message rather than kill the messenger. But we haven’t talked about the reasons that someone might want to take these risks.
Of course, many people who strive for high-authority positions are attracted to power. But in the end, that isn’t enough to make the high stakes of the game worthwhile. We would argue that, when they look deep within themselves, people grapple with the challenges of leadership in order to make a positive difference in the lives of others.
When corporate presidents and vice presidents reach their late fifties, they often look back on careers devoted to winning in the marketplace. They may have succeeded remarkably, yet some people have difficulty making sense of their lives in light of what they have given up. For too many, their accomplishments seem empty. They question whether they should have been more aggressive in questioning corporate purposes or creating more ambitious visions for their companies.
Our underlying assumption in this article is that you can lead and stay alive -not just register a pulse, but really be alive. But the classic protective devices of a person in authority tend to insulate them from those qualities that foster an acute experience of living. Cynicism, often dressed up as realism, undermines creativity and daring. Arrogance, often posing as authoritative knowledge, snuffs out curiosity and the eagerness to question. Callousness, sometimes portrayed as the thick skin of experience, shuts out compassion for others.
The hard truth is that it is not possible to know the rewards and joys of leadership without experiencing the pain as well. But staying in the game and bearing that pain is worth it, not only for the positive changes you can make in the lives of others but also for the meaning it gives your own.
~~~~~~~~
By Ronald A. Heifetz and Marty Linsky

Ronald A. Heifetz and Marty Linsky teach leadership at the John F. Kennedy School of Government at Harvard University in Cambridge, Massachusetts. They are partners of Cambridge Leadership Associates, a firm that consults to senior executives on the practice of leadership (www.cambridge-leadership.com). They are also the coauthors of Leadership on the Line: Staying Alive Through the Dangers of Leading (Harvard Business School Press, 2002),from which this article is adapted.
Adaptive Versus Technical Change: Whose Problem Is It?
The importance-and difficulty-of distinguishing between adaptive and technical change can be illustrated with an analogy. When your car has problems, you go to a mechanic. Most of the time, the mechanic can fix the car. gut if your car troubles stem from the way a family member drives, the problems are likely to recur. Treating the problems as purely technical ones-taking the car to the mechanic time and again to get it back on the road-masks the real issues. Maybe you need to get your mother to stop drinking and driving, get your grandfather to give up his driver’s license, or get your teenager to be more cautious. Whatever the underlying problems, the mechanic can’t solve them. Instead, changes in the family need to occur, and that won’t be easy. People will resist the moves, even denying that such problems exist. That’s because even those not directly affected by an adaptive change typically experience discomfort when someone upsets a group’s or an organization’s equilibrium.
Such resistance to adaptive change certainly happens in business. Indeed, it’s the classic error: Companies treat adaptive challenges as if they were technical problems. For example, executives attempt to improve the bottom line by cutting costs across the board. Not only does this avoid the need to make tough choices about which areas should be trimmed, it also masks the fact that the company’s real challenge lies in redesigning its strategy.
Treating adaptive challenges as technical ones permits executives to do what they have excelled at throughout their careers: solve other people’s problems. And it allows others in the organization to enjoy the primordial peace of mind that comes from knowing that their commanding officer has a plan to maintain order and stability. After all, the executive doesn’t have to instigate-and the people don’t have to undergo-uncomfortable change. Most people would agree that, despite the selective pain of a cost-cutting exercise, it is less traumatic than reinventing a company.
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What Does SocialJustice Require For The Public’s Health? Public Health Ethics And Policy Imperatives
Social justice demands more than fair distribution of resources in extreme public health emergencies.
by Lawrence 0. Gostin and Madison Powers
ABSTRACT: Justice is so central to the mission of public health that it has been described as the field’s core value. This account of justice stresses the fair disbursement of common advantages and the sharing of common burdens. It captures the twin moral impulses that animate public health: to advance human well-being by improving health and to do so particularly by focusing on the needs of the most disadvantaged. This Commentary explores how social justice sheds light on major ongoing controversies in the field, and it provides examples of the kinds of policies that public health agencies, guided by a robust conception of justice, would adopt. [Health Affairs 25, no. 4 (2006): 1053-1060; 10.1377/hlthaff .25.4.1053]
Justice is viewed as so central to the mission of public health that it
has been described as the field’s core value: “The historic dream of public health…is a dream of social justice,”‘ This Commentary addresses a single question of extraordinary social and political importance: What does social justice re- quire for the public’s health? Our thesis is that justice can be an important organizing principle for public health.

Justice alone cannot determine the “correct” policy or supply an answer to every question regarding the broad direction for public health; neither can any other single organizing principle. However, there are certain core commitments that all who embrace even a modest conception of social justice recognize as important, and those commitments can shed light on the major ongoing controversies in the field: the legitimate scope of public health, the balance between public health and
Larry Gostin (gostin@law.georgetown.edu) is associate dean and aprofessor at the Georgetown University Law Center in Washington, D.C; director ofthe university’s Centerfor Law and the Public’s Health; and a professor at thefohns Hopkins Bloomberg School of Public Health in Baltimore, Maryland. Madison Powers is director and senior research scholar at the Kennedy Institute of Ethics, Georgetown University, and an associate professor in its Department of-philosophy.
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civil liberties, and the appropriate roles of the federal government and the states. More importantly, this paper shows how public health based on social justice gives rise to important policy imperatives such as improving the public health sys- tem, reducing socioeconomic disparities, addressing health determinants, and planning for health emergencies with an eye on the needs of the most vulnerable. Before examining the major controversies and making policy recommendations, we provide our particular account of justice in public health.
What is ‘Justice,’ And How important is it in Public Health?
Among the most basic and commonly understood meanings of justice is fairness or reasonableness, especially in the way people are treated or decisions are made.-^ Our account of justice stresses the fair disbursement of common advantages and the sharing of common burdens. It captures the twin moral impulses that animate public health: to advance human well-being by improving health and to do so by focusing on the needs of the most disadvantaged. An integral part of bringing good health to all is the task of identifying and ameliorating patterns of systematic dis- advantage that undermine the well-being of people whose prospects for good health are so limited that their life choices are not even remotely like those of others.’ These two aspects of justice—health improvement for the population and fair treatment of the disadvantaged—create a richer understanding of public health.
A core insight of social justice is that there are multiple causal pathways to numerous dimensions of disadvantage. These include poverty, substandard housing, poor education, unhygienic and polluted environments, and social disintegration. These and many other causal agents lead to systematic disadvantage not only in health, but also in nearly every aspect of social, economic, and political life. In- equalities beget other inequalities, and existing inequalities compound, sustain, and reproduce a multitude of deprivations.”*
Our account of social justice is interventionist, not passive or market-driven, vigorously addressing the determinants of health throughout the lifespan. It recognizes that there are multiple causes of ill and good health, that policies and practices affecting health also affect other valued dimensions of life, and that health is intimately connected to many of the important goods in life. Empirical inquiries, therefore, are critical to justice in public health. Data can help determine who are most vulnerable and at greatest risk, how best to reduce the risk or ameliorate the harm, and how to fairly distribute services and benefits.
The Justice Perspective in Public Health
The field of public health is in the midst of a crisis of public confidence. American culture openly tolerates the expression and enjoyment of wealth and privilege and is inclined to view health as a matter of personal responsibility. Meanwhile, the public has become skeptical of government’s ability to ameliorate the harshest consequences of socioeconomic disparities. At its deepest level, some believe that
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government’s purpose should not be to redress economic and social disadvantage, and this may be doubly so for administrative agencies dedicated to public health and the pursuit of science. We believe that it is time to rethink this view, and the justice perspective offers an alternative. Values of socioeconomic fairness are just as important to health as the prevailing values of personal license and free enterprise. The justice perspective offers a different way of seeing problems that have long plagued the field of public health.
• Legitimate scope of the public health enterprise. Perhaps the deepest, most persistent critique of public health is that the field has strayed beyond its natural boundaries. Instead of focusing solely on narrow interventions for discrete injuries and diseases, the field has turned its attention to broader health determinants. It is when public health strays into the social/political sphere in matters of war, violence, poverty, and racism that critics become most upset.
The justice perspective does not provide a definitive defense against claims of overreaching. But social justice does provide a counterweight to the prevailing political view of health as primarily a private matter. The justice perspective shows why health is a matter of public concern, with the state having a role not only in the traditional areas of infectious diseases and sanitation, but also in emerging areas such as chronic diseases caused by diet, lifestyle, and the environment. Public health agencies have an obligation to address the root causes of ill health, even while they recognize that socioeconomic determinants have many causes, and solutions, that are beyond public health’s exclusive expertise.
• Balancing Individual and collective interests. The exercise of the state’s coercive power has been highly contentious throughout U.S. history. When public health officials act, they face troubling conflicts between the collective benefits of population health on the one hand, and personal and economic interests on the other. Public health powers encroach on fundamental civil liberties such as privacy, bodily integrity, and freedom of movement and association. Sanitary regulations similarly intrude on economic liberties such as freedom of contract, pursuit of professional status, and use of personal property. Justice demands that government take actions to safeguard the public’s health, but that it do so with respect for individuals and sensitivity to the needs of the underprivileged.
In the realm of public health and civil liberties, then, both sides claim the mantle of justice. Finding an appropriate balance is not easy and is fraught with controversy. What is most important to justice is abiding by the rule of law, which re- quires modern public health statutes that designate clear authority to act and provide fair processes. Policymakers, therefore, should modernize antiquated public health laws to provide adequate power to reduce major risks to the population but ensure that government power is exercised proportionately and fairly.^ Fairness requires just distributions of burdens and benefits to all, but also procedural due process for people subjected to compulsory interventions.
Certainly, the justice perspective cannot answer many of the most perplexing
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problems at the intersection of public health and civil liberties such as paternalistic interventions (for example, seat belt laws) or the exercise of powers in health emergencies (for example, avian flu or bioterrorism). These and many other problems pose major dilemmas for the field that neither considerations of justice nor traditional arguments based in beneficence can readily resolve. However, a more serious failure of public policy would be a failure to recognize and give great weight to the demands of social justice when faced with such challenges.
• National, state, and local public health functions. The arguments for and against the centralization of political power have remained largely the same over the course of U.S. history and are part of entrenched political ideologies. There is no simple resolution, and initially it might seem that the justice perspective can shed little light on this contentious area. Considerations of social justice do not side with either of the traditional combatants in the federalism debates, as they neither favor federal nor state action. What justice does do is insist that governmental action ad- dress the major causes of ill health, particularly among the disadvantaged; that commitment has major implications for political and social coordination.
The justice perspective’s emphasis on the multicausal and interactive determinants of health suggests that strategic opportunities for prevention and amelioration of ill health arise at every level of governmental interaction. The challenge of combating the threat of systematic disadvantage can be met only with a systematic response among all levels of government. The level of government best situated for dealing with public health threats depends on the evidence identifying the nature and origin of the specific threat, the resources available to each unit for addressing the problem, and the probability of strategic success.
National obligations. The national government has a duty to create the capacity to undertake essential public health services. A national commitment to capacity building is important because public needs for health and wellbeing are universal
and compelling. The federal government should recognize these needs and invest in a strong public health system. Certain problems demand national attention. A health threat, such as epidemic disease or environmental pollution, might span many states, regions, or the whole country. Further, the solution to problems such as those related to foreign or interstate commerce could be beyond the jurisdiction of individual states. Finally, states simply might lack the expertise or resources to mount an effective response in a major public health emergency.
State/local obligations. Armed with sufficient resources and tools, states and localities have an obligation to fulfill core public health functions such as diagnosing
and investigating health threats, informing and educating the public, mobilizing community partnerships, and enforcing state health laws. States and localities are closer to the people and to the problems causing ill health. Delivering public health services requires local knowledge and direct political accountability. States and localities are also often the preferable unit of government when dealing with complex, poorly understood problems. In such cases, the idea of a “laboratory of
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the states” enables local officials to seek innovative solutions.
Harmonized engagement. Because justice emphasizes the multicausal, interactive character of health threats, a system of overlapping and shared responsibility among federal, state, and local governments will most often be required. Governments at all levels have differing degrees of responsibility. This insight was illustrated poignantly during the response to the Gulf Coast hurricanes. It was not that a particular political unit should have had primacy. Rather, each should have played a unique role in a well-coordinated effort.
The Policy imperatives Of The Justice Perspective
The public health community has not been successful in gaining attention to or resources for its core mission and essential services. Outside of health emergencies, the public does not demonstrate any particular interest in public health as a priority, and this lack of interest shows in chronic underfunding. From a fiscal perspective, only a tiny fraction of health dollars goes to prevention and population-based services.* Even when attention and resources are ample, it is usually in immediate response to some actual or perceived threat. This leads not to core, stable funding and attention but, rather, to a “disease du jour” mentality. This type of response creates silos, disproportionately funds biomedical solutions, and poses a “no-win” situation for public health agencies, which must respond to the latest fashion but seldom gain the kind of ongoing political attention and economic re- sources they need to improve the public’s health.
The justice perspective offers an opportunity to change this dynamic, and the remainder of this Commentary offers concrete proposals based on the imperatives of population improvement and just distribution of benefits.
• The public health system. Justice, with its concern for human well-being, re- quires a serious commitment to the public’s health. It is for that reason that justice demands a tangible, long-term pledge to the public’s health and the needs of the least well-off. Such a commitment, as countless reports have made clear, is lacking.” Funding for prevention and population-based services is inordinately low, and categorical funding for special programs such as bioterrorism and avian flu is limited to a single issue and is time restricted.
To assure that actions can be taken to protect, promote, and provide for the health of the public, there must be a substantial and stable commitment to the public’s health at the federal, state, and local levels. Given the gravity and importance of the situation. Congress and the executive branch should create a Trust Fund for Public Health to provide generous and stable resources to rebuild the eroded public health infrastructure and implement core public health functions. Nongovernmental trust-fund approaches, implemented in other countries, should also be explored. The Public Health Leadership Initiative, established by the Trust for America’s Health (TFAH), recommends annual, sustained spending of $1.5-$2 billion increase to ensure an adequate public health infrastructure.
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• Addressing health determinants. If justice is outcome oriented, then inevitably public health must deal with the underlying causes of poor and good health. The key health determinants include the built environment (for example, transportation and buildings); the natural environment (for example, clean air and water); the in- formational environment (for example, health information and advertising restrictions); the social environment (for example, social networks and support); and the economic environment (socioeconomic status),’ These are all public health problems, but they are not solvable solely by public health agencies. Public health re- searchers and agencies can provide the intellectual tools for understanding the factual basis of the problems policymakers face. They can act directly and as conveners that mobilize and coordinate government agencies, health care institutions, businesses, the media, academia, and the community.
Obesity policy offers an apt illustration of the numerous ways that public health, together with its partners, can act on the root causes of ill health. By a combination of zoning, public construction, taxation, incentives, regulation, and health information, the state could encourage citizens to eat healthier diets and maintain more active lifestyles. This could be accomplished by changing the inner city, for example, to favor supermarkets over fast foods, recreational facilities and green spaces over roads, mass transportation over automobiles, and so forth. It could involve transformation of schools to ensure healthier snacks and lunches, physical activity, and health education. Critics complain that diet and lifestyle are personal choices outside the appropriate realm of government. However, there is nothing inherently wrong with having the state make healthier choices easier for people to make,
• Fair treatment of the disadvantaged. Fair distribution of burdens and benefits, as discussed, is a core attribute of justice. Allocations based on the market or political influence favor the rich, powerful, and socially connected. Even neutral or random allocations can be unjust because they do not benefit those with greatest need. For example, health officials who direct a population to evacuate or shelter in place should foresee that the poor will not have private transportation or the means to stock up on food or supplies. For that reason, justice requires public health officials to devise plans and programs with particular attention to the disadvantaged. Fair distributions should be integral to public health policy and practice, but they take on particular importance when planning for health emergencies or when there is extreme scarcity.
Health emergencies threaten the entire community, but the poor and disabled are at heightened risk. Social justice thus demands more than fair distribution of resources in extreme health emergencies, A failure to act expeditiously and with equal concern for all citizens, including the poor and less powerful, predictably harms the whole community by eroding public trust and undermining social cohesion. It signals to those affected and to everyone else that the basic human needs of some matter less than those of others, and it thereby fails to show the respect
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“The aims of public health deserve a great deal more societal attention and resources than the political community has allowed.”
due to all members of the community. Social justice thus encompasses not only a core commitment to a fair distribution of resources, but it also calls for policies of action that are consistent with the preservation of human dignity and the showing of equal respect for the interests of all members of the community.
• Planning for emergencies involving scarce life-saving resources. Health emergencies pose the potential for mass illness and death, often resulting in extreme scarcity of medical countermeasures, hospital beds, and other essential resources. Rarely will there be sufficient stockpiles or surge capacity to meet mass needs. For example, the U.S. influenza preparedness plan anticipates marked shortages of vaccines, antiviral medications, and medical equipment.
What does justice tell us about how to ration scarce, life-saving resources? In the context of influenza, the United States focuses on key personnel and sectors such as government, biomedical researchers, the pharmaceutical industry, health care professionals, and essential workers or first responders. These apparently neutral categories mask injustice. In each case, people gain access to life-saving technologies based on their often high-status employment. This kind of health planning leaves out, by design, those who are unemployed or in “nonessential” jobs—a proxy for the displaced and devalued members of society. Consequently, public health planning based on pure utility, although understandable, fails to have sufficient regard for the disenfranchised in society.10″
• Fair distribution from a global perspective. Perhaps the most extreme injustices arise in the global allocation of health resources. Developing countries suffer the multiple, compounding burdens of destitution (lack of medical equipment, health professionals, and hospitals), impoverished environments (drought, famine, and contaminated drinking water), and extremely poor health (tuberculosis, malaria, and HIV). They also lack a scientific infrastructure. Realistically, scarce re- sources will go to those countries where products are owned and manufactured. This reality can have devastating consequences for poor countries that cannot compete economically for expensive health resources. Social justice views all lives as having equal value, so there is a moral justification for fair allocation from a global perspective. Even from a less altruistic perspective there are reasons to invest in poor regions. Improved surveillance and response can help in early detection and containment of infectious disease outbreaks, affording universal benefits.
A Policy Landscape informed By Social Justice
What would the policy landscape look like if it were informed by a robust conception of social justice? The political community would embrace, rather than condemn, a wide scope for the public health enterprise; value the public good as
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much as personal and economic liberty; view the public good as involving a commitment to the health and equal worth of all members of the community; and view federalism as a shared responsibility for health improvement rather than an ideological battleground between national power and states rights.
Social justice would spur important policy shifts. Political leaders would create a trust fund allocating funds on a sustained basis sufficient to assure an adequate public health infrastructure; use a variety of tools (such as zoning, taxation, incentives, regulations, and information) to address the determinants of ill health, including reduction of socioeconomic disparities; devise programs and plans to as- sure the health and safety of the most vulnerable, particularly in public health emergencies; and devote substantial resources to meeting global needs for essential public health services. These measures, and many more, would not ensure equality in health but would soften some of the most egregious inequities.
The central claim of this Commentary is that a commitment to social justice lies at the heart of public health. This commitment is to the advancement of human well-being. It aims to lift up the systematically disadvantaged and in so doing further advance the common good by showing equal respect to all individuals and groups who make up the community. Justice in public health is purposeful, positivistic, and humanistic. The aims of public health deserve a great deal more societal attention and resources than the political community has allowed.
The authors thank Benjamin Berkman, Sloan Fellow at the Georgetown University Law Center, for research and editorial assistance
NOTES
1. D.E. Beauchamp, “Public Health as Social Justice,” in New Ethic for the Public’s Health, ed D.E. Beauchamp and B. Steinbock (New York Oxford University Press, 1999), 105-114.
2. J. Rawls, A Theory of justice (Cambridge: Harvard University Press, 1971).

3. M. Powers and R. Faden, Soda/Justice The Moral Foundations of Public Health and Health Policy (New York Ox- ford University Press, 2006).
4. Ibid
5. L.O. Gostin, “Public Health Law in an Age of Terrorism; Rethinking Individual Rights and Common Goods,” Health Affairs 21, no. 6 (2002): 79-9
6. K.W. Ellbert et aL, Measuring Expenditures for Essential Public Health Services (Washington: Public Health Foundation, 1996).

7. See, fore example. Institute of Medicine, The Future of the Public’s Health in the Twenty-first Century (Washington: National Academies Press, 2003).
8. Public Health Leadership Initiative, A Blueprint for Health)/People in Healthy Communities in Twenty-first Century (Washington: Trust for America’s Health, forthcoming).
9. LO. Gostin, J. I. Boufford and R. M. Martinez, “The Future of the Public’s Health: Vision, Values, and Strategies,” Health Affairs 23, no. 4 (2004): 96-107
10. L.O. Gostin, “Medical Counter measures for Pandemic Influenza: Ethics and the Law,” journal of the American
Medical Association 295, no. 5 (2006): 554-55

SAMPLE ANSWER

Social Justice in public health

Obesity has been associated with increased multiple pathophysiological disorders such as cardiovascular diseases, diabetes, and asthma. Obese children have also been found to be less successful into adults. This has spawned into a vicious cycle where poverty begets obesity; leading to increased poverty. Very few stakeholders seem to be bothered; and this gap must be filled to ensure that the timing bomb problem is circumvented before it explodes. Managing of organization conflict is one of the most social justice issues. These conflicts could be associated with institutional change resistance, and or clashing view point.  Institutional conflicts are essential stage in change process and could serve as the progress engine when handled carefully. It is important for a leader to manage the differences between workmates in a manner that it reduces all destructive forces and harness the workforce energy constructively (Heifetz & Linsky, 2002).

This is challenging especially for the leader because the conflict temperature could boil over and burn them in the process. Issues associated with cultural competences and weight issues are the most common social justice concerns in the public health sector. This is especially so with the increased wave of obesity in underprivileged communities. Self-awareness is one of the skills emphasized in this course.  Responding to interpersonal and group issues is associated such as addressing inequitable representations dynamics and developing an inclusive cultural society is also emphasized. Other skills enhanced includes skills  which will ensure effective transformation  such  critical analyzer,  and effective leadership to spearhead  implementation of  institutional norms  and policies which are all inclusive and equitable.  The most important skill gained is that of collaborating with other disciplinary to foster societal changes (Gostin &Powers, 2006).

References

Gostin, L., & Powers, M. (2006). What does social justice require for the public’s health? Public health ethics and policy imperatives. Health Affairs, 25(4), 1053-1060

Heifetz, R. A., & Linsky, M. (2002). A survival guide for leaders. Harvard Business Review, 80(6), 65-72.

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Ethical Implications of the Public Health Change Model

Ethical Implications of the Public Health Change Model
Ethical Implications of the Public Health Change Model

Ethical Implications of the Public Health Change Model

Order Instructions:

ANSWER THE FOLLOWING QUESTIONS:

1. Identify and discuss the ethical implications or concerns of team’s public health change model for childhood obesity. Assess and discuss this from each of these levels:

• Individual

• Organizational/group/institutional

• Community

2. Summarize the basic ethical principles and theories that are applicable here.

3. Identify the skills and resources a leader would need to bring about the proposed changes in your model in an ethical way.

USE THESE ARTICLES ONLY:

1.Kersh R, Stroup DF, Taylor WC. Childhood obesity: a framework for policy approaches and ethical considerations. Prev Chronic Dis 2011:8(5):A93. http://www.cdc.gov/pcd/issues/2011/sep/10_0273.htm. Accessed [date].

2.Crawford PB, Gosliner W, Kayman H. The ethical basis for promoting nutritional health in public schools in the United States. Prev Chronic Dis 2011;8(5):A98. http://www.cdc.gov/pcd/issues/2011/sep/10_0283.htm.

Volume 8: No. 5, September 2011

SPECIAL TOPIC
Childhood Obesity: A Framework for Policy Approaches and Ethical Considerations

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  • Abstract
  • Introduction
  • Competing Policy Solutions
  • A Framework for Ethical Issues
  • Examples of Application of the Framework
  • Discussion
  • Acknowledgments
  • Author Information
  • References

Rogan Kersh, PhD; Donna F. Stroup, PhD, MSc; Wendell C. Taylor, PhD, MPH

Suggested citation for this article: Kersh R, Stroup DF, Taylor WC. Childhood obesity: a framework for policy approaches and ethical considerations. Prev Chronic Dis 2011:8(5):A93. http://www.cdc.gov/pcd/issues/2011/sep/10_0273.htm. Accessed [date].

PEER REVIEWED

Abstract

Although obesity rates among US children have increased during the past 3 decades, effective public policies have been limited, and the quest for workable solutions raises ethical questions. To address these concerns, in 2010, the Robert Wood Johnson Foundation convened an expert panel to consider approaches to the ethics problems related to interventions for childhood obesity. On the basis of recommendations from the expert panel, we propose frameworks for policy approaches and ethical aspects of interventions and evaluation. We present these frameworks in the context of other papers in this collection and make recommendations for public health practice.

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Introduction

Childhood obesity in the United States presents major health challenges, but neither the medical industry, public health advocates, nor policy makers have identified effective ways of reversing increasing rates of obesity among youth. Policy debates often focus on low energy expenditure attributable to increasingly inactive lifestyles. However, efforts to increase physical activity among youth have limited benefits without simultaneous attention to decreasing caloric consumption. A study among middle-school children reported that risk of obesity increased by 60% for every additional sugar-sweetened beverage consumed per day, regardless of levels of exercise (1).

Although obesity is linked to unhealthy diet and insufficient physical activity, prevention efforts and responsibility for the problem remain controversial. Whose job is it to ensure that children have a healthy life: parents and caregivers, schools, communities, the state? Children may be particularly vulnerable to harm because of their limited ability to make choices, dependence on adults for food and other goods, and susceptibility to marketing.

The quest for solutions raises many ethical questions explored in this collection. Do interventions involving children raise concerns different from those for adults? Does public policy attention to childhood obesity exacerbate body-weight concerns that can fuel stigma and potentially cause bulimia and anorexia? In situations where multiple, simultaneous interventions on different levels are needed, how might testing a single intervention communicate misleading results about the efficacy of achieving sustainable reform?

In this commentary, we summarize recommendations of the expert panel. First, we present a policy framework for interventions for childhood obesity. Second, we develop a framework for addressing ethical issues. Third, we review 3 policy approaches to support this framework. Finally, we discuss the application of these frameworks for existing and planned interventions.

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Competing Policy Solutions

One perspective in US political discussions about childhood obesity emphasizes personal responsibility, holding that food consumption is an individual matter and that parents, and eventually adolescents themselves, are best situated to make consumption decisions (2,3). This view informs policy actions that emphasize improved access to volitional physical activity and healthy diets (4).

As concern over childhood obesity has increased, a competing policy framework has gained support. In an obesogenic environment, children may find their food choices influenced by availability, price, and marketing of high-fat, low-nutrient processed foods. Messages targeting youth start from an early age wherever they congregate, including at school (5). In this environmental view of childhood obesity, public officials have a responsibility to intervene through policies such as the following:
•Controlling the conditions of sale (eg, limiting what schools can offer).
•Restricting advertising of high-fat, low-nutrient foods that targets young children or using other alternatives to increase awareness of what they are eating (eg, requiring calorie labels on menus).
•Subsidizing healthier alternatives (eg, fruits and vegetables) that have much higher per-calorie costs than do most other foods, many of which are or include ingredients (eg, corn syrup and sugar) that are subsidized under US farm policies.
•Restricting or banning certain ingredients (eg, trans fats).

Policy initiatives to control availability of competitive foods have been introduced at all levels of government. One congressional bill expands the list of foods of minimal nutritional value forbidden for sale in school cafeterias and on campus (6). An example at the state level is Connecticut’s Healthy Food Certification program, which provides monetary incentives to school districts that choose to implement state nutrition standards for all foods sold to students outside reimbursable school meals (7). The effort to assess and advance policy changes as discussed in this collection raises legitimate ethical concerns, to which we now turn.

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A Framework for Ethical Issues

Box. Characteristics of State Interventions for Childhood Obesity Under the Stewardship Model

Public health programs should 1.Attempt to reduce risks for obesity that populations might impose on each other.
2.Reduce causes of obesity through legislation or regulation that creates environmental conditions that sustain good health (eg, access to healthy foods and opportunities to be physically active).
3.Emphasize attention to the health of children and other vulnerable populations (eg, those with disabilities).
4.Promote health not only by providing information but also with programs that help populations maintain exercise and healthy diets.
5.Make leading a healthy life easy.
6.Ensure that populations have access to services.
7.Strive for justice in health.

Public health programs should not
1.Coerce populations into leading healthy lives.
2.Develop and introduce interventions without the consent or participation of those affected.
3.Implement interventions that are intrusive or conflict with personal or community values.

Adapted from: Nuffield Council on Bioethics (9).

One ethical concern raised by these policy interventions is the association between individual autonomy and state authority. The libertarian perspective limits the authority of the state to ensure individual freedom, whereas utilitarian and social-contract approaches allow individual interests to be secondary to increases in overall welfare. One theory for approaching this ethical concern is provided by John Stuart Mill’s harm principle: state intervention is justified when a person’s actions affect others (8). This principle recognizes the responsibility of the state to protect vulnerable populations from harming their own (or others’) health. This harm principle can be applied to interventions for childhood obesity through a stewardship model (9), which argues that the state is a steward to people and communities (Box). A reasonable application of this stewardship role is the constitutional principle of police and public health authority explored by Harris and Graff in this collection (5).

The articles in this collection explore ethical questions about the role of the state or other societal structures in stewardship. For example, as the state attempts to protect school children by measuring and reporting body mass index (BMI), how can concerns about privacy and stigmatization be addressed (10)? Other questions concern the extent to which parents and other community members are responsible for providing children a safe environment and whether childhood obesity can be considered a child protection problem (similar to child abuse) needing societal intervention (11). Governments must prevent their actions from affecting certain communities disproportionately; for example, do taxes on sodas unjustly punish persons of lower socioeconomic levels (12)? Are state-provided interventions accessible to children with special health care needs (13)? How can we address the stigma associated with the use of the term “obese” (14)? Although food industry officials argue that marketing cannot force consumers to do anything, marketing continues to have a substantial impact. What should be the role of media literacy and restrictions on use of cartoon characters, celebrities, or health claims (5)? What can we learn from the restrictions on tobacco marketing (12)?

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Examples of Application of the Framework

We present 3 examples of policy interventions for childhood obesity to illustrate the application of these frameworks in light of the ethical issues explored in this collection.

Menu calorie labeling

In 2008, no place in the United States required restaurants to post calorie labels. Two years later, dozens of jurisdictions and the United States itself have enacted menu-labeling laws (5). However, recent studies report that calorie information may not be a determining consideration in food choices; accessibility, taste, habit, perception, peer influence, and parental modeling also influence children’s food choices (11). Thus, menu calorie labeling alone may not be effective, and communities considering this policy intervention would be well advised to consider the role of personal autonomy in implementing such interventions.

Soft drink tax

Forty states and many cities levy taxes on low-nutrition foods (12). As for taxes to decrease cigarette consumption, controlled experiments have shown that manipulations of price can yield changes in consumption (15). The number of jurisdictions with soda taxes has declined in recent years concurrent with lobbying efforts by the beverage industry, but taxes have reduced consumption and increased revenue for other health-related programs (16). Just as for menu calorie labeling, the health benefits of a soda tax as a stand-alone intervention are less clear (17).

Interventions in schools

The United States has built a public education system on the principle that no child should be denied the right to an education on the basis of socioeconomics or other challenges, yet when a child becomes obese, that child struggles to achieve academic success because of stigma, depression or anxiety, or absenteeism (18). Resources could be a factor in a school’s reliance on unregulated foods to generate revenue (19). The ethical responsibility of schools to limit soft drink sales and provide healthy meals and opportunities for physical activity and to combat the other adverse consequences of childhood obesity affecting education (20) must also be considered.

The National School Lunch Program now serves more than 30 million students (approximately 60% of attendees) daily. Although students in this program consume more milk, fruits, and vegetables and have lower intakes of sweetened beverages and candy than other students, they also consume more sodium, fat and saturated fat, and calories (21). Moreover, US school districts often contract with private beverage and food companies to sell less nutritious “competitive foods” in cafeterias and vending machines. Thus, again, a stand-alone intervention may be ineffective, and the policy interventions planned for school settings must consider these competing forces.

The stewardship role of the state gives special attention to disadvantaged populations. Approximately 13% of children in the United States have a disability or chronic condition, and 6.4 million children with disabilities are enrolled in public education. Children with functional limitations and learning disabilities are more than twice as likely to be obese as other children, and children from families with low socioeconomic status are at higher risk for obesity (22). Parents, schools, health care settings, and communities all have a role in ensuring that the risk for obesity among children with special needs is no greater than for other children (13).

Ethical review of research protocols typically emphasizes informed consent and confidentiality, the standard in most research regarding health-policy interventions for human behavior. In their role as policy makers, school administrators may implement activities affecting children. Although schools are not a research setting, concern may be raised about the extent to which families are truly informed about the activities, a matter presumably heightened by any layer of removal (eg, child to parent or administrator) from the actual participant. The question of reporting BMI among school children illustrates this problem (10). School interventions that actively involve families are more likely to be effective (11) than stand-alone interventions in schools.

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Discussion

Media reports may exacerbate eating disorders and other unhealthy weight-loss practices. Reformers eager to spread a healthy message (eg, about the dangers of smoking, drinking, or drug use) have traditionally demonized both the purveyors of undesirable substances and those who practice the risky behavior, often targeting members of comparatively dispossessed communities (23). Unlike tobacco or drugs, food is necessary for life, so the attention to reducing stigma is a necessary component of any intervention (14).

This collection of papers supports the claim that the nature of evaluation research — testing a single intervention, often during the formative stage of implementation — may mislead policy makers and the public about the efficacy of achieving sustainable reform. If one focuses on a single isolated intervention and holds other factors constant (as if that were possible), the policy change may appear to be ineffective. When evaluations of individual policies (eg, menu labels, soft drink taxes, and removal of competitive foods in schools) fall short of anticipated benefits, does this imply that we are promoting the wrong policies or that no single intervention is likely to be successful in reversing the rates of childhood obesity? Or is our evaluation framework insufficient for this situation? A single type of medical treatment often fails to address a health problem, and multiple, simultaneous interventions are often preferable. A similar approach may be the most promising means of systematically addressing childhood obesity.

The advancement and impact of policy evaluations of simultaneous interventions face 2 challenges. First, scholars should find ways to evaluate broad interventions in scientifically sound ways and must attend to collective concerns more rigorously. Evidence-based approaches (those informed by the best available scientific evidence and reflecting community preferences and feasibility) are more likely to be effective at addressing causes of childhood obesity, interventions, and policies that may work to confront those causes, in a manner acceptable to the community affected (24). Second, the separation of powers in the US legislative system, with its multiple veto points, combined with dedicated interest-group resistance to any attempts to regulate food or beverage policies, makes approval of passing even a single program difficult, much less a multifaceted, coordinated national approach to childhood obesity.

Given the urgency of the childhood obesity problem and the difficulty of personal-responsibility approaches (25), the public policy arena is the most promising response. Yet, in the United States, the time-honored policy-making practices of incrementalism are proving inadequate for the present crisis (26). For public policy to enable a response, barriers to simultaneous interventions, a new view of the role of the state, and attention to the ethical issues raised in this collection of articles will be needed.

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Acknowledgments

This article highlights ideas generated and conclusions reached at the Symposium on Ethical Issues in Interventions for Childhood Obesity, sponsored by the Robert Wood Johnson Foundation and Data for Solutions, Inc. The authors thank C. Kay Smith, MEd, who edited the papers in this Special Topic collection.

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Author Information

Corresponding Author: Donna F. Stroup, PhD, MSc, Data for Solutions, Inc, PO Box 894, Decatur, GA 30031-0894. Telephone: 404-218-0841. E-mail: donnafstroup@dataforsolutions.com.

Author Affiliations: Rogan Kersh, New York University Wagner School, New York, New York; Wendell C. Taylor, The University of Texas Health Science Center at Houston, School of Public Health, Houston, Texas.

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References

1.Ludwig DS, Peterson KE, Gortmaker SL. Relation between consumption of sugar-sweetened drinks and childhood obesity: a prospective, observational analysis. Lancet 2001;357(9255):505-8

2.Kersh T, Elbel B. Childhood obesity: public health impact and policy responses. In: Bagchi D, editor. Global view on childhood obesity: current status, consequences and prevention. Maryland Heights (MO): Elsevier Publishing; 2010.

3.Stroup DF, Johnson VR, Hahn RS, Proctor DC. Reversing the trend of childhood obesity. Prev Chronic Dis 2009;6(3):A83. http://www.cdc.gov/pcd/issues/2009/jul/08_0255.htm.

4.Brownell KD, Kersh R, Ludwig DS, Post RC, Puhl RM, Schwartz MB, Willett WC. Personal responsibility and obesity: a constructive approach to a controversial issue. Health Aff (Millwood) 2010;29(3):379-87.

5.Harris JL, Graff SK. Protecting children from harmful food marketing: options for local government to make a difference. Prev Chronic Dis 2011;8(5):A92. http://www.cdc.gov/pcd/issues/2011/sep/10_0272.htm.

6.Child Nutrition Promotion and School Lunch Protection Act of 2009, S 934, 111th Cong, 1st Sess (2009) (cf HR 1324, same title).

7.Long MW, Henderson KE, Schwartz MB. Evaluating the impact of a Connecticut program to reduce availability of unhealthy competitive food in schools. J Sch Health 2010;80(10):478-86.

8.Mill JS. On liberty. Oxford (GB): Oxford University Press; 1859. p. 21-22.

9.Nuffield Council on Bioethics. Public health: ethical issues. London (GB): Nuffield Council; 2007. http://www.nuffieldbioethics.org/public-health. Accessed June 8, 2011.

10.Phillips MM, Ryan K, Raczynski JM. Public policy versus individual rights in childhood obesity interventions: perspectives from the Arkansas experience with Act 1220 of 2003. Prev Chronic Dis 2011;8(5):A96. http://www.cdc.gov/pcd/issues/2011/sep/10_0286.htm.

11. Perryman M. Ethical family interventions for childhood obesity. Prev Chronic Dis 2011;8(5):A99. http://www.cdc.gov/pcd/issues/2011/sep/11_0038.htm.

12. Chaloupka FJ. Public policy versus individual rights and responsibility: an economist’s perspective. Prev Chronic Dis 2011;8(5):A100. http://www.cdc.gov/pcd/issues/2011/sep/10_0278.htm.

13. Minihan P, Must A, Andrewson B, Popper B. Children with special health care needs: acknowledging the dilemma of difference in policy responses to obesity. Prev Chronic Dis 2011;8(5):A95. http://www.cdc.gov/pcd/issues/2011/sep/10_0285.htm.

14. Washington RL. Childhood obesity: issues of weight bias. Prev Chronic Dis 2011;8(5):A94. http://www.cdc.gov/pcd/issues/2011/sep/10_0281.htm.

15. French SA, Story M, Jeffery RW, Snyder P, Eisenberg M, Sidebottom A, Murray D. Pricing strategy to promote fruit and vegetable purchase in high school cafeterias. J Am Diet Assoc 1997;97(9):1008-10.

16. Brownell KD, Farley T, Willett WC, Popkin BM, Chaloupka FJ, Thompson JW, Ludwig DS. The public health and economic benefits of taxing sugar-sweetened beverages. N Engl J Med 2009;361(16):1599-605.
17. Powell LM, Chriqui J, Chaloupka FJ. Associations between state-level soda taxes and adolescent body mass index. J Adolesc Health 2009;45(3 Suppl):S57-63.

18. Kearny CA. School absenteeism and school refusal behavior in youth: a contemporary review. Clin Psychol Rev 2008;28(3):451-71.

19. O’Malley PM, Johnston LD, Delva J, Bachman JG, Schulenberg JE. Variation in obesity among American secondary school students by school and school characteristics. Am J Prev Med 2007;33(4 Suppl):S187-94.

20. Crawford PB, Gosliner W, Kayman H. The ethical basis for promoting nutritional health in public schools in the United States. Prev Chronic Dis 2011;8(5):A98. http://www.cdc.gov/pcd/issues/2011/sep/10_0283.htm.

21. Musiker M. National school lunch program participation up 57 percent since 1969. US Department of Agriculture: Amber Waves 2009;7:1. http://www.ers.usda.gov/AmberWaves/March09/Indicators/InTheLongRun.htm.

22. Vieweg VR, Johnston CH, Lanier JO, Fernandez A, Pandurangi AK. Correlation between high risk obesity groups and low socioeconomic status in children. South Med J 2007;100(1):8-13.

23. Pomeranz JL. A historical analysis of public health, the law, and stigmatized social groups: the need for both obesity and weight bias legislation. Obesity (Silver Spring) 2008;16(Suppl 2):S93-103.

24. Fielding JE, Briss PA. Promoting evidence-based public health policy: can we have better evidence and more action? Health Aff (Millwood) 2006;25(4):969-78.

25. Blacksher E. Children’s health inequalities: ethical and political challenges to seeking social justice. Hastings Cent Rep 2008;38(4):28-35.

26. Kumanyika SJ. A question of competing rights, priorities, and principles: a postscript to the Robert Wood Johnson Foundation Symposium on the Ethics of Childhood Obesity Policy. Prev Chronic Dis 2011;8(5):A97. http://www.cdc.gov/pcd/issues/2011/sep/10_0289.htm.

SAMPLE ANSWER

Ethical Implications of the Public Health Change Model

Ethical implications or concerns

Individual level: the ethical implications/concerns of team’s public health change model for childhood obesity from the individual level are that people should not be coerced by public health programs into healthy lives. Kersh, Stroup and Taylor (2011) stated that a major ethical concern brought about by policy interventions entails the association between the authority of the state and an individual’s autonomy. The other concern is that interventions should not be developed and introduced without the involvement or consent of the individuals who are affected by those particular interventions (Kersh, Stroup & Taylor, 2011). As states try to protect school kids by measuring as well as reporting their body mass index, concerns regarding stigmatization and confidentiality should be addressed appropriately.

Organizational/group/institutional level: governments need to make sure that their actions do not affect people of particular communities disproportionately. Taxes on soft drinks, for instance, should not unfairly punish people from lower socio-economic status. Interventions provided by the states should be accessible to kids who have special healthcare needs (Kersh, Stroup & Taylor, 2011).

Community level: there are concerns regarding the extent to which parents along with other members of the community are accountable for offering kids an environment that is safe. Another concern is that, should childhood obesity be regarded as a child protection issue – just like child abuse – that warrants societal intervention? There is also the concern with regard to how the stigma linked to the usage of the word obese can be addressed in the communities. Moreover, there is concern regarding the role of media literacy as well as restrictions on the usage of celebrities, cartoon characters, or health claims considering that marketing activities carried out by the food industry have a great impact (Kersh, Stroup & Taylor, 2011).

Applicable basic ethical principles and theories

Autonomy: kids do not have autonomy both at school and at home considering that they lack the experience as well as knowledge necessary to select foods basing on the nutritional quality. Therefore, parents need to offer foodstuffs from which their children could choose reasonably. At school, school administrators should provide foodstuffs from which the school children can pick but limiting the foods to only those which offer nutritional benefit and not harm (Crawford, Gosliner & Kayman, 2011).

Justice: this implies that everyone has to be treated in a fair manner. One of the fundraising techniques used by schools is allowing food marketers to market beverages and foods on school ground. Crawford, Gosliner and Kayman (2011) pointed out that recurrent exposure to such marketing in schools in areas of low income in which kids are at a higher risk is actually in disagreement with social justice and fairness.

Nonmaleficence: any intervention must not bring harm, for instance offering foods that are nutritional. Offering easy access to foods of low nutritional quality has to be interpreted as causing harm. According to Crawford, Gosliner and Kayman (2011), the current situation whereby schools along with their suppliers profit from selling to school kids foods that are not healthy could be masked by the efforts made in schools to teach children how to avoid choosing foods which are less healthy that are being offered.

Skills and resources needed by a leader

The skills and resources that a leader would need in order to bring about the proposed changes in the model in an ethical way include the ability to advocate for health-policy interventions that ensure all populations have adequate access to services. The leader should also endeavor for justice and fairness in health; she should underscore attention to the children’s health as well as the health of other populations that are vulnerable such as disabled persons (Kersh, Stroup & Taylor, 2011). The leader needs to have the ability of developing programs which make living a healthy life simple. They should also be able to promote health through giving information and coming up with interventions which assist populations in maintaining healthy diets and exercise (Kersh, Stroup & Taylor, 2011). The resources needed include financial resources as well as personnel.

References

Crawford, P. B, Gosliner, W., & Kayman, H. (2011). The ethical basis for promoting nutritional health in public schools in the United States. Prev Chronic Dis ;8(5):A98. Retrieved from http://www.cdc.gov/pcd/issues/2011/sep/10_0283.htm.

Kersh, R., Stroup, D. F., & Taylor, W. C. (2011). Childhood obesity: a framework for policy approaches and ethical considerations. Prev Chronic Dis 8(5):A93.http://www.cdc.gov/pcd/issues/2011/sep/10_0273.htm. Accessed [7/2/2015].

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BUSINESS SKILLS IN PUBLIC HEALTH

Business Skills in Public Health
Business Skills in Public Health

Business Skills in Public Health

Order Instructions:

BUSINESS SKILLS IN PUBLIC HEALTH

It is increasingly vital that public health leaders learn from their business-sector counterparts, and that they import appropriate business concepts such as return-on-investment, revenue generation, and entrepreneurialism into their organizations’ operations.

For this Discussion, read and review the two articles you selected from the list of articles presented on the Learning Resources page focusing on the Management Academy for Public Health.

RESPONSE TO THE FOLLOWING QUESTIONS:
1. Briefly summarize the main points of each article. Describe what you learned from these articles regarding the specific concepts of ROI, revenue generation, social marketing, entrepreneurship, or other business planning skills.
2. In your view, were the business skills applied effectively in the situations described in the articles? Justify your position.
3. In your experiences so far with public health organizations, identify an example in which business skills were used well, or, alternatively, were used poorly.

(Note: Do not use actual names of the organizations or people.)

I HAVE SELECTED THESE TWO ARTICLES: (USE ONLY)

1. Scotten, E., Shirin L., & Absher, A. (2006). Creating community-based access to primary healthcare for the uninsured through strategic alliances and restructuring local health department programs. Journal of Public Health Management & Practice, 12(5), 446-451.

2. Umble, K., Orton, S., Rosen, B., & Ottoson, J. (2006). Evaluating the impact of the management academy for public health: developing entrepreneurial managers and organizations. Journal of Public Health Management & Practice, 12(5), 436-445.

Please apply the Application Assignment Rubric when writing the Paper.

I. Paper should demonstrate an excellent understanding of all of the concepts and key points presented in the texts.

II. Paper provides significant detail including multiple relevant examples, evidence from the readings and other sources, and discerning ideas.

III. Paper should be well organized, uses scholarly tone, follows APA style, uses original writing and proper paraphrasing, contains very few or no writing and/or spelling errors, and is fully consistent with doctoral level writing style.

IV. Paper should be mostly consistent with doctoral level writing style.

SAMPLE ANSWER

Business Skills in Public Health

In recent years, service provision at one of the county health departments began to deteriorate. The pressure for nurses working at the hospital build up, with more time and costs spent on every patient due to increased visits. The revenue collected from the services dropped due to shift experienced in the patients` mix. The hospitals` expenditures went down. To solve this problem, the health providers at the county joined the respective health to establish a system that ensured continued health care service provision to the uninsured and underinsured individuals. Community health data and specific demographics of patients were obtained prior to soliciting the required funds to solve the crisis facing the Wilkes County Health Department. The business skills applied in this situation were effective in curbing the situation. Analysis of health data and demographics, cost of operations, establishing the use of underutilized resources, establishing an organizational connection, and sourcing for funds were effective interventions to solve the problem (Scotten, Shirin and Absher, 2006). Effective business skills are an asset in any health organization. At one time, while I was still working in one of the county health departments, the organization I was working with refused to collaborate with a health department of a different county in launching a campaign for patient education of management of cardiovascular diseases due utilization of a lot of funds. Ten years later, the hospital recorded the highest number of patients who were treated for cardiovascular diseases. An analysis report showed that patients lacked relevant knowledge on management of such diseases. If the collaboration could have been effected, this outcome would not have been experienced.

Managers of health departments are required to have skills of data and financial management. They are also required to have entrepreneurial skills. Through this, they will be able to join with other public organizations to ensure efficient operation of their health departments. Management Academies have been established to equip managers of health departments with the relevant managerial skills for managing public health departments. These programs have been shown to enhance the acquisition of the relevant skills required by respective managers of public health departments (Umble et al., 2006).

References

Scotten, E., Shirin L., & Absher, A. (2006). Creating community-based access to primary healthcare for the uninsured through strategic alliances and restructuring local health department programs. Journal of Public Health Management & Practice, 12(5), 446-451.

Umble, K., Orton, S., Rosen, B., & Ottoson, J. (2006). Evaluating the impact of the management academy for public health: developing entrepreneurial managers and organizations. Journal of Public Health Management & Practice, 12(5), 436-445.

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