Marketing Management Assignment paper

Marketing Management Assignment

Question
Making use of relevant academic concepts discuss how elements of the marketing mix are being used as tactics to achieve the positioning of one of the following brands within their competitive market place:
ï Entirety Gin
ï Son’s One mini smart speaker
ï Juice Beauty Phyto Pigments Flawless Serum Foundation
You may focus upon positioning in one geographic market if you wish. In order to meet the assignment requirements you will need to undertake factual research particularly in terms of identifying competitors. The purpose of the assignment is that you demonstrate your understanding of how the various elements of marketing interrelate with one another to deliver satisfaction to consumers and success for the organisation. As such the assignment has a more practical slant and so for this assignment (unlike others that you will have to undertake in other courses) you are not required to read extensively around marketing concepts to undertake the assignment ñ the lecture and chapter slides that have been provided plus reading of the relevant chapters in the core textbook should be sufficient. If these are your only sources for theory then you should include a statement to this effect at the start of your assignment.
Advice
In order to answer the question effectively you should include consideration of the following issues (although this is not intended as a definitive list):
Who is/are the Target market (s) and what criteria are being used for Segmentation?
What is driving Buyer behaviour eg influences, choice criteria, level of involvement etc.?
Who are the Competitors and what are their market positions and positioning tactics (i.e. the marketing mix) relative to your chosen product?
Positioning – How are the elements of the marketing mix being used as tactics to achieve the desired position in the market, that is different to that of competitors? Remember that it is important to consider positioning relative to the competition. Do not just describe the marketing mix elements ñ you must link them to relative positioning
Product including brand, quality, packaging
Price
Place including range of distribution channels, intensity of coverage (do not just list the various cities or countries where they are available ñ that is not an analysis of place)
Communication including media choices, message style
Do not misinterprete the question and discuss either the marketing strategy or if relevant to the product, the marketing of it as a luxury product rather than positioning relative to competitors.

It’s important to understand that you are unlikely to find all of the information that you might want in published sources. You are going to have to be a bit of a detective and piece together bits of information to develop an overall picture as to how the organisation has carried out itís positioning. You have to work out what you think is happening in the market ñ do not just repeat a piece of information that you have found but think whether it is up to date and does it agree with your interpretation of what is happening in the market. It is essential that you present your own analysis ñ if you find analysis of your chosen product in a website such as essaysUK, blabla, antiessays or academic.com do not use it. If you need to make assumptions then make this clear and justify the assumption. You will not be able to effectively discuss the positioning if you do not also consider the relative positioning of major competitors .
Any factual information that you do find and use must be referenced including websites. Company or reputable organisational/industy websites are fine to use but you should avoid Wikipedia. Academic concepts don’t need to be referenced unless you include something that has not been covered in the course.
You are not expected to include extensive explanation or discussion of marketing concepts but you must clearly and explicitly link your evaluation to such concepts eg perceptual mapping or segmentation criteria such as psychographic. Don’t get caught up in telling the story.
You should not just go through the topics above in the order that they are given and write a bit on each. By now you should appreciate that all of these issues are interrelated and your discussion should reflect this. This is not easy to achieve effectively so you will need to spend some time thinking about how the various issues are interconnected and how to explain this as clearly as possible.
The word limit for this assignment will be 2500 (an additional 10% is permissible without penalty) words so use of tables, pictures and diagrams may be very helpful to achieving this. Appendices can also be used (but not too extensively) but of you do use an appendix do remember to refer to it in the text so that we know what area of the assignment you are linking it to.
Don’t forget that the library provides access to many databases and market research reports that may help you in this task.

We can write this or a similar paper for you! Simply fill the order form!

Management Skills for Project Managers

Management Skills for Project Managers This activity will allow you to explore the essential skills needed for project management.

Empirical evidence suggests that a project manager’s authority, autonomy, and conflict-management skills are essential for delivering projects within the approved schedule and budget. Create a graphic organizer that describes the skills listed below in the context of the organizational structure. Are the essential skills for project managers?

.Authority

.Autonomy

.Conflict management

Make sure you apply theory, scholarly resources, and course concepts throughout.

QSO 640 Module One Activity Guidelines and Rubric

Overview: Activities in this course are designed to actively involve you in various project management scenarios and help you apply the concepts covered in the course to real-world situations. They provide practice in the following:

. Differentiating common organizational structures and how they affect project processes and activities

. Describing methods for conflict resolution

. Prioritizing projects

. Communicating/distributing project information to team members and stakeholders

. Evaluating whether a team is working effectively

Prompt: Empirical evidence suggests a project manager’s authority, autonomy, and conflict-management skills are essential for delivering projects within the approved schedule and budget. Create a graphic organizer that addresses the critical elements below.

The following critical elements must be addressed:

Describe authority and its importance for project managers in the context of the organization’s structure.
Describe autonomy and its importance for project managers in the context of the organization’s structure.

III. Describe conflict management and its importance for project managers in the context of the organization’s structure.

Apply theory, scholarly resources, and course concepts.

Personal Stress Management Plan

Personal Stress Management Plan PART TWO – Create your personal Stress Management Plan.: Handling stress requires examining your life, making choices, and acting on your choices. This is an ongoing process.

Now is the time for some real soul- searching? Make yourself a plan. How can you use the material we have covered in class to help you? How will you manage your physical, behavioral, and emotional stress symptoms? How will you manage your sources of stress? Be very specific. Which techniques will you use in which situations? With which people?

Personal Stress Management Plan

How will you put them into effect? Use the outline summary for help. The more specific details you include, the stronger and more useful your plan will be. – At least 4 typed pages, double-spaced. Be sure to include

-Changing your most common distortions to more accurate thinking

– Specific positive affirmations that you think will be helpful to you (see samples on blackboard¦.also look at your most common thought distortions and try to counter them)

-Improving your communication style – Sub-goals and rewards

-Specific behavioral strategies – Physical and lab techniques

-Changing the stressful event when and if possible – Taking care of your health

– How you can develop your hobby or new hobbies

Grading Guidelines for Final Project: 50 Points

I Professionalism 10 Points

Handed in on time
Has a cover page with your name, course, and section number, return address
Is typed and spell checked. The paper should be free of typing or spelling errors or repeated words. Paper is stapled.

II Content â€“ The more specific details you include, the stronger your plan will be.

Is it a solution-oriented? Donâ€™t just explain your stress. Focus on strategies for stress management. 10
Is it through? Cover your major sources of stress and stress symptoms. 10
Specific and realistic? Explain which people and circumstances require which strategies. Give details on how you will carry out these strategies. 10
Does it include health and physical activity? Be sure to include specific exercise strategies or other lab techniques, at a specific time and place, as well as seeing doctors and your dentist regularly. – 10

Java Testing Management Practices and Techniques

Java Testing Management Practices and Techniques Reflection

Testing Techniques
What were the software testing techniques that you employed in this project? Describe their characteristics using specific details.
Java Testing Management Practices and Techniques
What are the other software testing techniques that you learned about in this course? Describe their characteristics using specific details.

iii. For each of the techniques you discussed, explain the practical uses and implications for different software development projects and situations.

Test Management Practices
Now that you have experienced the testing side of software development, assess the importance of properly managing software testing. What are the risks of not appropriately verifying and validating your code? Support your claims with specific evidence and principles discussed in the course.
Analyze the major components of administrating testing that must be considered and implemented in order to ensure software quality. In other words, what are the best practices you have learned regarding testing strategy, planning, and monitoring? Illustrate your response with specific examples and principles discussed in the course.

iii. Finally, identify the types of tools and technology available for implementing testing strategies. For example, to what extent can automation be used to support quality software development? Illustrate your response with specific examples discussed in the course.

Mindset
Assess the mindset that you adopted working on this project. In acting as a software tester, to what extent did you employ caution? Why was it important to appreciate the complexity and interrelationships of the code you were testing? Provide specific examples to illustrate your claims.
Assess the ways you tried to limit bias in your review of the code. On the software developer side, can you imagine that bias would be a concern if you were responsible for testing your own code? Provide specific examples to illustrate your claims.

iii. Finally, evaluate the importance of being disciplined in your commitment to quality as a software engineering professional. Why is it important not to cut corners when it comes to writing or testing code? How do you plan to avoid technical debt as a practitioner in the field? Provide specific examples to illustrate your claims.

Portfolio Management Analysis for Industries

Portfolio Management Analysis for Industries Writes a portfolio management analysis for 4 industries.

Go to this website (Tadawul) this is the Saudi stock market.

Write a report of 3-5 pages. You have also to prepare PowerPoint presentation 8-10 slides. The current technologies are diverse, they are combined easily, transferred quickly from one industry to another. Even if, usually, the technologies are expensive and their creation is gradually becoming a business itself, can not overlook the fact that technology is the most important instrument for sustaining the competitive advantage of the companies with the potential to change the structure of the existing industries and to create new industries.

Managerial Functions and Roles for NTA Manager

Managerial Functions and Roles for NTA Manager Please see the instruction below. The Article Should Also Be Written From A Philosophical Foundation.

What functions and roles would you as the manager of an NTA stipulate for managers of institutions that fall directly under your control? How would you ensure that these leaders perform to your expectations?

1/2 or 1 paragraph should include one of the philosophical theory(Pragmatist, idealism etc.) suitable to the manager. Managerial functions do differ from the roles managers play in companies. Functions are the responsibilities of a manager. They include some of the key duties listed in a manager’s job description. One function is leading. Roles are the actions these professionals take to perform various functions.

Management and Collaboration in Competitive World

Management and Collaboration in Competitive World by Bateman Snell Konopaske Using a Word document, submit your answers to the following questions in the link in the Blackboard Submissions tab.

Write an essay on European unification.

List and explain a few myths about entrepreneurs.

Define delegation and explain its importance.

Explain the concepts of downsizing, rightsizing, and survivor’s syndrome.

Discuss the three steps of the HR planning process.

Explain sexual harassment, its categories, and the problems that stem from the issue.

Extra Credit (3 points)

What model did Max Weber create and what were the three main principles?

TEXTBOOK IS MANAGEMENT LEADING & COLLABORATION IN A COMPETITIVE WORLD BY BATEMAN SNELL KONOPASKE.

COVER PAGE AND CITATION SHOULD HAVE ITS OWN PAGE.

Investment Risk Management within Financial Services

Investment Risk Management within Financial Services Risk management negligence within the financial services industry contributed to one of the most significant economic crisis in the recent history of the U.S.

During this time, Lehman Brothers, a global financial services company, filed for bankruptcy protection. This created the largest bankruptcy ever within the financial services industry. In order to complete this assignment, you will need to search the Internet and Strayer databases for information related to Lehman Brothers bankruptcy, the financial risk factors that contributed to the failure, and management’s responsibility for the failure.

Based on the information you research related to Lehman Brothers, assess the factors that contributed to the financial failure of the firm, indicating how management failed to manage the risk related to each factor. Make a recommendation for how firms should manage these types of risks in the future. Provide support for your recommendation.

High-risk investments such as mortgage-backed securities had a significant impact on the valuation of investments held with Lehman Brothers, yet many financial institutions continue to use these investments today. Assess the sufficiency of risk management techniques used by financial institutions today, indicating whether or not you believe the risk is appropriately managed to avoid a subsequent financial crisis. Provide support for your position.

Evaluate management’s role within a financial investment firm for establishing proper risk management procedures for high-risk investments and the appropriate level of accountability for portfolio performance. Determine the consequences that should be enacted when Financial Firm Management fails to perform their fiduciary obligation to investors, indicating how these consequences should be implemented. Provide support for your response.

Given the recent debt crisis within the EURO zone of Europe, analyze the impact on the performance of foreign markets and recommend a strategy for financial firms to minimize investment risk in these markets. Provide support for your recommendation.

Evaluate the role of the Federal government, if any, related to the regulation of investments by financial institutions including the scope of the role, the authority and enforcement capability within the regulatory agency, the benefits, and consequences of regulation. Predict how the regulatory environment may change over the next five (5) years. Provide support for your prediction.

Use at least five (5) quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.

Workplace Bullying on Performance Paper

The effect of Workplace Bullying on Performance paper

The effect of Workplace Bullying on Performance

THESIS STATEMENT
Bullying in the workplace directly affects employee performance which in turn may lower productivity and change work environments.

OUTLINE

I. Introduction

II. The History of Workplace bullying

1. What is workplace bullying and why is it not acceptable behavior
A. In the work environment.
B. As a mean of increasing productivity

2. Workplace bullying and its Effects

III. Definition of Employee Performance
1. How do workplace bullying affect employee
performance?

2. What other factors influences employee
performance and productivity?

IV. Productivity Levels

1. In Various Industries

2. The Effect of low performance and low productivity
V. What Motivates Employees?

1. Comfortable Work Environment
2. Disciplinary action for inadequate behavior
3. Confidential Communication Channels

VI. Creating and Maintaining a Bully free Work Environment

1. Use internal communication strategically

2. Obtain and maintain organizational commitment

3. Perform periodic audits of internal communication processes

4. Roll out an anti-bully policy

VII. Conclusion

We can write this or a similar paper for you! Simply fill the order form!

Use at least three (3) quality references Note: Wikipedia and other related websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

Principles Quality Management Programs

Principles Quality Management Programs Apply the principles of one of the three quality programs you have researched from your readings to a Middle Eastern organization of your choice.

Include the following information in a 4-5 page paper, not including the cover and reference pages: Background information on the organization,

The reason why you selected the quality program for that organization

Ways in which the quality program may help enhance the organization’s performance.

Use academic writing standards and APA style guidelines, citing references as appropriate.

References should be recent, not older than 5 years.

Course book is (Aguinis, H. (2013). Performance management)