This Essay needs to based around electronic retailing and most importantly DIXONS CARPHONE
Understanding and Managing consumers! 2,500
Choose ONE of the following questions;
Q1: Explain the factors influencing consumer decision making in retail.
Q3: Evaluate how relationship marketing is utilized by retailers in the UK.
Q4: How can an understanding of consumer value aid marketing decisions in a retail context?
Q 5: Evaluate how an understanding of consumer emotions might be utilized by retailers.
Q 6: What is ethical marketing and why would a retailer engage. Provide practical examples.
Q 7: With more and more customers seeking value for money and discounts, is there still any merit
to relationship and services marketing?
Q 8: Explore the development and application of the marketing concept and evaluate its relevance
for contemporary retail. Provide practical examples
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Chinese relations with the outside works are informed by a history of victimization and crisis.
Chinese relations with the outside works are informed by a history of victimization and crisis. Would this be an accurate statement?
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
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Candies multiculturalism has positive effects on minorities
How Candies multiculturalism has positive effects on minorities
You MUST write the argumentative essay base on the outline I provide.
What you should use:
one academic book/2 academic journal articles/1-2 semi academic (you research based on library workshop guide)
You must complete essay worksheets I give you for every reading to record important information about each reading. You then use them in your essay. ALL ESSAY SHEETS TO SUBMIT WITH ESSAY. COUNTS TOWARD YOUR MARK.
Have an argumentative title
Have a clear thesis statement that gives your main point and argument.
Use transition words and reporting verbs for organization
Type double-spaced
Use correct punctuation
Give 8-12 short in-text citations as quotation & paraphrases in APA
***Remember: this is Process-writing and you need to take all the steps to be able to compose a qualified essay. You are not supposed to get help except from me, Writing Centre Tutors or OLC tutors or Library ESL corner. You should keep a copy of your external sources and your notes in case I ask you to present them to support the originality of your work.
Steps to take:
1. Start to think about the topic and all the readings and discussions we have had
2. Have a rough outline of your essay in mind or paper (we will have outlining session in class)
3. Select parts of the readings that you like to use as support/example/ evidence to support your main idea,
4. Mark them in your textbook and essay worksheets
5. Choose and learn the specific vocabulary/terms you need to use in essay
6. Know about how to make a simple quotation and paraphrase with citation in APA. I will teach this.
Until then, we will work on different parts of essay writing and you have the chance to practice writing some parts of it in class.
Mid-term writing assignment gives you the chance to write some parts of the essay and receive feedback from me.
Writing Centre (Ross South 5th floor) provides tutoring on all parts of assignments. Visit it online and register.
This is a general topic and you can discuss any part of it in essay as long as it is argumentative. Make sure you mark the key words in topic to use in title and thesis statement.
An argumentative essay defend and supports one side (ex. negative side) but also refers to the opposite ideas.
TOPIC
Discuss and argue the effects of Canada’s multiculturalism on minorities: does it have negative effects for example on their identity; does it lead to stereotypes and isolation; or does it have positive impact to strengthen their understanding of self and others?
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Customer Segmentation Research Study Select a research study on Customer Segmentation to share with class. Post a 500-word synopsis on of the major points from the research.
Customer Segmentation Research Study
Since discussion will focus on this one article, please include the article reference at the top of the post. After all, your article may be one that a classmate finds useful for their semester paper so let’s make it easy for them to locate your source material. Did you know that 65% to 75% of new products fail or miss their revenue targets? Why do you think that happens? Because they fail to understand what their customers truly want and instead follow a one-size-fits-all approach.
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Capstone Research on Wrongful Conviction Wrongful Conviction Senior Seminar Capstone Research Paper:
Capstone Research on Wrongful Conviction
In this senior seminar course, you will write an original capstone research paper on the death penalty, specifically focusing part of the paper on a case study of a defendant’s argument of wrongful conviction. This is NOT an opinion paper, but rather an original piece of research, with an emphasis on what you have learned in your law courses. The paper is to be no less than 10 pages of content (excluding references, title page etc.). It must be double-spaced Times Roman font with one-inch margins on all sides. The paper needs 10 scholarly sources, minimum, and 7 of the 10 must be peer-reviewed journal articles or books approved by Dr. Bellas. The other 3 can be from credible newspapers such as The New York Times, Washington Post or other credible government agencies, or think tanks etc. The contents of the research paper must include the following:
Capstone Research on Wrongful Conviction
The history of the death penalty in the United States 5 points
The history of the death penalty in three countries of your choosing other than the U.S. (try to be creative). 5 points
The methods of execution in the U.S. and how it has changed over time 5 points
Then each student in the class will research one legal case (JOHN WAYNE GACY), on a specific defendantís claim of being wrongfully convicted, and thus being sentenced to death. THIS IS THE MOST IMPORTANT PART OF YOUR RESEARCH PAPER! This section of the paper, called a case study, should make up at least 5 pages (half of your paper).
d1. You will provide a background of his/her crime. 5 points
d2. You will give the argument for why this person was correctly sentenced to death (citing evidence, criminal law, prior court cases, and constitutional issues) YOU are the prosecutor/government arguing that he/she was correctly sentenced to death. 5 points
d3. You will then play the role of the defense attorney and give the argument as to why this person should not be sentenced to death (citing evidence, criminal law, prior court cases, and constitutional arguments). 5 points
Capstone Research on Wrongful Conviction
Finally, at the end of the paper I want you to make a solid argument as to why the death penalty should or should not be the law of the land in the United States. Here, you are permitted to state your position, but it needs to be supported by research, case law etc. not just ìI think…î 8 points
References must be scholarly and at the minimum required. 4 points Page length must be appropriate. 4 points
Grammar/spelling etc. must be at a senior college student level. 4 points
Dr. Bellas will call for you to provide to him or his graduate assistant, the case study you plan on writing about several weeks before the paper is due, to ensure no two students are assigned the same case.
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Ford Motor Company Research Essay Paper In May 1968, Ford Motor Company began designing and developing a subcompact car, which it ultimately named the Ford Pinto. Because Ford wanted to gain a large market share, the entire design and development process was accelerated.
Ford Motor Company Research Essay Paper
On August 10, 1978, three Indiana teenage girls in a Ford Pinto were killed in a rear-end collision with a van. Two of the passengers were burned to death in the car, and the other was ejected from the vehicle and later died. During the investigation, law enforcement discovered drugs and alcohol in the van that rear-ended the car.
Following an investigation, the prosecutor took the unusual step of pursuing criminal charges against Ford. The charges related to specific design elements of the vehicle. The Ford Pinto was unusual because the fuel tank was located behind the rear axle instead of above it, and the distance between the rear axle and the fuel tank was only nine inches. The fuel tank was also prone to puncture in a rear-end collision because of the placement of bolts. Finally, the fuel filler pipe design made it more likely that it would disconnect from the tank in the event of an accident, which increased the likelihood of fuel spills.
Ford Motor Company Research Essay Paper
Even prior to the death of the teenage girls, Ford had been aware of the Ford Pinto susceptibility to fire in rear-end collisions. In 1973, Ford conducted an internal analysis of the costs and benefits of retrofitting existing vehicles and altering the design for the production of new vehicles. In addition, Ford considered the option of doing nothing. The cost-benefit analysis was presented to senior management, and the memorandum outlining the analysis later became public.
The following figures are from that memorandum and compare the two options: (i) repairing existing vehicles and modifying the design of vehicles to be built; and (ii) doing nothing.
Expected Cost of Repair/Modification:
Cost per unit: $11.00
Number of units: 12.5 million
Total cost: $137.5 million
Expected Costs of Accident Results (assuming out-of-court
settlements to pay the victims and their families):
Burn deaths: 180 x $200,000 per person
Ford Motor Company Research Essay Paper
Serious burn injuries: 180 x $67,000 per person
Burned-out vehicles: 2100 x $700 per vehicle
Total costs: $49.53 million
Final Analysis:
Cost of Repair/Modification: $137.50 million
Less Cost of Accident Results: $ 49.53 million
Difference/Savings: $ 71.47 million
Based upon its analysis, Ford decided not to repair existing vehicles or modify the design for vehicles it was producing. Instead, it elected to pay the victims and their families, which was estimated to produce a cost savings to the company of over $70 million dollars.
It is unclear exactly how this information was utilized by Ford management, and even today, controversy remains about how early senior managers became aware of the problem of crash-induced fires in the Ford Pinto.
Ford Motor Company Research Essay Paper
Discuss your answers to the following questions in detail and cite references to materials above and outside sources (as appropriate):
1. Is it ethical for a company, such as Ford, to perform a cost-benefit analysis when human lives are involved? Why or why not?
2. Assume that the Ford Pinto met the safety requirements imposed by law at the time. Did Ford have a higher obligation because it knew of the gas tank issues but the general public did not? Why or why not?
3.Fast forward to today. If a situation like this arose today, would a company address it in the same way as Ford did in the 1970s? Why or why not?]
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Examining how Attachment Style Relates to Therapy There is a lot of research examining attachment style and how it relates to therapy. I would like for you to describe the now 4 attachments styles (I know the textbook says 3, but psychology has evolved over the past 40 years).
Examining how Attachment Style Relates to Therapy
How do you think attachment styles affect the therapeutic relationship? What do you think your attachment style is? Why is it important to know that?
This and all assignments need to be at least two pages, researched well beyond the textbook, and appropriately cited and referenced.
Completed Matrix with Narrative Brief Summary As you complete the work on your matrix, observe how the approaches are similar and different across and down the cells.
Completed Matrix with Narrative Brief Summary
You will need to draw on those observations as you develop your narrative this week. As you prepare to develop your narrative, it is also important to organize your references so that you can refer back to the original sources. For this Assignment, you will create a brief narrative summarizing what you have learned, citing your sources. This Assignment will be a helpful guide as you read other qualitative studies for your capstone.
Completed Matrix with Narrative Brief Summary Assignment Requirements
To prepare for this Assignment:
Review the work that you have done in the last two weeks, making sure that each cell in the matrix is completed.
Create your reference list, including books and methodological articles on each area. You can use the ones listed in the Learning Resources and search for your own as well.
Write a 2- to the 3-page narrative. In your narrative, be sure to respond to the following:
Summarize what you have learned about the similarities and differences among the approaches.
Describe how what you’ve learned by developing the matrix has allowed you to choose the approach that you plan to use for your research plan in this course.
Identify the approach you intend to use for your research question.
Describe your rationale for your choice of approach.
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BMW’S ROAD TO HIGHER CUSTOMER SATISFACTION: JUST TELL ME WHAT YOU THINK!
Customer satisfaction and loyalty are critical elements in any successful marketing strategy, but they are essential when the product is purchased only once every few years. It was, therefore, of great concern to luxury automakers like Acura, Audi, and BMW when in 2014 their customer satisfaction scores all dropped below the average for the entire automobile industry.34 For years these companies had been gathering and using external primary data from their own surveys, and also relying on secondary data from sources like the American Consumer Satisfaction Index, yet satisfaction was falling. Assuming the luxury automakers were listening and responding to the data they received from existing research, it appeared the old modes of research were missing key insights. Management had a new research deliverable learn how we can improve customer satisfaction and a new research question what specific product attributes or service components are not satisfying our customers?
Questions for Consideration
1. Assuming BMW wants to learn more about what customers value in a luxury driving experience, and then make decisions based on that research, what kind(s) of market research would you recommend that might improve BMW’s understanding?
2. BMW is facing the classic quality- quantity -cost trade-off; when it seeks higher-quality information (represented by more questions), fewer responses are received or research costs are higher. Since BMW’s executives all have 25 to 30 years of experience in the automotive market, what would be the advantages and disadvantages of trusting their own experience versus spending more on market research?
3. When problems develop, like what BMW is experiencing in its research data gathering, a new, often technological solution is developed to address the issue. What might be some innovative ways to approach gaining both statistical significance (through higher response rate) and deeper context (through open-ended qualitative data)?
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Why did Europe come to dominate the world economic system by end of 19th century?
In 3-4 paragraphs describe the following: Explain why Europe came to dominate the world economic system by the end of the 19th century?
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
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