Developing Market Supply Chain Strategies

Developing Market Supply Chain Strategies Order Instructions: The writer must also use the template I had initially send to you guys about 5 weeks ago to use for all my papers.

Developing Market Supply Chain Strategies
Developing Market Supply Chain Strategies

It is critical that the writer follow all the steps on that template most importantly how the headings are structured including an abstract and the title page, page numbers, and the reference page all in APA 6th Edition.

Review the arguments made by Christopher and Towill in the article “Developing Market Specific Supply Chain Strategies.” Evaluate their thesis that there are three feasible pipeline designs for supply chains. Apply these ideas, together with any relevant concepts covered in your reading and research this week, in order to explain how one or more of these pipeline designs for supply management would fit with the strategy of global electronics company Hewlett-Packard to optimize materials and product flows. You will need to conduct independent research concerning relevant operational methods and issues at Hewlett-Packard, known for its supply chain success.

Your task is to prepare a 4-page research paper using practitioner and scholarly resources from this week’s resources below and, fully documented and cited in APA format.

Developing Market Supply Chain Strategies Resources

Articles

• Phillips, W., Lamming, R., Bessant, J., & Noke, H. (2006). Discontinuous innovation and supply relationships: Strategic dalliances. R&D Management, 36(4). Retrieved from Business Source Premier database.

This article explores the need for supply relationships to generate, support, and respond to discontinuous innovation.

• Simpson, D. F., & Power, D. J. (2005). Use the supply relationship to develop lean and green suppliers. Supply Chain Management, 10(1). Retrieved from ABI/INFORM Global database.

This doctoral research paper presents a conceptual framework for investigating the relationship between a supplier firm’s level of environmental management and the structure of the customer-supplier manufacturing relationship.

Christopher, M., & Towill, D. R. (2002). Developing market specific supply chain strategies. International Journal of Logistics Management, 13(1). Retrieved from ABI/INFORM Global database.

The authors seek to demonstrate that global supply chain strategies can be developed to achieve higher levels of customer responsiveness at the lower total cost.

Developing Market Supply Chain Strategies Sample Answer

Application and evaluation of Christopher and Towill document titled “Developing market specific supply chain strategies” on Hewlett Packard Inc.

Hewlett-Packard is renowned for its supply chain management strategy. The company has the broadest portfolio of IT products and solutions in the world.  About 650 new innovations are added to the company product line every year. The supply network consists of some 700 suppliers, about 32 manufacturing plants, 119 logistic partners and about 88 distribution hubs(Cadden& Downes, 2013). The company serves about 1 billion customers spread out in about 178 countries both directly and indirectly.  One of the major highlights of the company’s supply chain is operational effectives and efficiency. The company is relentless in its efforts to improve the supply cost structure, drive standardization and continuously improve customer satisfaction. Demand characteristics as identified by Christopher and Towill in their document  titled “Developing market specific supply chain strategies” is one of the factors that has been used by the company to design its supply chain strategy(Martin & Towill, 2002). It has been argued that instead of firms competing, it is supply chains that actually compete. The corporation competes with a large number of companies that produce products targeting the same customer. The company’s focus on relentless improvement of the supply chain cost structure is informed by the fluctuation in demand.  The company must cut costs to attract and retain valuable customers. The products that the company produces have direct competitors  (Storer & Hyland, 2011). In order to attract and retain reasonable customer numbers, the company’s supply chain strategy is aimed at cutting costs. The company also relies on supply chain design to deliver superior customer satisfaction levels. It can, therefore, be seen that demand characteristics have been used to design supply chain strategies at Hewlett Packard(Cadden& Downes, 2013).

The next factor that was identified by Christopher and Towill is product characteristics. Hewlett- Packard ensures that it delivers high-quality products to its client’s number over 1 billion globally. The company uses lean management in its production process. Lean management ensures that any wastage that is in the system is eliminated and only value-adding activities are retained in the production process. Fast changing customer needs, advancement in technology and changing market features are shortening product life-cycle (Pero & Lamberti, 2013). The company is said to be introducing about 650 new innovations each year. These are aimed at boosting the product line that the company offers to the market.  Due to the fast nature of product changes the company has a supply chain management strategy that enhances that feature. The speed at which the company reacts to demand changes influences the supply chain design. The ability of the pipeline to meet customer needs is very important to the company(Cadden& Downes, 2013). The company ensures that it uses its pipeline to get products to the market when customers need them. The company recognizes that the speed at which its supply chain is able to move its products through the pipeline and into the hands of the customer determine its success. The company must be able to do this faster than the competitors and in a manner that the customer appreciates to ensure the customer remain loyal to the company. One of the company’s strengths is providing products that are customized to meet customer tastes and preferences. The quick response management strategy that the company has ensures that the company is able to make demand information driven decision at the last moment(Martin & Towill, 2002). The company is able to offer products at the least cost possible within acceptable timelines. The company supply chain management strategy enables it to get information on product customization from a client and channels it effectively to manufacturers. The information is processed and feedback given to the customer in a timely manner.  Hewlett-Packard Company’s supply chain strategy is driven by innovation. The company invents new methodologies, tools and processes to create efficiencies and enhance performance of not only the supply chain but to meet the design needs of its products and technologies.  The company embraces continuous improvement in its supply functions. This enables the company to anticipate and meet changing needs of the customers.  The company deals with a wide variety of products and technologies which makes it important for it to tie its supply chain strategy on its products characteristics (Martin & Towill, 2002).

The last factor that identified by Christopher and Towill in their document titled “Developing market specific supply chain strategies” is replenishment lead-time. This is one of the factors that have been used by the company to design its supply chain strategy. Replenishment lead time has a lot to do with the company’s ability to meet supply needs within the stipulated time frames.  It is very costly for the company to hold inventory and as such must be able to get what it needs when it needs it to meet customer needs.  Hewlett-Packard recognizes the importance of speed in its supply chain. Replenishment lead-time delivers competitive advantage and differentiation to Hewlett-Packard (Jüttner, Martin & Godsell, 2010). The company’s supply chain strategy focuses on collaborative business partnerships with its suppliers. The company has built strong business partnerships with its suppliers globally to ensure that it is able to deliver products to customers faster and conveniently. The company ensures that there is a seamless integration of data and processes to serve customers effectively and efficiently. The company ensures that this information is relayed throughout the value chain clearly and speedily to ensure customers get their products on time without any delays.  The company ensures that it aligns its business goals with those of suppliers.  Alignment of business goals enables suppliers and the company to pursue a similar vision which ensures customers gets speedy reaction to issues that they raise(Cadden& Downes, 2013). The supply chain strategy that Hewlett-Packard has implemented ensures that the company is able to provide a wide variety of products and services in the exact quantity, quality and variety. The company is able to deliver these products in the right time, right place and right price to get a competitive advantage (Noke & Hughes, 2010).  Consumers nowadays are tech savvy and do place their orders in real-time. The company is able to process real-time customer request fast and provide the right product at the right time and according to specifications. The market that the company operates in is highly volatile, demanding and competitive. The supply chain strategy has built a pipeline that is maximizes product offering, minimizes lead times, reduces costs and ensures no stock outs are recorded (Cadden& Downes, 2013).

In conclusion, Hewlett-Packard Inc. has applied demand and product characteristics and replenishment lead-time to build a supply chain strategy that has given it competitive advantage in the market. The company is able to serve its customers better than the competitors, maintain its costs low and also replenish its stocks on time to ensure that no orders are lost due to stock outs. Indeed Hewlett-Packard has been able to demonstrate that companies do not compete but supply chains do compete. The company with the most innovative, efficient and effective supply chain generates competitive advantage and records superior performance.

Developing Market Supply Chain Strategies References

Cadden, T., & Downes, S. J. (2013). Developing a business process for product

development. Business Process Management Journal, 19(4), 715-736. doi:http://dx.doi.org/10.1108/BPMJ-Jan-2012-0006

Jüttner, U., Martin, C., & Godsell, J. (2010). A strategic framework for integrating marketing

and supply chain strategies.International Journal of Logistics Management, 21(1), 104-126. doi:http://dx.doi.org/10.1108/09574091011042205

Martin, C., & Towill, D. R. (2002). Developing market specific supply chain

strategies. International Journal of Logistics Management, 13(1), 1-14. Retrieved from http://search.proquest.com/docview/235943451?accountid=45049

Noke, H., & Hughes, M. (2010). Climbing the value chain. International Journal of Operations

       & Production Management, 30(2), 132-154. doi:http://dx.doi.org/10.1108/01443571011018680

Pero, M., & Lamberti, L. (2013). The supply chain management-marketing interface in product

development. Business Process Management Journal, 19(2), 217-244. doi:http://dx.doi.org/10.1108/14637151311308295

Storer, M., & Hyland, P. (2011). Utilizing industry-led innovation capacity to enhance supply

chain performance: An empirical study. Modern Applied Science, 5(6), 55-81. Retrieved from http://search.proquest.com/docview/913518117?accountid=45049

Operations for Logistics and Inventory on Quality Control

Operations for Logistics and Inventory on Quality Control Library Research

Operations for Logistics and Inventory on Quality Control
Operations for Logistics and Inventory on Quality Control

You will be required to find 3 three articles related to any of three different topics covered in the text. You may find these articles on the Internet or in
the hard copies of journals and business magazines in the library. The articles chosen must be at least two full pages in length, exclusive of photos and
graphics. Articles from common newsweekly publications (Time, Newsweek, etc.) will also be acceptable if the article is significant in-depth – ask me if you
have questions on this point. Articles must be recent (dated no earlier than January 2012) and published in a regular periodical. Case studies and
information from books are not appropriate for this project.
Be careful to avoid press releases and corporate propaganda disguised as articles. Anything from Business Wire and PR Newswire will be a press release, and
should not be used. A good database search for legitimate articles would be ProQuest, accessible through the SUNY Plattsburgh library web site and available
to all of you.
Your summaries must be typed, double-spaced with one-inch margins, Times New Roman 12-point font or smaller, and at the very least be one and one-half pages
in length. For each summary, list the appropriate reference, give a brief introduction to the topic covered and how it relates to the course, and then
present the main points of the article. At the end of the summary, tell me what you personally learned from this article. Use the outline below as a guide.
Sample Summary Outline:
Your Name:
Article Title:
Author:
Publication Name and Date:
Where Retrieved (URL or database):
Relevant SCM 301 Topic:
Start your review . . . . . . .
Your summary of the articles must be professionally presented and the summaries must be paraphrased in your own words (do not just copy parts of the article
into your summary). I do not need you to print the articles that you used, but I must be able to locate the articles with the citation information that you
provide.

International Marketing Plan to Sell Pork in Israel

International Marketing Plan to Sell Pork in Israel Please remember to:
(1) Answer the questions provided in the prompt
(2) Timeliness – finishing my work by the deadline provided

International Marketing Plan to Sell Pork in Israel
International Marketing Plan to Sell Pork in Israel

(3) Use several quotes from the textbook or a credible source to support the claims in your writing
(4) APA-citing within the body of your post and end of post references. Please do not plagiarize. Cite all sources.
(5) MAKE SURE TO CLEARLY LABLE EACH SECTION SO I KNOW WHICH PART IS WHAT.
(6) Please copy and paste EACH question on the line above your answer. You will loose points for each question not answered.
MKTU 640: (The class is called Seminar International Marketing, so please try to write from that perspective)
Textbook:
Cateora, P.R., Gilly M.C., & Graham, J. L. (2017). International Marketing, 16th. ed. New York, NY: MCGraw-Hill. ISBN: 978-0-07-352997-4
Writer- please do not ask me for the textbook because I do not have it. Your company told me that you would be able to find the book online.
PROMPT:
Based on the Readings in chapters 7, 8, 9 put together a plan to sell pork in Israel. Someone from the pork industry with the interest of growing sales
suggests that Israel would be a good market to sell pork. Research secondary sources to determine the viability of this suggestion:
How big is the market(s)? You have to decide if you are promoting B2B or B2C or both.
Why and why not would you enter Israel to sell pork?
Make a strong case for this opportunity.
What other countries would be more viable?
Describe a primary research plan and develop a 8 item questionnaire you would implement to investigate this market (Israel)-tell who you would survey, how
you would survey (face to face, digital, telephone, etc), Assume that you would ask the typical demographic questions, the 8 are non-demographic.
Be sure to cite your references and research sources.
Turn this paper in by this week, it will be between 4-6 pages.

Understanding and promoting a business

Understanding and promoting a business
Understanding and promoting a business

Understanding and promoting a business

Please write an advertisement email based on the word document submitted on a product called upbeat. I have included information on the details of what the email is meant to be about. The email is meant to advertise the product to new and existing customers. Ignore the diagram created in the word document as this was created for a brochure but I am creating an advertisement direct email, so please could this be created based in what is already written in the word document.

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Role of Sustainability in Marketing Essay

Role of Sustainability in Marketing
Role of Sustainability in Marketing

Introduction about the role of sustainability in Marketing (relate it to the book chapter to explain the aim of the essay and use a few references)

  • Identify at least 5 key points from the book chapter
  • Discuss each key point in order by using good sources of reference (journal, books, other articles.., etc.)- Critically assess the points as made in the book chapter. Whenever you give your opinion- support them using references
  • Conclusion: The future? Improvement? Did the book chapter hit the target, could it have been improved, what more could have been said, etc…

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Walt Disney production company promotion

Walt Disney production company promotion
Walt Disney production company promotion

Walt Disney production company promotion

Order Instructions:

look to get some help

SAMPLE ANSWER

The Walt Disney production company is best known for its products that are well distributed in various segments of the market. In addition, Disney Company is well known in the operations of the television networks where the company carries out aggressive marketing to reach and convince their clients. The company aids in the marketing of the publishing merchandise and theater division which are best known in the production of good products in return. Disney Company has a marketing strategy that incorporates 4ps incorporated with the four P’s to enhance the effeteness of their marketing strategy as they attempt to reach their clients.

For every product its life cycle is based on the biological life cycle which explains the returns which the product has to bring out before it deteriorates again. The product life cycle is similar to the customer life cycle since they all focus on the creation of the given product and even delivering it to the customer even for a lifetime period. On the other side, the customer life cycle looks at the needs of the customer through the product and incorporates all that is needed to be done to impress the customer.

Place is another factor that is highly considered in acquiring customers in market. The product ought to be situated in a place that is well convenient to the customers to avoid any disappointments following its unavailability. The better the distribution of the product is done, the higher the sales it will give in return due to its availability to many customers at all the time (Lamb, Hair, & McDaniel, 2011).

Promotion is a tool that is highly used by the marketer in marketing his product by the use of good communication techniques. There are different mixes in the marketing promotions and this explains why a customer relies so much on material cues despite the fact tat the material part of a service is said to be the physical evidence of that product. In regard to a given service there are no physical attributes attached to it because services will always be produced and consumed at the same time. The individual needs of the customer have to be met even if it call for the alteration of the services provided to impress the customer following that they are the most important element of the service. There is the need to have an outstanding process to achieving an outcome that is highly needed to ensure that a product is well marketed. The product needs to be advised by the use of the media where many customers will get to familiarize themselves with it. The internet is another area where the product needs to be marketed since, most of the people are now able to access the internet from all the corners of the world and this will help to boost the interest of buying the product by the customers.

The target market mostly is the people who are interested in buying the product after viewing it in the media or the internet. This explains why the product during advertising or promotion needs to be described with many details as much as possible. It is prudent to be familiar with the type of people who consume the product either male or female, their age, their residences, and what they do for a living in order to know what is required in the product production to capture the target market. The marketing of the product need to be done to all age groups even though socioeconomic status may be a key factor to be determined.

There is a form of differentiation in the consumer marketplace and this is the reason as to why all people need to be aware of the new product because, they all have possibility of buying it. On the side of age, there are no big issues since; people now can repeat stages of their lives and as well recycle their lives as they deem it necessary. Age is the key to success, the hard work one employs in what he does is what leads to his success which makes him being termed as a wealthy person. These factors have been used over along reasonable time hence; they are well trusted in giving a more accurate picture of the target consumer in the given market. However, cohort market opposes the functioning of the generational marketing therefore; it leads to making the customers to behave in a differently compared to other people in different cohorts. Cohort marketing is also known to help in the formation of a bond that helps in uniting people of different age group. People behave differently in terms regarding their differences in age which is a factor highly considered in marketing of products (Lamb, Hair, & McDaniel, 2011). The generational and the cohorts marketing highly put into consideration the life stages because people of different ages are said to like different products all together hence, there is the need to have narrower reading for better understanding

Reference

Lamb, C.W., Hair, J.F., & McDaniel, C. (2011). Essentials of Marketing. Cengage Learning; 7 edition

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Market Efficiency Theory Assignment Paper

Market Efficiency Theory
Market Efficiency Theory

Market Efficiency Theory

Order Instructions:

For This paper they are three main questions to respond to, and its is critical that the writer detail explain why responding to the questions. The pliagiarism report should be almost zero. And APA 6th Edition must be used throughout the entire paper.

Market Efficiency Theory

After reviewing your resources below , consider the following. The theory of market efficiency is based on the premise that a market is considered efficient when stock prices are an actual reflection of information known about a company. U.S. markets are generally viewed as semi-strong form market efficient.

• What would happen if U.S. markets became less efficient?

• What might lead to markets becoming less efficient?

• How do markets in other countries compare to the U.S. in terms of efficiency?

Resources
• Article
• Markowitz, H. (2005). Market efficiency: A theoretical distinction and so what? Financial Analysts Journal, 61(5), 17–30. Retrieved from Business Source Premier database.

In this in-depth analysis of the capital asset pricing model (CAPM), the author concludes that despite some faulty assumptions, it still should be used; but only with a clear understanding of its limitations and a knowledge of other more realistic constraints that could be used.
• Bernardo, A., Chowdhry, B., & Goyal, A. (2007). Growth options, beta, and the cost of capital. Financial Management (Blackwell Publishing Limited), 36(2), 5–17. Retrieved from Business Source Premier database.

The authors in this article argue that further breaking down the beta into aggregate parts has important implications for determining the cost of capital.

• Cooper, I., & Nyborg, K. (2008). Tax-adjusted discount rates with investor taxes and risky debt. Financial Management (Blackwell Publishing Limited), 37(2), 365–379. Retrieved from Business Source Premier database.

In response to a new interest in tax savings from debt, the authors developed a formula to determine the tax-adjusted discount rate.

• Haug, M., & Hirschey, M. (2006). The January effect. Financial Analysts Journal, 62(5), 78–88. Retrieved from Business Source Premier database.

The fact that an unusually high rate of return on small-capitalization stocks is consistently observed each January is discussed in this article along with the author’s explanation of the occurrence.

• Anderson, J., & Smith, G. (2006). A great company can be a great investment. Financial Analysts Journal, 62(4), 86–93. Retrieved from Business Source Premier database.

In this research, the authors tested the value of a portfolio that only included stocks from companies selected as “most admired” by Fortune magazine and they found that the stocks substantially outperformed the market.

• Statman, M., Fisher, K., & Anginer, D. (2008). Affect in a behavioral asset-pricing model. Financial Analysts Journal, 64(2), 20–29. Retrieved from Business Source Premier database.

In an attempt to understand investor behavior, the authors developed a behavioral asset-pricing model to determine the effect that the level of admiration of a company had on investment decisions regardless of actual returns.

Readings
Course Text
•Corporate Finance
?Chapter 13, “Risk, Cost of Capital, and Valuation”
This chapter extends the basic model of the cost of capital to include the costs, risks, and budgeting associated with both equity and debt capital. There is also a discussion on the determination of beta in real-world companies.
?Chapter 14, “Efficient Capital Markets and Behavioral Challenges”
This chapter describes the value associated with certain corporate financial decisions and how the different market efficiencies play a role in the decision-making process.

SAMPLE ANSWER

When the money is put in the market, the aim is to generate more profits in return for the capital invested (Markowitz, 2005). In addition to making profitable returns, the investors in the market also try to outshine other markets. If the US markets became less efficiency there would then be fewer returns on average and very high volatility when it comes to the countries investors. The liquidity would not be able to impend the market approach and this would end up changing efficiency in terms of production of goods and services (Bernardo et al, 2007). On the other side, if US market became less efficient, then there would be no accurate information on market issues and there benefit in the market would be very low. When the market is not efficient, the market would become very unpredictable for investment and this is likely to affect the rate of investment. In return, this will affect the market prices, which in turn affect the rate of investment (Cooper & Nyborg, 2008). Inefficiency in the US market would likely lead to the market failure, which would negatively affect the allocation of goods and services. When the market fails, there will be under provision of goods and services due to lack of public goods and the abuse of monopoly power by few business leaders.

The United States market is likely to become inefficient due to lack of public goods, which would affect the cost of production of goods and services (Haug& Hirschey, 2008). When these goods are under produced, the affect the forces of demand and supply that in turn results into market inefficiency. The United States market is also likely to become inefficient due to environmental concerns since the success of the market depends on the sustainable development. Since merit goods holds an important part in the United States economy, underproduction of the merit goods is likely to result into negative externalities that would affect the quality of education, healthcare, and other important segments of the economy (Statman et al, 2008). Similarly, overproduction of demerits goods is also likely to result in market inefficiency. Some of the demerit goods that can negatively affect the United States market are the overproduction of goods such as alcohol, cigarettes, and prostitution. Market inefficiency in the United States can also result from the abuse of monopoly power by big corporations as they can easily manipulate output in their greed to realize huge profits from their customers (Anderson & Smith, 2006). Moreover, the United States market inefficiency can also result from negative and positive externalities that arise from the spillover effects that are related to the production and consumption of the goods and services in the market.

When compared with other markets around the globe, the American market seems more efficient that most developed markets. There is a big difference between the average wealth growth in the American markets compared to other developed market such as China, Germany, and Britain. The United States market contains a list of most admired companies such as Apple, Microsoft, Wal-Mart, among others that enjoys the benefits of their market efficiency. In this regard, most of these American companies outperform the S&P 500, regardless of the day the stocks are being purchased (Cooper & Nyborg, 2008). Therefore, this is a clear indication of the market efficiency that focuses on the intangibles that don’t show up in the company’s balance sheet.

References

Anderson, J., & Smith, G. (2006). A great company can be a great investment. Financial Analysts Journal, 62(4), 86–93.

Bernardo, A., Chowdhry, B., & Goyal, A. (2007). Growth options, beta, and the cost of capital. Financial Management (Blackwell Publishing Limited), 36 (2), 5–17.

Cooper, I., & Nyborg, K. (2008). Tax-adjusted discount rates with investor taxes and risky debt. Financial Management (Blackwell Publishing Limited), 37(2), 365–379.

Haug, M., & Hirschey, M. (2006). The January effect. Financial Analysts Journal, 62(5), 78–88.

Markowitz, H. (2005). Market efficiency: A theoretical distinction and so what? Financial Analysts Journal, 61(5), 17–30.

Statman, M., Fisher, K., & Anginer, D. (2008). Affect in a behavioral asset-pricing model. Financial Analysts Journal, 64(2), 20–29.

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Dell Corp Marketing Strategies Research

Dell Corp Marketing Strategies Research Order Instructions: For a variety of reasons, businesses attempt to manage their reported assets, liabilities, revenues, expenses, or income.

Dell Corp Marketing Strategies Research
Dell Corp Marketing Strategies Research

You can search the Wall Street Journal, Barron’s, Business Week or other financial/business periodicals for articles on the subject. Attached is one such article involving Dell Corp. Do not research academic journals, as the articles typically will be too long and complex for our purposes. Your paper should be a minimum of three and maximum of 5 typed (double spaced, 12 point type) pages summarizing: 1) what the company did, 2) why they did it, 3) what reported financial numbers were affected, and 4) the dollar amount by which the reported numbers were affected.

Dell Corp Marketing Strategies Research Sample Answer

Introduction

Dell is a multinational company that has its headquarters in Round Rock in Texas in the US. Its major business activities is in developing and selling computers, their accessories and other related services and products. It’s listed as DELL in NASDAQ. It was founded in 1984 by Michael Dell when he was still a student at the University of Texas in Austin. Dell is a private company that was founded by Michael Dell in 1984. It currently has a revenue base of $56.94 billion and 108800 employees. It total current assets are $47.54 billion dollars as at the end of the year 2013 while its equities for the same period amounted to $10.68 billion. Dell has several subsidiaries among them are Alien Corporation, Compellent Technologies Inc, Force 10 Networks, Inc, Perot Systems Corporations, SonicWall Inc and SecureWorks Inc. (Dell Inc Annual report, 2012)

Dell organized its marketing strategies and made a lot of successes in selling personal computers, data storage devices, network switches, software, servers, MP3 players, cameras, printers and other computer peripherals. Dell was number 51 in Fortune 500 listings but was later dropped from the listing when it went under private control in the year 2013 and also its present confidential nature. Dell still maintains its number one status as the world’s leading shipper of PC monitors and it’s currently the sixth largest multinational company in Texas as per its revenues. (Dell Inc Annual report, 2012) Dell’s greatest competitor is Hewlett Packard while others are Compaq, IBM, Gateway and AST Research. The advent of the Apples tablets and the expansion of the laptop market affected Dell’s PC market especially in the US where its original market had a lot of demand and which sustained most of its revenues. (Dell Inc Annual report, 2012)

1.) Dell computers senior executives in 2003 adjusted the company’s balance sheets to reflect that its performance had improved hence it had achieved its targeted financial goals. The United States Securities and Exchange Commission also confirmed that stock options that were granted to senior executives were also backdated intentionally and they were not included as expenses in the balance sheets. The errors and financial irregularities that were identified by the commission included deficiencies in the company’s operation, accounting and other relevant financial controls systems that also required immediate corrective and remedial measures.

The commission discovered that between the financial period 2003 and 2006 most of the account balances were actually reviewed. Some of the reviews were carried out at the behest of the senior executives and whose knowledge or approvals were sought before the malpractices. The adjustments were sought to improve the quarterly performance targets that were to be achieved. The investigation by the commission finally concluded that the transactions were improper and which included the creation of accruals and reserves that were purposely created to incorrectly enhance the internal performance growth rates to influence the financial results. The transfers of extra liability from one account to another in excess accrual balances that mostly targeted the offsetting of unrelated future expenses. Also, the investigation revealed that some head of departments failed to provide relevant and complete information to the company’s head office and in some instances, false information was also presented to the company’s internal and also external auditors purposefully to mislead them. (Fulton, 2007)

The consistency approach in accounting makes it mandatory for private and public companies to maintain a constant policy of stock valuation and depreciation methods that the company adopts. (Hermanson, Edwards & Invacevich, 2011) Companies can opt for historical valuations or the first in first out stock valuation or the last in last out methods. Whatever the method adopted it must be maintained throughout the financial period. The methods adopted by Dell computers were not well defined and at one time the company’s head offices were not being given adequate information to make the right conclusions. (Fulton, 2007)

2.) Dell computers major objective when they made the adjustments was basically motivated by their desire to attain specific financial targets that the company had set several months ago.  An internal company audit that was carried out Willkie Farr & Gallagher LLP and also LLP KPMG.UL revealed that adjustments to the company books of reserves and also the Owings liability accounts or the accounts payable were also affected by the financial irregularities.  The investigations also revealed the Dell never disclosed large amounts of exclusivity payments that were primarily received from Intel computers ltd for the sole purpose of disagreeing to purchase processors from Intel’s rivals, the AMD. Dell was fined $100 million for the fraud by US Securities and Exchange Commission together with Michael Dell, the CEO, and owner of Dell computers and other senior Dell executives were also fined also sanctioned on specific financial company issues. They neither admitted nor denied the charges that were leveled against them. (Gollner, 2007)

3.) Dells form 8-K to report the financial misappropriation consisted of movement of money or the transfer of funds from one financial account to another to assist in account padding. These activities were actually compensating each account as the amount available in the accounts were just being restated, a fact which made the actual differences to be marginally low. The differences were estimated to be about less than 1% of the company’s net income and which were actually reversible. (Hermanson, Edwards & Invacevich, 2011)

The investigation by the commission eventually concluded that the transactions were improper and which included the creation of outstanding creditors and reserves that were purposely created to incorrectly enhance the internal performance growth rates to influence the financial results. The transfers of extra liability from one account to another in excess accrual balances that mostly targeted the offsetting of unrelated future expenses. Also, the investigation revealed that some head of departments failed to provide relevant and complete information to the company’s head office and in some instances, false information was also presented by senior Dell executives to the company’s internal or external auditors purposefully to mislead them. The motive of the whole exercise was however discovered that it was for the purposes of inflating the average rate of growth and the general performance of the company.

4.) The restated amounts for the four years amounted to $50 million and which would eventually reduce the net income to $150 million. The average amounts would reduce the restated annual average for the four year period to 1% of the total reported amounts or 2 cents for every 7 cents available per share. The investigations also revealed the Dell never disclosed large amounts of exclusivity payments that were primarily received from Intel computers ltd for the sole purpose of disagreeing to purchase processors from Intel’s rivals, the AMD Microprocessors. Dell was fined $100 million for the fraud by US Securities and Exchange Commission together with Michael Dell, the CEO, and owner of Dell computers and other senior Dell executives were also fined also sanctioned on specific financial company issues. They neither admitted nor denied the charges that were leveled against them.

To conclude, in their effort to inflate the rate of sales and other revenues earned, Dell computers recognized revenues inappropriately. These efforts led to the adjustment to attain specific financial targets that the company had set by the company as revealed by the internal audit investigation that was carried out by Willkie Farr & Gallagher LLP and also LLP KPMG.UL which discovered that adjustments to the company books of reserves, the accruals, and some other current liability accounts were also affected by the financial irregularities. The total cumulative amounts that were adjusted amounted to $50 million and the resulting effected reduced the net income for the consequent years by an average of 1% of the net income for the entire four year period. The net income was reduced to $150 million after the revelations by the US Securities and Exchange Commission. Because of this financial improprieties Dell was fined $100 million for the fraud by US Securities and Exchange Commission while its current CEO who was also the CEO at the time the problem started Michael Dell and other senior Dell executives were also fined and sanctioned on several financial company issues but they neither admitted nor denied the allegations that were leveled against them.

Dell Corp Marketing Strategies Research References

Dell Inc Annual Report for the financial period 2012.

Fulton, S.M. (2007) Dell Admits Fraud in Financial Reporting Will Restate Earnings Since 2003, Betanews, viewed December 1, 2014, from http://betanews.com/2007/08/16/dell-admits-fraud-in-financial-reporting-will-restate-earnings-since-2003/

Gollner, P. (2007, August) Dell Founder in Spotlight after Accounting Audit, Reuters, August 9, 2007, viewed December 2, 2014, http://www.reuters.com/article/2007/08/20/businesspro-dell-ceo-dc-idUSN1922640320070820

Hermanson, R.H., Edwards, J.D., & Invacevich, S.D. (2011) Accounting Principles: A Business Perspective, First Global Text Edition, Volume 2 Managerial Accounting, 37-73.

Marketing Management Essay Assignment

Marketing Management
Marketing Management

Marketing Management

Order Instructions:

1. A major adult alcoholic-beverage marketer is considering introducing an “adult” soft drink that would be a socially acceptable substitute for alcohol.
What cultural factors could influence the introduction decision and subsequent marketing mix?

2. A person will tend to buy the brand in the product class whose image is most congruent with his or her self-image. Is a person’s self-image a highly reliable predictor of his or her brand choice? Why or why not?

3. Describe the consumer market for briefcases, using the “Seven Os”
framework described in chapter 4.

SAMPLE ANSWER

Marketing Management

Marketing is one of the critical strategies that business employ to position their products in the markets. The paper deliberates on the cultural factors that may influence the introduction decision and subsequent marketing mix when introducing this adult soft drink. It as well evaluates whether personal self-image is a predictor of his or her brand choice and consumer market briefcases.

Cultural factors require consideration when introducing any products. Culture explains the lifestyles of people and therefore determines the kinds of product choices they make. In this case, it is imperative that cultural factors are considered. Some of the cultural related factors the company will consider include the culture and subculture of the target audience.  The company must consider the religious affiliation of the target group, their race, geographical locations and their nationality. Other factors will include the language of the target audience, the beliefs and values, the norms, the consumption habits of the target audience and the interest and preferences. For instance, the beliefs and values of the target audience will help the company to understand whether the target audience can change from consuming alchol or locally brewed beer to the soft drink. Language will also be essential, as it will help the company to use a language and messages that resonates with the target audience to woo them to purchasing the product. The language should as well enhance understanding between the company and the target audience. Interests and preferences, norms and consumption behaviors as well vary from one community to another and this will help the company to consider their prices, packages and the promotional strategies that will help to attract more customers in the market segment.

Person’s self-image is a highly reliable predictor of his or her brand choice. People associate and make decisions to purchase certain categories of products that they resonate with their personal self-image (Ivens & Valta, 2012).  This explains why companies design certain class of products to specific category of consumers.

Consumer markets involve individuals that buy goods and services for personal consumption. Understanding these markets is essential to ensure achievement of marketing objectives.  Marketers should understand the 7 O’s of marketplace which include; understanding the target audience in the market, the goods that the people purchase and the reasons or motives why these people purchase these products. Other aspects that require consideration in these market briefs is understanding of the entities that participate  purchasing of the products,  the processes in the market, the seasons or periods that the  goods or people purchase these products and the sources of the markets.  These aspects are essential in any consumer market briefs as they allow utilization of appropriate strategies to trigger increase sale.

Reference

Ivens, B., & Valta, K. (2012). Customer brand personality perception: A taxonomic analysis,        Journal of Marketing Management, 28(9/10): 1062-109

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Switch over Traditional to Sales Force Response System

Switch over Traditional to Sales Force Response System Order Instructions: See directions below… The assignment must be built off my first assignment, which I will send to you to make sure they are in sync.

Directions:

Switch over Traditional to Sales Force Response System
Switch over Traditional to Sales Force Response System

Please use the project from Assignment 1 to complete this assignment, which requires that you provide the necessary scope for your project.
A project scope includes many variables. The Work Breakdown Structure (WBS) must be defined prior to the start of the project to ensure that all of the details are planned.
Write an eight to ten (8-10) page project charter in which you…

1. Define the project including the vision, objectives, and scope of the project.
2. Determine the customers who will use the deliverables produced from the project.
3. Specify the key stakeholders for this project.
4. Determine the role and responsibilities of each project team resource. Include the scheduling duration for each resource.
5. Graphically depict the project organizational structure. Note: Include a screenshot of the image file to show your work.
6. Create a WBS using principles of project scheduling and budgeting through the use of Excel spreadsheet, Word table, or other similar project-specific software. Next, develop the cost and time estimates and allocate resources where applicable.
7. Determine the major project milestones and the required delivery dates. Analyze why each milestone is solely critical to the project.
8. Document the main dependencies, risks, issues, and assumptions of the project. Select the top three (3) most important risks of the project planning and project management process. Suggest strategies to mitigate those risks.
9. Summarize the project budget approved by the project sponsor.
10. Use at least three (3) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources.
Your assignment must follow these formatting requirements:
1. Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
2. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.

Switch over Traditional to Sales Force Response System Sample Answer

Define the Project

 Vision

To meet customer needs and respond to their queries promptly and channeling energies to the growth of the business by getting sales orders in and deliveries out fast.

Objectives

  1. To reduce the movement of agents to and from the management to the market while responding to customer issues.
  2. To ensure a successful switch-over from Right Now to Salesforce system.
  3. To give room to the utilization of technology in order to make better decisions on how to meet customer satisfaction.
  4. To provide the right theoretical framework within which the salesforce will be functioning.
  5. To enhance management from whatever location hence hastening decision making.

Switch over Traditional to Sales Force Response System and Scope of the Project.

The project focuses on the switchover from the traditional RightNow to Salesforce response system which will be useful in not only addressing customer queries and requests but also capture the service orders from the sales agents. Salesforce will also communicate with the organization’s CARE system and this will no longer have to toggle back and forth between systems. The full implementation of the switch-over would rope in the critical information and present it in real time to the critical decision makers allowing them to make the right decision given the right and latest information.

Customers Who Will Use the Deliverables Produced From the Project

The deliverables prom the project will be used by consumers such as in an insurance sector where the market can be very flexible in adjusting their products and services to suit the market. Since one of the objectives of the project is to eliminate the agents who represent the management in the market and comes, the project may be focused on products as deliverables for this research. For instance, the requirement in case a customer needs an insurance product, the Salesforce is able to get information directly from customers.
3. Specify The Key Stakeholders For This Project.

The key specific stakeholders for this project include the IT Project manager, Sales manager, and Customer Experience and Relationship manager (the three-sided Team), Business Analyst, IT Owner, Business Project Manager and IT Cloud Solutions.
4. Determine The Role And Responsibilities Of Each Project Team Resource. Include The Scheduling Duration for Each resource.

Team Roles and Responsibilities Time Duration
Project management Enlisting other key stakeholders according to requirement s and guides the team to complete the project. 3 weeks
Business  Analysis Determines  the requirement of the business and 2 weeks
Sales Team Identifies customers’ needs and recommends the required improvements. 2 weeks
Training Provides guidelines on how change of responsibilities upon implementation of salesforce. 2 week

 

Customer Experience and Relationship Manager

Project Organizational Structure

 

 

WBS Using Principles of Project Scheduling and Budgeting

 

 Major Project Milestones and the Required Delivery Dates

In Salesforce, the organization will be able to achieve its desired long term goal of operating an effective and efficient business.  Core to achieving these milestones is targeting to have all the planned activities done according to schedule. This will mean the vision of the organization of making sure the customer requests and queries are addressed rapidly is achieved and growing the business by getting sales orders in and deliveries out fast is vital.  When these two components are made central to the operations of any organization, then the growth of the organization can start to be experienced.  For the organization, the pain that will be guaranteed with the switch will be smoothed over by the expected growth in order delivery and customer experience optimization that should make them more satisfied thus increasing sales (Jean, 2012).

Integrating the milestone with an informed and well-designed scheduling will ensure the achievement of the set goal prompter.  By making order rising instantaneous, the decision makers in the office who are responsible for preparing order requests from the field will now have better information when making decisions.  Then they will be able to determine which product/s trends and consumption cycles.  In this case,  the management looks forward to achieving this desired outcome using appropriate tools such as  Brainstorming, Fishbone or Ishakawa Diagrams and Critical Path Analysis Flow Diagrams (CPAFD).  Each tool has the strengths that make it best suited for specific functions and aspects in the process (Batrol & Martin, 2012).

Main Dependencies, Risks, Issues, and Assumptions of the Project

Every project has risks and a proper strategy to manage these risks determines the outcome of the projects. The mitigation strategy employed depends on the risks identified.  Risk assessment is one of the core and central mitigation strategy and it comprises f both the identification of potential risk as well as potential impact evaluation of the risk. As stated earlier, the creative process utilized in risk mitigation involves brainstorming sessions during which each team requested to create a list of everything that is likely to go wrong.  The team leaders would welcome all ideas at this initial stage since evaluation will be done later.

Risk Identification is an important point to begin from when addressing the risks, issues, and assumptions associated with this project. The ideas suggested earlier forms the checklists of potential risks and in a disciplined way, they will be evaluated from the perspective of the likelihood of the events recurring in the project. In this project, development of risk checklists is based on the experiences drawn from the past projects. Assumptions and constraints must be considered at all the planning stages. They form the reference point for project planning. They fill in the gaps between the clearly identified facts and total guesswork. Every assumption in this project is an thought to affect the implementation of the shift from RightNow strategy to Salesforce. In this project the first assumption is that, the outcome in the implementation of the Salesforce will surpass the benefits of using the RightNow strategy.

Bearing the risks, dependencies in mind, and benchmarks of the projects will easily be implemented. When implementing the switch-over, the main activities will include a Work Breakdown Structure (WBS).  This allows for decomposition of the project in various levels of detailed tasks.  By managing these small smarts optimally, it will ensure project success. A Dependency Analysis will organize the tasks recognized by WBS in a sequence that allows for order while allowing simultaneous implementation where applicable.  After this, Network Development, which entails developing a network diagram that captures all tasks in an orderly fashion, will follow.  When allocating or committing resources, the appropriate individuals with the requisite expertise and skill are identified and tasked adequately.  The resources are allocated to ensure they are adequate and cover all phases – build up to the phase out.  It is important to estimate the time it will take on each activity and the whole project.

It is important to point out that studies have shown that there are no alternatives to project management method as a result of the risks and assumptions observed.  Should the organization choose not to implement and formalize project management, it will be choosing to work at random with no clear plan.  To achieve this, the organization will either employ the quantitative, constraint, forecast or unit of work methods.  Irrespective of method chosen, the technique will consider the effort-energy exerted and calendar-duration elapsed.  Budgeting is important and the next step.  Budgeting allows for the allocation of related project development costs over the lifetime of the project.  This ensures that costs do not pile up at the beginning of a project, but appear as they are incurred – in the course of a project implementation timeline.  Finally, the status report detailing the work-in-progress on the different components of the project – resource load, schedule and budgets is prepared.

Having established the power of the project management as a technique, it should be noted that this power can be harnessed for both large and small projects.  Given the multiplicity of benefits and uses of project management tools, some industries are especially suited for this.  They include manufacturing and servicing construction among others.  By implementing the switchover project, the organization will benefit from the reduction in the cost of doing business, a reduction in the time used to attend to customer queries and complaints better resource allocation and increased quality of the final product or service.  These are the factors that determine the competitiveness and profitability of the organization.  By being able to break-down complex projects into small independent task, cost and time resources will be better managed.  Additionally, project management techniques accrue to the organization benefits including failure reduction, reduction of inappropriate tasks, close examination of the sub-tasks, scheduling, integration and communication (Fuller, 2010).

Risks of the project Planning and Project Management Process

The three most important risks in the project planning include technical, scheduling and cost (11.2 Risk Management Process, 2013.). When considering the cost of implementation, the switchover will be made up of two components: resource allocation and infrastructure needed, and the implementation schedule.  Technical risk is associated with the IT department while scheduling has to do with getting the planned activities done as planned before.

Switch over Traditional to Sales Force Response System and How to Mitigate the Risks

There are general guidelines for the application of risk mitigation strategies. The guidelines provided comprise of handling the options available while considering the consequences. These options available factor in a combination of an event’s occurrence probability and the level of severity the consequence for each of the identified risk. Using these guidelines will help the project management to know how to safely navigate through the risks while meeting all the objectives of the project. Where they will not be appropriate, it is not necessary to apply them in this project. The switchover from the RightNow strategy to Salesforce system requires cross-organizational collaboration where the customer experience is fundamental, especially when in relationship with the sales departments.

To mitigate the risks, four actions are essential. First, assume or accept the risks and discrepancies in the project. Acknowledging the existence of the identified particular risks and deciding deliberately to accept them without initiating special efforts aimed at control will save the managers from a lot of stress. Second, try to avoid the risks by adjusting to the program requirements eliminate the risk. This can be achieved through a change in schedule, funding or technical requirements. Third, control the risks by implementing the actions focused on minimizing the probability or impact of the risk.  Fourth is to transfer the organizational responsibility, accountability and authority to a different stakeholder who may be willing to accept or is able to work with the risk (Risk Mitigation Planning, 2014)

In the switchover project, it will be very important that the project costs management be inclusive of the vital processes central to the project completion within its approved budget.  To achieve this, the resources to be considered include: resource planning – establishing the resources and precise quantities needed of each in performing project activities; cost estimation – determining an estimate of the costs needed to get the project to the desired conclusion; cost budgeting – apportioning the overall costs estimates to individual work items; and finally, cost control – controlling changes to project budget (Megginson, 2011).
9. Summarize the project budget approved by the project sponsor.

RESOURCE COST
Project Champion (IT Project Manager)
 IT Owner
Business Project Manager 9,000
Business Analyst 12,000
IT Cloud Solutions Specialist 5,000
Training 10,000
Data Entry Devices for the Sales team 7,500
Dedicated Server 2,500

 

Budget (7)

ITEM COST
Training 15,000
Data Entry Devices for the Sales team 10,000
Dedicated Server 5,000
Migration Costs 70,000
Total 145,800

 

Switch over Traditional to Sales Force Response System References

Risk Management Process. (2013.). Retrieved November 15, 2014, from http://pm4id.org/11/2/

Batrol K. M and Martin D. C (2012) Management, McGraw-Hill, New York, NY.

Fuller, J (2010)  Managing Performance Improvement Projects: Preparing, Planning, and Implementing, McGraw-Hill, New York, NY.

Jean H (2012)  Sharpen Your Team’s Skills in Project Management, Hoboken, New York, NY.

Megginson L.C. (2011), Management, Concepts and Applications, Harper Collins Publishers Inc, Chicago, IL.

Risk Mitigation Planning, Implementation, and Progress Monitoring. (2014.). Retrieved November 15, 2014, from http://www.mitre.org/publications/systems-engineering-guide/acquisition-systems-engineering/risk-management/risk-mitigation-planning-implementation-and-progress-monitoring